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TRACY BOYER CLARK

PROFESSIONAL EXPERIENCE

5228 Clearview Drive Winston-Salem, NC 27104 (919) 368-6812 tracyboyerclark@gmail.com

Senior Content Marketing Manager, IBM for Marketing

Co-led “Above the Clutter” CMO campaign (ibm.com/think-cmo) resulting in 178M+ impressions, 58k+ video views, 13k+ website views and 1k+ new social followers.

Lead external content campaign to boost contributions from clients, BPs and influencers, 32% of our content was external in 1H 2016 versus 9% before I joined.

Create and lead monthly editorial calendar to ensure consistent and timely content and messaging published across our channels, publishing 150+ articles quarterly driving 15k+ views and 1k+ leads.

Founder, Reportory Built platform so that media publishers can provide personalized email newsletters to readers

Received a prestigious $20k grant and fellowship with the Reynolds Journalism Institute to partner with a mid-size publisher to pilot the technology, testing retention and satisfaction differences between editor-selected and personalized email newsletters (Project page)

Content Marketing Manager, IBM MobileFirst Responsible for all content and messaging worldwide for IBM's cross-brand mobile initiatives, one of CEO Ginni Rometty's top four priorities for the company.

Led cross-brand initiative integrating messaging and content creation of more than 10 brands and 50 offerings, consisting of hosting weekly messaging calls and closely partnering with dozens of product marketing managers to strategically position our mobile capabilities across the company.

Founder and Managing Editor, Innovative Interactivity Launched and subsequently sold the site, brand and social entities five years later to the School of Journalism and Mass Communication at UNC Chapel Hill.

Created marketing campaign leading to 85,000 visitors from 177 countries in 2011.

Turned site profitable in 2010 with affiliate marketing and direct advertisers.

Remotely managed 16 guest bloggers and a daily Spanish editor.

Researched and wrote more than 600 posts in four years.

Digital Marketing Intern, Lenovo Worldwide Services

Redesigned and re-launched the “Services and Warranty” portal of Lenovo’s website.

Launched a new sales portal for WW Services to improve usability and drive increased sales.

Multimedia Producer, The Roanoke Times

Programmed all Flash-based interactive packages; received 13 awards for five projects.

Launched video-based advertising initiative by programming a Flash-based video player with pre-roll, post-roll and lower-thirds ad spots.

Media Correspondent, CNN

One of eight students across the nation to work for CNN.com, pitching, researching and producing localized multimedia packages for the website.

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EDUCATION

University of North Carolina at Chapel Hill Master of Business Administration (MBA), General Management, Kenan-Flagler Business School Master of Information Science (MSIS), Human-Computer Interaction, School of Information & Library Science

First MBA/MSIS dual degree candidate

President, Business Technology Club, 2011 - 2012; Project Manager, 2010 - 2011

Weekly ESL tutor, 2005 - 2007 and 2009 - 2010

Thesis: Retention rates and satisfaction levels in passive versus interactive multimedia

University of North Carolina at Chapel Hill Bachelor of Arts (BA), Visual Communication, School of Journalism and Mass Communication

President, Society for News Design, 2006 - 2007; VP of Marketing, 2005 - 2006

Board member, Students United for Darfur Awareness Now, 2004 - 2006