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rev up your ROI
” It’s a “formula” of fascination.It’s time to put the pedal to the metal… Time to enter a different world. It won’t be for the meek. The beautiful are intimidatingly beautiful. we are going to tackle the Montréal nightlife.. how do you measure the returns? In this sport. the worldwide television audiences.. and after your program is executed. the tourism dollars. the podium. “F1. It is called. or it’s not. A world where the rich are impossibly rich. For all that is invested. during. the trophies. In June of 2011. the winners are easily identified from the losers — the checkered flag. it’s the key to success — at the beginning.” This conference won’t be for the shy. You don’t have time to wait. A culture unveiled. Then. Canadian Sponsorship Forum .. The most advanced technology on four wheels. “We have no budget. the till-ringing promotions — it all adds up to one thing: ROI. or a loser? Mark Harrison President. Off the track — the deal making. understanding your ROI is mandatory. The most skilled motorsport competitors on any track. the publicity.” Say it again.” Understanding your ROI can mean the difference between getting that coveted promotion or being reassigned to “special projects. TrojanOne Chair.” Understanding the ROI you can deliver for a sponsor can mean the difference between landing a new partner or being told. It won’t be for the timid. “F1. the Canadian Sponsorship Forum is going to come face-to-face with this key issue. Understanding your ROI can mean the difference between getting budgets approved from management or having them shifted to more “sales generating activities.. The most expensive sport in the world. In this day and age. The glamorous are intensely glamorous. We are going to tackle tough issues all day long. quite simply. A place transformed. My fascination with F1 is simple. Either your program is a winner... Are you prepared? Can you handle the pace? Is your sponsorship program a winner.
NS 2008 Formula 1 Grand Prix du Canada Toronto International Film Festival Montréal.A Canadian Showcase Unmatched. the Canadian Sponsorship Forum is a unique event that travels the country showcasing the best in Canadian sponsorship stories. BC Calgary Stampede Calgary. QC Toronto. AB 2006 Carnaval de Québec Québec City. BC 2005 CFL Grey Cup Vancouver. ON 2007 2011 . The gold standard of sponsorship development in the country. 2010 Paralympic Winter Games Whistler. the Forum sets itself apart from other marketing conferences by partnering with Canada’s biggest sponsorship properties and bringing delegates inside the experience. QC 2009 IIHF World Hockey Championships Halifax.
Octane Racing Group Promoter of the Formula 1 Grand Prix du Canada . our Grand Prix reaches a worldwide audience of up to 300 million television viewers. 2011. Partnered with Octane Racing Group Inc. the Forum will take delegates inside the Formula 1 Grand Prix du Canada from June 10 – 12.” François Dumontier President. greeting race fans and business leaders from all over the world. especially for grand international events. as the heart of Montréal beats from sunrise to sunset and beyond. One of the top three sporting events on an international scale after the Olympic Games and the World Cup of soccer. along with NASCAR. is one of the two biggest trademark names in motorcar racing. the Grand Prix has sold out 10 years running. “It is with great pleasure that in June 2011 our team at the Canadian Grand Prix will greet industry insiders who have a keen interest in sponsorship.. to the rhythm of its Grand Prix. It has to be seen from the inside. Formula One is a spectacular environment to discover. It is the only Formula 1 event held in North America and the longest running outside of Europe.Experience the best Grand Prix the world has to offer Feel the emotion. and each year. As Canada’s largest three-day event. Formula One.
hot-topic discussions. events. Tying in with the spirit of F1 and the rejuvenation of the sponsorship landscape. . Through inspiring keynote presentations. hands-on Business of Sponsorship tutorials. advertising. digital. special interest panels and more.Rev up your ROI After a turbulent 18 months. all sessions and topics will integrate this theme to provide tangible takeaways for delegates to maximize engagement across their sponsorship marketing platforms. ROI has evolved to be more than just the financial “return on investment. the theme of this year’s Forum is rev up your ROI.” encompassing retail. the sponsorship marketing industry is going into overdrive to reach the finish line. sponsorship and PR. POS.
Canadian Paralympic Committee . Falk Distinguished Professor of Sport Management. Syracuse University François Dumontier President. Our 2011 speaker lineup includes: Adam Garone Founder. we’ve recruited the industry’s best to inspire delegates. Octane Racing Group Inc. Movember Rick Burton David B. the bar has been raised yet again. In 2011. forging a speaker roster unrivalled by any conference in Canada. Jackson Wightman Director of Communications. to the hot-topic discussions and workshops that will engage delegates and stimulate minds. From the one-of-a-kind experiences that keynote speakers will bring to the podium. CauseForce Henry Storgaard Chief Executive Officer.Second-to-none speakers The Forum’s stage is annually graced by Canada’s partnership decision makers and thought-leaders.
vendors. directors. It is attended by 300 of Canada’s sponsorship and marketing elite each year which. agencies. include past delegates such as the ones listed here. and suppliers. to name a few. With representation from corporations. properties. executives. VPs and CEOs. the Canadian Sponsorship Forum brings together managers. the Canadian Sponsorship Forum presents unique value to each delegate ensuring a return on their investment.Air Canada General Mills Canada General Motors Canada Google Hbc Heart & Stroke Foundation Hockey Canada Just for Laughs Kraft Canada Labatt Breweries of Canada Lakehead University Laurentian University Loblaw Companies Inc Maple Leaf Sports and Entertainment McDonald’s Restaurants of Canada Nike One X One Ontario Place Scotiabank Shaw Sick Kids Foundation TD Bank Financial Group Princess Margaret Hospital Foundation Tim Hortons Toyota Canada VIA Rail Canada Visa Western Sponsorship Congress Wilson Sport Equipment Canada Yahoo! Canada An unmatched delegation With over 60 per cent of delegates holding over 10 years of industry experience. Acuity Aeroplan American Express Canada Angus Reid Strategies BC Hydro Bell Canada Best Buy BMO Financial Group Bombardier Boom Marketing Cadillac Fairview Calgary Stampede Canada Games Council Canadian Breast Cancer Foundation Canadian Olympic Committee Canadian Tire Foundation for Families CanWest Global Communications CBC CFL Cirque du Soleil City of Toronto CN Coaching Association of Canada Coca-Cola Cossette Atlantic CTV Dairy Farmers of Canada Edmonton Oilers Hockey Club Fido Frito Lay .
June 12 Formula 1 Race The excitement of the weekend will culminate in the final day of racing on Sunday. June 10 Private Cocktail and Dinner Reception Winding down from the first day of speakers and sessions. while enjoying dinner and a networking cocktail. . Leveraging the buzz and excitement of the 2011 Formula 1 Grand Prix du Canada in beautiful Montréal. Quebec.Unparalleled networking events Complementing its premier lineup of speakers and sessions. the 2011 Canadian Sponsorship Forum has set the stage for unparalleled networking events. Friday. Sunday. June 12. the Canadian Sponsorship Forum always offers unique opportunities for delegates to network and forge valuable relationships. delegates will be taken on a track tour of the Formula 1 race track and invited to kick back to the excitement of live Formula 1 races from an insider’s location. Delegates will enter the peak of F1 action as they enjoy the final rounds of Formula 1 Racing and conclude their experience at the 2011 Canadian Sponsorship Forum.
American Express Home Game Advantage: The Impact on Paralympic Partnerships Henry Storgaard. from 2:00 PM – 7:00 PM Friday. TrojanOne A Taste of Sponsorship: How AMEX Achieved ROI from Local Food Festivals David Barnes. Canadian Paralympic Committee Listen. IMI International Invitation to Join the F1 Track Tour. Octane Management Group Inc. Private Cocktail Reception and Dinner From Delta Centre-Ville to Circuit Gilles-Villeneuve F1 Track Tour and Photo Opportunity Welcome to Montréal and the Circuit Gilles-Villeneuve François Dumontier. Radian6 Selling Fundamentals: How to Retain Control of the Selling Process Greg Wood. Private Cocktail and Dinner Reception sponsored by The Media Merchants From Circuit Gilles-Villeneuve to Delta Centre-Ville . T1 Partnership Marketing Research: The Key to Maximizing Your ROI Don Mayo. June 10 TIME 8:00AM – 5:00PM 12:00PM – 1:00PM 1:00PM – 1:15PM 1:15PM– 2:00PM 2:00PM – 2:45PM 2:00PM – 2:45PM 2:45PM – 3:00PM 3:00PM – 3:45PM 3:00PM – 3:45PM 3:45PM – 4:45PM 4:45PM – 5:00PM 5:00PM 6:00PM – 7:00PM 7:00PM – 7:30PM 7:30PM – 7:45PM 7:30PM – 9:30PM 9:30PM – 10:30PM ELEMENT Registration Lunch Announcement Keynote Case Study Case Study Break ROI Session Strategy Workshop Keynote Announcement Sessions End Transportation Networking Event Inside the Grand Prix Networking Event Transportation SUBJECT Opening Ceremonies Start Your Engines: Rev Up Your ROI Mark Harrison. June 9.Agenda Registration begins on Thursday. Measure & Engage in Social Media Richard McInnis.
Wasserman Media Group Rick Burton. Cocoon Branding From Start to Finish: Strategic Approaches to Sponsorship ROI David Corelli. Carat 9:30AM – 10:15AM 10:15AM – 10:30AM 10:30AM – 11:15AM 10:30AM – 11:15AM 11:15AM – 12:00PM 11:15AM – 12:00PM 12:00PM – 1:00PM 1:00PM – 1:45PM Strategy Workshop Break Case Study Strategy Workshop Strategy Workshop ROI Session Lunch Strategy Workshop 1:00PM– 1:45PM 1:45PM– 2:00PM Case Study Break . TrojanOne Colouring Outside the Lines: Rediscovering the Value of Creativity Chuck Phillips and Kyle Romaniuk. June 11 TIME 8:00AM – 4:00PM 7:45AM – 8:30AM 8:30AM – 9:30AM 8:30AM – 9:30AM 9:30AM – 10:15AM ELEMENT Registration Breakfast Keynote ROI Session Strategy Workshop SUBJECT Fifth Annual Canadian Sponsorship Landscape Study Norm O’Reilly. Shaw Festival Shari Willerton. CauseForce Backstage with Live Nation: How Economy of Scale is Changing the Sponsorship World Riley O’Connor. TrojanOne From Rookie to All-Star: Achieving ROI from Athlete Sponsorships Colin Campbell. Shaw Festival Libby Biason. TrojanOne #Trending: Innovative Strategies for PR and Social Media Jackson Wightman. Syracuse University Is a Picture Worth 1. University of Ottawa & TrojanOne What’s It All Worth?: Measuring Return on B2B Investment Ian MacGillivray.000 Words?: Evaluating Media Diane Patenaude. NHLPA Chris Armstrong. Oomph! Events The Final Cut: Behind the Curtains of Sponsorship Steven Endicott.Saturday. Live Nation Canada Around the Bend: A Look at What’s Ahead in Digital Media Mark Stewart.
Three groups will leave the Canadian Sponsorship Forum's private suite in 15minute intervals.The final lap of our on-site activation tour will bring delegates to the official auto sponsor of the 2011 F1 Grand Prix du Canada to see what the best-in-class puts forth at an event of this size.As the official beer sponsor of the 2011 F1 Grand Prix du Canada. Mercedes-Benz . June 12 TIME 8:00AM – 9:30AM 9:30AM – 10:15AM 10:00AM – 10:15AM 10:30AM – 12:00PM ELEMENT Transportation Light Breakfast Inside the Grand Prix Inside the Grand Prix SUBJECT From Delta Centre-Ville to Circuit Gilles-Villeneuve F1 101: The Inside Track on Formula 1 Racing Delegates will be guided around the in-field of Circuit Gilles-Villeneuve by Octane Management representatives. giving them an inside look into what it takes to crack the activation line-up of Canada's largest three-day event. giving them a backstage look at the magnitude of this event. delegates will tour the Budweiser Zone and concert stage.Delegates will be taken on a VIP tour through the Hot Wheels Garage and be given a better understanding of what it takes to produce life-size Hot Wheels cars. “Gotta Be Dundas” Hockeyville Leader Movember: Changing the World One Moustache at a Time Adam Garone. Movember Finish Line and 2012 Announcement Mark Harrison.2:00PM – 2:45PM 2:00PM – 2:45PM 2:45PM – 3:00PM 3:00PM – 3:45PM 3:45PM – 4:15PM 4:15PM ROI Session Case Study Break Keynote Announcement Experience Montréal Building a “Social Brand”: How to Create Value in Sponsorships Andy Shibata. 12:30PM – 1:00PM 1:00PM – 2:30PM 2:30PM – 4:00PM 4:00PM – 7:30PM Lunch Reception and Cocktails Race Networking Event Transportation Final F1 Grand Prix du Canada 2011 Race Delegates will enjoy cocktails while celebrating the trophy win and cementing their new working relationships From Circuit Gilles-Villeneuve to either the Delta Centre-Ville or the Montréal Pierre Elliott Trudeau Airport . TrojanOne Delegates will have the opportunity to experience Montréal at their leisure Sunday. RBC Rallying a Community: How Dundas Won Kraft Hockeyville Barry Forth. Mattel . exploring activations from: Budweiser .
and tourist destinations. CSF 2011 Room Rates: Delta Room – $249/night Premier Room – $269/night Signature Club Room – $299/night For reservations please visit: http://www. boutiques. delegates will be situated just minutes away from all the vibrant attractions that Montréal has to offer.World-class accommodations Located in the heart of downtown Montréal.deltacentreville. Steps away from shops.com/010609g Or call 514-879-1370 and quote block code ‘010609G’ . the Delta Centre-Ville will be the host hotel for the 2011 Canadian Sponsorship Forum.
995 email@example.com 1-888-400-2228 Host Venue: Delta Centre-Ville Host Event: Formula 1 Grand Prix du Canada www.com .Register now 3-Day Delegate Registration: $1.
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