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Posted By Pratibimb
Pratibimb [Click here to view festival details]
Route to Market (RTM)
29 June 2011 to 25 July 2011 Marketing T A Pai Management Institute, Manipal http://www.tapmi.edu.in/student-life/pratibimb/overview
Website Address (URL)
Pratibimb – The TAPMI’s e-Magazine - is the conglomeration of the various specializations in MBA (Marketing, Finance, HR, Systems primarily intended to provide insights into the plethora of knowledge that relate to the various departments of Management and to g students of TAPMI and the best brains across country to exhibit their creative cells. The magazine also strives to bring expert inputs bringing the academia and industry together.
We invite the marketing maniacs to display their acumen in Route to Market.
The primary objective that the participant is expected to fulfill is to provide a “Market entry strategy” for an international brand/ pro market. The winner of the event would be awarded a prize of Rs 1000 /The overall strategy would be divided into three stages: 1. Market Assessment Key Deliverables: a. Customer Assessment (Segmentation, Targeting) b. Market Competitive Assessment c. Distribution Channel Assessment Weight – age: 35% 2. Communication Strategy Key Deliverables:
Weight – age: 35% Rules: 1.tapmi@gmail. Test market geography selection. 2.com/competitions.com Like 3 0 Deadlines • Last date of Submission . b. Each stage should be clearly mentioned under sub – heading. Performance measurement metric selection. Positioning b.25 July 2011 Contact Details Ramanuj Vidyanta (9535270601) Rohit Kumar (7204494284) Login to post your comments on this event Username (Email) Password Login New User? Register Here Forgot Password? http://www. 6.dare2compete.Page 2 of 3 a. Launch Price (Exact price to be mentioned) c. 5. Mail the entries to pratibimb. The participant is expected to justify his stand – point in each deliverable. 4. Send entries in the format “RTM_AUG_Participant Name_Institute Name”. Implementation and Go Live Key Deliverables: a. 3.php?id=3601 24/7/2011 . Promotion Strategy (Creative is not required) Weight – age: 30% 3. The total document should not exceed 5 pages containing the name of the Brand / Product as the heading. Maximum 3 members in a team is allowed.