The Naval Leader June2011 | Strategic Management | Singapore

The Naval Leader

Official Newsletter of the CENTER FOR NAVAL LEADERSHIP & EXCELLENCE
VOLUME III, ISSUE NO. 6 COMMUNICATE INNOVATE MOTIVATE JUNE 2011

I

Cascading the FOIC, PN’s Governance Scorecard: The Value Chain n the alignment/cascading
ALIGNMENT
FORCE PROVIDER TASKS COMBATANT-RELATED TASKS

process of the PN Sail Plan, one of the main concepts adopted is the Value Chain. The Value Chain refers to the primary activities of a unit/organization that create value for its constituents. Also included in the value chain are the support activities needed to perform the primary activities well. Shown on the right is the value chain of the Philippine Navy. The uppermost chain refers to the core internal process of the Philippine Navy as an organization as it performs both Force Provider tasks (Philippine Fleet and Philippine Marine Corps) and Combatant-Related tasks (Naval Operating Forces). The arrows below refer to the systems/processes that the PN needs to perform to support its core internal process. Alignment and integration mean that all PN units at all levels should work together in performing their respective tasks in the Value Chain. The identification of their respective value chains will help PN units and staff determine what they should be doing based on their mandated functions and responsibilities. This will

STRATEGIC ASSESSMENT

COMMAND & MANAGEMENT

FORCE PLANNING & DEV

OPERATION PLANNING

FORCE
DEPLOYMENT

OPERATIONAL ASSESSMENT

HUMAN RESOURCE MANAGEMENT Human Resource Management STRATEGIC COMMUNICATION STRATEGY MANAGEMENT EDUCATION & TRAINING MANAGEMENT DOCTRINE DEVELOPMENT & STRATEGIC STUDIES RESOURCE MANAGEMENT

INTEGRATION
enable them to assess whether their current programs and activities are still creating value as a unit. In the future, the identification of value chains will also enable the PN to rationalize its staffs/units to eliminate overlapping and/or duplicating functions. Once the value chain has been identified, it will be the basis for the identification of the necessary strategic shifts they have to undertake and of their balanced scorecard. (JMDC)

5th Leg PNGF Showcases Singapore Success Story
COL IRVIN LIM, Defense Attaché of the Republic of Singapore, talked about his country’s Balanced Scorecard (BSC) story during the Fifth Leg of the PN Governance Forum Series 2011 held last 10 June 2011 at the HPN Multi-purpose Hall, Naval Station Jose V Andrada. Since its inception in 2009, COL Lim is the first foreign guest speaker of the Forum Series. His talk was divided in two parts: first, the Singapore Whole of Government (WoG) Approach that sets the context for the second part, which is the Singapore Balanced Scorecard. COL Lim emphasized that the advancement of Singapore is a deliberate process of strategic nation building in the face of the limitations inherent to a small country like theirs. This was achieved by “stitching together the programs into an integrated performance strategy.” This took the form of the Singapore WoG approach, which the country utilized to realize its Integrated Government Vision of 2010. The same approach, COL Lim added, was used by the Republic of Singapore Navy in promoting Maritime Domain Awareness by establishing the Singapore Maritime Security Centre. The BSC enters the picture as one of the many tools that Singapore uses to drive and communicate strategy development and execution across its different ministries and agencies. COL Lim shared the different lessons learned by Singapore in employing the BSC as a tool for (back page)

Go Navy! Fleet-Marine Team!
CNLE Sponsors Management Module of NCSC and NIOAC Students
The Center for Naval Leadership and Excellence (CNLE), in coordination with the Naval Command and Staff College, sponsored the Management Module of the Naval Command and Staff Course Class 70 and Naval Intelligence Officers' Advance Course Class 01 last 21 to 24 June 2011 at the Philippine Navy Officers Clubhouse (PNOC) Main Dining Hall, Bonifacio Naval Station, Taguig City. Dr. Nick Fontanilla, President of the Philippine Marketing Association and Fellow of the Institute for Solidarity in Asia (ISA) facilitated the module. He also gave the lecture on “Strategic Management.” The module also featured lectures from VADM Mateo M Mayuga AFP (Ret) and Commodore Cesar C Taccad AFP on “The Voice of Experience,” Mr. Jonathan Juan DC Moreno on “Corporate Good Governance,” and CAPT Giovanni Carlo J Bacordo PN (GSC) on “Performance Governance System” of ISA. At the end of each lecture, students submitted written reports and participated in group presentations to assess the extent of their comprehension of the topics discussed. The Management module aims to enhance and broaden the students’ knowledge on key areas of management and leadership as the module covered theories, case analyses and experience sharing. The concepts discussed are the same concepts used in the creation of the Philippine Navy Strategic Sail Plan 2020. All of these concepts have been integrated in the module, enabling the students to have a better understanding, gauge and appreciation of the PN’s roadmap. (NDLR)

Dr. Nick Fontanilla giving a lecture on the Performance Governance System (Above). Students of NCSC and NIAOC attentively listen to the lecture (Inset).

5th Leg PNGF Showcases...
(from front page)
strategic execution in its Public Service. Speaking largely from his own experience with implementing the BSC when he was the Commanding Officer of a ship, COL Lim also shared his own take on how the Balanced Scorecard should be employed by a naval organization. Visioning and effective strategy management helped paved the way for a highlyprogressive and citizencentered Singapore public service. Its success is an inspiring story as it shows that our organization, with the PN Strategic Sail Plan 2020 and the BSC as its tool for executing strategy, is moving on the right track towards realizing its vision. (MCC)

SAIL PLAN 2020: Cascading Process Updates
In line with the FOIC,PN Command Guidance, the Center for Naval Leadership and Excellence (CNLE) submitted the PN Operating and Support Units’ Balanced Scorecards with customer and value chain analyses and strategic shifts to the Flag Officer In Command, PN last 30 June 2011. For the way ahead, CNLE will continuously assess PN Units’ BSCs and assist them in coming up with their respective Initiatives Profiles. The Initiatives Profile contains the specific milestones and action plans towards the accomplishment of each initiative in the unit’s balanced scorecard. It will also show the duration or timeline, the staff-incharge, and the budget requirements of each action plan. With this, the units will have a clearer picture of the programs and activities that they need to prioritize for the next years until the vision year. For the HPN Staff Balanced Scorecards, CNLE held meetings with the HPN Sail Plan Officers to come up with their respective Staff Valueadding Chain where they will derive their respective BSCs. To date, CNLE and the Naval Doctrines Office are currently evaluating submitted Staff Valueadding Chains. (JMDC)

CNLE
Center for Naval Leadership & Excellence

THE NAVAL LEADER
The Official Newsletter of the

Center for Naval Leadership & Excellence - EDITORIAL BOARD CAPT GIOVANNI CARLO J BACORDO PN(GSC) Director, CNLE LT EDWIN GERMAN A CORDOVA PN Assistant Director LTJG ELMER BRYAN C BILANGDAL PN Chief, Leadership Excellence Branch LT LAURENCE M CALIMAG PN Chief, Sail Plan Monitoring Branch LTJG CHRISTOFER NEIL A CALVO PN Chief, Admin and Logistics Branch

Ms. MICHELLE C. CASTILLO Editor-In-Chief Ms. MICHELLE B.C. CABREROS Ms. JECKA MAE R. DE CASTRO Researchers/Writers Mr. RAPHAEL VINCENT L. BOSANO Layout Artist The Naval Leader is published and circulated monthly by the CNLE for Philippine Navy-wide distribution. Please e-mail your opinions/comments or suggestions and contributions to us at— naval.leader@gmail.com hpn.cnle@navy.mil.ph Ms. NORIETESS P. DE LOS REYES

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