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LINDSAY POND

1967 Wilcox Ave., Los Angeles, CA 90068 913.636.8014 lepond@gmail.com

WORK EXPERIENCE
RESULTS 1,067 likes from 3

FACEBOOK TWITTER

RESPONSIBILITIES

EVERY BODY WALK, Pasadena, CA Director of Social Media; January 2011 - Present Developed partnerships with over 75 fitness and parent bloggers for word-of-mouth marketing of nonprofit walking PSA campaign Directed editorial and scheduling for all social media outreach SWEETY HIGH, INC., Manhattan Beach, CA Online Community Manager; August 2010 - Present Led a team of four in all aspects of online community management, including moderation, engagement, and publicity Designed and organized online contests, content, and recruitment incentive programs for teen social media site Wrote copy and requirements and worked with a team of web developers to relaunch onsite games and challenges

4,983 followers from 200


FACEBOOK TWITTER

4,089 likes from 958

5,654 followers from 1,210 3,082 subscribers from 632


YOUTUBE

TWITTER TWITTER 11,000+ followers from 600


5654 followers from 1210
MYSPACE

10,000+ llikes ffrom 958 4089 ikes rom 471

FACEBOOK FACEBOOK

FILM INDEPENDENT, SPIRIT AWARDS, & LOS ANGELES FILM FESTIVAL, Los Angeles, CA Online Marketing Manager; March 2009 - March 2010 Developed external partnerships to produce a live, online Spirit Awards red carpet show Managed all updates for FilmIndependent.org, SpiritAwards.com, and LAFilmFest.com Produced weekly analytics reports and recommendations, increasing annual site traffic Improved site accuracy by training a cross-departmental team to make updates in Drupal Coordinated all social media and blog campaigns for the 2009 Los Angeles Film Festival and the 2010 Spirit Awards

300,000+ subscribers from 800

INTERNSHIP EXPERIENCE
SKILLS LEARNED
CMS & BLOGGING Drupal, Joomla, Wordpress, Tumblr, Posterous, Blogger WEB & GRAPHIC DESIGN HTML, Photoshop, Illustrator ANALYTICS & AD PLATFORMS Google Analytics, AdWords SOCIAL MEDIA & EMAIL Twitter, Facebook, Youtube, Flickr, Hootsuite, MailChimp

RESPONSIBILITIES
JOOST, London, UK Content and Acquisition Intern; August - December 2008 Scouted online video sites for professional content, identifying over 100 potential content partners and initiating outreach for partnership deals Developed relationships with independent content owners for programming partnerships ABC FAMILY, Burbank, CA Digital Media Graduate Intern; June - December 2007 Managed Twitter campaigns for the Greek television series, scheduling cast-member hosts Maintained the Movies Insider blog on ABCFamily.com, generating post topics, acquiring rights and clearances, and using Disney's content management system for publication

EDUCATION

UNIVERSITY OF SOUTHERN CALIFORNIA, Los Angeles, CA Master of Arts, Communication Management; GPA: 4.0 - May 2008 Bachelor of Arts, Communication; Magna Cum Laude - May 2007