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Project Presented By:

Group Leader: Maitrayee .R. Jadhav Roll No.16

Name Bhushan Dalvi Mrunmayee Gaokar Dinesh Gawade Dipesh Gawas Priyanka Ghag Deepak Gupta Ashmita Jadhav

Roll no 9 10 11 12 13 14 15

INTRODUCTION: ENTERTAINMENT INDUSTRY- those involved in providing entertainment: radio and television and films and theatre SHOW BIZ,SHOWBUSINESS INDUSTRY- the people or companies engaged in a particular kind of commercial enterprise; "each industry has its own trade publications" FILM INDUSTRY- the entertainment industries involved in producing and distributing movies The entertainment industry (much of which is informally known as show business or show biz) consists of a large number of subindustries devoted to entertainment. However, the term is often used in the mass media to describe the mass media companies that control the distribution and manufacture of mass media entertainment. In the popular parlance, the term show biz in particular connotes the commercially popular performing arts, especially musical theatre, vaudeville, comedy, film, and music. Entertainment industry is getting more and more highlighted these days. Or to be more correct it's a kind of necessity without which we cannot survive. This is simply because of

the stressful environment surrounding us. We exhaust ourselves in loads of work for the entire day and our system is such that we would never like to divert our minds if there is nothing better. And this is fulfilled by the media and our entertainment industry. Think yourself is there anything better than sitting back and relaxing on your bed and watching movies and television shows. What's best if we get to watch shows online shows according to your own convenient time, one of the best websites available for watching shows is Both TV shows and movies are combined together to form one ground that is entertainment. Music is also there but we regard it as a part of movies itself. Relaxing gives joy and takes you away from the tensions of the day. TV shows and movies are becoming a passion for each person today. Do you know why, simply because they give you a completely relaxed atmosphere? This is really interesting and something which is even more exciting than this is to work in such an atmosphere where you do have to work but with enjoyment. Millions and billions of people across the nation are looking for a job in media. Music is there for people at all ages while ample of channels are working to

entertain people with TV shows everyday. A new episode gets flashed everyday generally or at least within a week. Trend for these shows has changed completely and is changing day by day because of the entrance of fresh talent. Girls and guys coming from different culture join these channels to no urish them with latest ideas of developing exciting shows. This includes game shows, music shows, reality shows, dance competition, comedy etc. Classical shows are also there for women and even young adults who are fond of them. Like Desperate Housewives though the styles had changed still the TV shows are being developed keeping in mind the interest of people today. This and a lot more is there to grab the attention of younger generation who are fascinated by the latest trends. Somehow this is fair enough as people should work according to their interest only. There is one saying "if you love what you are doing, you'll be successful". It's a truth if you love to work in a music album or a television channel or a movie or any other profession, it is an assurance that you'll be successful. Due to the interests of many people the scope of the industry is also developing increasingly.

Various colleges and professional institutes have opened where skilled teachers teach the skills of developing the fresh talent in the students. Plenty of jobs are being offered and sometimes direct placements are done through the institutes itself where you get handsome packages, comfortable and rocking life. Job seekers can log on to the various portals which are available on the internet too. This is one of the most flexible and easiest ways of searching a job and even getting one today. So all you need to do is to fill in the contact form along with other required details and start working with the famous brands and the most happening industry. Accomplish your dreams easily. Multimedia Is media and content that uses a combination of different content forms. The term is used in contrast to media which only use traditional forms of printed or hand-produced material. Multimedia includes a combination of text, audio, still images, animation, video, and interactivity content forms.

Multimedia is usually recorded and played, displayed or accessed by information content processing devices, such as computerized and electronic devices, but can also be part of a live performance. Multimedia (as an adjective) also describes electronic media devices used to store and experience multimedia content. Multimedia is distinguished from mixed media in fine art; by including audio, for example, it has a broader scope. The term "rich media" is synonymous for interactive multimedia. Hypermedia can be considered one particular multimedia application. Examples of individual content forms combined in multimedia:



Still Images


Video Interactivity Footage

CATEGORIZATION OF MULTIMEDIA Multimedia may be broadly divided into linear and non-linear categories. Linear active content progresses without any navigational control for the viewer such as a cinema presentation. Non-linear content offers user interactivity to control progress as used with a computer game or used in self-paced computer based training. Hypermedia is an example of non-linear content. Multimedia recorded. A interactivity multimedia interactivity presenter or presentations can be live or recorded presentation may allow via a navigation system. A live presentation may allow via an interaction with the performer.

MAJOR CHARACTERISTICS OF MULTIMEDIA Multimedia presentations may be viewed in person on stage, projected, transmitted, or played locally with a media player. A broadcast may be a live or recorded multimedia presentation. Broadcasts and recordings can be either analog or digital electronic media technology. Digital online multimedia may be downloaded or streamed. Streaming multimedia may be live or ondemand.

Multimedia games and simulations may be used in a physical environment with special effects, with multiple users in an online network, or locally with an offline computer, game system, or simulator. The various formats of technological or digital multimedia may be intended to enhance the users' experience, for example to make it easier and faster to convey information. Or in entertainment or art, to transcend everyday experience.

A lasershow is a live multimedia performance. Enhanced levels of interactivity are made possible by combining multiple forms of media content. Online multimedia is increasingly becoming object-oriented and data-driven, enabling applications with collaborative enduser innovation and personalization on multiple forms of content over time. Examples of these range from multiple forms of content on Web sites like photo galleries with both images (pictures) and title (text) user -updated, to simulations whose co-efficients, events, illustrations, animations or videos are

modifiable, allowing the multimedia "experience" to be altered without reprogramming. In addition to seeing and hearing, Haptic technology enables virtual objects to be felt. Emerging technology involving illusions of taste and smell may also enhance the multimedia experience. HISTORY OF THE TERM The term "multimedia" was coined by Bob Goldstein (later 'Bobb Goldsteinn') to promote the July 1966 opening of his "LightWorks at L'Oursin" show at Southampton, Long Island. On August 10, 1966, Richard Albarino of Variety borrowed the terminology, reporting: Brainchild of songscribe-comic Bob (Washington Square) Goldstein, the Lightworks is the latest multi-media musiccum-visuals to debut as discothque fare. [1]. Two years later, in 1968, the term multimedia was re-appropriated to describe the work of a political consultant, David Sawyer, the husband of Iris Sawyerone of Goldsteins producers at LOursin.

Multimedia (multi-image) setup for the 1988 Ford New Car Announcement Show, August, 1987, Detroit, MI In the intervening forty years, the word has taken on different meanings. In the late 1970s the term was used to describe presentations consisting of multi-projector slide shows timed to an audio track. However, by the 1990s 'multimedia' took on its current meaning. In the 1993 first edition of McGraw -Hills Multimedia: Making It Work, Tay Vaughan declared Multimedia is any combination of text, graphic art, sound, animation, and video that is delivered by computer. When you allow the user the viewer of the project to control what and when these elements are delivered, it is interactive multimedia. When you provide a structure of linked elements through which the user can navigate, interactive multimedia becomes hypermedia.

WORD USAGE AND CONTEXT Since media is the plural of medium, the term "multimedia" is a pleonasm if "multi" is used to describe multiple occurrences of only one form of media such as a collection of audio CDs.

This is why it's important that the word "multimedia" is used

A presentation using Powerpoint. Corporate presentations may combine all forms of media content.

Virtual reality uses multimedia content. Applications and delivery platforms of multimedia are virtually limitless.

VVO Multimedia-Terminal (Germany)




Multimedia finds its application in various areas including, but not limited to, advertisements, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial temporal applications. Several examples are as follows: CREATIVE INDUSTRIES Creative industries use multimedia for a variety of purposes ranging from fine arts, to entertainment, to commercial art, to journalism, to media and software services provided for any of the industries listed below. An individual multimedia designer may cover the spectrum throughout their career . Request for their skills range from technical, to analytical, to creative.

COMMERCIAL Much of the electronic old and new media used by commercial artists is multimedia. Exciting presentations are used to grab and keep attention in advertising. Business to business, and interoffice communications are often developed by creative services firms for advanced multimedia presentations beyond simple slide shows to sell ideas or liven-up training. Commercial multimedia developers may be hired to design for governmental services and nonprofit services applications as well. ENTERTAINMENT AND FINE ARTS In addition, multimedia is heavily used in the entertainment industry, especially to develop special effects in movies and animations. Multimedia games are a popular pastime and are software programs available either as CD-ROMs or online. Some video games also use multimedia features. Multimedia applications that allow users to act ively participate instead of just sitting by as passive recipients of information are called Interactive Multimedia.

EDUCATION In Education, multimedia is used to produce computer-based training courses (popularly called CBTs) and reference books like encyclopedia and almanacs. A CBT lets the user go through a series of presentations, text about a particular topic, and associated illustrations in various information formats. Edutainment is an informal term used to describe combining education with entertainment, especially multimedia entertainment. Learning theory in the past decade expanded dramatically because of introduction of multimedia. has the

JOURNALISM Newspaper companies all over are also trying to embrace the new phenomenon by implementing its practices in their work. While some have been slow to come around, other major newspapers like The New York Times, USA Today and The Washington Post are setting the precedent for the positioning of the newspaper industry in a globalized world. ENGINEERING

Software engineers may use multimedia in Computer Simulations for anything from entertainment to training such as military or industrial training. Multimedia for software interfaces are often done as a collabora tion between creative professionals and software engineers. INDUSTRY In the Industrial sector, multimedia is used as a way to help present information to shareholders, superiors and coworkers. Multimedia is also helpful for providing employee training, advertising and selling products all over the world via virtually unlimited web-based technology MATHEMATICAL AND SCIENTIFIC RESEARCH In mathematical and scientific research, multimedia is mainly used for modelling and simulation. For example, a scientist can look at a molecular model of a particular substance and manipulate it to arrive at a new substance. Representative research can be found in journals such as the Journal of Multimedia. MEDICINE

In Medicine, doctors can get trained by looking at a virtual surgery or they can simulate how the human body is affected by diseases spread by viruses and bacteria and then develop techniques to prevent it. DOCUMENT IMAGING Document imaging is a technique that takes hard copy of an image/document and converts it into a digital format (for example, scanners). DISABILITY Disability Media allows those with disabilities to gain qualifications in the multimedia field so they can pursue careers that give them access to a wide array of powerful communication forms. MISCELLANEOUS In Europe, the reference organization for Multimedia industry is the European Multimedia Associations Convention (EMMAC).

CINEMA OF INDIA The cinema of India consists of films produced across India, including the cinematic culture of Andhra Pradesh, Assam, Gujarat, Karnataka, Kerala,

Mumbai, Punjab, Tamil Nadu and West Bengal. Indian films came to be followed throughout South Asia and the Middle East. As cinema as a medium gained popularity in the country as many as 1,000 films in various languages of India were produced annually. Expatriates in countries such as the United Kingdom and the United States continued to give rise to international audiences for Indian films of various languages especially Tamil, Telugu, Kannada, Malayalam, Bengali and Hindi. India is the world's largest producer of films. In 2009, India produce d a total of 2961 films on celluloid, that include a staggering figure of 1288 feature films. The provision of 100% foreign direct investment has made the Indian film market attractive for foreign enterprises such as 20th Century Fox, Sony Pictures, and Warner Bros.[8] Prominent Indian enterprises such as Zee, UTV, Adlabs and also Sun Network's Sun Pictures participated in producing and distributing films. Tax incentives to multiplexes have aided the multiplex boom in India By 2003 as many as 30 film production companies had been listed in the National Stock

Exchange of India, making the commercial presence of the medium felt.


A scene from Raja Harishchandra (1913) The first full-length motion picture.

A scene from the first motion picture of the Assamese film industry, Joymati (1935).

Devika Rani and Ashok Kumar in Achhut Kanya (1936).


A scene from Ritwik Ghatak's Nagarik (1952), earliest considered Bengali cinema's intellectual art film.

Wide open eyes, a continual motif in Satyajit Ray's The Apu Trilogy (19551959).

Guru Dutt in Pyaasa (1957), for which he was the director, producer and leading actor.

Time Magazine's "10 Best Soundtracks" of all time,[58] and he would later go on to win two Academy Awards for his international Slumdog Millionaire (2008) soundtrack. Dasavathaaram (2008), in which Kamal Haasan potrayed 10 historical roles, went on to get universal acclaim and became the Highest Grossing Indian Movie of All-Time[59]. Tabarana Kathe, a Kannada film, was screened at various film festivals including Tashkent, Nantes, Tokyo, and the Film Festival of Russia.[60] NEWS MEDIA

Electronic News Gathering trucks and photojournalists gathered outside the Prudential Financial headquarters in Newark, New Jersey in August 2004 following the announcement of evidence of a terrorist threat to it and to buildings in New York City. The news media refers to the section of the mass media that focuses on presenting

current news to the public. These include print media (newspapers, magazines); broadcast media (radio stations, television stations, television networks), and increasingly Internet-based media (World Wide Web pages, weblogs). ETYMOLOGY A medium (plural media) is a carrier of something. Common things carried by media include information, art, or physical objects. A medium may provide transmission or storage of information or both. Th e industries which produce news and entertainment content for the mass media are often called "the media" (in much the same way the newspaper industry is called "the press"). In the late 20th century it became commonplace for this usage to be construed as singular ("The media is...") rather than as the traditional plural. BROADCASTING Broadcasting is the distribution of audio and video signals (programs) to a number of recipients ("listeners" or "viewers") that belong to a large group. This group may be the public in general, or a relatively large audience within the public. Thus, an Internet channel may distribute text or music worldwide, while a public address system in (for example) a

workplace may broadcast very limited ad hoc soundbites to a small population within its range. The sequencing of content in a broadcast is called a schedule. Television and radio programs are distributed through radio broadcasting or cable, often both simultaneously. By coding signals and having decoding equipment in homes, the latter also enables subscription-based channels and pay-per-view services. A broadcasting organization may broadcast several programs at the same time, through several channels (frequencies), for example BBC One and Two. On the other hand, two or more organizations may share a channel and each use it during a fixed part of the day. Digital radio and digital television may also transmit multiplexed programming, with into one several channels compressed ensemble. When broadcasting is done via the Internet the term webcasting is often used. Broadcasting forms a very large segment of the mass media. Broadcasting to a very narrow audience is called narrowcasting. range of

TELEVISION In a broadcast system (television), journalists or reporters are also involved with editing the video material that has been shot alongside their research, and in working on the visual narrative of the story. Broadcast journalists often make an appearance in the news story at the beginning or end of the video clip. In television or broadcast journalism, news analysts (also called news-casters or news anchors) examine, interpret, and broadcast news received from various sources of information. Anchors present this as news, either videotaped or live, through transmissions from on-the-scene reporters (news correspondents). News films ("clips") can vary in length; there are some which may be as long as ten minutes, others that need to fit in all the relevant information and material in two or three minutes. News channels these days have also begun to host special documentary films that stretch for m uch longer durations and are able to explore a news subject or issue in greater detail. The desk persons categorise news stories with various formats according to the merit of the story. Such formats include AVO, AVO

Byte, Pkg, VO SOT, VOX POP, and Ancho Visual.


The AVO, or Anchor Voice Over, is the short form of news. The story is written in a gist. According to the script visual is edited. The anchor reads the news while the visual is broadcast simultaneously. Generally, the duration of an AVO is 30 to 40 seconds. The script is three to four lines. At first the anchor starts to read the news, and, after reading one or one -and-ahalf lines, the visual is aired, overlapping the face of anchor. The AVO Byte has two parts: An AVO, and one or more bytes. This is the same as an AVO, except that as soon as the AVO ends, the Byte is aired. The Pkg has three parts: Anchor, Voice Over, and Sign Off. At first a Script is written. A voice over anchor reads the anchor or anchor intro part. NEWSCASTER

Newscasters function at large stations and networks that usually specialize in a particular type of news, such as sports or weather. Weathercasters, also called weather reporters, report current and forecast weather

conditions. They gather information from national satellite weather services, wire services, and local and regional weather bureaus. Some weathercasters are trained meteorologists and develop their own weather forecasts. Sportscasters select, write, and deliver sports news. This may include interviews with sports personalities and coverage of games and other sporting events. NEWS MAGZINES

Cover of 2512, a monthly published in Runion.


A newsmagazine, sometimes called news magazine, is a usually weekly magazine featuring articles on current events. News magazines generally go a little more in-depth into stories than newspapers, trying to give the reader an understanding of the context surrounding important events, rather than just the facts.

NEWSREEL A newsreel is a documentary film that is regularly released in a public presentation place containing filmed news stories. Created by Path Frres of France in 1908, this form of film was a staple of the typical North and Commonwealth American, British, countries (especially Canada, Australia and New Zealand), and throughout European cinema programming schedule from the silent era until the 1960s when television news broadcasting completely supplanted its role. Path would eventually merge with RKO... An example of a newsreel story is in the film Citizen Kane (which was prepared by RKO's actual newsreel staff), which includes a fictional newsreel that summarizes the life of the title character. ONLINE JOURNALISM Online journalism is reporting and other journalism produced or distributed via the Internet. An early leader was The News & Observer in Raleigh, North Carolina, USA.

Many news organizations based in other media also distribute news online. How much they take advantage of the medium varies. Some news organizations, such as the Gongwer News Service, use the Web only or primarily. The Internet challenges tradit ional news organizations in several ways. They may be losing classified ads to Web sites, which are often targeted by interest instead of geography. The advertising on news Web sites is sometimes insufficient to support the investment. Even before the Internet, technology and perhaps other factors were dividing people's attention, leading to more but narrower me dia outlets. Online journalism also leads to the spread of independent online media such as openDemocracy and the UK, Wikinews as well as allowing smaller news organizations to publish to a broad audience, such as mediastrike. NEWS COVERAGE AND NEW MEDIA By covering news, politics, weather, sports, entertainment, and vital events, the daily media shape the dominant cultural, social and political picture of society. Beyond the media

networks, independent news sources have evolved to report on events which escape attention or underlie the major stories. In recent years, the blogosphere has taken reporting a step further, mining down to the experiences and perceptions of individual citizens. An exponentially growing phenomenon, the blogosphere can be abuzz with news that is overlooked by the press and TV networks. Apropos of this was Robert F. Kennedy Jr.'s 11,000-word Rolling Stone article apropos of the 2004 United States presidential election, published June 1, 2006. By June 8, there had been no mainstream coverage of the documented allegations by President John F. Kennedy's nephew. On June 9, this sub-story was covered by a Seattle Post-Intelligencer article. [1] Media coverage during the 2008 Mumbai attacks highlighted the use of new media and Internet social networking tools, including Twitter and Flickr, in spreading information about the attacks, observing that Internet coverage was often ahead of more traditional media sources. In response, traditional media outlets included such coverage in their reports.[2] However, several outlets were

criticised as they did not check for the reliability and verifiability of the information. INTERNET The Internet has allowed the formal and informal publication of news stories through mainstream media outlets as well as blogs and other self-published news stories. Journalists working on the Internet have been referred to as J-Bloggers, a term coined by Australian Media Academic Dr Nicola Goc to describe journalists who [blog] and [blog]gers who produce journalism. "J-Bloggers: Internet bloggers acting in the role of journalists disseminating newsworthy information, who subscribe to the journalistic ideals of an obligation to the truth and the public's right to know" (Media and Journalism: Theory to Practice (2008) Melbourne: OUP, p45) . The web has also seen the development of Online Newspapers and Online magazine. E-zines is a result of the new magazine templates used by literature Broadcasting a .com Media, is one example incorporated within its Internet