7.

00 Project

On-Site Merchandising Plan for a Venue Place students in teams. Assign each team a venue and have them create an on-site merchandising plan for an event of their choice. Plan should include: • • • Sketch or a computer-generated graphic representing the venue Locations for each merchandise and restocking area at the venue Sketch or a computer-generated graphic of the layout for one of the merchandise areas Display sign with an original logo for a merchandise area Type of event identified List of merchandise sold at the event including prices

• • •

Sports and Entertainment Marketing I Summer 2003 103

7.00 Project

ON-SITE MERCHANDISING PLAN FOR A VENUE EVALUATION FORM
Please circle one number for each of the following competencies/indicators and place the number in the space provided to the right, then total.
Evaluation Criteria Graphic of the venue Locations for each merchandise and restocking area at the venue Layout for one of the merchandise areas Display sign for a merchandise area Excellent (A)
Graphic is thorough and accurate 10 Location is thorough and accurate

Good (B)
Graphic is somewhat thorough but accurate 9 Location is somewhat thorough but accurate

Fair (C)
Graphic is not thorough but is accurate 8 Location is not thorough but is accurate

Poor (D/F)
Graphic is neither thorough nor accurate 7 or below Location is neither thorough nor accurate

Score

15 Layout is thorough and accurate 15 Display sign identifying the merchandise area is thorough and accurate 10 Logo accurately reflects the company and is supported by rationale 10 Information is thorough and accurate 10 Merchandise and prices are thorough and accurate 15 Project is neat, organized and easy to read

14, 13 Layout is somewhat thorough but accurate 14, 13 Display sign identifying the merchandise area is somewhat thorough but accurate 9 Logo accurately reflects the company but is not supported by rationale 9 Information is somewhat thorough but accurate 9 Merchandise and prices are somewhat thorough but accurate 14, 13 Project is organized, neat but has several grammar, spelling and/or punctuation errors 14, 13

12, 11 Layout is not thorough but is accurate 12, 11 Display sign identifying the merchandise area is not thorough but is accurate 8 Logo somewhat reflects the company and is supported by some rationale 8 Information is not thorough but is accurate 8 Merchandise and prices are not thorough but are accurate 12, 11 Project is somewhat organized, a bit messy, has several grammar, spelling and/or punctuation errors 12, 11

10 or below Layout is neither thorough nor accurate 10 or below Display sign identifying the merchandise area is neither thorough nor accurate 7 or below Logo does not reflect the company and lacks supporting rationale 7 or below Information is neither thorough nor accurate 7 or below Merchandise and prices are neither thorough nor accurate 10 or below Project is unorganized, messy, and has several grammar, spelling and/or punctuation errors 10 or below

Original logo for a merchandise area

Event information

Merchandise related to the event and prices Appearance, format, use of grammar, spelling and punctuation Comments:

15

Total Score:

Sports and Entertainment Marketing I Summer 2003 104

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