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  • Smart Phone User Research One-Sheet 5.6

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    89% of smartphone users rely on their phones throughout the day to browse the internet, search, use an app or watch a video. 72% use a smartphone while consuming other media and mul=-tasking. 89% Seek Quick and Convenient Info 89% of searchers look for informa0on they need immediately.

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    89% of smartphone users rely on their phones throughout the day to browse the internet, search, use an app or watch a video. 72% use a smartphone while consuming other media and mul=-tasking. 89% Seek Quick and Convenient Info 89% of searchers look for informa0on they need immediately.

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    20 views1 page

    Smart Phone User Research One-Sheet 5.6

    Uploaded by

    simon_dang_1
    89% of smartphone users rely on their phones throughout the day to browse the internet, search, use an app or watch a video. 72% use a smartphone while consuming other media and mul=-tasking. 89% Seek Quick and Convenient Info 89% of searchers look for informa0on they need immediately.

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    Understanding Smartphone Users!

    89% of smartphone users rely on their phones throughout the day to browse the internet, search, use an app or watch a video. Businesses and adver=sers should ensure they oer relevant mobile adver=sing as part of a cross- channel marke=ng strategy to reach consumers during the purchase process.

    Methodology: Through a partnership with Ipsos OTX, 5,000 US online adults (18-64), who used a smartphone to access the Internet, were interviewed about daily smartphone use and its role in purchase decisions.

    Heavy Home Usage & Mul0tasking


    93% of people use their smartphones at home and 87% use it on-the-go. Consumers rely on smartphones as an extension of their desktop to stay connected, research, navigate, keep entertained and manage their daily lives. 72% use a smartphone while consuming other media and mul=-tasking. Does your integrated marke=ng strategy include mobile?

    Seek Quick and Convenient Info


    89% of searchers look for informa0on they need immediately. Search engines are the most visited websites (77%), followed by social networking (65%) and retail sites (46%). Can consumers nd your brand or product through mobile search and easily navigate your mobile-op=mized site?

    89%
    urgency

    90% Take Ac0on


    Consumers search with intent: to take ac0on. As a result of a smartphone search, 55% visited a bricks and mortar store, and 24% recommended a brand or product to others.

    95% Seek Local Info


    Local informa0on seekers are ready to buy and 88% take ac0on within a day. Make sure youre providing loca=on based products and services.

    79% Use Phone for Shopping Help


    Smartphones are an integral shopping tool that help consumers make purchase decisions. 70% of consumers actually use their smartphone while shopping in-store to compare prices, get oers and get product informa=on. Do you have a cross- channel strategy to reach consumers throughout their purchase process?

    49% Mobile Ad Viewers Buy!


    82% no0ce mobile ads and then almost half of them make a purchase! Most users took ac=on because of a mobile ad. Ensure your mobile ads are engaging and appear prominently so they are no=ced.

    Source: Google Ipsos OTX MediaCT Smartphone Consumer Study Q4 10

    Google Confidential and Proprietary - May 2011

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