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Ayurveda, the science of life, prevention and longevity is the oldest and most holistic medical system available on the planet today. It was placed in written form over 5,000 years ago in India, it was said to be a world medicine dealing with both body and the spirit. Before the advent of writing, the ancient wisdom of this healing system was a part of the spiritual tradition of the Sanatana Dharma (Universal Religion), or Vedic Religion. VedaVyasa, the famous sage, shaktavesha avatar of Vishnu, put into writing the complete knowledge of Ayurveda, along with the more directly spiritual insights of self realization into a body of scriptural literature called the Vedas and the Vedic literatures. There are two main re-organizers of Ayurveda whose works are still existing in tact today - Charak and Sushrut. The third major treatise is called the Ashtanga Hridaya, which is a concise version of the works of Charak and Sushrut. Thus the three main Ayurvedic texts that are still used today are the Charak Samhita (compilation of the oldest book Atreya Samhita), Sushrut Samhita and the Ashtangha Hridaya Samhita. These books are believed to be over 1,200 years old. It is because these texts still contain the original and complete knowledge of this Ayurvedic world medicine, that Ayurveda is known today as the only complete medical system still in existence. Other forms of medicine from various cultures, although parallel are missing parts of the original information.
S.V.Patel College of Computer Science & Business Administration -1-
Everything in Ayurveda is validated by observation. for the medicine. There are several aspects to Ayurveda that are quite unique: Its recommendations will often be different for each person regarding which foods and which lifestyle they should follow in order to be completely healthy. Theory of Tridosha Ayurvedic practitioners take into consideration the body constitution of a patient before prescribing any medicine. Tridosha – its types and correlation with Panchmahabhoota VATA Organ in which situated Dominant Mahabhoota Prana Murdha (palate) jala Samana Koshtha (stomach) Agni Vyana Sarva sharer (whole body) vayu S. direct examination and knowledge derived from the ancient texts. which suits a vatiya (vata) constitution.INTRODUCTION OF AYURVEDA Ayurveda is a holistic system of medicine from India that uses a constitutional model. These forces are called the Tridoshas. This is due to its use of a constitutional model. will not help a patient having shleshmic (kapha) constitution. Because Ayurveda sees a strong connection between the mind and the body.V. Its aim is to provide guidance regarding food and lifestyle so that healthy people can stay healthy and folks with health challenges can improve their health. It understands that there are energetic forces that influence nature and human beings. inquiry. a huge amount of information is available regarding this relationship.Patel College of Computer Science & Business Administration -2- .
created from the five (Pancha) great (maha) eternal elements (bhutas) – together called the Panchamahabhutas – which arise from Tamas. While the three gunas (Rajas or activity. pleeha (liver. The body becoming the mind’s vehicle. Tamas or inertia and Satwa. desirous of expressing itself. The sense organs then using Rajas to project from the body into the external world to experience their objects.Apana Muladhara (genitourinary tract) prithvi Udana Urh Pradesh (chest) akasha PITTA Aalochak Netra (eye) agni Sadhak Hridaya (heart) aakash Pachak Koshtha (stomach) prithvi Ranjak Yakrit. Ayurveda is thus a holistic system of health care that teaches us to balance these energies in order to achieve optimum health and well being S. uses subjective consciousness or Satwa to manifest sense organs and a mind. its physical instrument for sense gratification.Patel College of Computer Science & Business Administration -3- .V. The Bhutas combine into "Tridoshas" or bioenergetics forces that govern and determine our health or physical condition. spleen) jala Bhrajak Tvak (skin) vayu KAPHA Bodhak Jivha (tongue) Agni Kledak Amashaya (stomach) jala Avlambak Hridaya (heart) prithvi Tarpak Indriya (sense organs) akasha Shleshak Sandhi (joints) vayu Principal of ayurveda According to ayurvedic philosophy an individual bundle of `spirit’. Spirit and mind then project themselves into a physical body. which balances the first two) or psychic forces determine our mental and spiritual health.
only some get evident in particular situations.The Panchamahabhutas Akash According to Vayu Ayurveda Agni everything in life is Prithvi composed of Jal the Panchamahabhutas – Akash (Space). Omnipresent. Agni (Fire) and Prithvi (Earth). Vayu (Air). The space occupied by the cell denoting the last of the elements. Although each element has a range of attributes. agni controls the functioning of enzymes (intelligence. digestive system. Within a simple. abdomen etc. multi-cellular organism as a human being for instance. and prithvi manifests itself in the solid structure of the body (bones. Jal (Water). The fire element regulates the metabolic processes regulating the cell. single living cell for example the earth element predominates by giving structure to the cell. hair et al). jal is in all body fluids (as plasma. Constantly changing and interacting with each other. digestive juices). In the case of a complex. The water element is present in the cytoplasm or the liquid within the cell membrane. flesh. S. saliva. they are mixed in an infinite variety of relative proportions such that each form of matter is distinctly unique. akash corresponds to spaces within the body (mouth. nostrils. While the air element predominates the gases therein.). they create a situation of dynamic flux that keeps the world going. teeth.V. metabolism). vayu denotes the movement (essentially muscular).Patel College of Computer Science & Business Administration -4- .
The industry has been dominated by less than a dozen major companies for decades. These and a handful of other companies are mentioned repeatedly by various writers about the Ayurvedic business in India. The products of these companies are included within the broad category of "fast moving consumer goods" (FMCG. etc. Most of the larger Ayurvedic medicine suppliers provide materials other than Ayurvedic internal medicines. The key suppliers in Ayurveda are Dabur. a brief description is provided for them.V. shampoo. beverages. Baidyanath. cigarettes.THE AYURVEDIC MEDICINE INDUSTRY IN INDIA Ayurvedic medicines are produced by several thousand companies in India. so that there are today 30 companies doing a million dollars or more per year in business to meet the growing demand for Ayurvedic medicine.).S. which mainly involves foods. arranged here from oldest to newest. toothpaste. S. such as having traditional herbal ingredients in the composition of toiletries.).Patel College of Computer Science & Business Administration -5- . joined recently by a few others that have followed their lead. where there may be some overlap with Ayurveda. etc. including numerous neighborhood pharmacies that compound ingredients to make their own remedies.). toiletries. which together have about 85% of India's domestic market. and Zandu. but most of them are quite small. particularly in the areas of foods and toiletries (soap. It is estimated that the total value of products from the entire Ayurvedic production in India is on the order of one billion dollars (U.
In addition to the nearly 400.STATUS OF AYURVEDA IN INDIA The Indian government and non-government organizations have been collecting statistics on the Ayurvedic system in India and these data about the manpower and institutional aspects of Ayurveda have emerged: Number of registered medical practitioners: 366.100 Number of hospitals: 2. Many Ayurvedic practitioners in small villages are not registered. S. Reliance on Ayurvedic medicine is heavy in certain regions of India.000 medical doctors (similar to the number in the U.. India has about 500. there are over 170.189 Number of hospital beds: 33.400 In India. such as Kerala in the Southwest.812 Number of dispensaries: 22.145 Number of teaching institutions (undergraduate): 187 Number of upgraded postgraduate departments: 51 Number of specialties in postgraduate medical training: 16 Number of pharmacies manufacturing Ayurvedic medicines: 8. but serving nearly 4 times as many people).Patel College of Computer Science & Business Administration -6- .000 Ayurvedic practitioners.V.000 homeopathic physicians.S. One of the famous clinics of India is described in Appendix 2 and a new clinic complex is serving visitors from abroad is mentioned in Appendix 3. 60% of registered physicians are involved in non-allopathic systems of medicine.
Entrepreneurs in these countries (mainly in India) seeking to break into the market for natural products have determined. HISTORY AND INTRODUCTION OF ASFA S. northern climate) and are then exported to other regions (e.S. Of necessity.. and the U. Because of the large number of very small factories that try to service the local communities. with products labeled with the local language. and this has led to the development of isolates from plants that are sold as "nutriceuticals" (substances not registered as drugs. They have aimed to bolster interest by carrying out scientific research into promising herbs and formulas that are based on Ayurveda but not necessarily reflecting traditional practices. Nepal.. but India stands to become a significant contributor. rightly.MODERN MARKET DEVELOPMENTS The SAARC (South Asia Association for Regional Cooperation) was formed in 1985.g. sold over the counter in various formulations with specific health benefits portrayed for them). there is a growing worldwide demand. Maldives. China.Patel College of Computer Science & Business Administration -7- . and Sri Lanka. there is little opportunity for suppliers in one SAARC country to send finished products to another SAARC or even abroad.V. The main suppliers of nutriceuticals are Japan.g. For these. lowland southern areas). Trade in Ayurvedic medicines within the SAARC is mostly limited to raw materials that grow in one region (e. despite growth trends as high as 20% annually encountered in the late 1990s. Bhutan. Bangladesh. such research eventually focuses on finding of active ingredients.. These countries all have been influenced by Ayurvedic medicine. that the demand for traditional style Ayurvedic medicines both inside and outside the region is limited. but used like nutritional and dietary supplements. its member countries are India. Pakistan. high mountains.
” Asfa has its head office at chowta pool and it has a factory at Varachha road in Surat. It has opened branches at Valsad. but I desire to solve the problems of people who are suffering from the dieses by way of using Ayurvedic treatment. 1948 with name Shri Swami Atmanand Sarswati Cooperative Pharmacy Limited which is known as its short name “Asfa”. And slowly with flow of time the promotion and expansion. And with passes of time he started an ayurvedic clinic and a Pharmacy for medicines needed to run clinic. I even don’t desire moksh. Shri Swami Atmanand Sarswati was spent his whole life in survive of people and teach Ayurved to his Shishyas. Asfa has about 4000 members now but when it was started it has only 70 members to operate various activities. “Asfa” (Shri Swami Atmanand Sarswati Ayurvedic Co-operative Pharmacy Limited) is established in 1948 in Surat at the bank of river Tapi. Shri Swami Atmanand Sarswati who was the man with strong mind power established the Pharmacy. He set up Tapi Brahmcharya Ashram at the land which was donated to in at the bank of river Tapi. It is an only one co-operative pharmaceutical pharmacy in Gujarat. the small Pharmacy become only one co-operative ayurvedic pharmacy of Gujarat which is established in 2nd June.V. In Ashram many student study about Ayurveda and Sanskrit. Asfa also expanded its production capacity and established one more factory at Navagam. Baroda. He had only one goal of his whole life as follows: “I don’t desire state. I don’t desire paradise.Patel College of Computer Science & Business Administration -8- .Once in a golden morning Shri Swami Atmanand Sarswati comes in Surat and he start to give knowledge of culture/ religion and ayurveda by his lectures at every place of Surat city. By showing the above mentioned figure we can say that Asfa is very rapidly grow and expand in whole Gujarat. S.
V. It has also work as a consulting in Valsad and Surat. Asfa produce qualitative product. Gandhinagar. Asfa get GMP certificate in 2004 and also get ISO 9001 in 2005 and laboratory of Asfa get permission from food and medicines commissioner’s office. Asfa is a first Pharmacy which is gets this type of certificate. Asfa sold its product in most of cities of Gujarat and Mumbai through its dealers. It established a consulting clinic in Valsad where the information about various ayurvedic medicines is provided to people without taking any pay. BOARD OF DERECTORS OF ASFA S.Patel College of Computer Science & Business Administration -9- . Bardoli and Bharuch etc. by reason of that a slogan “Aushadho to Asfa nij”. Asfa has widely distributed dealer network. Asfa get a certificate of GMP (Good Manufacturing Practice) from Gujarat state food and medicine Control Corporation.Ahemdabad.
Patel 2. Purushotambhai P. Patel 13. Tarunkumar M. Patel 6.Patel College of Computer Science & Business Administration . Mistri 4. Bankimchandra R. Suryavanshi 15. Dr. Shri Ramanlal P.1. Chhotubhai L. Dr. Dr. Mavani 5. Dr.V. Patel 14. Pragneshbhai I. Shah 8. Shri Sanmukhbhai J. Patel 3. Pathak 7. Shri Arvindbhai M. Kanubhai G. Patel President Wise President Minister Member Member Member Member Member Member Member Member Member Member Member Member LIST OF DEALERS S. Patel 9. Dr. Patel 10. Thakar 11. Navinbhai B. Dr. Dr. Abhaybhai R. Dr. Shri Jagdishbhai P. Pradipbhai J. Iswarbhai K. Desai 12. Shri Ranchhodbhai K. Dr.10 - . Dr.
Patel College of Computer Science & Business Administration . The cities are:Ankleshwer (3) Ahemadabad (7) Amod (1) Mahuva (1) Bharuch (2) Bilimora (4) Bardoli (1) Chikhali (2) Godhara (1) Gandevi (1) Gandhinagar (1) Junagarh (2) Kathor (1) Kapadvanj (1) Kamrej (1) Kilapad (1) Mumbai (1) Mandavi (1) Amran (1) Navasari (4) Porbandar (1) Surat (14) Rajkot (3) Rajpipala (1) Surendranagar (2) Vyara (2) Vapi (1) Vadodara (2) Viramgam (1) Vidhyanagar (1) S. Here represent only name of cities in which Asfa has dealers. There are 66 dealers of Asfa in whole Gujarat.V.11 - .
Ahemadabad. Phone no: 0261-426413 2. Near Panini taki. 644410) 2.12 - . Chouta pool. 3. (0261-648092. Kharivav road. 4. Phone no: (02621-252440) Branches: 1. Ayurvedic Hospital Compound. Dhanasutar Ni Poll. 18. Navagam Udhyognagar Co-operative Sangh Navagam. Varachha road. 17. Surat. Surat. Relief road. Surat. Baroda.V. S. Surat-395006 Phone no. Station road. Near Bank of Baroda. District: Kamrej. Balavant Building.Patel College of Computer Science & Business Administration .Location of Factory and Branches Factory of Asfa 1.
7.Patel College of Computer Science & Business Administration . Near the lal school.V. 3. Bardoly. Hirachand Nagar. Panch Bati.Amar Chambers. ORGANIZATION STRUCTURE OF ASFA S. Valsad.5.13 - . Station road. Navrang Shopping Center. 8. 6. Bharuch.
MANAGER ADMINISTRATION DEPT.14 - . ACCOUNTANT SUPERVISOR CASHIER WORKERS SENIOR CLERK RAW MATERIAL DEPARTMENT SALES DEPARTMENT FUTURE PLAN OF ASFA S.Patel College of Computer Science & Business Administration .V.BOARD OF DIRECTORS CHAIRMAN VICE PRESEDENT SECRETORY GENERAL MANAGER PRODUCTION DEPARTMENT ASSISTANT PRO.
15 - . To increase the quality of their product Change packaging style and use new and attractive style of packaging Use modern technique of production and expand their capacity Introduce cosmetics product of Asfa in the market S. This company is only limited in Gujarat but now it went to expand there business and introduce its product in new state.Patel College of Computer Science & Business Administration .V.
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