A STUDY ON MARKETING & HUMAN RESOURSE MANAGEMENT

Conducted at FACT Ernakulam Dist.

Submitted in Pastel fulfillment & the requirements & for the award of the Degree of BBA of the University of Kannur

Submitted by Anju Satheesh. M Anjali Sebastian Jini. M. Andrews Rajeswari M.K. Ramseena. A Sunu K.S

Under the guidance of mrs.Rekha KANNUR UNIVERSITY 2010-2011

CONTENTS
Serial No Topics Page No

Chapter-I Introduction Importance of Study Need for the study Objectives of the study Scop of the study Methodology of study Limitations of study Industry profile Chapter ± II  Company Profile Chapter ± III The FACT  Division of FACT  Objectives of FACT  Sales promotion programe in FACT  Milestones of FACT  Abbreviation of organization chart  FACT Product  Organisation chart ( FACT) Chapter ±IV  Marketing department  Characteristics  Objectives Chapter- VII  Findings and suggestions Chapter VIII  Conclusion Chapter IX  Bibilography Chapter X  Questionnaire        

DECLARATION

We do hereby declare that this report on MARKETING AND HUMEN RESOURACE MANAGEMENT study at FERTILISERS AND CHEMICAL TRAVANCORE (LTD) is submitted to KANNUR University in partial fulfillment of the requirement for the award of the degree of Bachelor of Business Administration is a bonfire record of internship iraincny undergone by is in the form and prepared under the guidance of Mr. Thomas Paul Lecturer, Department of Marketing Management studies.

for his guidance and support which the renderd through out study and he was interments in shaping this report.C. It my privileges that I had the opportunity undertake my project work in the public sector FACT. Ambrose manager Irainng Fact . My Since thanks tpo Mr.ACKNOWLEDGEMENT I take opportunity to convey my sincere thanks to all have helped me and given their valuable guidance in doing this report. . Mr. Thomas Paul for providing me the opportunity to do my project work in computer centre . K.

satistation or delighted of a customer is depending on its expectation and pertormance of the product. The thired slage of expansion of FACT was completed in 1962. Depending on the extent which his requirement is net a customer may be classified as satistied and dissatisfied and delighted thus the dissatistation. The significant role played Indian fertilizers industry is taking the mpost important challenges in feeding the ever growing population.000 Mt Nitrogen FACT became a Kerala state public sector enterprice on 15th August and 21st November 1962 the government of India becomes the major shareholders . In 1947 FACT Udyogamandal Started Production of Ammonium Sulphate with an installed capasity of 10. The second stage of expansion of FACT was completed in 1962. The tird stage of expansion of FACT was completed in 1965 with setting up at a new Ammonium sulphate plant. The thired stage of expansion of FACT was completed in 1962. with limited requies for sustainable agriculture can never bee undetermined it is a FACT . The thired stage of expansion of FACT was completed in 1962.INTRODUCTION FACT indices forst large scale fertilizes unit was set up in 1943.

Marketing is the belt that connects the two major wheels of any economy namely. The first large scale factory the FACT Ltd. Marketing is the creation of utilities as goods and services get value addition by the time they reach the consumers. possession and awareness utilities ³. So that it is not mearly one of the biggest fertilizers enterprises in the country but also a legent of the modern times and triumph at the public sector. Was commenced Udyogamandal.proved beyond doubt that the application of Fertilizer is a must to newish the soil that feed the ever growing population not only in indie but also in the world. Eloor Kerala at in 1943 FACT has Since the grown and branged at in a fantastic manner . Goods and services do not move automatically from the makers to the users. satisfaction to the consumers and surplus to the producers and manufactures. producers and consumers. . There is a definite mechanism that burings about exchange of goods and services against money or money¶s worth for the mutual benefit.namely. time. That is why. in economic jargon ³ Marketing´ refers to ³ all the activities involved in the creation of place.

employee safety and performance. The dealer needs and values should influence every aspect of the organization strategy. In case of fast moving consumer Goods. Costomer focus initiatives . All other activities of marketing of marketing should be only supportive function to increase Market share. the first stop in understanding the dealers in to listen to them.. employee safety and performance. By increase dealer attitude a company can surely improve its sale some that better what in actually doing now . A company needs to hear what its dealers are saying about its people. sales & Marketing programs operational procedures and information & measurement system. . product service and vision their information help to develop meaningful product and services . product & services development.Even through customers satisfaction and other factors should affect it. product and organization strategy. By measuring dealer attitude the company can go better remedies . dealer should deside Nhat brand a particular customer should buy or not. Understanding the dealer in critical to the success of any customer.IMPORTANCE OF THE STUDY Dealer attitude in one of the important things in marketing of a product.

NEED FOR THE STUDY No business can exist successful without customers. This means that the organization will larn to become customer centered where the customer are actively valued as a central part of a business being merely customer focused customer centered companies quickly learn to appreciate the real benefits of information feed back involving there customers and end users becoming less content with mearly measuring . .

7. 1. To study the interdependence of different dpts. To understand evaluated functions and activities of various departments. To make a Swot analysis of the organization . To study the history of Fact 3. 4.OBJECTIVE OF THE STUDY The organisation study was carried pout at Fact Ltd. To make an in ± depth study on various policies. . 6. To gain a partial explosure to the actual work situation. 5. To understand organization frame work and its functioning 2. procedures and programme. Udyogamandal to the achieve the following Specific Objectives.

A sincere attempt has been made for precise and comprehensive study of the matter. .to day activities and administration of the company .SCOPE OF THE STUDY The aim of organization study was to find out the day. The study was conducted from the October 13th to Nov 9th 2010 .

in this study secondary data were collected from company¶s website. in this study the primary data¶s were collected mainly through observation .METHODOLOGY OF THE STUDY OBSERVATION By observing the general surrounding the functional process interactions of employees etc« work site and plans were visited were the actual process of product on and thus activities of various Departments were seen and understood. manuals and journals. and Questionnaires . . interviews . Data collected by the investigator directly for the purpose of investigation is known as primary data . annual and reports. SECONDARY DATA Secondary data are those which have already been collected by some one else . DATA COLLECTION Primary Data: Primary data are those which are collected a fresh and for the first time and thus happen to be the original in character.

LIMITATIONS OR STUDY 

Time was major limiting factor  Critical analysis was not possible due to the non- availability of certain information .  Study was not possible due to non functioning of various plants in the division .  As the cochin division FACT is at Ambalamedu and EEW division at were collect from FACT website and manuals

INDUSTRY PROFILE

Indian fertilizer Industry is expected to play a vital role in the economic development of India. Indian economy is likely to grow at a rate of 8% or more per annam. To achieve this economic growth agriculture must grow at 4% per annum. Modern incentive agriculture is heavily dependent on

chemical fertilizers for obtaining high yields and any growth in agriculture is not possible with out of fertilizer industry . Nitrogen phosphorus and potassium are the essentials demand for the better growth of plants. These element should be provided buy the sort. Agriculture has always been the mainstay of our people and we have been filing the land and reaping the harvest for hundred¶s where the land was becoming lesser and lesser. In the early half of the 20 centaury we found

that an import to meet our minimum food green requirement. The emergency aim was to grow more food design the wonder replenishes chemical fertilizers. The sufficient role played by the Indian fertilizers industry is laking the most important challenge in feeding the ever growing population, limited resources for sustainable agriculture can never be undermined . with

The first large scale factory tbe fertilizer and chemical (Hcl) was commenced on the basis of river Periyar at udoyogamandal. Kerala in 1944. FACT was since them grown and branched out in a fantastic manner so that it is not nearly one of the biggest fertilizer enterpruises in the country but also legend of modern items and a triumph of the public sector . India is the largest producer and consumer of chemical fertilizer in the world and accounts for about 12% world¶s fertilizer consumption. The

country produces several straight Nitrogenous fertilizers such as DAP (Di Ammonium Phosphqate) and several NPK complexes. Urea and DAP are the main fertilizer produced in India. Fertilizer and chemical industry in India are undergoing major

transformation. This industry is gradually being decontrolled. Administered pricing also being replaced by market determined pricing. Besides recession and consequent declined in the prices of certain inputs and finished products in international market has made its domestic products costly and uncompetitive. Fertilizer, any material organic or inorganic natural on synthetic put in the soil to impore the quality of plant growth. Chemical fertilizer are devided in to three natural elements. They are

Nitrogen : potassium and Phosphoresces International Scenario When there are large areas of unused frontier land in the world it was often more economical for farmers to move on to new unfarmed land than to invest additional money in fertilizers for the .and they were than farming. a practice convinced in the second half of the 20th century in some under developed areas of the world. The use of manure and composts is probably as old as agriculture itself and many other material such as ground bones. dried blood and fish were employed long before the chemistry of soil and crops was understood. The disappearance of frontiers combined with improvements in the technology of fertilizers manufacture and more effective Transportations lead to growing role of fertilizers for producing the needed and fiber . wood ash from burning the fallen trees. They are around . The pesticide Industry in the country is also amony the fast growing sector in the world. National Scenario India is one of the world¶s largest producers and consumers of fertilizers both phosphorescent and Nitrogenous.

38% and 22% respectively. Potassium and complex fertilizers . The central government has always been controlled with budgetary constraint while on the other side the government political obligations never permit any realistic decision. 71% of total fertilizer consumption during 1994-95 was of the nitrogen variety where as phosphorous and potassium fertilizer accounted for 22% and 7% in the same year . Roughly a sum of rupee 10 million has been the total investment in the industry. The government of India has implemented and co0mmissioned major fertilizer project 1988-99 and invested Rs.20 chemical fertilizer used in country at present. tack of inter ministerial conardenation has also joined the Industry by way of recently introduced custms the basic pnrnciples of RPS ( Relation . where as the consumption was of the order of 13. Where urea. The share of public and consumarate Sector in capacity is 40%. phosphate.00 crores . and ammonium phosphate are the major nitrogenous fertilizer . Calcium . The problem of the industry is the second demand for its products large working capital requirements . 4122. These fall consider four categaries namely nitrogen.05 million tones. The long credit periods enjoyed by the bager for slashing the we pf chemical pesticides . The total fertilizer capacity in India was 12.02 million tones in natnent terms.

Their commercial developments may not prove for layerscale production and application . Due to the entry of competitors in the field of fertilizers FACT has lost its market share 62.47% Technological progress The two major products namely urea and DAP are expected to remain from of product.2% to 53. The state¶s agricultural productivity is decreasing year by year. State scenario Kerala has high degree of land use and cropping intensity. This is competitively higher than other companies in Kerala.4% in Kerala . The production and cultivation of rice is decreasing and the farmers are attached to commercial crope like rubber and account. FACT is having a market share of 53.Pricing scheme ) Itself has been lost and currently or appears to be a way regarding the efficiency of industry. there to no corresponding . Due to decreas in the cultivation of rice the consumption of nirate and potash has come down. Even through the consumption of fertilizer in India has increased considerably daring the last two to three years. The per hectare consumption of fertilizer in deferent states in India the position of Kerala is one of the low Ranking states.

increase in the indigenous production capacity. increase in price of The steep in the new material and is limited availability international market pose a serious threat of Indian fertilizer Industry. . india fertilizer industry to adjust with global ensuronment when reduction . energy efficiency cost and economics of scale are crucial . For the development of fertilizer industry in India. The Indian fertilizer Industries continue to grapple with the issces. As a result the country has to depend on input of fertilizer to meet the increasing demand. liberalization and globalization of the economy. Which rise out of changes is overall policy frame work.

C. of India became the major share holders . . The next stage of expansion of FACT was completed in 1965 with the setting up of a new Ammonium sulphate plant. 10 to each fully paid up . It was then that a daring and foresighted administrator of Travancore ( Kerala) Dr.P. had evercome the obstacle and pawed the way for setting up a chemical fertilizer factory . In equity shares of Rs. FACT ( Fertilizer and chemical Travancore Limited ) in 1943 .COMPANY PROFILE The second world war which cut of tractitional sources of imports of food grains aggravated our problem and the famine conditions that prevailed in some parts of the country made up sit up and think chemical fertilizers was the answer . But we did not have the technical k now have rawnaterials and the resources for setting up fertilizer plant. Ramaswamy Iyer. In the fear 1960 ( 15th August ) FAST became a public sector unit and towards the end of 1962 ( 21st November) the Govt. FACT Engineering work ( FEW) was established in April 1966 unit to fabricate and install equipment for fertilizers plants. In 1947 FACT Started production of Ammonium sulphate with an installed capacity o0f 10000MT Nitrogen per Annam at Udyogamandal near cohin .

At first the FACT became a Kerala stater public sector enterprise on 15th August 1960 and towards the end of 1962( 21st November) the Govt. . The FACT Ltd has extended and diversified over the year and has became one of the major producers of fertilizers and allied chemicals in India. Educating the farmer on the advantages of chemical fertilizers of the agriculture sectror established FACT as a trined of the farmers. FACT targeted the farmer as the basis factor in the green revaluation. of India become the major share holder owned by 80% of the share capital The FACT was the first large scale fertilizers factory in India since than it has played a major role in creating fertilizer consciousness among the farmer and giving the positive direction to the modernization of agriculture in India FACT soon became the heart heat of the agriculture production in India.

cinema./ FACT undertook these responsibilities with a missionary zeal and enalarged its promotional objective from marketing of fertilizers to scientific farming This also called for a multi-media publicity campaign while making fuel use of media like the press. farming on the farmer is own plots. the full responsibility for selling the fertilizer concept to the tradition bound farmers also rested on the company. The farmers had to be not only persuaded to accept fertilizers as a necessary in put for better production but also to be instructed on the correct method of applying fertilizers. The farmers. the outdoor and other forms of printed word.DIVISION OF FACT In a particular Socio. by and large. at the right time and in the right measure. were reluctant to try out such a new product to tally unfamiliar to them.economic context in which FACT became the first large scale producer of chemical fertilizers in India. FACT lid great stress on undertaking demonstration. It become clear to FACT that their role did not end with producing and selling fertilizers. This involved an elabarate and well planned fertilizer promotion programme and a well tutored dealer net work. where the farmevs in the neighbor hood could .

come and watch for themselves the activities and the transformation taking places right before their eyes . the unit commenced commercial production with an ammonium. Udyogamandal Division The UD of FACT can called as the mother unit of the entire fertilizer industry in India. A parts from the manufacture of Ammmonium sulphate and FACT MFOS 20:20:0:15 various chemical like ammoniua . Manufacturing Division . .000tones of nitrogen . and sulpur dioxide etc are also produced here. sulphate plant having a capacity to produce 10. HZSO4 ( Sulphuric acid) oleum. such group discussion soon developed in to regular dassess. In 1947 the year India got independence. The study classess became more or less regular feature and agricultural extension officiers and other experts on farming were associated with these programmes and their help and advice gave the farmers grater confidence to use chemical fertilizers for boosting up their agriculture production. FACT field staff also took such opportunities to meet as may farmers as possible and have discussions with them . The present annual nutrient production capacity of Udyogamandal division is 76050 tones of PZOS. when their doubts were eleured and their confidence gained.

Textile filament yarn and engineering plastics. which is extensively used for the production tyrecord. mainly FACT AM Dos NP 20-20-013 and DAP 18:46. FACT¶s caprolactam exported to various countries including the USA. Cochin Division (CD) Cochin Division of FACT is located at Ambalamedu. Marketing Division In the particular socio-economic context in which FACT became the first large scale producer of chemical Fertilizers in India. adjacent to the Kochi refineries Ltd. THE FETRTILIZER FESTIVAL was a novel idea introduced by FACT in fertilizer promotion. the raw material for Nylon-6. Plants for Manufacture of 485000 TPA complex fertilizers. not only earns precious foreign exchange but also appreciation. THE VILLAGE ADOPTION SECHME was . with an installed capacity for the manufacture of 330000 TPA Urea. and was commissioned in 1973.Petrochemical Division (PD) The division of FACT manufactures caprolactam. were added in 1976. the full responsibility for selling the fertilizer concept to the tradition bound farmers also rested on the company. on account of its excellent quality.

over on of Ammonia. FEW ( FACT Engineering Works) FACT Engineering works (FEW) the fabrication and Engineering Division of FACT was established in the year 1966. FEDO ( FACT Engineering and Design organization) Established in 1965. was a new experiment in Hydrogen.another new concept developed by FACT for the first time in the country . Fertilizers like Urea. single super phosphatre. phosphoric Acid. FESO has been evolved into an engineering power house with capability that encompasses every fact of project engineering and mgmt . FEDO has . Customer satisfaction through engineering excellence 2. 3. Provide product/service that meets customer and applicable regulatory requirements. Ammonium sulphate. Continued improvement of quality system. ammonium chl oride. FEW is one of the leading contracting offering services through the manufacturing wing with modern . sulphuric. complex fertilizers etc FEDO quality policy 1. FACT AGRICULTURAL STUDY CENTRE agricultural extension work.

Today CSC is equipped with Divisional data base servers ( Sun enterprise 250) at each the 3 production divisions and around 700 PC nodes. The computing nodes are connected via WAN ( Wide Area Network) at inter division level through 64 Kbps/2Mbps BSNL Leased Lines/Fibre optic link and Ethanet LAN ( Local Area Network) at department level. A cooperative Internet provides email access to senior level officers. . The integrated system. besides hosting web pages containing daily updates of key production and financial figures. engineering and commercial applications. The on-line integrated information system (OIIS) that links all the functional areas of the enterprise has been jointly developed and implemented by M/S Tata consultancy service and CSC. which runs on oracle. The centre is equipped with service in all its divisions connected by FACT NET and intranet network.81 data base platform optimizes business process of the enterprise and provides information for decision making.fabrication and testing facilities and the project wing undertaking project construction works . Computer service centre FACT computerized its activities since 1965 to meet the growing need for management information.

computer aided design and estimation system and project management system among others. Attendance recording system. CSC has an important role to playing keeping the management abreast of the past faced technological changes in the field of information technology and recommenting timely enhancements of the IT resources in the neterprise.com-merce as soon as the technology catches on in a big way in the India business sector . CSC is gearing up to the project FACT in to the promising area of E. pay roll system. material maintenance system Human Resources system. financial accounting system..Major software system in the organization are developed and maintained in house by the skilled work forcent CSC. Process optimization system . This include production MIS.

FACT has been widest range of festilizers and is making available to the farmers spread over a wide area covering the enfire south. Engineering and design organization (FEDO) and fact Engineering work (FEW) are well known names to day not only in India but also outside the country. . FACT has also succdessfully branched out in to the fields of chemical & festiliers technology. FACT has since the group expanded and branched out in out fantastic manner so that today it is only merdy one of the biggest fertilizer enterprise in the country but also a legend of the modern times and a friumph of the public sector . It was then the large scale fertilizer factory in the entire country. straight festilizers like ammonium sulphate & urea also complex fertilizer like factumfos 20-20 FACT DAP amnd a host NPK mixture to suit all cropes and all soils.THE FACTORY FACT was founded in Udyogamandal on the bank of the river periyar in 1944 .

but also to be instructed in the correct method of applyiong fgestilizers at the sight time & the right measures . The farmers had to be only persuaded to accept fertilizers as a necessary input for better production. This involvied an elaborate and well planned festilizer promotion program and well tutored dealer network. FACT undertook these responsibilities with a missionary seal and enlarged its promotional objectives for mastating of festilizders to marketing of fertilizer to marketing of scientific farming . .The role of fact did not end with producing and selling festilizers .

Development Centre .ORGANIZATION CHART FACT Manufacturing Division Engineering & Fabrication Division Marketing Division Udl Division Cochin Division Petrochemical Division Factengineering FACT and design organiz Engineering ation (FEDO) workers (FEW) Research Development centre Computer Science Mgnt.

Udyogamandal Division y y y y y y y y Ammonia Sulphuric Acid Factomfos Phosphoric acid Ammonium Oleum Synthesis gas Cas bondioxcid Cochin Division y y y y Urea Phosphoric Acid Factomfos Sulphuric Acid Petrochemical Division y Caprolctum FEDO y Techno-Economic Feasibility studies y Engineering consultancy y EPS contracts y Energy Audit y Thrid party inspection .Product at Various Divisions 1.

Protecting company 4. Responsibility 8. Accountability 9. Ethical conduct 2. Trusteeship 10.y Construction mgnt y Plant assessment and health study FEW y y y y y Design and fabrication ofg pressure vessels. FACT¶s Code pof Business conduct & Ethics 1. Conflict interest 3. Unity 7. Fabrication and eracting of pipe Fabrication and laying of cross country pipe lines Project executire mgnts. Integrity 5. heet Exchange coloumns. Adherence of government policy . reactors pen stocks etc. Excellence 6. storage tanks.

No rights created. Petrochemicals. Chemicals. General Information at a glance Name Incorporation : The festilizers and chemical Travencore Ltd. Share holders 13.11. Eloor : Eloor. Udyogamnandal. Health& Safety 15. Marketing FACT Engineering workers ( FEW) Fact Engineering & Design organization (FEDO) FACT research development centre . Compliance with law 16. Corporate Opportunities 14. : 22nd September 1943 : 26th June 1947 Commencement of Business Head office Registered : Udyogamandal. petro chemicals Udyogamandal Cochin. Banglore and Hydrabad Products Division : : Straight festilizer mixture. Innovation 12. 683 50 Kerala India Nature of Business : Manufacturing and production Laison officers : Mumbai New Delhi Marketing urea officers : Chennai . Trivandrum.

Sales Promotion Programe in FACT  Audiovisual  Fertilizers Advertisement.OBJECTIVE OF FACT  To generate a reasonable return to its investments  To ensure growth through expansion and diversification based on scientific and cysis  To prepare the organization to take on the challenges. radio and TV  Farmes contract programe  Villa adoption programe  Farmers meeting  Soil testing service  Field demonstration  Festilizers stall at exhibition .  To continually upgrade the quality of human resources of the company and promote organizational developments  To maintain optimum level of efficiency productivity and safety on all activities . Newspaper.

Cochin and petro chemical divisions with a recurring expenditure of Rs.posters. Nagarjuna Fertilizer Ltd.stickers  Cultural programs  Farmess seminars  Cash rebates and inceptives Pollution control in FACT FACT has already al ready invested I Rs. Rastria chemical fertilizers ltd Indian farmers fertilizer co-operative Southern petrol industrial ltd .million in specially setting up pollution control plants at UDl. Maglore Chemical Fertilizers Ltd. Consistent with our commencement to environmental health all necessary safe guards have been buit in to take care of the water and atmospheric pollution caused by effluent gases and liquids thrown out from the factory. 120 Million annually. Competitors to FACT SPIC MFL NFL MEL RCF IFFO SPIC Southern Petro Industrial Chemicals Madras Fertilizers Ltd. 500/. Chop book lets.

Leader in DxP .  NFL  MFL  RCF Nagarijuna fertilizer chemicals product Urea Manglore fertilizer Ltd. Restria chemical fertilizer Ltd Product Urea Di.urea and Di. Bio ± Fertilizer. JV for project mght seed research and development and has established products.ammonium phosphate and Intermedias an in to the globally competitive and phaspheric acid abroad MFL .Madras fertilizer Ltd Product.Urea and DAP plan for improving ammonia.Products.NPK 17:17:17 and variant Vijay urea. Agro chemical plans to switch over to LNG from naptha and import ammonia.ammonium phosphare and complex fertilizer plans to set up ammoniuam urea complex in north key project in iron  Zuari Industries Ltd Product.  KRIBCO Product.Urea.Particularly in do oman and Indo Iron project for cheaper gas Others: PP1.

Legal Frame work of the company FACT is a public Ltd. FACT is also bound to various laws take. copper smelting . y Factories act. Chambal Fertilizer and chemicals product ± Urea  Deepao Fertilizer and petrochemicals Product urea. DxP  Indo Gulf fertilizer and chemicals product urea . 1953 y Workmen compensation act 1923 y The payment of wages of Gratuity act 1972 y Trade unions act . 1946 y Payment of gratuity act 1972 y Provident fund and miscellaneous provision act 1952 . 1948 y Exicise act 1944 y Sales fax act 1959 Labour laws like y Industrial dispute act 1947 y Employee staff welfare Act. Company registrar under the companies Act 1956. 1926 y Standing carders act. complex ammonium sulphate.

The company¶s main business is manufacturing and marketing of : 1. Fertilizers 2. Caprolactum 3. Engineering consultancy 4. Fabrication of requirements Expansion of fact In the late 50¶s the udyogamandalam Division launched its first expansion with an outlay of Rs. 3 crores. Hcyblights of the period were the installation of two plants to produce phosphoric Acid and Ammonium phosphate The second stage of expansion involuny Rs 2 crores saw the replacement of the Firewood Gasifiation Process and the Electrolytie process by the

Tazaco oil Gasification process for which a new plant was set up. FACT became a Kerala state public sector Enterprise on 15th August 1960. On 21st November 1962, the Government of India became the major share holder. The 2nd stage of expansion of FACT was completed in 1962. The 3rd stage of expansion of FACT was complted in 1965 with setting up of a new Ammonoum sulphate plant. FACT has been a pace- setter in

marketing enolving a continuous and comprehensive package of effective communication with farmers and promotional programmes to increase the

fertilizer consciousness among our farmer. In fact FACT was the forst fertilizer manufacturer in India to introduce the village adoption cedcept since 1968 to improve3 agricultural. Productivity and enhance the over all socioeconomic status of farmers. FACT has a well organized marking Network capable of distribution over a million tones of fertilizers with the licensiny of cochin division in 1966 FACT further expanded and by 1976 the production of sulphate acid. Phospharic acid and urea was started in 1979 production of NPK was commercialized.

FACT Today

FACT¶s 2 manufacturing divisions at Udyogamandal and Cochin together have so far produced and distributed fertilizer nutrients which would have helped the farmers to produce millions of tones of food grains . FACT¶s marketing divisions in Kerala has well organized dealer supply network which ensures that even the farmer in the remotest village is reached and fully benefited through its agronomy and rural development services.

Vision of the Company To emerge as a leading company in the business of providing quality

Agriculture and industrial inputs and providing engineering services for indust for Industrial and infrastructural facilities .

Mission of the company To function as a dependable and globally competitive producer and to develop selfreliance in the field of Engineering and Technology, especially in the field of fertilizers, chemicals pertochemical oil & gas industries.

Ist State expansion completed Govt. Sulphuric acid plant commissioned CD-11.MILESTONES OF FACT 22-09-1943 26-06-1947 1959-60 21-11-1962 24-07-1965 13-04-1966 07-06-1966 15-10-1966 01-10-1971 27-04-1973 01-10-1973 10-11-1976 10-12-1976 10-01-1977 01-04-1979 1981 - Incorporation Production Started UD. Sulphuric acid plant commissioned CD-II. area plant commissioned UD 4th Stage 150 TPD Ammonium phosphate CD-11.phase 1 License issued UD3rd stage expansion completed UD 4th stage expansion completed CDI. of India became major shareholder FACT Engineering & Design Organization FACT Engineering works CD. NPK trail run started CD-11 NPK commercialized 450 TPD Sulphuric acid plant Modified to DCDA process .

caprolactum commercial production started VD.Carprolactum technical collaboration agreement 14-09-1984 6-08-1985 9-11-1988 26-07-1989 13-12-1989 21-09-1990 20-12-1990 01-03-1991 01-03-1991 - PD-Zero date of ASCC project PD.18-05-1984 - PD.12MW captive power plant PD. .Caprolactum license issued So2 Acid plant commissioned Award for excellemnce in performance FEW shifted to palluruthy Oleum production commenced CD.New Ammonium sulphate commercial production started 22-03-1993 - 900 TPD Ammonia plant commercial production Started 25-09-1993 03-11-1998 09-11-1998 - Foundation stone-900 TPA Ammonia plant 900TPD Ammonia plant guarantee Test run.

V.O C.ABBREVATION OF ORGANISATION CHART DIR TECh C.C F&F JGM UD PD CM CSP CME MGR PE - Director Technical Chief Vigilance officer Corporate planning Production coordination Cochin Division Udyogamandal Complex FEDO & FEW Junior General Udyogamandal Division Petro chemical Division Chief manager Chief Superomtend production Chief Mechanical Engineer Manager Plant Engineer .P P.D U.C C.

Anhydrous Ammonia 2. Caprolactum 4. Urea b. Straight fertilizers 1. Fertilizer Mixtures 1.0. Complex Fertilizers 1. Vegetable Mixture 4.FACT PRODUCTS FACT Manufactures the following products a. Rose mix 3. Factomfos 20:20. Sulphuric Acid 3. Ammonium Sulphate 2. Nitric Acid . NPK Mixtures 2. Diammonium phosphate (DAP) c. Chemicals 1. Garden Mixture d.15 2.

crystalline.Ammonium Sulphate It is a nitrogen fertilizer containing 20. free flowing etc. Its physical properties include non hydroscopic. Factomfos 20:20. It is the most widely preferred nitrogenous fertilizer for top yielding on all crops Another unique advantage ios that it contains 24% sulphar .Ammonium phosphate (DAP) DAP is nitrogen phosphorous fertilizer with 18% N and 46% P 205. rubber etc .0:15 Factomfos 20:20:0:15 is also called ammonium phosphate. NPK Mixtures FACT prepares on a very large scale all the standard mixtures for different crops as stipulated . Di. FACT prepares special tailor made fertilizer mixtures of any required grade for the plantation crops like coffee.6% nitrogen entirely in ammoniac form. The entire nitrogen is an anmonical form and phosphor fully water spluble. It is dealt as a straight nitrogenous fertilizer and also as an ingredient in fertilizer mixtures.hydroscopic and free flowing nature it is used for foliar application and is ideal for application on all soil and crops. an important secondary nutrient . The physical properties of factomfos include granular from ± non.

96% purity used mainly for the required form and manufacture of ammonium sulphate and ammonium phosphate Besides it also finds use in rubber and explosive industry and refineries it also finds useful in pharmaceuitical industry Sulphuric Acid FACT has one of the largest plants in Asia producing sulphuric acid.P and K together with secondary and trace elements in the correct quantity specially made for roses. Sulphuric acid manufactured in FACT plants has a purity of 98% . Anhydrous Ammonia Ammonia is one of the basic products in the manufacture of fertilizers. FACT produces Ammonia over 99. Vegetable Mixture They are marketed in 1 kg packets and are exclusively prepared for use of vegetable Garden Mixture They are sold in 1 kg packets and are specially prepared for garden.Rose Micture FACT rose Micxture is one tailor made for roses it is a blend of N. both flower and foliage types.

Khan Masood Ahmad Non. Pratibha Karan Sri. Mishra Dr.official Part-time Director .official Part-time Director Non.official Part-time Director Non.official Part-time Director Non.K. R.S.BOARD OF DIRECTORS Sri. Deepak Singhal IAS Ms.official Part-time Director Dr. Balan Non.com Official Part-time Director Official Part-time Director Non. Bodeiah Sri.official Part-time Director Sri. T. B./ Jeyachandran Director (Technical) vgsnarayanan@factltd.G Sri.official Part-time Director Non. Ghuman Dr.com Director ( Marketing) Director ( Finance) Sri.M. Sathish ChandraIAS Sri. S.G Chairman & managing Director (Acting) vgsnarayanan@factltd. Sankaranarayanan V. SankaranarayananV.

com pradeep@factltd.com sreelekha @factltd. Jayakumar A. John Roland Daniel Sri. Wesley Vedha J Sri. Tessy Thomas Sri. Ashok Kumar P Sri.V Smt. Sreekumar S Smt.com thomaspaul@factltd.com .)c CM(HR) CM(HR) CM(HR)c CM(IA) CM(Mat) CE(IE) CM(CS)-II CE(Corp plg) CM(LS) CM(Fin) CM(Technical audit isa@factitd.DEPUTY GENERAL MANAGER Sri.com avjayakumar@factltd.com legal@factltd. Thomas Paul Sri.com svkamath@factltd.p.com ashokkumar@factltd.com jwv@factltd.com CM (CS) CM (Admn. Sreenath v Kammath Sri.com sreekumars@factitd.Pradeep Sri.com tessy@factltd. Sathish Kuman M DGM(Fin) hari@factitd.Sreekumar P Sri. Hariharan S CHIEF MANAGERS Smt. Sreelekha Nair Sri. Ambika I S Sri.com msatheesh@gactltd.

Sasikumar C.com Sri. Ramakrishnan M. Nandakumar DGM ( Maint)UC/c DGM (T)YC/c CHIEF MANAGERS cks@factltd.UDYOGAMANDAL DIVISION GENERAL MANAGER Sri.com jeyachandranr@factltd.Thomas Issac Sri.com kselvan@factltd.P Prabhakaran Sri. Abraham Roy Mathew Sri. GM(UC)c JGM(OP)UC DEPUTY GENERAL MANAGER ti@factltd. V.D. Kalaiselvan Sri. Rajan. Jose Kurian CSP CE(TS) CE(E&I) kpprabhakar@factltd.P Sri. Muraleedharan A. Alil KumarN Sri.com dnanda@factltd.Jeyachandran R CSP(UD) CSP(UC)-II CE(E&I) CM(Mech) CE(I)/UC CME(UC)-I ampuralee@factltd.com mvr@factltd. Kurien Abraham Sri.com .com nanil@fedo.com Srajan@factltd. Suresh Babu N Sri.com kvsukumaran@factltd.com aroymathew@factltd.V COCHIN DIVISION GENERAL MANAGER GM(CD)c JGM (OP) CD CHIEF MANAGER nsuresh@factltd. K.com Sri.com Sri.K Sri.com kurien@factltd.S. Sukumaran K.V Sri.com Sri.com kosekumar@factltd.

com Philip Joseph DGM(M)c CHIEF MANAGERS Philip@factltd. Rajee C George CDM( Marketing ) CSMc AM( Tamilnadu) sureshnn@factltd. Suresh N.com Sri.com CE(Proj) PEETROCHEMICAL DIVISION GENEWRAL MANAFGER Sri.com cepcd@factltd. Daniel Madhukar Sri. Rajan. GM(UC)c JGM(OP)UC CHIEF MANAGER ti@factltd.com cvrbhaskr@factltd.K GM(M)c DEPUTY GENERAL MANGER anil@factltd.com Sri.Sri.N Sri. C. Mohanan I Sri.V.com kosepaul@factltd.com cepcd@factltd.com Srajan@factltd.Thomas Issac Sri.com Chief Manager ( Sales Promotion . Anil Raghavan M Sri.Suresh Kumar K S Sri.com Sri.com anilraghagvan@factltd.R Bhaskar CE(Maint) CE(TS)-II MARKETING GENERAL MANAGER mohanan@factltd.S. Sudhakara Shenoi V Sri. Anil V.com rdmadhukar@factltd. Jose Paul Sri. Gerorge Paul CE(Mech)CD CM(W/I) CME-II ksskumar@factltd.

com satishr@fedo.com FACT ENGINEERING AND DESIGN ORGANISATION GENERAL MANAGER Sri. Sunil Antony CE(PROC)/FEDO CE(M&PCE)FEDO CE(PIP)/FEDO CM(INSPN)FEDO CM(CONS)FEDO CE(CIVIL) FEDO CE(Proj)FEBL jacobkurien@fedo. Sreenagesh.Kurian Sri T.com sunilantony@factltd.com Pradeep@fedo.M K Radhakrishnan Nair CE(Ele.com mkrnair@factltd.K Sri.com fcec@fedo. Susamma Gorge CM ( Constn) CM ( Commercial) FEDO CE( Electrical/FEDO CE(Instrumentation/FEDO .D. C.)/FRBL Sri. Mariamma K T Sri.Pradeep Kumar Sri. Sathish R Sri. Mary Oomaen Smt.com CHIEF MANAGERS Smt.com cmcon@fedo.J GM(F&F)c DEPUTY GENERAL MAGNGER Sri George Joseph.com nagesh@factltd. Anil Kumar S Sri.&Agronomy Services) rcgeorge@factltd.K. Manuel Zacharias DGM(Proj)FEDO/c DGM(PR) FEDO/c DGM(Engg)/FEDO/c cpm@fedo.com asokkumark@fedo. Jacob Kurien E Sri. Geetha B K Sri.com Sri. Jose Smt.com manuelzacharias@fedo. Ashok Kumar K Sri.

com .com msatheesh@gactltd.com jwv@factltd.Pradeep Sri. Sreelekha Nair Sri.com ashokkumar@factltd.Sreekumar P Sri.com sreelekha @factltd. Ambika I S Sri.com DEPUTY GENERAL MANAGER Sri.com pradeep@factltd. Tessy Thomas Sri. Thomas Paul Sri.com tessy@factltd. John Roland Daniel Sri. Sathish Kuman M CM (CS) CM (Admn.com isa@factitd.com DGM(Fin) hari@factitd. Wesley Vedha J Sri.com legal@factltd.p. Sreekumar S Smt. Sreenagesh J GM(F&F)c nagesh@factltd. Sreenath v Kammath Sri. Hariharan S CHIEF MANAGERS Smt.)c CM(HR) CM(HR) CM(HR)c CM(IA) CM(Mat) CE(IE) CM(CS)-II CE(Corp plg) CM(LS) CM(Fin) CM(Technical audit thomaspaul@factltd.com svkamath@factltd.com sreekumars@factitd.FACT ENGINEERING WORKS GENERAL MANAGER Sri. Ashok Kumar P Sri.com avjayakumar@factltd.V Smt. Jayakumar A.

UDYOGAMANDAL DIVISION GENERAL MANAGER Sri.K Sri. Sasikumar C.com Srajan@factltd.P Prabhakaran Sri.P Sri.com .com nanil@fedo.com jeyachandranr@factltd. Kurien Abraham Sri.com DEPUTY GENERAL MANAGER Sri.com aroymathew@factltd.V DGM ( Maint)UC/c DGM (T)YC/c cks@factltd. GM(UC)c JGM(OP)UC ti@factltd. Nandakumar CHIEF MANAGERS Sri. Ramakrishnan M.com mvr@factltd.com CSP(UD) CSP(UC)-II CE(E&I) CM(Mech) CE(I)/UC CME(UC)-I ampuralee@factltd.com kvsukumaran@factltd. Sukumaran K. Alil KumarN Sri.com dnanda@factltd.com GM(CD)c JGM (OP) CD nsuresh@factltd.D. Muraleedharan A.com kurien@factltd. K.com kselvan@factltd.V CHIEF MANAGER Sri. Suresh Babu N Sri. Kalaiselvan Sri. V.Jeyachandran R COCHIN DIVISION GENERAL MANAGER Sri.S. Abraham Roy Mathew Sri.com CSP CE(TS) kpprabhakar@factltd.Thomas Issac Sri. Rajan.

Thomas Issac Sri. Suresh N. Rajan. Sudhakara Shenoi V Sri.com cvrbhaskr@factltd.K GM(M)c anil@factltd. Mohanan I Sri. Gerorge Paul CE(E&I) CE(Mech)CD CM(W/I) CME-II kosekumar@factltd.com DEPUTY GENERAL MANGER Philip Joseph CHIEF MANAGERS Sri.Sri.V. C.Suresh Kumar K S Sri.R Bhaskar MARKETING GENERAL MANAGER Sri.com CE(Proj) PEETROCHEMICAL DIVISION GENEWRAL MANAFGER Sri.com cepcd@factltd.S.N CDM( Marketing ) sureshnn@factltd.com kosepaul@factltd. Jose Paul Sri. CHIEF MANAGER Sri.com DGM(M)c Philip@factltd.com Srajan@factltd.com .com CE(Maint) CE(TS)-II mohanan@factltd. Anil V. Jose Kurian Sri.com GM(UC)c JGM(OP)UC ti@factltd.com cepcd@factltd.com ksskumar@factltd.

Geetha B K Sri. Anil Kumar S Sri.D.com cmcon@fedo.Pradeep Kumar Sri. Rajee C George CSMc AM( Tamilnadu) anilraghagvan@factltd.com satishr@fedo.com Pradeep@fedo. Anil Raghavan M Sri. Mariamma K T Sri.com sunilantony@factltd. Ashok Kumar K Sri. Sreenagesh.com manuelzacharias@fedo. Sunil Antony CE(PROC)/FEDO CE(M&PCE)FEDO CE(PIP)/FEDO CM(INSPN)FEDO CM(CONS)FEDO CE(CIVIL) FEDO CE(Proj)FEBL jacobkurien@fedo.J GM(F&F)c nagesh@factltd.com DEPUTY GENERAL MAGNGER Sri George Joseph.com FACT ENGINEERING AND DESIGN ORGANISATION GENERAL MANAGER Sri. Manuel Zacharias CHIEF MANAGERS Smt. Jacob Kurien E Sri.com mkrnair@factltd. Sathish R Sri.com rdmadhukar@factltd.)/FRBL .com Sri.Sri.K Sri.com DGM(Proj)FEDO/c DGM(PR) FEDO/c DGM(Engg)/FEDO/c cpm@fedo.com Chief Manager ( Sales Promotion &Agronomy Services) rcgeorge@factltd.com fcec@fedo.com asokkumark@fedo. Daniel Madhukar Sri.M K Radhakrishnan Nair CE(Ele.

Sri. The product quality of FACT caprolactum is among the best available in the world Sri.K.K. Sreekumar M Sri. Jose Smt. Pradeep. Susamma Gorge CM ( Constn) CM ( Commercial) FEDO CE( Electrical/FEDO CE(Instrumentation/FEDO FACT ENGINEERING WORKS GENERAL MANAGER Sri.com msree@factltd.P DGM (FEW)c CHIEF MANAGER Sri . Pradeep.P DGM (FEW)c CHIEF MANAGER cep-fw@factltd. Rajeswarn K CE(PROJ) FEW CE( Inspection) nagesh@factltd.com Caprolctum Caprolactum is the raw material for nylon-6.com cep-fw@factltd. Gupta Chief Vigilance Officer factcvo@factitd.com Sri. Sreenagesh J GM(F&F)c DEPUTY GENERAL MANAGER Sri. Sri.com Sri .Sri. A. Mary Oomaen Smt. C. Rajeswarn K CE(PROJ) FEW CE( Inspection) msree@factltd. J. com . Sreekumar M Sri. J.Kurian Sri T.

Sreekumar S Smt.S Sri.EXECUTIVE DIRECTOR Sri. Ambika I S Sri.com kvbnair@factitd.com DGM(Fin) hari@factitd. Venkatakrishnan. V.com sreekumars@factitd.V.com vsi@factltd.com . Mathew George Sri. Murali Nair V GM(Mat) GM (Trg&Dev)c GM (HR)c GM (Fin)c Chandra@factltd.Chandrasekharan P. Subramony Iyer Sri.com mgeorge@factltd. Sreelekha Nair CM (CS) CM (Admn.)c isa@factitd.com Executive Director (Finance ) Company Secretary venkat@factltd.K.K Sri. Hariharan S CHIEF MANAGERS Smt.com murali@factltd.com DEPUTY GENERAL MANAGER Sri. Balakrishnan HEAD OFFICE GENERAL MANAGERS Sri.

There is a defenit mechanism that brings about exchange of goods and services against money or money¶s worth for the manual benefit. .MARKETING DEPARTMENT ³ Marketing is the creative management function which promotes trade and employment by assessing consumer needs and enitiating research and development to meet them. It coordinate the resourees of production and destitution of goods and serices and determines and directs the nature and scale of the total effects required to seek maximum production to the ultimate user´ -United kingdom Institute of Marketing Goods and services donot more automatically from the makers to the users. Marketing is the belt that connects the two major wheels of any economy namely. satisfaction to the consumers and surplecs to the prosducers and manufactures.namely. Producer and consumers. Marketing is the creation of activities as goods and services get value addition by the time they reach the consumers.

Naturally. 3. It is value Driven 5.profit making organization Objective of Marketing 1. It is covers Both profit and non. To develop and implement Gaudery policies for Better Results Invocative marketing gcuding policies and their effective . It is proactive to the environment 6. To Apply effective and intelligent Modern Marketing policies The economic turbulence of the last decade and present µmeltdecern µ that has caught the whole arled in to economic slow down has really possed many challenges to the dynamic field of marketing 2. Change is continueny preoccupation among the market. some developments are gradual and progressive. It is mutuality of benefits 4. To Develop the Market Field Marketing is the most dynamic field were change rule the ` roost.Charecteristic of marketing 1. It is customer orented 3. It is operational 2.

wit vision and judgment. 5.implementation are sure to yield better results. 4. The decisions are based on information. To suggest solution by studying the problem Relating to marketing Identfgency the problems and giving fitting solution to the problem to various aspects pof marketing is recully a challenge to the mental faculties of marketing managers namely. Many of the innovative companies got their best ideas from customers. Marketing decisions are more complex and indicate having impinging impact on the very fortone of a company. To find sources for further information concerning the marketing problems The world of business is morning on the basis of countless decisions. Marketing information is generated more outside the organization that shapes the incoming problems and solution Benefits of Marketing Benefits of marketing accure to both the society and indirudual forms engaged in marketing actnities .

A. Benefits to the society as a whole: Marketing is a social and economic constitution and is a part of soIiety and there fore plays a significant role in forever of society The following benefits are enjoyed in a society. 1. It is an instreement to uplift the living standards millions 2. It provides gainful employment opportunities 3. It stabilizes the economic condition B. Benefits to the individual firms There are countless firms engaged is marketing activities which stand to benefit through the system of marketing 1. It enable the firms to earn more profits of teeming

2. It act as a basic for marketing vital decision 3. It act as a sources of new ideas The Promotion ±Mix Promotion mix is the communication mix which deals with the personal and impersonal persuasicve communication about the product or service pf thej manufacturer. Though companies communicate with their present and potentioal customers in wide variety of wauys the most distinguishable

categories

are

two

namely,

personal

and

impersonal.

Personal

communications relate to face to face meeting between the sales force of the company and the clientele. Factors influencing promotional mix Four factors should be taken into account in deciding promaotional mix, they are a. Amount of money available for promation b. Nature of the market c. Nature of the product d. Stage of product life cycle India is the third fertilizer in the world largest producer and consumer of chemical world fertilizer

and accounts for about 12%

consumption. Fertilizer is generally defined as only material, organic or inorganic, natural or synthetic, which supplies on or more of the chemical elements required for the plant growth . The fertilizer industry has a very humble beging in 1906, when the first manufacturing unit of single super phosphate setup in rainpet near Chennai with an annual capacituy of 6000 MT.

THE STUDY It is a fact that small or financially weal companies are likely to rely on personal selling dealer displays or joint manufacturer- retailer advertising . But in case of the firms and large PSE¶S like FACT budget allocation for sakes promotion activities are found to be adequate and the question will found in appropriate way.

30 0.48 13.00 0.61 Expenditure lakhs Dealer muting 14 Soil sample Sponserned programme 3000 25 From the above report it is quite clear that barring soil sample analysis and wall paintings budet utilization for various sales promotion techniques are amazingly low.00 1.00 21.15 0.40 2.80 3.48 0.53 0. .45 2 5 8 21 08-8-09 Actual Quarter Yearly Budget 08-8-09 2.54 6.10 0.80 2.70 2.60 0.50 Actual Quarter Yearly 0.00 4.05 20 2 3 3.40 8.Farmer Education And Fertilizer Promotion Activities Activities Acttirements Target Agricultural Seminar 40 Demonstration 50 Fertilizer bio fotiler Special cxrop campaign Wale painting 770 458 4 2246 10 698 7 2600 12 7.98 1.00 1.24 0.

For a promotional campaign to be successful the efforts of the participating groups must be co-ordinate effectiveing. Geographic scope of the market. but as the market broadens geographically greater stress must be placed on advertising. Concentration of market:. carefully placed adcvertisements that reinforce the personal setting and sales promotional efforts.local market . well timed .Nature of the Market. The sales force will explain and demonstrate the product .total number of prospective buyer is one consideration fewer potential buyers there are more effective personal selling as compared with advertising Nature of products Consumer products ans industrial goods frequently require different strategies with regard to industrial goods installation are not prompoted in the same way as operating supplies. house hold consumer or middle man. Type of customer promotional strategy is influenced by whether the organization is aiming it¶s promotion at industrial users. The personal selling effort will be coordinated with the advertisement programme.personal selling may be adequate in small . This means that the advertising programme will consist of series of recated.

D. Mass media 3. Squad programmes . The sales people will also be fally informed about the advertising part of the campaign. 1 Interpersonal media a. with farmers b. media that are available were limited in number reach. so that they can be become effective participates Media available for fertilizer promotion µ In the initial years fertilizer promotion in India were severly handicapped in their promotional efferts due to constraints of media i.bnenefits stressed in the advertisements. such as the media used etc to the middleman. coverage and cost effectiveness. Krishi Vigyan Kendtra¶s e. Study cases /G. 1. Specialized media developed specifically for fertilizer promotion. Interpersonal media 2. Agricultural seminars d. We can classify the media used for fertilizer promotion in to the following there heads. The sales people will have to carry information .e. Perpectual on going training of fadfrmers c.

mike announcement gramophone. 2. stow cases etc Point of sale display other than show cases. in the . tin plates.As the name imploes tjhis method is more personal and conserecontract with farmers are developed through promotional methods. Agricultural gournats /home magazines and bulletion B) Audios:Radio. Methods involved in this categaroy are:A) Printed Media :1. Direct mail service 3. Advertisement in the press and journals 2. loudspeaker.signs. Literature on crops and products¶ 4. public meeting C) Visuals:Exhibitions Hoarding. cinema slides. wall paintings and posters Weon. records cassesttes. Mass Media:A mass communication technique involves number of people shartest time possible.

television .D) Audio visuals:Mobile audio visual unitsifilns . puppet show. 3. Comprehensive agronary services 7. Village adoption program 6. Village adoption programmes (VAP) It aims at transformation of the economic scene of the adopted village. field of day celebrations. Harvest meals. Soil testing service 5. documentaries . feature films. slide and sound presentation . dreams. Fertilizers festivals 4. Demonstration in former¶s fields 2. 3) Special Media 1. Dealer training Programmes under special media are specificalluy internded for fertilizer marking we will illustrate some of those programmes mentioned above . FACT holds the distinction of being the first agency in the country to have embraced village adoption as an instrument of fertilizer promotion and rural . other entertainment tecated publicity.

y Liaison with bulk buyers. Sales department This department deals with the sales of the finished products . Functions . y Sales force motivation through internal and external training programmes. This department ensures the availability of the finished products according to the needs of the customers in the market . It is headed by the sales manager.developments with the objective of developing the producvity of specific crop FACT started the programmeds such as. y Monitoring of price and terms of FACT products. y Processing credit proposals for dealers and institutions. . central and state govt. y Monitoring of sales in the areas y Monitoring the flow of MIS from market research department and from field establishments. coconut village and tapioca village . New Delhi and southern region. Marketing Department 1. officials and officials of fertilizer association of India.

y Controlling the transportation cost through proper allocation to each regions. monitoring and implementing of the product distribution and co-ordination the movement from production units and imports FACT distributes its fertilizer to four states of south India viz. TamilNadu. compilation. . Collection.y Co-ordination of sales promotion and market development activities. 3) Marketing Research Department In a competitive environment information is very vital for taking marketing decision. Distribution department Physical distribution of products is a major function of the marketing division. y Preparation of sales report 2. Andrapradesh and Karnadaka Functions y Distribution of the products as per the requirements from various regions. analysis and interpretation of relevant data pertaining to fertilizer marketing are the major role of market research department . Tabulation. Kerala.. Chief distribution manager is entrusted with planning.

 Ensuring product availability dispatch monitoring and inventory control . analysis and compilation of region wise . month wise. area wise sales performance of own and purchased product for providing information to management on achievement against the target on a daily basis.  Monitoring and reporting competieors sales as per performance prescribed.  Publication of annual report of division  Submission of various statements to fertilizer association of India for publication in their fertilizer statistics year book .  Monthly /half yearly reports regarding sales and stock of fertilizers to the board of rectors and to the government of India. annual sales plan for each area.Functions  Preparation of product wise.  Collection and scrutiny.  Submission of monthly performance report of the division to the chief marketing department .

for last three years it as imported from .  Sulphur  Rock Phosphate  Sulphuric Acid  Naphatha  Furnaance oil  Benzene  Ammoni Sulphur is imported from Middle East countries while rock phosphate is imported from morocco and Jordan.4) Sales promotion Department FACT over years has innovated various techniques of sales promotion many of them are recognized as effective tools of promotion by national and international agencies these techniques consist of mass communication techniques and personal contract method Material Purchase Department Material department in a FACT mainly classified in to three sections: Raw material department  FEDO &FEW Transportation and stores  Equipment and spares and service Raw Material Department These department deals with the raw materials like.

Morocco. Transportation and stores (FFTS). which used to standardize the imams of different divisions Equipment spares services (ESS) This department is function for purchasing of equipment. Functioning for stores:y All divisional stores report to FFTS department functionally y Administrational report to respective divisions y Functionally report to materials section FEDO and FEW Transportation stores department also controls Integrated Materials Group (IMG). . Functioning of FEDO:  Projects related procurement for FEDO In house procurement for FEDO B. spares and services. electrical and instrumental equipments. Functioning for transportation: For raw material movements µ  Finished products transportation C.department A. Benzene is produced from reliance industry FEDO and FEW. It includes sections of mechanics.

PT) AM (AP) SRM (BGM) SRM HDB) SRM (VH) SRM ( HHD) .MARKETING DEPT. STRUCTURE Executive Director General Manager CSM CDM AM Kerala DM SRM Apy SRM KTM SRM PKD AM T.N SRM KNR SRM (CMB) SRM (TRH) SRM VLR AM KAR SRM SLM SRM (BCR) SRM (MNR) SRM (H.

CM ( Purchase ) RM Dy.PURCHASE DEPARTMENT STRUCTURE General Manager DGM ( Market) Purchase Dy. CM ( Purchase ) RM Dy. CM ( Purchase) RM . CM ( Purchase ) RM Dy. CM ( Purchase) RM Manager Manager Manager Dy. CM ( Purchase ) RM Dy.

petrochemical Division and cochin Division. Ammunium Sulphate . In Udyogamandal Division the main products are Ammonia .Production Department Production planning Production is the process by which raw materials and other inputs are converted into finished products. Sulphuric Acid. cables. Udyogamandal division. popes ammonia. In pertrochemical division the main product is caprolatum which is used for the production of nylon-6 which can be used for making textile yearns cartiers. factomfos 20:20:0:15 and Bio fertilizers. sulphuric Acid complex fertilizes and factumfos 20:20:0:15 In each Production division there is:y Production planning department y Maintenance department y Safety department y Quantity assurance department . In FACT the production of various chemicals and fertilizers are mainly takes place in its three production divisions viz.

y Sending reports to government and other interested parties. y Follow the safety precautions while inside the plant y Keeping the machineries and other equipment in operating condition. monthly and yearly production reports. .The activities of production department are:y To convert raw material in to finished products y Preparation of production budget y Production target fixing y Preparation of daily.

personal selling. Mass communication Technique This method involves category in large number of people in the shortest time possible . Such promotions targeted that retailers and whole sales are called trade sales promotion Sales promotion Tools 1.Sales promotion Activities Sales promotion is one of the four aspects of promotion mix. such as free flights Sales promotion can be directed at the customer. or distribution channel members ( such as retailers). Examples include . The other three parts of the promotional mix are advertising. limited to increase consumer demand . . stimulate market demand or improve product availability. sales staff. publicity and public reaction Media and no media marketing communication are employed for a predetermined. Sales promotion targeted at the consumer are called consumer sales promotions.  Contents  Points purchase displays  Rebates  Free travel.

These involves: Sign bored  Posters  Exhibition  Filing  Hoardings  Advertisements Intensive personal contact method As the name implies in this method more personal and closer contact with farmers are developed through promotional method. in this method more personal and closer contact with farmers are developed though promotional methods. a) Demonstration b) Block demonstrations c) Soil testing . 2.  FACT has various promotion programmes like  Fertilizer festival  Villeage adoption scheme  FACT agricultural study centre. The methods adopted by FACT are. Personal contact methods As the name implies.

can be face ± to face or via telephone. usually short term. Eg. direct mail. Eg. samplesm. in store displays. radio. and tek marketing. b) Personal selling A process of helping and persuading one or more prospects to purchase a good or service or to act any idea through the use of an oral presentation. bill board. motion pictures etc. sales training and incentive programmes for intermediary sales people. c) Promotions Incentives designed to stimulation the purchase or sale of a product. product samples. posters. Eg: print ads. brochures and catalogs signs. Coupons. contest. television. goods or services by an identified sponsors. sales meetings . Sales presentation.d) Seminar e) Study classes f) Co-operative training programmes g) Dealer training h) Squad programmes Types of sales promotion activities a) Advertising A ny paid presentation and promotion of ideas. sweepstakes. .

T. trade. Eg. d) Public reaction Paid intimate stimulation of supply for a product./V and radio presentation . trade shows. News paper and magazine articles/ reports. self riquidating premium . service or business unit by planting significant news about it or a favourable presentation of it in the media.rebates tie-ins.ins. and exhibitions.

 Search for information:.search for data relevant for the purchasing decision.  Pre.realization of the difference between desired situation and the current situation that serves as a tigger for the entire consumption process. Blackwell et al. According to the model. 1995)  Need recognition:. . both from internal sources ( one¶s memory) and/or external sources.CUSTOMER SATISFACTION PROCESS The paramount goal of marketing is to understand the consumer and to influence buying behavior one of the main perspectives of the consumer behaviour research analyses buying from the so.called ³ information processing perspective´ ( Holbrook and Hirschman 1982).purchase alternative evaluvation:. customer decision making process comprises a need satisfying behaviour and a wide range of motivating and influencing factors.assessment of available choices that can fulfill the realized need by evaluating benefits they may deliver and reduction of the number of options to the one ( or several ) preferred. The process can be depicted in the following steps ( Engel.

acquirement of the choosen option of product or service  Consumption: Utilization of the procured option. Purchase:. Some disciplines use techniques for evaluvating market response. there are also general tools that are employed in many disciplines .  Post-Purchase alternative re-evaluvation: assessment of whether or not and to what degree the consumption of the alternative produced satisfaction.  Divestment: disposal of the unconsumed product or its remnants. different disciplines approach consumer research from different standpoints. Each discipline also develops and uses specific methods as well. however they are all interested in identifying how an innovation.a new product or a service is accepted by the consumers. while get others study personal characteristics of consumers and how these affect purchasing decision of each individual consumer . Frame works and tools for evaluating customer satisfaction As the previous section showed. . other measure social influences on creating market acceptance. However.

Finished products y Ammonium sulphate.fertilizers.Udyogamandal Division y Ammonium phosphate/complex fertilizer/ factamfos udyogamandal Division and cochin Division y Caprocatam. Proposing to have a new modern township Caprolactam. Increasing the sales by reducing the cost 2.petrochemical Division y Bio.Udyogamandal Division . Establishment of GYPS um plant 6.pertochmeical Division Ammonium Sulphate. Increasing the quality of exports by maintaining 4. Reduce cost of production 3. Reducing the promotional cost 5.Research and Development Division Exported Products y y Future plans 1.

Belguum Tamil Nadu. Alappey. Hospeb. Coimbatore. Madurai Andrapredesh. Hyderabad. Kannur. Trichy. Kakkinad . Bangalore Chennai Hyderabad - Karnadaka.Marketing operations Area officers Travandurm Regional officers Kerala. Palakkad. Banglore. Kottayam.

PURPOSE / BENEFITS OF HOLDING INVENTORIES Although holding inventories blocking of firms fund and the cost of storage every in a business enterprise has to maintain a certain level of inventories to facilitate uninterepted product and smooth running of business . Generally there are main purpose or motive of holding inventories .In the absence of inventories. savings in recording cost and quantity discount. . Transaction Motives Which facilitates continuous production and timely execution of order. 2. 1. a firm will have to make purchase as soon as it receive orders. Speculative Motives: Which induce to keep inventories for taking advantages of price fluctuation. A firm also needs to maintain inventories to reduced ordering costs and while quality discount etc. The precautionary Motives :Which necessitates the holding of inventories for meeting the unpredictable change in demand & supply of materials 3.

Raw materials. analyzes and complies region wise and area wise sales of performance and purchased products for proceeding information to management an achievement against the target. Agronomoy prepares the farmers to buy fertilizers. Intermediates. 1. The distribution department funds out the various depots as per the information given by sales and sells the products and subsequently sales report is prepared . Purchase procedure The purchase procedure covers the following areas of procurement of goods and services for the company. 3. erection and commissioning . Services. The sales and collects. month wise and annual sales plan for each area . . Capital item ( For Project and other purposes ) 2. stores and sphares etc. 4.PROCESS OF MARKETING DEPARTMENT Marketing research department take are of collection analyzing and interpretation of data pertaining to Fetilizer market and preparation of product wise. scrutinizes. Package item involving design. supply.

where.routine petty purchase and for emergency purchase of small value. 3. For procurements on behalf of client for constancy contracts where clients themselves do the placement of orders and payment to suppliers. . Emergency Purchase In the case of emergencies which affect production or completion schedule of projects/ turn around jo0bs etc. 2.This procedure does not apply to civil works and contracts for construction/ erection/ maintenance/ engineering works for which a tendering produce is being issued separetely. this purchase procedure shall be applicable. which are urgently required and available is the local market. However. Local Purchase Items. The financial limit for this type of procurement shall be Rs 6000 per indent . may be procured by local purchase . the procedure laid in the contracts with the client shall be applicable . Cash Purchase This can be resorted to only for non. Types of Purchase 1. clients do not insist on any special procedure. to extend these do not come into conflict with contracts .

etc with rating of the vendors. For open tenders 30 days from the date of appearance of advertisement shall be prescribed. The vendor list shall comprise all pre.the following information may the Bidders representives a) Prices taxes and duties b) Payment terms c) Delivery period d) Performance guarantee be read act to .qualification Prequalified vendor list shall be maintained by materials department. level of technology. All divisions shall follows the approved vendor list strictly Invitation to bid The purchase manger shall invite bid Normally 30 days from the date of enquiry shall be given for submission of bids in limited tenders.qualified vendors under each category stating clearly the respective capability in terns of volume of work specification. Addition/ deletion to vendors list shall be made on a continuous basis on the criteria already stated. Receipt and Opening of Bids Reading of bids.Vender pre.

Maximize capacity utilization . A well equipped and modern laboratory provides reliable analytical support. Ensure that product quality matches with standard quality 2. Achive high levels of safety. Exceptionally qualified. where relevent Quality Control / Department At a FACT Quality has always been article of faith and strictest international standards are adhered to tin producing the various products. 4. Extensive trouble shooting facilities aid the rigorous quality assurance programmes. 3. Minimize delay in procurement of raw materials. The process control based on line analysis assures consistency in quality through out the manufacturing process and in the finished products. experience and specially trained high caliber professionals provides expertse at all levels & Quality control department. The sophisticated microprocessor based digital distribution control system brings about efficiency in information mgnt process optimization.e) Brief description. Objectives of quality control Department 1.

Achive low breake down 7. High order booking 10. Minimize wastage 6. Minimize customer complaint .5. Achive timely delivery 11. Achive low reduction and field failars 8. Process optimization 9.

Lack of fund for research activities 3. Subsidy policy does not take in to account the technology used for production & cost of raw material and comes to the organization after a long gap after actual sales. 2.CHALLENGES OF MARKETING DEPARTMENT 1. Narrow product range 4. of state and central government in . Improper subsidy policy Govt. 5. Unnecessary intervention distribution & sales. Which leads to acute shortage of working capital . Recurring lossess have put the organization on the back foot looking for survival in the present than long term plans & resulting research leading to low level of research activities and narrow product range.

talents and aptitudes of an organizations workforce. So human resource has become the focus of attention of very progressive organisation. ethics. organizing. The resource fullness or various categories of people and other people available to be organization can be treated as human resources. abilities. ³ Human resource management is the planning. In the present complex environment. development. maintenance and reproduction of human resources to the end that individual. HRM means Management of various aspects of human resources. An important element of human resource Management is the human approach while managing people. integration. compensation. no business or organization can exist and grow without appropriate human resources. The values. skills. beliefs of the individuals working in an organisation also form a part of human resource. directing and controlling of the procurement. This approach helps a manager to vies his people as . organizational and societal objectives are accomplished´.HUMAN RESOURCE MANAGEMENT Human resource is the total knowledge.

Integral Part of the Process of Management Human resources management is embedded in the organizational structure of an enterprise and is an intergrel part of the process of management its self . It is a comprehensive function which covers all type of people at all levels in the organization 3. It is quickly useful and necessary in government and armed fares sprats .an important resource. approach focuses on human resource development On the one hand this Nature of HRM 1. Comprehensive function The main function of HRM is to manage people at work. 2. It is not confined to industry also. It is an approach in which manpower resources are developed not only to help the organization in achieving its goals but also to the self satisfaction of the concerned persons. Pervasive function HRM is comprehensive as well as pervasive function. Human resource management cannot be separate from the basic management function . It is inherent in all organization and at all levels .

. research etc«. It involves application of theoretical knowledge to the problems of human resources these it is science as well as art . The human being cannot be treated as t other physical factors of production . It is not a one short function rather short function. It is never ending excise. relationship with in an organization 5.organization and an the like it applies all the functions area . marketing finance. 6. eg:- Production. Science as well as Art Human resource management is science as It contains an organized body of knowledge consisting of principles and technique. It is also an art handling people is one of the most creatuve arts. Continues process Human resource management is a continues process. Based on human relations Human resources management is concerned with the motivation human resources in the organization. 4. 7. People oriented HRM is a people oriented function and is concerned with It deals with human employees as individual as well as group.

Recend Origin As compared to other area of management HRM is comparitevely a going discipline. It started in the latter part of the 19th century . 9. it involves application to knowledge dream from several disciplines like sociology anthropology. Every manager working in any department has to perform the personnel functions. Inter disciplining In modern times. marketing management etc«.. psychology economic etc. Financial Management.8. Moreover. it not an isolated subject it is inter- disciplinary . human resources management has become a highly specialized jobs. Basic to all Functional areas HRM is basic to all functional areas of the management such as production management. 10. .

ORGANIZATION CHART Organization Board of Directors Chair man managing Direct Finance Director Executive Director operation Executive Director Consultancy & Eng. mkting Executive Director (Finance Executive Director ( Technical Company (Secretary GM Material GM International Audit Market Public relation Hospitals Chief Vigilance officer Udl. workers Exe. Division Caprolactam FEDO (Few) Corporative finance Cochin Division Computer service R&D. Technical Service .

FROM OF PROCEEDING SEQUENCE MDC 10 Employees Tanning needs 2 3 1 4 5 Personnel Dept 9 Reporting Officer 1 Reviewing officer Highest reviewing Officer 2 Reporting officer 7 6 Accepting Authority 8 post apprisal Counseling .

the number of applicants for a job´ . .RECRUITMENT Recruitment is a process to discover the sources of manpower of meet the requirement of the staffing schedule and to employ effective measures for attaching that manpower in the adequate numbers to facilitate effective selection of an efficient working force. Recruitment process begins when the personnel department receives requisitions for recruitment from any department of the company. Recruitment is the process prompts people to offer for selection in the organization. This involves locating sources of manpower to meet job requirements. In this words. Process of Recruitment Recruitment process pasess through the following stages 1.. ³It is a process of searching for prospective employees and stimulating and encouraging them to apply for fobs in an organization . The personnel requisition contain detailed about position to be filled the numbers of personals to be recruited. It is often termed positive in that it simulative people to apply for job to increase the hiring ratio ie. the duties to be performed.

qualification expected from the candidates terms and conditions of the employment and time by the persons should be available for appointment . Identify the prospective employee with required in characteristics. Evaluating the effectiveness recruitment policy The ideal recruitment process as developing by herbiest or Human ect. Recruitment policy Recruitment policy specifies the objectives of recruitment and provides a frame work for the implementation of recruitment programme . Developing the technique to attract the desired candidates. ³ A recruitment policy may involve commitment to broad principles such as filling vacancies with the best qualified individuals. attitudes of enterprise . 5. Locating and developing the source of required number and type of employees. 4. The publicity about the company being a good employer may also help in stimulating candidates to apply. 2. 3. The good will of an organization in the market may be one technique. It may embrace several issue such as extent of promotion from within.

Selection and preference should be based on conscious thought and serious deliberation. friends and relatives.in recruiting its old employees handicaps.  Monitory aspects:The cost of recruitments and financial implementation of same have to be kept in mind also . part time employee.Preferred sources of recruitment which would be tapped employees must be identified . . A recruitment policy involves the employers commitment to such general principles  To final and employee the best qualified persons for each job.  Criteria of selection and preference :.  Preferred source of recruitment :. women employee. minority groups. Elements of good recruitment policy  A good recruitment policy must contain the following elements: Organizational objective:Both short form organizational objectives must be taken in to consideration as a basic parameter for recruitment decision  Identification the recruitment needs :The recruiters should prepare profiles for each category of workers and accordingly work out the man specifications.

 To offer promising opportunities for life time working careers  To provide facilities and opportunities for personnel growth on the job.  It should provide suitable jobs to landscaped.  It should match the qualities of the employee with the requirements of the work for which they employed  It should high light the necessity of establishing job analysis. women and minority groups.  It should be the flexible enough to meet the should needs of an organization  It should provide employees with the job security and continuous employment  It should integrate organizational need and employed needs.requisitions of a Good Recruitment Policy  It should be in conformity with the general personnel policies. To retain the most promising of those hired . No organization can recruit successfully with out taking in to consideration the following:- . Pre.

INFORMATION FLOW Organizational requirement for enafied employees INTERNAL APPLICANS Potential applicants requirements suitable Jobs .

All officers sent abroad for training proframmes are required to execute a bond of satisfactory complete the prescribed training and the actual time taken for them to and from the journey will be treated as on duty. objectives.ENNIRONMENTAL FACTORS Training Programmes CMD is the approving for sponsoring officiers for training proframme abroad. job . 1. the period being counted also for leave and increments In FACT there are two methods of training for employees. Induction training include introduction of an employee to the organization and job by giving small the possible information about be organizational culture. The method of training is decided on the basis of requirements . Job rotation is another types of on.. On the job training This is specific to the job and concentrates on imparting knowledge and skill to the concerned employees. Instruction manual is also supplied for the same and it helps employees to deal the emergency conditions. climate. In job instruction necessary instruction about the job are given by concerned superior. policies practices products etc.the-Job training in which an employee is made to move from one job to another at certain intervels .

conferences.departmental job rotation is done so that the employees are exposed to different functions carried out ion different departments. Workers employed in different plants are rotated the plants at periodical intervals. group discussions. fact reading etc« These methods consists of lectures. These rotations give skill and knowledge to the employees indifferent jobs. 2. The main objective of this programme is personality development such as leadership quality. case studies role paying and transactional c analysis etc« off the job training is conducted with the help of internal or external faculty on the basis of their availability and suitability .Rotation in FACT is intradepartmental inter.department Job rotation is done within the department so that all the employees are exposed to different functions in the department. comm8unication skills. Intra. . attitude change.departmental and interdivisional./ Inter. Off.The-Job training This method is employed to impart knowledge and skills to the employees in general areas which enable them to perform job better.

If an employee¶s performance were found to be less than ideal. it seems. The process was firmly linked to material outcomes. as well as about oneself´. people will tend to judge the work performance of others. if their performance was better than the supervisor expected a pay rise was in order. informally and arbitrarily. The human inclination to judge can create serious Without a motivational. On the other hand. In the absence of a carefully structured system of appraisal. or a rise. appraisal was used to decide whether or not the salary or wage of an individual employee was justified. there is little chance of ensuring that the judgments made will be lawful . should provide the only required impetus for an employee to either improve or continue to perform . systems began as simple methods of income justification. a cut in pay would follow. defensible and accurate Performance appraisal. if any was given to the developmental possibilities of appraisal. naturally. ethical and legal problems in the workplace. If was get that a cut in pay . structured appraisal system. Appraisal. fair. is both inevitable and universal. Little consideration. including subordinates.Performance Appraisal There is says Dulewics(1989)´ a basic human tendency judgments about those to make one is working with. That is.

Communicating standards to Employees:. Sometimes this basic system succeeded in getting the results that we4re intended . Establishing standards:. ..  To provide a fair and objective method of assessing performance and potential which will being is satisfaction commitment and proper career advancement Performance Appraisal Process 1. But more often than not it failed Objectives of performance Appraisal  To facilitate two way communication between the manager and his superior in developing in specific goal task and periodically reviewing them.well.The employees will have to be rated against the standards set for their performance 2.The standards set for performance should be communicated to be employees.  To pinpoint any gaps in knowledge and skills and plan remedial action Couching and training thus.  To establish objectively the current level of performance in the job and to seck way of µimproving µit.

The performance may be measured through personal observation. written reports etc. Performance Appraisal process Establishing standards Communicating standards to employees Measuring Actual performance Comparing Actual with standards Discussing Reports with Employees Taking corrective Action . Discussing reports with employees:. 6.3.Evaluation process will be useful only when corrective action is taken on the basis of reports. Taking corrective Action:.The actual performance is compared to the standards set earlier for finding out the standing of employees. 4.The assessment reports are periodically discussed with concerned employees. Measuring Actual Performance:. Comparing actual with standards:.The next step in evaluation process is to measure actual performance of employees. statistical reports oral reports. 5.

Critical incident method Modern Methods .Nominations .Human resource Accounting -Behaviorally Anchored Rating scales .METHODS OF PERFORMANCE APPRAISAL Performance Appraisal Traditional Methods .Forced Distribution .Grading system .Check list method .Straight ranking .Confidential Report .Work sample Tests .Group Appraisal .Paired comparisons .Graphic scales .360 Degree performance Appraisal .Field review .Management By Objectives .Assessment centre .

FEATURES OF LABOUR WELFARE y Labours welfare is a comprehensive term including various services facilities and amenities provided to workers for improving their health efficiency economic betterment and social status . y Labour welfare is a flexible and ever changing concept as new welfare measures are added from time to time to the existing measures. y Labour welfare is dynamic in nature varying from country to country region and organization to organization. . y Welfare measures are in addition to regard as wages and other economic benefits available to workers under legal provisions and collective burgeoning .LABOUR WELFARE Workers welfare should be understood as including such services. amentities and facilities which may be established in or in the immediate vicinity of under taking to enable the persons employed in them to perform their work in healthy and peaceful surroundings and to avail of facilities which improve their health and bring high morale.

1. .y The basic purpose of labour welfare is improved the lost of working class bring about the development of whole personality & the worker to make him a good corker and a good citizen . Benefits to the workers. y Welfare services serve to maintain some peaces with the employees unions employee welfare also help to improve industrial relations and indusial peace . Benefits to the employees y Labour welfare facilities help to increase productivity or efficiency by improving their physical and mental health. y Welfare facilities provide better physical and make them happy y Welfare facilities like housing medical benefits education and recreation facilities for the worker¶s familities help to create contended workers. SIGNIFICANTS OF LABOUR WELFARE 1. y Improvement in materials intellectual and cultural conditions of life protects worker from social evils like drinking gambling etc. y Welfare measures help to improve the good will and public image of the enterprise.

efficiency and happiness of each individual represents the general well being of all well housed. and other welfare facilities. The various types of facilities provided by these categories are shown below . They are statutory welfare scheme. Employees take activities interest in their jobs and work with a feeling of envelopment and satisfaction . y Employees secure the benefits of high efficiency cordial industrial relations and low labour absenteeism and turnover.y Employees turnover is reduced due to the provision of welfare facilities. Benefits to the society y Labour welfare is also in the interest of the larger society because the health. welfare and well looked after labour in not only an asset to the employer nut serves to raise the standards of industry and labour in the country Labour Welfare Scheme in FACT The labour welfare measures adopted by Fertilizers and chemical Travancore Limited can be described in three categories. 2.

FACT has always devised a range of appropriate welfare amenities specially for their benefit . Employees are the most valuable asstes. Sleeping shed Free mix supply Calcium tabelet Supply Other welfare measures: Shopping centares Temples Cremation ground Dhohighat Waiting shed Personal Welfare There are 2000 Managerial and 5350 non real employed on the rolls of FACT on 31-9-2002 at FACT. .Statutory Welfare scheme Dispensary canteen Non statutory welfare scheme Employees pension Schemes Other Welfare facilities Sports & recreation Lockers employees FACT Lalithakala for Family relief fund Kendra FACT employees welfare Consumer co-operate refund society Transport facilities Healthy & Safety Housing facilities children¶s education allowance scheme personal accidents insurance schemes retirement benefit Scheme Scholarship scheme School facilities Uniform and foot Near Aid for funeral Exp. Their welfare and well being in paraamount.

incentives and subsidiary scheme.. sports stadiums auditorium. shopping centre.. schools. sage drinking water distribution system etc. support services like hospital dispensaries. post5r offices. are constructed feed medical compus at regular intervals are conducted and books and television sets are donated to village libraries and reading rooms. Community Development FACT in always in the forefront of services to socially and economically weaker section of the society.The facilities at FACT comprise of planned townships with well designed residence. co-operative societies and entertainment facilities. Under FACT¶s village adoption programs. banks. they enjoy personal benefits like health schemes. Financial assistance is also made to the weaker section of the society . telephone exchange. . sanitation bus shelters. The compare constantly undertakes multitudinous welfare projects. A part from these. various necessary public amenities like water tarks.

But even 8% of employees are dissatisfied with their salary no one says it is highly dissatisfied Option Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Not respondent Total No: Respondent 4 33 9 4 0 0 50 Percentage 8 66 18 8 0 0 100 120 100 80 60 40 20 0 1 2 3 4 5 6 7 Highly Satified Satisfied Neutral Highly dissatisfied Not respondent .SATISFIED WITH SALARY FACT is undertaking by central govt. So the employees got a good salary. 66% of employees are satisfied with their salary. 8% is highly satisfied 18% of respondent is nether satisfied dissatisfied .

So 2% of employees are highly satisfied . and 52% is satisfied 4% of employees says it is neutral 3% of employee feel it is dissatisfied and for highly dissatisfied is 0% Option Highly satisfied Satisfied Neutral Dissatisfied Highly dissatisfied Not respondent Total No: Respondent 1 26 8 15 0 0 50 Percentage 2 52 16 30 0 0 100 120 Highly Satified 100 80 60 40 20 0 1 2 3 4 5 6 7 Highly dissatisfied Not respondent Satisfied Neutral .Incentives/ Increments FACT gives more incentives and increments.

They will advice on safety aspects in all job studies and carry our detailed job safety studies of selected jobs Then duties and . 1. It is the firm opinion of the company that no operation is so important and no job is so urgent that on e cannot find time to perform it safely. Qualified and trained safety personal are employed in the factory to advice the management and the employees of the factory of the need for following the safe systems of work and the necessary work procedures to be adopted in carrying out a task without accidents. responsibilities will include the following Functions.HEALTH AND SAFETY FACT has well established health and safety department to look after the needs of the respective division . Further it aims to see that an employee remains as healthy as he entered the plant by providing a safe environment and safer working conditions. They will advice then concerned departments in planning and organizing measures necessary for the effective control of personal injuries 3. They will assist the management in the fulfillment of its obligation statutory or other wise concerning preventions of personal injuries and maintenance of a safe working environment 2. safer tools and procedures to the employees.

6. They will promote setting up of safety committees and act as advice and catalyst to such committees. grant of increment. 7. 10. The officer concerned may bring up his grievance orally to the mediare . work place. 5. 9. promotion. They will investigate the cases of industrial diseases contracted and dangerous occurrences reportable Rules. transfer and any other similar issues relating to an individual managerial personnel. shift arrangement. They s Will advice one the maintenance of such records as are necessary relating to accidents. They will check and evaluate the effectiveness of the action taken or proposed to be taken to prevent personal injuries. They will render advice on matters related to reporting and investigation of industrial accidents and diseases. 8. salary fixation. under Rule 123 of Kerala Factory Grievance Handling Managerial Grievance¶ for the purpose of this scheme relates to work. dangerous occurrences and industrial diseases. They will advice on related to carrying our plant safety inspection. They will investigate accidents.4.

. grievances. Additional two or three members may be nominated nu the chairman of the GRC from case to case for considering individual grievances. leave. Normally all grievances arising out the decision taken at the division level shall be processed within the division. Non Managerial As per the grievance procedure applicable to the non managerial personnel complaints pertaining to matters of wage payment. acting and promotion. The GRC will have a chairman two permanent members including the personal manager of the concerned division as convener. The Trade unions are to dismissals and discharges constitute nominate a representative each from among the workmen in the different departments and forward that list of . In the event the grievance is not resolved or no reply is received within two weeks. The decision of the Division Head/CMD will be communicated by the concerned personal manager. shift changes . overtime. the officer concerned may submit a written petition to the Division Head. complaint about fellow workers. transfer. work assignment .superior. Grievance redressal committee shall be constituted at the Divisional level by the Division Head and at corporate level by CMD .

These representatives are to present workmen¶s grievances according to procedure. If the decision of the department Head is not satisfactory the aggrieved employee can request that the grievance may be forwarded to the Grievance committee consisting of representatives of the Management. .such representatives to the management. unions and the Department .

10 .69 Currant Liability 29153.60 29011. It is calculated y by liabilities.08 39226.39 1.40 1.74 1.91 72030.40 41380.term commitments prompty.09 57746. It is most widely used to make the analysis of short form financial position or liquidity of affirm.22 54257. The ideal current ratio is 2:1 Current ratio = Current asset Current Liabilities Table Showing Current Ration Year 2004-05 05-06 06-07 07-08 08-09 Currant Asset 40802.41 82352.99 2.35 39026.CURRENT RATIO Current ration may be defined as the relationships between current ratio indicates the ability to repay short.20 Currant Ratio 1.

profit and loss a/c is also called as income statement publically advisable financial statement not contain manufacturing account and trading account .e. .2008-09 Final statement are the final products of the accounting work done during the accounting period i. The financial statement are historical documents and recate to past period . quarterly half yearly or annually financial statement normally include balance sheet and profit and loss a/c. The annual a/c also contain fund flow statement and cash flow statement.60 50 40 30 20 10 0 Series1 Series2 Series3 Series4 Series5 Summary of the Latest Annual Report Annual report.

Well qualified and technically skilled manpower. Very large asset has 6. Good support with farmers/end segment 7. Perhaps one among the best in Indian Fertilizer segment .SWOT ANALYSIS Stregnth 1. Sustain operating parameter of the plant at good level and productivity of plant at good level 4. sulphuric Acid. Ammonium Sulphate. ISO certification of most of the division 9. High quality products 3. One of the producers casprolactum in India is of world class quality 8. 5. Stringy dealer Network in south India 10. EEDO has own process know how for hydrogen. . High capacity utilization 2. 11. DAP and Complex fertilizers. Good engineering and consultancy design.

Lack of working capital resources 5. Luck of product line diversification . The company does not have any significant market research outside Kerala state compared to competitors 4. Due to freeze on recruitment the number of younger professionals is decreasing 3. EEDO has worked is association with many international process licenses and has acquired the capacity of customizing and designing project to the requirement of the Indian consumers . The government controls the prices of finished goods but the price of raw materials are uncontrolled so it is fared to cooperate is an economic situation 2. EEDO is an approved enter r of surveyors and audit for portliness. The average age of employee is very high . Competent Engineers and deferent design perhaps one among the best is India. 14.12. 13. installation non destructives listing energy credits ISO audit and so on Weakness 1.

2220 acres of land and information strectare facilities. . 7.6. Strong presence in the complex fertilizer segment 5. 2. Some managerial personal were handling more than on position 8. Market share of some product are shrenkety to crease in competition from other manufacture. 7. which could be sub c9ontreactred are undertaken by the permit employees at high cost. External market is orientation EEDO & EEW THERATS 1. Stiff global competition in corporation market and down ward trend in international prices of caprolactum. Internal technologies for competitive advantages 3. High capacity utilization of plant and operational efficiency 2.qualified and experience human resources 6. Streeny marketing Network in southern India 4. Raw material prices are based on international market dynamics resulting in limitations in forecasting and control 3. Increasing completion in marketing of complex fritzes. opportunities 1. Several unskilled job. Well.

7.FINDINGS 1. Only 54% of workers are relatively satisfied with the ventilation and lighting in there working are 6. Majority of the respondent that is 76% belonging to satisfied with the transportation facility provided by the company 4. 60% of employees respond that the company does not provide company does not provide . Most of the employee are highly satisfied with drinking water inside the organization. 76% of respondents are satisfied with quality of food served in canteen. Most of the respondent are satisfied with the welfare measures provided by the fact. Most of the workers satisfied to great extent wityh the medical facility provided to them by the company. 3. 8. 2. 5. 56% of the respondents are mot satisfied with the grievance handing system existing in the company.

10. Majority respondent«. Most of thinks that they are provided with sufficient. No: bath rooms.) .9. That company provide rest room and dress changing rooms to them also 84%^ of them were satisfied with this facility.. toilets etc«. Most of the respondent thinks that they are so satisfied with their present work loud salary and work time. 11.

8. 9. More farmers are needed to be educated on scientific method of farming. Majority of the farmers are recommending this product to others. Steps should be taken to ensure that both dealers and farmers are fully involved in various sales promotional techniques conducted by FACT 6. 7. Dealers should be provided with credit facility 3. Transport rebate can be periodically revised on the basis of like in diesel charges and other parameters affection transportation of stocker. Marketing department should take proper effort to use and maintain these techniques in future. Dealers margin which was introduced in 1987 can be modified on timely base keeping the market trend in view . the customers are satisfied with the marketing distribution. fertilizer application 5. 4. According to the study on customer satisfaction conducted by the researcher. . Sales promotional activities especially through specialized media like fertilizer festival demonstration plot etc« as to be activated 2.SUGGESTIONS 1. packing and pricing methods followed by the organization .

So that conclude with . . The project work in intended to workout whether various sales promotional programs conducted by FACT have helped to create awareness among dealers and formers about product of FACT. From the survey conducted by researches it has become clear that both dealers & farmers have got awareness & fairly good opinion about sales promotion technique of FACT. Further it helped to learn & understand about the various marketing strategies formulated and executed by FACT.CONCLUSION It has provided a good opportunity to meet so many responded and collect information connected to various aspects which in a rich experience to the researcher . Promotional activities like demonstration in farmers to cultivate the right crop. Nurturing scientific method of fertilizer application among farming community etc. FACT needs to activate its sales promotion programs so as to achieve objective attainment of more sale.

FACT Account Mannual 2. The story of FACT Mannuals 1.com .in 2.Co. FACT Annual Reports Website 1.BIBLIOGRAPHY Journal 1. FACT Marketing Mannual Report 1. www Google. FACT HR Mannual 3. www FACT.

Are you a private dealer or co-operative dealer? Private Co-operative 4. Are you satisfied with the movement of product? Highly Satisfied Satisfied Not satisfied 7. How long year have been a FACT dealer? Below 5 Years 5-15 year Above 15 year 2. What is your opinion about the quality of the FACT product? Very good good Average Poor 6. Do you get any credit Facility? Yes No 5.QUESTINAIRE Name : Age Sex : : 1. FACT has given any sales target? Yes No 3. Do you have any complaint regarding FACT product? Yes No .

What is your opining about sales promotion Activity Very Good Good Average Poor 12. What is the base reason for customer¶s preference of FACT product? Price Quality Service Availability . What is the level of demand by the customers? Higher Lower 15. Which brand has maximum sales FACTOMFOS Ammonium Sulpate Mixtures 11. Who is the main competitor of FACT -------------------------------------------------------13. What is the reason for selling other company is product Demand Quality Lack of FACT product Other 10. Which is the mode of transportation do you get from FACT Road transport Railway Water tranfspart 14. If yes specify the area of complaint? Price Quality Packaging Availability 9.8.

A good communication system exists between the employees and management Strongly agree Disagree Agree No opinion Strongly disagree . Opportunities for training are adequate Strongly agree Disagree Agree No opinion Strongly disagree 21. Present job suits the skills and abilities of the employees Strongly agree Disagree Agree No opinion Strongly disagree 18.16. Employees are satisfied with the existing working condition Strongly agree Disagree Agree No opinion Strongly disagree 17. Employees are satisfied with the bones and other monetary benefits Strongly agree Disagree Agree No opinion Strongly disagree 19. Performance appraisal in effective Strongly agree Disagree Agree No opinion Strongly disagree 20.

Employees are satisfied with their participation in division making Strongly agree Disagree Agree No opinion Strongly disagree 24. Employees are satisfied with the grievance handling measures in the organization Strongly agree Disagree Agree No opinion Strongly disagree 23.22. There is a good team work between employees is the organization ? Strongly agree Disagree Agree No opinion Strongly disagree .

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