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The Tension Between Art and Design, Theory and Practice
Lyrois None of This is Real Works & Works 2002 - 2011 Publication Date: Jul 13 2011 isbn/ean13: 1463662017 / 9781463662011 178 pages, US Trade Paper, $39,95 Trim Size: 7” x 10”, Full Color with Bleed “If strong opinions & coarse images aren’t your thing, you shouldn’t buy my book.” And this is how the author himself describes it... James Altucher precribes a joke for the beginning of every presentation. That’s exactly the way “None of This is Real” starts. Of course, there’s more to it, but the spin goes right through the last page of the book. 07.21.2011 — German artist and designer Alexander Becker releases his book “None of This is Real” to the general public. The book collects and curates the output from the LYROIS art & design laboratory between the years of 2002 and 2011, covering Street Art, interior & showroom design, as well as action sports gear. About one ﬁfth of the book is text, dealing with and reﬂecting art theory, the interface between art and design, and delivering the occasional rant about contemporary artists. Alexander believes that “being a fan of an artist is not necessarily the same as being a fan of their work. Most often, it correlates inversely.” In fact, it is the contrast between the artistic work and the underlying theory which shapes a dualistic experience while consuming the works of every self-reﬂective artist. The works and the words reﬂect the tension between conciliatory imagery and antagonizing commentary, yet, one doesn’t exist without the other. What? Simple: There is the colorful coﬀee table book between architecture, sculpture, pop, and street art, and there is the text — rants about and around art and artists and their “explaining art to death,” for example. It’s thoughtprovoking if you want to and easy-going and purple if you don’t.
The book is a self-published, individual eﬀort, with the constraints of a potential international market setting the stage for the whole package, for instance, the trim size and the use of simple trade paper: It doesn’t get any larger or even glossy, provided you intend to publish in color and across a maximum of distribution channels. Self-publishing opens up some interesting opportunities: A text-only, digitalonly, free-only version will be available for those who just want to read, providing them with a book that wants to be read, with distractions — the coﬀee table part — removed entirely. Another option in self-publishing is creating an artiﬁcial out of print situation: “Taking a book out of print after a number of weeks — or days — could be interesting. I’m thinking about doing the opposite of the long tail — limiting availability to a couple months,” Alexander ponders. But the true core of this book is the composition of imagery and text: “Art is conﬂict and the book must reﬂect this, leaving two diﬀerent readers with two completely diﬀerent impressions,” explains Alexander his understanding of contrast and the boredom without it. The whole book is about contrast: Content vs. presentation; text vs. pictures; crisp vectors vs. blurry images; ... Also, one of the main recurring themes in Alexander’s work is repetition, as in “repetition changes.” Sprinkled across the book are small doses of repetition; a sentence here, a quote there, and an image doubled. It’s almost as if it’s a code, waiting to be deciphered in a whole new context. Beating a million monkeys? The desperate arrogance of art created to last forever? A lecture on sculpture? This is what you get; plus the iconic Lyrois chairs, gobos, robots, Lego, and a mischievously hacked copy of Picasso’s “Guernica.”
News Facts —
• More than 300 images made it into the ﬁnal edit of ”None of This is Real”. • To be available worldwide and in full-color, ”None of This is Real” had to be published in the U.S.A. • QR codes are being used to tie book trailer videos and mobile sites and materials together with the book. • A secret webpage is accessible via a QR code on the backcover of the book. • While the title says ”None of This is Real,” every quote and anecdote featured in the book is true.
art, design, book, book release, street art, pop art, art theory, rants, purple, lyrois, self-publishing, sculpture, architecture, interior design, graﬃti, gobos, shadow art, Lego, createspace, popular culture, qr code
• The book’s page
• The book’s video trailer
• None of This is Real on Amazon
• None of This is Real on Createspace
• Lyrois author page on Amazon
• Lyrois on Google+
• Lyrois on Twitter
• Lyrois on Facebook
• Lyrois Portfolio on Behance
Alexander Becker — a Renaissance Man, between industrial design and ideation to once reshaping a butt for subsequent cosmetic surgery — channels LYROIS, notorious artist from Berlin, Kreuzberg. Informed by a rare ﬂavor of intelligence and described as sharing genes with Keith Haring and Brian Eno. In 1997, Alexander Becker drew a bunch of shapes, 17 ﬁgures gathered around the silhouette of a dancer. Since then, they come back, year after year, in always diﬀerent styles and patterns, covering bags and wallpapers, populating store walls and windows, as well as being featured on tiny vinyl stickers and cut as huge decals or tableaux; elaborate arrangements on industrial materials. Repetition changes. Lyrois is an art scheme, an experimental brand, and a design meme in the making. Lyrois sounds similar to the french Le Roi, yet it is otherwise unrelated. The shapes are sampled, over and over, with the techniques du jour, and the materials we contemporarily love; bright, opaque, or translucent vinyl, bullet-resistant acrylic glass, hi-tech paper, and industrial adhesive foil.
Alexander Becker — Phone: +49-172-390 4525 — info [at] lyrois.com LYROIS, Art & Design Laboratory July 21, 2011