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AN ORGANIZATIONAL STUDY AT “WIPRO CONSUMER CARE LTD”
A Project Report Submitted to Bangalore University For the Partial Fulfillment of the Degree of MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY: PRAVEEN KUMAR.M REG NO: 09RWCMA071
UNDER THE GUIDANCE OF
Internal Guide Mrs. Madhura
External Guide Mr.Manjunath Hegde
DEPT. OF MANAGEMENT STUDIES T JOHN COLLEGE BANGALORE-560059 2010-11
WIPRO CONSUMER CARE LTD
This is to declare that this Internship Project entitled “An Organizational Study” conducted at WIPRO CONSUMER CARE LTD is an original and bonafide work carried out by me in partial fulfillment of the requirement for the award of Master’s Degree in Business Administration (MBA) course of Bangalore University, under the guidance of Mrs.MADHURA of T John College, Bangalore.
Place: BANGALORE (Praveen kumar) Date:
WIPRO CONSUMER CARE LTD
I express my sincere thanks and heartfelt gratitude to Mrs.Madhura, of T John College, Bangalore for his excellence and inspiring guidance and suggestions throughout this project work. Without his inspiring encouragement, it would have not been possible for me to bring out this project. I have immense pleasure in expressing my deepest gratitude to our director Mr.Ranganath Swamy because of whom I got the opportunity to undergo in plant training in WIPRO CONSUMER CARE LTD. I sincerely thank to WIPRO CONSUMER CARE LTD for giving me the permission to do this project and for extending their kind co-operation to me and I thank the staff of WCCL. for their co-operation in department visit and the plant visit. I express my splendid thanks to all my lecturers, librarian for extending library facilities needed to complete this project. Last but not least, my sincere thanks to everybody who has helped me directly or indirectly for making this project report a grand success.
01 INTRODUCTION 1-4 02 COMPANY PROFILE & PRODUCT PROFILE DEPARTMENTAL AREAS 5-24 03 28-57 04 SWOT ANALYSIS . CHAPTERS Page No. VISION AND MISSION FINDINGS SUGGESIONS AND CONCLUSION 58-62 05 63-66 06 BIBLIOGRAPHY 67 T-JOHN COLLEGE Page 4 .WIPRO CONSUMER CARE LTD CONTENTS S.NO.
WIPRO CONSUMER CARE LTD T-JOHN COLLEGE Page 5 .
Wipro gives prior importance to the customer than organization with a human face remains unchanged over a period of time. They have been one of the fastest growing FMCG companies as reflected by the organizational performance in the last three years. the chief products were sunflower. Wipro has laid great emphasis on Quality and Research by undertaking Six Sigma projects. They have also gained from new launches in fabric wash and the wellness segment. baby care products and lighting products. They have grown both organically and through acquisitions. with a modest presence in Maharashtra and Madhyapradesh. experimenting and converting ideas into reality has been the culture of Wipro which results in getting the best output. T-JOHN COLLEGE Page 6 . hair care soaps. pharma and retail. vanaspathi and 787 laundry soap (a byproduct of the vanaspathi operations). In the 1970s Wipro embarked on an ambitious phase of expansion and diversification. Wipro consumer care and lighting has a profitable presence in the branded retail market of toilet soaps. an organization which gives prominent importance to adopting technologies to suit the environment in which it carries on its business. It was in the early eighties that Wipro made its foray into the consumer care products. Their growth has been lead by growth in toilet soaps (led by Santoor). Wipro. The company was called western India products limited. Azim H Premji who is awarded as “Best ethical person” started the organization with Vanaspathi production and followed by Toilet soap manufacturing unit. It is also a leader in institutional lighting i also a leader in institutional lighting in specified segments like software. Primarily an oil factory. Inspiration. domestic and institutional lighting and their recent foray into modular furniture.WIPRO CONSUMER CARE LTD INTRODUCTION Wipro was set up in the backdrop of the small town of Amalner in Maharashtra in 1945.
T mu I O n u e ae u k r P In this competitive economy FMCG (Fast moving consumer goods) market is having significant demand in low to middle income consumers and above all highly price sensitive.WIPRO CONSUMER CARE LTD 1.1 ABOUT THE INDUSTRY (Reference to the country and state) W R Co s mrc r . T-JOHN COLLEGE Page 7 .
the change has manifested itself in the entry of host of multinationals that has earlier kept away from the Indian market because of official restrictions. particularly the fledging electronic channels. It provides considerable employment both in terms of the 1994 data. packaged and branded. liquor. considerable caring of licensing restrictions are some of major drives if the Indian FMCG market in the recent past. Some of the major drivers of the Indian FMCG market in the recent past have been: Progressive reduction in excise duties on major FMCG product categories Considerable easing of licensing restrictions Rapid extensions of media reach especially TV. which were earlier produced only through the grey market. rapid extensions of media reach especially TV. For the consumer. it provided 6% of the total 9. The industry contributes to the exchequer by way of income tax and central excise to the extent of 95% and 16% respectively of the total collection.1 million. qualitative and quantitative restrictions under the new trade policy.WIPRO CONSUMER CARE LTD it consists of goods. which are directly consumable. Almost double the rate of economic growth as compared to the past and this growth spans all levels of society. Progressive reduction in excise duties on major FMCG product categories. The fast moving consumer goods (FMCG) market in India has undergone radical changes following economic liberalization. The industry has a significant rural bias and accounts for 56% of the total rural demand. Insecticides. The profile of FMCG industry food and processed foods. batteries are also included in this category. the changes have T-JOHN COLLEGE Page 8 . The FMCG market in India has undergone extreme changes following Economic liberalization. For the media. India stands as the third largest industry in FMCG industry after textile and petroleum. personal care products and dental products. the change has been heralded by a cornucopia of foreign brands now available legally on shop and helves. For the industry. lifting of qualitative and quantitative restrictions under the new trade policies and the country coming under the ambit of WTO.
2 OBJECTIVS OF THE ORGANIZATION: To know the organizational structure of WCCL To know the product and service offered by WCCL To know its growth strategy& potential. weakness.WIPRO CONSUMER CARE LTD come as an advertisement bonanza as the new players and the old slug it out in a promotional blitz to capture customer attention and market share. To know strength. Some of the fast moving consumable goods are toilet soaps. opportunities and threats of WCCL T-JOHN COLLEGE Page 9 . In these Sectors quality and durability of the product plays vital role in buying decision among the consumers. Brand loyalty plays very important role in these segments and the quality of the promotional activities is another important factor which creates demand and which increases the sales of the product. I. health drinks. body talc’s are greatly available in different verities and having huge competition. baby care soaps.
WIPRO CONSUMER CARE LTD T-JOHN COLLEGE Page 10 .
1History of the Wipro consumer care ltd .WIPRO CONSUMER CARE LTD 2. T-JOHN COLLEGE Page 11 .
Primarily an oil factory. an organization which gives prominent importance to adopting technologies to suit the environment in which it carries on it’s business. domestic and institutional lighting and their recent foray into modular furniture. the chief products were sunflower vanaspathi and 787 laundry soap (a byproduct of the vanaspathi operations). Primarily an oil factory. the chief products. It was in the early eighties that Wipro made it’s foray into the consumer care products. baby care products and lighting products. T-JOHN COLLEGE Page 12 . Wipro. Azim H Premji who is awarded as “Best ethical person” started the organization with Vanaspathi production and followed by Toilet soap manufacturing unit. with a modest presence in Maharashtra and Madhya Pradesh. It is also a leader in institutional lighting in specified segments like software. Wipro consumer care has a profitable presence in the branded retail market of toilet soaps. They have also gained from new launches in fabric wash and the wellness segment. The company was called western India products limited. In the 1970s Wipro embarked on an ambitious phase of expansion and diversification. Their growth has been lead by growth in toilet soaps (led by Santoor). Wipro has laid great emphasis on Quality and Research by undertaking Six Sigma projects. experimenting and converting ideas into reality has been the culture of Wipro which results in getting the best output. They have been one of the fastest growing FMCG companies as reflected by the organizational performance in the last three years. pharma and retail. They have grown both organically and through acquisitions. hair care soaps. Wipro gives prior importance to the customer than organization with a human face remains unchanged over a period of time. Inspiration.WIPRO CONSUMER CARE LTD Wipro was set up in the backdrop of the small town of Amalner in Maharashtra in 1945.
1986 .Santoor soap launched. Wipro consumer care has a commitment to creating Business Managers who are capable of understanding the business in its entirety and driving it to the next level .Wipro Lighting established.Wipro Baby Soft Products launched.Launch of Wipro Active. People who have fun while doing all of the above.Chandrika Marketing Rights obtained.Introduced Flexi Packs for Hydrogenated cooking medium . 1991 .2 Timeline: Wipro Limited was incorporated in 1945 and commenced it’s operations in 1946 . 2003 – Glucovita acquired.WIPRO CONSUMER CARE LTD In India. people who understand the consumer psyche. 1982 . have averaged around 14%.Launch of Santoor Face wash and Cream. 2.Manufacture of Hydrogenated cooking (Vanaspati) medium at Amalner. 1991 . while they have grown at twice the market growth rates in the last three years. 1999 .Launch of Wipro Safe wash. 2004 . 1970 . the growth rates of the segments they operate in. T-JOHN COLLEGE Page 13 .Establishment of an Oil crushing unit at Amalner in Maharashtra. anticipate need gaps and create products to fill these gaps before anybody else. Significant milestones are: 1947 . 2003 .a first in India. 2003 . People who can unlearn as fast as they learn and adapt to new business paradigms without losing momentum.
2009 –UN Habitant business award Nature of the business: Wipro delivers unmatched business value to customers through a combination of process of excellence.Amongst the fastest growing FMCG companies. Wipro technologies use powerful technologies to provide services for business transformation and product realization as well as complete solutions for the service provider makes. Wipro Technologies: Wipro technologies in the global IT services business division of Wipro Limited working in over twenty offices around the world. quality frameworks and service delivery innovation.WIPRO CONSUMER CARE LTD 2005 – Launch of Wipro sangeevani honey. Wipro consumer care: T-JOHN COLLEGE Page 14 . infrastructure services and platforms in India and is all said to offer high end technology services and solutions for the Asia. Wipro InfoTech: Wipro InfoTech is a division of Wipro Limited and provides customers with high value information technology solution. Wipro’s business can be broadly classified into the following 6 categories. 2005-06 . Pacific and Middle East Markets.
2. To promote a culture of conforming to specifications and requirements. Wipro Fluid Power intends growing it’s business by leveraging its dominant market share in India to serve the global manufacturing requirements of hydraulic cylinders and truck tippers. Its brands include Santoor. Quality policy: Their quality policy shall be: 1. Wipro Active and Wipro baby soft.3 PRODUCT PROFILE OF TUMKUR FACTORY T-JOHN COLLEGE Page 15 . Wipro Fluid power Limited: Wipro infrastructure engineering (formally Wipro fluid power) was the Wipro’s first diversification in 1975 to address the hydraulic equipment requirements of mobile original equipment manufacturers in India. To pursue excellence in all aspects of production operation. 5. 3. Over the past 25 years. To spread a culture of excellence to all the vendors 2. each of which is the promise of good health and value for money. To sustain a competitive edge in quality through continuous assessment of customers expectations and needs. the Wipro Fluid Power business unit has become a leader in the hydraulic cylinders and truck tipping systems market in India. 4. Wipro Shikakai.WIPRO CONSUMER CARE LTD Wipro consumer care is the FMCG arm of Wipro Limited which continuously introduces innovative products and adds value to the existing brands. To involve people at all levels in the pursuit of excellence.
toiletries. Personal Care Santoor Chandrika Milk & Roses Active Talc Hair Care Wipro Shikakai Siddha Shampoo Baby Care Wipro Baby soft Wipro Baby soft Tulsi & Almonds Wipro Babysoft Saffron Wipro Babysoft Talc Wipro Babysoft Oils Wipro Babysoft Diapers Wellness Sanjeevani Glucovita Isabgol Fabric Care Safewash T-JOHN COLLEGE Page 16 . and baby care.WIPRO CONSUMER CARE LTD Activities of Tumkur factory: The Tumkur Factory manufactures the following products: Wipro consumer care business offers established brands addressing consumer needs in personal care.
The brand enjoys two decades of trust since its launch in 1986 and has grown to be counted amongst the top brands in the Country in an intensively competitive market T-JOHN COLLEGE Page 17 .WIPRO CONSUMER CARE LTD Personal care Santoor Santoor is the flagship brand in the Wipro Consumer Care & Lighting stable and the 2nd largest brand of soap in India in the popular segment of the category.
1 Ayurvedic Soap in Kerala and is widely distributed in Southern and Western India. Santoor has over the years moved from a purely natural ingredient based appeal.WIPRO CONSUMER CARE LTD Amongst the first brands in the Country to launch an offering with the twin ingredient benefits of Sandal and Turmeric. to one of the most preferred beauty soaps of the day. creating a unique bathing experience that rejuvenates both mind and body. T-JOHN COLLEGE Page 18 . It is the No. and is enhanced with the addition of sensuous aromatic Ayurvedic oil (given in a little bottle within each packed cake of soap). Santoor White (Sandal & Almond milk) and Santoor Chandan which is a premium soap manufactured with extracts of Sandalwood oil – a favourite of discerning consumers. 2004. Today. Santoor is one of the fastest growing soap brands in India. Chandrika Wipro took over the brand in Indian and SAARC Countries in June. is an enrichment of the original Chandrika. Since then the brand has grown in strength and has further consolidated it’s position in the Ayurvedic Soap Category. Santoor is available in three variants – Santoor (Sandal & Turmeric). Today the Brand stands committed to providing healthy and glowing skin by offering a product that is enriched with 7 essential oils and the goodness of Ayurveda Amritam with 18 Ayurvedic herbs.The Brand is a significant player in the Ayurvedic Soap Category.
It is available in an attractive pack of white and pink and has 3 skus: 400g. Milk n Roses has always offered more value for money to consumers with better product. Active Talc is the only cosmetic talc brand that has Triclosan.WIPRO CONSUMER CARE LTD Milk & Roses Milk n Roses is a premium white soap offering from WIPRO Consumer Care. It’s been a favourite of many in North and West for last 10 years. They are currently available in biggest ever offer of Buy 3 Get 1 free in two sizes – 100g and 125g. Milk n Roses has always offered more value for money to consumers with better product. a broad-spectrum antibacterial/ anti microbial agent. better offer at affordable price. Active Talc About 26 crore people in India use Talcum powder as a basic cosmetic. it has a great lingering floral fragrance that beats other talcum powders hands down in blind tests. 100g and 50g T-JOHN COLLEGE Page 19 . It’s the only soap offering goodness of milk and soft feel of rose for best care of your skin. Active Talc is a fine white talc with non-skin pore clogging properties which is critical for skin breathing as a clogged skin leads to breakouts and pimples. It’s special ingredients also make it the first white soap which is good for use in winters. It is a value for money talcum powder. Apart from the antibacterial action. It’s evolved over the years to offer ‘Baby jaisi komal twacha’ with skin emollients. There are a whole lot of Talcum powder brands but Wipro Active Talc is unique. which not only has cosmetic properties but also has antibacterial properties. better offer at affordable price. which interacts with sweat causing malodour. Its antibacterial action stays on the skin for long and fights bacteria.
naturally occurring Shikakai fruits were used for cleansing hair and are known for their do good properties of promoting hair growth and preventing dandruff. drying and grinding the pods. The soap therefore helped solve the problems of using natural Shikakai which is water insoluble and has operational issues in terms of collecting. Siddha Shampoo Siddha herbal shampoo drew its name from the Siddha form of medicine. As in the case of Siddha form of medicine. Wipro Shikakai has the goodness of naturally occurring Shikakai in the form of a water soluble extract making it easy to use and wash off. Today Wipro Shikakai soap is the largest selling Shikakai soap in the country. Neem and Henna. As per India Today’s survey “soaps” are the largest products used for cleaning of hair with 40% households using soap on hair. Traditionally. which are well known for their beneficial effects on hair. this brand has helped enhance the pride of many women by endowing them with long. Launched in 1988. Wipro Shikakai soap combines the market need for a hair soap enriched with the goodness of natural Shikakai. this shampoo has a holistic approach and provides all round care for hair. Siddha herbal shampoo encapsulates the goodness of Amla. T-JOHN COLLEGE Page 20 . Tulsi. which is an alternate practice of medicine like Ayurveda and Unani.WIPRO CONSUMER CARE LTD Hair Care Wipro Shikakai Wipro foresaw the need for a Shikakai soap way back in 1986 and Wipro Shikakai soap was launched then in a record time of 4 weeks . lustrous and healthy hair.from conception to the final product roll out.
Shakti bhi. Wipro Sanjeevani Honey brings the purest honey from the best-known sources of the Himalayas and the Sunder bans.WIPRO CONSUMER CARE LTD Wellness Sanjeevani An extension of Wipro Sanjeevani. when taken in the correct proportions. Wipro Sanjeevani Honey was launched in two additional flavors . Calcium in Glucovita helps maintain strong healthy bones while Vitamin D helps in absorption of minerals. T-JOHN COLLEGE Page 21 . 200g & 500g and is widely available in retail stores across the country.lemon and ginger. Glucovita Glucovita was acquired by Wipro from HLL in year 2003 as part of its strategy to aggressively grow in “wellness” segment. Glucovita can be had before and after any tiring activity to give one’s body instant energy. Consuming honey with lemon or ginger is an age-old practice in India as various health benefits are associated with these combinations. Glucovita also helps one fight fatigue caused by dehydration. whenever you want it. 100g. the latter is used to cure colds and coughs. The honey is processed and packaged to retain the goodness of all the natural ingredients present in honey. Swad bhi. Glucovita commands market leadership in large swathes of southern Indian markets like Kerala. While the former is known as a good remedy for weight loss when had in warm water. It comes in handy pack sizes of 50g. In keeping with current consumption habits. Vitamin D and minerals fortified glucose powder (Dextrose Monohydrate) that not only gives you instant energy but also great taste. Tamil Nadu hinterland. Wipro Sanjeevani Lemon Honey with its unique “Khatta-meetha” taste has found great favor with children as well. It comes in innovative flavours like Badam and Orange besides the regular one. Wipro Sanjeevani Honey was launched in 2005 in Maharashtra and later extended to other states. Glucovita is a Calcium. coastal Andhra Pradesh and in international markets like Nepal.
The market for Ayurvedhic and Herbal products is growing and Chandrika though not as large a brand as the Medimix is poised to take advantage of it. which has all products for baby care. The group is a second largest player in the baby care products area and is the only company. pitted against global Johnson and Johnson accounts for 30% share at the segment in Andhra Pradesh.WIPRO CONSUMER CARE LTD Soap segment: Roughly 50% of Wipro’s consumer care business comes from the toilet soap category. For instance. like Jeeva from Jyothi labs and Medimix has good brand properties which Wipro can build. to other states in the north. This year we re-launched Santoor soap. Wipro through Santoor is the leading soap market in Andhrapradesh with 18% of market share.6% reflecting its skewed regional character in the FMCG sector. Wipro’s share in the national toilet soap market is just 4. Wipro babysoft soap. though not as well distributed in up country markets. starting from nipples and bottles to diapers. holds way. with new packaging accompanied by a new advertising campaign.unlike the current scenario where most other FMCG brand relaunches have higher impact on imagery than on actual volume levels. Where it’s biggest brand till date Santoor. T-JOHN COLLEGE Page 22 . Wipro is extending milk and roses not only to sell in Punjab. Chandrika enjoys strong equity in South India. If the company wills it Chandrika. The re-launch has been successful in enhancing imagery as well as resulting in volume gains . Santoor’s success is clearly reflected in its leadership status in AP and surging market shares across South and West India.
WIPRO CONSUMER CARE LTD
Wipro Limited is a public listed company. The shares outstanding as of June 2007 are 1,43,19,92,871 equity shares. The shares beneficially owned by the directors include the equity shares owned by their family members to which such directors disclaim beneficial ownership. Azim H Premji who is also the chairman and managing director holds the majority share holding of 81.09% of Wipro Ltd. The non promoters holding comprising of Institutions like mutual funds, banks, insurance companies, foreign institutional investors and corporate bodies make up 5.13% and individuals hold the remaining 13.78%
Competitors are located primarily in India and include multinational and Indian companies such as Hindustan Lever for soaps, toiletries . Certain competitors have recently focused on sales strategies on increasing volumes through lower prices. Sustained price pressures by competitors may require Wipro to respond with similar or different pricing strategies.
WIPRO CONSUMER CARE LTD
2.4 Infrastructure facilities:
Wipro’s head quarters and corporate offices are located at DoddaKannellli, sarjapur road, Bangalore in India. The offices are approximately 3, 00,000 square feet. Wipro has purchased approximately 2, 62,000 square feet of land adjoining the corporate offices for future expansion plans. Wipro has one sales and marketing offices located in each of the following countries: Canada, France, Germany, Japan, Sweden, Italy, Switzerland, Finland, the Netherlands, the United Kingdom, China and Japan. In addition there are eleven sales and marketing offices in the United States. In addition there are eleven sales and marketing offices in the United Sates. Wipro operates in ten manufacturing sites, aggregating approximately 12, 64,871 square feet and approximately 4,037,997 square feet of land. It owns seven of these facilities, located in Amalner, Tumkur, Bangalore, Mysore, Hindupur and Chennai and Pondicherry in India. It has leased on a long term basis two facilities located in Waley and Baddi, India. There is one software development facility in London, United Kingdom equipped with a world class technology infrastructure that includes networked work stations, servers, data communication links, captive power generators and other plants and machinery.
Tumkur factory layout Total site available Plant & Building area • • Plantation Area % of utilization :12 Acres % of utilization :59% : 20 Acres : 8 Acres : 41%
WIPRO CONSUMER CARE LTD
Wipro has made a name for itself as a company providing reliable services worldwide. The technological expertise and service skills exhibited by Wipro have been appreciated by its list of clients scaling various industry sectors. The media has been quick to document the impressive work, milestones and awards achieved by Wipro.
of Innovation” list.
Wipro only Indian company in the business week’s IN25 “Champions Only Indian company to be ranked among the Top 10 Global Outsourcing providers in the IAOP – Fortune Global 100 listings. Global Make 2005 Award; Most admired knowledge Enterprise Study: Telcos Oct 2005. Wipro among World’s 400 best big companies: Forbes, Sep 2004. India’s most valuable company (Business today, October 2001). Corporate audit function: commitment to quality improvement award (Institute of internal auditors). Spectra mind awarded the first runner’s up for excellence in innovative HR practices in a survey organized by Watson Wyatt and Delhi Management Association, October 2002). KMWorld’s km Reality award for 2002 in recognition of Wipro’s knowledge management practices and processes. ITSMA Award for services Marketing Excellence Integrated lead Generation program conferred top honors. Top company for leaders in Asia Pacific-2003 in Hewitt Survey.
Rapid growth in the retailing industries which was mainly unorganized as witnesses a raped growth into organized sector with the entry of corporate groups such as TATA. WCC can exploit the situation to diversify its products and increase its market share by revamping their product marketing advertising.6 FUTURE GROWTH AND PROSPECTUS: The demand for FMCG products is set to boom by almost 60% by 2007 and more than 100% by 2015. T-JOHN COLLEGE Page 26 . This will be driven by the rising share of middle class from 67% in 2003 to 88% in 2015 India’s per capital disposable income is currently at 566US$ per 1150 by 2015. Distribution format to meet the customer requirement. Spurt in the industrial and service sector is also likely to boost the urban consumption demand. ITC and RELIANCE etc into the retailing market.WIPRO CONSUMER CARE LTD 2.
Water) Power Control Room & DG Fatty Acid & Glycerin Plant Process Water Toilet Soap Plant Admin Oil receipt & Tank Yard Stores Stores Ware House V A N A S P A T H I Main Gat Secu HR Toilets Canteen Engg Lab G A R D E N AO & H2Compr . R&D P T-JOHN COLLEGE Page 27 .WIPRO CONSUMER CARE LTD F ORYLAYOU ACT T G R E E N L A N D ETP & STP 66KV Station Hydrogenation & Stearic Acid Plant Chilling Plant Process Water UTILITIES (Steam.
M.M-Marketing G.M-Trade sales Chief Executive Manufacturing G.M-Finance G.Sales G.M Manufacturing business T-JOHN COLLEGE Page 28 .WIPRO CONSUMER CARE LTD 2.7 ORGANISATION STRUCTURE WCC President G.M-LPD GM Quality GM-HR G.
S. Jagadish. 2.8 Work Flow model The internal operations of the Factory are divided into the following five primary functions.C. 2008 Mr.WIPRO CONSUMER CARE LTD Factory Manager Tumkur Factory Manager Guduvanchery Factory Manager Waluj Factory Manager Amalner Factory Manager Mysore LIST OF BOARD OF DIRECTORS AS OF JULY 25. ICICI Bank Limited Former C.Sharma N. Personnel. 3. Inspection. Engineering. Commercial .E.O & Vice chairperson Novtel 2.E. Procurement. ICICI One source Limited Practitioner Of Law Prof of Marketing. Emroy University U. Azim Premji Dr. 5.O & Managing Director Chair person.M. Ashok Ganguly B.Prabakar Dr. 4. Manufacturing. BATA India Limited Chair Person. 1. Accounts. Storage and Distribution.Material and Distribution. Boiler and Utilities T-JOHN COLLEGE Page 29 . Quality Control & Effluent treatment.Seth P.Vaghul William Arthur(Bill)Owens Chair person & C.A Chair Person.M. Planning.
PLANNING MANUFAC -TURING INPROCESS QC PACKING FINAL QC FINISHED GOODS Engineering MATERIALS & MANPOWER PLANNING MAINTANCE TRIAL RUN HANDOVER EQUIPMENT Contracts and amendments T-JOHN COLLEGE Page 30 .WIPRO CONSUMER CARE LTD Materials and distribution – material planning. Inspection and Storage.PLAN FROM BO ARRANGE TRANSPORT ARRANGE DESPATCHES Manufacturing PRODN. Distribution of finished goods (Chr no 1) PRODU PRODUCTION PLAN RECEIPT INCOMING QC STORAGE MANUFACTURING SECTION FINISHED GOODS STORAGE RECEIVING DESP.
WIPRO CONSUMER CARE LTD CUSTOMER MADD CONTRACTS & AMMENDMENTS REVIEW WITH CONCERNED QLTY & QTY INFORMATION TO AFFECTED DEPT PERSONNEL ACCOUNTS UTILITIES T-JOHN COLLEGE Page 31 .
Sectional in charge T-JOHN COLLEGE Page 32 .WIPRO CONSUMER CARE LTD 3.1 COMMERCIAL DEPARTMENT Commercial department plays a vital role in the day-to-day activities in the factory. & warehouse Commercial assistants Stores Commercial assistants distribution dept. quantity and timely service COMMERCIAL DEPARTMENTAL STRUCTURE (Chr no 2) Factory manager Commercial manager Senior officer materials Material admn. Materials are planned depending upon the marketing environment which further depends on the market study and commitment by the sales team. Materials are sourced through authorized stockiest and directly from the manufacturers at the best possible cost and who are evaluated form time to time for quality.
Wipro maintains a very cordial relationship with it’s suppliers. It is undertaken because: Commercial function consists of mainly Purchase function Distribution function Commodities function Stores function 3. This section ensures that vendor supplies in accordance with the quality assurance department’s requirements through proper inspection and testing . The requirement plan is prepared commercial department based on the requirement of marketing depending on the forecast made by marketing materials which helps in finding out future requirements. which are essential for the production purpose.1(a) Purchase function: This function is taken care by a separate section.1(b) Distribution function/warehouse function: T-JOHN COLLEGE Page 33 . the raw materials to be purchased etc.WIPRO CONSUMER CARE LTD Commercial department is considered as the most important department as it meets the Raw Material requirement of the production departments.. The head of the Commercial department is the commercial manager who reports to the general manager. 3. Materials of Good qualities are purchased at most economical cost by this department. which deals with the procurement of raw material from various suppliers by keeping in mind the quality aspect.
3. which acts as a custodian of oils. des sent to Bombay. freight standard are also checked and records relating to it are maintained.WIPRO CONSUMER CARE LTD Distribution function is a service function undertaken by Distribution section. closing stock. Oils are purchased through daily purchase commitment with the business office Bombay. which contains the information about the opening stock of oil. according to the standards fixed by the president. The commercial manager is authorized to purchase bulk oil in expectation of increase in oil price in future but. coconut oil etc. In Wipro. Purchasing is done through brokers.1(d) Stores function: T-JOHN COLLEGE Page 34 . the excess cash ploughed for this purpose get interested i. Separate books are maintained for imported oils and other locally bought oils. Economy aspect is considered while making a distribution which includes items like Toilet Soaps.m. issues.e. The different types of oil include palm oil. In Case of delay in delivery. receipts. The commitment register is maintained which is a book of prime checking. Maximum time limit for receiving of oil is 4 p. 3. where centralized distribution department is there for facilitating distribution. stock reconciliation. debit note is issued and penalty is levied for which broker is responsible. Oil etc. production status. interest is charged for excess cash used. distribution takes place according to the requirement and estimated sales placed by different marketing area offices at Business Office in Bombay. Daily Material Administration Department (MADD) reports are maintained.1 (C )Commodities function: It is a service function rendered by the commodities section. Distribution reports are prepared. while purchasing oils the “General terms and conditions for purchase or delivery of Wipro” is followed.
after that only material are stored as per the needs of various production departments. quantity remaining etc. value. The rejected materials are stored as per the needs of various production sdepartments. T-JOHN COLLEGE Page 35 . The rejected materials are kept side and sent back to suppliers. The stores section is spacious and also has a cold storage area in which materials are kept to prevent any kind of deterioration. The materials after being ordered by purchase section come to the stores which undergo for inspection. Computerization of purchase department facilitated the easy access to information relating to the stores such as stock position. standard is set by commercial manager for maintaining quality level which is an element according to Wipro. Certain materials bought are tested by quality assurance lab and only after its verification materials are accepted and stored. In stores department the materials are classified according to the needs of the production departments. are kept separately. Eg. Materials for refinery and T. quantity of raw material issued.S. For procurement of raw material. Stores are the place where raw material and other purchases are kept. The main functions of stores are: • • • • Receipt of raw material from vendors after verifying delivery Chelan Inspection of raw material Issuing of user departments by issue slips Updating of stock ( stock verification) Stores work in close co-ordination with purchase and finance department.WIPRO CONSUMER CARE LTD An efficient and well equipped “stores” section is an asset to effective inventory control.P.
This department is mainly concerned with the mechanical.2 ENGINEERING DEPARTMENT The important and main function of the engineering department is maintenance department is to keep the machines in good conditions (i. This department has to see that production process is carried on smoothly.WIPRO CONSUMER CARE LTD 3.e. electrical and civil works relating to machineries. ENGINEERING DEPARTMENT STRUCTURE (Chr no 3) Factory Manager Manager Maintenance Officer Maintenance/ Shift in charge Maintenance Operator Welder T-JOHN COLLEGE Page 36 . running efficiently and effectively). keeping in accordance with plans and schedules and reducing the idle time of machines.
WIPRO CONSUMER CARE LTD Helper Some of the important activities performed by this department are as follows: Keep the machine in proper condition and avoiding downtime of machineries. o Checking all electrical equipments like earth etc. o Electrical installation. T-JOHN COLLEGE Page 37 . preventive maintenance. Projection of working of machines and modification undertaken in case of necessity to save power and time and to keep up production Conducting periodic checking and planning for uninterrupted. standard of it when it is received. Placing orders with commercial department for the spare parts required and checking the quality and specification. o Work schedule preparation and if position is critical.e. pressure vessel maintenance. Boiler inspection. supervision of major break down. Maintaining records relating to machineries. making shut downs. factory inspection i. Electrical Diesel generator section: This section takes care of the following activities: o Overhauling and generators maintenance. systematic operation.
In Wipro.no.4) Factory manager Quality assurance manager QA 7 Analysts 2 in each shift 1 in general shift ETP 3 Operators 1 each in shift Contract 2 helpers(QA) 1 in gen. Quality is not always related to inner excellence. sign boards.3 QUALITY ASSURANCE DEPARTMENT Quality: means fitness. In purchasing.shift 1 in night T-JOHN COLLEGE Page 38 . o Supervision of workers. The best quality is that which can be purchase at reasonable cost to fulfill the need. merit or excellence.(chr. quality is related to suitability and cost. starters. quality and service get prime importance and price get the secondary consideration QUALITY ASSURANCE DEPARTMENT STRUCTURE . o As a preventive measure checking cabling. maintenance of break-down records and planned measures relating to it. o Checking whether minimum electrical material stocks are maintained in stores and if not placing purchase requisition. earth’s loose connections and taking safety measures. 3.WIPRO CONSUMER CARE LTD o Removing dust. o Proper lubrication of machines and greasing and regular audit of all critical parts after their identification and keeping records of it.
Quality and process improvement and development. quality reputation and market leadership. rebate in payment is done. The quality policy of Wipro. The specifications for products are revised yearly and the standards are set b the department itself. In case. which is submitted to president. No time and date for audit is specified to ensure continuous awareness among other departments. is to design. The daily audit and weekly audit are done. when products quality is not met. The main functions performed by this department are: Raw material testing. While purchasing ago based products if quality is not met. Some objectives of quality assurance department are: Cost reduction. products of such quality which results in total consumer satisfaction. manufacture and market at competitive prices. T-JOHN COLLEGE Page 39 .WIPRO CONSUMER CARE LTD Quality Assurance: all those planned and systematic actions necessary to provide adequate confidence that a product/ service will satisfy given requirement for quality. Intermediate samples and finished products are also tested. the materials are rejected and for finished goods dispatching is not permitted. Maintaining required quality manuals as per internal and external / statutory specifications and so on.
who is assisted by chemists and he is responsible for quality programme implementation and acts in consultation with vice-president (Q.A) for this purpose. In Wipro. The products produced essentially meet the application and quality requirements of the customers and yet conforming to National and International standards including aesthetic characteristics with special attention to ease and economy of manufacture. motivate and lead sub-ordinates to achieve planned performances through mutually supportive organizational relationships. T-JOHN COLLEGE Page 40 . appraise. Carryout bench marking exercises on competitor’s product to improve quality of products. To supervise.WIPRO CONSUMER CARE LTD The authority is delegated to sub-ordinates and has full freedom to take decisions relevant to their work and they have given full chance for self-development.4 PRODUCTION DEPARTMENT All the aspects relating to the manufacture of Soaps are taken care by this department. Some of the functions performed by production department are: Directing and controlling of production operations to meet business plan within approved budgets which include material conversion cost. inventory and operating maintenance costs. Some samples are given to different employees to conduct test for the purpose of internal analysis and also to know the employees capability so that proper guidelines are given to them in case of any difficulty. The new quality testing improvement if any made will be communicated to other plant situated at Amalner to help in overall development of the concern. the overall quality assurance department is looked after by the quality control manager who is the head of the department. 3. usage of utilities and chemicals. Taking care of safety programs.
Monitoring manpower usage and production to achieve planned productivity ratios. cost and volumes. Providing support and guidance to shift officers in increasing efficiencies of operations and removing bottlenecks. materials. There are two production departments viz.WIPRO CONSUMER CARE LTD To install. To ensure compliance with statutory regulations of FDA/ weights and Measures Act and also review quality and management by conducting meetings. meeting norms of quantity. fatty acid and glycerin noodles in line with business plan. absenteeism and sudden pressures from market. as to be within approved limits. process and Job purpose: Planning. quality and statutory requirements. Problem solving/complexity: Processing of raw material which is oil based has to be carried out with minimum Regular analysis of operations and processes to increase efficiency with respect to Constantly interacting with different divisions and control of in process socks so Planning and coordinating departmental activities during periods of high Meeting statutory requirements and keeping with production schedules and information and analytical support. implement and maintain quality system in accordance with standards. without affecting operational efficiencies. organizing and controlling the manufacture of Toilet soap. keeping abreast of latest technology development in new methods. cost. Participating towards product development by planning and organization pilot and plant level trivial. Keeping relationship with other departments and business office and provision of accurate information in a supportive manner. products. T-JOHN COLLEGE Page 41 .
4 (a ) FAGP (Fatty Acid and Glycerin Plant): FAGP STRUCTURE (Chr no 5) Factory Manager Manager FAGP Shift Officers Charge hands Operators and helpers This plant was started in 1990.WIPRO CONSUMER CARE LTD 1) 2) respectively. T-JOHN COLLEGE Page 42 . maintaining coordination with customers. In FAG Plant. There are about 15 workers in 3 shifts working in this plant. FAG plant TS plant engaged in the manufacture of Fatty Acid and Toilet soap 3. Fatty acid was produced. control. Production manager is in charge of this plant and he is responsible for production planning.
interacting with other departments in providing necessary raw materials and transferring finished goods. Coordination and control over jobs in respective sections with concerned employees. junior officer of production is there who look after the implementing part of production plan. 3. effective coordination with employees as well as higher authorities. . providing necessary raw materials to the process. Next to production manager. Handling maximum responsibility during shift.5 (b). making decisions during shift timings when higher authorities are not available. solving interdepartmental problems etc. Shift in chargers are responsible for implementing production plan as per instruction from higher authorities.TSP (Toilet Soap Plant): T-JOHN COLLEGE Page 43 .WIPRO CONSUMER CARE LTD keeping interaction with inter departments. communicating production plan to shift in chargers.
WIPRO CONSUMER CARE LTD TOILET SOAPPLANT –FINISHING TSP STRUCTURE (Chr no 6) T-JOHN COLLEGE Page 44 .
out skipping and safety matters. operation report.5 FINANCE DEPARTMENT T-JOHN COLLEGE Page 45 .WIPRO CONSUMER CARE LTD Factory Manager Manager TSP Shift Officers Charge hands Operators & Helpers Production officer who is below production manager is responsible for preparation of cumulative reports. The raw material used in this plant is Fatty Acid and Caustic Soda and these raw materials are received from FAG plant as by-products through placing weekly requirement with FAG plant and stores. process report by quality department. following standards. stocks are recorded in log books and compressed information are written in main book which also includes human resource used. production.F. report. allotting shifts to people. absenteeism. 3. quality control report and weekly reports. Any wastages arising during the time of production like stiffener and wrapper are thrown or burnt out. maintaining T. All information relating to production.(Total Fatty Matter).M. The records maintained are shift report. Production function shift in chargers look after the quality. transfer slips prepared to make Distilled F.A. overtime control and keep informing to production manager. conducting new trial .
FINANCE DEPARTMENT STRUCTURE (Chr no 7) Factory Manager Manager accounts Officer Account’s sales tax and commercial tax Resident Engineering on Lien Jr. Functions: T-JOHN COLLEGE Page 46 .Offer payment & Banking Staff costing & Finance accounts Objectives: The objectives of the accounts department are to help the firm to achieve its target for the year in coordination with other departments. keeping up-to-date records and making it easily accessible. Wipro makes efforts to provide the customer the desired goods and to maintain a very high quality and it is ultimately directed towards achieving profitability which is a must for concern’s growth and sustenance.WIPRO CONSUMER CARE LTD Finance department is considered as a nervous system of the organization as performance of every activity needs money one way or the other. There is also necessity of maintaining proper books of records relating to the transactions for which existence of accounts department is essential.
programme development and rectification of problems if any.WIPRO CONSUMER CARE LTD The important function of accounts department is maintaining different accounts for carrying the business. Four weeks make 1 PC and 13 weeks make 1 quarter. T-JOHN COLLEGE Page 47 . rate and other details are maintained and it is reviewed yearly and rates are changed quarterly. President and specialist in concerned field fix the standard for each item and for each step control is exercised. Process costing is done for each process. In Wipro accounts are maintained as per periodic cycle (PC). sales a/c. Accounts section: The important functions carried on by this section are: Passing entries of purchases Maintenance of vouchers Making financial entries Excise regulation as excise is calculated on the basis of cost statements. The duties of this section are to find any adverse variation in cost and planning about activities. central excise and sales tax payments. Monthly MIS is done and reports are maintained. System section: The system analyzer and the programmer take care of this section and perform the activities like software. payment of salaries and wages including incentives to employees. Each processes idle time to be taken. These accounts include purchases a/c. cash transactions. Costing section: This section follows a standard costing system as a cost control technique. hardware management. quantity of raw material used.
Tax summary (monthly). Party’s ledger The transactions of this unit are done through SBI and B. General ledger. valuation is also done. T-JOHN COLLEGE Page 48 . The books maintained are: Sales register. This section looks after bank operations. costing works and maintains party’s accounts also.WIPRO CONSUMER CARE LTD SAP is used in programming and UNIX operating system is followed in Wipro. extending the period to 60 days was in process. Depreciation policy: The firm follows the rates and procedures indicated in schedule 16 of company’s act. It has minimum number of debtors for whom maximum of 45 days of credit period allowed for payment and now. Hardware maintenance is taken care of by the people from Bangalore division. Bills are managed by stores and are then sent to accounts department. 1956 to provide for depreciation on assets. Finance for new projects: Working capital is used as one of the sources for financing and sales earnings are also used for financing. Sales may be consignment sell or direct sell. Other items are sold on advance payment but for stearic acid 30 days credit period is allowed. The firm follows the straight line method of depreciation. Sales invoices are prepared as per statutory requirement and only some scraps are sold from unit.S is prepared for the transaction for verification purpose. Summary vouchers. Treasurer department in Corporate Office will take care of outside source for financing purpose. Wipro has more cash transactions than credit. Receipts are received from Bombay by DD. Purchase register. Cash and Bank Transactions: All cash transactions are affected by accounts departments. Bank and cash books.R. These may be in the form of sale proceeds of stearic acid. Most of transactions are made through DD and Cheques. Product summary (monthly). scrap and toilet soaps.
T-JOHN COLLEGE Page 49 . It helps to keep the interest on overheads less tan the budgeted level and helps in achieving profitability. expenses are deducted from raw material cost and net amount used for calculation. It advises management and signals wherever the department budgets exceed the actual budgets. Raw materials a/c. A part 2 consists of amount of duty paid by the suppliers.WIPRO CONSUMER CARE LTD The Accounts department controls the expenditure by formulating budgets. To clear the final products 16% duty is paid. capital goods a/c are maintained for record purpose. CENVAT is also taken care off and materials are classified as finished and raw material going towards final products to make it easy for calculation. Excise and sales tax: Raw material is used for final products art purchased after paying duty on it by the party which is accounted in books A part 1 where final consumption of quantity entries are made. Factory gate sale is based on costing and in consignment selling fixed trade discount. The department helps and activates the collection from customers.
To achieve long term objectives regular manpower planning is essential.6 HUMAN RESOURCE DEPARTMENT: Personnel department is well organized and prime importance is given to workforce which is the primary objective of personnel department and focus is more on labor rather than machine.WIPRO CONSUMER CARE LTD 3. group discussions and interviews. T-JOHN COLLEGE Page 50 . HUMAN RESOURCE DEPARTMENT STRUCTURE (Chr no 8) Factory Manager H R Manager Chief HR Executive Security Officer Staff security shift incharge Functions: Man power planning: Wipro forecast personnel needs. assesses personnel supply and match supply demand factors through personnel related programmes. Training and development after recruitment. training is given to fresh employees to develop specific skills. Recruitment: Wipro recruit highly qualified and experienced persons to right jobs. Recruitment is based on written test.
cooperation. Employee remuneration: it is one of the major functions of personnel department. health etc. Workers are loyal to their jobs and to the organization in Wipro. leadership abilities. Remuneration is paid to the workers for their efficient work in the organization. supervision. Remuneration depends upon nature of job. Integration: integration of management and workers are quite often so those grievances of the workers are solved. seniority and merit.WIPRO CONSUMER CARE LTD Impart knowledge and abilities so that current employee’s performance can be increased which in turn increases productivity. this increase the harmony and discipline in the organization. Promotion policy: works men are promoted on the basis of • Vacancy • Seniority Staffs are promoted on the basis of • Merit cum seniority • Performance Welfare measures: T-JOHN COLLEGE Page 51 . versatility. quality and quantity of output. Performance appraisal: Employees performance is measured with such factors as job knowledge.
shoes and hand gloves are provided to the employees. External training 6. On-the-job training Except for On-the-job training all other programmes are co-coordinated by personnel department. Uniforms. Industrial relations in Wipro are good. which would affect the performance and initiate actions to correct these. Induction training 2.WIPRO CONSUMER CARE LTD Wipro runs a canteen to facilitate its employees. Company products are given to the employees at reduced rates and rewards are given to the departments which have achieved the set target. Training programme for employees at Tumkur. Development training 5. absolutely free of cost and there is a provision made for annual medical check up to all the employees. T-JOHN COLLEGE Page 52 . SKILL This module highlights the procedure for identifying. One of the interventions could be well designed. This is prepared in accordance with competence. 1. Need based training 4. It is very essential that an organization identify the factors. skills and capabilities of its people. The employees in the factory are put through the following training programmes. The Medical facilities provided to the employee are company gives 90% subsidized food to the employees. Orientation training 3. organizing and reviewing. awareness and training procedure of quality manual Procedure: The success of any organization depends upon the knowledge.
• A brief session about the organization. • The Head of the Department. gives a briefing on the quality system of the factory department and new incumbents role in the system. • The employees are briefed on the functional knowledge of each department. organizational structure.safety coordinator T-JOHN COLLEGE Page 53 . Orientation training: The orientation for all newly inducted employees is organized by personnel department and training is imparted on the following subjects as show against each of the following: 5S (House-Keeping). product profile and company policies.personnel department Plant & departmental procedure.respective department Quality system: confirming ISO-9001-2000 –Management repetitive Safety policy & procedure. in which the employee is placed.WIPRO CONSUMER CARE LTD Induction training: All employees upon joining go through an induction-training programme conducted by personnel department This programme comprises of the following: • “Our promise” as enumerated by the company chairman are covered in detail by personnel department.
Development training: T-JOHN COLLEGE Page 54 . ii. in-house or external training programme is organized.the job training) as identified by HOD is based upon the performance or wherever any specified training needs arise are recorded in Training need assessment form. Training of workmen is basically on the job activity. Training needs for trainers will be assessed once in a year by Personnel department in consultation with factory managers. In-house training imparted by approved trainer. The training needs of employees (except for on.WIPRO CONSUMER CARE LTD Identification of training needs: The training needs for Jr. Such identified training needs are summarized and recommended by Personnel department. iii. Considering the area/ course content of training. They are trained periodically on the subjects/ areas as specified. The training needs assessment for them will be limited only to any specified requirement for the job. Training will be imparted as per assessment. Staff and management are identified through the Annual performance appraisal by Head of the Department. The filled in training need assessment forms are forwarded to personnel department. The training calendar is prepared for the financial year by personnel department in consultation with HODs. Through performance review by HOD on an “On Going” basis individual training needs arising out of Annual performance appraisals are picked up and seminar or courses that address these needs are identified. Need based training programme: i.
External training programme: Training sponsorship forms for employees who are to be sent for external training programme are filled by departmental head. On the job training: Training programme is organized by every department for the following areas: a) Unit operating procedure (U O P) b) Plant safety procedure (P S P) c) Plant emergency plan (P E P) d) Unit emergency plan (U E P) e) Job safety analysis (J S A) f) ISO:9001:2000 Awareness The common training subjects for all employees are: First aid Safety awareness Hygiene sanitation and house keeping First safety T-JOHN COLLEGE Page 55 . The emphasis on knowledge.WIPRO CONSUMER CARE LTD Development training is organized for individual to enable them to be effective and productive on their respective jobs. The focus of such training is on methods and techniques for day-to-day work. The final approval for such training programme is given by factory manager. The individual required to attain such training are identified and recommended by personnel department to factory manager. sharing of best practices across Wipro. skills up gradation. The personnel department scrutinizes such training requirement and submits recommendation to factory manager.
One copy is sent to personnel department for making entry in “Employee Training Record”. the details are entered in training record which is signed by all employees attending the programme. Training records are signed by employees for recording the proof of having attended the training programmes. once in a period of two quarters.. All facilities are provided for the activity Records of training feedback receive from the trainers and their sectional heads are maintained by personnel department.e. Information is sent to personnel department for such subjects in 6 months i. For the purpose of conducting training. including on-the–job training. a list of approved trainers from internal sources is maintained. In case of In-House training programmes conducted by internal and external sources for an identified group of employees. It is prepared by management representative and approved by factory manager. Training records are kept in the respective departments and a copy is sent to personnel department. Personnel department records all training programmes in “Employee Training Record” for every individual.WIPRO CONSUMER CARE LTD The training records for On-the-job training are maintained by respective department for their employees. • • Quarter I and II Quarter III and IV Training Records: Training records are maintained by personnel department for all In-House programmes. T-JOHN COLLEGE Page 56 .
Make necessary changes/ improvements in programmes to meet changing training needs of employees. After the retention period is obsolete.WIPRO CONSUMER CARE LTD Feedback: Employees undergoing other than On-The-Job training give feedback on the adequacy and effectiveness or training programmes in the feedback form to personnel department. Evaluate training programmes conducted by external agencies to decide relevancy for sponsoring candidates or continuing with external agencies. b) All the quality records are maintained for a period of one year. The reviews are recorded. Review of Training programme: The feedback received from trainers is periodically reviewed by Head of Personnel in consultations with departmental heads too. records shall be removed from Quality system records. T-JOHN COLLEGE Page 57 . Maintenance of records: a) The employee training records are maintained as long as the employee is part of factory team. Training status is maintained on the training status format by all the departments.
the materials are classified according to the needs of the production department. after that only material are stored as per the needs of various production departments. In stores department.WIPRO CONSUMER CARE LTD SYSTEMS Inventory control System An efficient and well equipped “stores” section is an asset to effective inventory control. The main functions of stores are: • Receipt of raw material from vendors after verifying delivery Chelan T-JOHN COLLEGE Page 58 . The commitment register is maintained which is a book of prime checking. Computerization of purchase departments facilitate the easy access to information relating to the stores such as stock position. The rejected materials are kept aside and sent back to suppliers. Separate books are maintained for imported oils and other locally bought oils. quantity remaining etc. The materials after being ordered by purchase section come to the stores which undergo for inspection. Certain Materials bought are tested by quality assurance lab and only after its verification materials are accepted and stored.e. the excess cash ploughed for this purpose gets interested i. interest is charged for excess cash used. The commercial manager is authorized to purchase the bulk oil in expectation of increase in oil price in future but. quantity of raw material issued. Purchasing is done through brokers. The stores section is spacious and also has a cold storage area in which materials are kept to prevent any kind of deterioration. debit note is issued and penalty is levied for which broker is responsible. In case of any delay in delivery. value. Stores are the place where raw material and other purchases are kept.
They call their values the Spirit of Wipro. It’s about continuous innovation and striving to be better every time.WIPRO CONSUMER CARE LTD • • • Inspection of raw material Issuing of user departments by issue slips Updating of stock ( stock verification) Stores work in close co-ordination with purchase and finance department. For procurement of raw material. and at the same time is soaring with their aspirations. Winning is about making all stakeholders successful. SHARED VALUES Winning is about making customers successful. Wipro. win more often than not. Fuelled by culture and values Wipro is built on a foundation of Values. standard is set by commercial manager for maintaining quality level which is an element according to Wipro. No one wins 100% of the time. The spirit of Wipro is deeply rooted in their history and in what they are.’ Intensity to win is the burning desire to stretch and challenge our limits. Each Wiproite is expected to live the Spirit of Wipro. In business. but those who have the Intensity to win. Winning is not about ‘Winning Against’ but it’s about ‘Winning With. It’s about excelling in everything we do.000 people across 29 countries. With 75. It’s the desire to realize and expand our potential. The values are a guide to their behavior.manifest it in thought and action. It’s about multiplying forces as a team. Spirit of wipro Intensity to win T-JOHN COLLEGE Page 59 . its’ the values that ties them together that is what makes Wipro. The values form the essence of their culture.
To sustain a competitive edge in quality through continuous assessment of customers expectations and needs. but also on internal processes and as an enabler facilitating on going business transformation to meet dynamic market challenges. Excel Act with Sensitivity Respect for the individual Thoughtful and responsible Unyielding Integrity Delivering on commitments Honesty and fairness in action The spirit of wipro is an invisible synthesis of all three statements. Their quality policy shall be: 1. 3. To pursue excellence in all aspects of production operation. 4. Innovate. 5. T-JOHN COLLEGE Page 60 . Quality has always been a strong part of Wipro’s proposition. 2. acting with sensitivity and being unyielding on integrity all the time. Quality is focused on not only in the product or service that touches its customers. It means manifesting intensity to win.WIPRO CONSUMER CARE LTD Make customers successful Team. To involve people at all levels in the pursuit of excellence. To promote a culture of conforming to specifications and requirements. Wipro boasts of many pioneering achievements in quality journey. To spread a culture of excellence to all the vendors.
Continual improvement of Organization’s. applicable to our organization and operations. Prevention of losses by way of damages to environment. personal injuries. Fatty Acids.WIPRO CONSUMER CARE LTD Environment. T-JOHN COLLEGE Page 61 . environmental. 2. Prevention of pollution and workplace hazards through compliance with relevant legislations. accidents and security lapses. Health and Safety Policy We at Wipro Consumer Care engaged in manufacture of Soaps. Conservation of natural resources by efficient use of energy. 3. Glycerin are committed to provide safe and healthy environment to all our employees and stakeholders through suitable Environment Management Systems aimed at: 1. water and effective utilization of all raw materials and resources. occupational health and safety performance through periodic reviews of the systems. regulations. its processes and training of employees at all levels. loss of life case by fires. 4.
WIPRO CONSUMER CARE LTD T-JOHN COLLEGE Page 62 .
ISO 14001. good governance and good citizenship. T-JOHN COLLEGE Page 63 . 2) Wipro’s business engine is powered by people. It is fuelled by culture and values. process and Wipro consumer care is certified by ISO 9001. brand. ISO 18001 and all these certifications integratedly contributed to Integrated Management infrastructure excellence. 3) For consumer care products. innovation.5 million retail outlets. it has access to more than 1.1 STRENTHS: 1) System. 5) Wipro’s strengths in Research and Development services position it to take advantage of a recovery in global research and development spending. This distribution reach provides Wipro with a significant competitive advantage and allows it to grow business with minimal increases in personnel. 4) The ability to retain highly skilled personnel is enhanced by leadership position.WIPRO CONSUMER CARE LTD 4. opportunities to work with leading edge technologies and focus on training and compensation.
Wipro has the opportunity to increase the client base.2 Weakness: 1) Wipro’s failure to complete fixed price.WIPRO CONSUMER CARE LTD 4. strategic partnerships or other ventures that can enable to anticipate and develop new services and enhance existing services in order to keep pace with rapid changes and in the industry 2) The BPO services revenue depend to a large extent on a small number of clients and the revenue could decline if a major client reduces the volume of services obtained. inferior finishing of competitor’s brands have posed an opportunity for Wipro to capture major share in the market. 2) satisfactory. 3) Low quality. investments.4 Threats: 1) Wipro focuses on high growth industries. delay in service. such as networking and communications. which has negative impact on the value of the shareholders investment. 4. Communication between the company and end users is not 4. inability in customized design and requirement. fixed time frame contracts on budget and on time may negatively affect the profitability. Any decrease in demand for technology in such industries may T-JOHN COLLEGE Page 64 .3 Opportunities: 1) Wipro has the opportunity to engage in future acquisitions.
The values form the essence of their culture. 4) An economic slowdown. T-JOHN COLLEGE Page 65 . its’ the values that ties them together that is what makes Wipro. given the nature of the markets. 5) to decline. terrorist attacks in the states and other acts of violence or war could delay or reduce the number of new purchase orders and disrupt operations in the United States.000 people across 29 countries. 3) The revenues could be significantly affected if the governments. With 75. restricts companies from taking outsourcing work from foreign corporations. which could hamper growth and cause revenue 4.5 Vision: Fuelled by culture and values Wipro is built on a foundation of Values. The values are a guide to their behavior. They call their values the Spirit of Wipro. which could cause the price of equity shares to decline. thereby negatively affecting the financial results and prospects. 2) The revenues and expenses are difficult to predict due to fluctuation. Restrictions of immigration may affect the ability to compete for and provide services to clients in the US. This increases the likelihood that results could fall below the expectation of market analysis. which may impair the growth and cause the revenues to decline. Wipro.WIPRO CONSUMER CARE LTD significantly decrease the demand for its services.
Quality is focused on not only in the product or service that touches its customers. Excel Act with Sensitivity Respect for the individual Thoughtful and responsible Unyielding Integrity Delivering on commitments Honesty and fairness in action The spirit of wipro is an invisible synthesis of all three statements. but also on internal processes and as an enabler facilitating on going business transformation to meet dynamic market challenges. Spirit of Wipro Intensity to win Make customers successful Team. 4. Innovate.6 Mission: Quality has always been a strong part of Wipro’s proposition.WIPRO CONSUMER CARE LTD The spirit of Wipro is deeply rooted in their history and in what they are. acting with sensitivity and being unyielding on integrity all the time. It means manifesting intensity to win.manifest it in thought and action. T-JOHN COLLEGE Page 66 . and at the same time is soaring with their aspirations. Wipro boasts of many pioneering achievements in quality journey. Each Wipro is expected to live the Spirit of Wipro.
WIPRO CONSUMER CARE LTD T-JOHN COLLEGE Page 67 .
baby care products. Business Unit of Wipro Limited. Freedom to work. have also shown excellent growth with new roll outs and brand imagery enhancement.WIPRO CONSUMER CARE LTD 5. on which the company can leverage existing strengths in marketing or distribution. hair care soaps. which has all products for baby care. Wipro’s acquisition strategy is to identify under-marketed brands. a health drink from HLL. Wipro Consumer Care has been one of the fastest growing FMCG companies as reflected by the organizational performance in the last three years. opportunity for team building where in employees come together as a team and have solved many problems by there own efforts . Glucovita. starting from nipples and bottles to diapers. In wipro consumer care. there is no employee satisfaction which give raise for strikes.1 FINDINGS Wipro Consumer Care. Acquired brands. The group is a second largest player in the baby care products area and is the only company. has a profitable presence in the branded retail market of toilet soaps. T-JOHN COLLEGE Page 68 . and Chandrika toilet soap from the Chandrika family.
2 SUGGESTION Certain motivational factors should be implemented by the management to over come strikes. should increase the wages to build motivation among labours T-JOHN COLLEGE Page 69 . Should go for more adds through medias Should concentrate on rural marketing though new brands where it suits rural people To increase the market share through new pricing polices There is necessity to revive on wages. To give more importance for promotional polices.WIPRO CONSUMER CARE LTD 5. To come with new brands in soaps. as there are very few To give more importance for wipro consumer care as they are giving for wipro IT. Encouragement of workers participation in decision making will increase the morale among workers.
ISO 18001 and all the certifications integratedly contributed to “Integrated Management System”. hair care soaps. Wipro consumer care has been one of the fastest growing FMCG companies as reflected by the organizational performance in the last three years. converting ideas into reality has been the culture of Wipro. Wipro gives prior importance to the “Customer” than “Organization” as it is witnessed by them that the needs of customers for an organization with the human face remain unchanged over a period of time. The people working in the company are loyal and committed which has become a strong pillar on which company stands today. Wipro consumer care is certified by ISO 9001.WIPRO CONSUMER CARE LTD 5. To conclude Wipro consumer care and lighting a business unit of Wipro limited. They fallow open system of communications which eases the formalities and smoothen quick decision making for the betterment of the company. For consumer care and lighting products. which results in getting best output.5 million retail outlets. it has access to more that 1. has a profitable presence in the branded retail market of toilet soaps. ISO 14001. baby care products and lighting products T-JOHN COLLEGE Page 70 .3 CONCLUSION: Inspiration. experimentation.
WIPRO CONSUMER CARE LTD T-JOHN COLLEGE Page 71 .
S.com www.1996. Excel Books.2006.Human Resource Management.pp165-181.wipro corporate.wipro. Maheshwari.co. New Delhi.. Himalaya Publishing House..P.in www. The journal referred: Company Profile Annual reports of the company Related Websites: www.wipro consumercare.2004. . Mithani.N.V.6th Ed.M.2nd Ed. Banking Law and Practice.pp631-633. 2. Rao.D. S.1stEd.Kalyani Publishers. New Delhi.pp157-171. Banking and financial systems.Mumbai.com T-JOHN COLLEGE Page 72 . 3.WIPRO CONSUMER CARE LTD BIBILOGRAPHY: Books: 1..