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Profile Sohrab Sitaram
Sohrab Sitaram is one of the most recognized names in the hospitality industry–and has been associated with setting up some of the most successful restaurants and bars–, Tabularasa, Laid Back Waters,Shalom ,Italic, Chi Kitchen and Bar, No escape, Shalom Goa, Smoke Signals etc to name a few. In his 16 years of work experience he has seen the food & beverage industry from the eyes of an employee, an investor and as a consultant and has also written articles for popular food & beverage magazine. Sohrab worked for 6 years with the Taj group of hotels and then entered the field of stand alone restaurants; he has successfully spent more than 10 years in the stand alone industry – thus a total work experience of more than 16 years in the hospitality industry. Sohrab restaurants play’s hosts to some of the most successful socialites, celebrities, bollywood stars, tv stars, sports personalities , fashion designers, models, CEO’s, Industrialists and politicians andheis well networked with the most successful people in India. Sohrab is a pioneer in the stand alone field – he has always strived to be a leader in lifestyle and casual dining restaurant’s establishing extremely strong USP’s– be it a lounge bar, small plate dining, restaurants with positive energies and good chi and restaurants which are based on technology and R&D. Currently Sohrab Sitaram is the founder/CEO/Director of Square root hospitalities pvt. Ltd. and MGS Hospitalities pvt. Ltd. He is also the founder and director of SS Enterprises (a restaurant consultancy companies which undertakes all the turnkey projects for restaurants).
Profile Sohrab Sitaram
A brief on restaurants owned by Sohrab 2
Restaurant consultancy company SS Enterprises 4
Why Sohrab Sitaram
Approach of SS Enterprises 6
Accolades – Sohrab Sitaram 8
wife of the honourable minister Mr. At present we have two restaurants. This award winning restaurant is also very popular for its takeaways and home delivery.Established fashion designer from the label Shantanu and Nikhil . Jyotiraditya Scindia “Chi is a rather nice looking in a trendy sort of a manner.– Mandira Bedi – Actor and TV anchor “I visit Chi like its my second home. The service is excellent. Malaysia. It boasts of the finest dishes from Vietnam. the décor is cozy and stylish and I would recommend this place to all my friends”– Priyadarshini Scindia . I believe that food makes half your personality” Nandita Das – Actor. film maker & social activist “I Just love everything about Chi and I will make it a point to come here every time I am in Delhi. the food is unbelievable. Japan and China and has a huge variety of dimsums and teas. Call 011. Thailand.one at select city mall and the other at Safdarjung Development Area. The service and the décor is also out of this world”.46508753 for inquiries What our patrons say about us “I swear by Chi food.Notable food critic “Everytime I visit Chi I have a memorable and a peaceful experience which makes me visit Chi day in and day out. In short at Chi “we weave ordinary South East Asian way of life into dining experiences”. I love everything about it. It is a FEEL GOOD kind of a place and I would definitely recommend it to you”- Sabina Sekia . I would certainly recommend Chi to everyone who ENJOYS FOOD with SOUL”– Nikhil Mehra .2 A small brief on the current restaurants owned by Sohrab Chi Kitchen & Bar This casual pan asian dining restaurant and bar is based on the belief that a“man is nothing but the sum of the food he puts in his body and the thoughts that flow in his mind”.
Reservations: 9910588228. . an upbeat bar along with a sumptuous and unique pan asian fare never experienced in the city before. 400 Asian Stonegrilloungeis a rustic and casual outdoor lounge with cozy beds. Italian. Timings: Afternoon -12:30 pm – 3:00 pm. Reservations: 9910588226 INKis an urban retro bar which showcases the finest cocktails in fun and intimate surroundings. and the finest Dj’S . Indian and Pan Asian). Tabularasa has also won the times night life award for the finest party venue in town.400 Stonegrill Lounge & Ink Tabularasa– Located in the heart of the city(Square one mall.As a rule we would only entertain guest’s over the age of 25 along with smart. chic and trendy attire which will be strictly enforced. Evening 7:30 pm -1:00. 80. huge variety of food ( right from Lebanese.s and 90’s). Saket . It boasts of one of the largest places (can accommodate more than 300 pax). places to host get togethers and parties. Tabularasa is one of most stylish. One can groove to the mystical and ethereal ambient music fused with live instrumentalists. it plays popular music along witholdiesand retro (70’s. Open only after 7:30 pm. lounges. New Delhi). continental.3 Tabularasa. award winning bartenders and chef.
beginning with sourcing your POS system we integrate all the management and operational controls necessary to establish a financially viable organization. operations and management. daily and weekly sales reporting. Restaurant Solutionsis committed to the long term success of your restaurant . Creating restaurants which run on systems and processes and are thus scalable(NOT OWNER DRIVEN) 4.4 SS ENTERPRISES RESTAURANT CONSULTACY COMPANY Turn Key Restaurant Creation COMPANY PROFILE OF SS ENTERPRISES SS Enterprises is a restaurant consultancy and a restaurant advisory firm which is spearheaded by Sohrab Sitaram. This includes implementing systems and training staff to manage food and labor costs. but complete architectural and kitchen design services. Our services do not end there. we are involved with the entire decision making process. purchasing & inventory controls. as well as hiring and training your new kitchen staff. Whether you utilize our complete turn-key restaurant creation service or simply need support for a single task along the way. Creating quality restaurants in a cost effective manner 3. Creating restaurants which run a lifetime (NOT SHORTLIVED) We occupy a unique niche in the restaurant management consultant world by virtue of the fact that we are the only firm that offer complete “turn key” restaurant creation services. front of house management and server team. These tasks not only include creating restaurant concepts and menus. S S Enterprises is involved right from creating and implementing business and financial plans. From the time we are retained till the time you decide the operation is running smoothly. The firm operates on a 4 point principle 1. Creating restaurants which make money 2. to designing innovative restaurant concepts and menu’s to even providing long term management contracts for operating food service facilities. and even involves the installation and setup of your back of house accounting system including appropriate management training Every day brings new challenges and S S Enterprises is prepared to guide you through the maze. a thorough professional with 17 years work experience and who has represented every facet of restaurant development.
fashion designers. small plate dining. Tabularasa. 400 Asian Stonegrill lounge. sports personalities . Italic. Smoke Signals etc etc An operator. All the restaurants owned by him are in New Delhi. investor and a consultant– unlike most of the other consultants who are only into consultancy and thus lack the experience of running the restaurant like an owner. Chi Kitchen and Bar. investor and a consultant. he has successfully spent more than 10 years in the stand alone industry – thus a total work experience of more than 16 years in the hospitality industry Well established social circle– Sohrab restaurants play’s hosts to some of the most successful socialites. Shalom Goa. Well established vendor base– Owing to the vast experience and time spent in the industry his restaurant’s are guaranteed hallmark of quality with the bare minimum spent (owing to his well established relationship with vendors ) . investor and an operator. Chi kitchen and bar (Select City) and Chi kitchen and Bar (Safdarjung developmental Area) .One of the most recognized names in the hospitality industry – been associated with setting up some of the most successful award winning restaurants – Shalom. Currently Sohrab owns Tabularasa. interactive restaurants and restaurants which are based on technology and R&D. bollywood stars.Sohrab has been in all shoes an operator. celebrities. Industrialists and politicians and is also well networked with the most successful people in India Thinking ahead– Sohrab is a pioneer in the stand alone field – he has always strived to be a leader in lifestyle and casual dining restaurant establishing extremely strong USP’s– be it a lounge bar. CEO’s. No escape. tv stars. Laid Back Waters. restaurants with positive energies and good chi.5 WHY SOHRAB SITARAM? Recognition. 17 years Industry experience. models.Sohrab worked for 6 years with the Taj group of hotels and then entered the field of stand alone restaurants.
policies and process& ensuring adherance Strategy formulation . macro and micro level Purchase control along with outsourcing option Cost control measures especially food cost Food & Beverage controls system – guaranteed result in lowering costs –option of outsourcing • • • • • • • . Overseeing .7 Supportsystem willinvolve the following tasks • • • Owner handholding Manager handholding Creating Standard Operating Procedures. measuring and then implementing corrective measure to correct deviations from the standard operating procedures Analyzing financial and implementing solutions for improving restaurant efficiency Analyzing and improving service levels of staff– training Creating all kinds of systems.
com/content/lava-stone-cooking http://www.facebook.php?gid=23130610782&ref=search#!/group.shtml http://www.php?gid=108315 .8 ACCOLADES – SOHRAB SITARAM Articles by Sohrab Sitaram for F&B Industry http://www.com/group.expresshospitality.com/20091130/technologyspecial03.foodandnightlife.
cms .newsx.golfingtimes.cms http://photogallery.php?id=697438593 http://www.expressindia.com/india/news/sushi-king/328511/ http://www.php?newsid=245384&creation_date=2007-07-12 Pictures http://www.com/story/when-delhi-played-golf http://cities.facebook.com/DM/ht-city/page-3-photo/Relaunch-of-Tabula-Rasa-at-SquareOne-mall-Saket/Donna-Katherine-Masih/19087-0-0-503-193247.com/2008/03/29002033/Luxury-List--What-luxury-mean.com/articleshow/5274279.htm# http://photogallery.com/articleshow/5272426.html http://www.navbharattimes.indiatimes.com/myprofile?locale=en_US&report%2Esuccess=GrDphv04c3zCiMNlB C68CZCrfeEXDyZoCxGlyWzD9cCWw8J9jMMPkrtwGUJW6DERcbx http://www.com/home.php?option=com_content&view=article&id=934:sohrabsitaram&catid=65:players-in-focus&Itemid=112 http://www.com/localnews/archivefullstory.linkedin.in/index.indiatimes.maharashtratimes.9 Articles on Sohrab Sitaram http://www.desimartini.business-standard.com/julyaug07/on-your-plate3.php#!/profile.beautifulpeopleindia.html http://alpha.livemint.
com/doc/1P3-1977528891.in/facebook-restaurant-table-2264234 http://timesofindia.html http://cities.html http://cities.timesofindia.com/mp/2008/03/01/stories/2008030151620300.com/news/a-puff-in-peace/488790/ http://epaper.com/news/a-plate-for-plenty/563438/ http://www.topnews.com/doc/1P3-2006382481.aspx?article=yes&pageid=32§id=edid=&edlabel=CAP&mydateHid=04-112009&pubname=Times+of+India+-+Delhi&edname=&articleid=Ar03200&publabel=TOI http://cities.com/Default/Scripting/ArticleWin.indianexpress.com/story/2009/3/3/211452/8002 http://mobiletoi.com/news/world/india/flavours-of-orient-captivate-indian-palate-1.html http://www.foodandnightlife.com/mobile.stagebuzz.guitarpartsandmore.php?newsid=238931 http://www.highbeam.indiatimes.timesofindia.com/article/living/the-missing-menu http://www.com/Gay-party-goes-on/Article1-491427.com/fullstory.com/fullstory.com/mobile.expressindia.com/A+DISCOVERY+MADE+IN+THE+BOONDOCKS-a0223185521 http://www.highbeam.gurgaonscoop.10 A few Quotes/mention in newspapers/magazines http://gulfnews.hindustantimes.encyclopedia.com/fullstory.encyclopedia.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=CAP %2F2010%2F05%2F25&PageLabel=39&EntityId=Ar03900&AppName=1&ViewMode=HTML http://www.openthemagazine.hindu.html .thefreelibrary.com/doc/1P3-2006382481.com/doc/1P3-1977528891.htm http://www.info/2008/October/NDTV_Lumier_Tie_Up.indianexpress.htm http://www.timesofindia.aspx?article=yes&pageid=33§id=edid=&edlabel=CAP&mydateHid=26-112009&pubname=Times+of+India+-+Delhi&edname=&articleid=Ar03300&publabel=TOI http://mobiletoi.info/grover-style/ http://www.expressindia.com/content/what-chef-justin-dingle-s-dinner-and-a-d-s-surprise-birthday-bash http://www.cms http://www.php?newsid=238931 http://www.com/life-style/food/food-reviews/Is-it-a-bird-An-animal-No-its-mockmeat/articleshow/5491540.aspx http://www.expressindia.79554 http://www.php?newsid=238931 http://www.
facebook.php?gid=23130610782&ref=search#!/group.php?gid=17849 249984&ref=ts http://www.com/group.11 Facebook http://www.php?gid=23441 7056317&ref=ts http://www.com/group.php?gid=23130610782&ref=search#!/group.facebook.facebook.php?gid=23130610782&ref=search http://www.com/group.facebook.com/group.php?gid=23130610782&ref=search#!/group.php?gid=23199 63736&ref=ts .
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