This action might not be possible to undo. Are you sure you want to continue?
A PROJECT REPORT ON
SUBMITTED BY SHRIKANT S. RANE. T.Y.B.M.S. [Semester V]
RAMNIRANJAN JHUNJHUNWALA COLLEGE, GHATKOPER (W), MUMBAI - 400 086
UNIVERSITY OF MUMBAI
2006 - 2007
PROJECT GUIDE MR. J.C.SABOO
DATE OF SUBMISSION
I, Mr. Shrikant Rane ,student of Ramniranjan Jhunjhunwala College of TYBMS [Semester V] hereby declare that I have completed my project, titled ‘Tourism Industry’ in the Academic Year 2007-2008. The information submitted herein is true and original to the best of my knowledge.
_______________________ _ Signature of Student [Shrikant Rane]
The information submitted herein is true and original to the best of my knowledge.CERTIFICATE I. titled ‘Low Cost Airlines’ in the academic year 2007-2008.C. Shrikant Rane.Usha Mukundan] Signature Of The Project Co-ordinator [Mr. J. MR.SABOO] . hereby certify that Mr. student of Ramniranjan Jhunjhunwala College of TYBMS [Semester V] has completed her project. _______________________________ ______________________ Signature Of The Principal [Dr.SABOO.C. J.
] ACKNOWLEDGEMENTS As the students of TY BMS we would like to express our warm gratitude to our respected Prof. It seems appropriate to say thank you in the end rather than at the beginning because it is actually the omega of the project. Chitnes and Prof. . which they helped to bring about. Manju. And finally to all our devoted group members for their wholehearted support and continually bringing statements of urgent issues with their compassionate viewpoint and deep insights ……As always. who aided us in the undertaking of the completion of this work.
LETTERS OF VISITS .
Executive Summary .
The distance between these two places is of no significance. 2. No. 16. 13. 3. 15. 10. 14. . and the provision of services for this act. Tourists are people who are "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure. 17. 1. 7. 4. 8. business and other purposes not related to the exercise of an activity remunerated from within the place visited" (official UNWTO definition). 9. 1-2 3-4 5-7 8-9 10 11-13 14 15-21 22-23 24-26 27 28-29 30-39 40-45 46-49 50 51 1-3 INTRODUCTION Tourism is the act of travel for the purpose of recreation and business. 18. 11. 12. 5. Topic INTRODUCTION DEFINITION TOURISM: THE INDUSTRY CHARACTERISTICS OF TOURISM CLASSIFICATION OF TOURISM SPECIAL FORMS OF TOURISM TYPES OF TOURISTS MARKETING MIX SEGMENTATION SWOT ANALYSIS PEST ANALYSIS GOVERNMENT POLICES TOURISM IN INDIA MAJOR PLAYERS IN TOURISM BOOMING TOURISM INDUSTRY Article: Tourism-The First Commercial Venture Conclusion Annexure Page No. 6.INDEX Sr.
new and different experiences. Sometimes Tourism and Travel are used interchangeably. Consequently the development of tourism is often a strategy employed either by a Non-governmental organization (NGO) or a governmental agency to promote a particular region for the purpose of increasing commerce through exporting goods and services to non-locals. adventure. hospitality services . culture.A more comprehensive definition would be that tourism is a service industry. insurance and safety and security. Wealthy people have always traveled to distant parts of the world to see great buildings or other works of art. rail. to learn new languages. and related services such as banking. or to taste . The intangible elements include: rest and relaxation. escape. space. souvenirs. road. comprising a number of tangible and intangible components. The tangible elements include transport systems . foods and beverages. implying a shallow interest in the societies and places that the tourist visits. water and now. but implies a more purposeful journey.air.accommodation. to experience new cultures. tours. In this context travel has a similar definition to tourism. Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises that sell (export) services to these travellers. The term tourism is sometimes used pejoratively.
" . city or a region. He defined it as. DEFINITION DEFINITION OF TOURISM One of the earliest definitions of Tourism was given by the Austrian Economist Hermann Von Schullard in 1910. stay and movement of foreigners inside and outside a certain country. which directly relate to the entry. "Sum total of operators. mainly of an economic nature.new cuisine. As long ago as the time of the Roman Republic places such as Baiae were popular coastal resorts for the rich.
defined Tourism as.International Association of Scientific Experts in Tourism defined Tourism “In terms of particular activities selected by choice and undertaken outside the home environment. provided that the stay does not imply the establishment of a permanent residence and is not connected with remunerative activities.” . Tourism Society of England defined it as "Tourism is the temporary." In 1976. "Tourism is the totality of the relationship and phenomenon arising from the travel and stay of strangers.Hunziker and Krapf." In 1981. It includes movements for all purposes. short-term movement of people to destination outside the places where they normally live and work and their activities during the stay at each destination. in 1942.
It has come from the word “tour”. Persons arriving in the sea of sea cruise. Tourism was defined as people traveling abroad for periods of over 24 hours. “Tourists are the voluntary temporary travelers. The origin of the word “tourist” date back to 1292 AD. Tourists are: Persons traveling for pleasure. DEFINITION OF TOURISTS The terms tourist and tourism were first used as official terms in 1937 by the League of Nations. A number of experts have defined the term: “Tourist is a person who makes a journey for the sake of curiosity for the fun of traveling”. Persons traveling for convention . traveling in the expectations of pleasure from the novelty and change experienced on a relatively and non-current round-trip”. health and domestic reason.
the range of airline services has considerably. It helps to earn valuable foreign exchange. car hire. over the years. Thanks to the increase in tourist traffic. Tourism has a potential to create the maximum number of jobs. In order to . Telecommunication and Tourism. passenger railways. According to an assessment. This shows the important role marketing plays as competition and demand intensifies. ranging from the biggest international chains recognizable worldwide such as Hilton and Holiday Inn to small independent establishments. cruise and ferry lines. 100 million additional jobs will be created by the Tourism industry in the next 25 years. The tourism industry comprises of the following main and distinctive sectors: Transportation Tourism industry is heavily dependent on the transportation industry which comprises of airlines. coach and bus travel. not only in terms of frequency of flights and number of destinations.TOURISM: THE INDUSTRY Tourism emerged as the largest global industry of the 20th century. but also in terms of different services. in India alone. and differing levels of service to meet different passenger needs. Accommodation Accommodation includes hotels. In the new millennium global economy will be governed by Technology.
g. family.com. They range from highly specialized operations such as Indianvisit. who customize every kind of trip that you can dream of. Thomas Cook is one of the best known of such operators. or singles holidays to ‘near’ or ‘faraway’ destinations. they also offer travel agency and financial services to their consumers.gain recognition in an increasingly competitive marketplace. notably self-catering apartments and club type complexes. and present a recognizable identity to consumers which enables them to compete against the larger. Tourism Destination Operators/ Destination Management . more established chains. to large operators offering services at all different levels to cater for budget. Tour operators Tour operators are the firms which specialize in providing the whole holiday package. they can offer central reservations services. adopting a consortium approach. many smaller independent hotels have grouped together. for e. An independent local coach firm may also be a tour operator. and many transportation companies also offer holiday packages. Under a central brand name. Other types of accommodations are also well established in tourist markets. incorporating travel and accommodation needs for the consumer.
as it is an area of the tourism industry which has seen a massive growth in the development of theme parks and other types of artificial tourist destinations in the recent years. which make it area which should be considered separately as a tourism industry. which attracted over half a million tourists in 1991. and the continuing trends. . On a smaller scale. and similar attractions now represent a significant amount of tourism activity. heritage parks which being developed from Britain’s industrial wasteland such as Wigan Pier. It is due to the recent growth. The new Euro Disney theme park in France is an example of a tourism destination operation. However Disneyland and Disneyworld in America were the forerunners of this development in tourism marketing.This is new category in many senses. and they have been well established for decades.
the tourist cannot visit the place the opportunity is lost. Tourism product is used as a time of availability. FIXED LOCATION Tourism destinations are fixed locations so effort must be taken in communicating the facility to the potential consumer. Relatively large financial investment. this becomes one of its important characteristics. Hence. It cannot be preserved. PERISHABILITY An unused hotel bed or empty flight seat represents an immediate loss of that service as a means of earning profit. The number of beds in a hotel or seats on a flight is fixed so it is not possible to meet sudden upsurges in demand similarly restaurants tables. Incase. RELATIVELY LARGE FINANCIAL INVESTMENT . every modern tourist establishment and facility requires large investment frequently over a long time scale. hotels beds and flights seats remain empty and unused in periods of low demand.CHARACTERISTICS OF TOURISM INDUSTRY INFLEXIBILITY The tourism industry is highly inflexible in terms of capacity.
as people interact with people at virtually EVERY stage of the way.Every modern tourist establishment and facility requires large investment. Indian hotels have reduced their tariffs significantly. The overseas players have brought in efficient systems and service standards from Europe and the US. Competition has forced Indian hotel groups to improve their standards. PEOPLE ORIENTED Tourism Services are high contact services. The consumer interacts with a myriad of service people starting from when he books his ticket and throughout the course of his holiday. The customer has benefited in many ways. including Hyatt. The influx of foreign players has led to major price wars in the industry. Radisson and Holiday Inn. This means that the level of risk and the rate of return are critically important to tourism management. According to one hotelier. frequently over a long time scale. BENEFITS TO CUSTOMERS Since the economy opened up in 1991. "India has become a . The result is that the quality of service has improved. In an attempt to woo customers. and the service people are plenty and have high contact with the consumers. several foreign chains have entered the Indian market. Regent. Tourism services are very people-oriented services. Hilton. Four Seasons.
normal market -– like others in the West or in Southeast Asia – with demand and supply determining the price". .
INTERNAL TOURISM: It means visiting by residents of 3.CLASSIFICATION Tourism may be classified into the following types: INBOUND INTERNATIONAL TOURISM: It means visiting 1. DOMESTIC TOURISM: It consists of inbound 4. to a country by non-resident of that country. plus outbound international tourism. . OUTBOUND INTERNATIONAL TOURISM: It means 2. international tourism plus internal tourism. a country to their own country. NATIONAL TOURISM: It consists of internal tourists 5. visiting by the residents of a country to another country.
EDUCATIONAL TOURISM It may involve travelling to an education institution. particularly: 1. visiting historical or interesting cities. such as cooking classes with a famous chef or crafts classes. 2. a wooded retreat or some other destination in order to take personal-interest classes. GARDEN TOURISM It means visiting botanical gardens. Mumbai. 3. Chennai. etc. and experiencing their cultural heritages. Ahmedabad. Amritsar. or opera tourism where the tourist sees many operas or concerts during the tour. 4. or adventurous sports such as mountaineering and hiking (tramping). 5. This type of tourism may also include specialized cultural experiences. ADVENTURE TOURISM This type of tourism involves travel in rugged regions.SPECIAL FORMS OF TOURISM For the past few decades many forms of tourism are becoming more popular. CULTURAL TOURISM It includes urban tourism. HERITAGE TOURISM . such as Delhi. such as Versailles and the Taj Mahal. famous places in the history of gardening. such as art museum tourism where the tourist visits many art museums during the tour. Banglore.
in the case that there are long waiting lists in one's own country for use of free or cheap health care organisations for what is illegal in one's own country. POP-CULTURE TOURISM This tourism refers to tourism by those that visit a particular location after reading about it or seeing it in a film. some of them. abortion. euthanasia. etc. for instance.It is visiting historical (Rome. Athens. HOBBY TOURISM Tourism alone or with groups to participate in hobby interests. HEALTH TOURISM It means usually to escape from cities or relieve stress. such as old canals. battlegrounds. etc. e. railways. or to experience something pertinent to the hobby. square dance cruises. 9. Examples might be garden tours. 6. to meet others with similar interests. . 10. often to "health spas". MEDICAL TOURISM It is used for advanced care that is not available in one's own country. perhaps for some 'fun in the sun'.g. 8. Cracow) or industrial sites. euthanasia for non-citizens is provided by Dignitas in Switzerland. PERPETUAL TOURISM It is mainly for wealthy individuals who are always on vacations. 7. for tax purposes or to avoid being resident in any country. etc.
Las Vegas. . etc. 14. PILGRIMAGE TOURISM Pilgrimage tourism refers to ancient holy places (Rome and Santiago de Compostela for Catholics. golf and scuba diving are popular ways to spend a vacation. and seeing them play everyday. Temples and stupas of Nepal for the Hindus and Buddhist. SPORT TOURISM Skiing. shrines. GAMBLING TOURISM This tourism refers to tourism to Atlantic City. such as Safaris (Kenya). 12. religious sites such as mosques.11. Also in this category is vacationing at the winter home of the tourist's favorite baseball team. ECO TOURISM It means sustainable tourism which has minimal impact on the environment. Mount Athos or Painted churches of northern Moldavia for the Orthodox). 13. Rainforests (Belize) and Hiking (Lapland). Macau or Monte Carlo for the purpose of gambling at the casinos there. or national parks.
Artists Sex: Men. Foreign Students. Actual Users: They are already using the services generated by the tourist organizations Occasional Users: They have not formed the habit of traveling Habitual Travelers: They have formed a habit and avail of the services regularly. Youths. Blue collar. Movie stars . Artists Occupation: White collar. Sex. Potential Users: They have the willingness but the marketing resources have not been used optimally to influence their impulse. Women Region: Rural. Illiterate Status: Rich. Executives. Kids. Academics. Poor Profession: Executives. General: Domestic. desire and ability (income & leisure time). Education. Region.TYPES OF TOURISTS One such way of classifying the users is by dividing them into categories such as General. Urban Education: Literate. Teens. Another method of classifying users of tourism services is on the basis of the frequency of usage of services: Non-users: They lack the willingness. Sportsmen. Seniors Politicians. etc.
Each of these components has its own significance in the product mix and in the absence of even single components. comfortable and convenient trip. A grade service at every stage 4 That meets the customers AUGMENTED desires beyond PRODUCT expectations 5 POTENTIAL The possible evolution to PRODUCT distinguish the offer . can only be experienced. spectacular sights. hotel reservation Set of attributes/conditions Customer friendliness. The tourism product. functional attributes Ticketing. the buyer normally expects good food Prompt services. Components Of Tourist Product. the product mix is incomplete. facilities and transportation. which is mainly the destination. BENEFIT MEANING WITH RESPECT TO THE TRAVEL AND TOURISM INDUSTRY 1. The views of the location travel to the destination. Thus it is a composite product combination of attraction. CORE BENEFIT 2 BASIC PRODUCT 3 EXPECTED PRODUCT The fundamental benefit or Traveling service that the customer is buying Basic. music Totally customized tour packages. the accommodation and facility as well as the entertainment at the destination all form the tourism product.Marketing Mix PRODUCT Product is the combination of tangible and intangible elements.
to prevent competition. long run return . is to operate at two levels. etc. Pricing is also subject to government regulations. Pricing also depends on the Geographic location of the destination. Pricing includes the prices of other services like Air travel. seasonality factor and varying demand cannot be overruled. Bus. value for the money. The first level is corresponds with the marketing strategy. if Hotel charges change then also tourism package changes. The objective of pricing in any other firms is to fetch a target market share.g. A very important way. which concerns with the product positioning. Taj is the tourist attraction in India.g. Air price changes tourism package also changes. Pricing of the tourist product is a complex matter because of its composite nature. Seasonality is the most important factor in pricing. Geographical location of the destination affects the pricing decision. Pricing is also based on competitors pricing. E. Railways. E. At the same time. All are included in tourism package. and to take care of the price elasticity of demand. Hotels. To match demand and supply tourist managers try to get either discount. Pricing also depends on Seasonality. in which the travel and tourism business responded to their highly complex pricing circumstances. PRICE Pricing in tourism is a complex process.
Different distribution strategies can be selected for Tourism marketing. The major decision that the tourism marketer takes regarding distribution is relating to the channel of choice and channel members. The two major functions performed by the distribution system in tourism marketing are: To extend the number of points of sales or access. historical attraction. Cox & Kings. The tourism marketer may not have adequate choice of the tourist center. because in most of the case the tourist destinations infrastructure many be natural. The uniqueness of tourism industry is predominant position of intermediaries. There is also small agents spread all over the town who plays a role of place. transportation. The second level corresponds to the marketing PLACE operations or tactics where the prices are manipulated to match the current demand and competition. But. SOTC. Tourism as a product is distributed as a travel. communication important for the development of the tourist center. away form the location at which services are performed or delivered To facilitate the purchase of service in advance . are facilities.on investments etc. Large travel companies like Thomas Cook. Internet is also used widely. etc they act as a wholesalers and these wholesalers also act as a retailer.
bus for local sight seeing. print all sorts of media they use. and it is highly promoted industry. The middleman may be tour operators.Different distribution strategies may be selected to reflect the company’s overall objectives. Ticket booking can also be done through the Internet and payment is made with credit card. The range of tourist products. etc. Some of the important aspects . hotel accommodation. The promotion mix plays a vital role as the users of service feel high degree of involvement and uncertainty about the product and their role in buying process. who buy tourism products in bulk and make them available to travel agents who are retailers. persuading and influencing the decisions of potential tourists. The latest mode of reaching the tourist is through Internet. which are bought by the tour operators are airline seats. The promotion task simplifies the activities of informing. they may also sell directly to customers. Creation of awareness is an important factor in the formulation of marketing mix for the tourism industry. Public or PR (Public Relation) plays an important role in tourism. They use electronic. PROMOTION Advertising and sales promotion in Tourism can be very effective when supplemented by publicity and personal selling. It is also through recommendation of friends and relatives this is a biggest promotion.
guides. Advertising and sales promotion activities in tourism can be very effective when supplemented by publicity and personal selling. publicity. Air. Travel Company. sales support and public relation. staff of travel companies. They are used to demonstrate in pictures and words the images and positioning of the product and the organizations. . Brochures are another form of communication provided by tour operators to stimulate customers and motivate them to buy. etc they are the people. is included in people.of promotion are advertising. Advertising messages may range from subtly attractive visual messages and symbols designed to appeal and stimulate travel desire and needs to simple sales announcements drawing attention to specific product offers. Word-of-mouth is a very important tool of promotion in tourism. Normally a tourist assures a tourism quality like hotels. Research shows that about 80% of the tourist visited different places on the persuasion of their friends and relatives and also their own judgments. sales staff. Travel Company also like Railways. PEOPLE It plays a most important part in tourism. In people local people are very important. etc. that how they treat tourist. The travel agents.
linguistic skills etc. PROCESS The operation process of the tourism firm will depend on the size of the tourism firm. thorough knowledge of the places.The information regarding the travel is provided at a convenient location . all form the people element in tourism marketing. The airline and transportation crew interact with customers while traveling.The personnel who attend to the needs of the tourists form an essential ingredient in tourism marketing. Travel guides especially. The resort or hotel representatives enter to the needs of the tourist when they reach the destination. Hence it is imperative that they have to be at their best at all times. who interact with the customers at the tourist location. The sequential steps involved in the delivery of the tourist products are: Provision of travel information --. are expected to have a lot of patience. tact to transform the occasional tourists into habitual ones. good sense of humor. The sales personnel are responsible for dealing with the customer behind the counter. These contract persons must be trained on interpersonal skills as well as knowledge of the product. The tourist guides. In the tourism industry the travel agents and the travel guides are the two most important people who speak a lot about the industry.
where the potential tourist seeks clarification about his proposed tour. which is an expensive for the customer must be tangibilised with the help of tangible items .Once the contracts and arrangements are entered into. Planning and costing tours-----. `Ticketing----. Liaison with providers of services--. Provision of foreign currency and insurance--. then the task of planning and costing the tour. coaches for local sightseeing etc.In case of foreign travel the final task provide foreign currency as well as insurance PHYSICAL EVIDENCE The tourist attraction. Preparation of itinerates-----.The computerized reservation system has in recent years revolutionized the reservation system for both rail and air travel. this will depend on the tour selected as well as individual requirements. contracts have including transportation companies.Before any form of be entered with the providers of various services to travel is sold over the counter to a customer. hotel accommodation.It is a composition of series of operations that are required to plan a tour.
telephone booth also form a part of the physical evidence. There is a need to describe fully the product. and design of the resort. comfortable seats while traveling. information regarding rules and regulations of the tourist spot and the sign regarding the public utilities like toilets. in tourism is intangible. layout. which must be matched when the product is delivered. product image and status. Printed matters such as brochures also play an important role in the development of tourism. . As the product. etc. route maps.like. which shows how different elements of the programmes are carefully planned to include all necessary information to make holiday establishes expectation of quality value for money. which is done by providing an elaborate brochure. natural service scope. the sign posts that indicate directions.
For example. Urban Literate. one of the most important is Lifestyle. Poor Rural. BASE OF SEGMENTATION Holiday CATEGORIES Mass market Popular market Individual market Primary Secondary Opportunity International On the basis of regions. etc. etc. .SEGMENTATION Though there are a number of bases for segmentation of tourists. Lifestyle Personality motive Knowledge Age Sex Religion Rich. They are also affected by other factors such as level of income. Illiterate Business Travel Cultural Tourism Common Interest Convention Teens Youth Seniors Demand Geography Psychography Demography Socio-economic Purpose Age Such segmentation is useful when deciding the offerings to target a particular segment. Traveling decisions are fantastically influenced by changing lifestyles. availability of leisure time. cities.
This group includes pensioners and retired people. consumption of services might change. They are generally conservative. The mass market consists of vacationists that travel in large groups and prefer all-inclusive tours. but once they have children they would prefer family vacations where there are plenty of activities to entertain kids. For example. Teens and youth might prefer adventure holidays whereas senior citizens would probably prefer more relaxing vacations. As the lifestyle changes. senior executives. The individual market consists of chairmen. a newly married couple might prefer romantic holidays. etc. . The popular market consists of smaller groups going on inclusive or semi-inclusive tours.
The airlines in India. The road condition in India is very bad. India has all types of seasons at the same time because of its tropical nature. mountains and beaches: India is not only a vast country but also a beautiful country with world famous natural locations. Also its location is not very out of reach but easy to travel. It is not the case of less money but the money is not being utilized in the right places and in the right manner. One cannot be tired of exploring its diverse culture. heritage and locations. which attracts lots of foreign tourist everyday. as you will find the climate hot. cold and warm all at the same time in different locations. beggars and elephants. Diversity of culture. villages. are inefficient and do not provide basic facilities at airports. forests. as there are many modes of transport to reach here.a culmination of deserts. dialects and other religious and cultural customs and traditions are all the sources of attraction in India. The different languages. The Indians have not made any efforts to change this image and this has proved very costly as foreigners still think of Indians as illiterates and narrow-minded . humid. for example.SWOT ANALYSIS STRENGTHS India’s geographical location. No proper marketing of India’s tourism abroad: Foreigners still think of India as a land of snake. There is so much to explore in India. WEAKNESSES Lack of adequate infrastructure: It is a major drawback. a blend of various civilizations and their traditions: India’s diversity is its greatest strength. An intolerant attitude among certain sections of people: This is among the people who do not like the foreigners and their entry into the Indian Cultures as they feel that they will change the Indian Culture and attitude and replace it with foreign culture.
Growth of domestic tourism: Indian tourism will only develop if the roots are strong. The Indian tourism industry should take this as an opportunity and push forward its plans. Renuka Chaudhary a very intelligent and practical woman who would like to develop India tourism. All . Singapore in promoting tourism: There are hardly any tourists who confidently come to India and if the other countries offer better packages and places then there is no reason why the tourists should visit India The important task is to get tourism accepted as an instrument of development and national integration. Threats Economic conditions and political turmoil in the other countries affects tourism: As a result of this people are afraid to venture outside their own homes for fear of terrorist attacks and threats to their lives.” Affordable traveling at leisure.For eg: Thomas Cook says “Travel Now Pay Latter. So if the Indians themselves travel around India the foreigners will feel confident to come to India. For this it is necessary to create awareness of India’s charms as a tourist paradise and simultaneously addressing the important issue of toning up infrastructure and then getting down to marketing the product in a pragmatic and result oriented manner. Aggressive strategies adopted by other counties like Australia. OPPORTUNITIES More proactive role from the government of India in terms of framing policies: The government is supporting India tourism industry with the recent appointment of Mrs. plenty of job opportunities. Allowing entry of more multinational companies into the country giving us a global perspective: This is going to develop and build the confidence in the minds of the foreigners who would like to explore India.
Increase in spend has led to increase in the number of luxury hotels. Indian hotels charge about 40% tax compared to other Asian countries where it varies between 3% and 6%". Social: The general perception for tourism destruction of the social fabric of a place. this has led to the tourism boom. Govt. airline industry. & increase in air industry. support & cooperation to Indian Tourism Industry. The more the tourists coming at the place the more the risk of that place loosing its identity. Technology: Better technology in cheaper cost to remote and inaccessible area. As we are concentrating on the International tourists. Political/Legal Political factors are the main driving force of the industry. Law is different for different country & is the major determinant for the industry. GOVERNMENT POLICES . Downfall of tourism industry because of unconducive political environment e. It can help the country to get connected to the world. It is very much necessary to have better technology to have that place on world tourist map. “Tax paid by tourists in India is the highest in the world. PEST ANALYSIS Environmental influences can be analyzed by using the PEST analysis. railways and roads. tourist operators.segments of the tourism trade should get together ands hammer out a strategy taking into account the ground realities and demands of the future.g. Kashmir. Economic: The criteria here is the more the people spend the more the industry grows. hotel industry.
5. NRI investment is allowed up to 100%. Concession rates on customs duty of 25% for goods that are required for initial setting up. Enhanced equity is considered on a case-to-case basis. No approval is required for foreign equity of up to 51 per cent in tourism projects. The new policy envisages making tourism a catalyst in employment generation. The policy also aims to spruce up economic growth and promote India’s strengths as a tourism destination that is both safe and at the same time exciting. 6. 3. subject to the fulfilment of certain specified parameters. Sahyog Suvidhaa (facilitation). development of remote and rural areas. environment preservation and social integration. (information). The policy proposes the inclusion of tourism in the concurrent list of the Constitution so as to enable both the central and state governments to participate in the development of the sector.The New Tourism Policy released in May 2002 has outlined the following policy initiatives for the tourism sector: 1. . Surakshaa Soochanaa (security). or for substantial expansion of hotels. wealth creation. The new policy is built around the 7-S Mantra of Swaagat (welcome). (infrastructure) and Safaai (cleanliness). 4. Sanrachnaa (cooperation). Approvals for Technology agreements in the hotel industry are available on an automatic basis. 2.
Hotels located in locations other than the four major metro cities are entitled to 30% deduction from profit. This limit for approved travel agents/tour operators is 10%. for a ten-year period. 10. The remaining profits are also exempt if reinvested in a tourism related project. 8. travel agents and tour operators in foreign exchange are exempt from income tax. 9.7. . The expenditure tax has been waived in respect of hotels located in the hills. places of pilgrimage or specified place of tourist importance. Approved hotels are entitled to import essential goods relating to the hotel and tourism industry up to the value of 25% of the foreign exchange earned by them in the preceding licensing year. rural areas. 50% of profits derived by hotels.
and surrounded on three sides by water (the Arabian Sea. India is also ranked among the top 3 adventure tourism destinations. India offers a wide array of places to see and things to do. Arjumand Banu. Perhaps India's best-known site is the Taj Mahal. In 2004. Bounded by the Himalayan ranges in the north. Bay of Bengal. foreign tourists visiting India spent 15.the ninth highest in the world. and the Indian Ocean).4 billion USD . It was built between 1631 and 1653 by Emperor Shah Jahan in honor of his wife.750 in 2005 dollars for a two week visit. The Taj Mahal serves as her tomb. staying in accommodations equivalent to Western ones.TOURISM IN INDIA India is one of the popular tourist destinations in Asia. one of the world's greatest architectural achievements. with a long history and diverse culture. One can expect to spend about $1. more popularly known as Mumtaz Mahal. .
Kanha. Its climatic and geographic diversity makes it the home of over 350 mammals and 1200 bird species. Delhi is approximately 200 kilometers away from Agra. Periyar. Agra (site of the Taj Mahal). . Sariska. Some well known national wildlife sanctuaries include Corbett. of which 19 fall under the purview of Project Tiger. The country's protected wilderness consists of 75 National Parks of India and 421 Sanctuaries.One of the popular tourist circuits is called the Golden Triangle: the cities Delhi. and Jaipur. and 250 kilometers from Jaipur. many of which are unique to the subcontinent. Ranthambore. and Bharatpur. India also has a large variety of protected wildlife.
4. 3. DELHI . Jammu and Kashmir is 2000 meters above sea level.Tourist destinations in Jammu and Kashmir include: 1. 2. Varanasi. Mathura. Khajuraho.Some of the popular tourists places are as follows: JAMMU AND KASHMIR-THE LAND OF HEAVENS The Manasbal Lake near Srinagar. Srinagar Jammu Leh Amarnath Vaishno Devi Other cities of interest in Northern India include Gwalior. 5. and Haridwar.
The rulers left behind their trade marks in the architecture. Delhi has ruled always from the mythological days to the present. wide roads. mystic subcontinent that is India. The Humayun's tomb and the Red Fort.Delhi. ancient structures. the capital of the vast. A melting pot of cultures and traditions. and India Gate and the Magnificent President's house.known in India as the "Lotus Temple". the Jama Masjid and the Lotus temple. A fine blend of old and new. ancient and modern in every stream of life is the soul of Delhi. Big gardens. Delhi is famous for its wide roads and crisp winters. Kerala to Kashmir and from Gujarat to Assam all the mouth watering delicacies and shopping goods are found in Delhi. and power of politics is what Delhi is all about. religions and castes Delhi is true to its democratic nature. the Aravali ridges and the Yamuna river stand a mute witness to it. Delhi. the Bahá'í House of Worship is one of the most famous landmarks in the Delhi. The cosmopolitan nature of the city has only added to the beauty and glory of it. One of the few places in India where colours of nature changes with the seasons. GOA . Tughlakabad fort and the Qutab Minar.
A striking feature of Goa is the harmonious relationship between the two principal religious communities. Goa. Shown here is the Hawa . is better known to the world at large as the former Portuguese enclave on the Indian soil. the Hindus and the Catholics. churches. Western influence is evident in the dress and food habits. and temples. and the general life of the people is quiet and peaceful. who have lived together peacefully for generations. a tiny emerald land on the west coast of India situated between the borders of Maharastra and Karnataka.The sunny beaches of Goa attracts millions of tourists every year. Goa presents a somewhat different picture to the foreign visitor than any other part of the country. RAJASTHAN-THE LAND OF KINGS Rajasthan has a rich history and culture making it one of the most popular tourist destinations in India. famous for its excellent beaches.Goa is another popular destination. Not only the proportion of Christians (almost all of whom are Catholics) in the total population of Goa much higher than that obtaining in most of the other States. the general way of living is also markedly different. With the rule of the Portuguese for over 450 years and the consequential influence of the Latin culture.
4. fortress-city at the edge of the Thar Desert. famous for its rich Jodhpur.The capital of Rajasthan. famous for its blue homes and architecture. typical Rajasthani villages. 5.Rajasthan.Mahal in Jaipur. Major visitor attractions in Rajathan include: 1. outpost. ``` ORISSA-SPIRIT OF Buddhism Orissa has been a preferred destination from ancient days for people having interest in spirituality. Rajathan. the "Land of the Kings". art and beauty . is one of the most attractive tourist destinations in Northern India. 6. Jaipur . Jaisalmer is famous for its golden fortress. The vast sand dunes of the Thar Desert attract millions of tourists from around the globe every year. Barmer and surrounding areas offer perfect picture of Bikaner is famous for its medieval history as a trade route history and royal architecture. 2. religion. Mount Abu is also one of the world famous tourist place. 3. culture.
is at the confluence of the Bay of Bengal. all in combine attract tourists from far off places to explore this state to a have a divine exposure of love and hospitality. Precious fragments of a glorious past come alive in the shape of stupas. The silent stones sing out songs of peace and non-violence. corridor in the world. on the banks of river Birupa. Ancient and medieval architecture. . The surrounding hills of Langudi and Kayama stand as mute witness to the quirks and twists of history. Arabian Sea and the Rameshwaram is famous for the longest Chennai . 2. 3. nature at her beautiful best. the classical and ethnic dance forms and a variety of festivals. TAMIL NADU Tamil Nadu has a rich culture and offers a wide selection of temples famed for their architectural beauty. Some of the more popular temple tour destinations include: 1. chaityas and sacred relics in caskets. located at the tip of India. Rock-edicts of Ashoka are a bonus for your eyes. viharas.The capital of Tamil Nadu has Madurai is known for the beautiful the second longest beach in the world. 4.of the nature. Lalitgiri & Ratanagiri. Orissa has kept alive Buddhism and the Buddha in its ancient womb. rockedicts. Rockedicts that have challenged time stand huge and over-powering by the banks of the river Daya. The torch of Buddhism is still ablaze in the sublime triangle at Udayagiri. the Marina Beach. Meenakshi temple. Kanyakumari. excavated monastries. The spirit of Buddhism still haunts the very air of Orissa. pristine sea beaches. rock-cut caves.
5. known for the numerous temples in the town. has palaces. about 140km from Bangalore. KARNATAKA The southern state of Karnataka offers: 1. Thanjavur has the famous Brihadeeswara . several temples. a Hindu temple atop Chamundi hills. Srirangapatna. Kumbakonam. where nearby fortresses can be found (Tipu's). Sringeri. attracts a huge number of pilgrims. 2. 7. The Belur and Halebid temples are famed for their sculptural beauty. 3.Indian Ocean. temple. 4. climate in the state. Hampi the city of ruins (1500's when the Muslim kings destroyed the prosperous Vijayanagar empire). 7. is also significant for its history. Sravanabelagola has a Jain temple dedicated to king Bahubali. located in the western ghats. 8. The Mahamaham festival is held here once in every twelve years and attracts millions of devotees to the place. has a wonderful temple dedicated to Sarada devi. 6. Recently a massive statue of Thiruvalluvar has been installed here. The famous hillstations Kodaikanal and Nilgiris offer the visitors a welcome relief from the usually hot Tiruchirapalli known for its Akhilandeshwari temple and Rockfort temple. The statue is massive and a Maha Masthaka Abhishekham performed one every year. the IT capital of India. KRS Dam. 6. 5. Mysore. Bangalore.
The Western Ghats offer many other places of exceptional
beauty like Agumbe, Horanadu etc.; 9. Madikeri, Kodagu, Talakaveri, Kemmanagundi all places of immense natural beauty.
KERALA-GOD'S OWN COUNTRY Kerala, nicknamed as "God's own country", is one of the most
beautiful states in Southern India. Shown here is Munnar, in Kerala.Kerala is an evergreen lush state, tucked away in the southern corner of India. It is one of the most haunted visits of tourists in India. The state has its own tourism brand name - "God's Own Country", which has super-brand status. Kerala is famous for its backwaters and lagoons. Kerala is also known for its Ayurveda. The state was nicked as one of the "10 paradises of the world" by the National Geographic traveller. The government of Kerala offers tourism packages related to Ayurveda also. The major attractions in Kerala include: 1. farms. 2. 3. 4. 5. 6. Hill stations at Thekady and Munnar Enchanting waterfalls at Athirapilly and Vazhachal An exquisite flora and fauna at its wildlife santuries. Its historical monuments. The housboats of Alapuzha. MAHARASHTRA Maharashtra with its diverse geographical features provides a range of tourist centres. The state has a 720km coastline dotted by rugs standing as mute witnesses down the ages to Backwaters, lagoons, tropical beaches and spice
the march of warrior kings, foreign trading vessels and invaders from across the seas. The beauty of Maharashtra is in its forts, caves and temples, so much so that it is called 'Dagd-Ancha Desh', meaning the Land of Rocks. It has a lot to offer to a visitor, its features are such that any tourist will definitely find something of his interest from among its beaches, forts, caves, temples, cities, wildlife sanctuaries, bird sanctuaries etc. The intricately carved caves of Ajanta, Ellora and Elephanta highlight the Indian heritage and the spellbinding Indian Culture. Religious places like Pandharpur, Nashik, Shirdi, Trimbakeshwar, Tuljapur, Ganapatipule, Bhimashankar etc are a refreshing experience and make a fascinating whole. Mumbai, the capital, can well claim to be (after Kolkata) the second cultural centre of India. Also known as the First city of India, it is one of the world's truly great cosmopolitan metropolises. Being the economic powerhouse of India Mumbai is the most affluent and industrialised city in the country today. Its tradition of glamour and showbiz makes it the city of dreams. Lively and pulsating, Mumbai is India's answer to Hollywood, producing more films each year than any other county in the world. It is also the centre of a healthy theatre culture.
MAJOR PLAYERS IN TOURISM
SOTC-A DIVISION OF KUONI TRAVEL INDIA LTD. A pioneer and market leader in outbound group travel, this
division markets and operates foreign holiday packages under the SOTC World Famous Tours brand in India and in the big NRI markets
of the Middle East, USA and UK. It is also active in the Incentive Tours and the Trade Fair Tours segments. SOTC operates from 26 branches with over 400 employees in India. Highlights of SOTC
1. Pioneered Package Tours in India. Today, India's largest Outbound
Tour Operator with a distribution network of 116 points across the country.
2. First to introduce package tours to NRI's. Today, 13 General Sales
Agents in 14 countries abroad: USA, Canada, UK, UAE, Saudi Arabia, Bahrain, Kuwait, Oman, Kenya, Qatar, Tanzania, Hong Kong and Singapore.
3. Turnover in excess of Rs.200 crores. 4. Has a special tour for Pure Vegetarians and Jains. 5. Launched Happy Holidays in 1997. Customers Holiday Abroad and
Pay Later in easy monthly installments.
6. Has a Customer Club called SOTC Holiday Club patronized by over
20,000 frequent travelers.
7. Introduced Namaste India Holiday Club in year 2002 giving
opportunity to NRI's to discover India.
8. Awarded for Outstanding Performance in South Asia at the World
Travel Mart 1999.
9. Honoured by Switzerland with the renaming of Engel berg town as the
' SOTC Indian Village '.
on discounts for families individuals . tourism sector is fast booming resulting in market competition among tour operators. Raj Travels and so on. also about the special packages that are packages as per the schemes. like wishing them on the occasions like Birthdays. seasons. are provided to customers. Assistant Manager. And also providing extra facilities and special packages to regular customers. At last. talking about the Indian economy. Incentive Tour. In India. China and so on . According to his views. Asking about the competitors strategy. ease getting of visas. he explained us how important it is to provide best services and make the tourist satisfied. corporate Travel. they have huge turnover and has captured almost a big part of the tourism industry. Egypt. Awards. age-group. group tours to various destinations like Europe. Retail Service of SOTC. Speaking about Tourism. he said that they apply various strategies. Further about the segmentation of the company. aniversies and so on. Hemant Manchekar. Coxs And Kings. Also other important factors contributing to rising tourism sector are fall in air fares. Etc. he spoke about various services offered like individual tours. it is resulting in higher growth level of economy. He informed about their Strength of the company that “Sky is their Limit” as they are based on multinational support from Swiss company. their major competitors being Thomas Cook. About the additional value to tourists. he stated that. They provide the customer services as per the tourists’ desires. strategy. he replied that they provide various incentives and facilities like Group Tour. and so on. Cricket Matches. embassy support and give-take relations. he informed us that they have to look at the market level. New-Zealand. VISIT REPORT In the afternoon conversation started with Mr. Australia.
but bound by strong ties to India. helped to shape it. They provide services to customers at 4. and. including the Royal Cavalry. By 1878. In 1947. THOMAS COOK Thomas Cook is one of the world's leading international travel and financial services groups and serves over 20 million customers a year.000 people.(OTHER PLAYERS/COMPETITORS OF SOTC) COX & KINGS Cox & Kings is the longest established travel company in the world. The Royal Navy was next and in 1912. They couldn't expect any less from the people who invented travel for leisure. The Thomas Cook Holiday comes with a 150-year-old guarantee of eternally sunlit memories. C&K were agents for most British regiments posted overseas. The Royal Air Force came under its wings. of course. Cox & Kings stayed on and flourished. Cox & Kings is a premium brand in all travel related services in the Indian subcontinent. have a good time. Customers don't have to do a thing except. to exotic destinations in India and abroad where everything is taken care of from beginning to end. . Its distinguished history began in 1758 when it was appointed as general agents to the regiment of Foot Guards in India under the command of Lord Ligonier. employing over 800 trained professionals. as well as the Royal Wagon Train and the Household Brigade. Cox & Kings was witness to an exciting era in Indian history. They offer the world's most enjoyable holidays. Artillery and Infantry. in its own way. Between 1750's and 1950's. the British administration departed.500 locations in more than 100 countries and employee over 20. Today.
they honor it. That's what they earned out of their beliefs. At Kesari Tours. from youngsters to senior citizens. they have made a promise to us. They believe in honest. They strive for 100% satisfaction of tourists. from couples to families.Totally dedicated. Kesari have perfected their tour itineraries to meet the special needs of the Indian tourist abroad. For those customers traveling in India. they will experience the same level of service and commitment. branch offices and preferred sales agents are connected online and each one has complete access to the sophisticated reservation system for up to date information. Their personal . Whether travelers visit their corporate office or any of their branches across Maharashtra and India. All their business associates. which offers world-class holidays in India and around the world. The tempting array of choices includes budget tours with Cosmos.The motto of organization is 'No compromise on quality'.They strategic mergers and alliances with the world's leading leisure travel agencies allow the company to offer the Indian travelers a choice of world-class international holidays. Immense goodwill. KESARI TOURS Established in 1984. resort holidays with Club Med and luxury cruises with Star Cruises. At Kesari tours. they provide the entire gamut of services from customizing guided tours to arranging theme evenings. Cunard and others. everyone enjoys their tours to the fullest. Kesari Tours is a premium travel company. hard working team strives for total customer satisfaction. transparent deals. if they make a promise to their customers. No hidden costs and no compromise on sightseeing. Their team has a way of winning over hearts effortlessly with their professionalism and warm behavior.
choice of Airlines. This was their Unique Selling Point & it spoke for itself. The tremendous success & satisfaction of this tour paved way for Raj to hold its banner high & it continues to do so till date. games on tour.be it the choice of Hotels. BANGKOK. which were unheard of. pro-active building customer confidence. Many lifetime friendships begin on a Kesari tours holiday. attractions. were some of the inclusions. a pre-departure get-together. Awareness of the growing trends in travel trend. Customers chose it. library. . RAJ TRAVELS A passion for Travel & a vision for creating innovative travel packages. mobile T. HONGKONG. catering to good food. two driving forces saw the beginning of a Travel Company in a very modest way in Mumbai’s Masjid Bunder. marketing. PENANG. The growth & success can be attributed to its constant improvisation and introducing new features . SINGAPORE. MACAU. MANILA. using top class hotels. In 3 years time (1979). innovative ideas. Raj Travels introduced International tours. or choice of Destinations.touch ensures maximum repeat passengers. A quality product had to be with a high price tag.V & intercom. The aggressive marketing combined with several add-on features like inclusions of maximum sightseeing. up to the demands of the more educated and savvy travelers. PATTAYA. and KUALA LUMPUR-the maiden tour was fully packed with 44 people!!! A big number in those days. Raj travels started with conducting & managing tours to Srinagar (the Switzerland of India) & to South India. They are proud to say that year after year they new have improved on the product. adding & new destinations.
the Singapore Zoo. Dinner on 107th floor of World Trade Center. Submarin ride. Hovercraft ride Safari. TGV train ride. Ski flight. . Night all these and more were brought to the discerning traveller. Ride on MTR. Holiday Park. Dinners at Planet Hollywood. Helicopter ride.Orlando. Rainforest Café. Balloon ride. Kukenhof Gardens. Para Sailing. Fantasia land. Mt Rigi. Hard Rock Café. Mt Titlis. Madame Tussauds. James Bond Breakfast at Schilthorn. only in a Raj Tour.
828 crore up to December. if not completely.3% in foreign tourist arrivals. the number of Indians traveling has also increased. as tourist arrivals in India rose . Among the most favoured tourist destinations in India. which has been the highest in last 10 years. Kerala for its scenic beauty. Similarly in the last year. Interesting feature of this growth is that it has come even as global tourism has dropped. Goa for its beaches and some pilgrimages are the most important.2%. At the same time.BOOMING TOURISM INDUSTRY The year 2004-05 saw tourism emerging as one of the major sectors for growth of Indian economy.429 crore to 21. Even the disastrous tsunami didn't affect India's tourism industry. where a cease-fire between India and Pakistan has reduced violence. Many of them escape from the summer heat on the plains to resorts in the Himalayan Mountains. India's tourism industry is thriving due to an increase in foreign tourists arrivals and greater than before travel by Indians to domestic and abroad destinations. Some tourists come from Middle East countries to witness the drenching monsoon rains in India. due to the September 11 terrorist attacks in the United States. the foreign exchange earnings increased from Rs. Domestic tourists are also fueling the industry's revival. Agra for Taj Mahal. at least enough to help revive the state's sagging tourism industry. 16. Africa. a phenomenon never seen in desert climates. One of the major beneficiaries this year is Kashmir. the outbreak of Severe Acute Respiratory Syndrome in East Asia. tourism industry registered a growth rate of 17. Foreign exchange earnings grew at an even higher rate 30. and the Iraq war. Khujraho for its sculptures and temples. The visitors are pouring in from all over the world: Europe. Southeast Asia and Australia.
REASONS FOR THIS BOOM There could be several reasons for the buoyancy in the Indian tourism industry. handicrafts and construction. prompting more people to spend money on vacations abroad or at home.533 million ( Rs 16. Besides being an important foreign exchange earner. and sparking new interest among overseas travellers.5 percent in Dec 2004 and tourist arrivals crossed 3 million mark for the first time in 2004. . tourism has already emerged as an important segment of the Indian economy. poultry. tourism industry also provides employment to millions of people in India both directly and indirectly ( through its linkage with other sectors of the economy. First. The disaster was expected to have a negative impact on India's tourism in terms of large-scale cancellations of tourists to India but nothing of that sort was seen. Foreign exchange earnings from tourism during 2003-04 were US $ 3. agriculture. the upward trend observed in the growth rate of Indian economy has raised middle class incomes. TOURISM’S CONTRIBUTION TO INDIAN ECONOMY It is not hidden that tourism is among India's important export industries.429 crore).) It is estimated that total direct employment in the tourism sector is around 20 million. Even with comparatively low levels of international tourist traffic. India is booming in the information technology industry and has become the IT center. Also. Aggressive advertising campaign "Incredible India" by the government has also had contribution in changing India's image from that of a land of snake charmers.23. Tourism also contributed to the economy indirectly through its linkages with other sectors like horticulture.
Indian government adopted a multi-pronged approach for promotion of tourism. for creating awareness about the effects of tourism and preservation of our rich heritage & culture. RECENT DEVELOPMENT IN TOURISM INDUSTRY .e. tourist arrivals are just a mere percentage of those in such popular Asian destinations like Bangkok and Thailand. which includes new mechanism for speedy implementation of tourism projects. 500 crore in 2004-05. However. India still needs to upgrade its airports. in order to attract more visitors. Government also took several other initiatives to promote Indian tourism industry and increased the plan allocation for tourism i. In addition a task force was set up to promote India as prominent health tourism destination. cleanliness and warm hospitality through a process of training and orientation was launched during 2004-05. restaurant owners and guides trained under the programme. Even with the recent surge. Incredible India campaign on prominent TV channels and in magazines across the world were among the few steps taken to advertise Indian tourism. The aim was to rebuild that sense of responsibility towards tourists among Indians and re-enforces the confidence of foreign tourist towards India as a preferred holiday destination. special capacity building in the unorganized hospitality sector and new marketing strategy. MEASURES TAKEN FOR TOURISM PROMOTION Recently. A nation wide campaign. Road shows in key source markets of Europe. roads and other infrastructure to global standards. development of integrated tourism circuits and rural destinations. from Rs 325 crore in 2003-04 to Rs. More than 6500 taxi drivers.
Malaysia and Canada. Thailand. . Indian Pavilion won the Best Booth Design Award as well as Best Folklore Performance Award competing with major players in tourism such as China. The Korea’s leading newspapers published on the front page the Incredible India booth’s photographs highlighting various aspects. The live Yoga performance and Indian traditional snacks at the pavilion were enjoyed very much by the visitors. Multi promotional activities undertaken by Tokyo office drew a large crowd to India Pavilion. The theme of pavilion was the Buddhist pilgrimage in India.India Tourism office at Tokyo won two International Awards in Tour Expo held at Daegu in Korea for excellent tourism promotion. Japan. which added colours to the entire travel show.
In 1851 Cook arranged ocean steamship travel and accommodations for more than 1. While Cook himself did not make a profit on this first venture. for a fee. The next year he chartered a train and steamer for an excursion to Scotland for 330 people. he was a man of vision and was convinced that there was a need for a skilled “travel arranger”. operating train excursions from Leicester. in 1872. Thus the first bona fide travel agent was Thomas Cook.ARTICLE TOURISM – THE FIRST COMMERCIAL VENTURE.50. Tours to Europe and Middle East were also conducted and.000 visitors to the World Exposition in London and in 1856 he operated the first escorted “grand tour” of Europe. a one –day rail excursion from Leicester to Lough borough for 540 members of a temperance league. the first around the world tour was conducted. A religious Englishman called Thomas Cook in 1841 arranged. . So by 1845 he had become the first fulltime travel agent.
are serious problems that have a significant affect on tourism. And. which is a major obstacle to the tourism industry. with the present growth rate at around 8%. these are not the elementary problems. problems related to these sectors should be addressed along with the fundamental issues like infrastructure and corruption. Infrastructure is one primary problem to many industries in India. tsunami and bird flu etc. Infrastructure in India has improved but still it is far from what is required to become a world tourist destination.CONCLUSION Wars. to fully exploit these sectors. Government of India has a target of 10% GDP growth rate.Resolving these issues will itself help in overcoming other smaller problems mentioned above. . it has to exploit the highly potential and growing sectors like Tourism. But. To maintain such a high growth rate and increase the employment opportunities also at the same rate. Another one is the infamous corruption of India.
com www.Newspapers : Times of India DNA 3.BIBLIOGRAPHY 1.google.indiantourism.Magazines: Business World India Today 4.WEB SITES: www. Books: Indian tours: A Great Pleasures .com 2.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.