Morristown Quick Statistics

MAJOR TENANTS Morristown Memorial Hospital, Riker Danzig, Wells Fargo Advisors, Villa Enterprise Management Prudential NJ Properties, Coldwell Banker, Weichert Realtors, Mayo Performing Arts Center, Walgreens, Hyatt Geraldine R. Dodge Foundation, Century 21 Department Store, Jos. A. Bank, Kings Supermarket, Walgreens Rite Aid, Staples, Harvest Restaurant Group - 2 Brands, The Grand Café, Methani Restaurant Group - 3 Brands All Workers 2008* 22,063 Estimated Office Worker Annual Downtown Goods Producing 2,201 Expenditure Potentials:* Trade, Transportation and Utilities 1,690 lunches $21,510,456 Services 18,172 retail $19,440,889 Est. Office Workers: 13,810 dinner/drinks $3,275,456 Total $44,226,801
*U.S. Census Bureau, LED On-The-Map, 2008; DANTH, Inc * DANTH, Inc; ICSC 2003 survey, adjusted 118% for CPI increase

WORKFORCE: DOWNTOWN Links to full data

WORKFORCE: TRADE AREA Links to full data

All Workers 2008* Services Est. Office Workers:

128,931 96,894 85,617

Estimated Office Worker Annual Expenditure Potentials:* lunches retail dinner/drinks Total $125,514,522 $163,014,768 $15,667,911 $304,197,201 Total T. A. 219,336 $168,543 $124,096 41.5 61.0% 225 $4,471,058,059 63% NJ 8,822,373 $94,220 $72,519 38.9 34.7% 126 $101,086,508,507 18% Commuter Rail Direct to Newark, Hoboken & NYC

*U.S. Census Bureau, LED On-The-Map, 2008; DANTH, Inc

* DANTH, Inc; ICSC 2003 survey, adjusted 118% for CPI increase

TRADE AREA RESIDENTS Links to map and full data

Population Average HH Income Median HH Income Median Age % College Graduate Retail Spending Potential Index Aggregate retail expenditures High Society Life Mode Group Avg Daily Traffic 106,621 28,000 25,142 25,000 24,810 Status

Primary T. A. 98,708 $165,042 $121,674 41.0 59.9% 220 $1,971,376,684 64%

*Source: ESRI Business Analyst 2010 data

TRANSPORTATION Link to map and full data

Downtown Parking 2,900 Public Spaces Occupancy Rate

NJT Service:

58.30%

Daily Boardings: Number

2,057

Estimated Total HHs Potential Retail Spending 2010 $82,011,683

NEW RESIDENTIAL UNITS Link to full data HOTELS & TOURISM Link to full data ENTERTAINMENT Link to full data HIGH SCHOOL STUDENTS Link to full data

Completed, approved or pending

At 95% occupancy =1,499

3 Hotels

540 Rooms

These hotels have an estimated average of 537 guests per day, 196,005 guest days per year Cinema 10 screens 360,411 patrons Theater 230 performances 200,000 attendance

Guests spend $9.8 million/yr on food

77 Restaurants $79.4 million/yr in sales 21 listed in Zagat

1,500 in downtown

ŸSpend $2.7 million/yr on retail and dining ŸInfluence $3.8 million/yr of parental retail spending