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2011

SPRING EDITION - EFFECTIVE : 2.1. 2011 - 5.17. 2011

DIGITAL HOME ADVANTAGE TERMS AND CONDITIONS CREDIT FOR 12 MONTHS Requires 24-month Agreement. When you subscribe to qualifying programming you will receive a credit for each of the first 12 months as follows: $20 per month with America’s Top 200, America’s Top 250, America’s “Everything” Pak; $15 per month with America’s Top 120, America’s Top 120 Plus, DishLATINO Dos, DishLATINO Max; $10 per month with DishLATINO Clásico, DishLATINO Plus, DISH America, DISH America Silver, DISH America Gold. You must maintain qualifying programming to receive all credits. You will forfeit credit in the case of a downgrade from qualifying programming or service disconnection prior to 12 months of credits. Maximum number of months with credits is 12. FREE HD FOR LIFE Requires 24-month Agreement with qualifying programming and continuous enrollment in AutoPay with Paperless Billing. $10/mo HD add-on fee waived for life of current account, limited to channels associated with selected programming package. Programming packages eligible for free HD include America’s Top 120, America’s Top 120 Plus, America’s Top 200, America’s Top 250, DishLATINO Dos and DishLATINO Max. You may forfeit free HD in the case of service disconnection. 3 FREE MONTHS OF SHOWTIME PACKAGE Requires continuous enrollment in AutoPay with Paperless Billing. You will receive a credit equal to the monthly cost of Showtime for each of the first 3 months. After 3 months, you will be billed at then-current monthly price unless you elect to downgrade. If you downgrade within 30 days of end of 3-month period there will not be a Change of Service Fee. Value of offer is $39. 3 FREE MONTHS OF DISH PLATINUM PACKAGE Requires qualifying HD package and continuous enrollment in AutoPay with Paperless Billing. You will receive DISH Platinum at no cost for each of the first 3 months. You must call to continue subscription at the end of three months. 3 FREE MONTHS OF PLAYBOY TV PACKAGE Requires continuous enrollment in AutoPay with Paperless Billing. You will receive Playboy TV at no cost for each of the first 3 months. You must call to continue subscription at the end of three months. 6 FREE MONTHS OF SERVICE PLAN You will receive the Service Plan at no cost for the first 6 months. At the end of the 6-month period, you will be billed at then-current monthly price unless you elect to downgrade. If you downgrade within 30 days of end of 6-month period there will not be a Change of Service Fee. DIGITAL HOME ADVANTAGE ALL EQUIPMENT REMAINS THE PROPERTY OF DISH NETWORK AT ALL TIMES AND MUST BE RETURNED TO DISH NETWORK WITHIN THIRTY DAYS OF ACCOUNT DEACTIVATION OR CUSTOMER MUST PAY AN UNRETURNED EQUIPMENT FEE RANGING FROM $100 TO $400 PER RECEIVER. Offer requires a $99 Activation Fee. The $99 Activation Fee will be waived if you choose a 24-month agreement. If qualifying service is terminated prior to end of 24 months, a cancellation fee equal to the lesser of $420 or $17.50 per month for each cancelled month of service will apply. You will be required to pay a lease upgrade for select receivers, based on model and number of receivers. The lease upgrade fees are not deposits and are non-refundable. Offer requires qualifying programming purchase. You must provide Social Security Number and a valid major credit card. Participation is subject to credit approval. You will be charged a monthly equipment rental fee for each receiver beyond the first, based on model of receiver. Participating retailers may require additional terms and conditions. The first month of DISH Network service must be paid at time of activation. Digital Home Advantage offer is available from DISH Network and participating retailers for new and qualified former DISH Network residential customers (only 1 per household) in the continental United States through 5/17/11. All prices, packages and programming subject to change without notice. Number of channels may decline. Local and state sales taxes may apply. Where applicable, monthly equipment rental fees and programming are taxed separately. Activation Fee is completely non-refundable once the system is activated. The Digital Home Advantage includes a satellite TV system with an eligible configuration of up to 6 tuners, Standard Professional Installation and choice of qualifying programming. For this offer, Standard Professional Installation includes typical installation of one single-dish antenna configuration, typical hook-up of up to 6 tuners to up to 6 TVs and equipment testing. More complex installations may require additional fees; other installation restrictions apply. Prices valid at time of activation only; additional fees will apply to upgrade after installation. No more than 6 leased tuners per account are permitted. No more than 3 leased receivers per account are permitted. Any unreturned equipment fees will automatically be charged to your DISH Network account or credit or debit card provided to DISH Network. DISH Network shall determine eligibility for this offer in its sole and absolute discretion. Programming and other services provided are subject to the terms and conditions of the promotional agreement and Residential Customer Agreement, available at www.dishnetwork.com or upon request. See complete warranty information at www.dishnetwork.com for full terms and conditions. FOX Sports Networks, ESPN and ESPN2 programming subject to change and blackout restrictions, and is licensed separately for residential and commercial use. See the DISH Network Digital Home Advantage Customer Agreement for complete details. All service marks and trademarks belong to their respective owners. ©2011, DISH Network L.L.C. All rights reserved. HBO®, Cinemax® and related channels and service marks are the property of Home Box Office, Inc. SHOWTIME and related marks are registered trademarks of Showtime Networks Inc., a CBS Company. Starz® and related channels and service marks are the property of Starz Entertainment, LLC. ESPN GamePlan, NHL Center Ice, NBA League Pass and ESPN Full Court automatically continue at a special renewal rate each year provided DISH Network carries this service, unless you call to cancel prior to the start of the season. ESPN GamePlan, NHL Center Ice, NBA League Pass, ESPN Full Court and MLS Direct Kick are non-refundable, non-pro-ratable and non-transferable once the season begins. Games subject to local blackout. NHL, the NHL Shield and Center Ice name and logo are registered trademarks and The Game Lives Where You Do is a trademark of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. © NHL 2010. All Rights Reserved. BA, the NBA logo and team identifications are the exclusive property of NBA Properties, Inc. All Rights Reserved. © 2010 MLS™ All rights reserved.

............................................................................16 Plans & Offers .................................................................................................. 20 Installation .......................... 6 Additional Programming ......................................................................24 .....................................................................................................................................................Sales Guide Contents Selling DISH Network ............................................................12 Products .............................................................................................. 14 TV EverywhereTM .......................................................................................................................................................................................................10 International Programming ...................... 22 Customer Satisfaction........................................................... 4 2011 Standard and HD Programming ............................................................................................................ 8 Latino Programming .................................................................................................................................

rewind.4 FOR TRAINING PURPOSES ONLY Selling DISH Network Discovery Questions Programming Questions 1 2 3 • What do you like to watch? • What are your must-have channels? • Who else watches TV in your home? • What do they like to watch? DVR Questions • Would you like the ability to record your favorite shows? • Would you like the ability to pause. and record live TV? Additional Receiver Questions • How many TVs do you have in your home? • Which TVs would you like to have DVR functionality? • Which TVs are High Definition? .

you will find more detailed sales tools such as key benefits. DVR. State why you made the recommendation “Because you said you have two TVs with one being HD. Ask the customer if the package you recommended meets their needs “Does America’s Top 250 and our award-winning HD DVR for both of your televisions sound like a good fit?” Close Calculate a package price and ask for the customer’s business.” Check . common objections. . I recommmend America’s Top 250 with HD Free For Life and our award-winning HD DVR that delivers programming to two TVs. The Customer Information Sheet is a helpful tool that can help you build a tailored package for your customer and calculate a price. . . Going through this Sales Guide. industry-tested sales tips. and Additional Receiver set-up recommendations “Based on what you told me. .SELLING DISH NETWORK 5 Selling DISH Network Offer 1 2 3 Recommend . and you want DVR functionality on both. . . Make your programming. competitive analysis.” Because you said . . Thi form d the ti This f and th entire Sales Guide can be found on DISH Portal. our HD DuoDVR will deliver programming to both. and more. America’s Top 250 has both Lifetime for your wife and the Military Channel you said you couldn’t live without.

Nickelodeon/ Nick at Nite (E) HD Nickelodeon/ Nick at Nite (W) Nicktoons Network Oprah Winfrey Network Outdoor Channel Ovation Oxygen Planet Green HD QVC ReelzChannel Regional Sports Network(s) RFD-TV Science Channel HD Sí TV SIRIUS – over 60 music channels Sleuth SOAPnet SPEED HD Spike TV HD Sportsman Channel HD Style HD Syfy HD TBSSAP HD TeenNick TeleFutura (E)4 TeleFutura (W) HD4 $ 49.99/mo Reg.99/mo America’s Top 200 A&E HD Cartoon Network (E) HD CMT HD CNBC HD CNN HD Comedy Central HD Discovery Channel HD ESPN HD ESPN2 HD Food Network HD HD Theater HD Only HDNet HD Only HGTV HD History HD Lifetime HD Palladia HD Only 12-MONTH SPECIAL Get in the game with a wide range of sports. Price $44. Price $34. ask your Authorized DISH Network Retailer. 1 = Requires purchase of additional dish antenna. 3 = Available in: Ohio. Price $69. Price $49. Minnesota. 3ABN1 Angel 11 Angel 21 A&E HD ABC Family Cartoon Network (E) SAPHD Cartoon Network (W) CMT HD CNBC HD CNN HD Comedy Central HD C-SPAN C-SPAN2 Discovery Channel HD DishCD over 30 music channels DishHOME Interactive TV Disney Channel (E) E! Entertainment Television HD ESPN HD ESPN2 HD ESPNEWS ESPNU Food Network HD FOX News Channel HD FX HD HDNet HD Only HGTV HD History HD HLN HD ION Lifetime HD MTV HD MTV2 Nickelodeon (E) HD A&E HD ABC Family AMC HD Animal Planet HD BBC America HD BET HD Big Ten Network HD 3 Bravo HD Cartoon Network (E) SAP HD Cartoon Network (W) CBS College Sports HD CMT HD CNBC HD CNN HD Comedy Central HD C-SPAN C-SPAN2 Current TV Discovery Channel HD DishCD over 30 music channels DishHOME Interactive TV Disney Channel (E) Disney Channel (W) Disney XD SAP Documentary Channel E! Entertainment Television HD ESPN HD ESPN2 HD ESPNEWS ESPNU Food Network HD FOX News Channel HD FX SAP HD G4 HD Galavisión HD Golf Channel HD GSN Hallmark Channel HD HDNet HD Only HGTV HD History HD HLN HD Independent Film Channel (IFC) Investigation Discovery HD ION Lifetime HD Lifetime Movie Network HD msnbc HD MTV HD MTV2 NBA TV HD NFL Network HD NHL Network HD Nick Jr.99/mo A&E HD ABC Family AMC HD Animal Planet HD BBC America HD BET HD Big Ten Network HD 3 Bio HD Bloomberg Television BoomerangSAP Bravo HD Cartoon Network (E)SAP HD Cartoon Network (W) CBS College Sports HD Chiller CMT HD CNBC HD CNBC World CNN HD Comedy Central HD Cooking Channel HD C-SPAN C-SPAN2 Current TV Discovery Channel HD DishCD – over 30 music channels DishHOME Interactive TV DISH Music – over 18 music channels Disney Channel (E) Disney Channel (W) Disney XDSAP DIY HD Documentary Channel E! Entertainment Television HD Encore (E) HD Only Encore (W)SAP Encore Action Encore Drama Encore Love Encore Mystery Encore Wam Encore Westerns ESPN HD ESPN2 HD ESPNEWS ESPNU Food Network HD Fox Business Network HD Fox Movie Channel FOX News Channel HD Fox Soccer Channel HD FUEL TV FXSAP HD G4 HD Galavisión HD Golf Channel HD Great American Country GSN Hallmark Channel HD Hallmark Movie Channel HD HDNet HD Only HGTV HD History HD History International HD HLN HD Tennis Channel HD The Hub The Movie Channel (W)SAP The Movie Channel Xtra (W)SAP The Three from EPIXSAP TLC HD TNT SAP HD Travel Channel HD truTV HD Turner Classic Movies HD TV Games Network TV Guide Network TV Land Univision (E) HD Univision (W) USA HD Veria Versus HD VH1 HD VH1 Classic WE: Women’s Entertainment Weather Channel HD WGN America HD Fox Soccer and FUEL TV are not available in AT120 or AT200.6 FOR TRAINING PURPOSES ONLY Standard & HD Programming DISH America Back to basics and value with over 60 favorite channels for one low price 12-MONTH SPECIAL $ 24.99/mo Reg. 4 = TeleFutura East is available to subscribers in the Eastern and Central time zones.99/mo Reg. To find out if you are eligible. . You must have an HD television to view channels in high definition. Local channels in HD subject to availability.99/mo Nickelodeon (W) Nick at Nite (E) HD Nick at Nite (W) QVC ReelzChannel Spike TV HD Syfy HD TBS SAP HD TLC HD TNT SAP HD Travel Channel HD TV Games Network TV Guide Network TV Land USA HD VH1 HD Plus: Shop. Regional Sports Networks are available based on geographical location.99/mo Spike TV HD Syfy HD TBS HD TLC HD TNT HD Travel Channel HD USA HD Weather Channel HD America’s Top 120 Plus The perfect combination of sports and value with over 120 must-have channels and your Regional Sports Network(s) 12-MONTH SPECIAL $ 34. Michigan. 2 = Available at no cost to all DISH Network customers. movies and more with this 220+ channel package $ 39. Wisconsin. Additional fees may apply for existing DISH Network customers to upgrade their dish antenna. learn and explore with additional specialty channels.99/mo ReelzChannel Regional Sports Network(s) RFD-TV Sí TV SIRIUS . Illinois and sections of Pennsylvania and Indiana.99/mo Reg. TeleFutura West in HD is available to all time zones.Over 60 music channels SOAPnet SPEED HD Spike TV HD Syfy HD TBS SAP HD TeenNick TeleFutura (E)4 TeleFutura (W) HD4 TLC HD TNTSAP HD Travel Channel HD truTV HD Turner Classic Movies HD TV Games Network TV Guide Network TV Land Univision (E) HD Univision (W) USA HD VH1 HD WE: Women’s Entertainment Weather Channel HD WGN America HD America’s Top 120 Double the entertainment with 120 of America’s most-watched channels 12-MONTH SPECIAL $ 29. SAP = Free Spanish audio feed.99/mo Reg. Nickelodeon/ Nick at Nite (E) HD Nickelodeon/Nick at Nite (W) Oprah Winfrey Network Ovation Oxygen QVC 12-MONTH SPECIAL America’s Top 250 More than 260 channels including 18 movie channels makes this the top pick for flicks Independent Film Channel (IFC) Investigation Discovery HD ION KBS World 2 Lifetime HD Lifetime Movie Network HD Military Channel MoviePlex msnbc HD MTV HD MTV2 mun2 Nat Geo WILD HD National Geographic Channel HD NBA TV HD NFL Network HD NHL Network HD Nick Jr. TeleFutura West is available to subscribers in the Mountain and Pacific time zones. Iowa. Price $59.

• America’s Top 120: Double the entertainment with 120 of America’s most-watched channels for a great value. America’s Top 120 Plus. and Cinemax for $104. *5 packages for under $50 prices are valid for the first 12 months. Requires a 24-month agreement. and America’s Top 250.99/mo. DISH America Silver.STANDARD & HD PROGRAMMING 7 Key Benefits • DISH America: Back to basics and value with over 60 favorites for one low price. movies. DISH America. • America’s “Everything” Pak: Want even more movies? Get over 260 channels plus HBO. The 5 packages are DISH America. With DISH Network. Price protection does not apply to the promotional offer price. AT 120 Plus. Competition Crushers • Are your customers tired of their cable companies’ rate hikes? DISH Network offers 5 packages for under $50 and price protection until January 31st 2013. AT 250. America’s “Everything” Pak and DishLATINO packages are not price protected. Discovery Questions • What are the must-have channels in your household? • Do you have an HD television or plan on buying one? • Who else is watching television in your home? Children? Spouse? Roommate? What do they like to watch? • What do you currently pay for television service? Overcoming Objections • “Is my package price just going to go up in 6 months like with my cable company?” No. • America’s Top 200: Get in the game and stay there with a wide range of sports. * Note that the everyday price of AT 120. AT 200. America’s Top 200. your regular monthly price is protected until January 31st of 2013*. Sales Tips Customers who sign up for an America’s Top package under DHA24 can enjoy all of the following benefits: • Save $15 or $20 per month for 12 months • Price protection until 2013 on the regular price of America’s Top programming — excludes AEP • HD Free for Life (with AutoPay and Paperless Billing) • Showtime Free for 3 Months (with AutoPay and Paperless Billing) • Playboy Free for 3 Months (with AutoPay and Paperless Billing) • DISH Platinum Free for 3 Months (with AutoPay and Paperless Billing) . Starz. America’s Top 120. • America’s Top 120 Plus: The perfect combination of sports and value with over 120 musthave channels plus your Regional Sports Network(s). and more in this 220+ channel package. • America’s Top 250: More than 260 channels including 18 movie channels makes this your top pick for flicks. Fox Soccer Channel and FUEL TV. and DISH America Gold will be price protected through 1/31/2013. Showtime.

..................................................DishCinema....... $24/mo Any 3 movie packages ........ Requires subscription to America’s Top 120 Plus or higher programming.. Available in April PAY-PER-VIEW EVENTS........99 each HD Movies: $5......... Half Season $79 MLS DIRECT KICK .....................Varies Prices and Packages subject to change without notice......... Available in Sept........................................................... $16/mo 8 Channels 8 Channels FREE ...... $15/mo Sportsman Channel..................... $5/mo The Three from EPIX ....................................................................... timeless classics and more are yours to enjoy any time and as many times as you want............................................ $3/mo Super Stations (KTLA.............................99 or $6...................... Half Season $123.......... $7/mo ESPN GamePlan........................................ for 3 months 9 Channels 8 Channels 5 Channels 6 Channels (Reg $13/mo) ...................................................................................... KWGN.............................. $13/mo ................ Half Season $99 ESPN FULL COURT ...... The more you watch....... À LA CARTE Packages and Stations Multi-Sport Pack Over 25 Sports Networks ... NHL® CENTER ICE® ................. You’ll enjoy unlimited access to tons of movies for just $10/mo............... $42/mo Sports Packages Requires compatible receiver and qualifying HD programming............................. the more you save! Premium Movie Packages For 3 months ..................................99 each Availability depends on receiver model................. Hollywood blockbusters............................ ..... $7/mo Ask about other à la carte packages and channels ................ $7/mo Fox Soccer Plus...................... $33/mo All 4 movie packages ............ family favorites....................................................80 NBA LEAGUE PASS ..................... DISH CINEMA THE LATEST HITS AT HOME ON DEMAND! Rent by remote on channel 501 Call 1-877-DISH-PPV (347-4778) or visit www...........com SD Movies: $4......................................................................................................... $10/mo Encore Movie Pack ... WSBK........ Must have broadband Internet connection to access all features.. $13/mo 5 Channels 4 Channels Order More Packages and Save More Money! Any 2 movie packages ................................8 FOR TRAINING PURPOSES ONLY Additional Programming DISH Platinum GET HOLLYWOOD ON DEMAND for only $10 a month Every night is movie night with DISH Platinum............................ WWOR)............................................... DISH Platinum 22 Premium Channels ....................

Overcoming Objections • “I heard that I would need to sign up for DIRECTV if I want sports programming. In fact.ADDITIONAL PROGRAMMING 9 Key Benefits • Showtime has it all – 10 standard definition and 5 high-definition channels with top Hollywood hits and award-winning originals such as Californication. who is your favorite team? Competition Crushers DISH Platinum beats the competition: • DISH Platinum offers 3X more movies than DIRECTV’s Cinema Plus. • HBO offers something for everyone! America’s #1 Premium channel. • DIRECTV advertises thousands of titles.” DISH Network has a huge selection of sports: from the local teams you love to national football. you will pay more for these favorite sports channels on DIRECTV: • Fox Soccer • Big Ten Network • Golf Channel • CBS College Sports • NBA TV • ESPN • NFL Network • ESPN2 • NHL Network • ESPNU . • Cinemax. With 5 standard definition and 4 high-definition channels spanning genres from slasher films to chick flicks. but they don’t tell you that access to all of them will cost you almost $100/month. Cinemax has you covered with the best Hollywood hits. HBO delivers 8 standard definition and 8 high-definition channels with original programming such as Big Love. DISH Network is offering HD Platinum Free for the first 3 months. • Every night is movie night with DISH Platinum.500 movies for just $10/mo. and The Pillars of the Earth. baseball. and basketball. and Episodes. • With DISH Network. timeless classics. Camelot. hockey. The more you watch. Boardwalk Empire. Hollywood blockbusters. with 8 standard definition and 6 high-definition channels. and Real Sports with Brian Gumbel. and more are yours to enjoy any time .and as many times .as you want. top box office releases. the more you save! Discovery Questions • Do you like movies? • You mentioned you are a football fan. and movie favorites. family favorites. Shameless. you can add the full array of DISH Platinum movies to any qualifing package for only $10/month. You’ll enjoy unlimited access to over 2. as well as international soccer and cricket. • Starz delivers the hit Hollywood movies you can’t find anywhere else. plus new original series such as Spartacus. What’s more.

TeleFutura West is available to subscribers in the Mountain and Pacific time zones. Available on select HD channels.99/mo Reg. Música y Más TV Colombia TV Games Network TV Guide Network TVEI Univisión (E) HD Univisión (W) USA HD Utilísima V-ME HD Weather Channel HD WE: Women’s Entertainment Azteca America Bandamax CBeebies CCTV-E De Película De Película Clásico Galavisión History en Español Latin Music – 3 channels LinkTV Pasiones Playboy en Español TeleFutura (E) 12-MONTH SPECIAL DishLATINO Clásico Over 105 favorite channels including locals $ 22.99/mo Spike TV HD SUR Syfy HD TBSSAP HD TeleAmazonas TeleFórmula TeleFutura (E) TeleFutura (W) HD Telehit Telemundo (E) Telemundo (W) Televisión Dominicana The Hub TLC HD TNTSAP HD Tr3s: MTV.99/mo Reg. TeleFutura West in HD is available to all time zones. Price $44. Price $57.99/mo Syfy TBS SAP TeleAmazonas TeleFórmula TeleFutura (E) TeleFutura (W) Telehit Telemundo (E) Telemundo (W) Televisión Dominicana Tr3s: MTV. Price $32. 1 = TeleFutura East is available to subscribers in the Eastern and Central time zones.99/mo Reg. Música y Más TV Colombia TVEI Univisión (E) Univisión (W) Utilísima V-ME Vecindario DISH America Live Azteca America Bandamax BYUTV CBeebies CCTV-E Colours TV Centroamérica TV Cinelatino CNN en Español C-SPAN DISH Earth DishHOME De Película De Película Clásico Discovery en Español Discovery Kids en Español/Discovery Familia DishCD – over 30 music channels Disney XD SAP ESPN Deportes EWTV FOX Deportes Free Speech TV Galavisión History en Español HITN HSN In Country Television Inspiration Network Latin Music – 3 channels LinkTV Mercury mun2 NASA Pasiones Playboy TV en Español SHOP ShopNBC A&E HD AMC HD Animal Planet HD Azteca America Bandamax BoomerangSAP Bravo HD Cartoon Network (E)SAPHD Cartoon Network (W) CBeebies Centroamérica TV Cinelatino CNN HD CNN en Español Comedy Central HD C-SPAN De Película De Película Clásico Discovery Channel HD Discovery en Español Discovery Kids en Español/ Discovery Familia DishCD – over 30 music channels Disney XDSAP Documentary Channel ESPN Deportes Food Network HD Fox Soccer Channel HD Fox Deportes FXSAP HD Galavisión HD HDNet HD Only HGTV HD History en Español HLN HD HorseRacing TV Independent Film Channel (IFC) ION Latin Music – 3 channels Lifetime HD MTV HD MTV2 mun2 National Geographic Channel HD Nick/Nick at Nite (E) HD Nick/Nick at Nite (W) Pasiones Playboy en Español Regional Sports Network(s) Sí TV SIRIUS – over 60 music channels DishLATINO Max Over 255 channels including HD channels 12-MONTH SPECIAL $ 42. Price $37.99/mo TeleFutura (W) Telehit Telemundo (W) Tr3s: MTV.99/mo SRi SUR TeleAmazonas TeleFórmula TeleFutura (E) TeleFutura (W) Telehit Telemundo (E) Telemundo (W) Televisión Dominicana Tr3s: MTV.10 FOR TRAINING PURPOSES ONLY Latino Programming DishMÉXICO Over 55 channels including locals GREAT EVERYDAY PRICE $ 19. Música y Más TV Colombia TV Games Network TV Guide Network TV Land TVEI Univisión (E) HD Univisión (W) USA HD Utilísima V-ME HD VH1 HD Weather Channel HD WE: Women’s Entertainment WGN: America HD Add DishLATINO Bonus Pack (all channels shown above) to any America’s Top package for just $15/mo! 12-MONTH SPECIAL DishLATINO Plus Over 110 channels including locals $ 27. Música y Más Univisión (E / W) V-ME DishLATINO Dos Over 210 channels including HD channels 12-MONTH SPECIAL $ 29. Música y Más TV Colombia TVEI Univisión (E) Univisón (W) USA Utilísima V-ME Vecindario DISH Weather Channel WE: Women’s Entertainment AMC America Live Azteca America Bandamax Boomerang BYUTV Cartoon Network (E) SAP Cartoon Network (W) CBeebies CCTV-E Colours TV Centroamérica TV Cinelatino CNN en Español C-SPAN DISH Earth DishHOME De Película De Película Clásico Discovery en Español Discovery Kids en Español/Discovery Familia DishCD – over 30 music channels Disney XDSAP ESPN Deportes EWTV Fox Deportes Free Speech TV Galavisión History en Español HITN HSN In Country Television Inspiration Network Latin Music – 3 channels LinkTV Mercury mun2 NASA Pasiones Playboy en Español SHOP ShopNBC Sí TV SRi SUR A&E HD ABC Family AMC HD Animal Planet HD Azteca America Bandamax BBC America HD BoomerangSAP Bravo HD Cartoon Network (E)SAPHD Cartoon Network (W) CBeebies Centroamérica TV Cinelatino CMT HD CMT HD CNBC HD CNBC World CNN HD CNN en Español Comedy Central HD C-SPAN C-SPAN2 De Película De Película Clásico Discovery Channel HD Discovery en Español Discovery Kids en Español/Discovery Familia DishCD – over 30 music channels Disney Channel (E) Disney Channel (W) Disney XDSAP DIY HD Documentary Channel E! Entertainment Television HD ESPN HD ESPN2 HD ESPNEWS ESPN Deportes Food Network HD Fox Movie Channel Fox Soccer Channel HD Fox Deportes FXSAP HD Galavisión HD Hallmark Channel HD HDNet HD Only HGTV HD History HD History en Español HLN HD HorseRacing TV Independent Film Channel (IFC) ION Latin Music – 3 channels Lifetime HD MTV HD MTV2 mun2 National Geographic Channel HD Nick/Nick at Nite (E) HD Nick/Nick at Nite (W) Oprah Winfrey Network Pasiones Playboy en Español ReelzChannel Regional Sports Network(s) Sí TV SIRIUS – over 60 music channels SPEED HD SAP = Free Spanish audio feed. .99/mo Reg. Customers who subscribe to DishLATINO Clásico must request access to Public Interest channels. You must have an HD television to view channels in high definition.99/mo Spike TV HD SUR Syfy HD TBSSAP HD TeleAmazonas TeleFórmula TeleFutura (E) TeleFutura (W) HD Telehit Telemundo (E) Telemundo (W) Televisión Dominicana The Hub The Movie Channel (W)SAP The Movie Channel Xtra (W)SAP TLC HD TNTSAP HD Travel Channel HD Tr3s: MTV. HD not available with DishLATINO Clásico package.

• Customers can receive their bill in Spanish. Overcoming Objections • “You don’t have GolTV. Bolivia. .99. an entire package dedicated to Mexican programming with all genres of Mexican television. Colombia. Chile. • Assist in your child’s language development with children’s programming.com/packages/spanishprogramming. • We have channels showing programming from the following countries: Argentina. Sales Tips • Customers with DishLATINO Clásico save $10/mo. for 12 months. for 12 months. Univisión.” DishLATINO offers DishMÉXICO.dishlatino. Uruguay. Dominican Republic. and Venezuela.” The most desirable programming on GolTV is La Liga Española. and TeleFutura. • “You don’t have (a particular favorite) Mexican channel. Ecuador. Discovery Questions • Are you interested in watching TV in both Spanish and English? • Would you like to watch programming specific to a particular country? Customer Communication • Watch the most popular soccer/fútbol channels! We offer ESPN Deportes. a $10 per month savings! • The Playboy en Español channel is FREE with every Latino package. • All DishLATINO information can be found in Spanish on www. Mexico. • All DishLATINO information is now available in English on www. • HD FREE FOR LIFE with DishLATINO Dos and Max packages. DIRECTV does not offer Playboy TV en Español and charges $15. Spain.LATINO PROGRAMMING 11 Key Benefits • Latino programming packages start as low as $19. Univisión.99 per month for Playboy. La Liga EspañolaSpanish soccer league is now available on ESPN Deportes and Centroamérica TV. Peru. Fox Deportes.com. • Watch your favorite telenovelas (soap operas) on Pasiones. and Telemundo.dishnetwork. • Offering at least DishLATINO Dos gives customers a more robust package that is eligible for HD Free for Life. Customers with DishLATINO Dos or DishLATINO Max save $15/mo.

....................................................................................$14...............................................$5..99 Arabic Enhanced Pack .......$22..................................99 French French Bouquet....$19............................ Sony....................................00 Aghapy TV ......... TV Asia........... STAR India One..........................................................$10... International Basic.......$24..............................................................$10............................................................99 Brazilian Brazil Elite............$10.................................................$19...................99 Hindi Pick Two ...........................99 GMA Pinoy Pack .........$39.............................................00 Chinese Great Wall TV Package ..................99 Brazil Clube .........................................................................................................99 * * * * * * STAR India Plus and ZEE TV ...................................99 ERT World ..........................$34...............................................................................$29............................................. Show them the line up and let them choose.....$24............................................00 Chinese Basic......................................99 .................$10.......................................................................00 Noursat ...00 Jus Punjabi ...............................00 Customers subscribing to any America’s Top or DishLATINO programming package are not required to purchase a buythrough package............$10...........................................$5..............................................................99 NTV Bangla................................... Buy-Through Packages Customers must subscribe to one of these Basic Packages to qualify for International packages.........................99 (aapka Colors...............................................................................................................$9..........................$24............................................................................$29...$29.................$10.............................$5.................................................................00 TV9 Telugu .............99 Hindi Arabic Arabic Elite Super Pack............. German German Language Plus Package ...................................00 * * * * Hindi Mega Pack .............................................................99 Hindi Movie Pack ...$19.. SAB TV..$29...............$14............................................................$19.....00 B4U Music .........12 FOR TRAINING PURPOSES ONLY International Programming Choose From Over 200 Channels in 29 Languages! DISH Network offers more International television channels than any other pay-TV provider International programming customers typically know what they want..............$249....................99 TV GLOBO ........................................99 ANTENNA Package ................................................................................................................................................................................99 Brazil Mais ...................................................................................................................................................................$34.......................$10................$24...............99 Hindi Super Pack ............ Zee TV) Bangla Bangla Mega Pack .............$29.......................................................$19...................00 ZEE Sports America ........................................................... Sahara One....................................99 Chinese Elite Pack...................................99 Greek Greek Elite Pack ..........................................................00 Iqraa................................................99 Filipino Pinoy Mega Pack ............................. $5..............................................99 ANTENNA SATELLITE ....99 Bengali Prabasi Pack ................................00 Maa TV ..........................................................................00 TV9 Gujarat ................................................................................................................$34.....................................$49.. NDTV Imagine.............99 TV5 MONDE ..........99 Arabic Music Pack .......................................$19....99 Cricket .........................................................$10.................................................................................................99 Hindi Elite Pack .............................99 Arabic Elite Pack ...................................................$39........................$19..........................................................$20..........................................................................$24....................99/yr News Package ......................................

.......................................................99 Korean Tiger Pack ...........................................................................$29.......99 Jaya Pack ..........................................................$34.........................................$19....................................................................................................$19...99 The Israeli Network.....99 Punjabi Punjabi Pack ..............$10................................................................99 QTV ........................................................................................................99 Kannada Kannada Mega Pack ...............99 Urdu PAK Mega Pack...................................$19.......................$29..................................................................................................................................................$29.........99 itvn......$19...................................................$19..................99 RTPi ........................$29....................................................................................................................................................................................................dishnetwork.....................................99 .................................................................................................................. $9...99 Japanese TV Japan .........................$29.....................99 Surya TV .............$19..........99 Kalaingar Pack ...................99 Nepali Kantipur TV ..........................................$24................99 * packages............$24......................99 GEO TV.....................................................................................99 Taiwanese Elite Pack............................99 GEO Pack ....................99 NTV America ..$19......$29.............................................................. $9..$24....................$19...........99 ARY Pack ...................com/international Portuguese Luso Package ....99 RAITALIA ..............99 Malayalam Malayalam Mega Pack ...$24...........99 Telugu Telugu Pack .....................................$19....................................................................$19..............................$19.................................................... Additional information can be found at www.................................................99 Polish Polish Super Pack ...............$19.....................................................99 Tamil Tamil Mega Pack ...................................INTERNATIONAL PROGRAMMING 13 Israeli Israeli Select Package.....................................................................................00 Pan-African Pan-African Bouquet.......................................................................99 Italian Panorama Italiano .....................................................................................................................................................................................................$34.....................99 TVN Complete ...................................$19.......$29...................................................$24....................$29.........................................$19......... Customers must * These packages areinconsidered add-on to qualify for add-ons in thatsubscribe to a primary package a language group language.....99 KTV ......................................................................................................99 Taiwanese Taiwanese Mega Pack............................................99 Russian Russian Mega Pack ....................................................................................99 Polsat 2 .......

ViP® 222k 1 HDTV & 1 SDTV ViP® 211.14 FOR TRAINING PURPOSES ONLY Products Award-Winning Equipment DISH Network builds unrivaled. Plus. Record more of what you love with a 1 TB (Terabyte) hard drive — the largest in the TV industry. watch TV Everywhere™ with built-in Sling ® technology – get your programming on a computer or mobile device. SlingLoaded is a trademark of Sling Media. . award-winning equipment with the most innovative technology in the industry. Inc. *Requires connection to a phone line and a subscription to Caller ID ** Receivers activated prior to 2/1/11 will provide functionality for 1 HDTV and one mobile device. 625 2 SDTVs 120 GB Hard Drive (522) 250 GB Hard Drive (625) 512 1 SDTV 120 GB Hard Drive 311. 1 SDTV ** or 1 Mobile Device 1 Terabyte (TB) Hard Drive Dolby® Digital Picture-In-Picture in single mode Caller ID* 1080p VOD External Hard Drive Compatible (to store movies) Caller ID* Caller ID* Caller ID* Caller ID* Caller ID* External Hard Drive Compatible (to add DVR functionality) WINNER ViP® 922 SlingLoaded™ DVR ® Caller ID* 1080p VOD External Hard Drive Compatible The ViP® 922 SlingLoaded™ DVR connects to one high-definition TV and one standard-definition TV. ViP® 722. DISH Network is a necessity for their home. ViP® 211k 1 HDTV 522. Customers will need to have those receivers updated to connect a second SDTV. Watch one show while recording another or record up to two shows while watching a pre-recorded show. DVR. ViP® 722k 1 HDTV & 1 SDTV 320 GB Hard Drive (622) 500 GB Hard Drive (722) Dolby® Digital Picture-In-Picture in single mode ViP® 612 1 HDTV 320 GB Hard Drive Dolby® Digital ViP® 222. And now customers can set and delete programs on a DVR from their smart phone – more functionality than the competition offers! High-Definition DVRs HD DuoDVRTM Receiver Family HD Solo DVR Receiver Family High-Definition Receivers HD Duo Receiver Family HD Solo Receiver Family SD DuoDVRTM DuoDVR Receiver Family SD Solo DVR Solo DVR Receiver Family SD Receiver Solo and Duo Receiver Families ViP® 622. 322 1 or 2 SDTVs Dolby® Digital Picture-In-Picture in single mode Dolby® Digital Picture-In-Picture in single mode Picture-In-Picture in single mode Caller ID* 1080p VOD External Hard Drive Compatible (to store movies) High-Definition DVR 1 HDTV. If your customer is a fan of HD. or a quality TV picture.

It’s like creating your own instant replay. Overcoming Objections • “Does DISH Network offer ‘On Demand’?” Yes. You should always “future-proof” your customers by installing MPEG-4 equipment whenever possible. while other TV providers charge for the second and third TVs. watch what you want. • DISH Remote Access allows you to control your DVR anytime and anywhere – never miss a show – completely control your DVR from your smart phone or computer! • With a DVR. when you want.PRODUCTS 15 Key Benefits • DISH Network customers can receive HD programming in three rooms for free. Discovery Questions • How many televisions do you have? • How many of your televisions are high definition? • Would you like the ability to record your favorite movies and shows? Customer Communication • DVRs allow you to pause. rewind. • DISH Network has an exclusive 30-second skip forward feature. DISH Network also has an award-winning DVR that allows you to build your own VOD library.000 free and pay selections. • DISH Network offers the best Remote Access in the business – completely control your DVR from your computer or smart phone – set programs to record or delete content (some features require a broadband-connected ViP Series DVR). Competition Crushers • DISH Network has the best HD DVR with the largest recording capacity in the industry (Cnet Best of CES Home Video Award – ViP 922). Video On Demand (VOD) offers over 5. • DISH Network offers the ultimate control over what to watch and when to watch. Parents can record the shows they want their children to view and block the shows and/or channels meant for adults. so you can watch two shows at once! • SlingLoadedTM – Watch your TV EverywhereTM on your PC and mobile device. which allows you to watch commercial-free TV. • DISH Network offers multi-room DVRs – allows you to record in one room and watch in another. . and record live television so that you will never miss your favorite show again. • Picture-in-Picture is built into the receivers. Sales Tips • Be sure to ask your customers if they plan to add an HD television.

or actor for instant results • View search results in an easy-to-read graphical layout Graphical On-Screen Display • Seamlessly navigate your Program Guide. 2. 3. they will be able to access their programming from a web-enabled computer DVR Features • Record your favorite shows and watch them whenever you want. and TV viewing options • Quickly find your favorite channels using familiar network logos • View poster art for movies and TV shows Sling Adapter Add Sling technology to your 722 or 722k and enjoy your favorite shows on-the-go using your computer or mobile device. You’re set up in less than 30 seconds! . DVR. If a DISH Network customer pays for America’s Top 120 and has a ViP® 922 SlingLoadedTM DVR or Sling® Adapter.16 F O R T R A I N I N G P U R P O S E S O N L Y TV Everywhere ViP® 922 SlingLoaded DVR Go Mobile • Watch your favorite live and recorded programs on your computer or mobile device • Manage your DVR from your computer or mobile device by scheduling recordings and browsing/searching the Program Guide ™ PAY ONCE — TAKE YOUR TV EVERYWHERE TV Everywhere means a customer who pays a monthly fee for television should be able to access that paid content everywhere. and Video on Demand/PPV ant • Search by program title. DVR. plus pause and rewind live TV • Record up to two shows at the same time or watch one recorded show while recording two others • 1 Terabyte hard drive – the largest in the TV industry Powerful Search Capabilities • Quickly search thousands of listings across the Program Guide. Press OK. Plug in USB. • Watch your favorite live and recorded programs on your computer or mobile device • Easy Setup 1. description.

and tablet PC. Demo the ViP 922 SlingLoaded DVR or Sling Adapter by showing them how it works on a mobile device or laptop computer. BlackBerry. Android. It’s like taking your Satellite TV and DVR with you in your pocket. • Demo the easy login process to DishOnline. bathroom. iPad™.) • Do you currently watch any movies or shows online? • Do you want to watch TV in the kitchen. mobile device.TV EVERYWHERE 17 Key Benefits More and more people are buying multimedia devices such as mobile tablets and Smartphones connecting to the Internet.com to access live content • Demo the ease of watching content from a mobile device • If the customer has an iPhone. etc.” Competition Crushers DISH Network is the only Pay-TV provider to offer 100% of a customer’s content on a mobile device or computer. It’s easy to unnecessarily make this innovative technology sound complicated while it’s actually very simple. Discovery Questions • Are you away from your home frequently? — Business traveler — Frequent family trips — On-the-go socialite • Do you own an Internet-enabled mobile device? (iPhone®. Android™. and your DVR content from your computer. or other rooms around your house? Customer Communication Explaining the ViP® 922 SlingLoadedTM DVR or Sling® Adapter: “The ViP 922 SlingLoaded DVR is the only DVR that allows you to watch your live content from any web enabled computer or mobile device. DISH Network is the only Pay-TV provider with a full mobile solution by offering: • Live television from a computer or mobile device (Sling Technology) • Remote access to DVR content Only with DISH Network can you access live TV. BlackBerry®. on-demand movies. or tablet PC have them search for the DISH Network App to show how easy it is to set up their phone. . Sales Tips TV EverywhereTM is best explained using a live demo. iPad.

or genre • Access content with a recommended download bandwidth of at least 1 Mbps Logitech Revue with Google TV • Access all web content on your TV with a full web browser • Playback almost any web video with Flash 10 support • Watch TV and browse the Internet at the same time with Picture-in-Picture • Play videos and music.com Through DISHOnline. and more from programmers such as Food Network. display photos.18 FOR TRAINING PURPOSES ONLY TV Everywhere DISHOnline. DISH Cinema. or check email while watching TV • The release of the Android MarketTM (2011) will bring new enhancements to Google TV. • Integrated search across TV. with more to come ™ PAY ONCE — TAKE YOUR TV EVERYWHERE All FREE with a paid DISH Network subscription and a DishNetwork. Starz and Encore. DVR. network. and Internet with $4 monthly DVR Integration Fee. actor.com login and password Subscription not required for all content Customers can also: • View web-exclusive content from providers like HuluTM • Search by title. MTV. EPIX. Discovery Channel. clips. TV shows. • Bookmark your favorite channels • Share what you watch with social networking sites like Twitter® and Facebook® on the Google Chrome browser • Video Chat with the Logitech Video HD camera .com customers can: • Watch their live TV and DVR recordings • Instantly view thousands of movies.

com Competition Crushers • At release. DISH Remote Access Apps and Google TV can be used in the customer’s life. This includes Live TV streaming from your ViP® Receiver.000 movie titles and TV shows. With a single search. and the web. . • Demo the products to show the customer how easy it is to have TV Everywhere.” Some DISH Network competitors offer a few channels online. you can find content from your Program Guide. DISH Network has the ability to give you ALL of your TV content online. DISHOnline. Sling® Adapter. DVR. • DISH Network is the front-runner in mobile TV technology. Features and details are less important.com. Google TV allows you to surf the web with the Google Chrome browser. Paint a picture of how the ViP® 922 SlingLoaded DVR. It’s like adding an easy-touse computer to your TV. • Ask discovery questions to customize an example of how they could use the TV Everywhere experience. Some content is available free to non-DISH Network customers as well.com is competitive with NetflixTM and HuluTM as it provides thousands of movies and TV shows online. only DISH Network customers will be able to integrate Google TV’s search functionality with their DVR and Program Guide.com • “My cable company advertises that they have some programming content available online.” Not only does DISH Network have a robust On Demand offering with over 5. • DISHOnline. position TV Everywhere to show how DISH Network is the premier TV product of the future. Sales Tips Selling the TV EverywhereTM concept is all about helping the customer see the experience. On Demand content from dozens of your favorite channels along with thousands of Video On Demand movies using DISHOnline. your DVR content.” Overcoming Objections • “I heard DISH Network doesn’t have On Demand like my cable company. On Demand is also offered on the web through DISHOnline.TV EVERYWHERE 19 Discovery Questions • Do you currently watch any movies or shows online? • Do you like having your television content On Demand? • Do you find yourself on your computer while also watching TV? Customer Communication • Explaining Google TV TM with DISH Network: “Google TV brings Internet to your living room through your DISH Network DVR.

HD FREE for Life requires 24-month agreement and AutoPay with Paperless Billing OR $99 One-Time HD Programming Upgrade. DHA. 625) DHA24 Primary $0 $0 $0 $0 2nd OR 3rd $0 $0 $0 $0 $0 $0 $0 $0 DHA Primary 2nd OR 3rd $0 $0 $0 $0 Flex24 Primary $0 $0 $0 $0 2nd OR 3rd $49 $49 $49 $49 $99 $99 $99 $99 Flex Primary 2nd OR 3rd $149 MSRP $149 MSRP $149 MSRP $149 MSRP Additional Receiver Fee $7/month $14/month $10/month $17/month HD Equipment HD Solo (211) HD Duo (222. and Playboy require AutoPay with Paperless Billing. DISH Platinum. & Playboy FREE for 3 Months Service Plan FREE for 6 Months HD FREE for Life Showtime. & Playboy FREE for 3 Months Service Plan FREE for 6 Months HD FREE for Life SD Equipment Solo (311) Duo (322) Solo DVR (512) DuoDVR™ (522. Additional Services: DVR Service Fee: $6/month or $10/month for accounts with a ViP 922 (Charged once per month per account with a DVR) DVR Integration Fee: $4/month (Charged once per month per account with a Logitech Revue with Google TV) Service Plan: $6/month (Free for 6 months for new customers with DHA24. DHA24 DHA Flex24 Flex Save $20/month for 12 months (AT200 / AT250 / AEP) Save $15/month for 12 months (AT120 / AT120+ / Dos / Max) Save $10/month for 12 months (All DISH America / Clásico / Plus) Showtime. Additional ViP 922 receivers are purchased at MSRP of $649.20 FOR TRAINING PURPOSES ONLY Plans & Offers Plans Agreement Activation Fee Cancellation Fee SSN or Tax ID Credit / Debit card Payment Collection Equipment within Plan Installation DHA24 24-month $0 $420 Required Required 1st Bill Upfront Lease up to 3 Receivers (6 tuners) FREE Up to 6 Tuners NEW DHA None $99 N/A Required Required 1st Bill Upfront Lease up to 3 Receivers (6 tuners) FREE Up to 6 Tuners NEW Flex24 24-month $99 $420 Required Required 1st Bill Upfront Lease up to 3 Receivers (6 tuners) FREE Up to 6 Tuners NEW Flex None $149 N/A NOT Required NOT Required 1st Bill Upfront 1st Receiver Discounted Remaining at MSRP FREE Up to 6 Tuners NEW Offers Showtime. DISH Platinum. Flex24. 722. 222k) HD Solo DVR (612) HD DuoDVR™ (622. DISH Platinum. 722k) SlingLoaded™ DVR* (ViP® 922) DHA24 Primary $0 $0 $0 $0 $199 2nd OR 3rd $0 $0 $99 $99 N/A $0 $0 $0 $0 $199 DHA Primary 2nd OR 3rd $0 $0 $99 $99 N/A Flex24 Primary $99 $149 $199 $199 $599 2nd OR 3rd $149 $199 $449 $449 N/A Flex Primary 2nd OR 3rd $149 MSRP $149 MSRP $199 MSRP $199 MSRP $449 MSRP $449 MSRP $449 MSRP $449 MSRP $599 $649 MSRP Additional Receiver Fee $7/month $14/month $10/month $17/month $17/month *Only one leased ViP 922 is allowed per account. DISH Platinum. & Playboy FREE for 3 Months Service Plan FREE for 6 Months HD FREE for Life Save $20/month for 12 months (AT200 / AT250 / AEP) Save $15/month for 12 months (AT120 / AT120+ / Dos / Max) Save $10/month for 12 months (All DISH America / Clásico / Plus) Showtime. DISH Platinum. and Flex) . Check for availability. & Playboy FREE for 3 Months Service Plan FREE for 6 Months HD FREE for Life Showtime.

50/mo Cancellation Fee SSN or Tax ID Required Free Installation (6 Tuners) • HD on up to 3 TVs No SSN? No Credit Card? No Agreement? No Credit Check? Features • HD Free for Life • Save $20/mo (AT200. Dos. and Playboy Free for 3 Months • Service Plan Free for 6 Months THE BENEFITS OF AUTOPAY WITH PAPERLESS BILLING AutoPay with Paperless Billing is a quick. and Playboy Free for 3 Months • Service Plan Free for 6 Months • Free HD DVR (1 HDTV/1 SDTV) • HD on up to 3 TVs Features • HD Free for Life • Save $20/mo (AT200. or $10/ mo (All DISH America. and Playboy Free for 3 months Customers can get HD Free for Life with AutoPay with Paperless Billing* * Requires 24-month Agreement . Clásico.PLANS & OFFERS 21 No Agreement? DHA24 24-month Agreement Credit/Debit Card Required No Activation Fee $17. Plus) for 12 Months. AT120+. customers avoid late fees Customers can view their bill online whenever they want Customer can receive Showtime. and Playboy Free for 3 Months • Service Plan Free for 6 Months • Free SD DVR for 2 TVs • HD on up to 3 TVs Flex No Agreement No Credit Card Required No SSN or Tax ID Required $149 Activation Fee No Cancellation Fee Free Installation (6 Tuners) Features • HD Free for Life • Showtime. • Showtime. Max). AT120+. Clásico. and convenient way for a customer to pay their bill. • Showtime. DISH Platinum. Here are 6 key benefits: AutoPay is ideal for busy customers and those who travel frequently Customer’s payments are always on time AutoPay with Paperless Billing eliminates the risk of customers forgetting to pay their bill. or $10/mo (All DISH America. AEP). AT250. AEP) $15/mo (AT120. Max). Plus) for 12 Months. DISH Platinum. DISH Platinum. DISH Platinum. DISH Platinum. Dos. $15/mo (AT120. easy. and Playboy Free for 3 Months • Service Plan Free for 6 Months • Free HD DVR (1 HDTV/1SDTV) Credit Challenged? Flex24 24-month Agreement Credit/Debit Card Required $99 Activation Fee $17. AT250.50/mo Cancellation Fee SSN or Tax ID Required Free Installation (6 Tuners) DHA No Agreement Credit/Debit Card Required $99 Activation Fee No Cancellation Fee SSN or Tax ID Required Free Installation (6 Tuners) Features • HD Free for Life • Showtime.

Account Holder Present Make sure the Account Holder is present for installation.dishnetwork.22 FOR TRAINING PURPOSES ONLY Installation What’s a DISH Network Standard Professional Installation? Materials Provided At No Charge: • Up to 200 feet RG-6 cable • Coaxial cable connectors • Grounding equipment • Weather sealant for connections and structure Standard Professional Installation Includes: • Site survey (at time of installation) • Assembly of dish and mount • This includes tripod.* Room Clear a path and make sure TV is away from wall. and chimney mounts if required to complete the install • Grounding of system components • System peaking for optimum performance • Installation of up to 200 feet RG-6 cable • Includes trenching and attic crawls if required to complete the install • One wall cable penetration • Testing of equipment for proper operation • Orientation to DISH Network programming and equipment Any custom installation work may require an additional charge as determined by the installer. eave. PREPARE CUSTOMERS FOR A SUCCESSFUL INSTALLATION I nstallation Times Installation appointments are scheduled either 8 am – 12 noon or 12 noon – 5 pm.aspx * 1 pm to 5 pm in California . I nstallation Duration Once started. Paperwork Obtain Landlord Permission Form. if needed.com/CustomerService/installation/checklist/default. See: www. Connect Your Receiver Connect receiver to phone line or Internet. Every installation includes a 60-day installation warranty which covers work completed. installation can take up to 4 hours.

have them complete the landlord permission form and provide the form to the installation technician upon arrival.com/CustomerService/installation/checklist/ default. The form can be downloaded at www. Overcoming Objections • “I’ve heard that weather frequently interrupts satellite TV service. Normal weather patterns do not interrupt satellite TV service. including cable companies. Let’s check to see when the next available installation date is in your area. • Installation dates are a popular transition to closing. The FCC prevents HOAs from restricting antenna installations unless it poses safety issues or conflicts with historical preservation society restrictions. any pay-TV service. In fact.. the signal is optimized to reduce the chance of any weather outages. inform them of their rights! Also.aspx.” No one is more reliable than DISH Network. can experience outages during severe weather. Discovery Questions • Do you have a clear line of site to the southern sky? • Do you live in an apartment or single family dwelling? • Do you own or rent your home? • Is there anything unique about your home that you would add to the installer notes? Customer Communication • DISH Network installs 7 days a week.dishnetwork. However. Try closing with the following: “It seems we’ve identified the perfect package to meet your needs. Did you know that cable companies also use satellites to get their TV content and then must pass this signal to you via underground cabling? • “I don’t think my Homeowners Association allows me to have a satellite dish on my property” You may want to double check with your Homeowners Association (HOA) board. Additional fees may apply for non-standard installations.. when your DISH Network service is installed.” . 365 days a year.INSTALLATION 23 Key Benefits • Free Standard Professional Installation is included with every DISH Network system. • Prepare customers for what to expect during a typical install. Sales Tips • If your customer rents.

• Treat every customer like the first customer of the day. . and efficiency. confidence. • Be on the same page as your customers. largest cable and satellite TV providers. The claim excludes fiber option carriers. customer satisfaction is critical in differentiating DISH Network from other pay-TV providers. ensure you understand their needs. DISH Network is #1 in Customer Satisfaction among all cable and satellite TV providers. DISH Network emphasizes the relationship between Customer Satisfaction and Customer Loyalty. YOU are DISH Network. • Remember.24 FOR TRAINING PURPOSES ONLY Customer Satisfaction Why DISH Network? Customer satisfaction measures how well products and services meet and exceed a customer’s expectations. • Demonstrate courteous service. knowledge. In today’s marketplace where competition is fierce. to the customer. Remember that DISH Network is #1 in Customer Satisfaction among all cable and satellite TV providers.S.* * According to the 2010 American Customer Satisfaction Index (ASCI) survey results for the U.

review the activation fee. Some promotional offers are considered either opt in or opt out. most cancel because they’re surprised by something they didn’t expect. • Explain Any Additional Fees such as the DVR Service Fee and Additional Receiver Fee. OPT IN A customer must call in after the promotion ends if they wish to keep the service — Playboy FREE for 3 months — DISH Platinum FREE for 3 months OPT OUT A customer must call after the promotion ends if they wish to cancel the service — Showtime FREE for 3 months — Service Plan FREE for 6 months . • Explain Activation Fee (applies to non-DHA24 customers). review the activation fee and 24-month agreement term. Pay extra attention to the following items: • “Good” Can-Be-Reached Phone Number. and the installation process. PPV ordering. This will allow customers to be updated on what to expect from their installation. their first bill. Customer Communication • Quote Monthly Rates. The customer pre-pays for their first month of service. If the installer has a good phone number to reach the customer with. and their continuing service. When customers cancel service early. Capturing a customer’s email address is key to customer satisfaction.CUSTOMER SATISFACTION 25 Key Benefits • Set Customer Expectations. it is not uncommon for customers to tune out when disclosures are being read. and on-screen Caller ID. • Phone line or Broadband Connection. For DHA customers. The second bill will only include charges for the second month of service. Encourage customers to plug their receiver into a phone line or broadband connection as it will enable such features as Video On Demand. • Opt In / Opt Out. helps create satisfied customers. Always quote a customer their regular monthly rate and the rate with the offer. • Review Billing. who opt to forgo a commitment. The third bill will be sent about 45 days after the first bill/receipt is sent. Providing clear explanations of what to expect on their bill. it is less likely a rescheduling will occur. JULY AUGUST SEPTEMBER July 1 Account Activated 1st Bill/Receipt sent July 16th 2nd Bill sent st August 5th 2nd Bill due Sept 5th 3rd Bill due August 16th 3rd Bill sent Sales Tips Unfortunately. Emphasize the importance of providing the installer with a valid customer phone number. For Flex24 customers. • Email Collection.

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DISH America $ Get your basic favorites America’s Top 120 $ More favorites at a great value er i u mC h o Cons 24 99 29 99 MO MO ’s ce America’s Top 120 Plus A winning combination of variety. DISH Network has a plan and a price that’s right for you.DISH Network Introduces Whether you’re looking for hundreds of channels or just a handful. sports and value $ 34 99 MO America’s Top 200 $ More favoritechannels and sports America’s Top 250 $ Your favorites and top pick for flicks 39 99 49 99 MO MO Prices valid for first 12 months. SPECIAL LIMITED-TIME OFFER . Requires 24-month Agreement.