Research Methods in Business

RESEARCH PROPOSAL: To study the relationship between demographics(age, income, occupation) and shopping preferences among women in apparels and accessories in Thane District in the age group of 16-40 years. RESEARCH METHOD: Primary research DATA COLLECTION PROCEDURES: Questionnaires, Informal Interview and Pilot Survey SAMPLE DESIGN AND SAMPLE SIZE: 350 Women in the age group of 16 – 40 years. QUESTIONNAIRE

NAME: ____ojaswi .A. raut_________________________________________ CONTACT DETAILS: ____9890187955____________ OCCUPATION:

__________student____________ LOCATION: _____vasai_________________________ AGE: _____19

yrs_______________ • How often do you go shopping?

a. Once a month b. Once in two months c. Only on special occasions d. Only when necessary Ans: once in 2 mnths

Local Shops d. Go for Shopping b.• What do you do to overcome stress? a. RANK the following as per your preference in shopping? (1 being the highest and 4 being the lowest) _1___ __4__ ___3_ ____2 Apparels Books CD’s Accessories • Where do you prefer shopping for each of the following APPARELS: a. Malls b. Going on a long drive e. Sleep d. Eat chocolates c. Globus) c. . Listening to music Ans: listen music • On a scale of 1-4. Street shopping i. Retail Outlets (eg.

000 Ans : no income • On a scale of 1-7. Local Shops d. RANK the following parameters that you would consider while shopping for apparels and accessories (1 being the highest and 9 the lowest) APPARELS Parameters Rank ACCESSORIES Parameters Rank .3. No income b.00. Globus) c.000. ACCESSORIES: a.00. 1 Lakh c.5. Rs. Less than Rs.00. 3. Above Rs.000 e.00.000 d.00. Malls b. 1.Ans: malls ii.001. 5. Street shopping Ans: local shops • What is your annual income? a. Retail Outlets (eg. Rs.

Price Ambience Service Style and Design Comfort Brand Variety 5 7 6 2 3 1 4 Price Ambience Service Style and Design Comfort Brand Variety 4 6 7 3 5 2 1 • i. RANK the following as per your preference and willingness to buy. 1 being the highest and 3 being the lowest) ___2_ Casuals ____1 Western wear ___3_ Indian ethnic wear ii. ACCESSORIES (Rank on the scale of 1-7 where 1 is the highest and 7 is the least) __6__ Jewellery ___1_ Watches ___5_ Sunglasses ___4_ Bags __7__ Belts ___2_ Wallets ___3_ Footwear . APPARELS (Rank on the scale of 1-3.

Sari b. No IF YES WHICH BRANDS DO YOU PREFER? _yes I do prefer branded stuff The brands I prefer are levis .• While shopping do you prefer branded stuff? a. Dress c. d. Forever new ______________________________________________________________ _____________________________________________________________ • What would you prefer to wear for the following occasions? Formal Gathering a. Formal skirts i. pepe jeans . Salwar Kameez . Formal trousers Ans:chudidar ii. lee . Chudidar c. Wedding a. AND. Yes b. Sari b.

Short pants Ans: tshirts • What Jewellery would you prefer to use? a. Strongly agree b. Agree c. Disagree . Skirt Ans: salwar kameez iii. WHICH______________________) Ans: artificial …buh depends on the occasssion • Do you think there is a positive relationship between price and quality? a. Picnic a. Real gems (IF YES.d. Kurtis c. Neither agree nor disagree d. T-shirts b. Artificial b.

Strongly disagree Ans: agree • How much do you spend on each of the following in a year? (Please tick whichever is relevant) CLOTHES 0-1000 1001-2000 2001-4000 4001-7500 7501 and above * * COSMETICS * MUSIC * BOOKS • Do you think location of the store in the proximity affects your buying behavior? a. Neither agree nor disagree d. Agree c. Strongly disagree Ans. Disagree . neither agree nor disagree • Do you think exclusive benefits and privileges given to loyal customers attract you to the store? a. Agree c. Strongly agree b.e. Disagree e. Neither agree nor disagree d. Strongly agree b.

Strongly disagree Ans: agree .e.

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