HARVARD BUSINESS SCHOOL

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CORRECT
TEST YOUR FRIENDS!
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HARVARD BUSINESS SCHOOL

INCORRECT
Yahoo! was originally named ‘Jerry’s Guide to the World Wide Web’

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HARVARD BUSINESS SCHOOL

HOW THE CAMPAIGN WORKS

Every five minutes 694,000 songs are downloaded illegally

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HARVARD BUSINESS SCHOOL

As you get closer to one of our billboards, bus shelters or marked businesses, the GPS technology sends a signal to your mobile device. The statement is the same as what is scene on the various ad locations.

The financial related fact becomes a multiple choice question as to whether the statement is false (‘BS’) or true (‘HBS’). The user selects an answer.

After an answer has been chosen, the program will then tell you if you were correct or incorrect in your selection. If incorrect, the true fact will be displayed. The user may then send the trivia to friends to participate.

iPHONE APPLICATION

1 out of 8 US couples who married in 2009 met online.

The ‘Play’ function of the game will randomly select business-related trivia that you answer to accumulate credits in order to other registered players.
CURRENT CREDITS:

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120

NEXT QUESTION!
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BS vs HBS

P L AY !
FIELD TRIP!
HARVARD BUSINESS SCHOOL

Download the BS vs. HBS app to your iPhone for an intellectual challenge! Earn credits (towards graduation) while competing against fellow pseudo classmates!

‘Field Trips’ uses GPS to guide you to HBS billboards and bus shelters to participate in an outdoor campaign. These will earn you double credits if answered correctly.

7-Eleven sells 10,000 pots of coffee an hour, every day.

Once answered, your phone will either congratulate you, or, if incorrect, display the right answer. You are then prompted to test your friends via text message, and proceed to the next question.

The name YAHOO! was the first choice for the company. It was based on the founder’s nickname in college.

The name YAHOO! was the first choice for the company. It was based on the founder’s nickname in college.

The name YAHOO! was the first choice for the company. It was based on the founder’s nickname in college.

The name YAHOO! was the first choice for the company. It was based on the founder’s nickname in college.

The name YAHOO! was the first choice for the company. It was based on the founder’s nickname in college.
The name YAHOO! was the first choice for the company. It was based on the founder’s nickname in college.

The name YAHOO! was the first choice for the company. It was based on the founder’s nickname in college.

The name YAHOO! was the first choice for the company. It was based on the founder’s nickname in college.

INCORRECT
Yahoo! was originally named ‘Jerry’s Guide to the World Wide Web’

TEST YOUR FRIENDS!
ENTER UP TO SIX EMAILS BELOW

KNOWLEDGE FUELS POWER

HARVARD BUSINESS SCHOOL

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