Chomp Charts: October 2010!

Chomp Charts Overview    
We proudly introduce the inaugural edition of Chomp Charts, the monthly metrics report, powered by our proprietary search technology.! Chompʼs technology powers the most sophisticated search and discovery engine for native and web apps available to consumers. Our goal is to provide the best platform for discovery to all users, whether theyʼre savvy veterans or newcomers building their personal library of apps for the first time. !

The October edition covers:! • Top queries - Top searches by app name vs. app function. (p4)! • Query filters – Breakdown of searches filtered by category and/or price. (p5,6)! • App monetization – Top free vs. top paid apps. (p6,7)! • Download intent – Conversion spotlight. (p7)! • The Chomp 55 – Most popular, highest rated apps on Chomp in October. (p9,10)! Whether youʼre a proficient or aspiring developer, journalist or app addict, we hope you find our report useful and entertaining. Enjoy!!

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Chomp App Metrics  

Chompʼs Top 25 Search Queries  
While users know ʻthereʼs an app for that”, they donʼt always know what itʼs called. Chomp is the only service that can both capture intent and provide qualified results for a wide range of searches. These top 25 queries demonstrate that the vast majority of queries imply app function, i.e. “games” rather than a specific title, i.e., “Angry Birds”. ! Top Queries! -  games!
-  free! -  sex! -  free games! -  music! -  fun! -  news ! -  photography! -  photo! -  business! -  productivity! -  fitness! -  wallpaper! -  racing! -  entertainment! -  calendar! -  twitter! -  fashion! -  chat! -  food! -  sports! -  facebook! -  utilities! -  video! -  camera!

Search Term Breakdown!

16%  

App Name! App Function!
84%  

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Applying Filters  
Chomp offers the unique ability to refine search by applying filters, narrowing results based upon preferences. Here is the breakdown of users who applied a filter to their search query either by price, category (i.e. ʻfoodʼ query can become more targeted with an applied filter such as ʻentertainmentʼ) or both. !

0%   games! entertainment! utilities! social networking! productivity! photography! lifestyle! music! books! education! sports! business! navigation! finance! medical! reference! healthcare & fitness! travel! news! weather!

5%  

10%  

15%  

20%  

25%  

30%  

35%  

40%  

Free!

41%! 56%!

Paid! Unfiltered!

3%!

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Paid vs. Free  
As we expected, users are more likely to download free apps versus paid. When taking a closer look at paid apps, the $4.99 and $9.99 price points are exceptions to the downward trend of lower volume per higher price. !

Price! Free! 0.99! 1.99! 2.99! 3.99! 4.99! 5.99! 9.99! Other! Total !

Percent ! 77.65%! 13.76%! 4.29%! 1.72%! 0.61%! 0.94%! 0.17%! 0.18%! 0.68%! 100.00%!
Free  

$0.99 $1.99 Paid! $2.99 $3.99 $4.99 $5.99 $9.99 Other

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Download Intent  
Sure, Chomp is the best way to discover apps, but letʼs touch on a driving force behind search – downloads! The following data provides insight into download intent based upon referrals to iTunes. These top 20 categories represent the highest volume of conversion based upon the classification of apps. !

0.00%!

5.00%!

10.00%!

15.00%!

20.00%!

25.00%!

games   entertainment   lifestyle   u4li4es   social  networking   produc4vity   photography   music   educa4on   reference   travel   business   healthcare  &  fitness   books   naviga4on   news   sports   finance   medical   weather  

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The Chomp 55  

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Chompʼs Top 55 of October!
Congratulations to Chomp’s top 55, our list of the most popular apps in October! These apps have captured the hearts and minds of Chomp users over the past month. Check them out and see what the buzz is about.

1 2 3 4 5 6 7 8 9 10

Trainyard Posterous Angry Birds Halloween Justin.tv iWallpapers HD – Retina 640x960 TeamViewer VLC Media Player Catapult Madness Foodspotting CameraBag

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Chompʼs Top 55 of October (11 - 55)!
11 ZumoCast – Stream videos & music instantly 12 BarAlarm 13 Consume 14 Modern Combat 2: Black Pegasus 15 Game Dev Story 16 News Feed Free 17 Cut the Rope Lite Waze - Social GPS navigation, traffic & road 18 reports 19 Instagram 20 Cut the Rope 21 Hipstamatic 22 Skies of Glory 23 Calvetica Calendar 24 Netflix 25 SketchBook Mobile 26 Pandora Radio 27 Sunday Lawn 28 Shazam Encore 29 Facebook 30 Diptic 31 OmniFocus 32 UNO 33 TiltShift Generator – Fake Miniature 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 GroupMe for iPhone Skee-Ball Osfoora, for Twitter Angry Birds Osmos Textfree Unlimited – Send Text Messages SMS Free SCRABBLE Converter Plus FREE KAYAK Flight, Hotel Search GV Mobile + Aerox Lite LaDiDa Amazon Mobile Trainyard Express Revision3 1Password for iPhone WolframAlpha USB Disk Tapic Dropbox Mobile Mouse FREE (Remote/Trackpad) Tripit – Travel Organizer

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Thank you!  
For  ques0ons,  comments  or  addi0onal   informa0on,  please  email  robin@chomp.com  

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