In India, Samsung mobiles is managed by SAMSUNG Telecommunications India (STI), a design and technology leader in the mobile market

. In Sync with its thrust on introducing innovative, consumer oriented, breakthrough technology products, Samsung announced its new brand positioning for Samsung mobiles, which is reflected in its new, spunky, tagline - 'Next is What ?'. It is being used in all of 'Samsung Mobiles' communication material. Samsung is the largest conglomerate in South Korea and a large multinational corporation, making it one of the leading companies in the world. Headquartered in Suwon, South Korea, it currently has operations in over 100 countries. The name Samsung in fact means 'three stars' in Korean. Samsung's business is actually composed of three different conglomerates united under one Samsung Group. Samsung Electronics is part of the business conglomerate. Samsung Electronics is also the world's largest electronics company. Samsung mobiles is a part of Samsung Electronics whose main areas of concern are Digital media, semiconductors, telecommunications, and digital LCD appliances. It is also a world leader in the field of liquid crystal displays. In 2007, the company surpassed $100 million in sales, which was a sizable first time achievement in the company's history. Samsung Galaxy Ace

Galaxy Ace Samsung Galaxy Ace S5830 is full touch bar featuring a 3.5-inch HVGA with resolution of 320 x 480 pixels, it runs on Android 2.2. The dimensions of Samsung Galaxy Ace S5830 are 112.4 x 59.9 x 11.5 mm and weighs 113 grams. Samsung Galaxy Ace S5830 is powered with 1,350mAh battery and offers talk time Up to 660min (2G), up to 390min (3G) and stand by time of Up to 640Hr (2G), up to 420Hr (3G). Samsung Galaxy Ace S5830 is equipped with a high quality primary camera of 5 MP with auto focus, flash and Up to 2x digital zoom. The internal memory is 158MB + micro SD (2GB Free) and extended memory is up to 32GB. SMS, MMS, Instant messaging and Email are the messaging features included in this hand set. Samsung Duos W169

Duos W169 Samsung Duos W169 has 42 MB internal memory and can be extended up to 8 GB. It holds a VGA camera with 12 X Digital Zoom facilities. Samsung Duos W169 is embedded with 1,000mAh battery which offers talk time of up to 270 minutes and stand by time of 250 hours. The dimensions of Samsung Duos W169 are 115.5 x 48.0 x 15.9mm and weight 110 gram. The multimedia features included in this hand set are FM radio with recording, video player and recording facility and embedded Java games. The connectivity facilities in Samsung Duos W169 are Bluetooth, USB, internet HTML browser and WAP. Samsung Mpower TV S239

Mpower TV S239 Samsung M power TV S239 is a stylish mobile featuring, Music Player, Video player, FM radio, video messaging, and video streaming. Samsung M power TV S239 sports a 2.4 inches TFT screen with resolution of 240X320 pixels and can boast of 16 GB of external memory apart from 85MB internal memory. There is also mobile tracker feature in Samsung M power TV S239 It is powered with 960 mAh Standard Battery which provides talk time up to Up to 270 min and stand by time of Up to 420 Hours. Internet browser, WAP, USB, PC Sync and Bluetooth are the connectivity options included in Samsung M power TV S239. Samsung Galaxy S LCD I9003

Galaxy S LCD I9003 Samsung Galaxy S LCD I9003 is a Android based Touch Screen Smart phone and runs on Android 2.2. It boasts 4.0' inch Super Clear LCD WVGA (480x800) Touch Screen Display, 5 Mega Pixel Camera, Micro SD Card supporting up to 32GB, AGPS support, FM Radio, Mobile Tracker. the connectivity options available on this hand set are Bluetooth, WI-Fi, WAP Browser, and also includes Instant Messaging, G talk, Email, Face book, Twitter and many more other social networking applications. It has Li-ion 1650mAh battery that offers talk time up to 769 minutes (2G)/ 391 minutes (3G)/ 210 minutes (VT) and standby time up to 750 hours (2G)/ 625 hours (3G). Samsung I8000 Omnia II

I8000 Omnia II Samsung I8000 Omnia II boasts of a huge 3.7-inch AMOLED display with a resolution of 800x480. It has 8GB internal memory, which is extensible up to 32GB. The Omnia II also features a 5-megapixel camera for excellent photography. Connectivity features are Bluetooth, WAP, GPRS, PC link feature, USB connector and Samsung I8000 Omnia IIis a full 3G network support. Samsung I8000 Omnia II incorporates FM radio, Music payer, and video player to enthrall users. SMS, MMS and Email are the messaging features included in Samsung I8000 Omnia II. Samsung Galaxy Fit S5670

Galaxy Fit S5670 Samsung Galaxy Fit S5670 operating system is Android 2.2 and the input device is Full Touch + Virtual QWERTY. The internal memory is 160MB + micro SD + 2GB Free and the extensible memory is Up to 32GB. Samsung Galaxy Fit S5670 display is 8.40cm QVGA with a resolution of (240 x 320). Samsung Galaxy Fit S5670 carries a 5 MP camera with 3x digital zoom. It is embedded with 1,350mAh battery which provides talk time on 2G up to 627 minutes/3G: up to 387 minutes and stand by time on 2G up to 642

Samsung Omnia B6520 Omnia B6520 Samsung Omnia B6520 is Bar QWERTY hand set with an expandable Memory is up to 16 GB with the help of Micro SD card. Internet browser. USB.5mm and weight 111 gram only. and photo effects. Samsung Omnia B6520 has a display of 2.2 x 61.2 x 12. It has Windows Mobile 6. EDGE. Samsung Omnia B6520 is embedded with 1500 mAh Standard Battery which provides talk time of up to Up to 730 minutes (2G) / 443 minutes on 3G and stand by time of Up to 600 hours (2G). shot mode. Samsung Omnia Lite B7300 Omnia Lite B7300 Samsung Omnia Lite B7 300 has responsive wide touch screen display with the 3. Samsung I9000 Galaxy S .hours/3G up to 421 hours. Samsung Omnia Lite B7 300 is equipped with a 3MP camera with digital zoom and auto focus.2g. PC Sync. WAP. and 3G enabled.8 x 11. The Samsung Omnia Lite B7 300 is GPRS. The dimensions of this mobile are 116.5 as the operating system.6mm and weight 108. The Opera 9.5 x 61. 441 hours (3G).0 inch TFT type WQVGA display enhances the appeal.4" and holds a 2 MP camera with 2X digital zoom with features like Black & White / Sepia / Negative etc.5 browser is great for enhanced usability. It has amazing connectivity features like Bluetooth. SMS and MMS are the messaging features included in the handset. GPS. Samsung Galaxy Fit S5670 dimensions are 110.

The Samsung I9000 Galaxy S is embedded with a user memory of 16GB with external memory up to 32GB. It has mobile tracker in addition to other features like speaker phone. world time. Video player. South Korea Area served Worldwide . The Music Library is ideal for the music aficionado. countdown timer and alarm. Voracious readers may avail better reading experience with Aldiko ebook. clock. calendar. The Samsung I9000 Galaxy S has dimensions of 64. search Samsung Group Type Industry Founded Founder(s) Public (Korean: Conglomerate 1938 Lee Byung-chull ) Headquarters Samsung Town.I9000 Galaxy S The Samsung I9000 Galaxy S is a highly innovative phone with a list of high end features.9. and enjoy the best picture quality. Samsung From Wikipedia. The 4. Seoul. The inbuilt camera has a resolution of 5MP with digital zoom and auto focus. video recording and video telephony are the other features included. Users may also source gaming content from PC and Android Market.4 x 9.0" SUPER AMOLED display with 80% less reflection lets you watch your favorite content even in daylight. the free encyclopedia Jump to: navigation. scheduler.2 x 122.

000 (2009)[2] Samsung Electronics Samsung Life Insurance Samsung Heavy Industries Samsung C&T etc.5 billion (2009)[2] US$ 13. Samsung.com Products Revenue Net income Total assets Total equity Employees Subsidiaries Website .5 billion (2009)[2] 276. CEO of Samsung Life Insurance)[1] Electronics Shipbuilder Financial Chemical Retail Entertainment Flash memory Aviation Optical storage Mobile phones Smartphones Hard disk drives US$ 172.Key people Lee Kun-hee (Chairman and CEO) Lee Soo-bin (President.5 billion (2009)[2] US$ 112.8 billion (2009)[2] US$ 294.

[12] Gartner¶s ³Market Share Analysis: Top 10 Consulting Providers¶ Revenue. a U. most of them united under the Samsung brand including Samsung Electronics.[8] Cheil Worldwide operates as a subsidiary of Samsung Group[9] and was ranked #19 among the "World's Top 50 Agency Companies" by revenue in 2010. and Accenture third. being a major driving force behind the Miracle on the Han River. y [edit] History . the world's second largest shipbuilder. Institutional Investor. Seoul. Samsung SDS was second in Asia Pacific with IBM topping the list. In 2006. a subsidiary of the Samsung Group. Worldwide and Regional 2009´ is intended as a tool for service providers. has been ranked #58 among the "2009 World's Best Top 100 Hotels" in the annual reader survey conducted by the prestigious international business magazine.[14] In many domestic industries. Samsung C&T 72nd in a 2009 ranking of 225 global construction firms compiled by the Engineering News-Record. beating out Epcot.[15] The company has a powerful influence on the country's economic development. politics. Disney MGM and Disney's Animal Kingdom. Samsung bought Media Group in 2010. Growth and Market Share. larger than that of Argentina.[11] The Best Overall Generalist Sales Force survey ranks 22 firms that participated in Institutional Investor¶s 2007 All-Asia Research Team survey.[6] Samsung Life Insurance was ranked 14th in a 2009 ranking of Fortune Global 500 Industries. Many businesses today use Samsung's international success as a role model[citation needed]. the world's largest technology company by sales. South Korea's first theme park opened in 1976 as Yongin Farmland.[5] Samsung Engineering was ranked 35th.[3][4] Samsung Heavy Industries.The Samsung Group (Korean: / Samseong Geurup) is a multinational conglomerate corporation headquartered in Samsung Town.[10] Shilla Hotel. It is now the fifth most popular theme park in the world.S. its revenue as large as some countries' total GDP. construction journal.[7] Samsung Everland. Samsung Group is the sole monopoly dominating a single market[citation needed]. The Samsung Group comprises numerous international affiliated businesses.[13] Samsung Group accounts for about a fifth of South Korea's total exports. South Korea. Samsung Group would have been the 35th largest economy in the world if ranked. Samsung Securities (Investment Bank) was ranked #14 among the "2007 All-Asia Best Overall Generalist Sales Force Rankings" by revenue in 2007. media and culture.

a plant in Tokyo. View of the Samsung logo inside the Time Warner Center in New York City. Its first product was a black-and-white television set.. moving into businesses such as insurance. such as Samsung Electronics Devices Co. Lee placed great importance on industrialization. When the Korean War broke out. and Samsung Semiconductor & Telecommunications Co. Daegu. Its early products were switchboards. and focused his economic development strategy on a handful of large domestic conglomerates. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. It was the largest woolen mill ever in the country and the company took on an aspect of a major company. protecting them from competition and assisting them financially.[17] The company grouped them together under Samsung Electronics Co. He later banned several foreign companies from selling consumer electronics in South Korea in order to protect Samsung from foreign competition[citation needed]. Samsung Group entered into the electronics industry. After the war. Samsung ElectroMechanics Co.. Samsung Corning Co. in the 1980s. In 1982. They have produced over 800 million mobile phones to date. and another facility in Austin in 1996. Ltd.. and started to build telecommunication devices. Samsung Electronics invested heavily in research and development. a plant in New York. a facility in England. in 1985. In the late 1960s. In the late 1980s and early 1990s. a small trading company with forty employees located in Su-dong (now Ingyo-dong). he was forced to leave Seoul and started a sugar refinery in Busan as a name of Cheil Jedang. in 1984. in 1954. the company acquired Hanguk Jeonja Tongsin in Gumi. however. investments that were pivotal in pushing the company to the forefront of the global electronics industry.The building of Samsung Sanghoe in Daegu in the 1930s In 1938.6 billion in the Austin location ± by far the largest foreign investment in Texas and one of the largest single foreign investments in the . it built a television assembly plant in Portugal. Samsung has invested about $5.. Samsung diversified into many areas and Lee sought to establish Samsung as an industry leader in a wide range of enterprises. Lee founded Cheil Mojik and built the plant in Chimsan-dong. in 1987. It formed several electronics-related divisions. The company prospered and Lee moved its head office to Seoul in 1947. In total. and retail. In 1980. It dealt in groceries produced in and around the city and produced noodles itself..[16] Lee Byung-chull (1910±1987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe ( ). and made the facility in Suwon. securities.

Compared to other major Korean companies. . Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Samsung survived the 1997 Asian financial crisis relatively unharmed. However. [20] Samsung Techwin has been the sole supplier of a combustor module of the Trent 900 engine of the Rolls-Royce Airbus A380-The largest passenger airliner in the worldsince 2001.United States. Samsung manufactured a range of aircraft from the 1980s to 1990s. engineering. Samsung's construction branch was awarded a contract to build one of the two Petronas Towers in Malaysia. which had not invested in large-size TFT-LCDs. Samsung still manufactures aircraft engines and gas turbines. and merged other operations to concentrate on three industries: electronics. S-LCD is owned by Samsung (50% plus 1 share) and Sony (50% minus 1 share) and operates its factories and facilities in Tangjung. Lee Kun-hee sold off ten of Samsung Group's subsidiaries.[22] Samsung Group headquarters at Samsung Town.[19] In 1993. and chemicals. In 1996. S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. the Samsung Group reacquired the Sungkyunkwan University foundation. and is the world's second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor Market Share Ranking Year by Year). downsized the company. Ten years later. Samsung became the largest producer of memory chips in the world in 1992. The new investment will bring the total Samsung investment in Austin to more than $9 billion.1 percent owned by Renault and 19. The company was founded in 1999 as Korea Aerospace Industries (KAI). contacted Samsung to cooperate.[23] In 1995. Daewoo Heavy Industries. South Korea.[18] Samsung started to rise as an international corporation in the 1990s.9 percent owned by Samsung. Seoul. and Hyundai Space and Aircraft Company. As of 2010. Samsung Motor was sold to Renault at a significant loss. Sony. Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. the result of merger between then three domestic major aerospace divisions of Samsung Aerospace. and.[21] Samsung Techwin of Korea are revenue-sharing participants in the Boeing's 787 Dreamliner GEnx engine program. Additionally. Renault Samsung is 80. in 2006. it built its first liquid-crystal display screen. However.

" adding.Shinsegae Group. or the Samsung Trading Corporation.[29] Shinsegae(discount store.[25] SCTV and Indosiar are subsidiary of Surya Citra Media that owned by Samsung. SCTV and Indosiar will merger and given stake by Samsung. department store) was originally part of Samsung Group.. [edit] Veiled revenue Consolidated revenue is the sum of the revenues perceived by the company and the revenues from its subsidiaries all together. Shinsegae. He wanted to get up to a 30% group share. and is now ranked #19 in the world overall. Samsung is the world's second largest by volume producer of cell phones with a leading market share in the North America and Western Europe." One Hansol Group source asserted. financial results are based on parent companies..[31] One Hansol Group representative said.5 billion). "Shinsegae has no payment guarantees associated with the Samsung Group. CJ Group and Hansol Group.[27][28] y The Second Partition : 1990s After founder's death. Samsung Group was separated into Samsung Group and Hyosung Group. it severed all payment guarantees and share-holding ties with Samsung affiliates. The trading firm grew to become the present-day Samsung C&T Corporation. Cho Hong-jai(the Hyosung group¶s founder) jointly invested in a new company called Samsung Mulsan Gongsa( ).etc. "Only people ignorant of the laws governing the business world could believe something so absurd. In FY 2009. Hankook Tire . with the Samsung Group founder Lee Byung-chull. and no one knows about real revenues.Samsung Electronics overtook Sony as one of the world's most popular consumer electronics brands in 2004 and 2005.[26] [edit] The Partitions of Samsung Group y The First Partition : 1966 In 1948. But after some years Cho and Lee parted ways due to some differences in management between the two men." One Shinsegae Department Store executive director said.[24] Behind Nokia.[30] Today these separated groups are independent and they are not part of or connected to the Samsung Group."[31] [edit] Acquisitions by Samsung . "Hansol.Samsung Group was separated into Samsung Group and three other conglomerates . After settlement. separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the Hansol Group (Paper/Telecom). The brand-new Shinsengae Centumcity Department Store is now officially recognized by Guinness World Records as the largest department store in the world. In 2011. and CJ have been under independent management since their respective separations from the Samsung Group. They also do not contain the revenues of overseas subsidiaries. "When Hansol separated from the Samsung Group in 1991. Samsung Group had a revenue of 220 trillion KRW($172.

while the other half remained as the living quarters. Rolex has succeeded in keeping Rollei out of the German market. Daymond John had started the company with a hat collection that was made in his house in the Queens Area of New York City. invested in FUBU in 1995. y Rolex-Swiss watch battle Samsung Techwin acquired a German camera maker Rollei on 1995.. Samsung. The three proposed partners² Hyundai.[36] y Lehman Brothers Holdings Asian operations Samsung Securities was one of a handful of brokerages looking into Lehman Brothers Holdings.[32][33] y Fokker-Dutch aircraft maker Samsung lost a chance to revive its failed bid to take over Dutch aircraft maker Fokker when other airplane makers rejected its offer to form a consortium.[37] Ironically. has made no major acquisitions in past 10-years.000. Samsung was forced to close the California-based computer maker after a mass defection of research talent and a string of losses. But Nomura Holdings has reportedly waved the biggest check to win its bid for Lehman Brothers Holdings¶ Asian operations. Rolex sees this front-line battle as vital for the entire Swiss watch industry. Rolex's decision to fight Rollei on every front stemmed from the close resemblance between the two names and fears that its sales would suffer as a consequence. In the face of such a threat. half of his house was turned into the first factory of FUBU.[34] y AST Research Samsung bought AST(1994)and tried to break into North America a few years back but the effort floundered. after few months Samsung Securities Co. this was also a demonstration of the Swiss watch industry's determination to defend itself when an established brand is threatened. in Bassequort. Hanjin and Daewoo²have notified the South Korean government that they will not join Samsung Aerospace Industries Ltd. With his friends. namely J. Rolex. the Geneva firm decided to confront. Samsung. designed by a team of watchmakers at Nouvelle Piquerez S. a Korean company. Along with the expansion of FUBU. Standard Chartered. and Keith Perrin. To fund the company. . Carl Brown. which has mainly focused on organic growth. and Barclays. and City of London-based N M Rothschild & Sons(more commonly known simply as Rothschild) have agreed to form a . beating out Samsung Securities. Samsung(Rollei) used its optic expertise on the crystals of a new line of 100% Swiss-made watches.Samsung has been notoriously wary of such expansion since its unsuccessful purchase of companies in the late 1990s. Switzerland.A. John had to mortgage his house for $100. On 11 March 1995 the Cologne District court prohibited the advertising and sale of Rollei watches on German territory. Alexander Martin.[35] y FUBU clothing and apparel -A rare case of a successful In 1992. Ltd.

y Media Group an Indonesian television operator Samsung has established Media Group with Samsung's share in 2000. it has MetroTV. Media Indonesia and Yayasan Sukma. Company an Indonesian television operator Samsung has bought 29. if appropriate. Samsung took over 15.95% of Trans Corporation's share in 2006. (October 2010) [edit] Group divisions Samsung SE170 road-rail excavator of Veli Hyyryläinen Oy in Muurame. Two parties will jointly work on cross border mergers and acquisition deals.strategic alliance in investment banking business.[38] y Transcorp. In January 2011. Editing help is available. customers and organizational structure This section is in a list format that may be better presented using prose.15% of Sony's share of owning Trans Corporation because Sony sell this operator. You can help by converting this section to prose. Finland 2009 y y y y y y y y y y Electronics Industries Financial Services Chemical Industries Machinery & Heavy Industries Engineering & Construction Retail & Entertainment Apparel & Advertisement Education & Medical Services Trading & Resource development Food supplier & security services . [edit] Products.

The topside facilities of the LUN-A (Lunskoye) and PA-B (Piltun Astokhskoye) platforms are being built at the Samsung Heavy Industry shipyard in South Korea.including Samsung.(British-Amec. Korea Electric Power Corp and Hyundai .[43] .Netherlands-Royal Dutch Shell.[39] SHI hosted the ambassadors of these three countries that had invested in the development of the sea oil field of Sakhalin.Russia-Gasprom) Warwick Morris. the worlds largest crude oil and gas production platform. the British ambassador to Korea.The world's largest oil and gas project. the Netherlands ambassador to Korea.[40] [edit] Notable Customers y Royal Dutch Shell Samsung Heavy Industries will be the sole provider of liquefied natural gas (LNG) storage facilities worth up to US$50 billion to Royal Dutch Shell for the next 15 years.[41] [42] y The United Arab Emirates government A consortium of South Korean firms . which the Korean shipbuilder had just completed. and Charge dAffaires Alexander Timonin of Russia in Korea visited Samsung Heavy Industry s (SHI) Geoje shipyard to see Piltun-B.Lunskoye platform under construction. Hans Heinsbroek.has won a deal worth 40 billion dollars to build nuclear power plants in the United Arab Emirates. Sakhalin II.

NAND Flash.. Under the agreement a consortium ± led by Samsung and the Korea Electric Power Corporation ± will manage the development of 2. Flat-Panels.[48] .. LCD Panel....3 1.. etc. etc.3 [edit] Samsung Medical Center Samsung Medical Center. a nonprofit medical organization. signing a $6.. DRAM.y The government of the Canadian province of Ontario The government of the Canadian province of Ontario signed off one of the world's largest renewable energy projects. Lithium-ion battery. Samsung Cancer Center (Korean: ) and Samsung Life Sciences Research Center (Korean: ). Lithium-ion battery. NAND Flash.9 2.6 3 Dell 0.5 1. The Samsung Group donates around $100 million to Medical Center annually. Samsung Changwon Hospital (Korean: ). the largest cancer center in Asia-even bigger than Korea's National Cancer Center and Japan National Cancer Center. etc..5 4 HP 5 Verizon Communications 6 AT&T 0.5 0.76 2.. Flat-Panels. Handsets. etc..[46] The Samsung Medical Center(Korean: ) is composed of Samsung Seoul Hospital (Korean: ).[44] Samsung's key clients (Q1 2010)[45] Rank/Company Part Description DRAM. Buying (unit: trillion KRW) 1. Kangbook Samsung Hospital (Korean: ).500MW of new wind and solar energy capacity being built.[47] Samsung Medical Center and Pfizer to Conduct Joint Research to Identify Genomic Mechanisms Responsible for Clinical Outcomes in Hepatocellular Carcinoma. AP(mobile processor). while also building a manufacturing supply chain in the province..000MW-worth of new wind farms and 500MW of solar capacity. Samsung Cancer Center in Seoul.7 1 Sony 2 Apple Inc 0.DRAM.28 Percent of total sales 3. Handsets.87 2. etc. etc. DRAM..2 0.6bn deal that will result in 2.

the "stars" mean eternity. numerous and powerful". (According to the Founder of Samsung Group). The word "three" represents something "big. used from late 1938 until replaced in 1950s. used from late 1969 until replaced in 1979 .[edit] Etymology and logo history The meaning of the Korean hanja word Samsung ( ) is "tristar" or "three stars". The Samsung Group logo.[49] The Samsung Byeolpyo noodles logo.

used from late 1980 until replaced in 1992 The Samsung Electronics logo. used from late 1980 until replaced in 1992 Samsung's current logo used since 1993.The Samsung Group logo ( three stars ).[50] .

925 million for operating a cartel. announced that they were suing Samsung over the design of their Galaxy range of mobile phones. Weaknesses: ‡ SCH must continue to control all costs to maintain success ‡ China has a reputation of being a protected market (protectionism) . Elpida Memory (Hitachi and NEC) and Micron Technology to fix the prices of DRAM chips sold to American computer makers. Samsung conspired with Hynix Semiconductor.[57] Of the lawsuit.[51][52][53][54] In May 2010 the EU antitrust watchdog levied a ¼145. Samsung received a full reduction of the potential fine for being the first firm to cooperate with the EU anti-trust authorities. Infineon Technologies. ‡ The first image of the product lasted long in the eyes of the consumer and the first to enter the market could gain the largest market share ‡ SCH is committed to enhance its image to the Chinese market as investors ‡ SCH was building a wholly owned manufacturing plant in China to show the Chinese the commitment Korea had to the Chinese society. The lawsuit was filed on 15 April 2011 and alleges that Samsung violated Apple's trademarks and patents and "slavishly" copied the iPhone and iPad.[56] In April 2011 Apple Inc." Samsung issued a statement saying "Samsung's development of core technologies and strengthening our intellectual property portfolio are keys to our continued success" before announcing that they would contest the allegations.[57] A few days later.[edit] Controversy From 1999 to 2002. Apple said "This kind of blatant copying is wrong.[55] In December 2010 the European Commission fined six LCD panel producers including Samsung a total of ¼648. the second-largest criminal antitrust fine in US history. ‡ Labor costs in China were less and would defray the cost of producing high-end ‡ Samsung has been making color TVs for many years in Korea before moving to the Chinese market. Samsung issued a counterclaim against Apple claiming patent infringement Strengths: ‡ China was a market where the first mover enjoyed advantages over late comers. In 2005 Samsung agreed to plead guilty and to pay a $300 million fine.73 million fine against Samsung for the same DRAM cartel.

which would mean that for those purposes the low-end production of sets in the 13´ to 20´ range should be produced to appeal to that segment¶s purchasing ability. ‡ Larger more high-end models can be produced to appeal to an urban customer in China. ‡ With success in the higher-end manufacturing and sales of premium TVs in China. ‡ Since SCH didn¶t have an established marketing strategy. SCH focus on the domestic China market should be to penetrate the rural household market.S. and European higher end customers. issues of how to market the product may arise. ‡ Loss of profitability because related to over-employment at most facilities ‡ Is the per capita income level such that it can support sales of product at any level ‡ If SCH fails to be successful in the Chinese market with high-end product it will be known around the world Samsung History Unlike other electronic companies Samsung origins were not involving electronics but .‡ China was a market where the first mover enjoyed advantages over late comers. as well as being an export to the U. SCH is trying to overcome the first comer advantage Japan manufacturers have over them by being those first comers ‡ Companies such as Sony and Matsushita had built sales and service networks that were favorable to their sales programs in China. SCH can establish themselves as high-end producers around the world Threats: ‡ SCH faces intense competition in the color TV market ‡ A premium-priced product wouldn¶t sell in large volumes. so pricing can be a problem. while Samsung would have to catch up in that area ‡ Samsung is not as experienced in manufacturing high-end TVs for a higher-endmarket segment Opportunities: ‡ Based on the data that on 28% of the 220 million rural households own a color TV.

From 1958 onwards Samsung began to expand into other industries such as financial. Computer components and other electronics devices. Mobile Phones (throughout 90's). The SCH-800 and it was available on CDMA networks. Televisions. Samsung Electronics was established producing what Samsung is most famous for. In the 1990's Samsung began to expand globally building factories in the US. Making . Radio's. Britain.000. In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. The history of Samsung and mobile phones stretches back to over 10 years. But thanks to the electronic industry they managed to curb this and continue to grow. In 1993 Samsung developed the 'lightest' mobile phone of its era. Mexico. Germany. To this date Samsung are dedicated to the 3G industry. In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea. selling fish. Spain and China until 1997. Within a decade Samusng had flour mills and confectionary machines and became a cooperation in 1951. media. In 1969. Humble beginnings. Then they developed smart phones and a phone combined mp3 player towards the end of the 20th century. They sold businesses to relieve debt and cut employees down lowering personnel by 50. and fruit to China. vegetables. Thailand. chemicals and ship building throughout the 1970's. 1987 founder and chairman.other products. Byung-Chull Lee passed away and Kun-Hee Lee took over as chairman.

video. Welcome to Samsung Mobiles Samsung Electronics are based in South Korea and have been trading and manufacturing electronic goods for nearly 70 years. Samsung has made steady growth in the mobile industry and are currently second but competitor Nokia is ahead with more than 100% increase in shares. This site will try and give you a helpful insight into the company and mobile phone history related to Samsung and we will give some specifications to enable you to get the best out of your Samsung cellular phone. Samsung have recently became one of the top mobile handsets manufacturers making some of the best mobile phones you will find on the local highstreets. .camera phones at a speed to keep up with consumer demand.

.3 'Gingerbread' Phone. D. T-Mobile adds two wallet-friendly Samsung Android phones While the HTC Sensation might be the hottest Android phone headed to T-Mobile this summer.C.-based nonprofit research organization Environmental Working Group (EWG). Using . T-Mobile's Cheaper.348 out of 1.3 'Gingerbread' Phone. Samsung. the carrier announced Thursday that it will add two inexpensive Samsung Android phones to its lineup later this month. LG phones safer OWNERS of mobile phones concerned with the level of radiation that may be emitted by their units can check a web site of the Washington. which lists the radiation levels of 1. Faster Android 2. Faster Android 2. T-Mobile is launching two wallet-friendly Android phones in June: Samsung Excite 4G and Gravity SMART.Site Navigation Home Samsung History Samsung Handsets Glossary Links Latest Samsung News samsung mobile phones . T-Mobile is launching two wallet-friendly Android phones in June: Samsung Exhibit 4G and Gravity SMART.. the Samsung Exhib..Yahoo! News Search Results samsung mobile phones ..Yahoo! News Search Results T-Mobile's Cheaper.525 mobile-phone models available in the US. the Samsung Excit.

.Samsung Electronics has asked a U. tablets to . but relations between other Samsung divisions and Apple are reportedly going from strength to . District Court Judge Lucy Koh ordered Samsung to give Apple copies of several models of its Galaxy mobile phones and tablets .S... Judge orders Samsung to hand over five unreleased Android phones. T-Mobile Adds Two Wallet-Friendly Samsung Android Phones to Summer Line-Up The Exhibit 4G and the Gravity SMART are both under $100. over allegations that the Galaxy range of phones and tablets too closely mimic the iPhone and iPad. iPad 3 AMOLED plans led Apple COO Tim Cook to Samsung meet? Samsung Mobile and Apple may be at each others? throats in the courtroom right now. but the specs are a bit on the low end.... have some interesting features. court to force Apple Inc to hand over its nextgeneration models of the iPhone and iPad in the latest volley in a series of patent infringement suits between the two technology companies. Earlier this month..the Federal Communication Commission (FCC) standard limits of radiation. U.. the .S. Samsung asks court for next-gen iPhone and iPad NEW YORK (Reuters) . Samsung Electronics was ordered Wednesday to fork over five of its not-yet-released mobile phones to Apple.

. but you don?t want to spend the $200 or more than some of the high-end smartphones sell for. according to the results of an independent national survey by Brand Keys. A source apparently told The Korea Herald this [. the Samsung Exhibit 4G and Samsung Gravity SMART. Consumer preferences were based. The new phones [.. The Samsung Exhibit 4G will sell for $79. consumers chose Samsung (along with Blackberry and Treo) as the number one brand in the mobile phone category. The ACSI tracks trends in consumer satisfaction and how their actual experiences with products and services impact buying preferences and brand loyalty. Samsung also was named for the second successive year the leader in customer satisfaction among cell phone manufacturers according to the American Customer Satisfaction Index (ACSI). T-Mobile lands budget Samsung Exhibit 4G and Gravity SMART Android phones If you are a T-Mobile subscriber that would like to get a new smartphonerunning the Android OS.] Samsung Telecommunications America (Samsung) was recognized today for an unprecedented fourth year in a row as the wireless phone manufacturer whose devices consumers are most likely to purchase during the next 18 to 24 months...99 with a contract after rebate and the Samsung Gravity SMART will sell for .. In the Brand Keys survey. Separately. a study conducted by the University of Michigan and the American Society for Quality.strength. Inc.] T-Mobile Announces the Samsung Exhibit 4G and Gravity SMART T-Mobile today announced two new entry level Android phones.. . Samsung has a pair of new offerings on the T-Mobile network for you to check out.

particularly the Brand Keys¶ Customer Loyalty Award for this. Inc." said Peter Skarzynski. our fourth consecutive year." said Dr.S. on wireless phone design and performance. debut in 1997. . "Samsung is especially proud of receiving these consumer satisfaction accolades. "These awards are significant because they are based on direct consumer feedback and because that feedback confirms that Samsung is unrivaled in delivering the products and performance that consumers demand. Samsung remains the fastest growing brand among wireless manufacturers. has demonstrated steady market share growth year-to-year and currently holds the number two position in revenue among wireless phone makers." Since its U." Number one ranked brands in each of the 32 Brand Keys categories were those brands that consumers felt best met or exceeded their expectations and were most likely to demonstrate the highest levels of consumer loyalty and profitability over the coming two years. Robert Passikoff. Findings from this year¶s ninth annual Brand Keys Customer Loyalty IndexÒ highlight that while consumer expectations overall have increased each year. Samsung was awarded the 2005 Brandweek Customer Loyalty Award powered by Brand Keys and continues to be the only wireless phone manufacturer to receive this honor in consecutive years. Samsung clearly understands the value of using our direct insights from consumers to stay ahead of its competition and to turn satisfied customers into brand advocates. The company¶s distinguished products and innovative technology have allowed Samsung to develop lasting relationships with consumers. "We are pleased to recognize Samsung for a fourth consecutive year with the Customer Loyalty Award. consumers in the wireless phone category now have some of the highest brand expectations. president of Brand Keys. senior vice president of Samsung¶s wireless terminals division. "The ability to exceed consumer expectations in the mobile phone category is a challenge that Samsung clearly continues to live up to.in part.

digital media and digital convergence technologies with 2004 parent company sales of US$55. LCD Business.´ -.Industry.com/awards. Digital Media Business. Create the Future. researches. Samsung Electronics Co. and Employees. "Inspire the World. color TVs.000 people in 93 offices in 48 countries.and to promoting new value for Samsung's core networks -.3 billion. For more information. Ltd. Ltd is a global leader in semiconductor. Recognized as one of the fastest growing brands.samsung. Samsung Electronics is the world's largest producer of color monitors. Partners. markets and develops wireless handsets and telecommunications products throughout North America.´ ³Innovative Products. Samsung Electronics' vision for the new decade is. memory chips and TFT-LCDs.. Vision 2020 As stated in its new motto.com/wireless About Samsung Electronics . a Dallas-based subsidiary of Samsung Electronics Company. or view the complete winners list published in the May 23 issue of Brandweek magazine About Samsung Telecommunications America Samsung Telecommunications America. Through these efforts.samsung.2 billion and net income of US$10. see STA's website at www. Samsung hopes to contribute to a better .com. the company consists of five main business units: Digital Appliance Business. please visit www. For more information. Employing approximately 123. please visit http://www. Semiconductor Business and Telecommunication Network Business.´ and ³Creative Solutions.. telecommunication.brandkeys.For more information on the 2005 Brandweek Customer Loyalty Awards powered by Brand Keys." This new vision reflects Samsung Electronics¶ commitment to inspiring its communities by leveraging Samsung's three key strengths: ³New Technology.

To this end. Samsung has also established three strategic approaches in its management: ³Creativity. medicine. As part of this vision.world and a richer experience for all.´ Samsung is excited about the future. 1 business going forward. and biotechnology. As we build on our previous accomplishments. we look forward to exploring new territories. including health.´ and ³Talent. . Samsung is committed to being a creative leader in new markets and becoming a truly No.´ ³Partnership. Samsung has mapped out a specific plan of reaching $400 billion in revenue and becoming one of the world¶s top five brands by 2020.

and digital still cameras. LCD panels. big-screen television sets.. As a global leader we are at the forefront of change. including DVD players. and . Company Description Samsung Electronics is an electronics Samson.. display drivers. in the hustle of the streets or the comfort of the home. semiconductors such as DRAMs. and printers. computers. static RAMs.. color monitors..Samsung is part of the fabric of your life. and MP3 player chips. flash memory. anticipating today what our customers around the world will want tomorrow. One of the world's largest semiconductor manufacturers.Samsung Profile 2010 Wherever you are. Samsung Electronics is also South Korea's top electronics company. It makes many kinds of consumer devices.

which can vary sharply from year to year. timely and accurate technical support. Ltd. Samsung announced the licensing of ARM¶s Mali 3D graphics processor family in February 2010. The first Samsung SoC (System-on-Chip) product which utilises the Mali graphics processor was announced in Q3 2010. which represents the start of a long-term close collaboration on graphics technology. Samsung is proud to have been amongst the pioneering companies who first adopted ARM technology.communications devices ranging from wireless phones to networking switches. refrigerators. signing an initial processor licence in 1994. highperformance processor technologies through on-going investments in innovation. including high quality deliverables such as a full suite of software and tools. Both companies share a common interest in the development of low-power. high performance SoC solutions for various market segments. employing approximately 174. and wishes to continue the close collaboration between the two companies to create ever more advanced low-power. Samsung is pleased with this extension to the 16-year-strong partnership with ARM. Samsung chose Mali 3D graphics processor for SoCs that require high performance graphics capability.000. and washing machines. The company. Samsung believes that Mali graphics technology will deliver advanced low-power graphics solutions. Samsung believes ARM. telecommunication. Competitive Landscape The industry depends highly on demand from the computer industry and makers of telecommunications products such as cell phones. Technological expertise is extremely important. air conditioners. is a global leader in semiconductor. also makes microwave ovens. The industry is capital-intensive: average annual revenue per employee is about $300. The integration of 3D graphics processor IP into an advanced SoC requires a complete solution from the IP supplier. By leveraging the close coupling of the ARM processor and graphics processor technologies.000 people in 66 countries. Companies can be successful producing standard parts at low cost or by producing highly specialized components. Samsung has worked closely with ARM¶s R&D teams since and gone on to utilise most of the major ARM Product families to the present day. Small companies can compete effectively with large ones by producing specialized products or developing new applications. as has been demonstrated in their past success in CPU technology. Samsung benefits from ARM¶s investment in advanced architecture and software. and effective training for design engineers. digital media and digital convergence technologies. as well as from the contributions of ARM¶s rich ecosystem of partner companies. Samsung Electronics Co. . can provide all of these solutions for 3D technology as well.. which is the flagship member of Samsung Group.

878) (28.697 740.246 5.494 Shareholders¶ funds 894.789 51.022 298. net 3.750 112.720 5. demonstrating how the semiconductor industry is increasingly choosing ARM¶s technology.254 (26. whilst continuing to invest strongly in research and development.3% 18.439 43.740 1.710 1.105) (30.597) (9.361)(183. ARM¶s licensees responded to the stabilisation of the global economy by signing a record number of licences in both the Processor Division (PD) and the Physical IP Division (PIPD). Selected financial data: Under IFRS Revenues Cost of revenues Gross profit Total net operating expenses 2010 2009 2008 2007 2006 £000 £000 £000 £000 £000 406.096 56.006 Tax (24.343 579.7% Investment income.588 83.934 259.645 3.884 expenditure Cash.071) (25.444 8.056 231.189 45.905 738.551 266.850) Profit for the year 85. short ± and long-term deposits 291.926 Employees at end of year (number) 1.323 128. 2010 saw the Group recover momentum in revenues and underlying earnings.592 35.877) 380.402 6.524 279.Innovation driving shareholder returns Growing revenues and profitability allow ARM to re-invest in innovation as well as increasing shareholder returns.559 Research and development 139.160 263.248 Operating margin 26.355 6.3% 15.215 87.323 28.055 232.471) (32.820) (19. An analysis of the PD and PIPD licences signed during the year is provided in the progress against strategy section.053) (6. Non.758 Profit before tax 110.889 1.113)(191.162 660.728 1.156 Dividends paid 34.1% 15.383 18.961 26.259 63.financial key performance indicators have both a direct and indirect influence on the Group¶s financial performance and are discussed in detail in the ³Overview´ section.614 59.974 40.547 12.129) Profit from operations 106.367 Capital expenditure 7. earnings per share and cash and are discussed in detail as part of this review.846) (7.027 47.250 48.595 305.694 49. .565)(233.959 45.875 8.0% 20.977 84.377 (273.659 Financial performance The Group¶s key financial performance indicators measure performance against revenue.068 1.808 78.943 39.829 141. profit.937)(206.

8 million). In addition.6 million came from PIPD. compared to £98.9 million in 2009).US dollar royalty revenues increased by 37% from 2009 to 2010. gross profit has continued its recent trend of increasing as a proportion of revenues.8 million (including catch-up royalties of $1. ARM has acquired a number of companies giving rise to the recognition of intangible assets other than goodwill. an increase of 29%.5 million. with the cost recorded against research and development.9 million) from PIPD. an increase of 27%.4 million (2009: £132. The average dollar exchange rate for ARM revenues in 2010 was $1. an increase of 21% over 2009 PIPD royalty revenues of $36. the year-on-year growth in sterling revenue was slightly higher than that of US dollar revenue at 33%. an increase of 40% over 2009 PD royalty revenues of $208. These are amortised over their expected useful lives.90 pence per share in respect of 2010. As a result. total licensing revenues in 2010 were $208. sales and marketing or general and administrative expenses as appropriate. In US dollars.2 million in 2009) and PIPD licensing revenues were $41. the issuance of ARM share-based remuneration to employees of the Group gives rise to share-based payment charges.2 million compared to $164.0 million.5 million in 2009.5 million (including catch-up royalties of $9. Figures excluding these charges. The cash generative nature of the ARM business allowed the Group to continue to grow its cash balance as well as making increased dividend payments in the year. reported in Q2 2010).3 million (up 15% on $35. Normalised cash generation for the Group in 2010 was £179.9 million (2009: £86.7 million. restructuring charges Linaro-related charges. revenues were $631. In US dollar terms. PD licensing revenues were $166.5 million) from PD and £28. £105. against an increase in US dollar industry revenues of 23% over the same period. As there is virtually no cost of sale associated with royalty revenues. Dollar royalty revenues in PIPD were $43.1 million in 2009.3 million in 2010 compared to $489.5 million or 32% of total revenues in 2009. .1 million) and the directors have recommended payment of a total dividend of 2. and impairment of available-for-sale investments are referred to as ³normalised´ in this narrative to aid comparability. Dividend pence Over recent years.2 million (including catch-up royalties of $5.1 million. compared to $1. Licensing revenues Total licensing revenues in 2010 were £132. Dollar royalty revenues earned in PD were $291. comprising £189.9 million (up 30% on $128.9 million of licensing revenues came from PD and £26.3 million (2009: £22.0 million).55. In US dollars.60 in 2009. An analysis of the PD and PIPD unit shipments in 2010 is provided in the progress against strategy section. being 33% of total revenues. Royalty revenues Total royalty revenues for 2010 were £217.0 million).6 million (2009: £305. Revenues Revenue $m Total revenues for the year ended 31 December 2010 amounted to £406.

816 - - - - - Research and developme nt expenses 107.1 million in 2009. compared to £51.727 7.255 2.441 50 70.Royalties in PD came from unit shipments by ARM licensees of 6.742 14.7 .10 8 7.559 25.4 million in 2010. compared with the overall industry¶s unit shipment growth of around 30%.07 1 ShareOther based Intangible acquisitio Normalis paymen amortisati ned ts on related £000 £000 £000 £000 2010 Cost of revenues 23. up from 3.817 .5 65 10.9 billion in 2009.8 million in 2010.112.70 7 273.101 8.2 89.1 billion.341 5.001 39.07 1 . revenues from sales of development systems and services were $87.883 expenses Total net operating 219. up 8% on $81.939 456 (37) (373) 4. This represents a 55% increase.3.544 - - 139. In US dollars.1 million in 2009.094 expenses 2009 Cost of revenues Research 3.206 Sales and marketing 54. Profit and operating expenditure The following table shows normalised costs and expenses reconciled to IFRS costs and expenses: Disposal/ Linaro impairme nt relate of Restructuri d investme ng charg nts es IFRS charges £000 £000 £000 £000 26.005 expenses General and administrati ve 57.395 456 - - 151 - - (37) (373) 893 63.744 1.485 23.656 - - - 26. demonstrating ARM¶s continued increase in market share with equipment manufacturers. Other revenues Total revenues from sales of development systems and services were £56.

471 expenses 9 Total net 233.867 3.141 in 2009.471 Gross margin Gross margin in 2010 was 93.1 million compared to £61.9 million in 2009.208 in 2010 from 1.6% compared to 91.0 million (2009: £186. General and administrative costs in 2010 were £63. Average headcount in research and development increased to 1. Licensing and royalty revenues have very few direct costs and the increase in gross margin can be largely attributed to the increase in those revenues. Additional investment was made in sales and marketing during 2010. Normalised general and administrative costs in 2010 were £57. resulting in record revenues and significantly increased order backlog.6% in 2009.2 million in 2009. the majority of our costs are people-related.3% (2009: 92. This was due largely to increased staff costs.6 million. compared to £233.7 million compared to £60.7 million in 2009.72 marketing 48.3 million compared to £47.458 15 188 8. Research and development expenses in 2010 were £139. Normalised sales and marketing costs in 2010 were £54. primarily as a result of the increased recruitment in research and development and also because of increased staff bonuses. following a year of record revenues.027 456 3 expenses General and administrati ve 59.8 million compared to £112.543 4. The increased investment in research and development has enabled the Group to take advantage of some new market opportunities in areas such as computing and microcontrollers and facilitated several new product launches during the year.5 million in 2009. Normalised research and development expenses in 2010 were £107.2%).2 million).7 million in 2009. compared to £89.6 million.697 8.972 15.9 operating 37 expenses 186. . Normalised gross margin in 2010 was 94.152 22.698 456 188 8.9 million in 2009. As a research and development outsourcing business.0 million in 2009.and 15 developme nt expenses Sales and 61. Sales and marketing costs in 2010 were £70.1 million compared to £48. an increase of 18%.99 47. Normalised total operating expenses in 2010 were £219. The increase is largely attributable to increased staff costs and foreign exchange movements. Operating expenses Total net operating expenses in the year to 31 December 2010 were £273.

They exclude acquisition-related charges.9%.246 5.698 19. .8 million or 32% of revenues in 2009.206 70. and Linaro-related charges: 2010 £000 2009 £000 2008 £000 2007 £000 2006 £000 Profit from operations (per IFRS income statement) 106.614 59.39 2.053) (6.337 of intangibles Acquisition-related charge ± other payments 456 456 382 1.706 82.908 18.36 pence compared to 3.032)(19.248 Acquisition-related charge ± amortisation 10.322 70.694 49.645 3. Normalised profit before tax in 2010 was £167.407 96.524)(12. including reconciliations from the IFRS measures. share-based payment costs.952 87.959 45.445 Restructuring charges (373) 8.1% Investment income.471 1.11 pence in 2009.910 24.387 17. The increase was primarily due to accounting for tax on share-based payments in the respective years.59 3.270) Linaro-related charges 4.y y Operating margin under IFRS Normalised operating margin Earnings.601 19.939 15.109) (8.3 million or 15% of revenues in 2009.057 Share-based payment costs and related payroll taxes 41.148 81. restructuring charges.79 5.037 Impairment of available-for-sale investments (37) 188 . profit on disposal and impairment of available-for-sale investments.4% 31.4 million or 41% of revenues.126 97.34 5.498)(10. taxation and returns to shareholders The following table shows non-GAAP measures used in this annual report.771 100. Fully diluted earnings per share in 2010 were 6.699 15.350) Normalised profit after tax 126.550 88.45 pence).7% 31.943 39.575 Tax (per IFRS income statement) (24.597) (9.758 Normalised profit before tax 167.872 1.850) Tax impact of above charges (17. Normalised diluted earnings per share in 2010 were 9.820) (19.4% in 2009.36 3.735 1.34 pence (2009: 5.2.45 5.817 Normalised operating margin 40.831 65.375 Normalised diluted EPS (pence) 9.02 IFRS diluted EPS (pence) 6.402 6.43 Earnings and taxation Profit before tax in 2010 was £110.485 Normalised profit from operations 164.100 (5.7% 31.195 19. The Group¶s effective taxation rate in 2010 was 21.2% 32.842 72.846) (7.068 1. compared to £96. net 3.11 3.0 million or 27% of revenues.339 95.66 4. compared to £47. compared to 14.

624.151 51.494 (141. No share buybacks were undertaken in 2010.000) Short-term marketable securities Long-term deposits Normalised cash.200.000.363 34.696 ordinary shares of 0.90 pence per share.055.738 105.200.743 Cash and cash equivalents Short-term deposits (net of accrued interest of £1.502 245.489 76.344. taken together with the interim dividend of 1. the Company owns 21.Dividend The directors recommend payment of a final dividend in respect of 2010 of 1.055.808 78.05 pence each (2009: 2.000 290. Earnings per share pence y y Diluted EPS under IFRS Normalised diluted EPS Cumulative cash returned £m y sheet and cash flow 2010 2009 2008 £000 £000 £000 29. Since inception. gives a total dividend in respect of 2010 of 2.795 1.42 pence per share in 2009. Capital structure The authorised share capital of the Company is 2.000.101 141.05 pence each (2009: 1. As a result of the buyback programme.902) .361).344.323)(128.494)(160.1.509 2006 £000 90.000). Total dividends actually paid in 2010 amounted to £34. at start of year 232 18.789)(51.789 2007 £000 49.600 1.582 19.321. The issued share capital at 31 December 2010 was 1. the Company has bought back 213 million shares (being 16% of issued share capital) at a total cost of £261 million.524 471 .16 pence per share paid in October 2010. Share-buyback programme The Group initiated a rolling share-buyback programme in 2005 to supplement dividends in returning surplus funds to shareholders.323 128. The rolling authority to buy back shares given by the shareholders at the 2010 Annual General Meeting (AGM) remains in place and a resolution to authorise the directors to make purchases in appropriate circumstances will be proposed at the 2011 AGM.3 million (2009: £29.808) (78.0 million). at end of year Less: Normalised net cash.696). an increase of 20% over 2.158 of its own shares at 31 December 2010 (2009: 60.728.000 ordinary shares at 0. Subject to shareholder approval.74 pence per share which.816 15. the final dividend will be paid on 18 May 2011 to shareholders on the register on 3 May 2011.

7 million at 31 December 2009.196 Balance sheet Goodwill at 31 December 2010 was £532.860) options Cash inflow from sale of available-for(142) (663) (6. Accounts receivable at 31 December 2010 were £105. The review performed in 2010 concluded that no impairment was required.085) (5.103 95.(5.561 76. short.910 86. Other intangible assets are amortised through the income statement over their estimated useful lives to the Group.3 million.547 12.735 1.015) (19. The consolidated cash.037 Cash outflow from other acquisition.1 million at 31 December 2010.400 6.and long-term deposits and marketable securities balance was £290.872 1.1 million net of accrued interest of £1. The movement in other intangible assets in 2010 primarily reflects amortisation of the intangible assets and foreign exchange movements. .383 18.4 million at 31 December 2009.8 million).892) (17.Cash inflow from exercise of share (24. compared to £24.7 million as at 31 December 2010 (2009: £141.319 60.961 26.057 related payments Cash outflow from share-based payroll 3.286 128.2 million at 31 December 2009.014 17.6 million at the end of 2009.561 3. compared to £516.567) sale securities Add back: Cash outflow from payment of dividends 34.435 Cash outflow from restructuring payments 4.450 1.193 52.581) (18. Other intangible assets at 31 December 2010 were £12.679 8.291) .323 28. The increase in goodwill in 2010 is due primarily to foreign exchange movements.207 1.1 million. compared to £39. compared to £2.7 million at 31 December 2010.367 Cash outflow from purchase of own . Goodwill is not amortised under IFRS but is subject to impairment review on at least an annual basis.2. compared to £65.8 million at 31 December 2009.215 742 577 362 653 taxes Cash outflow from payments related to 2.997 9.678 Linaro Normalised net cash generation 179. Further analysis can be found in note 16 to the financial statements. Deferred revenues were £92. cash equivalents. The allowance against receivables was £2.40. Treasury The Group has established treasury policies aimed both at mitigating the impact of foreign exchange fluctuations on reported profits and cash flows and at ensuring appropriate returns are earned on the Group¶s cash resources1.7 million.519 shares Cash outflow from investments and acquisitions 10.

70 7 893 273.544 - - .6 million in 2009. Further details of the Group¶s internal controls and risk management procedures are included in the Corporate Governance Report.5 65 26.255 2.094 expenses 2009 Cost of revenues 3.395 456 - - 151 - - (37) (373) 63.939 456 (37) (373) 4.7 50 70.101 8. Details of other risks and uncertainties faced by the Group are noted within the Annual Report on Form 20-F for the year ended 31 December 2010 which is available on ARM¶s website at www.816 - - - - Research and developme nt expenses 107. Profit and operating expenditure The following table shows normalised costs and expenses reconciled to IFRS costs and expenses: Disposal/ Linaro impairme nt relate of Restructuri d investme ng charg nts es IFRS charges £000 £000 £000 £000 26.07 1 ShareOther based Intangible acquisitio Normalis paymen amortisati ned ts on related £000 £000 £000 £000 2010 Cost of revenues 23.arm.883 Total net operating 219.341 5.559 25. The increase is due primarily to the higher cash balance carried by the Group throughout 2010.Net interest receivable was £3.727 - - - - - .744 1.07 1 10.206 Sales and marketing expenses 54. Principal risks and uncertainties The principal risks and opportunities faced by the Group are included within the ³Risks and risk management´ section.10 8 7.3.441 139.001 39.005 General and administrati ve expenses 57.1 million for 2010 compared to £1.485 23.com.

771 100.053) (6.908 18.952 87.939 15.350) 126.248 10.699 15. share-based payment costs. restructuring charges.99 expenses 47.943 39.2 nt 15 expenses 89.109) (8.498)(10. net Normalised profit before tax Tax (per IFRS income statement) Tax impact of above charges Normalised profit after tax 2009 £000 2008 £000 2007 £000 2006 £000 106.758 167.575 (24.550 88.72 48.698 456 188 8.698 19.842 72.735 1.697 8.387 17.9 operating 186.471 1.246 5.694 49. taxation and returns to shareholders The following table shows non-GAAP measures used in this annual report.543 4.656 Sales and marketing 61.032)(19.148 81.485 164.850) (17.037 (37) 188 . including reconciliations from the IFRS measures. They exclude acquisition-related charges.867 3.4% 31.846) (7.972 15.375 .206 70.872 1.645 3.322 70. and Linaro-related charges: 2010 £000 Profit from operations (per IFRS income statement) Acquisition-related charge ± amortisation of intangibles Acquisition-related charge ± other payments Share-based payment costs and related payroll taxes Restructuring charges Impairment of available-for-sale investments Linaro-related charges Normalised profit from operations Normalised operating margin Investment income.817 40.817 7.524)(12.270) 4.7% 31.195 19.339 95.126 97.910 24.402 6.742 14.068 1.597) (9.471 9 Total net 233.407 96.458 15 188 8.445 (373) 8.706 82.831 65.152 22.337 456 456 382 1.959 45.100 (5. profit on disposal and impairment of available-for-sale investments.Research and developme 112.601 19.820) (19.057 41.2% 32.471 37 expenses Earnings.7% 31.614 59.1% 3.2.027 456 expenses 3 General and administrati ve 59.

1.738 105.59 2007 £000 49.735 1.319 60.743 Cash and cash equivalents Short-term deposits (net of accrued interest of £1.494 Less: Normalised net cash.567) sale securities Add back: Cash outflow from payment of 34.502 .323 28.872 1.34 6.581) (18.816 1.519 shares Cash outflow from investments and acquisitions 10.494)(160.892) (17.679 8.910 86.286 128.014 17.435 Cash outflow from restructuring 4.45 3.489 76.561 3.808) (78.860) options Cash inflow from sale of available-for(142) (663) (6.400 6.961 26.291) .196 2010 2009 2008 £000 £000 £000 29.215 742 577 362 653 taxes Cash outflow from payments related to 2.79 2.085) (5. at start of year (141.323)(128.103 95.36 5.450 1.000) 245. at end of year 290.193 52.728.11 5.524 471 232 18.600 Short-term marketable securities .561 76.101 141.789 51.057 Cash outflow from share-based payroll 3.789)(51.997 9.2.582 19.02 3.678 Linaro Normalised net cash generation 179.40.808 78.(5.66 3.509 5.015) (19.000 Normalised cash.151 Long-term deposits 15.367 dividends Cash outflow from purchase of own .902) Cash inflow from exercise of share (24.037 payments Cash outflow from other acquisitionrelated payments .39 4.43 2006 £000 90.383 18.795 1.207 1.323 128.363 34.547 12.Normalised diluted EPS (pence) IFRS diluted EPS (pence) Balance sheet and cash flow 9.

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