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1 Company Profile About “Unilever” Submitted By: Submitted To: Faheem Janjua Mr.Faisal Shamim STANDARD COLLEGE OF
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Company Profile
About
“Unilever”
Submitted By:
Submitted To:
Faheem Janjua
Mr.Faisal Shamim
STANDARD COLLEGE
OF INFORMATION TECHNOLOGY & Management Sciences
32-B Main Wahdat Road New Muslim Town Lahore
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2 “Unilever” Faheem Janjua BBA_IT (Hons) Semester 3 rd 2
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“Unilever”
Faheem Janjua
BBA_IT (Hons)
Semester 3 rd
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3 Table of Contents S/No Topic S/No Topic 1 History of Unilever 15 Brand Possessed People
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Table of Contents
S/No
Topic
S/No
Topic
1
History of Unilever
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Brand Possessed People
2
Mission Statement
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3
Merging of Unilever
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4
Challenges faced after merging
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5
Employees in Unilever
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6
Purposes & Principles
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7
Managing Social Responsibilities
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8
Environment and Society
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9
Products of Unilever
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10
Brand Focus
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11
Global Brand That Meet Local Needs
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Brands With powerful Local roles
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Inovations(Colworth)
Port Sunlight
Unilever Corporate Countries
Unilever Bestfoods
Sustainability
Unilever’s Approaches
Unilever Introduced New
Corporate Brands
Statement
Social Case Studies
Unilever Products Websites
Unilever’s Contects
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Brands That Break Traditional
Boundaries
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Unilever’s Telephone #
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Keeping the Brand Promise
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Submitted To:
Mr.Faisal Shamim
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4 “UNILEVER” History of Unilever: The progressive world-class business we know today can trace its roots
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“UNILEVER”
History of Unilever:
The progressive world-class business we know today can trace its roots back to the early part of the
last century.
Margarine Unie grew through mergers with other margarine companies in the 1920s. Lever
Brothers was founded in 1885 by William Hesketh Lever. Lever established soap factories around
the world. In 1917, he began to diversify into foods, acquiring fish, ice cream and canned foods
businesses.
Mission Statement:
Unilever's mission is to add vitality to life. Unilever meet the everyday needs for nutrition, hygiene,
and personal care with brands that help people feel good, look good, and get more out of life.
Merging of Unilever:
Unilever was created in 1930 when the British soap maker Lever Brothers merged with the
Dutch margarine producer, Margarine Unie.
Challenges faced after merging:
At the time, an international merger was an unusual move. But
the owners of the two companies could see that bringing
together complimentary businesses with strong global
networks would create new opportunities. Companies were
competing for the same raw materials, both were involved in
large-scale marketing of household products and both used
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5 similar distribution channels. Between them, they had operations in over 40 countries. In the Thirties,
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similar distribution channels. Between them, they had operations in over 40 countries.
In the Thirties, Unilever introduced improved technology to the business. The business grew and
new ventures were launched in Latin America. The entrepreneurial spirit of the founders and their
caring approach to their employees and their communities remain at the heart of Unilever's business
today.
Employees in Unilever:
Employing 247,000 people, Unilever has two parent companies - Unilever NV and Unilever
PLC – which, despite being separate businesses, operate as a single unit with the same board of
directors. Unilever's corporate centers are London and Rotterdam.
Purpose & principles
Unilever's Corporate Purpose states that "to succeed requires the
highest standards of corporate behavior towards their
employees, consumers and the societies and world in which we
live. This is unilever’s road to sustainable, profitable growth for
their business and long-term value creation for their
shareholders and employees."
The
aspirations
set
out
in
their Corporate Purpose are
underpinned by their Code of Business Principles. The Code
describes
the
operational
standards
for
all employees
worldwide. The commitments in the Code drive unilever approach to governance and corporate
responsibility.
Managing social responsibility
Unilever believe the very business of 'doing business' in a responsible way has a positive social
impact, by selling products that meet consumers' needs, helping to create and share wealth,
investing in local economies, developing people's skills and sharing technical know-how and
expertise across borders. They define social responsibility as the impact or interaction and they have
with society in three distinct areas:
i) Voluntary contributions: Voluntary contributions made to the
community and wider society, often in partnership with not-for-profit
organizations, is the visible ‘tip of the iceberg’ of the much larger
impact of business operations.
(ii) Impact of operations: The most important impact on society is
through a business's direct operations
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6 (iii) Impact through the value chain: A wider indirect impact along the 'value chain', from
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(iii) Impact through the value chain: A wider indirect impact along the 'value chain', from
suppliers through trade customers to consumers
Unilever approach to managing their social responsibilities is based on ensuring corporate social
responsibility is part of the business operations and a willingness to learn from company’s actions
and the experience of others.
Environment & Society
Every day, people in 150 countries around the world choose unilever products to feed their families
and clean themselves and their homes. By the very nature of the business unilever is part of the
daily lives of the consumers. By meeting their needs unilever have grown into one of the world’s
largest consumer goods businesses. As a multi-local multinational unilever aim to play the part in
addressing global environmental and social concerns through local actions and in partnership with
local governments and organizations.
Products of Unilever
Unliever is the world’s largest multinational company
produced goods for the consumer usage.
Unilever operates a foods business that meets the
everyday needs of consumers through a wide range
of well known and leading brands, across a number
of food categories.
Unilever Home & Personal Care provides
consumers with some of the best known brand names in home and personal care products,
available through leading grocery, drug and mass merchandisers.
1.
Spread & Cooking’s
2.
Dressings
3.
Soups
4.
Side Dishes
5.
Health & Wellness
6.
Beverages
7.
Ice Cream
8.
Frozen Novelties
9.
10.
Dove
Knorr
11. ice cream
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7 12. Butter 13. soy-based drink 14. Suave 15. Vaseline 16. Lifebuoy Robijn 17. Cream Silk
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12.
Butter
13.
soy-based drink
14.
Suave
15.
Vaseline
16.
Lifebuoy Robijn
17.
Cream Silk
18.
AdeS
19.
Chicken Tonight
20.
Colman's
21.
Flora
22.
Hellmann's
23.
MARMITE
24.
Olivio
25.
PG Tips
26.
Pot Noodle
27.
Tchaé
Strategy
Brand focus
Since unilever Path to Growth strategy was launched in 2000, we have reduced the number of
brands we manage from 1600 to some 400 leading brands and just fewer than 250 tail brands.
This enables unilever to concentrate resources on a portfolio of leading brands with strong growth
potential that best meet the needs and aspirations of people around the world. It means unilver can
make the most of their investment, producing exciting innovations and imaginative ways to capture
the attention of customers and consumers.
Global brands that meet local needs
Unilver’s biggest brands have international appeal because they meet a need or fulfill a desire that
people share, no matter where they live. Two of unilver biggest brands, Dove and Knorr are good
examples:
Families around the world need tasty food that's easy and
enjoyable to prepare. Knorr has the answer, expertly
tailoring recipes and ingredients for local tastes and
making products that fit into people’s lives, including
meal kits, frozen ready-meals and snacks as well as
everyday bouillons and seasonings.
• From its earliest beginnings as a cleansing bar, Dove
responded to consumer needs and extended its portfolio
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8 to body care, hair products and deodorants. Dove delivers real benefit and satisfaction for millions
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to body care, hair products and deodorants. Dove delivers real benefit and satisfaction for
millions of people around the world, both functionally and emotionally.
Brands with powerful local roles
Some of unilver brands stay close to home with powerful roles in their
own right in one or a few countries, for example, PG Tips and Marmite
in the UK, Maille in France, Breyers ice cream, Ragú and I Can’t Believe
It's Not Butter in the US, and soy-based drink brand AdeS in Latin
America.
Suave and
Vaseline
in
the
US,
Lifebuoy
in
India,
Robijn
in
the
Netherlands, and Cream Silk in the Philippines are some of the highlights from Home & Personal
Care's portfolio.
Brands that break traditional boundaries
Product categories such as 'hair', 'skin', 'savourt' and 'spreads' play an important role in the way the
consumer goods industry works. But consumers don't think in categories. Faced with an increasing
range of choice, they look for brands they know and trust and ideas that appeal to them.
By concentrating more on consumers than categories, many of unilver brands are breaking free of
traditional boundaries and, whilst they continue to build their core portfolio, are finding new space
for growth. For example, Dove's reputation and insight in beauty means it can grow beyond body-
care into hair products and deodorants. And Bertolli's credential as an Italian-inspired food brand
means it can grow beyond olive oil into pasta sauces, bruschetta toppings, dressings and spreads
with olive oil.
Keeping the brand's promise
At the heart of all of unilver brands is what they call the brand key — a simple distillation of what
the brand stands for. This guides them in understanding how far the brand can travel while staying
true to what it means in the minds of consumers. The brand key also sets the tone for the look and
feel of the brand, expressed through packaging and communication.
Brand-obsessed people
Unilver brands are the heart of their business and the focus of
the people's passion and expertise. People join Unilever, train,
learn and develop their careers with them because they love brands
and recognize unilever unique strengths, breadth and insights as
the most international of the major, fast-moving consumer goods businesses.
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9 Colworth The laboratory at Colworth is Unilever's centre for corporate research, with a long-standing reputation
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Colworth
The laboratory at Colworth is Unilever's centre for corporate research, with a long-standing
reputation for scientific excellence. Based at Sharnbrook in Bedfordshire, the Colworth laboratory
focuses on four main areas of activity:
Corporate research - using the latest developments in science to meet emerging consumer
needs.
Life sciences - Colworth is the Unilever centre for research into life sciences, exploring how
molecular and cellular biology can be used to create new
benefits in food, home and personal care products.
• Safety and Environmental Assurance corporate expertise centre
on safety for consumers, staff and the environment
• Science Park - Unilever is using Colworth's excellent infrastructure
and available space to develop a science park on the Colworth site,
initially by leasing out some existing R&D facilities. The park
provides additional revenue for Unilever as well as creating high-
quality employment opportunities in the local area. Centre (SEAC) -
Colworth houses Unilever's
Founded in 1948, Colworth has been at the leading edge of research for over half a century. It
provided much of the early innovation to support Unilever's
expanding interests in agribusiness and frozen food - a
developing technology which consumers now take for
granted in their everyday lives. Recent projects at Colworth
have included Lipton Cold Brew tea, new variants for
'Organics', and securing European regulatory approval for
Flora pro-activ
.Port Sunlight:
Unilever's Port Sunlight research and development centre on Wirral, Merseyside, drives the
innovation of the company's Home and Personal Care range of hair, deodorants, oral, household and
laundry global brands.
Port Sunlight's work has a worldwide focus, and has established the centre at the leading edge of
developments in its target areas of research. Its continuing success is aided by the center’s close co-
operation with World Centers of Expertise, which involves some 300 external research projects
linked to international universities, institutions and consultants.
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10 Unilever Corporate Countries Argentina · Australasia · Austria · Baltics · Belgium · Canada ·
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Unilever Corporate Countries
Argentina · Australasia · Austria · Baltics · Belgium · Canada · China · Denmark · Finland ·
Germany · Hungary · Israel · Italy · Japan · Korea · Malaysia · Mexico · The Netherlands ·
Poland · Portugal · Russia · South Africa · Spain · Sweden · Switzerland · Turkey · United
Kingdom · USA (North America) · Unilever Best foods. Unilever Pakistan, Unilever India.
Unilever Best Foods
From Pot Noodle to Marmite, and from Chicken Tonight to Flora - Unilever Bestfoods is the
company behind more than 30 of Britain's most popular, exciting and talked-about food and
beverage brands. Over 25 million British consumers regularly buy its Knorr soups, and some 35
million cups of PG Tips tea are drunk in the UK every day.
Unilever Bestfoods is especially well-known for innovative products
and marketing, ranging from its 'dirty' Pot Noodle adverts to PG
Plunger teas for the consumers. UK consumers even get the chance
to enjoy its brands when they go out to eat. Unilever Bestfoods
contributes significantly to the country's economy and healthy
lifestyle - including employing 3,000 people at 16 sites across the
country, and sponsoring the Flora London Marathon.
Sustainability:
Meeting the needs of the present without compromising the ability of future generations to meet
their needs.This, in brief, is the Brundtland definition of sustainable development and the one
unilever use.unilever is committed to contribute to sustainable development. They see this as a
hard-edged commercial imperative because they will only be able to maximise shareholder value
and prosper in the long-term if we operate in a much more sustainable way.
Unilever’s Approach
Sustainable development is about creating a balance between the economic, environmental and
social aspects of our business.
Unilever is conscious of their dependence on a healthy environment
and the need to keep it that way with sound environmental practices of
our own. We use a life-cycle approach to assess the environmental
impact of their products and business activities. This enables them to
analyse their impacts and to concentrate on those areas where they can
make the greatest contribution.
Many of the issues that unilever face are outside their direct control –
either at the beginning of the supply chain or at the end. Nevertheless, in
their sustainability initiatives they focus on three areas that are directly
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11 relevant to them and where they can make a measurable contribution through their programmes. These
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relevant to them and where they can make a measurable contribution through their programmes.
These areas are:
1.
Agriculture
Unilever have completed guidelines for the sustainable management of all five of their key
crops (palm oil, peas, spinach, tea and tomatoes) and have begun to roll them out to their
growers in co-operation with other partners.
2.
Fish
At the end of 2003,Unilever bought over half of fish from sustainable sources. they remain
firmly committed to work with others to help drive the whole fisheries market towards a
sustainable future.
3.
Water
They are involved in a wide range of water conservation activities worldwide, upstream in
agriculture, in their manufacturing operations, and downstream in consumer use.
Unilever introduces new corporate brand:
12 May 2004: The new Unilever brand was introduced today. It will support the launch of the
company's new Vitality mission, announced on Feb 12, when Unilever set its future direction.
Unilever’s new mission is to add vitality to life.They meet everyday
needs for nutrition, hygiene, and personal care with brands that help
people feel good, look good and get more out of life.
The mission forms an integral part of Unilever 2010 strategy and the
new Unilever brand, building on the traditional strengths of the
Unilever name is an expression of that Vitality mission. The new
Unilever brand will start to appear on packs from July 1 and it is
expected that the use of the logo everywhere will be complete by
2005, the year in which Unilever celebrates its 75th anniversary.
Unilever is dedicated to building great brands that help people feel good, look good and get more
out of life and indeed, many Unilever brands already deliver on this promise.The world they operate
in is changing. Consumers are demanding more and more from the companies behind the brands,
increasingly bringing their views as citizens into their buying decisions. They want brands they can
trust. Unilever has always had high standards of corporate governance, product quality, and has a
long history of working with communities and the environment. Standing visibly as Unilever
behind their products will enable them to take the next step in transparency and accountability.
Antony Burgmans and Niall FitzGerald, the chairmen of Unilever said: "The new Unilever
brand is a powerful symbol of our new Vitality mission, demonstrating that we stand accountable for the
difference we make on a daily basis to our consumers, our employees and the communities and
environment in and around which we operate.
"The current logo has been reliable and distinguished – and they don’t want to lose those
characteristics – but not as open and friendly as it could be, not enough to enable them to put it onto
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12 the packs of everything they make. That requires it to speak of Vitality, so it
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the packs of everything they make. That requires it to speak of
Vitality, so it will change.
Statements:
"Our new Vitality mission will be key to how we shape our portfolio and
set priorities for the business going forward and we will bring Vitality to
life by meeting increasing consumer demands for a healthy lifestyle,
convenience and indulgence through nutrition, hygiene and personal care
products.
"Our mission is full of promise for the future, opening up exciting
opportunities where we have competitive advantage for developing
our business in the future and our new logo will help us confidently
identify ourselves in every aspect of our business."
The new logo tells the story of Unilever and vitality. It brings
together 25 different icons representing Unilever and its brands, the
idea of vitality and the benefits we bring to consumers and the world
we operate in.
For example:-
The Sun is our primary natural resource. All life begins with the sun – the ultimate symbol
of vitality
The Heart represents love, care and health – feeling good
The Shirt represents fresh laundry – looking good
A Bird is a symbol of freedom. Relief from daily chores – getting more out of life
Social case studies:
Unilever companies around the world contribute to society through the direct impact of their
business operations and the voluntary contributions they make.
These case studies include examples of business-related initiatives which have a positive social
impact as well as activities which are part of the community involvement program. Most of the
projects they are involved in, whether business-related or community activities, can be grouped into
four main categories:
Economic Development,Education,Environment,Health
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13 Unilever’s Products Websites http://www.bertolli.com/ (global) Bertolli Dove http://www.dove.com/ (USA) http://www.dove.pt/ (Portugal) Heart http://www.frisko.dk/ (Denmark) http://www.miko.fr/
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Unilever’s Products Websites
http://www.bertolli.com/ (global)
Bertolli
Dove
http://www.dove.com/ (USA)
http://www.dove.pt/ (Portugal)
Heart
http://www.frisko.dk/ (Denmark)
http://www.miko.fr/ (France)
http://www.langnese.de/ (Germany)
Lipton
Omo
http://www.ola.pt/ (Portugal)
http://www.pierrot-lusso.ch/ (Switzerland)
Pond's
http://www.liptont.com/ (USA)
http://www.lipton.ru/ (Russia)
http://www.lipton.ch/ (Switzerland)
http://www.liptonicetea.co.za/ (South Africa)
http://www.liptonicetea.be/ (Benelux)
http://www.lipton.pt/ (Portugal)
Sunsilk
http://www.omo.com/ (global)
http://www.ponds.com/ (global)
http://www.organics.pt/
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14 3. 0800-13000 (Pakistan) Unilver’s Contacts: 4. +44 (0) 20 7822 6805 / 6010 Press Office
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3.
0800-13000 (Pakistan)
Unilver’s Contacts:
4.
+44 (0) 20 7822 6805 / 6010
Press Office Unilever London
Address: Unilever House
Black friars London EC4P 4BQ
Tel:
Fax:
+44 (0) 20 7822 6805 / 6010
+44 (0)20 7822 5511
Email: trevor.gorin@unilever.com
Unilever Pakistan Limited
Avari Plaza Fatima Jinah Road
P.O.Box # 220 Karachi-75530
Unilever PLC
Unilever House
Address: Blackfriars
London EC4P 4BQ
Tel:
Fax:
+44 (0) 20 7822 6805
+44 (0) 20 7822 5951
Email: trevor.gorin@unilever.com
India
Address:
Tel:
Fax:
Hindustan Lever Ltd
165/166 Backbay Reclamation
Mumbai - 400 020
+22 282 7411/67
+22 287 1970
Email:
shubhabrata.bhattacharya@unilever.com
Pakistan
Address:
Tel:
Lever Brothers Pakistan
Ltd
1st & 2nd Floor
Avari Plaza
Fatima Jinnah Road
Karachi 75530
+92 21 566 0870
Fax:
+92 21 568 0918
Email:
shera.mazari@nilever.com
Unilever’s Telephone Numbers
1.
Unilever N.V. +31 (0)10 217 4000 |
2.
Unilever PLC +44 (0)20 7822 5252
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15 EXECUTIVE COMMITTEE Unilever Brands Antony Niall Keki André van Burgmans FitzGerald Dadiseth Heemstra Clive Patrick
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EXECUTIVE COMMITTEE
Unilever Brands
Antony
Niall
Keki
André van
Burgmans
FitzGerald
Dadiseth
Heemstra
Clive
Patrick
Kees Van
Rudy
der Graaf
Butler
Cescau
Markham
NON-EXECUTIVE DIRECTORS
Bertrand
Oscar
Lord
Jeroen
Collomb
Fanjul
Simon of
van der
Highbury,
Veer
CBE
Wim Dik
Claudio X.
Hilmar
Baroness
Gonzalez
Kopper
Chalker of
Wallasey
BUSINESS PRESIDENTS
Diego
Simon
Louis
Harish
Bevilacqua
Clift
Willem
Manwani
Gunning
Jeff Fraser
Ralph
Anton
Robert
Kugler
Lenstra
Polet
Rachid M
Alberto
Manfred
John Rice
Rachid
Sobredo
Stach
Anthony
Simon
SENIOR CORPORATE OFFICERS
Jan van der Bijl
Henning
John Bird
Rehder
James
Stephen
Duckworth
Williams
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