CONTENT/TEACHING OUTLINE COMPENTENCY: OBJECTIVE: 9.00 9.02 Explore career-sustaining opportunities in sports and entertainment marketing.

Demonstrate the skills needed for obtaining employment.

A. Identify sources of job leads. 1. Company personnel offices 2. Cooperative education experiences 3. Employment agencies 4. Family and friends 5. Former employers 6. Internet 7. Internships 8. Job fairs 9. Newspaper ads 10. Placement centers 11. School personnel, such as career development coordinators, counselors, and teachers 12. Temporary employment agencies B. Prepare a resume for a sports or entertainment marketing career. 1. Resumes are brief summaries of an individual’s personal information, education, skills, work experience, activities, and interests. A growing trend for employers is the use of online resumes. 2. Parts of a resume: a. Contact information i. Name ii. Address iii. Telephone number iv. E-mail address b. Objective i. Identifies the position or type of job in which an applicant is interested ii. Describes the skills or qualifications an applicant has acquired c. Experience and employment history i. List of related job experience, including volunteer work ii. Dates, names, and location of former employers iii. Description of duties and responsibilities iv. Traditionally listed in reverse chronological order d. Education i. List of schools attended and degrees earned, including dates attended and related coursework ii. List of certificates, training, and/or licenses obtained e. Activities and awards i. List of affiliations with personal or professional organizations, including volunteer or charitable organizations ii. Personal and professional awards or recognition
Sports and Entertainment Marketing I Summer 2003 118

CONTENT/TEACHING OUTLINE COMPENTENCY: OBJECTIVE: 9.00 9.02 Explore career-sustaining opportunities in sports and entertainment marketing. Demonstrate the skills needed for obtaining employment.

f. References i. List of people prospective employers may contact for more information regarding an applicant ii. Include the name, title, position held, name of business, location of business, telephone number, fax number, and e-mail address iii. Avoid using family members as references iv. Portfolio of relevant work in addition to references, if necessary C. Utilize proper interviewing techniques. 1. Prior to the interview: a. Know information about the company and its products and/or services. b. Dress appropriately. c. Bring a copy of resume and references for the interviewer. d. Arrive five to fifteen minutes prior to the interview. e. Be prepared to answer job-related interview questions. f. Be prepared to ask the interviewer appropriate job-related and companyspecific questions. 2. During the interview: a. Use a firm and proper handshake. b. Be enthusiastic. c. Wait until offered a seat before sitting. d. Sit up straight. e. Listen to the interviewer and act interested at all times. f. Speak clearly using proper grammar, making eye contact with the interviewer when speaking. g. Thank the interviewer for his/her time. h. Shake hands before leaving. 3. After the interview: a. Reflect on the interview experience. Make notes about things that went well and things needing improvement. b. Send the interviewer a brief thank you letter as soon as possible. c. Follow-up phone call to employer one week after the interview.

Sports and Entertainment Marketing I Summer 2003 119

CONTENT/TEACHING OUTLINE COMPENTENCY: OBJECTIVE: 9.00 9.02 Explore career-sustaining opportunities in sports and entertainment marketing. Demonstrate the skills needed for obtaining employment.

Resources Printed References: Marketing Essentials, 3rd ed., pp. 706-729. Sports and Entertainment Marketing, pp. 235-239. Marketing, pp. 36, 634-637. Suggested Activities: Marketing Essentials, 3rd ed., Zazz Lab, pp. 730-731. Have students select an occupation in the Sports and Entertainment Marketing industry and identify at least eight sources of job leads. Have students prepare a resume for an occupation in the Sports and Entertainment Marketing industry. Have students identify four potential references for a resume. Obtain permission and all pertinent information for your references. Have students write-out five interview questions with appropriate answers. Have students prepare a sample “thank you” note for an interviewer. There is a 9.00 project at the end of this competency. Websites: Other Resources: 9.02 PowerPoint Presentation

Teacher Notes

Sports and Entertainment Marketing I Summer 2003 120

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