Brand + Messaging

Guidelines
Quantaero Brand + Messaging Guidelines

Introduction

Welcome.
This document is our marketing guide, the
Quantaero brand bible. The purpose of these
guidelines are to set the scene for you to learn
what we do, why we are important and what
we look like. When creating any type of
marketing collateral for Quantaero, this guide
will allow for a scalable, consistent and
seamless production.

02
 Aerial Intelligence for Critical Insight

Table of Contents

Meet Qua nta ero 1

Na me & Logo 2

Ty pogra phy 3

B ra nd Col ors 4

Ima gery 5

03
Quantaero Brand + Messaging Guidelines

Who is Quantaero

1.1 The Challenge

1.2 The Solution

1.2.1 Use Case Examples

1.4 Target Audience

1.0
1.5 Personality & Tone

1.6 Key Messages

04

The Challenge
Organizations that rely on aerial data
lack efficiency in imagery acquisition as
well as the ability to manage and
convert data into actionable intelligence.
1.1
Aerial Intelligence for Critical Insight
Time
Wasted hours of flight time for large area mapping, too much time spent in the field
and filtering through terabytes of data can drain months of resources.
Dangerous Operations
Collecting airborne imagery from manned aircraft has inherent risks to team
members due to long duration, low altitude missions and potentially dangerous
environments.
Unmanned Systems
Drones and UAS have potential to improve safety profiles and cost efficiency, but
have unique challenges for large-scale airborne remote sensing due to limitations in
payload size, weight & regulations. We can scale our camera/mapping solutions down
to operate within those limitations, still maximizing flight efficiency and cost.
Low Quality
Despite the many advancements of commercial satellite imagery- cost, spatial
resolution and inability to control the acquisition process remain limiting factors for
many applications
Missed Opportunity
Many organizations are failing to transform their aerial data in a manner that would
empower them to gain new insight and bring essential improvements to their
programs.
05
Quantaero Brand + Messaging Guidelines

The Solution
There’s a transformational story to be told from the air - Benefits
we’re here to help our clients navigate the unique range of
technical and operational challenges they encounter.
Shared Mission
Quantaero is an aerial intelligence solutions partner that
harnesses the power of geospatial data to empower We align our solutions with partner goals and objectives.
organizations in achieving their objectives.

What does Quantaero do? Big Data Management

Far from an out-of-the-box solution, Quantaero’s team of
seasoned experts works closely with partners to integrate our Collect, process, analyze, store and share/distribute
end-to-end technology to help them achieve their goals.

Covering project areas spanning hundreds of square miles at Actionable Intelligence

centimeter-level ground resolution is a big task that results in
big data. Whether it’s aerial assessments for wildlife
conservation or disaster monitoring for earthquake
assessments, we will tailor our solutions to assist partners in
safely and quickly making the discoveries they’re searching
for.
Airborne Data Acquisition
Spatial Data Management
Machine Learning
By way of artificial intelligence, data visualization and automated
workflows, we deliver insights to help our partners make
evidence-based decisions
Cost Reduction
Cut down time in flight hours and at the desk filtering through
endless imagery with machine intelligence

1.2
Cloud Access

Frictionless Data Sharing

Secure and frictionless cross departmental or organizational

information sharing

06
 Aerial Intelligence for Critical Insight

Mission Objectives
Here, we provide a
few examples of
Aerial Surveys
1.2.1
mission objectives Wildlife Conservation
in which A government organization needs assistance with efficiently collecting aerial data in an effort to measure wildlife populations and provide biologists with
Quantaero could critical information to support management and conservation efforts
provide a tailored,
end-to-end Land use assessments
solution. Agencies with land-use oversight responsibilities are challenged by monitoring large areas cost effectively. Automated image analysis can assist with
classification of areas and outlier detection, accurately assigning property use classifications for agricultural, horticultural, right-of-way, forestry or open
space uses.

Aerial Inspections

Critical infrastructure/roads/railways
Aging and failing roadway and railway infrastructure carries both economic and human safety risks. High-quality, timely spatial data can be used to identify
and mitigate structural deficiencies that increase uptime/efficiency and could save lives.

Intelligence, Surveillance, and Reconnaissance

Intelligence operations benefit from incorporating a variety of sensor types into intelligence operations. The ability to cross-cue airborne video surveillance
with wide area mapping provides tremendous benefits by providing broad-area context as well as the ability to identify and locate targets of interest.
Quantaero’s technology allows teams to remain out of harm’s way while accomplishing their objectives.

Emergency Situations

Fire, hurricane/earthquake disaster assessments

Natural disasters leave areas extremely unsafe for monitoring and assessment, and present unique challenges of scale and urgency to First
Responders and Incident Management Teams. These teams need timely, accurate situation assessments to inform decision making, deliver
critical services, and keep personnel safe.

Search and rescue (wilderness or maritime)

Search and rescue missions often need to cover large areas quickly with the ability to identify lost individuals in remote areas. Time is of the
essence, and Quantaero’s solutions can provide unmatched wide area coverage efficiency enhanced by automated image analysis.

07
Quantaero Brand + Messaging Guidelines

Target Audience
Before we reveal how we Target Audience:
speak to our audience, it’s
important to understand Government agencies
who we are speaking to. Focus on government sub-sub-departments

1.4
What the decision-makers look like...

Job title(s):
Branch chief, departmental level w/in US government

Degree(s):
Patterns of PhD

Personality & Tone

Tone:

Professional Authoritative Approachable

Point of View:

All direct-to-consumer messaging should be written in first person and second person: “us” “we” and “you”
1.5
08
 Aerial Intelligence for Critical Insight

Key Messages

1.6
The below messages are key distinctives for Quantaero. These proof points are what set us apart, resonate with our
target audience and intrigue our potential user. Essentially, all marketing should revolve around these select
messages.

The below messaging is written from the POV of a user:

Message 1: More Than Aerial Data Collection

While collecting geospatial data is a critical mission in itself, our end-to-end technology
empowers organizations to optimize their decision-making process

Message 2: No Longer Miss Opportunities to Create Transformational Improvements

Data that isn’t properly acquired and made actionable leads to missed opportunities

Message 3: Our Mission is Yours

We tailor our solutions and process to align with partner mission objectives

Message 4: Cut Your Aerial Mission Timelines and Costs in Half

Reduce safety risk, flight time, data management, analysis and information sharing to cut costs in
half and optimize budget resources.

09
Quantaero Brand + Messaging Guidelines

Name & Logo

The logo colors are a distinctive identifier that differentiates us from our competitors. These are the main colors the logo should be used in, but
there are also additional complementary brand colors to use for further design.

The Name: The Logo:

When referring to Quantaero in

marketing materials, the name must be
spelled out in its entirety, all lowercase
when used in titles, H1s and body copy

Instruction for Use

2.0
Use of any stylized, animated, hand drawn or other versions of official logo is not recommended.
This undermines consistency of the brand. Please consult with Quantaero Trademark Licensing if
you have any questions or need further help.

Recommended Formats: .eps / .ai / .png / .jpg / .tiff

10
 Aerial Intelligence for Critical Insight

Logo Construction & Clearspace

Construction

5.2x

Clearspace

11
Quantaero Brand + Messaging Guidelines

Logo Application
Application on Background

The brand logo colors are important graphic elements and must be used consistently and appropriately. Even minor alterations can undermine
and compromise the brand message. Consistent use of brand colors will ensure visual consistency across all media.

Incorrect Logo Application

12
 Aerial Intelligence for Critical Insight

Typography
Primary Font Secondary Font
3.0
Merriweather Merriweather Sans
Designer: Sorkin Type Designer: Sorkin Type

Download Link: fonts.google.com/specimen/Merriweather Download Link: fonts.google.com/specimen/Merriweather+Sans

Bold A B C D E F G H I J K L M Bold A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m a b c d e f g h i j k l m
n o p q r s t u v w x y z n o p q r s t u v w x y z

Regular A B C D E F G H I J K L M Regular A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m a b c d e f g h i j k l m
n o p q r s t u v w x y z n o p q r s t u v w x y z

Figures 1 2 3 4 5 6 7 8 9 0 Figures 1 2 3 4 5 6 7 8 9 0

Glyphs * \ · • : , … ! ¡ # . ? ¿ Glyphs * \ · • : , … ! ¡ # . ? ¿
" ' ; / _ { } [ ] ( ) — – " ' ; / _ { } [ ] ( ) — –
- « » ‹ › „ “ ” ‘ ’ † ‡ ‰ - « » ‹ › „ “ ” ‘ ’ † ‡ ‰

13
Quantaero Brand + Messaging Guidelines

Colors + Textures
Primary Color

C79 M46 Y0 K9 C0 M0 Y0 K0 C83 M40 Y0 K76

R48 G125 B232 R255 G255 B255 R10 G36 B61
#307de8 #ffffff #0a243d

80% 60% 40% 20% 80% 60% 40% 20% 80% 60% 40% 20%

Accent Color

C39 M17 Y0 K81 C0 M45 Y78 K1

R28 G38 B46 R251 G137 B55
#1c262e #fb8937

80% 60% 40% 20% 80% 60% 40% 20%

Gradient Color

4.0
More detail on how to create a gradient in illustrator

https://helpx.adobe.com/illustrator/using/gradients.html

14
 Aerial Intelligence for Critical Insight

Imagery
Examples of Corporate Imagery

Acceptable:

- desaturate colors
- high contrast
- sharp images

Not Acceptable:

- dont stretch the image

disproportionately
- dont use chaotic image
- dont use over saturated

5.0
15
Quantaero Brand + Messaging Guidelines
A List of Words & Their Meaning
RGB
(Red, Green, Blue) color mode is for anything that is computer-based design. This includes websites,
apps, banner ads and any other design created for electronic use.
CMYK
Cyan, Magenta, Yellow, Black) color mode is used for print design. This includes logos, business cards,
stationery, illustration, packaging and any other designs used for print.
RASTER
Raster images are made up of a set grid of dots called pixels, where each pixel is assigned a color value.
Unlike a vector image, raster images are resolution dependent. When you change the size of a raster
image, you shrink or stretch the pixels themselves, which can result in a significant loss of clarity and
produce very blurry images.
VECTOR
Vector images are made up of points, lines, and curves that can be infinitely scaled without any loss in
image quality.
LOSSY
Lossy image formats approximate what your original image looks like. For example, a lossy image might
reduce the amount of colors in your image or analyze the image for any unnecessary data. These clever
technical tricks will typically reduce the file size, though they may reduce the quality of your image.
LOSSLESS
Lossless image formats capture all of the data of your original file. Nothing from the original file, photo,
or piece of art is lost—hence the term “lossless”. The file may still be compressed, but all lossless
formats will be able to reconstruct your image to its original state.
SVG
Scalable Vector Graphics (SVG) is an XML-based vector image format for two-dimensional graphics with
support for interactivity and animation. The SVG specification is an open standard developed by the
World Wide Web Consortium (W3C) since 1999. SVG images and their behavior are defined in XML text
files.
16
PDF
PDF stands for Portable Document Format and is an image format used to display documents and
graphics correctly, no matter the device, application, operating system or web browser. At its core, PDF
files have a powerful vector graphics foundation, but can also display everything from raster graphics to
form fields to spreadsheets. Because it is a near universal standard, PDF files are often the file format
requested by printers to send a final design into production. Both Adobe Photoshop and Illustrator can
export straight to PDF, making it easy to start your design and get it ready for printing.
EPS
EPS is an image format that stands for Encapsulated PostScript. Although it is used primarily as a vector
format, an EPS file can include both vector and raster image data. Typically, an EPS file includes a single
design element that can be used in a larger design.
TIFF
TIFF is a lossless raster format that stands for Tagged Image File Format. Because of its extremely high
quality, the format is primarily used in photography and desktop publishing. You’ll likely encounter TIFF
files when you scan a document or take a photo with a professional digital camera. Do note that TIFF
files can also be used as a “container” for JPEG images. These files will be much smaller than traditional
TIFF files, which are typically very large.
AI
AI is a proprietary vector image format that stands for Adobe Illustrator. The format is based on both
the EPS and PDF standards developed by Adobe. Like these formats, AI files are primarily a vector-based
format, though they can also include embedded or linked raster images. AI files can be exported to both
PDF and EPS files (for easy reviewing and printing), and also JPEG, PNG, GIF, TIFF and PSD (for web use
and further editing).
JPEG/JPG
JPEG is a lossy raster format that stands for Joint Photographic Experts Group, the technical team that
developed it. This is one of the most widely used formats online, typically for photos, email graphics and
large web images like banner ads. JPEG images have a sliding scale of compression that decreases file
size tremendously, but increases artifacts or pixelation the more the image is compressed.