Sony Corporation ( Son Kabushiki Gaisha?

) (TYO: 6758, NYSE: SNE), or commonly referred to as Sony, is a Japanese multinationalconglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate with US$77.20 billion (FY2010).[4] Sony is one of the leading manufacturers of electronics, products for the consumer and professional markets.[6] Sony Corporation is the electronics business unit and the parent company of the Sony Group, which is engaged in business through its seven operating segments ± Consumer Products & Services Group, Professional & Device Solutions Group, Pictures, Music, Financial Services, Sony Ericsson and All Other.[7][8] These make Sony one of the most comprehensive entertainment companies in the world. Sony's principal business operations include Sony Corporation (Sony Electronics in the U.S.), Sony Pictures Entertainment, Sony Computer Entertainment, Sony Music Entertainment, Sony Ericsson, andSony Financial. As a semiconductor maker, Sony is among the Worldwide Top 20 Semiconductor Sales Leaders. The Sony Group ( Son Gur pu?) is a Japan-based corporate group primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. The group consists of Sony Corporation (holding & electronics), Sony Computer Entertainment (game), Sony Pictures Entertainment (motion pictures), Sony Music Entertainment (music), Sony Financial Holdings (financial services) and others. Its founders Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound, and also from the English slang word "sonny", since they considered themselves to be "sonny boys", a loan word into Japanese which in the early 1950s connoted smart and presentable young men.[6] Sony has a joint venture with Panasonic, making Media Nusantara Citra but Sony take over 30% of Panasonic's share, making Bhakti Investama wholly owned subsidiary of Sony.

1 History o 1.2 VAIO  o o o 3.2.2 Green TV 5.1 Improvement efforts 5.1 Laptop batteries dysfunction 3. acquisitions. and joint ventures 4.1 Mergers.4 Sony BMG 3.1 Origin of name 2 Formats and technologies 3 Products o o 3.3 Criticism 6 PSN Service Outages 7 See also 8 References 9 Further reading 10 External links [edit]History .1 PlayStation 3.3 Sony Pictures Entertainment 3.5 Digital photography 4 Corporate information o o 4.2 Regional manufacturing and distribution 5 Environmental record o o o 5.

Ibuka traveled in the United States and heard about Bell Labs' invention of the transistor. Now known as "Sony Boy". Although the American companies Regency Electronics and Texas Instruments built the first transistor radio as joint venture. he was joined by his colleague. The TR-63 of 1957 cracked open the U. It was a worldwide commercial success. 1957.[9] In the early 1950s.. American teens had begun buying portable . Australia. Masaru Ibuka started a radio repair shop in a bomb-damaged department store building in Nihonbashi of Tokyo. called the Type-G. after the end of World War II. In May 1956.. a product that won favor both within Japan and in export markets.[9] (Tokyo Telecommunications Engineering Corporation).[10] They followed up in December of the same year by releasing the Sony TR-72.[9] University of Arizona professor Michael Brian Schiffer.[9] The following year. Tokyo Tsushin Kogyo came out with the TR63 model. It was for the TR-6 that Sony first contracted "Atchan". In August 1955. push-pull output and greatly improved sound quality. Ph. to become its advertising character. but its transistor radio was the most successful. then the smallest (112 × 71 × 32 mm) transistor radio in commercial production. While most American companies were researching the transistor for its military applications.S. which featured an innovative slim design and sound quality capable of rivaling portable tube radios. Tokyo Tsushin Kogyo released the Sony TR-55. but went on to represent the company in ads for a variety of products well into the midsixties. says. and they founded a company called Tokyo Tsushin Kogyo K.[9] He convinced Bell to license the transistor technology to his Japanese company." By the mid 1950s. the TR-72 continued to be a popular seller into the early sixties. market and launched the new industry of consumer microelectronics. The next year. including Canada. Japan's first commercially produced transistor radio.K. it was Ibuka's company that made them commercially successful for the first time. a cartoon character created by Fuyuhiko Okabe. the co-founder of Sony In late 1945. the company released the TR-6.Masaru Ibuka. the character first appeared in a cartoon ad holding a TR-6 to his ear. Ibuka and Morita looked to apply it to communications. the Netherlands and Germany. The company built Japan's first tape recorder.D. "Sony was not first. Akio Morita. Featuring six transistors.

or Sony Teletech. helping to propel the fledgling industry from an estimated 100. when Sony marketed the Betamax system for video cassette recorders against the VHS format developed by JVC.[9] [edit]Formats and technologies Further information: List of Sony trademarks Sony has historically been notable for creating its own in-house standards for new recording and storage technologies. they strongly considered using their initials. VHS gained critical mass in the marketbase and . appeared in 1955 but the company name did not change to Sony until January 1958. Another early name that was tried out for a while was "Tokyo Teletech" until Morita discovered that there was an American company already using Teletech as a brand name. a familiar term used in 1950s America to call a boy. Tokyo around the end of 2006. One was the Latin word "Sonus". it was extremely unusual for a Japanese company to use Roman letters to spell its name instead of writing it in kanji.000. Sony's headquarters moved to Minato. The primary reason they did not is that the railway company Tokyo Kyuko was known as TKK.[6] The first Sonybranded product. Tokyo from Shinagawa. Akio Morita was firm. The move was not without opposition: TTK's principal bank at the time. as he did not want the company name tied to any particular industry. They pushed for a name such as Sony Electronic Industries. however. and the other was "Sonny". both Ibuka and Mitsui Bank's chairman gave their approval. but during his visit to the United States.000 units in 1955 to 5. instead of adopting those of other manufacturers and standards bodies. which is the root of sonic and sound. Morita discovered that Americans had trouble pronouncing that name. The most infamous of these was the videotape format war of the early 1980s. TTK.[11][12] [edit]Origin of name When Tokyo Tsushin Kogyo was looking for a romanized name to use to market themselves. the TR-55 transistor radio.[14] At the time of the change.[13] The name "Sony" was chosen for the brand as a mix of two words.000 units by the end of 1968. In the end. Mitsui. Eventually.transistor radios in huge numbers.[9] The company occasionally used the acronym "Totsuko" in Japan. had strong feelings about the name.

Sony discontinued the last Trinitron-based television set in the USA in early 2007. Bangladesh and China. In 1984 Sony launched the Discman series which extended their Walkman brand to portable CD products. Video8 and the follow-on hi-band Hi8 format became popular in the consumer camcorder market. but only for markets such as Pakistan. 1982 saw the launch of Sony's professional Betacam videotape format and the collaborative Compact Disc format.5" floppy disks gradually became obsolete as they were replaced by current media formats. In 1983 Sony launched the MSX. and introduced the world (with their counterpart Philips) to the Compact Disc or CD. especially in the film and television industry. Trinitron displays are still produced. In 1983 Sony introduced 90 mm micro diskettes (better known as 3. a home computer system. 3. In 1979 the Walkman brand was introduced.25" floppy disks. In 1985 Sony launched their Handycam products and the Video8 format. Sony had great success and the format became dominant. which it had developed at a time when there were 4" floppy disks and a lot of variations from different companies to replace the then on-going 5. a professional-oriented component video format called Betacam that was derived from Betamax is still used today. .5-inch (89 mm)floppy disks).became the worldwide standard for consumer VCRs and Sony adopted the format. While Betamax is for all practical purposes an obsolete format. In 1968 Sony introduced the Trinitron brand name for its lines of aperture grille cathode ray tube televisions and (later) computer monitors. Sony launched the Betamax videocassette recording format in 1975. Trinitron computer monitors were discontinued in 2005. In 1987 Sony launched the 4 mm DAT orDigital Audio Tape as a new digital audio tape standard. in the form of the world's first portable music player.

1 surround sound format with a newer and more advanced proprietary motion picture digital audio . supported by Toshiba and many others. and the other was the Super Density disc (SD).Sony Discman In addition to developing consumer-based recording media. Sony has attempted to promote its own audio compression technologies under the ATRAC brand. after the launch of the CD Sony began development of commercially based recording media. The unified disc format was called DVD which was marketed in 1997. viz EFMPlus. Since the introduction of MiniDisc.[15] In the early 1990s two high-density optical storage standards were being developed: one was the MultiMedia Compact Disc (MMCD). Until late 2004. Sony's Network Walkman line of digital portable music players did not support the MP3 de facto standard natively. backed by Philips and Sony. In 1986 they launched Write-Once optical discs (WO) and in 1988 launched Magneto-optical discs which were around 125MB size for the specific use of archival data storage. Philips and Sony abandoned their MMCD format and agreed upon Toshiba's SD format with only one modification based on MMCD technology. Sony challenged the industry standard Dolby Digital 5. In 1993. Sony introduced the MiniDisc format in 1993 as an alternative to Philips DCC or Digital Compact Cassette. although the provided software SonicStage would convert MP3 files into the ATRAC or ATRAC3 formats. against the more widely used MP3.

1 at the time. At present. flash memory cards for use in Sony lines of digital cameras and portable music players. Sony never intended to develop a home theatre version of SDDS. This format employed eight channels (7. SDDS utilized a method of backup by having mirrored arrays of bits on both sides of the film which acted as a measure of reliability in case the film was partially damaged. Sony and Philips jointly developed the Sony-Philips digital interface format (S/PDIF) and the high-fidelity audio system SACD. Ultimately. higher capacities. It has seen little support outside of Sony's own products with Secure Digital cards (SD) commanding considerably greater popularity. CDs are preferred by consumers because of ubiquitous presence of CD drives in consumer devices. In 1998. neither has gained a major foothold with the general public. SDDS has been vastly overshadowed by the preferred DTS (Digital Theatre System) and Dolby Digital standards in the motion picture industry. and significantly lower price per unit capacity compared to Memory Sticks available at the same time. This is due in part to the SD format's greater throughput (which allows faster recording and access). Recordings on the HiMD Walkmans can be transferred to and from the computer virtually unrestricted. Hi-MD allows the playback and recording of audio on newly-introduced 1 GB Hi-MD discs in addition to playback and recording on regular MiniDiscs. SDDS was solely developed for use in the theatre circuit. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro.format called SDDS (Sony Dynamic Digital Sound). Sony VAIO fashion show in 2008 In 2004. . Sony built upon the MiniDisc format by releasing Hi-MD. Unlike Dolby Digital. Sony launched their Memory Stick format. The latter has since been entrenched in a format war with DVD-Audio.1) of audio opposed to just six used in Dolby Digital 5.

In addition to saving audio on the discs. Hi-MD introduced the ability to record CD-quality audio with a linear PCM recording feature. Paramount. and Toshiba announced its decision to stop supporting HD DVD on 19 February 2008. after a 2 year-long format war. It was the first time since MiniDisc's introduction in 1992 that the ATRAC codec could be bypassed and lossless CD-quality audio could be recorded on the small discs. and Dreamworks. debuted in December 2006 with an MSRP of US $999. By the end of 2007 the format had the backing of every major motion picture studio except Universal. which eventually emerged as the market leader over the competing standard.95.[16][17][18] The Blu-ray format's popularity continued to increase.unlike earlier NetMD. Sony was one of the leading developers and remains one of the strongest proponents of the Blu-ray Disc optical disc format. Over the years.5 inch Floppy Disk (1982) Video8 (1985) DAT (1987) Hi8 (1988) MiniDisc (~1990) Digital Betacam (~1990) miniDV (1992) DVD with others (~1995) DVCAM (1996) Memory Stick (1998) Digital8 (1999) . Toshiba's HD DVD. Hi-MD allows the storage of computer files such as documents. videos and photos. and Sony's first Blu-ray player. solidifying its position as the dominant HD media format. the Sony BDP-S1. The first Blu-ray players became commercially available in June 2006. Sony has introduced these standards:                Umatic (~1968) Betamax (1975) Betacam (1981) Compact Disc with Philips (1982) 3.

Sony has developed a music playing robot called Rolly. dog-shaped robots called AIBO.Universal Media Disc (~2003)  HDV with JVC (~2004)  Blu-ray Disc with Panasonic and others (2006) [edit]Products  Sony's retail store. and QRIO. . humanoids. Sony Style Sony offers a number of products in a variety of product lines around the world. The PlayStation 2 has become the most successful video game console of all time. This successful console was succeeded by the PlayStation 2 in 2000. [edit]PlayStation The Slimline PlayStation 2 with controller In early 1994 Sony launched the PlayStation to compete with other consoles.

though as of 2009 some major-studio titles continue to be released on a teenager attempting to get his friend "Jeremy"'s parents to buy him a PSP. visitors to the website soon discovered that the website was registered to a marketing company. and a "music video" of either Charlie or Jeremy "rapping". was sued by Immersion Corporation of San Jose. stating that they would from then on "stick to making cool products" and that they would use the website for "the facts on the PSP". San Francisco. marketer of the popular PlayStation game consoles. The site contained a blog. an accessory that allows players to control video games using motion controllers. It later introduced the PlayStation Move. providing links to t-shirt iron-ons.[22] Sony admitted in late 2005 to hiring graffiti artists to spray paint advertisements for their PlayStation Portable game system in seven major cities including New York City. Sony had no plans to keep or withdraw them. a marketing company employed by Sony created a website entitled "All I want for Xmas is a PSP". they paid businesses and building owners for the right to graffiti their walls. Sony admitted that the idea was "poorly executed". and Sony was forced to admit the site's true origin in a post on the blog. California which claimed that Sony's PlayStation "Dual Shock" controllers . Sony developed the Universal Media Disc (UMD) optical disc medium for use on the PlayStation Portable.[24] As of early January 2006. which was purportedly written by "Charlie". In an interview with next-gen. Sony released the PlayStation 3. a high-definition console. major-studio support for the format was cut back in spring 2006.selling over 150 million units as of 2011. exposing the site on sites such as YouTube and digg. the PSP go. The PlayStation brand was extended to the portable games market in 2005 by the PlayStation Portable (PSP) and in 2009.[21] A class action has been taken out in California challenging the legality of "the disablement of valuable functionality originally advertised". However. In November 2006. According to Sony. designed to promote the PSP throughviral marketing.[23] and Sydney Australia. in 2006. The mayor of Philadelphia filed a cease and desist order. Sony Computer Entertainment America.[25] In 2003. Philadelphia. The site has since been taken down. Although Sony tried to push the UMD format for movies. Sony announced that on 1 April 2010[19] it was electronically removing Linux[20] functionality from the first generation PS3. Christmas cards.

however.[30][31]This recall also prompted Japan's Ministry of Economy.[27] However. In 2004. Dual Shock controllers. The suit argues that the man suffered burns on his finger when the battery burst into flames while being used.[29] On 14 August 2006. awarding the company US$82 million in damages.37 percent per quarter based on the sales of PlayStation units. As a result they recalled over 4. The ministry said that Sony must have reported on their findings and drawn up a plan to prevent future problems by the end of August. reintroducing rumble capabilities.[citation needed] [edit]VAIO Main article: VAIO Sony offers a line up laptops branded as VAIO. A U. Sony and Dell admitted to major flaws in several Sony batteries that could result in the battery overheating and catching fire. The cost of this recall was shared between Dell and Sony. Sony announced its investigation[33] of .infringed on Immersion's patents. most new VAIO laptops can utilize virtualization. a Sony laptop battery exploded in Japan and caught fire.700) regarding the incident.[32] On 23 September 2006. A Japanese couple in Tokyo sued both Sony and Apple Japan for over ¥2 million (US$16. and a selection of PlayStation 2 games that use Immersion's technology.7 million in damages.S. district court judge ruled on the matter in March 2005 and not only agreed with the federal jury's ruling but also added another US$8.1 million laptop batteries in the largest computerrelated recall to that point in history. Previously Sony has disabled hardware virtualization on their high end VAIO laptops. Trade and Industry to order the companies to investigate the troubles with the batteries. The DualShock 3 has since been made available for the PlayStation 3. This is likely the reason that the Sixaxis controller for the PlayStation 3 had no rumble feature. citing concern for users running malicious code. unlike Sony. a federal jury agreed with Immersion. was also sued for its Xbox controller. they settled out of court so they could continue using the technology for the follow-up Xbox 360. Microsoft Corp.[26] A California judge ordered Sony to pay Immersion a licensing fee of 1. and his wife had to be treated for mental distress due to the incident. or face a fine under consumer safety laws. Dell also confirmed that one of its laptops caught fire in Illinois.[28] [edit]Laptop batteries dysfunction In April 2006.

Sony claimed it was unaware of the marketing ploy. which caused compatibility problems with some DVD players ± including models manufactured by Sony. In 2003. Sony paid the state of Connecticut $325.[36] A Japanese newspaper. and pulled the ads and suspended Manning's creator and his supervisor. Sony announced a global battery exchange program in response to growing consumer concerns. Apple Computer. andToshiba all recalled Sony laptop batteries. Hewlett-Packard. an incident that was confirmed by Lenovo. it was revealed by Mark Russinovich of Sysinternals that Sony BMG's music CDs had installed a rootkit on the user's computer as a DRM measure (called Extended Copy Protectionby its creator. and poses a major security risk to affected . reported that Sony was aware of faults in its notebook PC batteries in December 2005 but failed to fully study the problem. Toshiba.[42] [edit]Sony BMG Main article: Sony BMG CD copy protection scandal In October 2005. Sony finalized a settlement to pay $1.[39] When the scandal was revealed.[40] In August 2005.5m to fans who saw the reviewed films in the US.a LenovoThinkPad T43 laptop which overheated and caught fire in the Los Angeles International Airport on 16 September. Sony was forced to issue a recall. a marketing executive working for Sony Corporation created a fictitious film critic. who gave consistently good reviews for releases from Sony subsidiary Columbia Picturesthat generally received poor reviews amongst real critics. Dell. David Manning.[34] Acer. the newspaper Manning was claimed to be from. On 28 September 2006. IBM.[37][38] [edit]Sony Pictures Entertainment In July 2000. British company First 4 Internet). Fujitsu. Sony apologised to Ridgefield Press.[41] In 2006 Sony started using ARccOS Protection on some of their film DVDs. Yomiuri Shimbun.[43] This constitutes a crime in many countries. and Hitachi were considering the possibility of seeking compensation from Sony over the battery recalls. After complaints. which was difficult to detect or remove.000 in fines following the Connecticut Attorney General's investigation into Sony's alleged fraudulent marketing practices.[35] It was also reported that Fujitsu. Lenovo.

in October 2005. Federal Trade Commission issued a news releaseannouncing that Sony BMG had agreed to settle Federal Trade Commission charges that Sony BMG committed several offenses against United States federal law. masters and artwork. the U. DSC-T11. but in turn installed a dial-home program that posed an even greater security risk. Sony eventually provided an actual uninstaller that removed all of Sony's DRM program from the user's computer. This settlement required that Sony BMG allow consumers to exchange the CDs through 30 June 2007. Nikon. DSC-T3. Initially. The uninstaller Sony initially provided removed the rootkit. possibly prevent a picture being taken at all. possibly as many as 100 models or more. by the popular Latin American artist Alejandro Fernández. it was reported by Sony that there were problems with the charge-coupled devices (CCD) in 20 models of digital still cameras. DSC-T1. Olympus or Fuji have indicated they will replace faulty CCDs in their respective models of cameras if necessary. and in some cases. Fernández's lawyers claimed that Sony was in breach of contract as Fernández had been contracted to Sony for seven albums and the recordings were an eighth album made after the contract had expired. Sony indicated that they would repair or replace the affected camera at no charge. the recall was broadened to eight additional models of digital cameras sold between 2003 and 2005. The eight models affected are the following: DSC-F88. The problem appears to manifest itself mostly when the camera is used in areas with hot weather. DSC-U40 and DSCU50.[44] On 31 January 2007. this recall may affect other manufacturers and models of cameras. including Canon. ranging from point-and-shoot models to digital SLRs. Since Sony is one of the largest producers of CCD chips.users. DSC-M1. Sony BMG faced several class action lawsuits regarding this matter. In September 2009 Sony had its Mexican office raided by police to recover over 6000 CDs. S.[46] [edit]Corporate information . In late November 2006. Minolta. and to reimburse consumers for up to $150 for the repair of damage to their computers that they may have incurred while removing the software. DSC-T33. Other manufacturers of digital cameras. The problems can prevent the cameras from taking clear pictures.[45] [edit]Digital photography Sony offers a range of digital cameras.

Asia.[47] Sony's former slogans were "It's a Sony". including the production of digital cameras. personal computers. approximately 70% of which was destined for other regions.Sony's current CEO. acquisitions. Approximately 65% of the annual production in Japan was destined for other Nobuyuki Idei stepped down as Sony Corp. Kunitake Ando stepped down as President and was replaced by Ryoji Chubachi. accounted for slightly more than 10% of total annual production with approximately 60% destined for Japan. flat panel televisions. video cameras. Sony's decision to replace Idei with the BritishHoward Stringer marked the first time that a foreigner has run a major Japanese electronics firm. Vice Chairman and COO Sony Entertainment Business Group. semiconductors and components such as batteries and Memory Sticks. president and chairman SirHoward Stringer On 22 June 2005.believe". Chairman and Group CEO and was replaced by Howard Stringer. the US and the . and joint ventures This section requires expansion. excluding Japan and China. China accounted for slightly more than 10% of total annual production. then Chairman and CEO of Sony Corporation of America. [edit]Mergers.other" and its current slogan is "make. "like. On the same date. Further information: List of acquisitions by Sony Corporation [edit]Regional manufacturing and distribution Slightly more than 50% of the electronics' segment's total annual production during the fiscal year 2005 took place in Japan. Corporate Executive Officer.

041.EU. Sony was ranked 6th (jointly with Panasonic and Motorola) in Greenpeace¶s Guide to Greener Electronics that assesses the policies on toxic chemicals.307.[54] Sony's policies address their effects on global warming.000 contractors and reduce its global manufacturing sites by 10% to save $1.270 On 9 December 2008. However for the improvement in its ranking it still needs to set a timeline for eliminating all phthalates. and many models of video recorder. Sony Corp.219 2. beryllium copper and antimony and its compounds.1 billion a year. Walkman. and resources.[51] Number of Sony¶s models on the market are partially free of PVC and BFRs. camcorder and digital camera.000 jobs. Sony has had an Environmental Conference.345 2. nevertheless as of January 2011 the list does not identify which products are fulfilling these criteria at the moment.873.[53] [edit]Improvement efforts Since 1976. said it will cut 8. including all models of the VAIO PC. drop 8.512. recycling and climate change of 18 leading electronics manufacturers. most of which was destined for local distribution and sale. They are taking steps to reduce the amount of greenhouse gases that they put out as well as regulating the products they get from their suppliers in a process that they call "green procurement".[52] Sony publishes on its website a list of products.[50] [edit]Environmental record In October 2010.[52] The company has committed to removing PVC in all new models of mobile products (excluding accessories). for which the company had (as of February 2010) or intended to replace PVC and BFR with alternative substances by the end of FY 2010 (April 2011). and BFRs in the casing and main PWBs of all new models of mobile products by April 2011.[55] Sony has said that they have signed on to have . The Americas and Europe together accounted for the remaining slightly less than 25% of total annual production. the environment.[48] Sony's Sales and Distribution by Geographical Regions in 2009[49] Geographic Region Japan United States Europe Other Area Total Sales (yen in millions) 1.658 2.

400.[56] [edit]Green TV For sale in Japan on 30 July 2008. through THQ and it became a success. The company has also developed a biobattery that runs on sugars and carbohydrates that works similarly to the way living creatures work. The document involved the company's surveillance of environmental activists in an attempt to plan how to counter their movements. Sony was able to reduce carbon dioxide emissions totaling 79 kilograms (174 pounds) a year.[60] In early July 2007. which produces light more efficiently. ¼ 900) Bravia KDL-32JE1 offers ecological consumers advantages of less energy consumption (70% less) than regular models with the same image quality. Sony ranked 14th on the Greenpeace chart "Guide to Greener Electronics. now an entertainment game. it was made public that the videogame Full Spectrum Warrior. for use as an urban combat trainer." This chart graded major electronics companies on their environmental work.about 75 percent of their Sony Building running on geothermal power. Not only was the simulation never used as intended.[citation needed] [edit]PSN Service Outages .S. developed by Sony Pictures Imageworks and Pandemic Studios. It specifically mentioned environmental groups that were trying to pass laws that held electronics-producing companies responsible for the clean up of the toxic chemicals contained in their merchandise. Sony fell from its earlier 11th place ranking due to Greenpeace's claims that Sony had double standards in their waste policies. The TVs will have liquid crystal displays along with highdefinition digital broadcast capabilities. The "Sony Take Back Recycling Program" allows consumers to recycle the electronics products that they buy from Sony by taking them to eCycle (Recycling) drop-off points around the U. but the Army lost its full investment while Pandemic Studios went on to release the simulation. Sony was ridiculed for a document entitled "NGO Strategy" that was leaked to the press.000 yen (US$ 1.[57][58][59] [edit]Criticism In 2000.[61] In 2005. new flat-panel 32-inch (810 mm) TV 150. Sony's green product. This is the most powerful small biobattery to date. was paid for in whole by the United States Department of Defense. without sacrificing quality by developing a brighter back light and better filtering.

Sony's SCE (Sony Computer Entertainment . complete identity repair in the event of theft and a $1 million ID theft insurance policy for each user. Specifically.the part of Sony behind the PlayStation brand) . Furthermore. they shut down PlayStation Network in order to mitigate further damage and to conduct an investigation.In mid April 2011. once Sony became aware of the attack. PSN and Qriocity Music Service users. On May 5th. the value of Sony's stock has dropped approximately 10%. directed at gamers. had been compromised. Additionally. It has since risen a little (1-2%) after the network was brought back online. at least one (if not more) class-action lawsuit/s were filed against Sony by PlayStation Network users over how their handling of user's personal info & not being initially forthcoming with information of the network breach once it was discovered. Sony has been taking criticism over this."[64] The plan. PlayStation Network and Qriocity customers that includes a $1 million identity theft insurance policy per user was launched earlier today and announcements for other regions will be coming soon. etc. but from within the government as well.[63] No word yet on who did the hacking and if anyone inside Sony was involved. names. the PlayStation Network Blog website released a letter written by Howard Stringer. and (2) the seemingly inadequate manner in which the information had been stored.was subjected to external DDoS attacks. Although Sony is working with the FBI in investigations into this. PlayStation Network was again attacked. largely due to 2 factors: (1) Sony had taken roughly 6 days to disclose that key personal information such as credit/debit card numbers. Stringer announced Sony's plans for an Identity-Theft Insurance program. but more severely. As of May 3.not just from fans of the PlayStation brand. With all of these factors taken into consideration. To further complicate matters. [65] [edit] . the exact identities of the hacker/s are unknown. AllClear ID Plus powered by Debix. the situation has caused public outcry . as well as the significant hit to the faith of both PlayStation Network users and stock holders. roughly a week later (on 4/20/11). addresses. In this particular case. stating "A program for U.[62] Personal information of approximately 77 million PlayStation Network account holders had been illegally obtained and possibly put up for sale (the latter part Sony denies). Senator Blumenthal of Connecticut has been in contact with Sony. available to users for one year and includes Internet surveillance. demanding answers.S.

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