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LT Overseas to LT Foods Ltd: Small beginnings to Global Presence When it all began about 30 years ago, nobody could have even dreamt that the small trading company that came into being as Lalchand Tirathram Mills could one day be on its way to become a leading global food company. 1965, Bhikiwind, in a little village in Amritsar (Punjab, India); Shri Raghunath Arora started a small trading company which grew from being a commissioning agent to a partnership firm by 1977, as Lalchand Tirathram Rice Mills. 1978: Mr. V.K.Arora joined the family business with his father, with a clear vision of taking his company to a global level. In 1980, the company started exporting Premium Rice. This was the first step towards making this vision a reality. Simultaneously, the company decided to face the challenges in domestic markets by setting up a modern, stateof-the-art rice factory in Sonepat, Haryana in 1984. Unorganized players with inconsistent quality products were crowding the market. In this scenario, Mr. V K Arora felt the need to promote branded and packaged products. In line with this vision, the company started the business of milling, processing and marketing of branded basmati rice and manufacturing of rice food products in the domestic and overseas market. The birth of a Brand Daawat came into being in the 1980s, and this resulted in a steep vertical ascent of the companys growth in the 1990s. Further industry innovations followed with complete streamlining of the manufacturing process, removal of bottlenecks, and total modernization of rice manufacturing plant and machinery and its balancing capacity. Moving ahead of the market, Mr. V.K.Arora introduced 1kg and 5 kg packs of rice in the market, as per consumers requirements. Brand Daawat has over the years taken on the tough competition in the industry, and has managed to create depth as well as width for itself, moving at a pace faster than its rivals. Today, Daawat brand caters to three broad segments Retail, Institutional and Economy with specific offerings through a range of sub-brands. A phenomenal 30-fold rise has seen it become a 700 crore company with over 19 brands. The portfolio includes Daawat, one of the top three Basmati brands in India and Heritage, another premium basmati. The companys product portfolio also includes brown rice, white rice, steamed rice, parboiled rice and organic rice. The industry recognizes Daawat To increase the acceptability of LT Overseas products globally, the company has taken the lead in implementing industry best manufacturing practices & obtaining internationally acclaimed certifications. LT Overseas (now LT Foods Ltd) was among the first few in the rice industry to obtain the ISO 9001-2000 certification. Presently LT Food has obtained certifications like HACCP, SQF, BRC, and Organic and EIC. Footprint across the globe The company has a strong distribution network in all major basmati consuming cities in India with more than a hundred distributors in each state. L T Overseas has also made inroads into more than 50 countries across the globe including markets like USA, Canada, UK , EU, middle east and Africa. Another significant initiative of the company has been in the area of manufacturing and marketing parboiled rice. An ultra modern rice plant began operations at Mandideep near Bhopal in 2007, and this will help the company cater to the huge demand for parboiled rice in the international markets. To strengthen its presence in the global market, L T Overseas acquired Kusha Inc in 2007; Kusha Inc has a 42% share in the US market, giving L T Overseas a combined share of 52% of the US rice market. This was also the first by an Indian Rice Company.

Today, LT Overseas is ranked among the top 10 food processing companies in Northern India, and among the top 50 companies by Dun and Bradstreet 8th Edition of Indias Top 500 companies 2007. From a Rs. 700 crore company, L T Overseas is poised to become a Rs. 1500 crore group and a leader in the food products business, in India, and in the International Markets. LT Overseas Ltd is now LT Foods Ltd With company spreading wings all over the globe, acquiring key markets & strategically developing new products, there was a corporate need felt to identify with a wider scope .The company & its present as well as new subsidiaries are also working on new food related projects & products. All this has led to strategic realignment of resources & focus giving birth to a new avatar LT Foods Ltd. Now onwards LT Overseas will be known as LT Foods Ltd. Vision To be a Leading Global Rice Foods Company Mission To deliver value to the customer, be profitable and establish leadership in core markets. The company strives towards diversification and expansion of the product portfolio. To command top of the mind recall with the consumer by ensuring effective brand promotion strategies. Invest in research & development activities so that the company can deliver ever better products and always stay ahead. Focus on increasing global footprint by venturing into newer markets and at the same time forge fruitful alliances with entities operating within the same plane.



Vijay Kumar Arora

Vijay Kumar Arora is the Chairman and Managing Director of LT Foods Ltd (formerly known as LT Overseas Ltd). He joined LT Overseas in 1978 after completing his Graduation. He has also attended the management development program conducted by the Administrative Staff College, Hyderabad. He has been the promoter director of the company since its inception. His key responsibilities include international marketing, strategic planning, finance and business development. Mr. V.K Arora is the Vice President of the All India Rice Exporters Association. He was also the co-chairman of Agro Processing Committee constituted by Punjab Haryana Delhi Chambers of Commerce and Industry (PHDCCI). He is also a member of the Task Force on Food Grain Sector constituted by the Ministry of Food Processing.

Ashwani Arora

Ashwani Arora is a whole time Director of LT Foods Ltd. A commerce graduate, he has also attended the management development programme conducted by the Administrative Staff College, Hyderabad. He is a promoter director of the company since its inception and his key responsibilities include marketing and brand promotion in the domestic market.

Surinder Arora

Surinder Arora is a whole time director of the Company. He joined the partnership firm (LCTR) and has been associated with the Company since its inception. He has vast experience in procurement, production and plant operations. He is one of the promoters of LT Foods Ltd and has been the director of the company since 2000. His key responsibilities include production and procurement.

Mr. Ashok Kumar Arora

Ashok Kumar Arora is a President of Punjab Operation. He is graduate in Arts and has been with this company since 1993. He has 20 year of experience in rice industry and is presently looking after Punjab unit covering all the areas i.e. production, distribution & packaging.

Looking Beyond

A TRADITION OF LOOKING BEYOND Reaching new heights is and breaking newer grounds is something thats regarded as the motto of working. Today, fully geared with a new research ideology and buoyant with an undying passion for success, LT Foods Ltd is fueled by the dynamic drive that has fashioned its yesterday, colors its today and tomorrow. The companys inner spirit is one of challenge. Constantly striving for more inspiring targets and greater achievements. This ambitious spirit is reflected in the aggressive, non-compromising growth the company has achieved in India. Targeting high growth in terms of revenues over the previous year in the domestic market, with specific emphasis on the growth in sales of consumer Dawaat packs, there has been a quantum increase in both distribution and sales. The company is constantly trying out new initiatives to broad base its product portfolio and move up the value chain. The company is developing value added products to fulfill the requirements of institutional buyer who account for more than half of the sales in the rice business. Arrangements are on the anvil with one of the worlds technology leaders in rise milling to develop and design rice processing machines.