CASE STUDY “Facebook’s Dilemma”

1. Please read the case study that starts on the next page. 2. Answer all 5 questions below.

1. What communication concepts are illustrated in this case? 2. What is the role of e-commerce and Web 2.0 technologies in Facebook’s widespread popularity? 3. Describe the weaknesses of Facebook’s privacy policies and features. What management, organization, and technology factors have contributed to those weaknesses? 4. Does Facebook have a viable business communication model? Explain your answer. 5. If you were responsible for coordinating Facebook’s advertising, how would you balance the desire to become increasingly profitable with the need to protect the privacy of your users?

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