UPKAR’S

[ A Unique Book for Management, Engineering, Computer Professionals etc. ]

By Sunil Ranjan

UPKAR PRAKASHAN, AGRA–2

© Publishers

Publishers UPKAR PRAKASHAN 2/11A, Swadeshi Bima Nagar, AGRA–282 002 Phone : 2530966, 2531101, 3208693, 3208694 Fax : (0562) 2531940 E-mail : info@upkarprakashan.com Website : www.upkarprakashan.com Branch Office 4840/24, Govind Lane, Ansari Road, Daryaganj, New Delhi–110 002 Phone : 23251844, 23251866

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The publishers have taken all possible precautions in publishing this book, yet if any mistake has crept in, the publishers shall not be responsible for the same. This book or any part thereof may not be reproduced in any form by Photographic, Mechanical, or any other method, for any use, without written permission from the Publishers. Only the courts at Agra shall have the jurisdiction for any legal dispute.

Price : Rs. 75/(Rs. Seventy Five Only)
Code No. 416

Printed at : UPKAR PRAKASHAN (Printing Unit) Bye-pass, AGRA

for occasionally sitting through my writing with your sweet smile and cups of milk and tea.Acknowledgements Thank you Anu — my companion throughout. and I felt greatly aided in writing a book of this kind. Thank you my sweet daughters Shy and Neha who laughed and continued to entertain me through my writing with their sweet. . Often your tips and pragmatic attitude towards managing things impressed me. either in academics or in the corporate world. Thank you Shri Mahendra Jain for being encouraging all through. Thank you all my friends from different professions. and taking an active interest in getting across to readers a unique and friendly book like this. naughty and often miraculously thought-provoking questions. Your observation propelled new thoughts in me.

see for yourself whether you can use the same expression for other situations. Feel energetic and happy about your career. Read aloud the sentences given in the book. Communication is also possible through body language. Keep thinking of the challenging opportunities coming your way. But when a good gesture is blended with relevant words. The vibration of sound has a deep impact on your mind and you begin to pick up the colour of the language in its natural spirit. Read every sentence a number of times until you feel comfortable and confident enough while speaking it naturally. The need is to have the knowledge of various sentence structures. The sentences given in the book set your mood for the spontaneous flow of English language in different situations. What matters in the corporate world is the flow and continuity in what you say. An idea can be expressed in different ways.Introduction The language of the corporate world is different from what we speak in our dayto-day l ife. Act upon what you feel you need to do. Also. Stay upbeat and ambitious. communication is impressive. Have a dynamically positive mindset while reading the book and practising the different sentence structures. Brainstorm ideas. —Sunil Ranjan . and put your energy wholeheartedly in what you plan to do. Sometimes a few words communicate the message quite effectively. That will take the tension off your head and you will move with added enthusiasm and vigour. With best wishes.

2. 3.Contents Corporate English 1. 125–127 Corporate Etiquette…………………………………………………………………. Phrasal Verbs………………………………………………………………………… Idiomatic Temper……………………………………………………………………. Corporate Culture…………………………………………………………………… Specific Occasions…………………………………………………………………… Situational Expressions…………………………………………………………… Corporate Language………………………………………………………………… Language : Flow and Continuity…………………………………………………. 118–120 Public Speaking……………………………………………………………………… 121–124 Dress Sense & Grooming…………………………………………………………. E-mail and Fax………………………………… 3–5 6–9 10–12 13–21 22–29 30–37 38–43 44–50 51–62 63–66 67–96 67 69 71 73 75 77 80 82 85 87 91 Personality Dynamics 1. Multiple Expressions………………………………………………………………. 132–132 Continental Dining Manners………………………………………………………133–135 Tips to Stay Ahead…………………………………………………………………. — Money……………………………………………………………………………. 4. Discourse Markers…………………………………………………………………… Over the Telephone…………………………………………………………………. 5. — Office Work……………………………………………………………………… — Business Operations…………………………………………………………. 11. 10. 8. 8. — Investment……………………………………………………………………… — Sales……………………………………………………………………………… — Marketing………………………………………………………………………… — Salary……………………………………………………………………………… — Committee……………………………………………………………………….. 136–136 . 9. 6. 11.. — Job………………………………………………………………………………… — Problems………………………………………………………………………… — Mail. Contextual English…………………………………………………………………. 4. 3. 7. 10. Phone. 9. 7. 5. Cell phone. 2.128–131 Dare to take Risk……………………………………………………………………. Personality Dynamics……………………………………………………………… 99–105 The Philosophy of Work…………………………………………………………… 106–107 Accept Challenges…………………………………………………………………… 108–112 Time Management………………………………………………………………… 113–117 Conversational Skills………………………………………………………………. 6.

2 | Corporate English Corporate English .

organizational structures and control system to produce behavioural norms. quality and accuracy.Corporate English | 3 Corporate Culture Corporate culture refers to the personality of a company. It is a system of shared values and beliefs that interact with a company’s people. its compulsion. and time. Communication plays a vital role in the functioning of an organization. The cut-throat competition in corporate sector prompts companies to manage their manpower effectively to achieve the maximum in the minimum possible time. Professionalism is its hallmark. The system is work and result oriented. The working environment in the corporate world is highly charged with speed. The better the communication. Every company develops its own style of setting priorities and functioning. the brighter the future prospects. The language used in the corporate sector has its own distinct colour that sets it apart from the language . With an eye on quality control and achieving the target within a planned timeframe the mechanism is geared to produce results.

You should be infused with a sense of achievement . Certain technical words communicate the message much faster. At the top and middle level English has virtually been accepted as the language of business communication. In some companies certain codified manners have to be observed. English has begun to show its importance. In business world. Straight and to-the-point expressions appeal and do the job. Unless you are dynamic you will not be able get on well with the task assigned to you. fluency of expression is necessary. Your vocabulary should be good enough to express your views. The language of communication is usually a mix of the local language and English.4 | Corporate English spoken in day-to-day life. The company may send you overseas on important business assignments. When you have to dine out or arrange a business meeting. Personal magnetism is necessary for success in corporate world. your language should be smart and effective enough to communicate faster. Along with work. it is your professional etiquette blended with a natural and easy flow of words that sets the ambience and mood. You come across vibrant and highly motivated workforce. A company operating in Chennai has the mix of English and Tamil whereas the one operating in Hyderabad has the blend of Telugu and English. Corporate language has its own terminology and often a few words are enough to communicate the message. proper dress sense. With you tone and accent you may impress your way up the career ladder. People around begin to judge you from your way of speaking and the words you use. and business etiquette. Mood is set to a different surrounding. When you are moving with your boss or your colleagues. Lifestyle in corporate world has a few common factors such as punctuality. work and result orientation. The current of technologically driven life flows all around. your interaction needs to be energetic and full of enthusiasm. In corporate world you need to have a dynamic personality to get things done and achieve the set objective. Professional expertise needs to be combined with effective communication. Words sound a little different and carry a different appeal. as multinational companies have begun to set their foot on the Indian soil. It makes you feel having an edge over them. In business you have to move with remarkable speed and accuracy. discipline. A sound knowledge of current national and international affairs makes you feel comfortable with your colleagues and clients.

Take rity open to you. A winning attitude should guide all your actions. Think intelligently dynamically with an eye on quality in along the line of achievement and your work. ing and at the same time carry a Enjoy the variety that business-life general impression about your comoffers you. Examine your ments in future and doors of prospe. That is the essence of management.positive outlook on life.strengths and weaknesses. If you execute the task well. You carry a hand. pany. You dynamism. Brush with realities is necessary to sense the pulse of the fast changing modern technology oriented society. better ladders of success if you have future prospects open to you. backed by strong ted people.steps immediately to over-come your some pay package and enjoy the shortcomings. You have to convey maximum in the minimum possible time.perous future. Develop your professio. Promotion and prosperity growth. and be ever eager to luxury of life.Corporate English | 5 and fluent in talking while dealing with your clients. Avail of every such as phrasal verbs. idiomatic opportunity that comes your way to expressions add colour to your dealdeal with different levels of people. act nal skill as the competitiveness of whole heartedly to realize your potencorporate life many a time tends to tial and get ahead of others. Visualize a bright and proscome running to dynamic and talen. Unless you practise handling them. . enthusiasm and a highly are given more important assign. In corporate life you may have to receive guests.determination and willingness. make national and international calls. Stay positive and think learn and grow. let you down. you will not be able to develop the professional temper that is essential Various essentials of language in business life. Business sense should be your top priority as that is what you are paid for and sent on such an important mission. draft letters. Your company’s image begins You move up the corporate to show through your behaviour.

they usually say : How do you do ? (formal) “Hello” or “Hi” (very informal). and the normal reply is Ramesh. Seema.6 | Corporate English Specific Occasions Note : ‘How do you do?’ is not a question. I don’t think you’ve met Farzana. I don’t think you two know each other. this is my friend Ramesh. Americans often say “How are you ?” Introductions Greetings When you meet people (formal) : Good morning ! Good afternoon ! Good evening ! When you meet people (informal) : Hello ! Hi ! (very informal) . do you know Simran? ‘How do you do ?’ Simran. do you ? When people are introduced.

thank you.so.British only) Take care ! (informal) It was nice to meet you. Pulling on. isn’t it ?” “Lovely. And you ? Fine.” Getting people’s attention Excuse me ! . Informal answers : Fine/Great. (informal) Cheers ! (informal . etc. Formal answers : Very well. you often ask politely about their health or their general situation : How are you ? How are things ? How’s things ? (very informal) How’s it going ? (informal) How (are) you doing ? (especially American) Small talk “Nice day. thank you. Not too bad. When you meet people you know. OK. Special greetings Happy birthday ! Many happy returns ! Happy New Year ! Happy Holi ! Happy Diwali ! Happy Id ! Happy/Merry Christmas ! When you ask about health. Note : Goodnight is used only when leaving people. So .Corporate English | 7 When you leave people : Good morning ! Good afternoon ! Good evening ! Good night !(formal) Good bye ! (less formal) Bye ! (informal) Bye-bye ! (often used to and by children) See you ! (informal) See you later / tomorrow / next week / etc. All right. thanks. isn’t it ?” “Sure.” “Quite a cool evening . not when meeting them. (It) Could be worse.

Journey etc. No thank you. Please answer by return post. Carry this for me. please. . Could I get past ? Oh sorry. This is very nice. That’s very kind/nice of you. you may say : Have a good time ! Enjoy yourself ! Enjoy ! Good luck ! Have a good time ! Did you have a good holiday ? Replies : Yes. this was your seat. I didn’t realize are quite common. did I step on your foot? Meals There are no fixed expressions for the beginnings and ends of Excuse me. please. You are kindly requested not to smoke. Some complimentary expressway to the station ? ions about the food during the meal I beg your pardon.8 | Corporate English I beg your pardon ! Yes please ! When you ask people to repeat Sorry ? What ? ( informal ) I beg your pardon ? Pardon me ? (USA) Asking for things Could you lend me your pen ? Would you mind helping me for a few minutes ? You had better go now. Have a good trip ! Have a good journey ! Safe journey home. I’d love to. Did you have a good journey/trip/ flight ? How was the journey/trip/flight ? Offers and Replies Offers : Would you like to have coffee ? Can/May I get/offer you a lift ? If somebody is leaving for an evening out or some kind of pleasant event. could you tell me the meals. When you apologise Excuse me.

thank you so much ! That’s very kind/nice of you ! When you send good wishes Give my best wishes/regards/ Replies : greetings/love to Reena.Corporate English | 9 That was lovely/delicious.. Not at all. thank you very much.. Please accept my deepest sympathy.. My pleasure. Here’s to the new job ! Here’s to the happy couple ! Possible formal replies : Thank you very much. (USA) Firoz sends his best wishes/ regards etc.. Remember me to Sanjay. When you sympathise I was very /terribly/extremely sorry to hear about . Enjoy your meal.. Cheers ! Your health ! Here’s to Radheshyam. I’m afraid I’m not free. That’s OK. Say hello to Preety for me. Note : People do not always reply to thanks.. Sorry. You’re welcome. That would be very nice.. When you want to thank Thank you very much. Oh . That’s (quite) all right. Thanks (a lot).. especially thanks for small things.? Drinking When people begin drinking alcoholic drinks socially. Don’t mention it. they often raise their glasses and say something... Invitations and visits Would you like to. ..

m. Hello ! I’m Govind Khurana.m. Hello ! Myself Govind Arya. I must go now. See you soon. Good bye. Hello ! She is Aparna Gupta. Prakash Tripathi ? When you take leave See you. She is a business executive here. Take care. I am a senior manager here.) Good evening ! (after 6 p. Hello ! Have you met our new sales representative Mr.) Hello ! Pleased to meet you. See you later. It was nice meeting you.10 | Corporate English Situational Expressions When you meet and introduce Hello ! Hi ! Good morning ! (before 12 noon) Morning ! (casually) Good afternoon ! (12 noon to 6 p. .

Of course. It was all my doing. It was my fault. I don’t think so. Not at all. See you tomorrow/next week. I’m afraid not. I’m so sorry ! I’m sorry. but I was held up/delayed in the heavy traffic. I’ve got to go. I must apologize for coming late. we often use apologize and apology. I’m sorry. etc. It was nice talking to you. I think so. I have my doubts. . I’m afraid I have to leave. I’m sorry. I’m sorry about the mess in here. I’ll clear it up.Corporate English | 11 I’d better be going. Not really. When you make excuses and promises Sorry for disturbing you but I can’t help. I doubt it. No way. I’m very/terribly/awfully sorry. Oh. Not possible. Probably. I’m really sorry to keep you waiting so long. Oh yes. I beg your pardon. Sure sure. When you have to say ‘yes’ Definitely. That’s right. Of course not. When you apologize (saying sorry) In formal situations (especially in writing). Yeah. Why don’t you apologize to him ? Please accept my apologies for not keeping the appointment. Probably not. Don’t worry. I guess so. She apologized to the members for the delay. I think so. I’m sorry I’m late. When you have to say ‘no’ Definitely not.

Oh. Oh. Reply (when you reassure) : That’s OK. That’s OK. Thanks a lot/very much. Don’t worry. Never mind. I’ll manage. Oh. That’s very kind of you. Don’t worry. you had to wait ! When you thank Oh. You’ve been very kind. It doesn’t matter.12 | Corporate English I’m so sorry about the confusion! But I'll sort it out. thank you. I’m sorry I didn’t inform you before the flight took off for Chicago No problem. . thank you. Thank you for taking so much interest in our product. thank you for managing the affairs. thank you so much for doing me kind favour. When you reassure people I’m sorry I kept you waiting so long ! Oh sorry .

The consignment was delivered while you were very busy. We have enclosed a cheque for 40 thousand rupees. I called him back so that I could confirm one or two details. This is an urgent document. 4. Send it by courier instead of by mail. We acknowledge receipt of your letter. That is why we have else’s behalf. called them back. The goods were repacked so quickly that they had no time to inspect them. 2. 7. . 8. 9. add the letters P. 5. 3. before the other person’s name. Have you put the post code on the letter to the UK ? 6. Call her urgently if you have anything to report. 10. If you sign a letter on someone 11.Corporate English | 13 Corporate Language Corporate Language 1 1.P. We want to confirm one or two details. Remember to put the zip code on a letter to the USA.

she is away at the conference. Mona applied for a job abroad. I shall be able to confirm this 12. 15. Let me consult my works manager first. 15.30 to 5. Please reply at once so that we can order the supplies we need. Our office hours are 9. The consignment will be delivered next Monday. The reason why Mani sent me a fax was to give me the information at once. 13. . Thank you very much for your letter and the enclosed literature. can’t lift it alone. 19. 9. Thank you very much for the order. There was some mistake in hotel Friday 27 June. In spite of the fog at the airport. Megha usually telephones in 11. The new team is trying to modernize the company’s image. Consequently they had to stop its production. feel sure it contains plenty to 18. I often choose to write although 10. We have computerized the whole procedure so as to save time and money. 8. I am sending you our latest catalogue. 6. Please contact me personally as soon as possible.14 | Corporate English 12. as you requested. at any time this afternoon. and I order to save time. 4. The car did not sell so well as they had expected. our plane landed safely. Your order has arrived late. You can reach me by telephone Corporate Language 2 1. During that time we’ll be very busy. money. 16. Our prices have risen since you placed an order with us two 5. 16. 17. 14. 14. 7. 13. Because your letter to us and our letter to you were both posted yesterday. Can I draw your attention to our new range of water purifiers ? after I have checked our stock position. booking. still we will try to supply the goods. the letters crossed in the post. You can leave a message for me to call you back if necessary. 18. Check their order again. which we received on 3. Never sign a letter before you have read it through. 2. So that he could earn more 17. a phone call is quicker. Please check his in-tray while interest you. The package is very heavy-you weeks ago. 20.

will you still be in your office ? 20. 16. You will be pleased to hear that 12. 10. If I call you before 5 pm. Hello? Are you still there? I think we were cut off for a moment (on phone). Corporate Language 3 1. 2. Can you call back later ? 19. I’m afraid Sakshi isn’t available at the moment. Ambani never seems to be in his office. Please enclose the payment with your order. 3. client. I enclose our new catalogue and price lists. 8. his secretary ? 6. You have to pay interest if you borrow money. Can you look up her number in 4. Maruti is the market leader in the Indian car industry. It wasn’t done intentionally. I’ve been trying to get through to him all morning. 15. Corporate Language 4 1. I’m sorry I’ve dialled the wrong number. we will supply your current order at the old price. Why don’t you pick up the receiver ? 18. Do you know Hero Honda’s approximate market share ? 11. They are going to ask the boss exciting new products and our for a rise and that’s definite. Mr. The letter you were waiting for has arrived at last. latest prices. please ? doing well now and it’s growing 20. The image of a product/ company is very important in sales and marketing. If a company does not make a profit or loss. shall I put you through to 5. . I’m afraid Mr. 3. which contain several 14. Fortunately our company is the directory. Just listen to me before you hang up (on phone). Loan is the money you borrow from a bank for your business. There had been a dramatic rise in inflation last year. The phone is ringing. 13. 7. 5. 2. Could you hold on for a moment? I’ll just find out for you. There has been a gradual rise in sales this year. it happened accidentally. Maruti has been working very hard in recent years to maintain its market share. 17. Prices have gone up by 10%. it breaks even. Pasricha’s with a very quickly. 9. 4.Corporate English | 15 19.

connected to the change in the 19. They will make further modifications to this service to other customers. Next week she’s assisting the Personnel Director with the interviews. 16. The market outlook for India is getting better. 7. Corporate Language 5 1. he’s staying with them. 14. File the documents here and send the copies to head office. we were obliged 10. with our order. We enclose payment together business climate. They always deliver the goods 13. 9. had a good year. Das calls back straight away. There are at least ten good rea11. 13. 4. Even ordinary office staff can easily operate the systems. I believe. Using better trained staff has achieved increased productivity. 8. shoes. 18. 6. They now send out invoices a week earlier. . I realize that their product costs less than ours. 12. 8. USA. Normally Ms. 3. I gather. She lives in Kolkata but spends every other week in Maryland. Of late Relaxo have expanded 20. 10. They produce the components at their Noida factory. Production facilities have been week. 2. Just look up her number in the phone book. ger in Wipro. The success of the company is promptly. You’re making up the order this 12. 11. 5. They may have notified her before the invoice arrived. 9.16 | Corporate English 6. improved lately. ‘Are you through ?’ means ‘Is your call over ? ’ 7. Unfortunately. While Pranay is looking for accommodation. They have installed fax machine in their office. The new software can be mastered easily in a couple of days. 17. 14. They must receive the delivery the number of new designs of by Friday. 15. The newly restructured company sons why she shouldn’t do that. They have enlarged the premises since his last visit. Anita wishes she had not had to take the place of the Sales Manato sell the goods at a loss.

. I can’t get used to living in a different time zone. 10. 3. 17. They interviewed Smriti Kataria will be repaired at our expense. 15. I’ve been trying to get through to personnel department all morning. 9. 7. Getting from the airport to the city is easy. Mr. 8. 20. Corporate Language 7 1. I’m looking forward to visiting the USA next summer. you can let us know by letter. Because Khaitan Group did a lot 19. There’s no hurry. Arriving in a new city can be 19. Living in hotels can be lonely. I always enjoy trying unusual foreign food. we can supply the goods at cost price. We’ve yet to sign the contract with LG. Corporate Language 6 1. Please reply at once by fax/ e-mail. exciting. We have booked a hall/room at the Taj Hotel for the 20th Nov. Make sure you have confirmed of advertising. tional trade fair yet ? 5. In 2000 he joined Bharti Group as a computer engineer. 14. requested. She avoids going by car on business. 11. 4. We dispatched the shipment as 16. I’ve invited Subhash Chandra over for lunch to talk about the new site plans in Gurgaon. Did you see anything worth buying ? 6. flight.Corporate English | 17 15. A a special favour. While she was having lunch. Mr. We are likely to do less well in Germany in the future than we have this year. He’s trying to give up smoking. Please return the goods and they 2. 12. 18.Upadhyaya has travelled all over the world. but she didn’t get it. She used to work in Lucknow. 3. Singh called. She dislikes having to wait in airport lounges. they sold a lot of your reservation by evening products last year. 13. 18. 2. Have you been to the interna20. but now he’s working for our office in Brussels. 16. 17. Travelling abroad is sometimes exhausting. but then she moved to Varanasi. for the job.

The machine is exactly the same. Pepsi and Coca Cola are both famous trademarks. There’s a disco in the hotel. 10. 8. Would you like to spend the evening with me and my family ? 11. He began to make/making enquiries. 7. The goods will be collected from the airport by our agent. 10. Our leaflet describes our new product. The 6. 9. Corporate Language 8 1. a shower and a rest. 6. It was very kind of you to see/ invite me. 13. Our product compares very well with nationally advertised brands. Our products sell best in the Northern region. 15. Would you like me to give you a lift to the station in my car ? 14. 6. . I can’t afford to stay at the 18. Oberoi. 16. She was very annoyed to find out that customs formalities took so long. I hate to sit/sitting alone in restaurants. I think she subscribes to The Economic Times. They plan to launch a few new products shortly.30 am train is too early for me to catch. 7. 4. 5. but the case is a completely new design. We have put up our new poster on the wall outside. 11. The music started playing at 10 pm and it stopped me sleeping/ getting to sleep till 2 am. I didn’t mean to hurt her. We had better withdraw from our contract. I am looking forward to having a drink. Demand for many products may fluctuate according to the season. The average consumer is unaware of marketing. We’ve been placing our advertisements in the electronic media. I saw the product advertised in a fashion magazine. We will certainly supply you with these goods at a good price. 20. I want to be early enough to be sure of getting a good seat on the train. 19. 2. We’ve agreed to meet in the hotel lobby at 7 o’clock. 9. 8.18 | Corporate English 4. 3. 12. 17. We need not waste money on radio commercials. 5.

confidence until the entire 4. We approve the plans. I’m sorry. . could you explain that part again ? 15.000 rupees. have to request payment in 2. A majority have voted in favour of flexible working hours. Things change. sion was unanimously taken. 18. 7. 14. What was the outcome of the advance for all orders under meeting anyway ? 20. 13. have to have an 9. 14. I think that conclu. meeting ? 17. The trouble with large meetings is that they go on for a longer time than small ones. phone. I’ll take over from you if you need a break. We believe our product is superior to theirs. Corporate Language 9 1. We can’t say anything as the is passed at the meeting to talks are still in progress. We have to see that the motion 16. 19. It can be possible if I personally go there. The chairperson led the discussion. This information is interesting. Most of the members attended 17. I hope your office is at my dismation about the venue of the posal while I am here. she might even meeting on Ms. Rahul Ganguly addressed the 19. Consumers must be fully aware 10. She has some proposal to make.Corporate English | 19 12. Tanya may finish it by tonight. 11. an e-mail or write a letter. 5. You seem to be more interested of the features and benefits of a in sport than in business. rather I prefer to send 18.20. product. Please treat this information in the meeting. Thank you very much. Make sure you remember to put the switch off after you are finished with your work. 20. Please send the papers to us by 12. Meetings agenda. des our meeting. lose her job. I don’t enjoy talking on the return of post/mail. ladies and gentlemen. No one voted against—the decioperation is over. 15. I would love to share some of this work with you. 8. 3. Rai’s behalf. 13. Could you give me some infor16. Switch the machine on by pressing this key. 6.

The TV report gave us a lot of good publicity. 10. Have you noticed the latest trend towards ordering later ? 6. 7. We’re not able to help you this time. 8. We must do something to boost our sales. visits. 3. We are considering changing some outdated machines. It’s not right for regular customers to wait for their service 11. One must learn to remain calm under pressure. We’ll send you a sample of our product.20 | Corporate English 15. They might change their decision year. I think it is right for the company to pay more for overtime. Couldn’t you ask them to report strictly on time ? 6. I anticipate high volume of sales in that region. 9. 12. There is an enormous market for Japanese cameras worldwide. 5. 2. 13. 4. 7. 2. May I walk around and get to know things. Shouldn’t we call a meeting to discuss the problem ? 10. 1. We need a fully automated assembly line if we want to compete on the world market. They have unexpectedly increased their profits. 9. You’ll have to spend a lot of money if you want to buy an American machine. 8. I’ll try it. 4. Oughtn’t we to phone for the doctor ? 11. Corporate Language 10 Corporate Language 11 1. . 17. Amrendra has been in charge of our Nasik sales office since last 3. You could ask them to help. 16. 14. I suppose. 5. Gone are the days of monopoly of one company in any particular industry. A great deal of goodwill needs to be built up first. That could be one reason why they separated. You’ve got to concentrate very hard if you want to finish the work early. Someone ought to do something about it. Your suggestion sounds great. I’m not sure that’s such a good idea. at the last moment.

The customer delivered the cargo punctually. 17.Corporate English | 21 12. They check weekly. ted the offer. 13. The order book is currently stagnating. their inventory 18. 14. We would have certainly accepa break-down. The MD has just announced the export team for the Berlin project. If you follow the correct procedure you will hardly ever have 16. 19. . 15. They have always rewarded good work. Do you think the company will ever get an order from France ? 20. The corporate headquarters recently moved from Jabalpur to Pune.

She usually stays in when it rains hard. especially the country numbers ? 6. 9. What about going clubbing toing computer games. I know well you haven’t been to the cinema for ages. 7. She said she didn’t feel cooking that night and suggested getting a takeaway. I like watching TV when I have nothing important to do. Do you like listening to western music. 3. Linking Road. Rachna spends a lot of her free time reading science fiction 12. They have gone shopping in novels. Let’s go for a movie tonight. . so we went out to dinner at The Oberoi.22 | Corporate English Language : Flow & Continuity Sentences : Flow & Continuity 1 1. It was her birthday. I am going swimming. Megha is down in her room play11. Are you coming along ? 4. night ? 5. 10. 2. How about Chicago ? 8.

decided to have a barbecue. Sentences : Flow & Continuity 2 1. 4. Alex first took up boxing at school but later changed. 20. 14. 16. She cares not to have friends over/ round for dinner ? over/round when she is at her 10. She’d better come now. They are waiting at the airport for the plane to come. seventh floor. It was a warm evening. 9. 14. and we both went for gnments today. 3.Corporate English | 23 13. 18. How about having our friends 15. 17. so there's no point in asking him to lend 19. . I go for a run every morning with my friends. I have some very important assiDonald’s. 18. Boss is out. Come over to my residence some day. Beautiful and smiling she looked job. 17. She met up with me outside Mc 15. 5. and I’m really into it. Aquil is into all sports. I need to exercise more to lose weight. especially 20. so we all his car. 12. to have a few appointments only. She’s saving up so (that) she could go to the concert. He doesn't drink either. Hari’s in a bad mood. otherwise she’ll miss the train. Our office is up there on the badminton and cricket. Mumbai is a city on the west coast of India. You know. so come later. 13. my hobbies are writing songs and singing. 16. very attractive. Shreedhar doesn't smoke. 8. I have started learning French. When I am free I usually hang out with my friends. 19. I know you hung out with your friends all day yesterday. Do you walk your dog every morning? 7. Let’s arrange a party next week. She likes playing squash on weekends. house. Sentences : Flow & Continuity 3 1. so I have agreed the evening show. I think he is living these days on his farm. 2. The man had a valuable collection of foreign coins. 6. I love having my friends over sometimes for dinner at my 11.

24 | Corporate English

2. She stayed in bed all day and 20. She came up to me and asked the way to Greater Kailash. watched TV. 3. He’s never in when I call. 4. On a sunny day like this he doesn’t stay indoors. 5. When it got colder, we went back indoors. 6. Let’s go outside and sit on the patio. 7. Hey, look outside ! It’s snowing. 8. Ask him to get the photocopies of the papers. 9. There’s someone outside the door. Just look out. 10. Manjeet likes eating outdoors on Saturday evenings. 11. The school encourages outdoor activities such as skiing and climbing. 12. Check her whether she’s still out in the lane. 13. It’s cold out here. 14. The outside of the apartment needs painting. 15. From the outside, it looks like an ordinary townhouse.

Sentences : Flow & Continuity 4
1. He drove up in a green Zen and parked it in front of the house. 2. He broke his leg when he jumped from an upstairs window. 3. She turned her back on me and walked away. 4. Keep away from the edge of the cliff - it’s dangerous. 5. Raveena got into her car and drove off. 6. Akshay hopped on his bike and rode off. 7. The referee had/sent him off the field. 8. The singer bowed to the audience and walked off the stage. 9. What a beautiful ring shining on your finger ! 10. Your scarf is there on top of the cup-board.

16. The house has an outside toilet 11. The boxes were stacked one on top of the other. too. 17. Our apartment at Juhu faces 12. He wore a black coat over his sweater. towards the sea. 18. Guests have started moving in 13. She put a blanket over the children’s legs to keep them warm. the direction of the dining hall. 19. She ran up smiling and hugged him. 14. He stood right next to me at the counter.

Corporate English | 25

15. Every morning Aishwarya walks beside the sea with her dog.

10. The car in front started to slow down.

16. There is a beautiful hotel by the 11. She parked the car right in front of the main entrance. sea. 17. She has promised to meet me by 12. The car ahead of us had three young girls sitting inside. the hotel entrance. 18. I love to move along the sea and play with the waves. 19. All along the street I could see a good number of STD kiosks. 20. He left his Honda at the side of the road and walked to the field. 13. I shouted at him but he was far too ahead and didn’t hear me. 14. The road was closed because of an accident. 15. The sun disappeared behind a cloud. 16. The minister came; his security guards followed on behind. 17. They have a small garden at the back of their house.

Sentences : Flow & Continuity 5

1. They were walking along slowly, 18. Karnal is situated halfway between Delhi and Chandigarh. side by side. 2. The apartment belongs to one 19. See the photo of my family-I am in the middle. Mr. Bhattacharya. 3. The girl next door is very beautiful and charming. 4. There is a bookshop next to the bank. 5. Avinash is my next door neighbour. 6. The Khannas live just opposite. 7. There is a department store right/ just/immediately opposite the bank. 8. Did you see anyone walk past on the opposite side of the road ? 9. Let’s sit across the table and plan. 20. Her parents sat at either end of the sofa with her in the middle.

Sentences : Flow & Continuity 6
1. Kanchan quietly came and sat among us. 2. The film star was surrounded by teenagers who wanted his autograph. 3. All of us were sitting around the fire talking. 4. We drove through Mumbai on our way to Goa.

26 | Corporate English

5. I could see him through the window. 6. As she looked down, she screamed. 7. Go up the stairs and turn right. 8. Richa heard the music coming from the room above. 9. Looking down from above, I was thrilled to see the whole island spread out like a map. 10. Black clouds hanging over the valley looked very beautiful. 11. We saw the American planes flying over us. 12. Riot police fired over the heads of the demonstrators. 13. When Poonam looked up she saw a large number of mosquitoes over-head.

Sentences : Flow & Continuity 7
1. Do you hear anyone moving around upstairs ? 2. I think it is a downstairs bed. 3. She looked up and laughed at me. 4. He looked down and smiled at her. 5. From there it was downhill all the way to the beach. 6. The path continues uphill for another half a kilometre. 7. The monkey suddenly jumped upwards onto the tree. 8. They climbed up a tree to get a better view of the cricket match. The actor came up onto the stage to receive the award. Up above they felt safe from the wild animals. Tears ran down her face as she told about her suffering. Most plants grow upwards. Monica signalled with an upward movement of the arm. It’s hard work biking uphill. It’s so easy biking downhill.

14. I think this room would be 9. better lit if it had overhead lighting. 10. 15. I saw his car parked outside a high-way motel. 11. 16. As I had lost my key, I got into my room through an upstairs 12. window. 13. 17. The path below his bedroom window looked deserted. 14. 18. I found my wallet on the sofa, 15. underneath a cushion.

19. The militants stored the explosi- 16. She said goodnight to her childves underground in big boxes. ren and went downstairs. 20. Nobody knew about the underground passage. 17. Alice leaned forward to speak to me.

3. 5. Kajal entered the classroom quietly and sat at the front. 8. Write your name at the top of the page. he always starts at the top. we get a wonderful view of the sea. It was difficult to see ahead 14. 6. 13. Charu searched through the bottom drawer of her desk. away from the entrance to the 19. 11. front of her dress. She kept waiting for him at the bottom of the stairs. 18. 16. Write your name on the back of the envelope. 4. As we live on the 21st floor. As I took a step backwards.Corporate English | 27 18. You can see the hints given at the bottom of the page. The highjacker walked down to hall. 4. Your front teeth look very beautiful. Please step back to let her go. 3. Shalu stopped at the foot of the roads. she fell backwards on to the bed. 9. I could see Anjali waving from the upper deck. she drove straight on. When he is painting a wall. 5. 10. 8. hotels. As Santwana heard the news. Police pushed the crowd back. The old man sat facing forwards with his legs stretched out. 6. I was sitting in the front row with my colleagues. Nupur spilt soup all down the stood on someone’s toe. painted white. 7. The front room serves as office. Sentences : Flow & Continuity 8 1. When Samita came to the cross15. His picture has appeared on the front of Time. I 20. . 2. The front of the house has been 2. stairs and looked back at me. Her upper lip seemed to say something. 7. The dog had a bone of mutton in his front legs. 20. Sentences : Flow & Continuity 9 1. The American tourists drove onto the lower deck of the ferry. As the ship came in. There’s some oil left in the bottom of the bottle. 19. 17. There is a crack along the bottom of the pillar. We got in from the front entrance. 12. At the foot of the mountains in Pokhra there are very good through the smoke. the front of the plane.

and I mean it. If you sit at the back you won’t 4. I’ve been expecting you to arrive since last Monday. Medicine shops are not far from here. The boat swayed from side to side leaving all of us frightened. The phone’s over there. in the corner. 17. Nilofer would often walk past the 3. please. Sentences : Flow & Continuity 10 18. 16.28 | Corporate English 9. 10. my house is a long way from my office. 18. 13. Members of the Italian delegate 20. 12. of the car. There was a large dog on the the house to study. Pramila has had several jobs in the past five years. rear glass of my car. I found him sleeping in the back 5. When she turned the photo over. . she saw his signature on the back. 7. 10. 11. right. There’s a lane along the side of the house. You seem very tired ! 19. damaging the door on going. Abha is standing on the corner of the street waiting for Neeraj. of the corner of her eye. I felt someone shouted my name. You know. The back page of the magazine always carries advertisements. 14. hear clearly. At the back of the drawer Mihir found his wallet. The side view of the valley offers a breathtaking view. I saw her applying lipstick in the 13. 17. The petrol station is just around/ round the next corner. Why don’t we pitch the tent in the corner of the field ? The shop on the corner sells liquor. 6. A van crashed into the side of 15. 15. Children often run across the road without caring for traffic. the driver’s side. I’d like to have a hot coffee. 16. Maneesha glanced sideways out arrived in India last week. 8. Vipul looked sideways to his 19. 11. back of the shopping complex. 14. I often retire to the back room of 12. that position. I am not the bus. 2. 9. Whatever you say. How long have you been learning English ? 1. Lift your arm sideways and hold 20. back seat.

I’ll call back if something happens. I would leave tomorrow if they came today. Haven’t you decided yet ? 4. I feel I’m going to be sick. The next plane to London leaves at 5. You must finish your assignment today. 18. This letter says they will arrive next week. I haven’t met the Managing Director in person so far.You’re going to hit the milestone ! 10. The hotel used to be very fashionable. 8. 3. 13. When he was at university he used to play tennis a lot. food. I think it’s going to rain shortly. 19. She was about to go when someone knocked on the door. 5.45. Priyanka used not to like spicy food. We’re leaving on Friday evening with all our belongings. 2. 9. 15. Priyanka didn’t use to like spicy 17. 14. 7. 16. They’re having a cocktail party next week. She has known me for a long time. .Corporate English | 29 Sentences : Flow & Continuity 11 1. You shouldn’t say things like that. 12. Watch out . Could I leave early today ? 6. 20. 11.

Simi bowed politely and asked us to move in. Certain expressions have an immediate and direct impact upon the people you come across. 4. See how beautifully the boats are sailing slowly on the waves ! 8. You don’t have any option but to wait patiently in the queue. She has bravely withstood the odds that came her way. . 6. That is the language of the corporate world that sounds smart. Sort out the neatly written applications. 3. The stage has been beautifully designed. 5. Drive carefully else we may meet with an accident. 7. However. clear and effective. take care that you use them correctly. 1. The apartment has been aesthetically designed. 2. She quickly put the file in the drawer. picked up her keys and went out.30 | Corporate English Multiple Expressions Multiple Expressions 1 The language used in corporate sector has its own colour and charm. 9.

Multiple Expressions 2 1. Cross the road safely. What I don’t like about her is that she often behaves very selfishly. You should closely examine the documents before you do anything. Manage your room tidily. Alka frowned gloomily when she read the report. Akshat hastily put the papers back into his folder. 14. It’s possibly to buy anything cheaply at Sadar Bazaar. Rachna yawned sleepily and 13. 3. They have easily got ahead of us. 11. 20. The Chairman nodded thoughtrefused to leave her seat. Don’t talk so noisily here—let’s move out. 19. 13. 4. 14. I think you are happily adjusted 12. 16. 10. He has decided wisely not to interfere in their work. All are doing their work quietly. If he continues to behave foolishly. The meeting went off peacefully. Would you please speak clearly? 17. 19. 16. I hope you are sitting comfortably here. 20. 6. Suddenly a man in black suit appeared at the door. fully at the loss the company 18. She is always fashionably dressed. 18. Don’t you yell loudly in the office! 15. She talked merrily about her stay in Paris. Multiple Expressions 3 1. You need to look at the problem differently. She looked cautiously round the here. See that the terms and conditions are explained clearly. You have judged the person correctly. He drove speedily up the road. 17. 5. had incurred. 7. 15. corner and took off her glasses. 9. Sinha plays golf quite skillfully. the company may kick him out any time. Mr.Corporate English | 31 10. Preeti angrily looked at him and gave him a hard slap. . The application is not legibly written. 8. 12. 2. She waved goodbye sadly with tears rolling down her cheeks. Your failure only goes on to show that the work you had been given has been done very carelessly. 11.

They are going outdoors on some important work. I haven’t decided yet. I usually go to my job in my own car. The boss is downstairs. 15. Why are you so late today ? 17. Reach here before the shutters are down. We may set up another unit in Bangalore next year. 4. Gul always asks about you. I’ll see you soon after I am back from Frankfurt. 14. but things are better this year. 20. 10. 15. 4. Get the rubbish moved away. 16. You can’t help ! The train has already left. How can he say so accurately what may happen next month ? 3. 16. . Even in office sometimes she behaves very playfully. What time are you calling tomorrow? 9. Multiple Expressions 4 1. 9. What did you do last night ? 12. 13. Have you seen my wallet fallen anywhere ? 12. The buses run less frequently on Sundays. The papers were nowhere to be found. 17. 11. Imported tools are freely available in the market these days. It would be better if you reached there early. 18. She’ll be flying abroad next Monday. Nimi lives somewhere in Colorado. 6. I think I must leave now. 10. 8. 19. 18. If you go upstairs you’ll meet one Mr. 7. Your seat is over there. We had a few problems last year. Such things happen everywhere. 6. 8. 7. 11. I have still a lot of works to do. He got back yesterday only. It’s hot outside.32 | Corporate English 2. 5. 13. 14. 3. Make the advertising hoarding shine brightly. Don’t go too near ! The animal is dangerous. Mehra. It’s fine this morning. Let’s stay indoors. It feels so warm today. 2. Often such problems occur with old machines. Oh my ! The plane has just taken off. Someone is waiting outside for you. 5.

We have weekly meetings to discuss our progress. manage. Multiple Expressions 6 1. Rehana stopped briefly to look in a shop window. Smoking is likely to damage your health permanently. I work seven hours daily. 3. I haven’t seen her for a year. 12. 12. Oh ! She is extremely difficult to 15. Have you ever been to Australia? 5. Well. They go for outings every six months. 10. 11. 20. The radio broadcasts news hourly. . 8. 3. 8. Sometimes you have to stand fools. I am supposed to report to the head office every three months. He is fairly smart at mixing with people easily. 19. 16. 10. Believe me. I think I had better give up smoking for ever. 7. You have been away a very long time. 5. The report is made annually. Multiple Expressions 5 1. 11. 6. 13. She stood still for a moment before getting in. My wife normally goes shopping 17. I hope you won’t make the same mistake twice. For the time being you may use my phone.Corporate English | 33 19. 6. 20. 4. 2. We have to submit our work report every week. All day she was busy receiving the guests. I think we haven’t met for ages. 2. The problem kept us busy for five days. This kind of problem seldom occurs. She talked on the phone for ten minutes. We occasionally meet at parties. I won’t be away long. 7. 14. The Managing Director makes fort-nightly visit to the factory. 18. this kind of accident has never happened here before. 4. He is really an outgoing person and manages things very well. The telephone is temporarily out of use. on the way home. 9. it keeps me fit. 9. I may have to stay awake all night. Women at the reception usually behave very nicely. I exercise regularly.

Inform me after you have reached Nagpur. the Directors announced closure of the factory. . 17. 9. 16. the stairs. It has been a truly memorable enter the country illegally. experience for me. It’s utterly im. 15. Legally speaking. 14. Rakesh always thinks very individually and it often shows. 19. deal. We must discuss our reservaproject is commercially viable. just terrible. I think he is personally taking more demanding intellectually. untrue? 15. He heard voices as soon as he rushed the door open. tions about the contract quite 3. A good number of foreigners 20. 6. You can do it part-time if you wish. I admit it was entirely my fault. It’s an exceedingly silly sugges17. The news is simply unbelievable! 16. We’ll have to see whether the 18. 20. You have to concentrate very hard on learning to drive—it Multiple Expressions 7 doesn’t come naturally to anyone. Multiple Expressions 8 1. 8. The conditions she lived in was ded. interest in the new scheme. She’s interested in working fulltime. The meeting seems to have been 5. She’s not very mechanically min21.12. Secretly recorded video clippings prove that a good amount of possible. Regardless of strong opposition by a few members. They carried him bodily up tion. The company is jointly managed openly. 11. major share. What you say is completely 10.34 | Corporate English 13. her performance. I am absolutely sure that Manhar is not coming tonight. you may lose a rather hurriedly arranged. 19. Get it retail no matter how much it costs. 14. She was totally disappointed with 13. 7. money was paid to strike the 18. He wants a job which is a little 4. Their salaries should increase automatically every two years. 2. 2. We may have it wholesale. I can’t believe it. 1. Suruchi has been doing quite well in her new job. by the two brothers.

they’re most welcome. Multiple Expressions 9 1. she is flattered. 4. Whether Sushma goes to a laundrette or does her washing at home. than he arrived with the appropriate documents. 10. If it was raining. However. 15. 7. 8. there are others. 8. The factory closed. If a man looks at her. 18. by which time the Indians had decided to say no. 4. Should they decide to come this week. It pays to speak the truth whenever possible. 6. 2. the routine is the same. He has previously spoken seldom and then only when necessary. 9. 7. Hardly had he got out of his car when he was surrounded by angry workers. . Mr. 12. whereupon he returned to Jabalpur. 16. employees would become lazy. 9. Had I known that here were never to be another opportunity. Were they to allow more freedom. If in doubt.Corporate English | 35 3. She has not spoken a word since leaving the party. 6. Sen flew into a great rage. Whoever plays well will win a free trip to Australia. She has been in politics since she was at university. I know well that long before I 17. 5. return she will have forgotten me. They came back six months later. 3. Until they come I’ll be staying here. 14. feel free to talk to me. Lily had hardly settled in her 20. she usually stayed indoors. I had read of her elopement while at Shantiniketan. upon which Ms. The company’s been making money ever since it opened. Don’t bring her unless she is sober. 11. He promised he’d support me till I find work. Kumar more or less implied that we did. it would still not excuse his actions. 5. chamber before Uday told her that they were leaving. 13. That is one possible solution to the problem. Tell them I won’t discuss anything until I’ve spoken to my husband. Were it all true. 10. I would have filmed the occasion. She watched me while pretending not to. Khushbu had no sooner checked into the hotel. 19.

36 | Corporate English 11. Seeing that you are new in this company. Drive in your lane so as not to brush against the cars in other lanes. 20. Why don’t you fix up a screen so as to let in the fresh air and keep out the flies. 12. . 9. Be as clear and factual as possible in order that there may be no misunderstanding. Though he is highly qualified. 13. Whilst/While I fully appreciate 1. Insofar as change has occurred. Anwita is in a difficult situation in that she has been offered two jobs and they both sound interesting. 19. it has been because of the application of modern technology. Such willingness only can get you far ahead. 17. Their aim is to recruit the best person for the job. 14. I am here just in case anything out of the ordinary happens. Maya. i t doesn’t make much difference. I don’t feel anger against her your point of view. 10. As she is too busy these days. I feel myself to be dependent to the extent that I’m not free to question decisions affecting my daily life. Haldiram bought nine cows so that he should have some milk to sell. 14. I aren’t going. 12. They were shoving each other out of the way in order to get to the front. he is rude. 2. 6. Such is the power of money that multinationals too keep exploring new markets. 15. 16. They are making huge profits whereas we are struggling to survive. I don’t know that he has been married. 18. Gunjan had consented to take an overcoat in case the wind rose. Whichever way you go. 7. 5. Multiple Expressions 10 13. 4. since he seldom talks about himself. it’ll take you more or less the same time. 3. no matter where they are from. W h a t e v e r brand we use. 8. different opinion. I have a very because I like her very much. let’s drive out ourselves. Kumud trod with care in order not to spread the dirt. 15. shall I offer a few suggestions to you ? 11. Cigarette smoking is injurious in as much as it does not protect you. Wherever it is.

I moved back to Rewari.19. Neeta’s manner was hurried yet painstakingly courteous. you come across celebration of festiand manners. she had no wish vals. Much discouraged. In India. sensitivity and responsibility. wherever you go. I believe it must be exercised with 20.Corporate English | 37 16. tance of freedom of speech. While I do concede the impor. . 17. to marry him. Much as she admired his looks 18.

Saumya’s salary will run into five figures from next month. add up to expressions. They add colour and charm to 3.38 | Corporate English Phrasal Verbs Phrasal Verbs 1 Smarten up before you leave for doing business in Singapore. 2. sometimes both. I ran into Maya at the Mall. Phrasal verbs are verbs combined Manisha had smartened up a lot with an adverb or a preposition. His Santro ran into a milestone and he got a few bruises. to give a new meaning. encounter. You are likely to meet with such eventualities if you are a foreigner in Germany. collide with. Freshen up : become fresh or fresher smarter . 1. Smarten up : become smart or 4. Meet with : encounter The Chairman met with a warm reception at the airport. Run into : meet by chance. or since I had last seen her.

Roll in : come in. Cross out : delete from a sheet of paper Leena crossed the word out and wrote in another. When should we kick off with our new plan ? 2. Turn up : arrive They may turn up any time. They have switched over to making air conditioners. The situation will soon settle down. Settle down : calm become reasonable down. Kick off : begin The welcome address kicked off in great style. 5. He rang off and asked us to come to his chamber. Let the things settle down first before we call another meeting. Switch over : convert or transfer Samita switches over from Punjabi to English without any hesitation. Rope in : persuade. 7. Phrasal Verbs 2 1. 7. Write off : write quickly. She wrote off whatever she had 9. Some members suggested roping in fresh graduates for the job. There is no point in kicking up a fuss here. bring He was talking with the recepWe must rope him in to help us. Wind up : close. I must go and freshen myself up before the guests arrive. 4. in quantities . 5. bring to an end Why don’t you wind up your business here and move to Pune ? tionist but as he saw the boss coming he rang off.Corporate English | 39 The weather has freshened up after the rain. Pin down : restrict. A few celebrities also turned up at the function 8. They have not yet been able to pin them down in Delhi. 6. Ring off : close a telephone consure you don’t want it. locate I hate being pinned down to a promise like that. clear from the records She is thinking of winding up her account with the bank. Don’t cross it out until you are 3. been dictated. They have written off his 20 thousand rupees. Kick up : cause They may kick up a fuss here any time. versation 6. so stay alert.

They zoomed off in their new Qualis. The plan is all their cooking. Get on : manage. Watch out ! Anything may happen any moment here. The TV camera zoomed in for a close-up of the young lovers.S. incite pressing for revising their pay scale. Drive on : continue to drive.40 | Corporate English In electronic media once you are successful money comes rolling in. 5. Sound off : boast about They sounded off their exploits in the U. Look out/Watch out : be careful Look out ! There’s a car coming. Members have lately begun 8. Tax away : reduce by taxing Much of what he earns is taxed away. Natasha drove him on to commit the crime. down at Indira Gandhi International airport at 12. Phrasal Verbs 4 1.A.30 p.m. Zoom : move in a long sweep Abhinay keeps away from alcohol with direction and tobacco. 6. 2. Let me jot down your telephone and e-mail number. The government seems intent on taxing everything away. 8. to continue with someone How are you getting on in your new job ? It’s difficult to get on with her for long. Keep away : abstain 7. Press for : demand. meeting. . insist on The workers are pressing for bonus. Jot down : write down in a short quick note If any idea strikes me I immediately jot it down in my pocket notebook. 4. fabricate Sometimes I love driving on He cooked up an excuse about through the night when everybeing ill to avoid going to the body is sleeping. Phrasal Verbs 3 1. Cook up : invent. The Jet Airways plane zoomed It’s difficult for men to keep away from wine and women in European way of life. 3. Problems have been rolling in for the past two weeks.

falling out with others over petty things. 5. They have fixed up a meeting for next Tuesday. 2. mming. ring me.3. Fix up : arrange put it in the fridge.m. Phrasal Verbs 5 1. . Some changes need to be brought in to increase production. 5. The dynamite will go off at 6. Go away : disappear I had a pain in my left leg. go bad Because of her nature she keeps Set the alarm clock to go off at 5. save Put aside your anger and learn to be tactful. Madhu puts aside money for tak. Log on : (Computer : begin work) He usually logs on at 9 a. but now it’s gone away. The functioned livened up when a few celebrities came. They seem to have fallen out. but it’s gone away. Catch up : succeed in pursuing These days Anu is catching up on lost time by working harder. Come about : happen a CD in his hand. The meeting was rounded off by the speech of the Marketing Manager. The fish will go off if your don’t 4. Round off : finish off well I have to round off my task by Monday next. He zipped towards the room with 2. 7. explode. She had some problem with her boy friend. 4. 3. Zip : move very quickly.45. Fall out : quarrel ing a course in computer prograNishu isn’t speaking to Sameer. Go off : ring. How did that problem come about? If something untoward comes about.Corporate English | 41 Every salesperson sounds off about the quality and durability of their products. 8. Log on quickly and get on their web-site. They have fixed up a party at a five star hotel. Megha says she is busy catching up with her work. Bring in : introduce They are bringing in a new law against aiding the criminals. Put aside : abandon. with direction She zipped out of the cafe with her colleagues. 6. Liven up : become lively She livened up when her friends appeared.

Hand over : give. We’ll have worked out the details of the investment by evening. Fall through : fail to happen We got close to an agreement with Philips. 3. Work out : calculate Let’s work out how much money we’ve spent during our stay in Italy. but I could’t get through. 13. . I am late because I got held up at the bank. we’ll have to cut back. 14. but it fell through. surrender The commandos handed over the criminal to the police. I’ll ring you back in half an hour. Take over : take control of Large companies sometimes take over smaller ones. Sort out : put right We whould pay a visit to our clients to try to sort out the difficulties. When I get the information. Fight off : manage to stop The company fought off a takeover by IBM. Fall behind : be slowes than others Be watchful not to fall behid in the race to develop new products. 8. 7. Held up : delayed The traffic seems to have been held up by road works. Put forward : suggest The consultants put forward a proposal to go in for expansion. Lay off : dismiss The company has laid off fifty workers because of its plan to decrease production. 12. 5. Cut back : to spend less I think we’ve been spending too much money. Ring back : phone again Phrasal Verbs 6 1.42 | Corporate English 6. She wants to hand over her property to a trust. The computer will print out the details of the programme. 4. 10. 9. 2. 8. Take on : accept We are taking on the challenge of expanding overseas. Step down : leave the job The Chairman has stepped down after being in that position for well over thirty years. 11. Get through : make contact I tried to ring Shalu. 7. 6. Draw up : to write We have asked our lawyers to drawn up a new contract.

It is only ten months since Vista tried to strengthen its position by taking over Nutech. Since then Vista has per- formed poorly and has fallen behing in the race for market share.” . But the deal fell through. and Nutech managed to fight off Vista’s attempts to take control. There are fears that the new plan will mean laying off staff in order to reduce expenditure. Managing Director Rajendra Kishore has had to step down. and Prakash Chandra has taken on the task of rescuing the company.Corporate English | 43 “Vista Chief Executive Prakash Chandra has put forward a new plan designed to sort out the company’s problems.

Create a ripple : cause some talk. they contain. claim or accusation impossible to guess by looking at the meanings of the individual words When the management agreed. and accept her mistakes 1. surprise etc. used to communicate effectively in She is too proud to back down different situations. 3. Back down : withdraw a statement. The ABC of something : the basic facts of a subject Get to know the ABC of computer before you buy one. a group or the public Before you take an internet connection you need to know about its ABC. interest. in an audience. Idiomatic Expressions the workers backed down over are very different phrases which are their threat to go on strike. .44 | Corporate English Idiomatic Temper Idiomatic Temper 1 Idiomatic Expressions are phrases that carry a very different meaning and sometimes it is difficult or 2.

Oh ! It’s the chance of a lifetime. burning question. Whether they review their plan or continue with the old one in the Samita decided coming clean light of facts today remains a about her bank accounts. 5. searching for They knew well the police would 3. Idiomatic Temper 2 1. Don’t get carried away unnece6. Draw a blank : fail to obtain or Partnership with Infosys is a discover something you are burning question. ssarily. 2.Corporate English | 45 The management’s decision not to give bonus created a ripple. Come clean : tell the truth about something Australia. The chance of a lifetime : a great opportunity 5. 4. He is learning French to the effect that he may get overseas transfer to Paris. To the effect that : having a basic meaning or purpose Some more transfers are being planned to the effect that fresh candidates may be asked to join in here. The visit of the minister created a ripple at the hospital. in business you have to stand such odds. Have the guts to do something : have enough courage to do someKarim has been invited by the thing Chairman to accompany him to . blank. She got carried away with enthuShe searched every inch of the siasm when she learnt that she house for the cheque but drew a had been promoted to manager. Romola got rather carried away in one shop and came out with two western albums of John Denver. It’s really the chance of a lifetime if you have been asked to join Microsoft. Carried away : getting highly emo-tional draw a blank if they raided his office. A burning question : A very important question that needs to “Come clean if you want to stay be answered safe”. 4. Come into effect/bring something into effect:begin to operate The new rules will come into effect from Monday next. said the investigating officer. They have notified to bring the new policy into effect from the next financial year.

I’m afraid I can’t help you in this matter. The bank is considering giving 5. Dry up : be completely finished All our savings dried up last month so we had to take some loan. A blessing in disguise : something beneficial and fortunate in store When Shreedhar offered financial help. and Premji are hot-shots in Indian corporate sector today. I’m afraid I’m too busy now. I’m afraid : I’m sorry ( refusing mind to the Chairman. for Jyoti it was a blessing in disguise. Ambanis. She has the guts to speak her 4. Idiomatic Temper 3 1. I’m afraid I won’t be in town tomorrow. Hush hush : secret or confidential I don’t think there is any hush hush about the deal. Who knows rift with his family members may be a blessing for him in disguise. Idiomatic Temper 4 1. Take care not to dry up you salary in a few weeks only. 2. number of entrepreneurs would line up. Oh ! Now I can say there had been something hush hush that they kept quiet. Hot-shot : a person who is extremely successful in his career Amitabh is a hotshot film actor who knows well how to get along with all. Go without saying : so clear that not needing mention The Director himself is coming and it goes without saying if he fires a few staff members. The boss doesn’t give ear to excuses.46 | Corporate English I don’t think they have the guts to go against the wishes of the Director. Tata. 3. . it Ifs and buts don’t take you far goes without saying that a good ahead. politely ) 6. Ifs and buts : excuses loan at lower rate of interest. Hotshots only can survive in international business. 6. Jazz something up : make something more exciting and attractive To jazz the show up they invited a few film stars. She suggested jazzing up the programme with a few western singers.

2. Square with somebody : tell floor. 3. Set off/set out : begin a journey The business delegation set off early in the morning to catch the flight to Amsterdam. I don’t think she’ll be setting out tonight because she has many more things to do. On the run : escaping from arrest or prison Mr. Egg somebody on : encourage somebody to do something foolish or risky Why didn’t we do well this time needs to be kicked around. 5. by Shabnam to complain against Bhargava about your plan in my the personnel department. Sachin Tendulkar is really hot stuff at cricket. Mr. Ahmad usually takes all the important decisions and rules the roost in Wipro. She knew she could easily egg Ujjawal on to jump off the second 4. They can’t be on the run for long. Rule the roost : direct in a business Directors do have a say in business but it the Chairman who finally rules the roost. Tiwari is on the run these days as arrest warrant has been issued against him. 3. absence. 4. A square deal : just and fair treatment . Kick something around : discuss something in an informal way They sat down kicking the new marketing techniques around. Don’t you think it is an ivory tower way of looking at life ? 5. some-body directly and honestly I realized I had been egged on You may square with Ms.Corporate English | 47 2. Idiomatic Temper 5 1. If you square with me. 6. The ins and outs : the complex details of something Have you ever tried to get the ins and outs of their overseas operations ? Ins and outs of urban environment need to be examined before we launch our new scheme. Hot stuff : one who is sexually attractive or very skilful at something Preity Zinta is pretty hot stuff in Indian film industry these days. Ivory tower : a way of life away from reality Young girls usually live in their ivory tower. I’m sure we can get far ahead together.

48 | Corporate English

The management promised to give workers a square deal. If workers get a square deal, the management benefits immensely in the long run. 6. At stake : at risk Their image is at stake so they are bringing in the latest technology to stay market leader. Due to the arrival of multinational companies. small companies often feel their survival at stake.

I’m sure that after the dust settles you’ll have a different opinion about her. 4. Patch up something : settle a quarrel or something He had better patch up differences with her and begin on a fresh note. You don’t lose anything if you are willing to patch up–rather you begin to understand each other better. 5. Keep up with the time : adapt your way of life to be modern, not old-fashioned Keep up with the time to compete against others. The situation demands that we keep up with the time and introduce new technology. 6. Look up : improve I think within a few months the market will begin looking up. The situation is looking up slowly and gradually.

Idiomatic Temper 6
1. Take off : leave the ground (plane); become very successful Mind it, the plane takes off at 5.30 in the evening. The new model of PC they have launched has taken off in big cities all over India. 2. Keep mum : be silent She kept mum when I asked her opinion. How can I get to know what you want if you keep mum ?

3. When/Till/After the dust settles : when trouble or confusion has 1. The rat race : a constant, comlessened petitive struggle to stay ahead of When the dust settled we came others across new facts. You can’t get off the rat race if Let the dust settle before you take any decision. you have to survive today in the global business environment.

Idiomatic Temper 7

Corporate English | 49

Tata, Reliance, Bharti are all in the rat race to get more customers for their mobile services. 2. Mind you/Mark you : note what I am saying

Mukesh ranted and raved when one fine morning he was asked to leave the company.

Idiomatic Temper 8

Mind you, we’ve had enough of 1. Quick/Slow off the mark : fast/ excuses; this is the last warning slow to seize an opportunity we are giving you. You can’t get on well in business You have not cared to inform if you aren’t quick off the mark. mark you, you may be fired any You have not done well because time. you have been slow off the mark. 3. An old hand at (doing) some- 2. Out of the question : unthinkthing : an experienced person able or impossible He is quite an old hand at offset printing. I’m sure they’ll deliver quality; they are old hands. 4. Top dog : superior person Giving such a heavy discount is out of the question. Investing any more further is simply out of the question.

3. In question : doubted or suspected Ms. Saxena is top dog in their His sincerity has never been in organization. question. Convincing the top dog is not so The huge offers they are making, easy ! I think, is in question. 5. Money talks : if you have money 4. Red tape : the formalities of busiyou get favour and respect ness and official procedures You can easily manage things with There is not much of red tape in money-money talks after all ! private sector. Lining up of people to meet him Due to red tape in government only states the fact that money departments, a proposal takes talks. months to get approval. 6. Rant and rave : complain, protest 5. (Be) in full swing : at the highest or enthuse in a noisy way level of activity It’s no use ranting and raving; these days companies dismiss anyone without notice. Multinational companies are in full swing these days in India.

50 | Corporate English

Call Centres seem to be in full swing these days as business operations have multiplied. 6. Get (something) offon the right/ wrong foot : make a good/bad start Their business operations in India have got off on the right foot.

Shy is keen on starting the ball rolling and is willing to come up with newer designs. 3. See to it (that) : ensure to take care that something happens I’ll see to it that they are received well at the airport.

See to it that Ms. Razdan is taken Due to lack of experience she got care of while her stay in London. off her modeling assignments on 4. The concrete jungle : a modern the wrong foot. city

Idiomatic Temper 9
1. Get on : perform or do in a situation How are you getting on with your new responsibilities ? I hope things are getting on well with you in your new job 2. Get/Set/Start/Keep the ball rolling : start something or keep it going Shalini decided to set the ball rolling and got up to dance. I hope you will keep the ball rolling by joining us in our effort to inform the consumers. What about getting the ball rolling and making newer products ?

Life is fast in the concrete jungles. Crime rate is usually high in the concrete jungle. 5. Behind closed doors : taking place in private An emergency meeting seems to have taken place behind closed doors. We can discuss the matter behind the closed doors. 6. By and large : viewed in a general way By an large the situation seems to be under control now. Things have been going well with them by and large over the past few weeks.

When you focus and link : I am writing to you with/in reference to your letter of 11 September. they can indicate what the speakers think about what they are saying or what others have said. Talking about job prospects in multi-national companies I can only say that you competence only can get you in them. Talking about American lifestyle she commented that Americans were getting more and more self-centred. . A Discourse Marker usually comes at the beginning of a clause.Corporate English | 51 Discourse Markers Discourse Markers are the language expressions that show the connection between what a speaker is saying and what has already been said or what is going to be said. Some Discourse Markers are used mostly in informal speech or writing. Discourse Markers help to make clear the structure of what is being said. we are pleased to inform you that it has been accepted. With reference to your proposal dated 28 February. others are more common in formal style. 1.

whereas her husband looks about 35. their role has not changed much over the last 40 years. the management has not taken any decision so far. some changes in technique need to be introduced. the management seems to be all set this time. the Chairman emphasized infusing fresh energy into the organization. Regarding expansion plan of the company. .52 | Corporate English Speaking of the need to bring in young people. she offered valuable suggestions. She has a highly conventional style of living. They seem to have some problems regarding their work. Who are you speaking of ? They have been talking about the food items being imported from Germany. whereas her husband is broad-minded and outgoing. I think that overlooks the human side. Bholu Ram eats a massive plate of food for lunch. As for any fresh appointments. On the one hand they support the policy of the Congress. As for hire and fire. As far as new taxes are concerned the government seem to have its eyes on huge revenue generation. As regards the new vacancies. only the fresh MBAs will be recruited. Usha is very extrovert and confident whereas Abha is shy and quiet. They roll out 5000 cars a year. Housewives usually spend hours getting ready to go out while their husbands are ready in minutes. Sharad is caught in a dispute between the municipal corporation on the one hand and the urban development authority on the other. When you balance contrasting points : On the one hand I’d prefer a job which pays more. As regards innovations. whereas his wife has just a few sandwiches. As far as production is concerned. Germans work more and talk less while most Indians do just the opposite. but on the other hand I enjoy the work I am doing at the moment. Talking about technical matters requires some experts. on the other hand they keep backing BJP. whereas our number is 10000. So far as women are concerned. The old management believed in developing the employees within the organization while the new one has adopted hire and fire policy. 2. Sanjana must be about forty.

When you offer concession or counter-argument: Concession : It is true things are not so easy to handle but we need to keep trying. I have complained to them thrice. . English cooking has few similarities with Indian cooking. if we don’t receive the cheque well in time we will cancel shipment. Of course we plan to expand and open five more units in different parts of India. Most of the companies today have their employees similarly dressed. Of course our device carries a one year warranty. Mind you. Of course your suggestion will be considered at the meeting. he could not deliver the goods on time. We give lots of facilities still some customers complain. However fast you drive. it’s important that we try. It’s too difficult edge past them. it’s too complex a problem. I didn’t agree to all that Sanjay said. It is true payments have not been made on time but I hope conditions will improve. but he has strong convictions nevertheless. If Megha likes something. In spite of his best efforts. 5. In spite of introducing flexible working hours. The two brothers are so identical in looks ! Both companies apply certain management techniques in the same way. the company did not make much head way. she’ll buy it however much it costs. Mind you. Shweta is very similar in appearance to her sister. I don’t think you’ll be able to get there on time. Nevertheless the company needs to invest to keep up with its competitors. When you intend to show contrast : similarity : However hungry Anu is. still nobody has cared to come. she never seems to finish off a whole pizza. They seem to have similar views on politics. When you emphasize a 4. Nevertheless I won’t stop convincing them. They both work in the same manner. They don’t seem to bother. nevertheless.Corporate English | 53 3.

on the contrary it has gone down. Harish tried his best. I do (stressed) understand the local problems. however. so I have suggested going slow. 6. Counter-argument: Our market share has been declining over the past few months. even so he did not give up. has declined. Well. by/in contrast. even so he did not give up and continued despite all odds. The new team is certainly going to deliver better services. It is certain we will be introducing some of the best music systems this year. still he couldn’t get the job finished in time. When you dismiss previous statement : Anyway. He had a tough competition from the multinationals. whereas ours. He’s not very reliable.54 | Corporate English Certainly we are planning making fresh investments in some new areas. If our plan goes well we will soon be market leader in washing machine. They may call a meeting any time. He suffered a huge loss. what is he doing with so much of the company’s money in his personal account ? . we’ll soon be picking up with our new strategy. He’s still in the same business despite a major setback he had last year. nevertheless we’ll 7. When you contradict : I was expecting them to be loud and aggressive but found on the contrary. If you have to attract customers. Their economy has expanded enormously in the last five years. it is extremely difficult for them to get past us in technology. increase our workforce to stay in the market. Contrary to all my expectations I’ve actually found a well-paid job Contrary to popular opinion the government is keen on privatization. I have reminded him many times but he doesn’t care. Ms. Singhania p u t a contrary point of view at the meeting and a lively discussion followed. However hard they try. I had expected the sales to go up. improve after-sales service. We can’t afford to buy new equipments at present. but I like him all the same.

tell her I’ll call her in the evening. Everybody says Govind is slow. and lastly she hasn’t got the time. To begin with. What are you finally up to ? The final decision rests with the Managing Director. have you heard any news about Mrs. Incidentally. Tostart with. She can’t do it–first she doesn’t have the technical skill. By the way. you could at least listen to what he says. What’s the time ? I’ve not seen Nandita. 10. 9. As I had mentioned earlier too that the staff need to be disciplined. When you structure : First(ly) we don’t have enough money. First of all you’ll be given training at our Vadodara unit. by the way find out whether he is in the office. To begin with. It is not going so cheap. get a few celebrities endorse our new refrigerator. First(ly) you need to have a good knowledge of software.Corporate English | 55 Sales figures have not been picking up. it’ll cost at least 5000 rupees. study the sales figures of the past three years. Right ! Let’s get going. When you return to previous subject : As I was saying it’s quite possible to export the material to China. First of all we need to survey the market. and secondly we don’t have enough time. secondly you must be having some work experience. she must be at least 30. As I was saying higher turnover could be possible if we brought i n a few changes. She appears quite mature. Finally they decided to merge the two units. Abraham ? They discovered the information only incidentally. They are not giving any bonus this year. anyway I hope things will brighten up in a few months. and thirdly you must be around 30 years. fix an appointment with the government representative. He talks sense sometimes. secondly she hasn’t got the money. 8. by the way if she comes. When you subject : change the There is no news of him. Right . at least they must pay the salary well in time. . but at least you can trust him. That’s all right. we meet tomorrow.

a very practical one. they have used the French technology. What is more is that they have improved their after-sales service. said the minister. In all cases there have been a few irregularities. In addition she has three years of work experience in Sony.56 | Corporate English 11. moreover. and moreover. Furthermore he has no regrets even. In most cases profit motive plays the main role. Furthermore he had not even contacted them. When you generalize : On the whole the employees report to work on time. They have begun manufacturing kitchen appliances. Shehas the required qualification. We missed the deal. Mihir has job offers from two Korean companies and plenty more besides. Invite Harsh and Manoj as well. He usually is late for work. . In some cases the management has even supported the employees. In addition they have not even informed us. In general results have not been up to the mark. On the whole she prefers to go by what she feels best. 12. Their sales figures have been rising. Rana said he had not discussed the matter with them. and on top of that he did not even care to inform me. I know well she won’t come and in any case she has a few important appointments. He came late. and on top of that we were asked to wait for a year. Simi has to manage office besides taking care of her old father. They have not released the consignment. On the whole the new team is in favour of the idea. I haven’t been invited. “Broadly speaking we have not cared to build a solid infrastructure for industrial growth”. InviteChandan as well as Rakesh. In general most public sector units are not managed well. In general quality of work decides pay package. and it is. Namita is a software professional. I have many important works to do and in any case. When you want to add : It is a good scheme. They make washing machines as well as ceiling fans. Another thing is that she has worked with Philips for two years.

profits have declined. To some extent you can say I am also responsible for the loss. To some extent the damage can also be attributed to late decision making. women are more sincere about their responsibilities than men. I don’t like a few small things about my job. Apart from everything else. The fire resulted in huge damage to the property. By and large we enjoyed our training in the U. It was a difficult time. There are many instances of child labour in industrial sector despite tall claims of the government. for example. We shall. they had financial problems. . they have another unit in Chennai. When you give examples: There have been many instances of conflict between management and the workers this year. Could you give me any examples of the improvements they have made? I think offices can become more environment-friendlyby. have another meeting tomorrow. Therefore we have decided postpone the meeting for tomorrow. 13. res have gone down. As a result sales figuideal persons for the job. Apart from their unit in Bangalore. therefore. To a large extent management graduates are keen on joining multinational companies. Except for their lack of experiNot much has been spent on ence the fresh graduates will be the advertisement. To a great extent companies keep exploring new markets. You must help. The Chairman’s flight has been delayed. She died as a result of serious injuries. Smooth functioning of an organization is fine example of sound management. A lot more needs to be discussed with the technical experts. You may be right to some extent but don’t you think the responsibility should have been shared by us all.Corporate English | 57 Broadly speaking. As a result ofdrop in sales. What in particular did you like about our training programme ? 14. When you give logical sequence : She has not specialized in marketing therefore we can’t send her for survey.S. but by and large I am happy. Apart from anything else you are her colleague. using recycled paper.

Actually the samemarketing strategy does not apply everywhere. The new policy has only brought about the growing economic crisis and resultant unemployment. She could not find him so she left.58 | Corporate English The project has begun to show results. that is to say on Tuesday we’ll be getting our pay cheque. I don’t know what they mean by leaving so early. I will not be in town tomorrow so please meet me next week. thenturned to me and said. Use of harmful chemical and the consequential damage to the environment must be taken up seriously. I can’t say anything without actually consulting the personnel department first. I mean to say some innovative methods should be tried. I get what you mean to say. Things are not going to be so easythat’s what I mean. The existing method is not working. Reena is in a very delicate state at the moment so you’ve got to be gentle with her. loss results. When you clarify or give details : What I mean is that there’s no point in waiting here. “Yes. He means what he says. I mean we’ve to start all over again. . What do you mean t o say actually? It’s not actually the thing that goes well with our plan. Ameesha missed the bus this morning and as a consequence was late for work. If they don’t soften their stand towards their workers. they will have to suffer/take the consequences. Nothing of any consequence was said at the meeting. From days from now. Whenever there is strike. then only I can say something. Their refusal to put enough money into health care has had disastrous consequences. I’m sorry I hurt you. any more information?” Give me the letter to read. That’s the only reason she’s actually leaving. The senior manager is not available now so please call later. Due to explosion the resulting damage was extensive. 15. I didn’t mean to. She smiled.

Corporate English | 59 The problem. I think we need to take a more flexible stand. There are a few apparent discrepancies between the two versions. I reckon it is just a passing phase and soon things will be all right. Nikita more or less admitted she’d done it.in other words they have been fired. In my opinion if some corrective measures are not taken immediately the problem will worsen. I reckon they are not going to merge this year. in other words they are not in a mood to give in to our demands. I think they would take necessary steps to rectify the error. I suspect. Vipin was sort of hoping to leave for Kolkata by evening flight. In my view the government needs to give more facilities to small scale industries. For no apparent reason she scre-amed from her seat. she uses to her advantage. so to speak. Nutan has an apparent innocence which. In top companies it’s IIM graduates who take the cake (top salary). 16. I guess we can explore new markets in South Asian countries. . They took two hours to discuss the plan and considered it time well spent (it had been a useful discussion). I think the book has been well researched. Are you going to talk to her-in other words are you going to propose to her ? They have been asked to leave . When you correct : soften or I think you had better take the earliest flight to San Francisco. The management does not seem to relent. that is to say the strike won’t continue for long. It was kind of strange to see him come so early. I think the matter can be discussed in good detail at the next meeting. The programme was advertised well but ticket sales were poor. Apparently Shilpi’s had enough of India and now she’s heading off to the USA. The boss’s unhappiness is apparent to everyone. I kind of thought it was possible. The two units have more or less the same infrastructure. I had a sort of feeling I’d be late.

We are really going to deliver better results this time. Actually. I don’t suppose for a minute that he'll agree. out with any new plans. we’ll have to think afresh. High salary demands high quality of work. I’m afraid you’ll have to talk to the senior manager. we’ll have to invest more on research and training. but at least you can trust him. I mean professional competence only can promise handsome pay package. . They have not succeeded but at least they must be lauded for having tried to do so. Let me go throughthe report first. They don’t pay very high. that is to say our team will soon be here for further instructions from the management. Well. Let’s see if the idea works out. I’m afraid we are not in a position to take loan now. I had supposed the job (to be) very high paying. When you intend to gain time : Let me see if the management agrees to it. what do you actually mean to say ? The gathering. it would be much more sensible to delay the payment by a few days. I rather suspect there has been something wrong. Well. but at least they are reliable. I suppose. Our family members. 17. I’m afraid we have a meeting tonight. I’m afraid I can’t help but I hope prices of electronic gadgets will come down. We were rather hoping we’d manage it ourselves. He sounds a little high. I’m afraid y o u haven’t understood the situation completely. Well. so we can’t come. It wasa rather difficult situation. Do you get what I mean ? I don’t actually mean to suggest that it is not possible. that is to say the The meeting actually started on meeting has not been able to come a happy note. Why do you suppose he resigned? There’s no reason to suppose he’s lying. What I mean is that we need to upgrade our technology.60 | Corporate English It is not really their fault. The food was not actually all that expensive.

To be honest. they don’t seem to be interested in making investment on training their staff. To be frank. A kind of confusion persists somewhere with the management may be they are planning to frame new policies. No doubt. Look ! We may have to look for new suppliers. When you convince or persuade : After all we need time to study and examine the details. I don’t know how they have thought of investing a huge amount on that project. It’s a complex matter. if they don’t perform well the management will fire them anytime. Frankly. it’s not my business to go into the details of the programme. Look here ! Our case is quite different from theirs. I won’t be able to perform on the new machine. we need to review our plan. 19. Well. we have not kept pace with the latest business trend. Frankly speaking. I mean we must examine all the aspects closely. 18. After all we are new in the international market. To be honest. To tell the truth they are not in a position to make the payments this month. Look ! Things have not been working well for the past three months. I don’t have the facts. When you refer to other person’s expectations : Actually they want their staff trained in software applications. No doubt. No doubt. .Corporate English | 61 I don’t know how they’re going to manage it. As a matter of fact they are more interested in finished products. I’ll study your proposal and inform you within a week. When you showing your attitude to what you are saying : Honestly speaking. Well ! The matter will be taken up with the Chairman. I think that idea won’t work. Theyare far ahead of us no doubt. 20. we’ll be shipping the consignment as soon as we receive the cheque. I can’t honestly say what time the meeting would start.

things have been working very well despite a few negligible problems. the programme requires a more methodical approach. To conclude. the team is vibrant and full of new ideas. To sum up. we require a good number of women candidates. 21. When you conclude : In conclusion.62 | Corporate English Well ! Soon we’ll be coming up with our new package. To sum up. In short. In conclusion. I would like you all to go through the recommendation and offer suggestions. we need to discuss things in good detail. Briefly. I would like to point out a few areas that need immediate attention. . In short. I think we’ll have to adapt ourselves to new technology.

Be brief and to the point. say that you’ll call back (make the call again) immediately. When you have to make an international call. Speak slowly and clearly. When you have to give important information like figures. . names. say right away what you are calling about. If it’s a bad line. Take care not to use technical terms or abbreviations because the other person may not understand them as well as you do. identify yourself by giving your name and your position in the company you work in. Don’t waste time. Don’t interrupt the other person even if you think you know what he or she is going to say. Don’t phone during lunch time. Then start the call again. That enhances the quality of your voice and you sound more natural and interested. give these slowly and carefully. Note down all the important information you’re given by the other person. dates and son on. first dial the international code. Also make sure you’re talking to the right person. Keep smiling when you’re speaking. Have a friendly tone.Corporate English | 63 Over The Telephone Whenever you make a call. When making a call. then the country code. quantities.

12. I need to phone the story in before six. Someone phone for an ambulance. Archana had three phone calls this morning. 6. They’re not on the phone at the regional office. They like to do business by phone/over the phone. you can leave the phone off the hook. 21. 10. Phone home. 24. You may have to make and receive calls to or from regular or prospective customers. you can make a person-toperson personal call. He’s on the phone now. ask them to spell it out to you. If you want to talk to a particular person. 23. 18. If you don’t want to be interrupted. 19. 13. Geeta phone home but there was no reply. Manoj phoned to invite me out for dinner. You may be misunderstood when talking on the phone. I’ll give you a call/ring tonight. Try to use their name during the call and make sure they know your name too. Sound interested. just put the ephone down. 9. I left a message on Vijay’s answering machine yesterday and Some Useful Expressions : 1. In business you never leave the phone off the hook. If necessary. Always make sure you know the name of the person you’re talking to. phone 0129222 5828. Miss. 3. The phone rang and the man at the counter answered it. but it also helps to make money. He’s been on the phone to Godrej to make some enquiry. 11. 8. helpful and alert when answering the phone. We speak by phone thrice a week. Listeners have been invited to phone in with their comments. . 5. 4. 15. Two people have phoned in sick this morning. A good telephone manner not only makes an impression in business. 22. 16. She was just phoning up for a chat. For reservations. If someone is rude. so it’s a good idea to repeat any information (especially numbers and names) back to the other person to make sure you’ve got it right. 2. 7. Meena phoned to tell me all her news. 20.64 | Corporate English then the area code and finally the number you require. Don’t forget to phone Meerut. Were there any phone calls for me ? 17. I have to make a phone call. 14.

As he entered his cabin he switched the answerphone on. Call —To phone someone. 5. 35. Hello? Are you still there? I think we were cut off for a moment. 28. 30. 26.Corporate English | 65 his voice mail at work but he hasn’t called me back. Bendre? 33. LG Electronics. 2. Answer the phone—To pick up the receiver because the phone is ringing. Answering machine/ Answerphone—A machine that answers your phone when you are out and lets people record messages so that you can listen to them later. call an hour later. 34. 27. 3. I’ll give up. Has anyone answered the phone? Someone must always be there to answer the phone. If no-one answers the phone. Busy / Engaged—Every time I call the office. Could you hold the line for a moment. Anu tried to ring Santwana but it was engaged. 4. 32. If he plays the electronic music system again. Good morning. 25. Call/Phone call—When someone phones someone else. shall I put you through to his secretary ? 31. I turn my cell phone off when I go to sleep. She told me there were a few calls for me when I was out. Are you through? (Is the call over?) 36. so I left message on his answering machine. I’ll call you in the evening. Give me a call when you reach Paris. especially when you were out. Seema called when you were out. . Please get me through to Ms. I’ll just find out for you. She called me when I was in my office. 6. please ? 1. I’ll call you next week. When Mini went out. I need to look up her number in the directory. Rohan wasn’t in. 29. she forgot to switch the answerphone on. Bachchan is with a client. Call back / Phone back—To phone someone who has phoned you earlier. Have you received any call from Mitsubishi ? Can I use your phone—I need to make a quick call. Call back if you have any difficulty. I’m sorry I got the wrong number. Give me a call at the weekend. I said you’d phone her back. Just hold on for a moment. I’m afraid Mr. it’s always busy.

you know the extension of Mr. without having to call them back.66 | Corporate English 7. tion. Hang up—To finish a phone conversation by putting the receiver down. just hang up. someone hung up on me. “I’ll call you again (on) Monday morning. 11. tem on your phone that lets you leave Mr. 12. I’m expecting a conference call Have they left any message for with Mr. Leave the phone off the hook—To not put the receiver on the phone. you have a call on line messages for people who phone you when your are not avail-able and lets one. jain. 15. I got the information forth. Voice mail—An electronic sysAhmed. Phone Tag—Calling back and As they had left the message in my voice mail. Shall I transfer the call to your extension? them leave messages for you. Sometiems Shanti leaves the phone off the hook when she goes to sleep. 8. He got disconnected by mistake when I put him on hold. us? As we were running short of time I’m afraid he’s not in right now. we set up a conference call to disCan I take a message ? cuss the problem.gether over the phone. he never leaves the phone off the hook. .dial those numbers now. Message—A piece of informa.” Rekha said. Extension—Number assigned sage for us. Check whether there is any mes14. If someone uses rude language. to individual phones. Due to phone tag we decided to meet in person. She got disconnected by mistake when Utkarsh put her on hold. being unable to reach the person you are calling. 10. so that people cannot phone you. Put on hold—To make a caller wait. Our new phone and voice mail help us get more done at our office. Disconnect—To lose a connection. Even if Anupam is too busy. I don’t think Anita has left any This is Personality Dynamics.Chopra. They set up a conference call so they can all discuss that issue to9. Conference call—Phone call with three or more people. 13. She was on her cellular phone when she called and we got disconnected when her phone battery died. and hung up. Everytime I called them. Chatterjee and Ms. If message. I need to put you on hold while I get the other line that is ringing.

3. anything else done. . Time-consuming : taking much 4. a consultant was hired. changes. The company is giving fabulous More resources have been allodiscount in an effort to woo cated to the new project.Corporate English | 67 Contextual English Office Work 1. Short-handed : not having enotime ugh workers Because of time-consuming As they were short-handed they paper-work Mandira couldn’t get had to work a lot more that day. customers. In an effort to : to try to do A portion of the budget is allocated every year to buy new In an effort to bring in a few office equipments. 2. Allocate : to set apart for a specific purpose Collating the materials is usually time-consuming.

Consistent : always behaving or happening in a similar. been restructured and has brought in young people. The workload is heavy. 5. ex. The problem requires efficient handling. 10. 7.11. postive way They often hire temporary staff who work only in times of need. of late. Restructure : to organize (a com-pany. A fixed amount of money is given to cover any miscellaneous expenses. Some miscellaneous tasks remain to be done. inform me. Put on the back burner : to deal with later There are a few things that have been put on the back burner. Administrative : relating to pense. 12. The load of administrative work keeps her busy all day. 8. not permanent We need some temporary staff to finish the work well in time. put a few things on the back burner. business. esp. Miscellaneous : consisting of many different kinds or qualities tent with the other. or waste mana-gement of office affairs I think he is efficient enough to The entire administrative machiorganize the office and make it nery needs to be geared to enrun smoothly.) in a new way to make it operate more effi-ciently Some new appointments have been made in order to restructure the company. . 6. Some temporary measures were suggested by the supervisor. More than half of the staff has been downsized over the past two months. Temporary : lasting for a short period.68 | Corporate English In case you are short-handed. 13. Efficient : producing the desired result with minimum effort. Delegate : to entrust to others to do The Chairman believes in delegating responsibilities. sure efficiency. with the information in the same order. etc. Downsize : to reduce the size and expenses of operations. Some duties have been delegated to female staff members. The company has. mostly by reducing staff They’ve become short-handed since the downsizing. Check that each file is consis9.

Check that the batteries have been set the right way round or else the appliance will not work. Given the rate of change in industry and commerce. Sometimes you need to understand explanations of how to get machines to work. There has been consistent growth in the economy for the past few years. or a gadget. Collate : to put papers in proper order 14. They may be your customers. There may be technological process taking place on production lines. Some processes are partly and some are fully automated. people are expected to refer to complex manufacturing operations. Business Operations In business you may have to explain how to operate a computer. time employee to help her in her After going through the report work. The current organizational structure does not facilitate efficient work flow.Corporate English | 69 They don’t seem to be in a mood to take on any employee in near future. You have to be user-friendly and employ simple instructions in language that isn’t too technical. As business operations are becoming increa. 3. Expressions : The company has offered to facilitate a regional conference next month. she collated the papers. You may have to describe how manufacturing process is organized. or explain the details of services which are offered. Sometimes you may have to des. specific arrangements or processes need to be explained in a simplified manner. Take on an employee : to hire Collate the papers in numerical Sushma has taken on a partorder. It is important to adjust your language in order to take into account the people you are talking to. Often you have to explain when certain things happen and in what sequence. an automatic ticket machine. People who use modern machines aren’t all experts who understand the technical processes and terms. clients or colleagues. . in factories or in workshops.2. singly more complex. cribe commercial processes and tell others how things are done. 15. where new materials are transformed into finished products.1.

7. assembly line. altered slightly for the overseas market. Mr. model. 12. You’ll have to spend a lot of money if you want the new nance. We request payments in advance sary. produce. We must ask you to take full blems and setbacks the protoresponsibility for the goods. It needn’t cost very much to the negotiations are completed. Position all the parts in the right 16. for all orders under Rs. long as they are in transit. As long as the talks are in progress we can’t say anything. Shouldn’t you switch it off first ? 29. We’ve all got to work together on this project. The capacity needs to be enlarged as manufacturing is to be done on a big scale. 17. forests your request. If you want to finish early. Please treat this information in 9. 8. 18. again. We have technical experts to carry out the necessary mainte. The final decision can only be machine you need to dismantle it taken in consultation with the and then put it back together zonal manager. Specifications may have to be last year. is a major by-product which arises and is not always needed. America’s main resources are on the list in accordance with good agricultural land. you’ve got to concentrate very hard now. Our company delivers such items 6.70 | Corporate English 4. Could you please remain in contact with the head office until 30. gas confidence. In the course of refining oil. 26. 22. . 15. 27. 14. place to assemble the machine/ system. 24. Most of car manufacturers still produce their vehicles on an 28. 23.10000. as type has come on schedule. Somebody ought to do something about it.25. Cutting back manpower is the only solution. in bulk. In order to clean and service the 21. Despite a large number of pro20. You must learn to remain calm under pressure. We are forwarding all the items 5. and nuclear power. Sinha has been in charge of our Hyderabad sales office since 10. 13. To ensure efficient operation. streamlining of staff is neces19. 11.

Investment this number seems likely to When you put money. record. You may call on me at my office. Experience is essential for that job. you 7. 33. About 900 companies have invested in imported equipments and Satyendra has a share portfolio worth about 20 lakh rupees. effort or double over the next year. 36. 1. for investment purposes 5. Oil India Limited have/has made invest. We are considering enlarging the present site. Hewlett Packard might buy their company. Now. Hinduja brothers have invested Why don’t you expand your porsignificant amounts of time and energy in making this project the tfolio by investing in a wide range of stocks and bonds ? success that it is. into something to make a profit or get an advantage. We have a fully automated assembly line. . 40. 6. I’m sorry. 9. years to improve their plants’ efficiency.Corporate English | 71 31. The company plans to invest 2 Portfolio : the securities owned crore in the overseas project. of rupees in upgrading their 2. This could be why the company closed down. Follow the instructions closely. You must come round for a meal some time. The effort. 38. etc. The firm could build the car at that plant. I think it is right for the company to pay more for overtime. Tata have invested heavily on companies without a good social their automobile industry. 39. 41. Mr. savings in his son’s business. Videocon have invested millions market. Gopalakrishnan invested his quality. 4. could you explain that part again ? 42. 32. 34. Sorry to bother you. time or money is sizable investments in recent called Investment. People now refuse to invest in 3. time. but I can’t help. 35. she suggested was a good time to invest in the property 8. 37.

different industries Shirley’s stockbroker recommends Be careful enough to diversify that she diversify her investment your investment so as to spread the port-folio because she has all her risk of loss.72 | Corporate English Mutual Fund : a company that invests pooled funds into a diversified list of securities Stock : the outstanding capital of a company Sheela bought 2000 shares of the Managing industrial funds is eas. He keeps investing money in savings bonds. by a company or by the government the greater the potential is to make a lot of money or lose it all. The Chartered Accountant suggested going through the prospectus of the company to know its continuous growth. pany that buys and sells stocks and Mutual funds and securities are shares for other people the most common ways to invest. Bond : contract document that Before taking such a risk. money in one stock. you may risk losing your money. Insider : one who has access to Prospectus : a document describprivileged information ing a project or enterprise Study the company’s prospectus well before you decide to invest. His brother is in brokerage firm and he could give you some insider advice. study promises to repay money borrowed the market. Gopichand has been accused of insider trading as one of his colleagues heard him sharing confidential information with someone over the phone.company’s stock. . She decided to diversify her Sanjay Kumar Jaiswal set up a holdings by investing in a variety of brokerage firm after doing MBA. Nitin’s stockbroker sold his Diversify : to invest in the stocks stocks just before the prices of his and bonds of different companies in shares fell. Risk : exposure to chance of injury or loss If the market takes a hit. One insider described the situation as ‘absolute chaos’. ier as a group of people do the tradWhich of the two stocks is more ing for you and your money is spread profitable ? among a variety of different investStockbroker : a person or comments. stocks. The greater the risk one takes.

1. month. The Apex group has a 1200 sale of the photocopier has been strong sales force.it’s motorcycle. computer. 2. just sales talk (talking to persuade you to buy something). Return : profit from an invest. Sound economic base is necesInflation : substantial rise in sary to plan further. I don’t believe a word he says of the latest model of their about the washing powder . ment Returns have not been as sound as had been expected. Continued growth in the economy Sound : financially secure has been forecast. quite impressive. months.tration led to the fall of the government. They expect a handsome return on their investment. 3% inflation is expected this year. 10%. Sales Sales is an act of exchanging 6. Bajaj are expecting a record sale 7. Forecast : to state expected future Shares : equal parts of a com.Corporate English | 73 Governments often issue bonds to raise money for development schemes. 4. Sales of scooters have gone down 10.occurrences pany’s capital Market analysts forecast the value The value of her shares has fallen of the stock to double in three by 5%. (department). Despite tough competition. I must tell you that the sales of the Korean blanket were up last 11. We are a little worried as retail sales have fallen in February by over the years. Ashutosh Banerjee works in Sales something for money. Ms. Export sales have shot up by 20% this year. 3. the 8. . I’ve got some shares in Reliance. 5. general price level I hope the position of the comHigh inflation and mounting fruspany will be sound in a year. IBM has grown over the years 9. Datta has an excellent sales pitch (special way of talking to due to the large sale of its new possible buyers).

It’s much cheaper to buy wholesale than retail. . The company has achieved a dominant position in the Indian market. 3. Compare prices before you buy expensive items—that way you can save a lot of money. She has been asked to take charge of Sales. 2.d. a certain label is known 15. e. Take notice : to be aware 1. She could understand his sales tactics when he promised to offer a gift. c. you’ll find the savings irresistible. Have you taken notice of the wide range of toiletries they make ? f. 2. Instant coffee doesn’t compare with freshly ground coffee. Brand name : the name by which paign. 2. Compare : to look for similarities and differences between two or more things 1. Tactics : any methods to gain something 1. I prefer wearing brand names as mostly their clothes fit well. If you go after the brand name I’ll suggest you to buy Sony. If you compare the prices with the leading shops. Dixit has been appointed sales and marketing director. Outlet : a market for goods 1. Mr. The company makes and retails moderately priced readymade garments. Retail : the sale of products directly to the customer 1. They have plans to have their own outlets in major cities of India. McDonald have their fast food out-lets all over America. Dominant : more important.74 | Corporate English 12. 3. Whirlpool have launched a sales drive to improve their sales figures. They took notice of the quality we delivered. 14. 2. 2. powerful or noticeable than other things 1. a. b. g. 2. Companies are fighting today for the domination of the software market. 16. 13. That is purely a business cam. Sony reported booming sales figures. Raymonds have retail outlets in all capital cities of India. 2. Sales representatives apply various tactics to get customers to buy their products. 1. Retail sales are not picking up. 4.

Position : to place or arrange known as Marketing. They offered irresistible bargain. Unless you apply a good marto the school students. How can you expect them to sell something that has such low marketability ? 8. Their strategy seems to have The activity of presenting. advermisfired somewhere. e. Sports-shoes ads mostly appeal 1. 1. Universally : everywhere 2. With their expanded capacity. they have positioned themselves ahead of others. 3. Marketing 3. marketing will suit you. They should develop some new strategy to market their services. These days credit cards have become so popular that they are universally accepted. a. Today most of the MBAs hope for a career in marketing. you can’t get ahead in business life today. Survival demands successful marketing. It’s difficult to refuse such an irresistible salary. 2. They appear to be well posi1. 2. h. The dominant feature of Onida is its after-sales service. The discount appeals. keting strategy. d.Corporate English | 75 3. 2. tising and selling a company’s products in the best possible way is b. Strategy : a plan 2. . 4. Their quality and price is aimed at the upper class. 3. c. Marketing is vital to business. They are aiming the campaign at housewives who buy washing powders. I don’t think they have properly positioned their product. 3. If you can get along well with people. Appeal : to attract or interest 1. 5. The company’s marketing strategy tioned to become the leader in has paid off very well. their field. Some commercials appeal to all sections of society. 6. Aim at : direct at 1. Irresistible : so attractive that you feel you must have it 1. 1. Business can’t thrive without successful marketing. Marketing people are always looking for new ideas. 2. 7.

The company growth rate. Pepsi have lately begun targeting the rural masses. Their marketing worked because they had a wonderfully responsive audience for last night’s performance. Eating much sugary food promotes breast cancer. f. Commercial : an advertisement ing. Godrej plan to launch a campaign to promote their new washing machine. They are getting a commercial designed for their new soft 2. i. sale. 2. 2. g. You need to concentrate more on the assignments that you’ve been given. Target : to aim at 1. Vital : very important 1. . 2. Concentrate on the practical aspects of marketing.n. Co-ordinated team effort is drink. Most of the marketing strategies apply universally. 2. Promote : to encourage the popularity. Segment : section 1. The urban segment of population is more aggressive. 2. Analysis : examination of something in detail in order to discover more about it 1. People have been very responsive to the campaign carried out by Philips. development or existence (of something) 1. Advertising is vital to market.76 | Corporate English 2. An analysis of five years’ work revealed errors and inconsistencies. vital to any project’s success. 2. Sound human relations is vital to a company’s growth. Their campaign aims at only a selected few segments of the population. Certain segments of women of women like watching TV series such as ‘Saas Bhi Kabhi Bahu Thi’ and ‘Kahani Ghar Ghar Ki’. To promote their products the sales team is going to Malaysia. 3. l. After making a careful analysis they discovered that white and black were the most popular shades for car in urban areas. targets 5% 3. j. 1. Advertising professionals are always having to think up new ways to promote products. k. Campaign : a series of planned actions 1. 2. Concentrate : to focus 1. h. Responsive : making a quick reaction to something or someone 1. m.

Enterprising : full of initiative and energy lance. in her job with LG Electronics. to me.16000. Rastogi has been quite enterprising as in a span of three years he has opened two more manufacturing units. with her Korean employee. a. They offer a modest salary. 1. Some commercials target the rural audience only. I don’t mind getting a modest UK. Top salary earners face a much which is complemented by a heftier tax. Sanjeev’s net monthly salary is salary in order to help the firm. 3. generous bonus at the end of 7. Ahuja is on a salary of 2. There are. Ms. Nivedita is on quite a good salary Rs.2. Rs. Savita negotiated a salary rise each year. Salary A fixed amount of money agreed 11. it’s the 4. I think. relatively a increase in their salary. 4. part of which. salary because. All staff members took a called Salary. every month/year as pay for an employee. Madhumita gets a high salary in pleasure of the work and not her present job in Australia. 10. b. c. 9. .18000. Our company has 124 salaried tax has been paid directly into his or staff. her bank account every month is 13. Mr.18000. drop in (= accepted a lower) 1. Modest : not too large in amount 3. Commercial breaks are necessary to get the programme going as that generates revenues. They can’t help but freeze all salaries for a six-month period. A few commercials have been added to the show. 6. Samir earns decent salary in the a. They are likely to get salary increase in May. Bhatnagar was appointed at a starting salary of Rs. you tant. There has been a modest 8. the money that’s more impor5. should join immediately. If they offer decent salary. 14. few salaried posts in the company-most employees work free. Mrs.Corporate English | 77 2. that is left once 12.

12 marks his seventh idea. Enterprising people are usually innovative. The couple find it hard to live on pension. Their average earnings have risen significantly. bonus. The employees are quite pleased with their total compensation package. Sahara India was started by a few enterprising young men. and free membership to a gym. She has been given a holiday sary with the corporation. Mukherjee for an injury caused by faulty machinery. There was a reward for whoever gave the best customer service. She feels delighted to 9. Compensation : payment for services a. c. Do something to compensate the loss of earnings caused by the accident. a few paid personal 6. Sept. Tomorrow will be Ms. The company compensated Mr. b. Earnings : money earned a. anniversary with the company. c. . After three years of service. Anniversary : yearly recurrence the profits in reward for of a date of a past event having thought of the original a. Pension : a fixed amount paid to a retired person days.78 | Corporate English b. Bholuram won’t be able to draw his pension till he is 60. their earnings b. vacation. c. Vandana’s earnings is in five digits now. Benefits : programmes offered to have extra money to go shoppemployees as a complement to ing with. His compensation package includes his annual salary. 7. Usgaon what is due karkar’s twenty-first annivera. Reward : something extra paid for good work a. They paid Nazia and added a a. b. c. 5.Arya will be eligible to enroll in their pension plan. Some employers offer great bonus for the new customers benefits like a month of paid she had signed up. 4. Bonus : payment over and above b. Arora got a percentage of 8. and an annual bonus. b. which will be paid out to him upon retirement. b. Mr. c. a. 3. Employees are rewarded for better performance. benefits. Ms.

Save enough before you retire ies out work after five years. Gaurav’s promotion to branch manager took everyone by surprise. Entitled to : to have the right to something a. c. Each employee is entitled to health and life insurance. c. They also gave rewards for of a career. e.20000 to Rs. 25000 a month. . The performance of the company has been quite well for the past few years. Their pay rise is retroactive to the beginning of this year. achieving excellence. c. Raise : increase in pay a. c. Based on his outstanding performance and dedication to his work. Retroactive : effective as of a past date 11. Mr. The company offers benefits suc as bonus. 15. 10. The ruling should be applied retroactively. b. Girish got a raise from Rs. 14.Corporate English | 79 b. Promotion : advancement in position a. Retire : to stop working in order to relax usually because of age 12. health coverage. which is retroactive to January. Vishal has been promoted from sales executive to assistant manager. time to do the things he enjoys. d. b. 13. Mehra performs an important role in the organization. rewards. a. He says his dream is to retire lete a number of projects on early in life so he has more time. b. I don’t think they will give you promotion and raise this year. etc. mance after failing to compc. without the pressure b. Performance : the way one carra. b. The performance of the company has been quite well for the last few years. That may affect your entitlement to compensation. The job seems I promises to have excellent promotion prospects. You will be entitled to your pension when you reach 60. raise. After retirement a new phase manded for their poor perforof life begins. A few executives were reprib. She’s got promotion and a.

7. Mr. The main points addressed were circulation. You’ve been working for six hours 5. The mission of LG has always 3. Rather than setting up a commiRather than going in details. 10. A new committee has been set up to study recycling. They continued discussing the second item on the agenda for half an hour. Why don’t on the management committee. A committee meeting was held you take a break and get some fresh last week to review the function.air ? ing of the administrative machinery. Do they have anything new on their agenda at the next committee meeting ? 8. Points : main ideas or issues Main points were taken up at the committee meeting. 1. 4. The president put Human Resources at the top of the agenda. I’ve been informed of having Every point was discussed in been chosen to be a member on good detail. advertising and pricing. Joseph Abraham sits on the Take a break : to rest company’s planning committee. get the views of the consumers. Agenda : list of things to be discussed at a meeting Do you have any more points to make? . They have decided to have him straight on that project. the committee. Ms.80 | Corporate English Committee Committee refers to a small group of people who are chosen to represent a larger organization and either make decisions or gather information for it. Nupur is a committee membeen to give quality service to its ber/member of the committee. She takes a break every two hours to refresh herself. ttee why don’t they go for some suggestions were made to take up other alternative ? important points only. organization 2. Harish Nayyar is on the Mission : the main purpose of an management committee. customers. The committee have/has deciTheir mission is to get ahead of ded to make a visit to Kolkata to others in the small car segment. 6. 9.

as receptionist ? . Consensus : general agreement Unless there is consensus on importing the latest technology we can’t move ahead. The crux of the matter is commuwe need to review our policies. of changes that have taken place globally ? Alleviate : to make less intense Focus on : to direct one’s attenor easier to endure tion to The meeting focused on issues at hand. appointed to make recommendations to the board. Having consensus on this proposal is rather difficult. His colleagues supported him when he demanded over-time payment. In order to alleviate the workload the company has taken on fifty more workers. Recommendation : saying that Fit the bill : to be suitable for someone or something is good the intended purpose Committees on specific areas are As you are an experienced automobile engineer you fit the bill in Hyundai. In light of : in relation to The crux lies in not upgrading the quality with the demand of the Well gentlemen. Why don’t you think in light nication gap. I don’t think she fits the bill in The Times of India as reporter. Colleague : an associate in a profession or office Archana’s colleagues gave her news of her promotion. duction. On his recommendation they appointed him as management trainee. After the consensus was reached the papers were signed. in light of price changing times. She was sitting in the canteen with her colleagues.Corporate English | 81 Crux : the basis. The Chairman focused upon a few specific areas. essence of the matter In light of development all around. Short breaks alleviate the pressure of work. The consultant recommended insDo you think Suman fits the bill talling video cameras. They stayed focused on improving quality. The crux of the matter is good rise we have decided to reduce prohuman relations.

1. You have to physically handle money or deal with figures and money on paper. Lately they have fitted out the company with pentium 4 computers. They have promised to pay handsome dividend this year. Sometimes you have to send a customer a reminder because they have not paid an invoice. Bankruptcy : inability to pay back (given by a court of law) from a bank account a. The company suffered a huge loss and was forced into bankruptcy. Mrinal went bankrupt after only a year in business. Due to massive loss the company has not declared its dividend this year. The money will be debited from your account each month. Run late : to not be on time Every year they form an ad hoc committee to review the progress of She apologized for having run late their overseas business to the meeting. a. You may have to fill invoices for customers’ orders. The account was in debit at the end of the year. The Directors feared that the loss would bankrupt them. d. Money In business situations you have to talk about money with suppliers and customers. d. Gupta paid with her debit card. Debit : a sum of money taken 3. c. b. c. Dividend : a part of profit that is paid to people who own shares in it a. b. c. I think you have run late today. I don’t know why despite warnings you keep running late to the office. inted on ad hoc basis. Fit out : to provide equipment for the business. Mrs. b. Has the bank debited the money from their account ? 2.82 | Corporate English ad hoc : for some specific purpose only Do you think the offices need to be fitted out with air conditioners ? Fit out the reception hall with A few employees have been appovideo camera and television. . Check that the dividends have been sent to the shareholders. The recession has led to many small businesses going bankrupt.

6. ing our overheads. 2 lakh. She asked them to charge the e. electria. 9. Liquid assets are money.the rate 7. Turnover : amount of business account by mistake. c. a service or actiof Rs. Changes in the tax system are long overdue. d. b. Overheads : regular costs that you have when you are running a 5. Some countries have huge bill to her account. Suggest some ways of reducin Hyderabad. done or returned when expected a. b. the company and three houses a. His assets include shares in city. b. or b. They sent an invoice for Rs. the overheads there are so high. Vinita has an outstanding debt something. Debt : a sum of money that machinery and copyright matesome-body owes rial such as music or coma. wages. esp. Such policy had long been overdue. buildings. Invoice : a list of items provided at which employees leave a or work done together with their company and are replaced by cost. He paid off all his debts beputer software. c. fore leaving for Hongkong. c. Many businesses have of late things which can be easily moved out of Mumbai because changed into money. issue drafts. Charge : an amount of money for b. Overdue : not paid. 90000. A good balance has been overdue. Banks charge commission to debts of lakhs of rupees. Assets : property business. . He died heavily in debt. Will you invoice me or do I have to pay now ? 8. done in a period of time. b. d. foreign debt burden. c. vity c. Invoice the goods to my account. Ankit has run up credit card a. such as rent. The meal was charged to her 10. a. Sangeeta will be invoiced for those items after the end of the month. etc.Corporate English | 83 4. Supermarkets usually have high turnovers. A company’s assets consist of cash investments. for payment at a later time other people a.

The opening of a new branch of 12. The inflation rate has been low this year. We need to check whether we have a systematic description of all the company’s orders since last Decem ber. 2. If you want cheap and affordable currency. If you are dealing with the Indian orders. Most of the companies make extra payments at Christmas. 8. Videocon and Onida have confidence in their product. pose of their old music systems and buy new ones. 11. 17. The accounts department supplies them with a quarterly list of 16. We have an exclusive department for dealing with customers’ complaints. The country had an inflation rate of 3% last year. The company has high turnover of staff. b. 14. be sure to give priority to the Wipro order over all others. d. c. The government seems all out to control inflation. . She asked him to send $ 30000 or the equivalent in her own 3. products you can buy them at the discount department. Id and Diwali as it is an optional feature in our country. Most companies these days are Allahabad Bank is an important encouraging customers to disdevelopment for the area. 6. Is $1 equivalent to about Rs. Expressions : 1. Inflation : a general continuous increase in prices in a country a. 15. Most companies contribute towards vocational training. The company has an annual turnover of $ 5 million. They have given some cautionary advice to the new staff about dealing with customers who do not pay at once. 9. a look at the annual figures first. 13. thanks to the new policy of the government. c.84 | Corporate English b. Wage-increases must be in line with inflation 7. 10. The auditors were asked to have all payments. The new design is up-to-date and visually very stylish.55 ? 4. 11. 5. Get as much statistical information on the suppliers before we decide where to buy our material. The manager prefers to leave financial affairs to the chartered accountant.

The best rule for the applicants is that they should ‘Expect the unexpected ’ and ‘Be yourself ’. Interviewers may take a friendly. This interview takes place after a new employee has worked for several months. for expansion. The salary that goes with the job may be only part of the package. Different interviewers apply different techniques. A letter of application is attached with it. There are extra benefits like a company car. In most of the countries it is common to submit a typed or laser printed c v (curriculum vitae — British English) or resume (American English). There are different kinds of interviews. The company’s turnover has been so good that they are insure against damage or at sea planning to take out a few more just to be safe. This normally takes place once or twice a year. background and work experience. The uncertainty about oil prices may interfere with their plans 21. A cv has all the information about you : your education. models of washing machines. 19. free canteen meals. neutral or even hostile approach. Jobs Different conventions apply in different countries to the process of job application and interviews. It is expected to be either handwritten or word-processed. In panel interviews one or more candidates are interviewed by a panel of interviewers where applicants have to demonstrate how they can cope in actual business situations. long holidays or flexible working hours that make the job more attractive.Corporate English | 85 18. The atmosphere of an interview may vary from the infor-mal to the formal. They are a large firm involved in fruit export business. pension schemes. A supplementary information sheet containing information relevant to the particular job may also be required. There may be traditional one-to-one interviews or panel interviews. There is another kind of interview that is known as ‘progress interviews’ where employees have the choice to review their work and to set objectives for the future. . bonuses. Overseas customers usually 20. Some companies expect all your personal information to be entered on a standard application form. cheap house loans.

subsidized meals work was unrewarding/dull. 27. I have had the goods on order 10. Money workers in service indus18. 2. They have appointed a few management trainees. . They began to feel that their 19. 13. 29. 17. 20. or low interest loans are all 5. It’s easy to find our product on the market.86 | Corporate English Expressions : 1. How much tax do they pay ? 3. On closer inspection we found 12. Kitty spoke to Karamchand on the phone last week about it. has a high staff turnover. 21. but they haven’t pay is not the most important arrived yet. reason for job satisfaction. Well-prepared candidates do well at interviews. 25. 8. vated. 23. Staff wanted to be appreciated and duly rewarded for their work. A company car. Do you know her present annual tries are usually paid badly. salary ? 4. they say. fringe benefits. Could you explain to me what interviewed by a panel of four the responsibilities of the job are? managers. form. If you’re self employed you are your own boss. Vishal is going to make chartered accountancy his career. Mona discovered that the cus. The company. They claim to have their sales tomers are happier when the engineer on the spot who can fix staff are loyal and highly motithe fault. They produce that material on a large scale. 26. Normally we accept delivery of 11. 14. Most of the workers were not nstration equipment on request. 22. mainly motivated by pay. 15. 6. I expect them to supply the product quickly. Vaibhav was the most promising applicant for the job.24. Akai conducted a survey among their staff. The applicants are to be 16. Fill out/in/up the application goods as undamaged. Our new product is on display at our showroom. 28. because they wanted to recruit and keep better workers. that some components were unusable. 7. They supply samples and demo9. For most Indian shop workers for two months.

The candidate doesn’t look very good on paper but he is very impressive in person. A handwritten letter shows much more of one’s personality than a typed one. 46. but you may have it on loan till the end of the month. You may be offered the job on condition that you start work on the first of next month. Your business you come across different types of problems. I applied for a job that I saw advertised last month. 36. 44. 31. 49. I heard about this from a colleague. 34. I’ve heard about the vacancy from a friend who works in Human Resources. 43. You may have problems with your suppliers. 45.even if their prices are low and they are eager . He has been authorized to sign the letter on behalf of the boss. Gupta is on holiday/vacation till the end of this month. Kalyani gave me some information that/which was supposed to be confidential. 41. 50. who feels very nervous at interviews. High-flyers are people who are given special training and experience to make them into top managers of tomorrow. Your new supplier may not be able to work with you well and may even let you down on delivery dates . We can have the goods for six weeks on approval. finds it hard to put himself over. Utkarsh travelled to Bareilly on business but managed to do a little sightseeing while he was there. 48. She was working in Bangalore where they have their headquarters. 37. Madam ! You can’t keep it permanently. 40. who assured me it was true. 47. 42. Their relocation plans are proceeding on schedule and they will be making the move on April 2 next year. I’m afraid Ms. Her cv is very impressive.Corporate English | 87 30. Then we can either return them or pay for them. 32. Shirish says that the Board of Directors will take the final decision. which was interesting. Shalu sought an appointment with the Managing Director. My friend Satish. 39. 38.May I help you? 33. Problems Problems are part of life. 35. The couple have supplemented their income by working overtime. I told her about my experiences in Paris.

regular servicing for a limited period after a delivery and having a service-person on call at 24 hours’ notice to fix breakdowns. Minor repairs or adjustments are carried out by their own technicians. Call a service engineer if a major repair or modification is required. valid complaints receive more sympaGoods are shipped by air. 10. If the goods are damaged. the goods could not be ded willingly and without argument. damage and errors are often noticed when the container is unpac. Once the payment is made for the goods or the service. claims for loss or because it was faulty and dedamage are made.88 | Corporate English to make a good impression and get to handle and suppliers have special ways of dealing with them. further orders from you. 8. the customers may be in a weak position because they can’t refuse the goods. 5. A buyer usually has a contract with a supplier. The goods were damaged in the delivery note is signed to confirm transit. Some customers are difficult house. rail or road. lost or interfered 1. it is examined and 2. ever. thetic attention. 6. They have sent the consignment by air. When a consignmanded a refund. 9. . ment is received.4. Goods are always insured in transit through an insurance Expressions : company or insurance brokers. They rejected the merchandise with in transit. his service contract was not renewed and is now void. so we Refusal to provide good service paid a storage charge while they affects the company’s sales in the were held in a bonded warefuture. Due to unforeseen circumsNormally after-sales service is provitances. The clients have been compensated by the suppliers. rance claim to recover the cost ? There may be problems due to mistakes made by the suppliers. that the goods have been received and that they are undamaged. cleared through customs. Why don’t you make an insuked and rescheduled. How. a refund or a credit note.3. now. Dissatisfied customers may be offered a replacement. It often includes installation of equipment by qualified personnel. 7. They offer a rebate in case of any damage. The guarantee expired last year and. sea. unfortunately. However.

29. 35. 13. Inalsa and Kenstar are the most famous home appliance busito be inferior. The service contract covers all repairs to the equipment. install a computer. computers is more profitable than selling computers. 27. We’ve been negotiating with Hero Honda since September. 15. 16. Exporters often get useful advice from Chamber of Commerce. . More of Hindustan Lever’s prored. 12. They have rejected the goods because they consider the quality 32. Shekhar was presented with a gold watch when he retired. There is a lack of spare parts for such old machines. 23.Corporate English | 89 11. 25. LG has a reputation for the only a minor fault. 17. Tata is committed to satisfying its customers. The faulty items should either be repaired or replaced immedibe replaced than repaired. It is a known fact that servicing 28. Mr. Get to know about CAD (cash against documents) and d/p (documents against payment). We intend to claim for the addiabroad. 26. There are certain trade restrictions such as governmental boycotts and quotas. Has any problem arisen so far Liberty product at any time and since you bought the machine ? receive a replacement or a refund without question. Customers can return any 21. it’s 31. 33. nesses in India. 22. It’s not a serious problem. tional expenses we have incur34. Hewlett Packard replace any merchandise that is faulty. Regardless of the cost. ducts are made by others than 20. 38. quality of its products. The service department is responsible for maintaining the machine. shortage of qualified staff. The engineer is on call 24 hours a day if there is an emergency. As explained in the catalogue. guarantee. There may be delay due to 36. the machine carries a one year 37. If cheaper electronic products go wrong they are more likely to 30. 24. TVS don’t sell all their products 19. ately. 14. You need a qualified engineer to by Lever. They compensated for my loss. they are interested in buying a sophisticated machine. 18.

47. Ask them to wait at the airport until the Chairman arrives. send them a threatening letter. If you realized how angry her boss gets. we’ll new TV advertisements. merged with immediately. If the flight is delayed. Due to lack of technical informabag. carried out all repairs free of 44. we’ll have have checked all her insurance lunch before the meeting. Max have. tion about the new processes 55. 48.90 | Corporate English 39. If they refuse to pay up. 41. We know well they will not supply the goods unless they 51. If the machine breaks down the plan got delayed by a few (goes wrong). Her guarantee was valid. 60. she would 49. 61. policies. She objected to having to pay a charge. 46. Vohra had foreseen the extent of the damage. you would know how nervous she feels. 50. sure on us to agree to their demands. We expect to make a large profit on that deal. Please notify us of any change to the shipping date. They have been putting presend. If they had made a lower bid. your service engineer immedia43. mers are completely satisfied 56. If Mrs. We’re looking forward to making 59. Shall we order large quantities from the suppliers this month ? 58. A good proportion of our custotely. forwarders. of late. I would give myself a rise. An order has been placed for a new software package with one 54. save up enough money. . handling charge to the freight 57. You’d better take an over-night 42. 52. we would have accepted it 45. we’ll call/contact weeks. of our suppliers. If I had known that work was going to take so long. I wouldn’t have started it before the week40. so they with our product. Dowell. 53. You may have to stay the night. If I was/were in charge. I’ll fly to Frankfurt if I manage to receive the payment in advance.

1. Check regularly for new mail. Write and let us know how you’re 17. Kareena e-mailed me yesterday. Chandran ? 14. try contacting a hardware expert. All their products are available by mail order. was holidaying in Goa. If the problem continues. 15. We’ll be mailing the brochures next week. When was the last time you heard from Ms. 6. I think I’d better get in touch with Rachna to get more inforletters last month and they mation about the deal. We’ll be happy to get in touch with you as soon as we finalize the details. graphs to us/Have you sent that film off to be processed ? 3. 9. Priya mailed her resume to over 20 companies. panies to ask if they could offer her sales job. We do our business by mail/ post. didn’t get either of them. For further information write to Prakash Chandra at the AIR 18. 21. I think your photos are in the mail. They posted Mukul the cheque last Tuesday. but none of them wrote back. We are sending you a cheque for Rs. 13. 29. I haven’t had time to write.Corporate English | 91 Mail. Melbourne. 27. Phone. He wrote her several letters. Meenaxi contacted several com8. I sent them two 26. 10. Did you send off your application form ? 20. Cell Phone. Complete all the details. Australia. 2.but she never wrote back. 11. 22.2 lakh. 19. E-mail & Fax Communication by Mail/Post: 16. Preeti sent a card to me while I 23. Her letter had been mailed from getting on. then send back the form. 7. 24. Do you keep in touch any of the exporters from Hongkong ? 12. . 25. We haven’t heard from you about the last consignment we passport by mail ? shipped. Why don’t you apply for a new 28. Could you mail those photoHelp-desk. 4. There must be some problem with the mail. Is there a letter from them in the mail ? 5. I met Kashi in Lucknow and we have stayed in touch ever since. Sorry.

she forgot to tional code. Answering machine / Answer-phone : a machine that answers your phone when you are out and lets people record messages so that you can listen to them later Rohan wasn’t in. If you want to talk to a particular person.92 | Corporate English number you require. That enhances the quality of your voice and you sound more natural and interested. Speak slowly and clearly. Always make sure you know the name of the person you’re talking to. you can make a person-toperson personal call. so it’s a good idea to repeat any information (especially numbers and names) back to the other person to make sure you’ve got it right. helpful and alert when answering the phone. Then start the call again. . so I left message When you have to make an international call. A good telephone manner not only makes an impression in business. identify yourself by giving your name and your position in the company you work in. quantities. dates and so on. Try to use their name during the call and make sure they know your name too. first dial the interna. 30. You may be misunderstood when talking on the phone. Keep smiling when you’re speaking. If you don’t want to be interrupted. When making a call. When you have to give important information. Note down all the important information you’re given by the other person. Sound interested. If it’s a bad line. You may have to make and receive calls to or from regular customers and prospective customers. Also make sure you’re talking to the right person. then the area code and finally the switch the answerphone on. If you want the 31. Take care not to use technical terms or abbreviations because the other person may not understand them as well as you do. but it also helps to make money. Be brief and to the point. say that you’ll call back (make the call again) immediately. then the country code. Don’t waste time. say right away what you are calling about. names.ask them to spell it out to you. you can leave the phone off the hook. give these slowly and carefully. There isn’t much mail / post other person to pay for the call you can make a collect call/ transferred today. What’s you address/post code ? On the Phone : Whenever you make a call. Don’t interrupt the other person even if you think you know what he or she is going to say. like figures. Have a friendly voice. If necessary . Don’t phone during lunch time. charge call. When Mini went out. 1.on his answering machine.

Answer the phone : to pick up the receiver because the phone is ringing Has anyone answered the phone? Someone must always be there to answer the phone. 2. Anu tried to ring Santwana but it was engaged. Call/Phone call : when someone phones someone else She told me there were a few calls for me when I was out. Message : a piece of information Have they left any message for us? Have you received any call from Mitsubishi ? I’m afraid he’s not in right now. Even if Anupam is too busy. Give me a call when you reach Paris. he 5. sleep. I don’t think Anita has left any message. 6. somean hour later. Hang up : to finish a phone conversation by putting the receiver down “I’ll call you again (on) Monday morning. 3.I need to make a quick call. ched the answerphone off. Every time I call the office. call Every time I called them. 9. it’s just hang up. Call back/Phone back : t o phone someone who has phoned you earlier. 10. so that people cannot phone you Sometimes Shanti leaves the She called me when I was in my phone off the hook when she goes to office. 4. Leave the phone off the hook: to not put the receiver on the phone. Can I use your phone . Call : to phone someone 8. and hung up. especially when you were out Can I take a message ? Check whether there is any message for us. 7. Voice mail : an electronic system on your phone that lets you leave messages for people who phone . Busy/Engaged : If someone uses rude language.Corporate English | 93 Call back if you have any diffiAs he entered his cabin he switculty. Give me a call at the weekend. never leaves the phone off the hook.” Rekha said. Seema called when you were out. I said you’d phone her back. busy. one hung up on me. I’ll call you next week. If no-one answers the phone.

8. If was no reply. 5. Conference call : phone call with three or more people They set up a conference call so they can all discuss that issue together over the phone. The phone rang and the man at the counter answered it. She got disconnected by mistake when Jawed put her on hold. 13. If there is a phone tag. Shall I transfer the call to your As they had left the message in extension ? my voice mail. As we were running short of time we set up a conference call to discuss the problem. 9. 12.94 | Corporate English you when you are not available and Mr. 6. They’re not on the phone at the regional office. 14. Phone Tag : calling back and without having to call them back. phone 01292225828. 4. He got disconnected by mistake when I put him on hold. They like to do business by phone/ over the phone. Telephonic Expressions : 1. get on email. 7. Manoj phoned to invite me out for dinner. I’m expecting a conference call with Mr. Ahmed. Extension : number assigned to individual phones Due to phone tag we decided to meet in person. 12. I got the information 15. Put on hold : to make a caller wait I need to put you on hold while I get the other line that is ringing. She was just phoning up for a chat. you know the extension of Mr. Chopra. . In business you never leave the phone off the hook. you have a call on line lets them leave messages for you one. Disconnect : to lose a connec-tion She was on her cellular phone when she called and we got disconnected when her phone battery died. dial those numbers now. Someone phone for an ambulance. forth. I have to make a phone call. 10. For reservations. Don’t forget to phone Meerut. 11. 2. 3. Jain. 11. being unable to reach the Our new phone and voice mail person you are calling help us get more done at our office. He’s been on the phone to Godrej to make some enquiry. Geeta phoned home but there This is Personality Dynamics. Chatterjee and Ms.

I’ll give up. Miss. . There was a call for you when 26. call me on my mobile 22. 37. What’s her phone number? the directory. 27. We speak by phone thrice a over ?) week. I tried to call her this morning ber. 24. He ’s on the phone now.Corporate English | 95 13. If you need to contact me 21. Give me a call when you arrive. 38. 40. 14. Meena phoned to tell me all her phone. I’ll me ? just find out for you. but it was busy. 17. Bendre? 16. 41. Are you through ? (Is the call 19. I’ll give her a call 29. Please get me through to Ms. 15. I’ll give you a call/ring tonight. 30. Could you hold the line for a 20. Phone home. in before six. please ? calls this morning. Listeners have been invited to phone in with their comments. Hello? Are you still there? I think we were cut off for a moment. so I left a 23. hasn’t called me back. just put the system again. Good morning. Abhinay wasn’t in. but it wasn’t switched on. Two people have phoned in sick this morning. I left a message on Vijay’s answering machine yesterday and 39. I need to phone the information 32. I turn my cell phone off when I you were out. Someone answer the phone ! 25. shall I put you through to his secretary ? 31. If someone is rude. I’m sorry I got the wrong num43. LG Electronics. mobile phone. Just hold on for a moment. news. go to sleep. 36. message on his answering machine. don’t forget to his voice mail at work but he switch the answerphone on. 34. urgently. Were there any phone calls for 33. 42. When you go out. I’m afraid Mr Bachchan is with a client. 35. Archana had three phone moment. If he plays the electronic music 18. I need to look up her number in now. I’ll call you in the evening. phone down. Then I tried her 28.

Arya saying that he was resigning. Tell him to send the data by fax. Do you have our fax number ? . I got the 4. she hangs up on you. 5. 2.96 | Corporate English 44. Do you know their e-mail number? 3. 4. 3. Send me a fax so I know how to reach there. Every time you try to call her. When I returned from Imphal there were 20 messages on my email. Send the message by e-mail. Mithilesh sent a fax to Mr. place that it has been sent to. Fax those files to our Pune office. I think I’ll turn my cell phone off in case that’s Malay trying to call down a telephone line using a fax machine and is then printed at the me. Fax Expressions : E-mail Expressions : 1. wrong number. picture etc. Hi Sheetal ! Oh sorry. 2. Send him an e-mail to attend the meeting. that is sent electronically 45. 1. Fax (Far Away Xerox) : A letter. 46.

Corporate English | 97 Personality Dynamics .

98 | Corporate English .

Keep in Good Health Be physically fit and energetic enough to act upon your plan with vim and enthusiasm. Personality dynamics refers to the continuous process of growing and discovering one’s abilities and realizing one’s potential. and get ahead despite all odds blocking your way. Physical energy keeps you going despite serious difficulties. Development of personality depends on the will and attitude of the person. It is the sum total of internal and external qualities of a person consisting of physical and mental traits. You may think of developing all life.Corporate English | 99 Personality Dynamics Personality is a dynamic force that determines one’s success or failure in life. It is your attitude that determines your growth over time. Good mental health is also important to excite your brain to go for newer ventures and scale . Development is a continuous process. You can transform yourself into a dynamic person if you are willing to modify your attitude towards life.

boldness and zest Be clear and concrete about it. Your confidence. stand the fools and glorious heights. power and energy. reading good literature. Don’t idle out your life cursarises. Do your best to grow in your field. Share your joys and sorrows with only those people who are intimate with you. Think convictions. Like even transformed their shortcomings a machine that moves and generates into their assets. and you to them. Be flexible Others to a point but stay firm in your Examine your personality. and assess how far they may prove useful to gear. you. You may join a gym. Cherish a dream. and time your movement with full dynamism and vigour. staying alive and alert to changes taking place all over the world. Learn the art of handling people and getting along with them. Be positive about learning newer things and adopting innovative methods to improve the quality of your life. before you choose to do something. Make multiplies manifold and you feel a a list of your capabilities and draw. Do some physical work daily. Study your strengths Movement is life. That keeps you active and energetic all day and you get a good sleep. Your close friends and dear ones offer you support when they see you passing through difficult times. Get to know their nature. backs. get yourself in top Study and assess the people you get in touch with.‘new you’ emerging within you. Do it honestly. This positive mindset will enthuse you to aim higher and strive to scale peaks of power and glory. Always be willing to cooperate and share. Keep going about and utilize them whenever the need things. It energizes you and of your strengths and shortcomings makes you feel stronger from within. Make overcome them. Forget the concept of day and night. . Do some physical exercise regularly. Study Yourself and Let not hypocrisy show in your relationship with people. Creative people have a plan to translate it into reality. Mental health can be gained by keeping the company of the intelligent and good people. Examine your association with them. It is quite human to feel an urge to share one’s feelings with someone.100 | Corporate English Agree to disagree with the people around you. Think seriously over your ing situations and making one excuse shortcomings and plan ways to or the other. Talk with the intelligent. An honest assessment helps you find ways to Be Dynamically Charged overcome your shortcomings that hold you back.

Many companies conduct training program- Follow the latest trend To keep growing and exploring new avenues. mes on personal grooming. Be open to new ideas and creative methods of going about your work. Look sharp and necessary. In the process you develop the habit of having enthusiasm and energy for your work. Watch Discovery. you feel better. strictly stick to it. Relax and have coffee or softy to feel easy and comfortable. Read with an open mind. Choose apparel that fits you well and makes you feel comfortable. If you are dressed well. Make news! very positive impact around. interest when talking with people or Make modifications in your plans if sitting at your desk. Your appearance registers an impact on your colleagues and the people around. or brainstorm yet newer eager to help or offer service. get to know something of everything and everything of something. There is no need to don the most glamorous dress that invites complements and raising of eyebrows. In addition. True. it is what you deliver that counts finally no matter what you are wearing. you must look smart and impressive in what you choose to wear. you don’t impress. Women should resist the temptation to appear gorgeous. Read newspapers and magazines. It is a highly achieve them.V. Get your hair cut at regular intervals and shave daily. keep tuning yourself with time. National Geographic and other such . Look smart Whether you wear an Arrow shirt or an Allen Solly trousers. and again set foot on your track with multiplied zeal and energy. Rather. But corporate culture demands having a good dress sense and wearing appropriate apparel at the workplace. Jaundiced mind blocks thinking and insight and confines your thinking within geographical boundaries. Dress well. if you don’t deliver something worthy and meaningful. But of course. Read thought-provoking articles. read some intellectually enlightening literature. Consider the merit of the work rather than the boundaries that separate mankind. Be a live volcano that positive body language that makes a shakes and makes news. Have a plans and think over means to glow on your face. Especially when you are working in corporate sector. Watch T. Allow yourself some rest. If your company has a dress-code.Corporate English | 101 keep going despite serious difficulties. think without any local or national bias. wear something that makes you look smart and fresh. Show enthusiasm and No movement is akin to death.

industrialization. Dust off negative suggestions. Decide what you can do yourself and what you want others to do for you. Remember. you to move with great force.102 | Corporate English channels to get to know a lot more about the adventures of mankind over the ages. Feel full of confidence and power. Keep brainstorming solutions to the problems that emerge while you are on your way. stay firm. Study the present global scenario and the role being played by the industrially rich and powerful nations. Get to know the history of the modern world. Write Well Speaking is an art which. Handle the people tactfully. Time. the growing influence of a few powerful nations. enables you to leave an impression wherever you sit and discuss topics. Take time to take decision. Have a good vocabulary to understand the message if you come across some uncommon or difficult words. if handled with tact. Examine your surroundings closely and weigh your potential with all honesty before you embark upon any new venture. If two words communicate the message. use easy and common words. art and culture. Le Monde. If possible read internationally popular newspapers and magazines such as Guardian. Your command over the language shows from your fluency. Read about political developments. Once you have decided. It is impractical to use uncommon and big words just to show one’s ‘knowledge’ and ‘showing apart’ or appearing ‘unique’. Let not others dampen your spirit. Use some Have a Strong Will-Power Will-power is the most powerful mental battery which generates immense energy within you and propels . etc. Take decisions only after you have examined the role of most of the vital factors that may influence your plan. the language of the corporate world is very businesslike. Modify your plans and begin to think more in terms of results. can take you far ahead in life. The Observer. Remember. Speak Well. To communicate effectively. don’t go in for more. You begin to sense the pulse of international affairs. The information you imbibe by doing so.Which you had probably never earlier thought of. Don’t be put off my frustrating and discouraging comments. Doing all this will bring about a miraculous change in you. You will begin to feel more ambitious from within. the role of international organizations like the United Nations and the emergence of new personali-ties and their mark on the interna-tional scene. Turn upbeat about life and explore newer avenues. people skills are vital to the success of your plan.

Study the problem in reality and behave accordingly. Let not criticism bother you.tual and straight forward in your nesses. tact shows the way. Keep your voice calm. It’s all part of the job. concise and convincing the things. Be ever ready to modify and try again. People differ in their behaviour. Achievers are hard workers. Forget the definition of day and night. Observe people. porate personnel. It’s what you do while you stay there that counts. Be direct and formal in whatever you Keep up-to-date. People skill comes with experience. anywhere. They add colour to your language and people around love sitting with you and enjoying your company. no two persons dealings. manner. After you have made a plan. Think of unconventional solutions if the conventional ones don’t work. Be decisive. Brainstorm creative solutions. Develop a clear methodoneed to be dealt with in the same logy in your work. Accept it sportingly and feel happy doing so. Work upon your plan wholeheartedly. Handle them with care. look smart. cool and sweet when you’re presenting your ideas. Explore new opportunities. That is the essence of corWhen knowledge fails to help. out to get the job daily. Be write. deliver quality. Put forth your points in an intelligently that you could manage intelligent. Work differently if the idea is convincing enough. Think your job. In ten days you see the done. Remember. Identify the demand of the situation. Be positive to other people’s ideas. Don’t sulk if your ideas are not accepted. Sometimes you may have to continue sitting for hours. puncStudy their strengths and weak. Dress well. popular phrasal verbs and idiomatic expressions. Show willingness smartly and wonder. Work Hard Be Creative Feel free to try the unusual. People are fragile. New ideas may strike you anytime. Effectiveness is never a function of how late you stay in the office. Reactions to the two identical situations are sometimes radically different. Work out in those Apply Tact Present Yourself Well . Learn the techniques of writing. practice writing a page and a dynamic one. act upon it day in and day out towards your set objective. an upbeat hand-writing. If you have problem with your a thorough professional.Corporate English | 103 manner.

there is appropriate time. Look forward. Take problems head on with firm determination and excitement. Have a positive Aggressive attitude towards learning newer things and sharpening your skills. Think Determine to excel in your field. Risks may be taken but not before you have thought hard enough and Be Ambitious measured the possible fallout. Check your vital to the accomplishment of your over-excitement. It may take away some of the Have faith. before excellence in your performance. It’s no use regretting the past. Don’t let means as that only undermines your negative suggestions of a few people dignity. At every step of life. Don’t talk too much. Handle people graph. Be firm shine you have generated. . Avoid making comstruggle and battle. Put forth your points areas that require your immediate attention.and things tactfully and keep moving ugh accepting challenges. Never think of kicking situation. Assert yourself. Discover your potential thro. Life has a lot to offer. Go confiyour opponents through crooked dently about your plan. clearly and confidently. the important discoveries you continue to make about your personality Be Assertive. plan your own ways something. of the problem from different angles Rather than sticking to the defined and calculate well before you do work schedule.104 | Corporate English heat of competition tends to burn you out. and with time the heat goes off. Note down things that to develop your skills and deliver you plan to do the next day. Stay committed to your venture no matter how difficult it may seem at times. Study personality. If you deliver excellence. but Not for future action. but it is your unflinching faith in yourself that keeps you going. Aggressive behaviour comes from Study the span of your career and fear lurking somewhere within one’s requirements for promotion. on action. Assertion is positive your career prospects if you think of action. Note down with zing. Make statements at task. Let going to bed the previous night. Concentrate you’ll automatically get past them. Keep challenges take out your potential applying the ideas you might have and shine you through your career got from some book. Sometimes the ments to go safe. Don’t Have faith in your abilities. put you off your track. Assert the reality of the job-hopping. It is over-commit yourself.

You begin to feel relaxed and comfortable. Accept constructive criticism. Don’t worry unnecessarily as that may cause health problems. they never excuse you. People overyour task becomes easy. if you feel things going wrong. Accept reverses calmly. State the facts of the situaWin the Trust of the tion if you feel the need to inform. Think like a winner who seeks solutions.Corporate English | 105 Learn to cope with stress Work-stress and serious problems cause tension. People skills is referred to as human resource management. Always be keen on delivering what you promise. Dance to the beat of some musical number. state the facts. Drive out to enjoy the cool breeze sweeping across. Check the temptation to appear glamorous. Human re. Be the real you with your strengths and shortcomings. People accept human weaknesses but they never pardon fantasy around persons. Don’t play politics and tricks. Be straight and direct in your dealings. Learn to take life one day at a time. bounce back.look your mistakes if you admit them source is the most important re. order your favourite dish. . People Accept the responsibility and blame If you get on well with others. Go to a club or enjoy a movie with your friends or family members. if you make a mistake. Think about what you need to do and then do it fast. walk out and have time with your friends over coffee and music. Never try to shade the truth from the people no matter how bad sometimes it may feel. source that needs careful and tactful handling. If tension runs too high at times. At times. People understand the difficulties and support you but if they are cheated with rosy dreams. Learn to stay calm when you have to face criticism. Be practical and tactful while solving problems.openly. If you can’t. Be the Real You Project your real image. Go to a restaurant. Losers look for problems only. Tell the truth. People begin to trust you and offer helping hand too.

It recharges the human body and mind and gives you an opportunity to understand. It is the Work is a meaningful activity you mirror in which you can see your pursue seriously. Work is an essential part of man’s life. Human body generates a certain amount of energy. express and develop yourself. Therefore. Work is the most important form of such behaviour. Work connects you to your community. everyone wants to work and serve the community. water and air into inputs of behaviour. . for which work is the main outlet. If you don’t have anything to do.106 | Corporate English The Philosophy of Work organic system which converts inputs of food. Your body is an real self very clearly. Generally people like their work. physical as well as mental. It gives him status and binds him to society. When they do not like it. the fault lies in the psychological and social conditions of the job rather than in the worker. you’ll get isolated. Work can be a pleasure. It can be an energizing activity.

you throw yourself into it with great enthusiasm. Thirdly. howsoever motivation succeed in business. with a sense These men have irrepressible urge to of commitment and thoroughness. First he has to procure the goods and services needed for the existence of his family. They have a passion to you’re richly rewarded with truly achieve excellence. must be prepared to pay for it in McClelland’s research has shown terms of intensive work. The sense of achievement which accompanies it is most If you want to enjoy leisure. Even if you do the routine work imaginatively and systematically you add form and beauty to it. . In the stand yourself better through your work. satisfying leisure. You underYou can make your work as interesting as play. When work becomes play. If you do that only men with high achievement your day-to-day work.Corporate English | 107 Man works for at least three reasons. You sleep well Work disciplines you. you stimulating. Only when you enjoy your work. aptitudes and skills. routine and mechanical. process you also sometimes discover your certain abilities and aptitudes which you had never noticed previously. It is only through hard and sustained work that you realize your limitations and also discover your previously unsuspected attitudes. yourself through work. improve. You explore while the lazy are unable to get sleep. Secondly. You feel greatly satisfied having done it so systematically. it is through his work that he can develop himself as a human being intellectually and emotionally. you are truly happy. energy and dedication. he develops friendly and cooperative relationships with others through his work.

act with firm determination and achieve your goal. examine your strengths and weaknesses and then frame your career plan. The need is to accept difficulties as challenges with full energy and enthusiasm. . Through your work you also discover your hidden qualities that you had never been sometimes aware of. Unless you have a dogged determination to achieve your goal. as it shakes you out of your slumber and tells you what to do and what not to do. you determine the quality of your life. Just nurturing dreamy thoughts about your ambition is not going to do the job. The need is to take time while choosing your goal. Difficulties that block your way expose and sharpen you to the facts. Suggestions from technical experts enlighten you about the facts related to the job. come what may. Experience is vital to growth. you don’t make much headway.108 | Corporate English Accept Challenges Through your actions. weigh all the pros and cons.

You feel yourself full of energy and enthusiasm. Brainstorm solutions. Infuse enthusiasm and energy into whatever you plan to do and achieve your goal no matter how difficult it is. If you want to be successful. Explore new avenues and add new dimensions to your life. You come across different realities of life that you had never thought of. Be internally driven and . Determine to act upon your plan. plan to sketch your future with your own hands. Serious difficulties enlighten you about certain limitations that lie ahead. Survival requires struggle. Failure only goes on to indicate the half-heartedness behind the effort. There are countless examples of people who did not get much of school or college education.Corporate English | 109 Life is not a bed of roses though we try to make it so. Having a firm belief in Textbook knowledge excites your action is vital to your accomplishmental faculty to a certain extent and ments. bread and butter. he has the glow of happiness and satisfaction running over his face. Let not problems block your progress. you begin to feel sure of achieving your goal within a well planned time frame. Accept difficulties as challenges that take the best out of you. new and sometimes amazingly enlightening. You get real ‘knowledge’ outside your class-room. To show extraordinary. Be ever ready and eager to refine your intellectual build-up. They achieve little. Think dynamically and remain enables you to compete for your upbeat. Get in touch with the intelligent and the wise. When the evening sets in. The sweat and rigour keep him enthused. any plan. Plan methodically and keep solving them. Problems sharpen your sensibilities and enrich your experience. Socialize. When you plan things methodically. Struggle matures you to the facts of life. Look at life from different angles. What you come across in real life is often very different. That gives depth to your thinking and matures you. He gets happiness from action. you must erect a cult of life. Without action. While you are on your way you begin to discover your capabilities and shortcomings. A farmer wakes up at the break of the dawn and goes to his field. no matter how well it has been thought of. He works all day applying his manual and mental energy. Gear yourself to grow intelligently and intellectually. People who don’t want to face problems don’t get far ahead in life. doesn’t make any sense. You learn to grow even in the face of the most difficult situations. still they struggled and attained name and fame. Let it show in your behaviour. Slowly and gradually you begin to feel an immense power within you.

you develop an immense power within you that propels you to touch the peaks of power and glory. Avoid nurturing any sense of guilt as that will only weaken and deaden your zeal for life. To a business tycoon life means edging past others and having a major share in the market. closely examine the situation you are in. Have faith in yourself as it is the dynamic power Know what you want to that breaks the chain of routine and do mundane and gives a new. You develop seriousness about your aim and plan your actions very systematically. Realize your short-comings and act immediately to transform them into your assets. To a mother life means giving love and care to children and having a happy family life. While planning your future. less of obstacles. what you are good at doing and then It is vital to your accomplishments in do it. enrich your mental faculty and merit and drawbacks. List those cherish. weigh the different options realistically. Get to know awaken your sense of creativeness. Stay original despite temptations. how to plan and execute better.110 | Corporate English heated towards your goal. learn to enjoy intelligently each day and the hour in the here and now. Be sincere in your effort no matter where the world goes and work wholeheartedly towards your goal. Analyze your strengths and weaknesses and make a list of those areas when improvement is required. Analytically Have a vision of the good you assess your potential. Learn from the accomplishments of the great. Study yourself. fine turn to ordinary. It may be knowing in detail your experiences teach you what to about marketing techniques or getting . If you learn to concentrate for longer periods. Individuals take life differently. Plan your success with your own talents and apply them to the conditions that come your way. Different people. Learn to concentrate. different ways of thinking ! do and what not to do. Be enthusiastic about it areas where improvement is required when seeking its fulfillment regard. Don’t fret and regret. Let faith invigorate your First you need to assess your will. To a martyr life is offering oneself for some noble cause. It’s a power that gives you confidence. keep your intellectual excitement and enquiry fully charged. To a leader life is an opportunity to excel and lead others. take immediate steps to overcome Life is a unique school in which them.and set out to realize your dream. Study your drawbacks and life. If you aim to have the best of life.

possible resources towards your aim. Have out what is really happening.Corporate English | 111 to know about any new book by Philip Kotler. Consider all your tasks and eliminate the irrelevant ones. Don’t climb on the bandwagon mindlessly. Sometimes you have to imagine solutions . Be clear and specific about what you want to do yourself and what you want others to do for you. It may be training of some kind. Do the most trends. Be direct and to the point. ingly. hard before you make any such decision. Solve the problem Have a rational and logical approach to the problem you have. Be ambitious to achieve something that will make a difference rather than something that is ’safe’ and ‘easy’. Don’t get tempted by suggestions such as ‘Go as the world goes’. Take a broad Stay focused. Frame a deadline. It is vital to stay active. Be flexible enough to adapt important thing first and then only to changing demands. Sometimes it is necessary to achieving the target.penetrate beneath the surface to find tations get you off your track. Closely examine the different possible aspects of your plan from various angles and then go about them in your own way. doing what you have done succeTo identify your priorities pick your ssfully before. Learn to take your own decision after you have got all the facts and suggestions from the experts of the field. But take care not to over-commit yourself as that will only lead to unnecessary tension down your body. Choose your own direction. Present your arguments in a logical sequence. Do the following Don’t follow the crowd. Set demanding targets. Think Communicate well Express yourself in a clear. or developing a particular skill or developing a more positive attitude and seriousness towards what you plan to do. and plan and act accordin the light of the past experiences. Let not temp. you are almost bound future as against the past. Think and analyze view but don’t ignore the significant the contribution you’ll be making by detail. pursue excellence in your work. But steely determination and use all take care to do it selectively. Get along with the changing Set your priorities right. If you keep on move on to the less important ones. Keep track of the changed plan to accomplish must be studied situations. Strive to offer something that will drastically change the things around. concise and persuasive manner. That way you get a better picture of your possible future achievement. What you to fail. However.

Set a standard that is grounded different angles. forget the skill. That makes you feel confident ‘rules’ and relax. Be creatively alive to the problem you have. Sometimes conventional solutions don’t work. They often come out with unconventional and creative solutions. Management students apply much of their brain to case studies. Think of what you can do and what you need to develop your analytical makes you tick. ment some new ideas too. Sometimes non-technical people too offer brilliant suggestions.112 | Corporate English Motivation is a very strong force that takes one to great heights. Be clear about your skills. As life is increasingly becoming more and more complex. Ask feel elated when you have accompyourself many times how well your lished something. Act upon any new ideas that you feel has grains of solution. Study the likely on the requirement of the task. If your Be in full control of your work. Show an interest in some innovative and creative ideas that you had never thought or heard of before. unique solutions are being brainstormed. Develop Think of ways to simplify your workand apply your analytical ability and load. That is the best way and you learn to take better deci. Keep your ears open to new ideas Listen to what others say.to manage yourself in the face of sions. Where appropriate. Stay motivated Take good decisions . in a very different or creative manner. decision will go in achieving the Manage yourself expected results. Take effects of your decision. Don’t be opinionated. To learn making good decisions. decision is going to affect a small Separate the essentials from the number of people you may experi. Study the an objective view of the situation and environment you are working in. Take a different approach if the situation demands.inessentials that litter your desk. Sometimes a very different line of thinking proves to be very productive. Look at the problem from goal. difficulties.

you manage your business well. you Think systematically about how to lose customers. Find out where there is scope for improving your use of time. study market and to get other people to help you. Manage Your Time . you lose credibility. use your time. If you manage your time set a deadline to achieve your aim.Corporate English | 113 Time Management make an assessment of the quality that needs to be delivered. If well. Set a It is time that sells in business. You can then take you lose your image and reputation. Analyze the tasks you have to carry out and the objectives you have set to achieve. time-frame for all your business Learn to manage your time well and operations. Study your business. study the mobility of your competitors. you lose business. nationally and internationally. steps to organize yourself better and Gear yourself to meet the demands of the situation and stay alert to changing trends locally. you lose time. Begin with your job.

Sometimes it may turn out to be a tough job as you have a number of potentially conflicting areas of responsibility. Decide what you should do yourself and what you can delegate safely to others. They include your colleagues. subordinates and outside contacts. Add the incomplete tasks to the ones you have planned to do the next day. Use your diary for long-range planning. Sort out your main priorities and then analyze in more detail how you spend your time. Relax with your family members and your near and dear ones. But often you have to work under a variety of conflicting pressures. You can’t do . Maintain a record of your activities in a diary. You may draw up or buy a simple weekly organizer form and record what you intend to do each day. You get a better picture of your movements. you can take help from other people too. When dealing with your boss Your time may get wasted with over-long meetings. Try to preserve one day to feel free from all your professional responsibilities. Keep ticking off your tasks as they get completed. It is better to try and minimize the need for working under exceptional pressure by a little attention to the organization of your week or day. Assess each of your projects and tasks and work out priorities. Organize yourself. organize your weekly activities in broad outline and plan each day in some detail. needless interruptions and nitpicking.114 | Corporate English Try to arrange your priorities into a sequence between your tasks and among your set objectives. Make a list of tasks to be done today. Creative. Tick the tasks to be ideally done today. Mark them B. Mark them A. If you work under pressure. At the beginning of each day. Leave blocks of time for dealing with correspondence and meeting people. dynamic and result-oriented people discover that they perform best if they have to meet almost impossible deadlines. When you are organizing yourself. you will discover that your mind concentrates wonderfully. learn to plan your work ahead. consult your diary to check on your plans and commitments. Spot your weaknesses. Refer to the previous day's organizer to find out what is outstanding. Sit down at the beginning of each week with your diary and plan how you are going to spend your time. This way you will be able you to identify time consuming activities and indicate where there are problems as well as their possible solutions. Mark the tasks to be done later with C. If you manage things quite successfully.

Do one thing at a time. 5 : When you don’t When dealing with have sufficient time to think When dealing with your subordinates Problem No. When dealing with your colleagues 3. 3 : When you get involved in too much detail outsiders Possible Solution : 1. It is a time 2. Avoid too many pleasan2. Get Possible solutions : them to agree to meet you later at a 1. Of course. Make a timetable and stick to to your subordinates about their job it. This Problem No. 1 : When your work piles up Possible Solutions : 1. Time-saving Techniques Problem No. interruptions when you are busy Problem No. 2. tries over the telephone. 4 : When you keep saves a lot of your valuable time. 2 : When you try to with your job. Delegate more. ment. apply tactful phrases such as ‘I think it’s clear now’ indicating that you have been quite serious about managing the things. postponing unpleasant tasks Delegate clearly as to how and when you want them to report back. If possible. Set priorities. Make realistic time estimates Indicate subtly that you don’t like add 20% to your first guess. understanding and respect. Learn to say ‘No’ to yourself as but not rude. Brief your contacts on what you expect from them and when meetings should be arranged.you’ll feel better afterwards. fixed time. Set priorities. Possible Solution : Think of the works you can safely 1. Be rational 3. Finish unpleasant tasks quickly well spent and increases mutual . Fix deadlines. it’s difficult but it’s worth trying. and outside interests. Reserve blocks of time–you may have part of a day or week for Refuse to meet people outside your organization without an appoint- .Corporate English | 115 anything about him but you can learn how to avoid doing the same to your subordinates. Problem No. Talk Possible Solutions : 1. delegate to your subordinates. well as other people. Don’t anger them by shutting them out when they have do too much at once something important to discuss.

Ignore individually typed Possible Solutions : acknowledgements. of your time is spent in conversation 2. Fix appointment and see that people stick to them. constant interruptions from people Mark them with captions ‘act calling into your office now’. 3. Go for summaries rather than the details. 8 : When too much 1. State firmly that you’ll call back dictate when convenient. Do it immediately. Only check for written reports and memos when you really need them. Decide well in advance what 3. Sort them into three folders. 1. Learn how to end meetings the day to deal with urgent quickly on a cordial note. Develop the habit of going through the written text rapidly.too much of incoming paper ruptions of any kind. beginning and end. Don’t do any paperProblem N0. 6. ‘act later’.116 | Corporate English thinking. Possible Solutions : Problem No. 2. Get the office staff intercept and where appropriate divert calls.10 : When you have too many letters/memos to write or 2.too much paper work to do self and the other person to Possible Solutions : the point. Problem No. 5. 3. .11 : When you have 2. Let not useless information 1. Problem No. 6 : When there are 1. divert. 9 : When there is work and don’t allow any inter. Practise writing a clear ‘Yes/ you want to achieve when you No/ Let’s talk’ on the memos meet someone. Present information and reports clearly and succinctly. 2. Concentrate on keeping your. 4. 7 : When there are constant telephone interruptions Possible Solutions : 1. Possible solutions : 2. Stay alert not to 1. Set aside half an hour or so in 3. Problem No. Make more use of telephone. Refuse to meet unwanted visitors. Reserve block times when you don’t want to be interrupted. and keep pleyou receive and return them to asantries to a minimum at the the sender. ‘information’. correspondence. bother you. Possible Solutions : Problem No.

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3. Leave some time at the end of the day for less urgent reading. 4. Aim to clear 90% of the paper on your desk every day. Problem No.12 : When some of your papers get lost or mislaid Possible Solutions : 1. Arrange papers on current projects in separate easily accessible folders. 2. Clear the papers in your tray daily. 3. Set up a filing and retrieval system which will enable you to get at papers easily. 4. Keep a day-book of correspondence to check and verify the content and date. 5. Keep your desk tidy and clear of unnecessary papers. Problem No.13 : If too much of your time is spent in meetings Possible Solutions : 1. Don’t arrange a meeting unless you have planned to propose and discuss something new. Saying the same

thing regularly is a waste of time. 2. Avoid the temptation of being on the committee if you feel your presence is not essential and someone else is more suitable for the job. 3. If you have arranged the meeting, set limits for its duration and keep to them. Encourage discussion but insist on making progress. Have a logical agenda and stick to it. 4. Don’t talk for the sake of talking. Don’t waste time scoring points or boosting your ego. Problem No.14 : When you have to spend too much time on travelling Possible Solutions : 1. Make use of telephone or post. 2. Send someone else. 3. Ask yourself before you plan to go anywhere, “Is my journey really necessary ? ” 4. Travelling by air, rail or car is faster and saves a lot of your time.

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Conversational Skills

Conversation is an affair of give and take, and a good conversationalist is a good listener too. Good conversation requires concentration, sensitivity and skill. If you talk about things of common interest, the other person begins to take interest in what you say.

seen the latest Shahrukh Khan release?’ 2. Don’t disclose too much about yourself. Maintain a balance. Too much disclosure can make the other person uncomfortable. 3. Steer clear of controversial topics, such as religion or politics. 4. Observe your partner’s details like clothing, grooming, skin colour, apparent age, and accent. They will help you to place the other person, and might throw up topics for small talk.

Vital tips that will make you an interesting conversationalist :
1. Talk about things of everyday life to begin with. For example: ‘The food looks magnificent’ or ‘The traffic was terrible’ or ‘Have you

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5. To equip yourself with topics, 13. Don’t criticize. If criticism becomes necessary, balance your read the papers, follow sport; criticism with praise. watch informative television programmes; go to concerts; keep 14. Pay compliments. That encouran eye on fashion and social ages healthy conversation but change; look for amazing little don’t pay a compliment unless stories as you go through each you mean it. day. Remember that curiosity is 15. Don’t be coldly-and infuriatingly the best attribute you can have if -logical. Better to say nothing you want to be good at conand help your friend to clear up. versation. 16. Maintain pace and pause in your 6. Remember that in conversation conversation. Choose the right even the sincerest of people words when you halt briefly to rarely say precisely what they correct yourself or rephrase a mean. point. Don’t be afraid of wellspaced pauses. 7. You may join the conversation with a smile and asking some- 17. Admit your shortcomings politely. People begin to accept and thing like: ‘Do you mind if I join trust you. you?’ 8. Take care that you don’t talk too 18. Listen attentively with all concentration. Use body language much. That puts the other perlike nodding to suggest that. son off. 9. If someone interrupts, ask him or her to let you finish what you were speaking. 19. Do remember that the other person has a right to an opinion. Agree to disagree.

10. Don’t go into too much detail of 20. Don’t worry if you cannot find the right word in conversation. anything. Tell your listeners what you are 11. Don’t try to be funny the whole trying to express, and they will time. This may exhaust others. usually help you Everyone forgets Avoid this trap. Most humour words from time to time, and arises spontaneously, and is a other people enjoy supplying shared pleasure in conversation. them. 12. Don’t imitate other person’s 21. Try to improve your vocabulary. accent. The other person may This will help you to be more feel patronized or mocked. Stick adaptable in conversation and to your own accent. able to talk to a wider range of

Statements like : ‘It’s been interesting talking to you’ or make an excuse . . telling the other person how much you enjoyed his or her company. If you want to end a conversation. do so quickly and decisively.to go to some food or to bathroom or you can indicate that you wish the conversation to end by standing up.120 | Corporate English people. or the quality newspapers. Read more-novels. books on history and current affairs. 22.

Corporate English | 121 Public Speaking If you want to influence people in your private. Most speakers don’t impress must prepare well. ideally two weeks to prepare yourself well. what you deliver and how you deliver are equally important. yourself plenty of time. you need to prepare and present very well. Rehearse your speech aloud Some people become so nervous considering the use of your body and at the thought of speaking in public voice. learn the art of speaking effectively. Prepare the content of your that they put off thinking about it. If you want to be successful public speaker. Remember. If you rehearse well you do not belong to them but others. If speech early to have plenty of time to you want to speak in public. you rehearse and refine your speech. begin to feel more confident. Choose and organize appropriate material to rehearse because the ideas and the language adequately. business and public life. Give They do not meditate upon the .

Make sure that you know exactly what the organizers of an event expect of you. Get to know your audience. After you feel you have collected enough material to be delivered in the allotted time. Famous speakers like Gandhi. . Should a new idea occur. Ask the organizers about the size of the audience and the room layout. you don’t have to elaborate. you will have to spell out the background in more detail. suggest that you take the last ten minutes for questions. The need is to contemplate upon what you have collected and then prepare the matter to be delivered. If you are asked to continue further. beforehand accordingly. arrange them in order. they may well be relieved if you keep your speech brief and to the point. supply a brief account of your career and achievements. Kennedy. Anticipate While preparing. Continue doing this for a week or so. personal ambitions and the aspirations of their people. You need to plan ment your own experiences. start thinking about it. and Lincoln did not visit big libraries to cull their speeches from. Once you are given a subject to speak on. note it down in your pocket pad. Remember to check the authenticity of the information Some members of the audience you have gathered. experience. put yourself in their most likely objections. Tell your audience how long you intend to speak and whether or not you will be taking questions afterwards. and explain your arguments step by step. What they spoke was born out of their contemplation. You can easily draw upon the rich storehouse of your experiences. When your audience knows a great deal about a subject. They speak but fail to impress. take things in your own hands. and be sure you deal with these in your the position of a member of your audience. Think of questions he might speech. If you have been given vague information about timing. If necessary. Get to know well in advance exactly when you are speaking and how long. If people have gathered for a couple of hours before you deliver your speech. You may take the are sure to have views strongly oppoideas of other writers only to supplesed to your own. Ask the organizers about them: their age. If they know little. gender and occupations. You may even ask them to arrange some equipments to facilitate better delivery of your speech and engagement of the audience. do so. Whenever you get an opportunity to talk to anyone about it. Churchill. Different groups expect different things from you.122 | Corporate English matter they collect.

Adopt a posture which is of strong. the audience is more likely to be on your side. You may surprise your audience too. avoid criticizing.Corporate English | 123 ask you and then angle your researches accordingly. Avoid excessive gesticulation and look at your mirror image as the audience would see you. Stand with your feet trate some techniques. If possible. Unless your approach is personal. If you entertain and inform. Don’t get too bogged down in statistics and masses of information. First I tell them what I’m going to tell them. You may even ask for a show of hands—‘How many people have experience of working in night shift?’ This way you will get your audience Manners and Gestures physically involved as well. jokes and quotations to lighten the load of hard fact. Many effective and enjoyable speakers never use them. then I tell them what I’ve told them. Spice your speech with humour at intervals. Use simple words instead of high sounding and difficult expressions. then I tell them. Most people listen attentively for about 1015 minutes and then their attention wanders. Watch your facial expressions and improve upon them. and body. conversational and confidential. there is difference between the spoken and the written word. constructive criticism must always be backed by solid argument and evidence. Start practising delivery before the mirror. You may Stand naturally and upright. your speech will not have the desired impact. listening is passive-and as a result listeners have poorer concentration. While practising before the mirror examine the movement of your limbs. That keeps your ‘show’ going and keeps people glued to their seats. Try to dig out plenty of appropriate anecdotes. and a confident bearing. dignified. Do not smile unnecessarily or blink needlessly. Never tell jokes if you are not good at telling jokes. However. you keep the listeners’ attention. Make your audience feel that you are confiding in them a personal experience which is worthwhile and which will be helpful to them. Remember. serious. Everyone desires to be identified with a particular group in society. Your research will involve finding out plenty of facts and figures to help you prove your point. If you are your natural self. . While reading is active. Don’t even ask some members to demonsstand casually. Let the style of your speech be easy. An old maxim runs — Be careful with criticism and controversy. Rehearse before a full length mirror. Appeal to people’s financial and social aspirations or group pride.

Look at them. Keep your left foot a little ahead of the right foot and the heels about two inches away from each other. address the audience as ‘Ladies and Gentlemen’ or as the In a formal address allow your situation demands. address her "Madam Chair. that remains uppermost in their minds. If you keep your hands ned. Use hands slow. Try to make your conclusion memorable so that when the listeners leave. at your back or in front. A slight respectful bowing is enough.may ramble inconclusively. After you have assumed your position.speak the first few sentences in a venient to make gestures. Your eyes should reflect your sincerity of purpose. Be alert. If there is a noise. for the audience to clearly hear what Avoid fidgeting. You can use them off. You must learn the correct way of and then step back to sit down. otherwise you woman. Don’t put your hands you are going to say. etc. stay quiet till there is perfect in your pockets. you should rise and bow slightly. Don’t fret if people look at their turn against you. When you conclude. watches. Your eyes form an important link silence. If a and conclusion will be. Do not assume a vacant look. They will resent and it. deliberate and measured tone for gestures and emphasis only. This position is suitable as the weight is equally distributed on both feet and if you get tired you can move your right foot slightly outwards or your left foot slightly backwards. Speak with your eyes as well as your tongue. It is a At the beginning of your speech good idea to learn to memorize your address the chairman or president of opening and concluding lines. Any special dignitary sitting on easily and freely if you have to make the dais should be specially mentioany gestures. .decide in advance what your opening nation as "Mr. The bowing should not be low and formal. Don’t preach or pontificate to with your audience. it is incon. After these formalities are over. Never call out a hands to hang to the sides and do long list as that puts the audience nothing with them. Always the occasion by his official desig. Never introduce any new points in the conclusion. measure their reaction and adjust to your audience. bow slightly person" or "Madam President". addressing the particular body you are going to address. When the chairman or another office bearer introduces you to the audience.124 | Corporate English a foot apart. A completely erect posture is not desirable as it will make you look artificial and stiff. Chairman".

Don’t slavishly good taste. It is important that what you wear Don’t ever get tempted by the is appropriate.Corporate English | 125 Dress Sense & Grooming clothes and style are indicative of good business dressing. It also If your company has a dress code. Don’t buy ‘heavy duty’ clothes that are going to MEN . Ask yourself whether his dress goes well with his job. Observe the things and colours that impress you. of good quality and in latest fashion trends. Ask someone whose the investment you are going to make. Think of the quality you are going to have and how long the dress could be in your wardrobe. When you go shopping. shows your attitude towards yourself stick to it. neat in your appea-rance. Emulate important to be well groomed and upper management in tone of dress. consider Observe people who stand out in their apparel. It is begun to rule the market. Your dress sense reflects follow the fads that have of late the kind of person you are. and the kind of person you are.

washed. your skin tone and hair. comb. and well groomed. Buy quality rather than quantity. Take bath daily. Before you purchase. Replace it if necessary. Wear clean and pressed clothes. Dress decently. lint brush. If you feel ill. consider the fit. Don’t wear frayed watch-bands to work. Keep your hair well cut. Keep an emergency kit that has toothpaste and toothbrush. Use handkerchiefs. After a certain period the apparel begins to lose its colour. change both socks and shoes when you arrive. charm. a fresh shirt and a tie. and finished eating. consider the type of work and the style of the company you work for. razor. grease and excessive hair spray are not good business etiquette. Replace them.126 | Corporate English last a ‘life time’. beard clean and trimmed. Check that your briefcase is well polished and in good repair. you cross your legs. flashy jewellery. Don’t wear overly Clean your teeth after you have tight pants. cologne and after-shave. Outdated haircut and styles. Don’t get tempted by ‘sexy’ and ‘glamorous’ clothes. It is poor manners to share germs or to expect sympathy for any illness. nail file and clippers. and shoe buffer. Apart from fabric and style. Sew on loose buttons. Check for stains after each wearing. If you wear jogging shoes to work. your teeth in an office washroom. stay home. A few clothes only will be enough if they make you stand out and appear smart. Don’t discuss or describe operations or medical procedures while you are in office. Keep your shoes polished and in good repair. Avoid using small tissues. Socks and shoes absorb the perspiration of walking and can be very offensive for the rest of the day. Wear fresh and clean underwear. Wear executive length socks so Use only good quality and subtle that no hairy shank is exposed when perfume. mouthwash and a foot deodorant. If your company doesn’t allow any wash the bowl after and wipe it dry facial hair. keep moustache and with paper towels. Keep nails manicured and clean. and appeal and you begin to feel changing it for some fresh and new one. deodorant. . Use deodorant. Consider the style and colour and see whether they are right for your shape or size. If you have to clean watches.

It is a very poor etiquette to leave red impression on glasses and cups. deodorant. toothbrush and toothpaste. light brush. Always show neat and clean. Don’t wear low. bandana fabrics. tampons and shoe buffer. WOMEN Never put your handbag on a desk. It’s Dress decently. . boardroom table. Don’t wear false eyelashes. Wear well-made quality shoes with a low or medium heel. etc) to the case that incorporates a purse within office. extra pantyhose (neutral shade). Make constant wardrobe checks for frayed blouses and suits. hair spray. Be mindful that your underclothing is not visible. sandals. Wear fresh and moderate makeup. Keep your nails fairly short. Never wear lacy stockings or fancy pantyhose to work. Wear jewellery in moderation. Consider investing in a briefmaterials. False nails are meant for performers in entertainment rather than business. Avoid ankle straps. flam-boyant. nail polish and emery board. Wear pressed saris or suits—no wrin-kles or bulges.confusing for your associates and cut blouses or bursting buttons. its design. Keep an emergency kit that includes sewing necessities. or restaurant Never wear ‘western’ fabrics (jean table. tight they may label you as indecisive or cloth-ing or flashy jewellery.Corporate English | 127 Think twice before you decide to change the colour of your hair. Always blot lipstick after application. Don’t wear jangling or clanging bracelets. and ‘fussy’ shoes for business. Replace them when necessary. comb and mirror.

5. Sometimes what you don’t say is more important than what you say. stay calm despite odds and accept them gracefully. “Excuse me.” and walk away. Learn to listen. Remember. 2. drives cooperation and facilitates communication. If your office hours are nine-tofive. It shows class. . 9. 8. 3. Rather than getting excited and growling. Never criticize someone in front of others. 4. 7. Stay strictly punctual. it means work starts at nine. If you want to get out of a conversation. Never yell inside your office premises. Business etiquette is an inspiring force that gets the business going smoothly.128 | Corporate English Corporate Etiquette Corporate Etiquette : 1 1. Corporate Protocol powers relationship. 6. Use kind and encouraging words to people who have not performed up to the mark. simply say. Avoid the temptation to speak.

Don’t interrupt unnecessarily when someone is making his point. Grumbling and complaining all the time spoils your image. 2. Never eat your food while you are talking over the phone. Have a dynamically positive attitude towards everything you do. It helps you get ahead much faster. 7. 8. Return phone calls. . Two ears and one mouth justify the logic. There is no need to show your strength. People make an impression about you from your language also. 2. Be approachable.Corporate English | 129 10. Shake hand warmly. You learn and earn class this way. Respect everyone no matter how big or how small they are. clients. 4. Don’t keep hoping only for the good things to happen. Keep applying it. Braggarts don’t command respect. 4. Do what you can. That is what they call ‘Team Spirit ’. 7. where you 10. 9. Make them happen. 5. Drink moderately. Say “I’m sorry” to a senior citizen standing close to you and offer him your seat. 6. Don’t let the alcohol control you. Put a rose on the night stand for your overnight guest. Be accountable to your responsibilities. 4. 3. 3. You’re not paid for that. 8. Respect your guest. Stay active. What you deliver speaks volumes about you. gently and smartly. Don’t forget to respond to RSVP. Learn to enjoy working with your colleagues. If you know the rules of etiquette and good manners you can handle any situation with ease and confidence. 9. Corporate Etiquette : 2 1. 6. Make promises only if you are sure of fulfilling them. 5. Corporate Etiquette : 4 1. 10. Don’t gossip at your work place. Develop your conversational skills. with what you have. Be decent and honest in your dealings with your colleagues and are. Don’t undermine the importance of others. Sense of humour is a lubricant that eases situations and human relations. 3. Corporate Etiquette : 3 1. 5. 2. Use correct grammar when you are speaking. Listen to people.

7. It is not only the big things that count. See how future unfolds itself. Terms of endearment sound well in personal situations. use good words. (KISS) Keep it short and sweet. avoid tasteless jokes. 3. family tragedy and sex. Get out of the ITTYTWIT (I thought that you thought what I thought) trap. Build relationships to keep your business thriving. Tact = Interest+Sincerity+Caring. 9. religion. Avoid making assumptions. People differ. politics. 5. weather. IV. 4. 4. 9. I. If you do what you say.130 | Corporate English 6. small talks infuses colour and interest and gets the conversation going. Widen your scope. 6. etc. Speek good language. Let the world unfold to you on the internet. Be sensitive to the atmosphere of the moment rather than having your fingers crossed about your future plans. and say what you have done. II. Don’t use ‘Honey’ and ‘Dear’ in a professional environment. Corporate Etiquette : 6 1. To get the conversation going smoothly. 2. Learn to kiss if you have to communicate effectively. III. 3. 10. Offer a warm handshake both to greet and also when the job is . Use ‘Please’ and ‘Thank you’ when you want or get any favour. To be successful in business avoid using the pronoun ‘I’. you maintain integrity. movies. 2. personal finance. 7. Talk about sports. “Give the other fellow the sense of ease in your presence. It makes you feel arrogant. Remember. food and restaurants. Try to remember the names of people you deal with. You have your problem halfsolved if you have stated it well. nationally and internationally. hobbies. poor health. Communicate openly and directly. Speak as well as inform. Gordon Lindsay has also offered the magic formula. Learn to maintain integrity. Little things of day-to-day life matter a lot too. Corporate Etiquette : 5 1. 10. cultural events.” 8. Be positive about whatever you plan to do. Don’t do the wrong thing. 8. Foul language flushes your business down the toilet. Get to know the news of the daylocally. Learn to appreciate people.

Don’t use too much perfume or cologne. Basic white. and selfassured. after a meal and social event. such as “Sincerely”. 6. When writing a business letter. there is no gender bias in business. Let the handshake be firm. In corporate world men and women enjoy equal status. tap your fingers or pick your nose or teeth. flirt. once rapport has been established. 5. quick. one. grey or ivory paper are common paper. 4. Remember. 9. Use business cards to remind someone who you are and how to reach you. Leave it at home. When you have to introduce yourself to strangers . provided you keep doing until you get a record of successful experiences behind you. Just do it. be brief and too the point. Set your watch early to make sure you won’t be late. hand-write them at the end of a letter. When you have to introduce a group. You can conquer fear by doing the things you fear to do. 5. 10. Make your stationery a direct reflection of you and your company’s image. 7. 7. Write in short sentences and use a simple closing. Don’t wait for introductions. Present your business cards after a senior executive requests .Corporate English | 131 done. Business time has nothing to do with your mood. Learn to maintain solid eye contact with the other person. 8. 10. 8. Include them within your business letter. offer specific facts about each person that will arouse common interest. 2. That is what corporate dealings demand. Corporate Etiquette : 7 1. first mention the names of those whose rank is higher. Personal notes matter. Both men as well as women may extend the hand. Office etiquette demands that you don’t chew gum. air kiss. 6. Offer only one at a time. you are sending and enclose with it a business gift. 3. use slang (highly informal regional language). Treat them equally. When you have to initiate conversation among people. The most commonly used inks are blue and black.relax for a moment. attach it to an article 9.

If you place your ideas. you risk involvement. . But you must take risks. You have forfeited your freedom. Chained by your attitude. your dreams. your are slave. you risk not being loved in return. before a crowd. If you weep. And you are nothing. If you reach out for another. If you love. you risk appearing sentimental. If you risk nothing. If you live. But you cannot learn. change. you risk failure. If you expose feelings. you risk dying. you risk appearing the fool. you are free. love. you risk despair. Because the greatest hazard in life is to risk nothing. You may avoid suffering and sorrow. feel. you risk their loss. grow. You do nothing. If you try. Only if you risk. If you hope. or live.132 | Corporate English Dare to Take Risk If you laugh. you risk exposing your true self.

Once you have the food firmly on the fork. . In Indian dining you may have the food served in your thali. Eating with the fingers or knife in your right. You push the food into the fork aided by a slight nudge with the side of the knife held in your right hand. In American style you hold the fork in your left hand. you convey food into your mouth. The spoons make for easy delivery of food to your mouth and When you have desserts you hold also leave your fingers clean.Corporate English | 133 Continental Dining Manners Continental dining is quite simple. You hold fork in your left hand and the knife in your right hand throughout your meal. you have fork in your right hand for eating while you leave the knife on the plate. the spoon your choice. You have a choice of eating either with the small spoons provided or with your bare fingers. you practice. spoons. You use forks. hold spoon in your right hand. and knives while having your meal. But be careful not to soil the fingers above the first knuckle. It is the fork in your left hand. After this. knife in your right for cutting meat. If you are is an art cultivated by constant eating an ice cream or a cake.

spoons to your right. politics. plate refolded but not crumpled into It is your duty to talk to the a heap or thrown into the plate ! person on your left and right. Take light At a small dinner it’s polite to wait until the host serves himself and he picks up his fork to begin the meal. the business at hand. thank you”. illness. but this is Never use it as a face towel. sharp side of the knife marks. cover your mouth with a napnapkin is picked up only after the kin and say “Excuse me” to no one in host unfolds his. Replace the spoon on the the left of the knife. topics during your conversation and avoid delicate subjects like religion. It is good manners to take smear of grease from the lips being a little of every dish doing the round. you place the knife and fork beside each other on the is empty and you have wiped it clean dinner plate. hence it is proper to start eating after serving yourself. the napkin is palate. follow suit. it means the meal is over need not engage in incessant chat. it on your lap as soon as you are If there is a hint of an oncoming seated. In case a dish does not tickle your After the meal is over. You unfold the napkin and place saucer when it’s not being used. transferred onto the rim of the glass. This ensures the rim slightly extending over the edge of of the cup or glass is free of greasy the plate. It is Once the host places the napkin on very impolite to ignore people. camouflage it on your plate so placed on the left side on the bread that it’s barely noticeable. After finishing never sip it at table until your mouth the main course. the food in the plate might get cold. do not stretch across your Forks go to your left. A napkin at table is used to clear the not passe. Some men have the parti-cular. Deflect the conversational ball immediately if there is a hint of hostility or tempers growing high. You can test hot soup or blade facing inwards. farthest the beans. Arrangement of Silver : . funny habit of tucking the napkin You can always decline a dish by into their shirt collar or even belt ! a polite “No. fork lines up to coffee with a careful sip from the spoon. work to the centre.e. knives and neigh-bour or lean across the table. But at a formal dinner the burp. and those guests who are also That would not be doing justice to through the meal.134 | Corporate English If you find a dish out of reach on the table. You always Politely ask. You the table. Nissim ?” from the plate and course by course If there is provision for beverage. “Would you please pass begin from the outside i. If it's a large dinner. though the last is not strictly taboo. with their handles with a napkin.

dishes and cutlery. forks.) served after the dining table has been cleared of all plates. It is the duty of the waiter to attend to orders. have a few lines of appreciation for the lovely meal. Knives. Sometimes once dinner is announced. let her run through the menu and inform you about her choice of dish. You must apologize and your host will take care to quickly mop up the mess. Plates and napkins are normally stacked at one end of the table. sweet alcoholic drink usually drunk from a small glass after meals) are normally served at table. Avoid doing this. fingerbowls are brought in on the dessert plates with a fruit knife and fork placed on either side. When seated. Words like “Thank you.Corporate English | 135 Accidents do occur without notice. tell the waiter about the dish of your choice. ice cream. In case there is a queue. After the meal. If you go with a group. avoid rattling your knives and forks against the plate or making unnecessary noises. some people make a dash to the buffet table. The food was delicious. cleanse your fingers with lemon slices or peels and the lukewarm water in the bowl to help remove the grease left on your fingers. soup usually does the rounds in the living room. After you have finished your meal. In case of sitting. After this. You may be invited to a buffet (the meal at which guests stand and serve themselves).” please your host a great deal. Once you have taken your seat. It’s far better going in for a second helping. If you visit a restaurant with a lady. . After everyone has finished their soup. After a very formal meal. When it’s time to leave. arrangement take your seat with as little clatter as possible. Avoid obscenely loading your plate with your favourite dish. This is flexible as quite often guests are served on a tray after they have already trooped into the drawing room. maintain a fairly erect posture. the host starts the service by asking some of the guests to go to the buffet table. Buffet is normally preceded by a session of cocktails. Have your elbows close to your sides to avoid jabbing your neighbour. It’s a healthy final note and an acknow-ledgement of the trouble the host took. etc. avoid jumping it. If you drop your dish or splash gravy on your neighbour’s dress there is no need to feel crestfallen and wear a frown for the remaining part of the meal. coffee or liqueurs (a strong. spoons and glasses are placed at the other end of the table. Dessert is the light sweet dish (custard preparation.

Develop stamina never to stay off duty. Keep applying your imagination and creativity. Gain the confidence of the management by being efficient and effective in your work. 12. Have thorough knowledge of your job. 4. 9. Believe in yourself your job and the people around you. 7. 8. 3. Maintain integrity by going by your word and staying committed to delivering quality. 11. 13. 2. Be highly disciplined in your work. . Combine your intelligence with your experience to develop judgement. Learn sales techniques. Apply wisdom. Put the interest of your company above you. Win trust of the people you are working with and the ones you deal with outside your company. 5. 10. Provide the best service to your clients. Be honest and straight in your dealings. Work towards improving yourself and seeing your organization or industry prosper. 6. Develop or adapt programmes to meet the needs of your product and your market. avoid cunningness.136 | Corporate English Tips To Stay Ahead 1. 14. Nurture a burning desire for accomplishment.

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