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Personal Care: Garnier Fructis
Headline: It’s got to be strong, if you want it long. About the Ad: Garnier Fructis Long & Strong The 1st system for longer and shinier hair with active fruit concentrate from Garnier Specially formulated to strengthen long hair from within - right down to the tips. Anti-breakage: Makes hair 5X stronger; prevents breakage 84%.
Anti-split ends: Smoothens split ends and prevents new ones from forming. Anti-dullness: Restores shine and protects against dullness. Brand Recall: High Target Audience: women Cost analysis: costly Public Reviews: 1) It is attractive. I remembered my school fairy tale "rapunzel rapunzel let down your hair". 2) The ad is visually appealing but the body copy needs to be shortened. 3) The concept of healthy hair is clear, but what she is doing with her hair.
Sometimes negative. They show up when we least expect them. magical results are bound to follow. . Great results often make us feel upbeat. they bring both remorse and reasons to rejoice in our lives. while the good ones put a smile on our face. Here are some of the consequences you can consciously expect after using Pond's Age Miracle. Old photographs will soon look like you just took them yesterday.Personal care: Pond’s Age Miracle. About the Ad: Consequences are amusing. Headline: When miracles come your way. otherwise positive.
but with Pond's Age Miracle. time can be on your side. at work and when you're out. You'll get the feeling that people are looking at you intently at the restaurant. You'll get the feeling that people are looking at you intently at the restaurant. Controlling time may not be in your hands. . 7 days to make a difference in your live’s. but with Pond's Age Miracle. Cost Analysis: costly Time to read: It’s too long. 7 days is all it takes to see the difference in your husband. 7 days is all it takes to see the difference in your husband. at work and when you're out. Controlling time may not be in your hands.You might feel the need to buy a new wardrobe to compliment your newly acquired youthful skin. time can be on your side. Brand Recall: high Target Audience: women Agency: Ogilvy&Mather. 7 days to make a difference in your live’s.
great copy n even better visual! Hats off to the team! Household Durables: Whirlpool Stainwash . nobody read this much of copy as it is more...Public Reviews: 1) You said it! The new age women are not fools to be beguiled anymore. 4) Mind Blowing Ad.but then who reads long copies. 3) Nice. Rest all fine.. 2) First appearance is good.
Target audience: women Nature of Ad: emotional . Brand recall: no brand recall Cost analysis: not very costly Agency: FCB Ulka.Headline: Barsaat main jhoom ja Stain KO Bhool Ja About the Ad: Whirlpool Stainwash washing machines ensure that stains disappear with the press of a single button. 1-2 hand wash action that removes 6 stubborn stains. like shoe polish. This range is equipped with a special Stainwash function which comes hotwash and a unique 1-2. red sand etc.
How can we relate stains with rain? Barsaat kaise daag laga sakti hai.. I think.but not the visual. 2) I m not satisfied with this ad..seems like an old' Photoshop trick... Visualization could have been much better.Public reviews: 1) Even though the concept can still do...it’s not even giving a natural look.. About the Ad: Dove products can take good care of your hair. Brand recall: high .. Personal care: Dove Hair care Headline: It's the happiest when it's cared for....
understated yet vivid and impact ...I guess that’s what they call poetic genius... Target audience: women Public Reviews: 1) Concept of ad is ok but it needs some compliment so people can more attractive. 2) Simple.it looks like very common! TV Ads Pepsi .. 4) Good concept! But not very innovative.visual is very impressive. Time analysis: Less Agency: Ogilvy&Mather. 3) Excellent concept..Cost analysis: less cost is required.
” comes out one chap with an extended smiling mouth following him. Jingle: “Gossip. “I am joking. Charged up with his new look as he marches his way forward. raised hair.. Jingle: “I am wicked.” Inside .. we see a fellow with big horns fixed on his head. long ears emerges out of a tent. outside look at him in surprise. comes out an old man with long..\ About the Ad A man with unusual. coming out of the tent.” With the jingle playing..” He dances his way forward as people queued up. As people wait anxiously for their turn to arrive.... what’s the gossip..declares. one of the people. “he is rocking. .
.. ab apne face.. “Jee haan.and requests.” Sitting in front of her laptop Phulwari blushes on seeing her man’s picture the ad ends as the jingle plays. .... A young fellow in turn approaches him... “Hamari taraf se Phulwari ko ek puppy.” Brand recall: To some extent Insertion time: 1 min Target audience: It is the youngsters.. the VO plays. . Cost analysis: Shown mostly at the night time so it is a costly Ad... “whatta top ka is my face.the tent. we see a guy sitting next to a laptop sipping his Pepsi.. Ad agency: JWT Nature of the Ad: Humorous Let us look at some public reviews for this Ad: 1) Bakwaas ad.” Happy..se baney face toons bhejo net pe chat karte hue aur dil ki baat express karo Pepsi ki nayi face.toons bottle se. Pepsi ads are getting Bakwaas day by day. . my world. my Pepsi. as he comes out with protruding lips.
quite viral. 3) Kaafi bura advt hai!! 4) JWT is clearly struggling with this brand... The above reviews show that this Ad has got both positive as well as negative reviews.2) Technically sound. Cadbury5star . They need some new creative people. My face. my Pepsi. sound execution.. straight communication with the good execution. creatively sound. Excellent last line.. my world.
” even before he is able to complete. serious . itna kuch. Soon. caramel. VO: “Noka. another guy arrives and sits between them Speaking of the 5 Star the guy says. Cadbury 5 Star. The other two guys look about him in amazement but only hear his excited voice and vanish from the spot calling them. both of them share a 5 Star and vanish just like their friend but only with half of their bodies. They keep thinking but are not able to decide on a place.” Without a moment's delay. “bahut achchi jagah hai yaar jaldi aao.About the Ad Sitting outside a trailer near the seaside. jo khaaye kho jaaye. digging into his Cadbury 5 Star. two guys discuss about going somewhere. Par yaad rahe. poori khaana. “suna hai isko khaate hi aadmi.” Brand Recall: No brand recall Insertion time: 40sec Nature of the Ad: Surprising. chocolate.
superb way to say "poora khana" 3) I think ad has boring and long start but as the ad reaches its end becomes interesting. middle aged Cost analysis: costly. Could have been made proper. cool imagination. mostly shown at night Agency: Ogilvy&Mather Public reviews for this Ad: 1) Really cool ad. Perfect Copywriting.Target Audience: youngsters. 5) Superb show. HSBC . Don't know why they have 2 packs though. Hats off to all the team. Is it for Crunchy or regular 5 Star? 2) Ok. Perfect Creativity. 4) This is the Imagination. and Perfect Visualization. The idea is good but the ad is not framed properly I mean ad start and end is not linked properly.
Mahalaxmi smartly shifts aside the buns on the counter to make place for some books. VO: “In business.” part of area.” In the next shot we see the two rivals have in one case.About the Ad Cleaning his place Rustom throws bits of waste paper in front of a bookshop right next to his cafe. 38% believe that success often comes from the unlikeliest of partnerships. the owner of the bookshop responds violently by throwing the waste back in his As the angry woman goes to the extent of hurling books at our man. the VO continues. Mahalaxmi. 68% of Sweden’s believe that you have to be prepared to descend your territory. Not to be let down. VO: “For Indians however. the clever Rustom pushes aside the books formed a business alliance to open a café cum . “while 65% of Italians think that giving way is a sign of weakness. on seeing a customer arrive.
The ad ends as the voiceover concludes: “Different points of view are welcome here..The world’s local bank”. HSBC. business.T London.bookshop and try to sell the customer his buns. mostly shown at night Public reviews for this Ad: 1) Good execution. Brand Recall: To higher extent Insertion time: 1min Target Audience: People engaged in Jobs. Agency: J. Conveys what that want to… 2) A beautifully made commercial. 3) I like print campaign more than this ad.. Nature of the Ad: commercial Cost analysis: costly. D’cold Total .W.
” With his head twisted to one side. VO: “Inko sardi-zukaam nahin hai. he excitedly picks up a glass. As the airhostess arrives with cold drinks. VO: “Inko SAR dard nahin hai. VO: “Inko galey ka dard nahin hai.” The next shot is that of another fellow tuned in to his walkman.About the Ad The TVC opens on a man in a plane who keeps smiling even as his wife repeatedly scolds him.” Cut to the shot of another man in the plane trying to adjust him between . we see a sardar fellow lost in deep sleep.
ahin hai. talking about the pilot suffering from all the four ailments. yaad rahega Na.” The ailing fellow sneezes and presses the wrong lever and as a result gets the plane to crash.they sure say there is life beyond 30 sec. s aur badan dard mein sirf D’Cold Total. Mostly shown at night Nature of the Ad: emotional Public reviews for this Ad: 1) Have agencies started to churn bad work or do clients have 2 much money to spend on such ideas and even air them on TV.VO: “Band naak.” says the VO. Insertion time: 40sec Agency: NA Target Audience: Everyone.other passengers.. galey ka Dard.” The ad ends as we see the pilot hanging from a tree with the VO asking him. VO: “Aur inko badan dard n“Lekin Captain Sareen ko yeh chaaron hai. D’Cold Total?” Brand Recall: Always. .. Cost analysis: It is a costly Ad. “Hello Captain.
Perfect Copywriting.. 4) No creativity shown...humor may be people shall remember the ad because of gimmics used. completely messes..with no connection at all. 6) This is the Imagination. Radio Ads 1 : st .... 5) The concept is effective to communicate the message but too exaggerated..... Hats off to all the team. and Perfect Visualization. Perfect Creativity.. 7) Superb show... 3) Very sad ad.2) The plane crash indicates negative communication pilot hanging from tree .... cool imagination.. 4) I like print campaign more than this ad....
. Reviews: (1) Effective ad creates awareness about polio. Target audience: rural masses. (According to the survey) Brand recall: no brand recall. Insertion time: 20 seconds. Cost analysis: not costly.Ad type: Social About the Ad: Polio ad is a social ad creating awareness among rural masses. (3) It also shows the effects of polio. (2) It is not so innovative. It is not a regular ad it is advertised one month before the campaign. 2 nd : Ad type: social. Target audience is children below 5 years of age.
Reviews: (1) Effective ad creates awareness about Aids.About the ad: It is a social ad creating awareness about HIV VIRUS among all age groups. (2) It is innovative. . Target audience: All age groups. Insertion time: 45 seconds. Brand recall: High. Nowadays. (3) It also shows the after effects of HIV. Cost analysis: not costly. it is mainly focusing on youngsters.
Brand recall: High. hats off…. Reviews: (1) It is a superb ad. creates curiosity among all the age groups by giving various offers. (3)TV ad is better than radio ad . Insertion time: 20 seconds. About the ad: It is a Pantaloon’s ad mainly focusing on monsoon sale (up to 50% off). (2) Good ad. It advertises about latest trends in clothes.to the team. Target audience: All age groups. Cost analysis: Very costly..3rd: Ad type: Commercial. accessories& shoes etc. Brand ambassadors are Bipasha Basu& Zayed khan.
food. Brand recall: High Insertion time: 20 seconds Target audience: All age group Cost analysis: very high Review: (1) Superb ad and innovative ad. Everything under one roof i. movie. kids accessories.4 th: Ad type: commercial About the ad: It is a nirmal lifestyle ad. (2) Well organized and all high brands are related to it. cosmetics etc. .e.