You are on page 1of 4

What Is Strategy? What, then, is strategy? Is it a plan? Does it refer to how we will obtain the ends we seek?

Is it a position taken? Just as military forces might take the high ground prior to engaging the enemy, might a business take the position of low-cost provider? Or does strategy refer to perspective, to the view one takes of matters, and to the purposes, directions, decisions and actions stemming from this view? Lastly, does strategy refer to a pattern in our decisions and actions? For example, does repeatedly copying a competitors new product offerings signal a "me too" strategy? Just what is strategy? Strategy is all theseit is perspective, position, plan, and pattern. Strategy is the bridge between policy or high-order goals on the one hand and tactics or concrete actions on the other. Strategy and tactics together straddle the gap between ends and means. In short, strategy is a term that refers to a complex web of thoughts, ideas, insights, experiences, goals, expertise, memories, perceptions, and expectations that provides general guidance for specific actions in pursuit of particular ends. Strategy is at once the course we chart, the journey we imagine and, at the same time, it is the course we steer, the trip we actually make. Even when we are embarking on a voyage of discovery, with no particular destination in mind, the voyage has a purpose, an outcome, an end to be kept in view. Strategy, then, has no existence apart from the ends sought. It is a general framework that provides guidance for actions to be taken and, at the same time, is shaped by the actions taken. This means that the necessary precondition for formulating strategy is a clear and widespread understanding of the ends to be obtained. Without these ends in view, action is purely tactical and can quickly degenerate into nothing more than a flailing about. When there are no "ends in view" for the organization writ large, strategies still exist and they are still operational, even highly effective, but for an individual or unit, not for the organization as a whole. The risks of not having a set of company-wide ends clearly in view include missed opportunities, fragmented and wasted effort, working at cross purposes, and internecine warfare. A comment from Lionel Urwick's classic Harvard Business Review article regarding the span of control is applicable here [11]: "There is nothing which rots morale more quickly and more completely than . . . the feeling that those in authority do not know their own minds." For the leadership of an organization to remain unclear or to vacillate regarding ends, strategy, tactics and means is to not know their own minds. The accompanying loss of morale is enormous. According to Jasmina Hasanbegovic[1] learning strategies refer to Students' self-generated thoughts, feelings, and actions, which are systematically oriented toward attainment of their goals. Therefore, implementation of appropriate learning strategies is related to student's selfregulation behavior which in turn should be encouraged by pedagogical designs.

shvoong.comThe Global Source for Summaries & Reviews Sign up

Sign In Use f

Write & earn Category

Languages Search
Shvoong Home Social Sciences Education What Is Approach, Method and Technique? Summary
> > >

What Is Approach, Method and Technique?

Book Summary by:fallstar (6 Ratings) Visits : 1589
Summary ratin g: 3 stars

Original Author: Joseph C. Mukalel


More About : what

is approache

Ads by Google

Int'l Master's Degrees Get Online International Master's Degrees at University of Liverpool

Knowledge Management Online Distance Learning Course? Request for More Information! Distance Learning Courses Study in Nigeria - UK universities Apply online now for home stu

The concept of approaches, methods and techniques may make some university students and teachers get confuse. As an English teacher the knowledge of these concepts are very important so that we can equip ourselves as a teacher to organize our classroom practices. Teacher as an individual who is put in the classroom situation and is expected to play certain set of roles. In the classroom activities where teacher interact with his students, teacher performs a number of related activities. These activities are the component elements of the teacher's overall behavior in the classroom. In other words, the teacher's behavior in the classroom consists of component acts each of which can be of two kinds. (1). a disorganized and haphazard set of acts without essential and well intended relatedness among the component acts, (2). an organized, sequential and fully related set of acts each of which is intended to serve some specified purpose. These component units of the teacher's behavior in the classroom is called techniques. Teacher behaves in the classroom and organizes the teaching activities in accordance to a set of proximate principles which are either the teacher's own mental construct or are based on recommendations by experts. These proximate principles or guidelines are called methods. These proximate guidelines are directly linked to two factors. (1). The teacher's own understanding of an insights into the nature or

language, the child and of classroom practices themselves, (2). Theories which are directly intended to highlight classroom practices in general language teaching in particular. These comparatively remote principles and theories which on the one hand highlight the language behavior in the classroom, and on the other indirectly control the teacher's classroom performance are known as approaches. The approaches further are determined by the theories on language which may psychological theories or linguistic theories. In more detail, according to Anthony (1963:63-7) 1. An Approach is a set of correlative assumptions dealing with the nature of language teaching and learning. An approach is axiomatic. It describes the nature of the subject matter to be taught. 2. Method is an overall plan for the orderly presentation of language material, no part of which contradicts, and all of which is based upon, the selected approach. an approach is axiomatic, a method is procedural. Within one approach, there can be many methods. 3. A technique is implementational, that which actually takes palace in a classroom. It is a particular trick, strategem, or contrivance used to accomplish an immediate objective. Technique must be consistent with a method and therefore in harmony with an approach as well.

Published: August 03, 2010 Please Rate this Summary :

1 345

Write your own Comment More About : what is approache Ads by Google

Online Postgraduate Education Postgraduate. 100% Online, 100%


Int'l Masters Degree Info Earn International Masters degrees online.

Contact Int'l schools today

Distance Learning Courses Study in Nigeria - UK universities Apply online

now for home study
Presents 1 Question 1. Answer Question : what is approach?


Techniques, Approaches,

Methods, Language Teaching, Language Learning, Definition Of Method, Definition Of Approach, Definition Of Technique, Practices, Acts, Theories, Set, Behavior, Nature, Teacher, Classroom, Activities, Component Tag this Summary Use our Translate Content

Sen d

Lin k




What is the difference between strategy, technique, method and approach in terms of teaching?
This is an assignment in our class. The professor asks for the hierarchy of these 4 terms as well as their differences. Thank you! 2 years ago Report Abuse Best Answer - Chosen by Voters These are synonyms for the most part. Strategy usually requires some sort of planning. You'd probably use strategy when faced with a new situation, ie. the strategy to win a game. Technique is a procedure or skill for completing a specific task. I'd imagine this would be used for predictable events, ie. solving a long division equation. Method is a way something is done. Perhaps used for routine tasks. An approach is treating something in a certain way. Experiments must be approached the same way to repeat desired results. Source(s): dictionary