Marketing Research Report

Market of Super Crisp
Submitted To: Sir Nauman Fazal

Submitted By: Sidrah Parwaiz Qureshi - 8496

Submitted On:

Super Crisp Potato Chips are the pioneer of quality potato chips in Pakistan. This report observes the changes in the market environment since that time and the reasons for change in market share of Super Crisp.

Executive Summary
The report focuses on marketing research techniques with the aim of identifying the problems which are faced by Super Crisp. The problems researched are about the product changes, attributes of the Super Crisp and the comparisons between Super Crisp and its competitors. It is also researched on what market share Super Crisp has and what their competitors have. The research analysis also leads to certain opportunities that Super Crisp can benefit by making certain changes. Super Crisp potato chips were the pioneer of quality potato chips in Pakistan therefore the report observes the changes in the market environment since that time and the reasons for change in market share of Super Crisp. I hope this research will be useful for Super Crisp and initiatives in eliminating there problems will be taken.

Marketing Research Report - 2011

Table of Contents
Executive Summary ................................................................................................................................. 2 Company Introduction ............................................................................................................................. 4 Background to the Problem ..................................................................................................................... 5 Approach to the Problem......................................................................................................................... 5 Research Methodology ............................................................................................................................ 6 Descriptive Research ............................................................................................................................... 7 Data Collection ........................................................................................................................................ 7 Analysis ................................................................................................................................................... 8 Key Findings .......................................................................................................................................... 34 Recommendations................................................................................................................................. 35 Appendix ............................................................................................................................................... 36 References......................................................................................................................................... 36 Questionnaire .................................................................................................................................... 36

Market of Super Crisp

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M.2011 Company Introduction Super Crisp comes under the umbrella of Tripple-em private limited. Muhammad Shahid. Mr. In 1995 company diversified its products in snacks by extending their product line into Nimko mix. Market of Super Crisp 4 . Tripple-em private limited started commercialization of snacks in potato chips range with Super Crisp as a brand in early 90s. There objective was to produce competitive. Peanuts and other corn-potato snacks. cost effective quality products. without huge investments on promotion. Super Crisp was considered as good quality product at reasonable price but the competition now is increasing and their market share is decreasing as new brands are coming in like Lays and Kolson products. Super crisp was the prime product of the company as it led to diversification. a pioneer company dealing in Snack foods. Tripple-em is selling 22 brands of various snacks with 22 varieties. They gained instant popularity. Super Crisp is a brand of potato chips that are still incredibly popular in Pakistan. Muhammad Aslam and his sons Mr. In 1986.Marketing Research Report . The word Tripple-Em denotes the names of its owners Mr. M. conforming to the customer s requirements. Super Crisp was the first premium quality brand for potato chips produced brand with international quality of crisps being produced in Pakistan. After its launch Super Crisp had established an overwhelming consumer acceptance. M. Muhammad Rashid.

etc.     Determine the consumption pattern of chips for example on a daily or weekly basis. packaging. I hope that the findings from this research will help Super Crisp to solve the following problems: Management Problem: To re-attract old customers. Kryzo. Statement of the Problem The purpose of this research was to conduct a conclusive research in order to identify the existing problems with Super Crisp in terms of its market share and marketing mix.  Determine the importance of each of the above listed attributes and rate super crisp on each of them. with time its market share decreased due to many reasons including fierce competition from brands like Lays. Kurleez. brand name.Marketing Research Report . shape.2011 Background to the Problem Super Crisps at one point in time was very popular and had a large market share of the packaged chips market however. Evaluate the reactions of customers towards the new packaging of super crisp. quality. etc. retain existing customers and attract new customers. Marketing Research Problem: Why are other packaged chips brands preferred over super crisps? What are the basic factors that customers consider when choosing packaged chips? How can super crisp reposition itself based on these findings to regain its lost market share? Approach to the Problem  Determine the key attributes which customers consider when choosing chips for example flavor. etc and today it still does not generate sales as it did many years back. Determine the demographics and psychographics of the customers of super crisp. price. distribution. Determine the brands preferred over super crisp. promotion. Market of Super Crisp 5 .

Market of Super Crisp 6 . Forum and students of Iqra University. The questionnaires filled in different shopping malls including Park Towers.Marketing Research Report . Sample Size: 40 Sampling Method: The above sample through a branch of non-probability sampling known as convenience sampling because it is easier to apply as we have taken opinions from whoever were available in the malls and were ready to be a part of our sample. Descriptive research: The research on Super Crisp was based on a large representative sample and was planned and structured including few aspects of market studies. This sampling is done without replacement that is no respondent filled more than one questionnaire. image studies and product usage studies.2011 Research Methodology Sampling Unit: The sample consists of people who consume either super crisps or any other packaged chips.

Why did we obtain information from the respondents?  Identify the existing problems with super crisp in terms of its market share and marketing mix Way. flavor.What information was obtained from the respondents?  Frequency with which different customers buy/consume packaged chips as compared with super crisp. 1 To view the original questionnaire. children. packaging. refer to Appendix. There was a clear instruction in the questionnaire that only one option needs to be selected. etc. The questionnaire mostly have closed ended questions which are quantifiable in nature and minimum number of open ended questions where required to reflect the conclusiveness of the research and to make analysis and reporting easier. image studies and product usage studies. distribution.  Evaluation of various brands of packaged chips in terms of quality. Market of Super Crisp 7 .Who was considered a respondent of Super Crisp?  Anyone who consumed Super Crisp or any other packaged chips.In what way did we obtain information from the respondents?  Questionnaires Data Collection The information is collected by distributing questionnaires1 in the malls and Iqra University.2011 escriptive Research The research on Super Crisp was based on a large representative sample and was planned and structured including few aspects of market studies.Where were the respondents contacted to obtain the required information?  In the malls and at Iqra University Why. When.Marketing Research Report .When was the information obtained from the respondents?  At anytime of the day Where. etc) What. (students.  Psychographics and lifestyles. media consumption habits and demographics. Six Ws Who.

95% of the respondents identified the reasons for consuming as good taste. Why? ____________________________________________________________ (If yes. Market of Super Crisp 8 .2011 Analysis 1. Do you eat packaged chips? a) Yes. fun factor and as snacks.) Packaged Chips Frequency Yes No Total 38 2 40 Percentage 95% 5% 100% Packaged chips/snacks are consumed by the majority of our target market.Marketing Research Report . crisp factor. Why? ___________________________________________________________ b) No. to relieve from hunger. For those which do not like eating packaged chips commented that they are unhygienic and they simply do not like eating it. high quality ingredients. continue answering otherwise please enter your personal details given at the end and return the questionnaire. hygienic.

Market of Super Crisp 9 .20 15 5% 5% 6-10 20% Chips Consumed 1-5 70% Most respondents consume between 1 to 5 packets of chips weekly as indicated by 70% share in the pie chart.2011 2. and above 10 packets are consumed by just 5% of the survey. followed by 6 to 10 packets by 20% according to survey.Marketing Research Report . How many packets of packaged chips do you consume in a week? (Select only one option) a) 1-5 b) 6-10 c) 11-15 d) 16-20 e) Other (please specify) _________________ Chips Consumed Frequency Percentage 70% 20% 5% 5% 100% 1-5 6-10 11-15 16-20 Total 28 8 2 2 40 1611.

followed by 13% giving it a secondary preference.Marketing Research Report . (Please use one number only once) Brands A B C D E F G Potato Sticks Super Crisps Kurleez Lays Kryzo Cheetos Slims Ratings Potato Sticks 10 8 6 4 2 0 0 1 2 3 4 5 6 7 3 3 5 5 7 3 6 8 Potato sticks findings depicted a variation of choices. Which of the following brands of packaged chips do you prefer? Please rate in order of preference the following brands on a scale of 1-7. where 1= most preferred brand and 7=least preferred brand.2011 3. Market of Super Crisp 10 . But majority here is in least favor of potato sticks which is denoted by 20% of the survey. 8% respondents liked it. 8% are non-respondents.

15% secondary. The charts showing its position as an average snack. Market of Super Crisp 11 . 8% optioning for their third and fourth choice and 13% disliking it.Marketing Research Report . The majority of the survey is indicating 30% gave it a rating of 4.2011 Super Crisp 15 10 5 0 3 0 6 2 1 2 2 3 4 5 12 8 3 6 4 7 Super crisp came out to be as an average choice. Kurleez 12 10 8 6 4 2 0 0 1 2 3 4 5 6 7 3 5 6 3 3 10 5 5 Kurleez is not that attractive as majority 25% of the survey prefers it in the 5th place. The results for its preference is in variation with 13% preferring the most.

2011 Lays 20 15 10 5 0 0 1 2 3 4 5 6 7 Lays is the most preferred choice of the survey respondents. 37% and 30% constituting the majority of the respondents select lays. Market of Super Crisp 12 .Marketing Research Report . Kryzo 12 10 8 6 4 2 0 0 3 5 1 1 2 3 3 4 4 5 6 11 8 5 7 The bar chart describe that Kryzo is also a likable snack as 28% respondents have chosen Kryzo as their preference.

2011 Cheetos 10 8 6 4 2 2 0 0 1 2 3 4 5 6 7 4 7 5 8 6 4 4 Cheetos has a much diversified result. 20% least prefer. At one place. 18% likes Cheetos and on the other hand. 18% like it secondary. Slims 10 8 6 4 2 0 0 1 2 4 5 2 3 3 4 7 4 5 6 7 7 8 Slims is also in the same sphere as Cheetos. where as 18 to 20% prefer it least now.Marketing Research Report . Market of Super Crisp 13 . It s very difficult to decide on the actual place for Cheetos.

Marketing Research Report .2011 4. (Please use one number only once) Brands A B C D E F G H I Brand name Availability Packaging Advertisement Flavor Quality Texture (crunch factor) Shape Price Ratings Market of Super Crisp 14 . How important are the following factors when choosing packaged chips? Please rate in order of importance the following factors on a scale of 1-9. where 1= most important factor and 9 = least important factor.

Availability 10 8 6 4 2 0 1 2 3 4 5 6 7 8 9 Availability factor lies on average as a choice in buying packet chips. it is depicted by 25% respondents. Though the results vary.2011 Brand Name 10 8 6 4 2 0 2 0 1 2 6 8 5 2 3 4 3 5 4 0 6 7 8 9 It is surpirsing to discover that the majority of the survey has choses brand identification as the least preference when it comes to chosing snacks. It does not matter that much in consumer preferences.Marketing Research Report . Market of Super Crisp 15 . but the most votes go for 9 as its lowest rating.

Marketing Research Report .2011 Packaging 10 8 6 4 2 0 0 6 3 2 1 0 2 3 4 5 6 7 8 4 6 8 6 4 1 9 Packaging is not as attractive in deciding to buy as it is indicated by a variety of ratings with 20% stating an 8th in rating scaling. Advertisement 10 8 6 4 2 0 0 3 0 1 2 3 1 3 2 4 4 5 5 8 6 8 6 7 8 9 Only a small chunk of respondents agree it to be a little important but the majority indicates it as least important in deciding to buy. Market of Super Crisp 16 .

Market of Super Crisp 17 .2011 Flavor 20 15 10 16 5 0 2 0 1 2 3 8 7 1 4 3 5 0 6 1 7 1 8 1 9 Flavor seems to be the vital factor in the decsion-to-buy as indicated by 40%. Quality 14 12 10 8 6 4 2 0 10 2 0 1 12 6 1 2 3 4 2 5 2 6 2 7 1 8 2 9 Quality is also one of the crucial factors in the decision-to-buy process as indicated by the survey findings. followed by 20% and 18% in order of most preference.Marketing Research Report . Some 65% of the survey looks for good quality ingredients in the chips.

which is some 40% of the survey denotes it to be the least preferred choice n the decision to buy process. 20%.2011 Texture 10 8 6 4 2 0 0 1 2 3 4 6 3 3 8 6 1 5 3 6 5 4 1 8 9 7 Texture somehow has a diversified choice of result. Market of Super Crisp 18 . The crunch factor if seen as averarge may lie on the 4th in the rating scale. which is the majority likes it to be the third factor in choosing chips. Shape 20 15 10 15 5 0 3 0 2 1 2 2 4 0 3 4 3 5 4 0 6 7 8 9 7 Shape is in low demand as the results show.Marketing Research Report . Majority. However.

As denoted by 25% of the result survey. Market of Super Crisp 19 . but comparatively a little place in decision to buy process.Marketing Research Report . Price has a role to play.2011 Price 12 10 8 6 4 2 0 10 6 2 0 1 3 0 2 3 4 5 3 2 6 1 7 8 5 8 9 Price is an average factor.

3: Average. 2: Good.Marketing Research Report . 4: Poor. 5: Very Poor) Brands A B C D E F G H I Brand name Availability Packaging Advertisement Flavor Quality Texture (crunch factor) Shape Price 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 Ratings 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 Market of Super Crisp 20 .2011 5. How would you rate Super Crisps for the following factors? (Please tick one number for each factor corresponding to the rating scale provided) (1: Very Good.

2011 Brands 15 10 5 0 Very Good Good Average Poor Very Poor No Response Rating Super crisp has a comparatively higher brand recall as compared to other packet chips. This could be due to forgetfulness or unwillingness to remember about chips.Marketing Research Report . some 8% respondents were of the opinion that it is not available in their neighborhood stores. In the above question. This may be because it is one of the pioneers in packet chips and dates back from 1990 s. However. Market of Super Crisp 21 . even faulty recall. Some 54% of the respondents are ini favor of brands specifically for super crisp. And 5% were simply doubtful about its availability in their neighborhood stores or places from where they buy. but here the result is portraying that it is a strong factor of choice. it came out that brands do not matter much in deciding the purchase of chips. Availability 20 15 10 5 0 Very Good Good Average Poor Very Poor No Response Frequency Super crisp s distribution has been fairly good as respondent s in high number support its availability.

This could be due to faulty recall or forgetfulness. so very few liked its advertisement.Marketing Research Report . so 30% were saying that it is good. But majority of the results suggested as average and some seventeen (17) respondents did not like its advertisements. total of seven people were optimistic about it. 8% of respondents were not sure about the advertisements as they did not respond. Advertisment 15 10 5 0 Very Good Good Average Frequency Poor Very Poor On asking to rate its advertisement.2011 Packaging 20 10 0 Very Good Good Average Frequency Poor Very Poor When asked about whether packaging has an impact on consumers. 15% said its poor and very small chunk of market constituting 5% suggested it to be very poor and very good. Market of Super Crisp 22 . 5% of the respondents have not seen the new super crisp as they did not respond to this question. 40% viewed it to be average in attracting customers. However.

However.2011 Flavor 15 10 5 0 Very Good Good Average Frequency Poor Very Poor As predicted. A couple was even confused what to choose so they did not respond to it maybe because they have not tried it or have forgotten about its taste and quality. Quality 20 15 10 5 0 Very Good Good Average Poor Very Poor No Response Frequency It is astonishing to find out that respondents still regard super crisp as high quality chips. only few votes for poor and very poor quality.Marketing Research Report . the flavor attribute was in favor of many. This could be due to forgetfulness and not trying it from a long time. And 5% did not respond to it. the flavor of super crisp is still good as majority of the respondents like it and respondent favorably. 35 % of respondents were in favor of the flavor but 20% in total did not like the flavor of it. 43% of the respondents marked it good. Market of Super Crisp 23 .

Market of Super Crisp 24 . 25 % of respondents liked it while a very small segment of it responded poor and very poor. A couple of them could not recall as they did not respond to it. There were very low results of respondents not liking the texture. Shape 20 15 10 5 0 Very Good Good Average Poor Very Poor No Response Frequency Shape of super crisp was received as average by the respondents as 40% which was a majority here suggested it to be average. It could be due to forgetfulness or never trying it. 45 % assume it to be average while 33% of the respondents like its texture.2011 Texture 20 15 10 5 0 Very Good Good Average Poor Very Poor No Response Frequency The texture (crunch factor) was taken as an average by most. And 5% of the respondent could not respond to it.Marketing Research Report .

Marketing Research Report .2011 Price 20 15 10 5 0 Very Good Good Average Poor Very Poor No Response Frequency Price was perceived as good by most of the respondents. Market of Super Crisp 25 . They believe it to be fairly priced. constituting 40% of it. And the rest respondent s varied their decisions as some suggested poor maybe because they wanted it to be cheaper and some astonishingly did not bother to respond ere. Around 8% did not respond.

48% of the respondents liked its barbecue flavor which it pioneered into as its first flavor. specify__________________ Flavours 20 15 10 5 0 Plain Salted Barbecue Chili Other No Response Frequency As originality is considered in most cases.Marketing Research Report . it could be due to forgetfulness or not trying it. Their chili flavor and plain received equal response which is of 18%. What flavors of Super Crisp do you prefer? (You can select more than one option) a) Plain Salted b) Barbecue c) Chili d) Other .2011 6. Market of Super Crisp 26 . so the same was applied here as well. However 10% of the respondents did not respond to this question.

Market of Super Crisp 27 .Marketing Research Report .2011 7. This means that super crisp did not advertise well enough or there was a problem with the distribution network as customers are not aware of its new flavors. Do you know about the new flavors offered by Super Crisp? a) Yes b) No Frequency Yes No No Response Total 6 32 2 40 No Response ew Flavors Yes No When asked about the awareness of the new flavors of super crisp. so majority. an 80% of the respondents did not know about the innovations in flavor.

2011 8. but majority wanted to see super crisp in sour cream and onion.Marketing Research Report . Which new flavors should Super Crisp come up with? Please rate in order of preference the following flavors on a scale of 1-5. Market of Super Crisp 28 . some did not favor it that much. Flavors A B C Sour cream and Onion 1 Salt and Vinegar Salt and Pepper 1 1 1 1 1 2 2 2 2 2 2 Ratings 3 3 3 3 3 3 4 4 4 4 4 4 5 5 5 5 5 5 D Onion and Cheese E F Ketchup Cheese Sour cream & Onion 15 10 5 0 0 1 2 Frequency 3 4 5 Sour cream received high demands to be introduced. There was a variation. where 1= most preferred flavor and 5=least preferred flavor.

2011 Salt & Vinegar 15 10 5 0 0 1 2 3 4 5 Frequency Salt and vinegar flavor is yet to be seen likeable by majority. some were not and some did not even respond. However most of them were demanding it to be second after sour cream and onion. Some were fascinated. Market of Super Crisp 29 . Salt & Pepper 15 10 5 0 0 1 2 3 4 5 Frequency Salt and pepper is seen to be in a tough decision as respondents were neutral with this flavor. but variations were there as some respondents did favor and some did not.Marketing Research Report .

Market of Super Crisp 30 .Marketing Research Report .2011 Onion & Cheese 15 10 5 0 0 1 2 3 4 5 Frequency Onion and cheese is seen as desirable because majority preferred it the most. and sour cream and onion. Respondents prefer it to be secondary. It s in high demand and so should be introduced Ketchup 15 10 5 0 0 1 2 3 4 5 Frequency Ketchup flavor is seen as secondary to onion and cheese.

Cheese 15 10 5 0 0 1 2 Frequency 3 4 5 Cheese is again liked by majority and thus received in higher demand by the respondents. .

Regular customers are not in favor as they think that the pioneers should not stoop so low. Those who like it suggested that it is better than the old one. specifically super crisp. they presume it to be a prestige brand for chips but the step to change its packaging is not liked by the majority. And those who have not selected any are because they do not consume packet chips. Why? ________________________________________________________ Frequency Percentage Yes No No Response Total 8 29 3 40 20 73 8 100% No Response 8% Ne Packaging Yes 20% No 72% Majority of respondents were not in favor of the new packaging. Do you like the new packaging of Super Crisps? a. Market of Super Crisp 32 . Many thought it to be the same as Kurleez or Kryzo. No.Marketing Research Report . Yes. Majority has not seen it yet and is unaware.2011 9. Why? _______________________________________________________ b.

specify: ____________ Age 15-20 20-25 25-30 Other No Response Total Frequency 12 23 3 0 2 40 Percentage 30 58 8 0 5 100% The sample target age lies mostly between 20 to 25 years. with only 20% males and 10% gave no response.Marketing Research Report . Age: 15-20 20-25 25-30 other. Market of Super Crisp 33 .2011 Personal Details Gender: ___________ Gender Male Female No Response Total Frequency Percentage 11 25 4 40 28 63 10 100% Sample mostly comprises of females. Only 5 % did not mention their age.

2011 Key Findings On an average. availability and packaging. crunch factor. etc. According to the analysis. On an average the respondents like the brands of packaged chips in the following order:        Lays Kurleez Cheetos Super Crisp Kryzo Potato Sticks Slims On an average the most important factors that respondents selected while choosing a brand of packaged chips against which are written the scores Super Crisp received on these factors:          Flavor Quality Texture (crunch factor) Brand name Availability Packaging Price Advertisement Shape Average Good Good Good Good Average Good Average Average On an average the most preferred flavor is Barbecue. quality. most of the respondents consume 1-5 packaged chips in a week. the respondents don t like the new packaging of Super Crisp. On an average. brand name. the respondents don t know about the new flavors of Super Crisp. Super Crisp an average brand overall and consumers prefer other brands like Lays.Marketing Research Report . Kurleez and Cheetos over Super Crisp due to many important factors including. Market of Super Crisp 34 . On an average. flavor. On an average Super Crisp should come up with the following flavors:       Sour cream and onion Onion and cheese Cheese Salt and vinegar Salt and pepper Ketchup On an average. most of the respondents were female falling in the age bracket of 20-25.

2011 Recommendations Super Crisp was the most preferred choice a few years back. Brand promotion is very important to create awareness about your current and new offerings and thus. but strong competitors are a threat for Super Crisp today and thus to solve the major problem stated initially recommend the following steps to be taken on the basis of this analysis: Super Crisp has scored the lowest on its flavors. Many customers also feel that the quality of Super Crisp was much better than what it is now. Today. Super Crisp should also come up with new flavors specially barbecue as this is the most preferred choice of the customers. Super Crisp should try to come up with original and innovative packaging and should not copy what its competitors are doing.Marketing Research Report . packaging. They are soggier now and less in quantity in the packet which Super Crisp should try and improve. It s not just about the quantity of ads that matter but also the quality. Super Crisp should allot a specific amount towards advertisements. Pakistan has the highest percentage of youth who are the target customers of Super Crisp giving it a great opportunity to capitalize on and increase its market share. Super Crisp first of all should improve its distribution so that it is available in most of the areas of the country. Market of Super Crisp 35 . advertisement and shape.

) How many packets of packaged chips do you consume in a week? (Select only one option) a. Why? ____________________________________________________________ (If yes. Market of Super Crisp 36 . 16-20 e.tripple-em. No. continue answering otherwise please enter your personal details given at the end and return the questionnaire.Marketing Research Report . Yes.com/docs/17454068/super-crisp http://www.docstoc. 3. Do you eat packaged chips? a. 1-5 b. Why? ___________________________________________________________ b.pk/html/supercrisp. 11-15 d.com/watch?v=s8hHRDvJa74 Questionnaire The data collected through this questionnaire will only be used in Marketing Research course report. 6-10 c.com.php http://www.youtube. 1. (Please use one number only once) Brands A B C D E F G Potato Sticks Super Crisps Kurleez Lays Kryzo Cheetos Slims Ratings 2. where 1= most preferred brand and 7=least preferred brand.2011 Appendix References    http://www. Other (please specify) ________ Which of the following brands of packaged chips do you prefer? Please rate in order of preference the following brands on a scale of 1-7.

Barbecue c. What flavors of Super Crisp do you prefer? (You can select more than one option) a. Plain Salted b. 3: Average.2011 4. How important are the following factors when choosing packaged chips? Please rate in order of importance the following factors on a scale of 1-9. Chili d. How would you rate Super Crisps for the following factors? (Please tick one number for each factor corresponding to the rating scale provided) (1: Very Good. (Please use one number only once) Brands A B C D E F G H I Brand name Availability Packaging Advertisement Flavor Quality Texture (crunch factor) Shape Price Ratings 5. specify__________________ Market of Super Crisp 37 . Other . 2: Good. 4: Poor. 5: Very Poor) Brands Ratings A B C D E F G H I Brand name Availability Packaging Advertisement Flavor Quality Texture (crunch factor) Shape Price 1 1 1 1 1 1 1 1 1 2 2 2 2 2 2 2 2 2 3 3 3 3 3 3 3 3 3 4 4 4 4 4 4 4 4 4 5 5 5 5 5 5 5 5 5 6. where 1= most important factor and 9 = least important factor.Marketing Research Report .

where 1= most preferred flavor and 6=least preferred flavor. specify: ____________ Thank you for your help. No. Do you know about the new flavors offered by Super Crisp? a. Why? ___________________________________________________________ b.2011 7.Marketing Research Report . Are there any suggestions you would like to give to Super Crisp? ________________________________________________________________________ Personal Details Gender: ___________ Age: 15-20 Residential Area: ____________ 25-30 other. Why? ____________________________________________________________ 10. (Please use one number only once) Flavors A B C D E F Sour cream and onion Salt and vinegar Salt and pepper Onion and Cheese Ketchup Cheese 1 1 1 1 1 1 2 2 2 2 2 2 Ratings 3 3 3 3 3 3 4 4 4 4 4 4 5 5 5 5 5 5 8. Yes b. Yes. 9. Do you like the new packaging of Super Crisps? a. No Which new flavors should Super Crisp come up with? Please rate in order of preference the following flavors on a scale of 1-6. 20-25 Market of Super Crisp 38 .