Training and Development Programmes

Yale Consultancy Sdn Bhd
Your Advanced Leading Executive
About YALE
YALE Consultancy Sdn Bhd is an international professional service firm in Malaysia. The organisation is a dynamic practice providing professional services in research and development, training, corporate and management consultancy and couching to its clients. Our objective is to provide a high standard of professional practice in every field for every one of our clients.

How to Plan Marketing Research Strategy

Course Synopsis This course is specially designed for marketing professionals, entrepreneur and business people who would like to learn how to conduct a marketing research. Marketing research is important in order for the marketer to understand the current market and plan for the strategic plans. This module is started by introducing types of marketing research, formulating problem statements, hypothesis, literature review, formulating research instruments, statistic analysis and dissemination of information for marketing plans. The research skills learn in this module is suitable for you to further your studies in higher education.

Contact Us
Dr George Leow  012 326 6874 YALE CONSULTANCY SDN. BHD. (805615-X)  79-3, Amber Business Plaza, Jalan Jelawat 1 Cheras Batu 3½, 56000 Kuala Lumpur  016 977 4993  03 90801932  

Objectives • • • • • To introduce to students the research method in the area of marketing To equip with skills how to formulate problem statements, hypothesis. To train students to do literature search, writing up case by using literature. To expose students on how to develop a reliable and valid research tools To explain to students how analyse data and writing report for the result.

Programme Outline The lecturer concerned may start the class with a lecture of the topic. This will be followed by the class practical and case studies of the specific issues. Weeks Day 1 Assignments Business Research For 21st Century Fundamentals of Research Design Day 2 Creative Decision Making and Research Data Collection Approaches Day 3 Measurement and Scaling Questionnaire Design Sampling Approaches and Considerations Day 4 Understanding and Presenting Data Basic Data Analysis Methods Correlation and Regression Day 5 Other Multivariate Techniques Advance Analysis and Presentation Approaches Reporting and Presentation Research Day 614 Day 15 Practical Training on Marketing Research Strategy Submission and presentation

• • • Plan a marketing research Build an effective marketing research Conduct a marketing research independently

Who Should Attend Marketers, Sales Executives, Marketing Manager, Business Consultant, Company Secretary, Academician, Researchers, Entrepreneur as well as anyone who wish to acquire in-depth knowledge in marketing.

Course Method This course is highly interactive, inspiring and packed with fun. It consists of a lively mix of group work, discussions on case studies, and practical examples. Method of payment Price: RM 4 800/pax Bank made payable to (please attach a copy of payment slip) Payee Name: Yale Consultancy Sdn Bhd

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