A P P S E A R C H A N A LY T I C S

June 2011

App Search Analytics | June 2011

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A B O U T C H O M P ’ S A P P S E A R C H A N A LY T I C S

Welcome to the ninth edition of Chomp’s App Search Analytics Report!
Chomp’s technology powers the most advanced search engine for native and web apps across the worldwide iOS and Android markets. The metrics outlined in this report provide insight into app search trends across iOS and Android using Chomp’s on-device search functionality within the US during the month of June. Chomp for Android launched on February 28, 2011. Android and iOS metrics included in this edition of App Search Analytics refers to data collected June 1 - 30 but references previous months for trending and comparison purposes. To see more app search data from Chomp visit http://chomp.com/etc/chomp-charts

App Search Analytics | June 2011

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A N A LY T I C S H I G H L I G H T S U M M A R Y

App Search Analytics
Top Queries
Games dominated June’s top queries, with the queries puzzle games, adventure games, action games, shooting games, and board games appearing in the top 25 queries for both Android and iOS.

App Monetization
Paid app downloads increased by 1% on Android and 4% on iOS. On Android, the increase was concentrated at a premium price point between $4.01 - $5.00, increasing share from 0.1% to 0.6%. For iOS, the increase was primarily in the $.99 and $1.99 price points, and there was a hint of weakness at premium price points.

Best in Category
The social networking category sees a major downtick in app share across platforms, decreasing from 6.6% to 4.6% on iOS and 7.8% to 6.9% on Android. Productivity and reference apps increased their share on iOS, while entertainment and music apps increased their share on Android.
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A N A LY T I C S H I G H L I G H T S U M M A R Y

June Spotlight
Current Event Related Queries
The query for movie made a strong showing in the month of June and is strongly correlated with movie release dates for summer blockbusters.

International Search Trends (& top apps!)
With the explosion of apps globally, Chomp offers a snapshot of unique queries by country and shares top app downloads across Android and iOS abroad. This month games dominate the international query stream. While some top apps are localized, the query stream largely matches that of the US this month.

The Chomp 55
Find out which iPhone and Android apps won the hearts and minds of Chomp users during June. Five (or more) of the top 10 ten Chomp 55 apps are paid for the third month in a row (iOS). Android’s top 10 gets diverse, featuring apps from five different categories.

App Search Analytics | June 2011

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CHOMP SEARCH METRICS

App Search Analytics | June 2011

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ANDROID QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on Android devices during June. Angry Birds was the top app queried by name.

App Function vs. App Name

21%

79%

Android - June 2011

App Function App Name

Top Queries • free • games • entertainment • utilities • puzzle games • adventure games • music • productivity • books • photography • rpg games • social networking • action games • 3d games • ringtones • movies • lifestyle • chat • business • fun games • board games • racing games • shooting games • texting • navigation

App Search Analytics | June 2011

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iPHONE AND iPOD QUERIES

The “Top Queries” list shows the top 25 entries typed into the Chomp search box on iOS devices in June. Twitter was the top app queried by name, followed closely by Facebook.

App Function vs. App Name

24%

76%

iOS - June 2011

App Function App Name

Top Queries • games • adventure games • entertainment • puzzle games • utilities • books • productivity • lifestyle • photography • business • social networking • music • education • shooting games • kids games • board games • chat • addictive games • reference • system utilities • action games • calendar • travel • movies • navigation

App Search Analytics | June 2011

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A N D R O I D A P P D O W N L O A D S : F R E E V S PA I D
On Chomp, 6% of all Android Downloads were paid, a 1% increase over May. The % of paid apps has increased for the second consecutive month. The extra percentage point was distributed across multiple price points, with a particularly large increase in the price range $4.01 - $5.00, from 0.1% to 0.6%.

6% Paid

94% Free

2.2% 1.9% 0.8% 0.4% 0.6% 0.2% 0.1% 0.0% 0.0% 0.1% 0.1%

0.01 - 1.00 1.01 - 2.00 2.01 - 3.00 3.01 - 4.00 4.01- 5.00 5.01 - 6.00 6.01 - 7.00 7.01 - 8.00 8.01 - 9.00 9.01 - 10.00 Other

App Search Analytics | June 2011

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i O S A P P D O W N L O A D S : F R E E V S PA I D
Developers offering paid iOS apps saw downloads increase by 4%, compared to May. This growth was primarily at the $0.99 and $1.99 price point. The $4.99 price point saw an increase from 0.8% in May to 1.0% in June, while the $9.99 price point decreased from 0.3% in May to 0.1% in June.

20% Paid

80% Free

11.5% 3.6% 2.1% 0.4% 1.0% 0.2% 0.2% 0.1% 0.0% 0.1% 0.1% 0.3%

0.99 1.99 2.99 3.99 4.99 5.99 6.99 7.99 8.99 9.99 14.99 Other
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App Search Analytics | June 2011

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M O S T P O P U L A R A N D R O I D C AT E G O R I E S
Entertainment and music increased their app download shares. Games, photography, and social networking saw slight downticks. Entertainment increased from 16.3% to 18.8% and music increased from 5.4% to 6.9%. Games decreased from 27.0% to 26.0%, photography apps decreased from 3.2% to 2.2%, and social networking apps decreased from 7.8% to 6.9%.
26.0% 15.7% 18.8% 6.9% 6.9% 4.4% 4.0% 2.2% 3.6% 2.5% 2.4% 1.5% 1.2% 0.8% 1.0% 0.8% 0.9% 0.4% games utilities entertainment social networking music productivity lifestyle photography books travel healthcare & fitness news business finance sports weather education medical

1% 2% 2% 4% 2% lifestyle 4% productivity 4% music 7% social networking 7% entertainment 19%

games 26%

utilities 16%

App Search Analytics | June 2011

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M O S T P O P U L A R i T U N E S C AT E G O R I E S
Social networking apps took a big hit at the expense of productivity and reference apps, which are thriving. Social networking apps decreased form 6.6% to 4.6%, while productivity apps increased from 7.8% to 8.8% and reference apps increased from 4.9% to 5.7%.

1% 2% 2% 2% 2% 3% 4% 4% 6% social networking 5% productivity 9%

entertainment 21%

games 19%

21.0% 18.6% 8.3% 7.6% 8.8% 4.6% 5.7% 3.6% 3.6% 3.5% 2.5% 2.2% 2.1% 1.6% 1.5% 1.4% 1.2% 0.8% 1.0% 0.5%

lifestyle 8%

utilities 8%

entertainment games utilities lifestyle productivity social networking reference photography music education travel business healthcare & fitness navigation books news sports medical finance weather
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App Search Analytics | June 2011

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APP USAGE METRICS

App Search Analytics | June 2011

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CURRENT EVENT APP SEARCHES
App queries correlate with real time events. June marked the beginning of the summer movie blockbuster season. Searches for the query movie spiked on Saturdays. Exceptions were X-Men First Class, which was the first blockbuster of the summer and spiked on Friday, and Transformers 3, which was released on a Tuesday.

Super  8

Cars  2

Green  Lantern X-­‐Men  First  Class

Transformers  3

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10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
June

App Search Analytics | June 2011

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I N T E R N AT I O N A L S E A R C H T R E N D S
‘Free’ was the #1 search term across all countries sampled on Android. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on Android. Google+ was the top app in Canada despite launching at the end of the month.

Top App Queries by Country United Kingdom
“free” “games” “entertainment” “utilities” “puzzle games” “music” “adventure games”

Top App Downloads by Country Saudi Arabia
“free” “games” “free 3d games” “adventure games” “travel guides” “chat” “puzzle games” Saudi Arabia • WhatsApp Messenger • Angry Birds Germany • Mega Jump • Google Books India • Angry Birds • Pandora Australia • Pandora • Google Books 14 United Kingdom • Angry Birds • Facebook Canada • Google+ • Grooveshark

Canada
“free” “games” “utilities” “entertainment” “shooting games” “rpg games” “music”

Germany
“free” “games” “utilities” “entertainment” “action games” “productivity” “navigation”

India
“free” “entertainment” “games” “utilities” “photography” “books” “productivity”

Australia
“free” “games” “utilities” “entertainment” “books” “productivity” “adventure games”

App Search Analytics | June 2011

Thursday, July 28, 11

I N T E R N AT I O N A L S E A R C H T R E N D S
App search abroad shows more diversity on iOS. The snapshot below represents the top queries and subsequent app downloads on select countries around the globe through the Chomp app on iOS. Games dominate the top apps internationally.

Top App Queries by Country United Kingdom
“games” “entertainment” “puzzle games” “utilities” “adventure games” “books” “music”

Top App Downloads by Country Saudi Arabia
“games” “adventure games” “kids games” “puzzle games” “education” “books” “photography” Saudi Arabia • Paper Toss • Labyrinth Lite Edition Germany • Paper Toss • Solomon’s Keep India • Geeta Dham • Kindle Australia • Adobe Photoshop Express • ETRADE Mobile Pro 15 United Kingdom • Adobe Photoshop Express • Paper Toss Canada • OvenBreak - Lite • Paper Toss

Canada
“games” “puzzle games” “adventure games” “entertainment” “role playing games” “lifestyle” “books”

Germany
“ios utilities” “games” “business” “entertainment” “movies” “puzzle games” “audio books”

India
“games” “art” “books” “business” “productivity” “utilities” “entertainment”

Australia
“games” “puzzle games” “adventure games” “utilities” “business” “magazines” “action games”

App Search Analytics | June 2011

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THE CHOMP 55- Android

App Search Analytics | June 2011

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CHOMP’S TOP 55 OF JUNE - Android
Congratulations to Chomp’s top 55, our list of the most popular Android apps in June! These apps have captured the hearts and minds of Chomp users over the past month.

1 2 3 4 5 6 7 8 9 10

Lookout Mobile Security Angry Birds Rio SoundHound eBay GasBuddy GO Launcher EX Google Docs ASTRO File Manager redbox Angry Birds Seasons

Free Free Free Free Free Free Free Free Free Free

Utilities Games Music Shopping Travel & Local Productivity Productivity Productivity Entertainment Games

#1 May #14 May #27 May

#33 May #54 May #29 May #41 May

#11 May
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App Search Analytics | June 2011

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CHOMP’S TOP 55 OF JUNE - Android (11 - 55)
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 Advanced Task Killer Adobe Reader Dctionary.com Pulse News ESPN ScoreCenter Music Amazon.com Fruit Ninja Wheres My Droid Google Translate Dropbox LaunderPro Zedge Ringtones & Wallpaper Key Ring Reward Cards Evernote Words With Friends Free Barcode Scanner Handcent SMS Google Googles Vlingo Virtual Assistant FxCamera Pandora Internet Radio Yahoo! Mail
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

Bible Google Earth TiKL - Touch To Talk SoundHound - Pro LivingSocial Fastr HD Wallpapers Scanner Radio doubleTwist Player TuneIn Radio Live Holdem Poker Pro Free Music Download WOrdSearch Unlimited Free TuneIn Radio - Pro Shazam Encore Compass Go!Chat for Facebook Wells Fargo Mobile FatBooth ES File Explorer Glow Hockey Flikie Wallpapers HD Urban Dictionary

App Search Analytics | June 2011

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THE CHOMP 55- iOS

App Search Analytics | June 2011

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CHOMP’S TOP 55 OF JUNE - iOS
Congratulations to Chomp’s top 55, our list of the most popular iPhone apps in June! These apps have captured the hearts and minds of Chomp users over the past month.

1 2 3 4 5 6 7 8 9 10

Angry Birds VEVO Cut the Rope IMDb Movies & TV WhatsApp Messenger Facebook MyTown Burn the Rope Cut the Rope Lite Tumblr

$0.99 Free $0.99 Free $0.99 Free Free $0.99 Free Free

Games Music Games Entertainment Social Networking Social Networking Entertainment Games Games Social Networking

#50 May

#26 May

#46 May #51 May

#29 May #24 May
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App Search Analytics | June 2011

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CHOMP’S TOP 55 OF JUNE - iOS (11 - 55)
11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 RE.minder Urbanspoon Mint.com Personal Finance Springpad Slacker Radio SoundCloud Bug Village PayPal NPR News Solomon’s Keep PAC-MAN Lite Ant Smasher Free Pandora 7 Little Words Instagram Traffic Rush Tiki Totems Bejeweled 2 Rhythmatic Google Search Skype Gold & Chocolate Donut Fever
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34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55

Pocket Frogs Apple Store Waze GPS & traffic Funny Pics Hoggy BarAlarm Word Scramble Challenge Edition picplz Doodle Devil Backgrounds FML Official Tiny Zoo Yahoo! Messenger Topple Period Plus AccuWeather Eliminate Pro Zombie Farm Flight Control Foodspotting MazeFinger Plus Groupon

App Search Analytics | June 2011

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THANK YOU!

For questions, comments or additional information, please email julie@kfcomm.com

App Search Analytics | June 2011

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