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The beginning :
The company was founded by Kiichiro Toyoda in 1937 as a department of his father’s company Toyota Industries to create automobiles. it created its first product, the Type A engine, and, in 1936, its first passenger car, the Toyota AA From September 1947, Toyota's small-sized vehicles were sold under the name "Toyopet" The first vehicle sold under this name was the Toyopet SA and sb light truck. After many years toyota want to be more world wide and fighting many markets as american and euorpian markets , they entered the american market by 2 cars Toyopet Crown and the Toyopet Corona.in 1957
but …the name was not well received due to connotations of toys and pets. The name was soon dropped for the American market but continued in other markets until the mid 1960s. they tried to know what’s suits to the customers in the market , for family and teens and older people ,
557. This days : ( from 20 cars in 1935 to 8. The marketing : Toyota's marketing efforts have focused on the positive experiences of ownership and vehicle quality. Its subsidiary.351 car in 2010 ) Toyota has grown to a large multinational corporation from where it started and expanded to different worldwide markets and countries. and 16. 2006 and will be introducing Isuzu diesel technology into their products. Japan. . The world headquarters of Toyota are located in its home country in Toyota. Toyota brands include Scion and Lexus and the corporation is part of the Toyota Group. which manufactures Subaru vehicles. It displaced GM and became the world's largest automobile maker for the year 2008.7% of Fuji Heavy Industries. Toyota also owns 51% of Daihatsu.and they success in find the economic cars with good quality control and suitable price consumers in many countries in the world began turning to small cars with better fuel economy. They also acquired 5. on November 7. It held the title of the most profitable automobile maker (US$11 billion in 2006) along with increasing sales in. the United States. among other countries. Toyota Financial Services sells financing and participates in other lines of business. Aichi.9% of Isuzu Motors Ltd.
Toyota!" (1990–1997). "Everyday" (1997–2000)". "Get the feeling!" (2001–2004).to contacting with this level of people in america who care about economic safe strong car like this special black people in states. in the US). and the marketing for the new Avalon. "Who could ask for anything more" (1986–1989). "I love what you do for me. .The ownership experience has been targeted in slogans such as "Oh." The growth : Toyota find a lot of people looking for a luxury shape that’s what make toyota released Lexus brand 1-The logo: represent the mutually beneficial relationship and trust that is placed between the customer and the company so the larger oval represent the "global expansion of Toyota's technology and unlimited potential for the future. what a feeling!" (1978–1985. and "Moving Forward" (2004–present). Recently. Toyota's new United States marketing strategy has included such hits as "Swagger Wagon" it’s a rap song describing the 4×4 safe car in lyrics. which includes a throwback to the "old days of travel.
2. Advanced Parking Guidance System (automatic parking) .The leadership and the strategy: Toyota’s values and conduct guidelines with the following five principles • • • • • Challenge Kaizen (improvement) Genchi Genbutsu (go and see) Respect Teamwork According to external observers. Adding value to the organization by developing its people. New technologies in toyota: first mass-produced hybrid gasoline-electric vehicles. Long-term thinking as a basis for management decisions. 4. the Toyota Way has four components:] 1. 3. A process for problem-solving. Recognizing that continuously solving root problems drives organizational learning.
152.884 North America 8. United Negro College Fund (40 annual scholarships). helping low-income community members for education.969.013 Asia 1. Toyota created the Toyota USA Foundation. sponsored by the manufacturer Toyota is supporter of the Toyota Family Literacy Program along with National Center for Family Literacy.495 Europe 3. Higher education .2 million in the new venture which will produce the Mitsubishi Regional Jet Philanthropy The Toyota Municipal Museum of Art in Aichi. National Underground Railroad Freedom Center (US$1 million) among others.a four-speed electronically controlled automatic with buttons for power and economy shifting eight-speed automatic transmission Geographic region Total sales ( Yen in millions) Japan 8.771. having invested US$67.742 Toyota’s activities for the socitey: Aerospace Toyota is a minority shareholder in Mitsubishi Aircraft Corporation.957 Others 1.707.346.
with his mind. almost in real-time". Toyota has been developing multitask robots destined for elderly care. Robotics n 2004. "United States Hispanic Chamber of Commerce Internship Program. Toyota showcased its trumpet-playing robot. as Sakichi Toyoda had planned to establish a university as soon as he and Toyota became successful. manufacturing." "Toyota International Teacher Program. Indonesia . The thought controls allow the wheelchair to go left. and others. Agricultural biotechnology Toyota invests in several small start-up businesses and partnerships in biotechnology." "Toyota TAPESTRY. and entertainment. Designed for use with wheelchairs. Toyota Technological Institute founded the Toyota Technological Institute at Chicago in 2003.T. including: • P. right and forward with a delay between thought and movement of just 125 milliseconds Finance Toyota Financial Services Corporation provides financing to Toyota customers." "Toyota Community Scholars" (scholarship for high school students).Toyota established the Toyota Technological Institute in 1981. Toyota Bio Indonesia in Lampung. A specific example of Toyota's involvement in robotics for the elderly is the Brain Machine Interface. "Toyota Youth for Understanding Summer Exchange Scholarship Program." and "Toyota Funded Scholarship It has contributed to a number of local education and scholarship programs for the University of Kentucky. Toyota is supporter of the "Toyota Driving Expectations Program. Indiana. it "allows a person to control an electric wheelchair accurately.
. Aomori Prefecture Sichuan Toyota Nitan Development Co. Aichi Prefecture By : mohammed ragab ibrahim . Ltd. Ltd. in Rokkasho-Mura. in Sichuan. China Toyota Roof Garden Corporation in Miyoshi-Cho. in Western Australia and Southern Australia Toyota Floritech Co. Ltd.• • • • Australian Afforestation Pty.. Kamikita District.