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A Project On Corporate Social Responsibility

TATA Consultancy Services

Submitted To: Dr.Garimella Ramani

Submitted By: Ankit Mathur Apoorva Yadav Bhanu Priya Himanshu Agarwal Lalit Mohan Singh Rawat Swati Sharma Umesh kumar Ranout


We are taking this opportunity to convey our sincere gratitude and thanks to all those who have helped and contributed directly or indirectly towards the completion of this project. We would specially like to thank Dr. Garimella Ramani for her constant support and guidance throughout this project. While doing the project, we realized the relevance of the learning and knowledge being imparted in the class .The learning enabled us and helped us to better understand the natty-gritty of the subject that we studied. We would also like to thank my batch mates for the discussions we had. All these together have resulted in the completion of this Project Report on Corporate Social Responsibility TATA Consultancy Services

Introduction to Corporate Social Responsibility (CSR) In today's time, there has been a tremendous increase in the number of companies which report their social and environmental impact on the society. This emergence of CSR is a blueprint for the future; it is a new highway to be followed so as to conduct business in today's dynamic world. More and more companies today are heading towards social responsibility. Socially responsible companies consider their impact the environment and the communities while making decisions, balancing the needs of stakeholders with theirs to make profit. Companies must conduct their business in an ethical way and in the interests of the wider community responding positively to the emerging societal priorities and expectations. Businesses should be run in the interests of the stakeholders. Socially responsible firms have been more successful in achieving their objectives. Recent corporate events have brought a heightened awareness of corporate governance. Many corporate government initiatives have been passed in India as well abroad. The objective of corporate governance reforms is to provide transparency in the workings of the organizations. The ultimate purpose of maintaining corporate governance is to protect the rights of the shareholders. While corporate social responsibility and corporate governance go hand by hand, corporate governance and economic development are intrinsically linked. No business can exist in isolation. As your business exist in the environment you are liable to all the stakeholders(customers ,suppliers, local community, employees etc).The products your business make and the way by which you make them, have an impact on the environment .in recent decade, the concept of corporate social responsibility has become the most important strategy for companies to survive. Corporate Social Responsibility takes all these factors into account and helps the companies to maintain effective relationships with its stakeholders. Companies with good business practices enjoy more benefits than other companies. It brings a competitive edge to the companies. Therefore corporate responsibility and corporate governance has emerged as a new theme in the global community and is becoming a main stream activity. Corporate Social Responsibility In broad terms relates to the responsibilities corporations have towards the society within which they operate. According to Philip Kotler and Nancy Lee (2005) CSR means A commitment to improve community well being through discretionary practices and contribution of corporate resources. Corporate social responsibility (CSR) is also known as corporate responsibility, corporate citizenship, responsible business, sustainable responsible business (SRB), or corporate social performances. CSR exhibits the ethical behavior that an organization exhibits towards its internal and external stakeholder and it denotes the responsibility of an organization towards the environment and society in which it operates. Drivers Towards Corporate Social Responsibility Low participation of government Demands for greater disclosure Increase in customer interest Competitive labor markets

TATA Consultancy Services Brief Introduction Type Industry Founded Headquarters Key people Products Services Revenue Operating income Profit Total assets Employees Parent Website Public (BSE: 532540, NSE: TCS) IT services, IT consulting 1968 Mumbai, Maharashtra, India Ratan Tata (Chairman) S Ramadorai (Vice Chairman) N Chandrasekaran (CEO & MD) TCS Bancs, Digital Certification Products, Healthcare Management Systems Outsourcing, BPO, Software Products 30,028.92 crore (US$ 6.82 billion)(2010) 8,305.73 crore (US$ 1.89 billion)(2010) 5,618 crore (US$ 1.28 billion)(2010) $6.112 billion (2010) 174,417 (As on 30 September 2010) Tata Group

History: "Tata Computer Center", for the company Tata Group whose main business was to provide computer services to other group companies.F C Kohli was the first general manager.J R D Tata was the first chairman, followed by Nani Palkhivala. One of TCS' first assignments was to provide punched cards services to a sister concern Tata Steel (then TISCO). It later bagged the country's first software project. In the early 1970s, Tata Consultancy Services started exporting its services. The company pioneered the global delivery model for IT services with its first offshore client in 1974. TCS's first international order came from Burroughs, one of the first business computer manufacturers. TCS was assigned to write code for the Burroughs machines for several US-based clients. In 1981, TCS set up India's first software research and development center, the Tata Research

Development and Design Center (TRDDC) in Pune. The first client-dedicated offshore development Center was set up for Compaq(then Tandem) in 1985. In the early 1990s, the Indian IT outsourcing industry grew tremendously due to the Y2kbug and the launch of a unified European currency,Euro. TCS pioneered the factory model for Y2K conversion and developed Software tools which automated the conversion process and enabled third-party developers and clients to make use of it. In 1999, TCS saw outsourcing opportunity in E-Commerce and related solutions and set up its Ebussiness division with ten people. By 2004, E-Business was contributing half a billion dollars (US) to TCS. On 9 August 2004, TCS became a publically listed company much later than its rivals,Infosys ,Wipro and Mahindra Satyam During 2005, TCS ventured into a new area for an Indian IT services company -Bio informatics In 2008, the company went through an internal restructuring exercise that executives claim would bring about agility to the organization.

Areas Of Business:1.Consulting 2.IT Enables Services 3.BPO 4.Infrastructure Outsourcing 5. Engineering ans Industrial Services Vision: Global Top 10 by 2010 Mission: To help customers achieve their business objectives, by providing innovative, best-inclass consulting, IT solutions and services. To make it a joy for all stakeholders to work with us.

Values: Leading change, Integrity, respect for the Individual, Excellence, Learning and sharing.

CSR activities of TCS: Environment Education Health & Safety

Environment: ISO 14001 certification Electricity Consumption 6% Water consumption:Sewage water treatment-215% increase Paper consumption 25% Water recycling through vermiculture and biodigester Green building initiatives: E-waste handling Carbon emission Education: Academic Interface Programme Rural IT Quiz Ignite TCS Adult Literacy Programme Health & Safety: Tele-medicine Solutions Silicon Locket Bio Informatics Solution Disease Surveillance System

CSR activities: TCS has always recognized the responsibility Corporate should have towards the wider communities they operate in. Be it girl child education in South Asia in collaboration with UNICEF or adult literacy programs in South India, TCS believes in using IT as an instrument for social development and change. Other TCS' community initiatives have been in areas addressing environmental and civic problems; setting up and maintaining infrastructure for urban beautification, pollution reduction and healthcare; waste management in the office environment, tree plantation and water treatment. Environment policy: TCS' commitment to environment stems from the TATA Group's abiding concern for environment and society. TCS is in the Information Technology (IT) consulting business, which by its nature of operation has low impact on the environment. TCS will strive to provide a healthy work environment to all its employees, and conduct environment friendly business at all its offices. To achieve these goals, TCS has published this Environment Policy. In line with its continuous improvement process initiative, TCS will continuously enhance its environment policy, which encompasses air, water, natural resources, people and their interrelation. TCS' environment policy aims at improving environment management by setting higher standards, and optimizing the use of power, water, consumables, and other natural resources. It also aims at reducing pollution by minimizing the waste generation from business operations. The policy focuses on environment conservation as an essential element of TCS' business philosophy and infrastructure. The main objectives of the policy are: Respect health, safety, and environment issues of employees, clients, vendors and local community. Optimize energy and power consumption, and the use of consumables and hardware through recycling or reuse. Increase environment awareness in employees, and motivate them to participate in and promote organization endeavors to protect the environment. Integrate environment conservation, health and safety measures in the design of new facilities. Comply with all applicable laws, rules and regulations concerning environment, safety and health. Drive common solutions, consistency and continual improvement, for more efficient and effective Health, Safety and Environment measures. Monitor policy implementation, and report performance to stake holders periodically. All TCS employees are expected to support the Environment Policy. The policy will be implemented at all TCS offices, within a three dimensional framework comprising Employees,

Management, and Work-place, as mentioned below: Employees: All TCS employees should be concerned about the environment. TCS will make all its employees aware on how work practices affect the environment. For example, wasteful use of electricity or paper at work place depletes natural resources and adds to pollution caused by the generating/manufacturing units. Similarly safe work practices protect the environment by mitigating health risks and accidents. As members of the TATA family, and responsible citizens of the country, TCS employees should observe environment- friendly behavior, both in and outside the work place. Management: TCS management will define health, safety and environment goals and objectives, identify roles and responsibilities for policy implementation, measure performance, and allocate necessary resources. It will integrate resource planning with health, safety and environment concerns. Two-way communication will be established with employees, clients and vendors to promote and share health, safety and environment initiatives. The Management will also initiate ISO 14001 certification for different locations in a phased manner. Work place: TCS managers will review the work environment and suggest improvements in line with this policy. The policy will also initiate energy conservation, waste recycling, and paper reduction, in priority areas. The measures and initiatives emerging as a result of this policy will be documented as processes. These processes will also ensure compliance with applicable health, safety, and environment regulations in all offices of TCS. A continual improvement plan will be initiated to achieve excellence in environment management. Tata Consultancy Services to power the future of Child Genius: Youngest M-Tech student at IIT Madras to get support for education and research Mumbai, India, 24th August, 2006In its continued efforts to develop young scientific talent in the country, Tata Consultancy Services, a leading global IT services and consulting firm, announced that it would support the professional aspirations of S. Chandra Sekar, the 15 year old M.Tech student at IIT Madras. Chandra Sekar, the youngest engineering graduate in the country, will receive a package of grants worth over Rs 7 lakh for his education including tuition fees, research activities, technology infrastructure support, and global project experience as well as mentoring from senior executives at TCS. In addition to his costs at IIT Madras, TCS will also support the student's research, travel and project expenses which will allow him to explore his ideas and interact with the global academic and research community. TCS will also get one of its senior Chennai-based executives to act as a mentor to the student during his days at IIT and guide him in his choices of research and profession. The association between TCS and Chandra Sekar also represents a new model for collaboration to develop R&D talent in the country. Chandra Sekar's research interests in the areas of computer network security and cryptography are synergistic with TCS' own R&D efforts in these areas. This will allow Chandra Sekar to work on exciting global projects in this area, using the latest in technologies. Commenting on the initiative, Mr. S. Ramadorai, CEO & Managing Director said, "Being a pioneer of the IT industry, TCS realize that talent needs support to realize its true potential and as a company, we have always encouraged our young minds to seize opportunities that the global arena offers." He added: "Chandra Sekar is a talented student focused on technology and TCS' effort is to ensure that he has the best learning opportunities." Chandra Sekar graduated out of an engineering college affiliated

to Anna University, Chennai during 2006 to be regarded as India's youngest engineering graduate. He is also regarded as the world's youngest Microsoft Certified Systems Engineer at age 10 and a Cisco Certified Network Associate at 11.

Tata Groups has abiding concern for the environment and society, which is also embodied in the Tata Code of Conduct. The Tata Group considers climate change to be the greatest threat affecting economic stability, vulnerable communities and the society at large. The Tata Groups Climate Change Policy mandates that all group companies assume leadership roles in climate change mitigation in the pursuit of business aspirations and enhancement of shareholder value. True to the Tata spirit, TCS regards climate change mitigation and environmental improvement as essential features of its sustainable business philosophy. TCS is committed to continuously benchmarking and enhancing their own environmental performance through the reduction of carbon and ecological footprints with the involvement of their business associates and partners, thereby striving to be leaders in their respective industry sector. Through their services and solutions, they endeavor to help customers improve their environmental performance toward their sustainability objectives. They aim to fulfill their environmental commitments through the following broad-level actions: Integrate energy and environmental considerations in the design of new infrastructural facilities Improve resource efficiency in operations, especially for key resources such as energy and water Adopt the "3-R" (reduce, reuse and recycle) philosophy for all types of wastes toward prevention of pollution and dispose of "inevitable" wastes, especially electronic waste, in line with regulatory requirements or industry best practices Promote "green procurement" to the maximum extent possible Consider stakeholder expectations on our environmental performance in the design of infrastructure, operations, processes and solutions to the extent feasible Continue public reporting of our environmental performance and our contribution to climate change-related issues through relevant national and international forums and to other stakeholders through appropriate communication channels Communicate the environmental policy to all employees, business associates and other stakeholders and ensure that the policy is available to the public Review the environmental policy and allied management systems periodically to ensure their continuing applicability and relevance to our operations and evolving stakeholder expectations Strive to support various voluntary national and international protocols, conventions and agreements on environment protection and proactively engage with governmental and other agencies in driving future environmental policy and regulation At TCS, concern for the environment is integral to our business strategy toward sustainability, and we shall strive to fulfill all our environmental obligations and commitments toward being responsible global corporate citizens. Energy:

TCS has taken various initiatives which focus on ensuring strict operational discipline and installation of energy efficient equipments. The following steps are taken by the company to ensure energy saving : Switching on the A.C half an hour late every morning and turning it off half an hour earlier in the evening. By temperature regulation in a close band i.e. 24+1c. Replacing tube-lights with CFL luminaries. By installing VFD. By minimizing the use of Halogens and other high energy intensive lighting. Switching off their office PCs when they are not in use by central processing.

Green Infrastructural Services: TCS Green IT Initiatives, geared towards quantitative improvement in energy efficiency and carbon offsetting. TCS is upgrading and remodeling their data centers to make them energy efficient. Their Yantra park facility, at Thane near Mumbai has been in forefront of greening the Data centers by consolidating server positioning and deploying server virtualization for centralized management. The initiatives are result in positive results: Virtualization to mask server resources from server users and to divide the server resources into multiple execution environments. Using thermal modeling (CFD) to identify over cooling and hot spot areas and to direct cold air at the required location. 50% increase in server CPU and memory capacity. 79% savings in energy consumed by servers. 70% reduction in power consumption. 20% lower power consumption by air conditioning because of monitoring sensor system. Reduced physical footprints. Procuring laser printers with Green functionality. Live migration of virtual machines through V motion.

Procuring servers with low voltage CPU's. etc.

Paper and Cartridge Management: As TCS requires lots of usage of paper and cartridges of printer they also focuses on saving paper. They have reduced the paper usage by 42.5%. Following tracking and regulating of printer operations, cartridge consumption decreased by 4.7 %.Many other initiatives are also taken to save pages and cartridges:Deploying the printer PIN Consolidating print servers Offsetting print setup to duplex printing Reducing the printer to associate ratio Creating awareness about the importance of saving paper Controlling supply of paper at printers and copier machines Displaying posters and sending out mailers to highlight the need for saving paper Water Management: The water management strategies adopted by us for efficient water use include efforts for conservation of water like the recycled water is used for gardening, AC cooling tower make-up, and for toilet flushing. Water treatment and reuse within the premises, the quality of treated water is

regularly tested to ensure compliance to the standards set by the Central / State Pollution Control Board. Rainwater harvesting, is essential to ensure sustainable water availability round the year. Groundwater recharging is done at our facilities through percolation pits / bore well recharging / storage tanks / artificial lakes, with the most feasible option chosen for a site. Below are the measures adopted to conserve water Dual flushing system in toilets, Taps with variable output and sensors, Drip irrigation system, Throttling of valves and Regular maintenance.

Environmental Awareness & Employee Engagement: TCS Environmental Policy aims to create greater awareness among employees on pressing issues like pollution, deforestation, global warming, and depletion of non-renewable resources, as well as on the factors contributing to environmental pollution in the IT industry. Recruits undergo mandatory induction training on TCS Environmental Policy during the Initial Learning Program. As part of the ongoing environmental awareness initiatives, we organize refresher training, conduct instructor led and web-based trainings (WBT's), screen movies, arrange floor meetings, hold environmental awareness week, display posters and wallpapers. At the societal level, TCS Maitreean internal voluntary functionthrough its volunteers from among the associates and their families has been spearheading several awareness campaigns related to environment, wild life, and occupational health and safety. Biodiversity Enhancement & Management at TCS Facilities: Biodiversity Action Plan involves protecting the native plant species, minimizing the felling of trees, transplanting trees to preserve the regions flora and fauna. The section describes the biodiversity status of some of our campuses. Flora @ TCS: Most of our campuses have a rich green cover that is preserved and maintained through several inhouse initiatives. Taxonomically, the flora in TCS campuses is of 196 plant species belonging to 123 genera and 98 families. Based on life forms, the flora is classified as trees, shrubs, herbs, grasses, climbers, epiphytes, ferns, fungi and bamboo. Fauna @ TCS: A total of 114 species of animals including birds, butterflies, mammals, and amphibians have been

spotted in the campuses across the country. The native plants and trees in the campus act as major roosting, feeding and nesting sites for birds and butterflies.

Biodiversity Action Plan: Under the Biodiversity Action Plan, we have taken up conservation programs such as Greening the office, Environmental conservation, Bird habitat improvement, Conserving snakes and bat colonies, among others. Greening the Office Program includes landscaping, gardening, planting ornamental or aromatic species, or fruit bearing trees. Environmental Conservation Program aims to safeguard native plant species, ensure transplantation of trees against cutting them during construction activity, plant medicinal species, conserve snake and bat colonies in our facilities. TCS also sponsors plantation of road median strip, traffic islands, and gardens under the local municipal corporations in India.

TCS has identified Environment, Education, Health, Diversity and Ethical Global sourcing as key focus areas of CS. The differentiator in TCS is volunteering through Maitree while TCS endeavors to address large scale societal problems through its IT core competence. Maitree contributes toward improving employee health by providing in-house doctors, organizing medical camps, and initiating programs like Serenity stress management among employees. In addition, the Maitree platform includes music, dance, trekking and sports. Team spirit and bonding within the organization. Activities taken up as part of this initiative include starting a children education program, setting up a science lab and a computer lab, creating self employment for women by teaching them the craft of sewing, and implementing the rainwater harvesting. These village initiatives are replicable not only in other villages in India, but in the entire developing world. On March 24, 2008, Maitree commenced an Advanced Computer Training Center for the visually impaired along with the M.N. Banarjee Industrial Home for the Blind at Jogeshwari, Mumbai. The curriculum includes training in soft skills, BPO specific skills, and Infrastructure Services Training (Help desk). Of the more than 200 candidates who had enrolled, 32 completed the course in 2008.

Noteworthy ongoing CSR initiatives in India are: M.Krishi, the mobile based agro advisory system, enables farmers to access agriculture based advice in local languages. Using graphic and voice formats to purvey information, the system is being run on a pilot basis at three locations in Maharashtra and at one site in Uttar Pradesh before the commercial launch in mid 2009. TCS m Krishi has won an India Innovation Initiative (i3) Award jointly sponsored by Agilent Technologies , the Department of Science and Technology and the industry body CII. Insight, a 72-hour IT and soft skills camp for pre-university students, deploys the Case Study methodology to provide students experience with real life projects. Since 2007, Insight has covered over 1500 students in Chennai, Coimbatore, Kochi, and Mumbai. The Computer-based Functional Literacy (CBFL) program has served over 1,20,000 learners in pilot studies all over India, with offerings in nine Indian languages and development of teaching in Arabic and Spanish now underway. CBFL V.2 facilitates teaching one language through the medium of another. Geo-Van, a decision support system that graphically displays the topography of the Sanjay Gandhi National Park in North Mumbai, was handed over to the park authorities in March 2009. The system will help to check illegal encroachment, find remedial measures to control / prevent forest fires, implement measures to prevent poaching and stop plundering of forest wealth. The solution can be incorporated in set top boxes/DVDs to enhance TV viewing for the visually impaired. TCS effort is focused on enhancing an algorithm that will be computationally inexpensive. For Affiliationa global network based charitable organization headquartered in The NetherlandsTCS has developed a country-wise information database for both global and local advocacy and impact assessment. The organization provides social and financial education to 250,000 children in 20 countries. The TCSEducation World Teachers Award to honor teachers who have exhibited innovative techniques in teaching and have been an abiding inspiration to students. Spreading the Corporate Sustainability Initiative beyond the Shores of India In the United Kingdom: TCS led the international Marketplace review of the supply chain by taking a team of senior UK executives and government parliamentarians to business and community projects in Chennai and fed the conclusions back to HRH Prince Charles and the International marketplace leadership team to influence CEO's of 850 international companies. TCS is a member of the International Marketplace leadership team driving responsible and ethical best practice. TCS is leading the corralling of Corporate Sustainability activities across the 20 Tata UK companies and its 47,000 employees. Community : TCS has 25 Community champions and team that focus on Education, Health and Environment; they each aim to run 5 local community projects per year. In the UK, TCS regularly partners on social causes along with clients like AXA and Morgan Stanley Community Education : TCS UK is a leading participant in the Prime Ministers Global Fellowship in collaboration with TCS

China and TCS India. Twelve UK students spent Six weeks in India or China to increase understanding and feedback to 10,000 UK students on life in the global economy to raise Talent for future employment. TCS has trained them in social and business skills besides organizing a Football Training tour to the Tata Football academy in Jamshedpur. Community Health : TCS employees raised Rs 1,921,002 for blood cancer research by organizing a concert on one night only. This aligns with the Rs 38,420,041 contribution that goes annually (managed from the UK) from the Lady Tata Memorial Trust to blood cancer research. Another team raised Rs 845,240 for many charities over the year. TCS UK is a participant in the HRH - led May Day climate change initiative with target agreements through recycling TCS UK has achieved: 89 trees saved 2.4Megawatts of power, 26 Cubic meters of landfill, 1 metric tonne of CO2 emissions, Laptop/office equipment recycling, Donation of computers to local charities.

Corporate Sustainability Initiative beyond the Shores of India

United Kingdom: In the UK, TCS regularly partners on social causes along with clients like AXA and Morgan Stanley TCS employees raised Rs 1,921,002 for blood cancer research by organizing a concert on one night only. This aligns with the Rs 38,420,041 contribution that goes annually (managed from the UK) from the Lady Tata Memorial Trust to blood cancer research. United States: In the US cities of Minneapolis and Detroit, TCS has actively participated in fundraising walks for the American Cancer Society and is actively involved in the Hope Lodge initiative for Cancer survivors. In 2008, TCS received the Asia Pacific American (APAF) award for partnering with Genworth, a global financial services organization, on various networking and community events.

Awards And Recognition

TCS wins Asian CSR Award: Tata Consultancy Services, India's largest unlisted software and Services Company, has won the 'Asian Corporate Social Responsibility Award' for its community work to raise the literacy levels in the country. The Asian CSR Award rates corporates on the basis of implementing programs and initiatives that demonstrate leadership, sincerity as well as on-going commitment in incorporating ethical values. TCS won the award in the 'Support and Improvement in Education' category. The award recognizes the contribution of companies through their endowment or contribution toward improving the level of education of their employees, their community and their nation. TCS set up the 'Adult Literacy Program to help the Indian government eradicate illiteracy, a major social concern affecting a third of the Indian population comprising of old and young adults. TCS receives Golden Peacock Global Award for CSR 2007: Tata Consultancy Services (TCS) has been selected as the winner of the 'Golden Peacock Global Award for Corporate Social Responsibility (Asia) 2007' for corporate social responsibility (CSR) in the 'Large Business' category by the Institute of Directors, the international boy of company directors.

TCS was conferred the award based on an assessment, by an independent jury, of the company's integration of CSR concerns with corporate functioning, responsiveness to the needs of different stakeholders, and development of innovative partnership models to fulfill social responsibilities. The jury comprised distinguished personalities from across the world, under the chairmanship of Dr Ola Ullsten, former Prime Minister of Sweden. Baroness Amos, leader of the UKs House of Lords, presented the award on February 16 2007 in the presence of distinguished business and public leaders and CSR experts at the second global conference on social responsibility in Vilamoura, Portugal. The Golden Peacock Award for Corporate Social Responsibility (CSR) is conferred annually. In meeting its objective of improving competitiveness of business through development of leadership, the Institute of Directors has instituted the Golden Peacock Awards to promote corporate excellence in areas of quality, innovation, training, governance, environment management and corporate social responsibility.