Battleground Poll of Latino Voters

Survey of Latino Voters in PA, FL & GA IZQ Strategies

Oct 6 – Oct 11, 2022 Gustavo Sánchez
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 Methodology
From October 6 to October 11, 2020, IZQ Strategies conducted surveys of Latino likely voters
in Florida, Georgia, and Pennsylvania using SMS and web panel respondents. The data was
weighted to be representative of Latino likely voters by age, gender, education, race and
voting history. The surveys were available in both English and Spanish.

State Sample Size Margin of Error

Florida n = 463 ± 5 percentage points
Georgia n = 332 ± 5 percentage points
Pennsylvania n = 294 ± 6 percentage points
 Key Findings
• Latino voters will contribute significantly to victories of both Republican and Democratic
candidates in November. They remain a large group of voters who can be won by either
party, depending on the current state of their economic well-being, and how much effort
candidates put into courting them.

• There are large gaps in terms of candidate awareness, indicating that a large portion of
the prospective Latino electorate has not been sufficiently contacted by candidates in
either party.

• Both parties have left certain issues on the table which could have boosted their support
among Latino voters. Most notably, reducing energy costs, increasing access to bilingual
education, and expressing support for decolonization of the remaining U.S. territories.
Electoral Environment
More Latino voters feel that the Democratic party represents them more
than the Republican party, and a large portion feels neither party
represents them.

Pennsylvania (n = 294) 24% 26% 50%

Georgia (n = 332) 34% 26% 40%

Florida (n = 463) 43% 19% 38%

The Republicans Neither party represents me The Democrats

Which party do you feel represents your interests most?

PARTY
REPRESENTATION
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In Florida, Latinos report being worse off financially since Biden (D) took
office, which is driving their disapproval of his job as President.
FLORIDA

Do you approve or disapprove of the job Joe Biden is doing as U.S. President?

42% 13% 4% 21% 19%

Strongly disapprove Somewhat disapprove Not sure Somewhat approve Strongly approve

Would you say your personal financial situation has gotten better, gotten worse, or stayed about the same since Biden
became president?

4% 52% 31% 13%

Not sure Gotten worse Stayed the same Gotten better

n = 463
APPROVAL &
ECONOMY
BY STATE6
Ron DeSantis (R) has a higher job approval rating as Governor of
Florida than Joe Biden (D) has as President.
FLORIDA

Do you approve or disapprove of the job Joe Biden is doing as U.S. President?

42% 13% 4% 21% 19%

Strongly disapprove Somewhat disapprove Not sure Somewhat approve Strongly approve

Do you approve or disapprove of the job Ron DeSantis is doing as U.S. Governor of Florida?

26% 14% 4% 11% 45%

Strongly disapprove Somewhat disapprove Not sure Somewhat approve Strongly approve

n = 463
APPROVAL &
ECONOMY
BY STATE7
Like Florida, personal economic conditions of Latino voters in
Georgia is driving up Biden’s disapproval rating.
GEORGIA

Do you approve or disapprove of the job Joe Biden is doing as U.S. President?

39% 12% 3% 22% 25%

Strongly disapprove Somewhat disapprove Not sure Somewhat approve Strongly approve

Would you say your personal financial situation has gotten better, gotten worse, or stayed about the same since Biden
became president?

2% 48% 31% 18%

Not sure Gotten worse Stayed the same Gotten better

n = 332
APPROVAL &
ECONOMY
BY STATE8
In Pennsylvania, Latinos are faring better economically than in Florida and
Georgia, contributing to a net positive job approval for Biden.
PENNSYLVANIA

Do you approve or disapprove of the job Joe Biden is doing as U.S. President?

29% 8% 5% 34% 23%

Strongly disapprove Somewhat disapprove Not sure Somewhat approve Strongly approve

Would you say your personal financial situation has gotten better, gotten worse, or stayed about the same since Biden
became president?

6% 36% 40% 19%

Not sure Gotten worse Stayed the same Gotten better

n = 294
APPROVAL &
ECONOMY
BY STATE9
Among Latinos in Florida, Republicans are rated more favorably
than Democrats. Val Demings (D) is least well-known.
FLORIDA

Ron DeSantis 34% 11% 4% 9% 43%

Donald Trump 43% 7% 2% 11% 37%

Marco Rubio 34% 10% 7% 19% 31%

Val Demings 19% 10% 34% 15% 21%

Job Biden 43% 11% 3% 26% 17%

Very unfavorable Somewhat unfavorable Haven't heard enough to say Somewhat favorable Very favorable

Do you have a favorable or unfavorable view of these public figures? n = 463

FAVORABILITY
BY STATE
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In Georgia, Latinos have more mixed views, giving Warnock (D), Abrams
(D), and Kemp (R) high ratings, while rating Walker (R) much lower.
GEORGIA

Raphael Warnock 33% 8% 7% 13% 39%

Stacey Abrams 39% 8% 4% 15% 33%

Ron DeSantis 35% 7% 20% 6% 33%

Donald Trump 54% 6% 1% 10% 30%

Job Biden 39% 10% 2% 23% 26%

Brian Kemp 31% 14% 5% 29% 21%

Herschel Walker 49% 8% 11% 15% 16%

Very unfavorable Somewhat unfavorable Haven't heard enough to say Somewhat favorable Very favorable

Do you have a favorable or unfavorable view of these public figures? n = 332

FAVORABILITY
BY STATE
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Democrats have higher approval ratings than Republicans across
the board in Pennsylvania.
PENNSYLVANIA

Josh Shapiro 15% 13% 23% 16% 33%

John Fetterman 20% 11% 19% 19% 30%

Joe Biden 30% 12% 3% 30% 26%

Ron DeSantis 30% 10% 26% 10% 23%

Donald Trump 56% 6% 5% 9% 23%

Doug Mastriano 41% 8% 23% 12% 15%

Mehmet Oz 42% 11% 21% 15% 11%

Very unfavorable Somewhat unfavorable Haven't heard enough to say Somewhat favorable Very favorable

Do you have a favorable or unfavorable view of these public figures? n = 294

FAVORABILITY
BY STATE
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Gubernatorial and
Senate Results
Marco Rubio (R) and Ron DeSantis (D) lead in the races for
U.S. Senate and Governor of Florida, respectively.
FLORIDA
Senate Race Governor Race

48% 51%
41% 42%

9% 7%
2% 1%
Val Demings (D) Undecided Charlie Crist (D) Undecided
Marco Rubio (R) Other Candidates Ron DeSantis (R) Other Candidates

Thinking about this November's election, if the election for (Governor / n = 463
U.S. Senate) of Florida were held tomorrow, who would you vote for? GOV + SENATE
BY STATE
Among Latino voters, both Warnock (D) and Abrams (D) lead
their opponents, though Abrams leads more narrowly.
GEORGIA
Senate Race Governor Race

53%
49% 46%
34%

7% 6% 4% 1%
Raphael Warnock (D) Undecided Stacey Abrams (D) Undecided
Herschel Walker (R) Other Candidates Brian Kemp (R) Other Candidates

Thinking about this November's election, if the election for (Governor / n = 332
U.S. Senate) of Georgia were held tomorrow, who would you vote for? GOV + SENATE
BY STATE
In Pennsylvania, Democrats lead by a wide margin among
Latino voters.
PENNSYLVANIA
Senate Race Governor Race

57% 55%

23% 25%
14% 12%
6% 8%

John Fetterman (D) Undecided Josh Shapiro (D) Undecided

Mehmet Oz (R) Other Candidates Doug Mastriano (R) Other Candidates

Thinking about this November's election, if the election for (Governor / n = 294
U.S. Senate) of Pennsylvania were held tomorrow, who would you vote GOV + SENATE
for? BY STATE
Candidate Issues
Question: Would you be more likely or less likely to vote for a candidate who
supports the following policies?
• [Decolonization] Decolonization for Puerto Rico and other U.S. territories by allowing them to
vote for statehood or independence

• [Immigration] Immediately granting citizenship to all immigrants without papers who want it if
they haven't been convicted of a violent crime

• [Healthcare] Expanding public healthcare to cover everyone

• [Energy] Investing in publicly-owned renewable energy to reduce energy costs

• [Bilingual Schools] Creating more fully bilingual schools across the country

• [Abortion] Codifying Roe v Wade into law to protect abortion rights in every state
In Florida, universal healthcare coverage, cheaper energy are the top two
issues among those tested. Most Latinos support abortion, but the issue
remains polarizing.
FLORIDA

Healthcare 15% 7% 20% 17% 40%

Abortion 27% 6% 19% 13% 36%

Energy 13% 8% 21% 29% 29%

Decolonization 16% 7% 35% 15% 27%

Bilingual Schools 16% 6% 37% 18% 24%

Immigration 38% 12% 20% 15% 14%

Much less likely Somewhat less likely Would not influence my choice Somewhat more likely Much more likely

Would you be more likely or less likely to vote for a candidate who n = 463
supports the following policies? ISSUES
BY STATE
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In Georgia, universal healthcare coverage and cheaper energy are the top
two issues among those tested. Decolonization is the issue with least
opposition.
GEORGIA

Healthcare 19% 7% 11% 14% 50%

Energy 15% 6% 17% 20% 42%

Abortion 29% 5% 15% 10% 41%

Bilingual Schools 12% 7% 37% 14% 30%

Decolonization 11% 5% 41% 15% 28%

Immigration 29% 12% 20% 16% 23%

Much less likely Somewhat less likely Would not influence my choice Somewhat more likely Much more likely

Would you be more likely or less likely to vote for a candidate who n = 322
supports the following policies? ISSUES
BY STATE
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Abortion is less polarizing in Pennsylvania than in Florida and
Georgia. Healthcare and cheaper energy remain top issues.
PENNSYLVANIA

Healthcare 12% 6% 10% 17% 56%

Abortion 15% 8% 22% 11% 46%

Energy 10% 8% 17% 21% 43%

Decolonization 10% 5% 22% 20% 42%

Bilingual Schools 9% 5% 24% 21% 40%

Immigration 24% 9% 17% 22% 29%

Much less likely Somewhat less likely Would not influence my choice Somewhat more likely Much more likely

Would you be more likely or less likely to vote for a candidate who n = 294
supports the following policies? ISSUES
BY STATE
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 Acknowledgements
IZQ Strategies is a Latino-owned polling & data firm base in Chicago, IL that works
to make Latino voices heard in the American political discourse.

The survey was translated and fielded in partnership with La Base Datos, a data
firm based in San Juan, Puerto Rico.

This reporting was made possible by a grant from the Walton Family Foundation to
shed more light on underrepresented issues of importance to Latino communities.
 Gustavo Sanchez

Gustavo Sánchez gustavo@izqstrategies.com

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