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A PROJECT REPORT ON:-

~TO ANALYSIS THE PRODUCT AVAILIBILITY OF COKE PRODUCT THROUGH DIFFERENT CHANNELS AND CATEGORRY

(HINDUSTAN COCA COLA BEVARAGE PVT LTD)

SUBMITED BYVivek Kumar Chaturvedi MBA(G) IMED(B.V.U),PUNE


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Cert f cate
This is certified that, this reseach report entited

pro ct aval b l ty of coke pro c annels and category .

To analys s t e ct t ro g different

This study was carried out to find out the avalibility of coke product on different outlet according to the channels and category. Mr. Vivek k mar Chat rvedi st dent of third semester of master of b siness administration ,Reseach report project in industan cocacola beverage pvt Ltd start in the month of june did till to the 0th of july under my guiednce and supervision.

Date

RAJES PANDE Project Guide CDM, Varanasi

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Table of contents

PAGE NO. Acknowledgement Executive summery Company profile  Coca-Cola Mission  Coca-Cola Vision  Coca-Cola Values Products portfolio Market-mix 16-19 20-33 6-7 8-9 10-15

 Product  Price  Promotion  Place


Red (right execution daily) 34-59
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 Concept Of RED  Channels  Category  Product Availability According To Channel & Category

REASEARCH METHODOLOGY OUESTIONERS FOR OUTLIER STATISTICAL GRAPS AND ANALAYSIS SWOT ANALYSIS OF COMPANY KEY LEARNING RECCOMENDATION APPENDIX BIBLIOGRAPHY

60-62 63-67 68-96 97-99 100 101-103 104-109

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AKNOWLEDGEMENT
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EXECUTIVE SUMMARY

ct availability of cok PROJECT TITLE:- Analys s t pr t rough diff r nt channels and category.

OBJECTIVE: To find out the channels and category of every outlet.  Find out necessary visibility and activation on outlet and report to m.d & sales executives.  Find out problem and analysis the problem of outlier.  The problem communicates with m.d and sales executive.  To make the satisfied each and every outlier.  To full-fill the communication gap between outlier and fat dealer.

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Approach:-

 To ge

e ompa li a

o o li i i o each

om ale e e e ery outlet.

i e

 Accordi g o compa li

 Try to a aila ility of product accordi g to cha

el a d category.

 Try to a aila ility of i i ility a d acti ation at each and e ery outlet.  If there i any type of problems, try to sol e and report to the sales e ecuti es and market de eloper.  To make the each and e ery outlier satisfied.

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COMPANY PROFILE
oca cola as invented on 8th may 1886 by r John styth pemberton in Jacob s pharmacy in Atlanta Georgia. The name coca cola as suggested by pemberton,s book-keeper, frank obinson. e penned the name coca cola in the following script that is famous today. oca cola was first sold at the soda fountain in Jacob s pharmacy in Atlanta. uring the first year, sale of coca cola average nine drink a day, adding up to total sale for that year of $5 . Today, products of oca ola ompany are consumed at the rate of more than one billion drink per day in over 2 countries. oca cola first arrived in Great ritain in 19 when chars andler, son of Asa andler, the owner of coca cola ompany, bought a jug of syrup with him in a visit of ondon. It was first sold in grate ritten on 31st 19 and later went on regular sales through soda fountain outlet, which include shelf fridge and the ondon coliseum. In 1999 the coca cola company parched the soft drink brand of adbury chweppes plc in various country, including grate ritten. This resulted in the e tension of our e isting product range which include coca cola, diet coke, coca cola cherry, anta, sprite lilt and five alive to include the chweppes, range, dr pepper, oasis, kia-ora and alvern water. The coca cola brand will always be the number one focus for G but product innovation plays a vital role in the company, s business and future. In ctober 2 1 the isotonic sport drink powerade was launched, followed by the introduction of other brand including with diet coke, lemon, coca cola vanilla and diet coke vanilla. In 2 4, fanta apple splash, our first low sugar brand was launched. In 2 5, we launched our fifth diet coke variant, diet coke with lime and relaunched our range of diet fruit carbonates fanta, sprite lilt and dr pepper) as the for ero added sugar range. We also introduced a new fanta choice- fanta summer fruits, another new development of 2 5 was the reformation of oasis to
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reduced the sugar contact. These developments meant that by the end of 2 5, over 35% of our sales by volume were either low in sugar or diet\light drinks. ompany have also launched sport water-powerade aqua +, anew sport water drink with natural fruit flavors that is free from artificial sweetness and preservatives. 2 5 also saw the launch of brand new choice in the form of estea-an ice tea drink, plus a range of juice drink under the minute maid brand. stablished In 1886 , oca-Cola is the world most ubiquitous brand. The company and its subsidiaries are present in over 2 countries employing over 49,000 individuals and generating revenues to the tune of $ billion. The Coca-Cola company markets fourth of the world s top five soft drink brand. Its beverage product encompass nearly 400 brands, including non-carbonated beverages such as water , juice, sports drinks, teas and coffees. The companie s net income registered a CAG of 7.2 per cent over 10- year period. $ 1 billion India and employs over 50,000 Till date, Coca-Cola has invested over people.The Coca-Cola system in India comprises 25 wholly owned bottling operations and another 35 ranchises- owned bottling operation. A network of 7contract packers also manufactures a range of product for the company. After a 16-years absence, Coca-Cola returned to India in 1993.The Company s presence in India was cemented in ovember that year in a deal that gave CocaCola ownership of the nation s top soft-drink brands and bottling network. Coca-Cola India has made significant investment to build and continually improve its business in India, including new production facilities, wastewater treatment plants, and distribution systems and marketing equipment. uring the past decade, the Coca-Cola system has invested more than billion in India. Coca-Cola is one of the country s top international investors. $1

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In 2003 ,coca-cola india pledged to invest a further operations.

$100 million in its

Coca-Cola business system directly employs approximately 6,000 local people in india. In india, we indirectly create employment for more than 1,25,000 people in related industries through our vast procurement , supply and distribution system. irtually all the goal and services required and market Coca-Cola locally are made in india. The Coca-Cola system in india comprises 27 wholly owned company owned bottling operations and another 17 franchisee- owned bottling operations. A network of 29 contract packers also manufactures a range of product for the company. The complexity of the india market is reflected in the distribution fleet, which includes 10-tonne trucks, open bay three wheelers that can navigate the narrow alleyways of india cities, and trademarked tricycles and pushcarts.

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Coca-cola mission , vision and values These are the declaration of company overall and goals and the values that are guided by as a company as individuals.

THE COCA-COLA COMPANY MISSION


Coca-cola company ission is

 To refresh the world in mind , body and spirit  To inspire moments of optimism through our brands and actions  To create value and make a difference everywhere we engage

THE COCA-COLA COMPANY VISION


To achieve mission , Company has developed a set of goals, which company will work with there bottlers to deliver:  PROFIT: aximi ation return to shareowners while being mindful of our overall responsibilities.  PEOPLE : Being a great place to work where people are inspired to the best they can be.  PORTFOLIO: Bringing to the world a portfolio of beverage brands that anticipate and satisfied people s desires and needs.  PARTNERS: Nurturing a winning network of partners and building mutual loyalty.  PLANET: Being a responsible global citi en that makes a difference

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THE COCA-COLA COMPANY VALUE

Companys shared values that are guided by are:  Leadership  Passion  Integrity  Accountability  Collaboration  Innovation  Quality

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eadership

Quality

Innovation

Collaboration

Passion

Integrity

accontability

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COMPANY PRODUCT
The worlds favorite soft-drink. The worlds most valuable brand. The most recognizable word across the world after OK.


Coca-Cola-Coca-Cola

has a truly remarkable heritage. From a humble

beginning in 1886, it is now the flagship brand of the largest manufacturer, marketer and distributor of non- alcoholic beverages in the world. In India, Coca-Cola was the leading soft drink till 1977 when govt. policies necessitated its departure. Coca-Cola made its return to the country in 1993 and made significant investments to ensure that the beverage is available to more and more people, even in the remote and inaccessible parts of the nation. Coca-Cola returned to India in 1993 and over the past ten years has captured the imagination of the nation, building strong associations with cricket, the thriving cinema industry, music etc. Coca-Cola has been very strongly associated with cricket, sponsoring the World Cup in 1996 and various other tournaments, including the Coca-Cola Cup in Sharjah in the late nineties. Coca-Cola s advertising campaigns Jo Chaho Ho Jaye and Life Ho To Aisi were very popular and had entered the youth s vocabulary. In 2002, Coca-Cola launched the campaign Thanda Matlab Coca-Cola which skyrocketed the brand to make it India s favorite soft-drink brand. In 2003, Coke was available for just Rs.5 across the country and this pricing initiative together with improved distribution ensured that all brands in the portfolio grew leaps and bounds. Coca-Cola had signed on various celebrities including movie stars such as Karishma Kapoor, cricketers such as Srinath, Sourav Ganguly, southern celebrities Vijay in the past and today, its brand ambassadors are Aamir Khan, Aishwarya Rai, Vivek Oberoi and cricketer Virendra Sehwag.

THUMS UP: Strong cola Taste, Exciting Personality

Thums Up is a leading carbonated soft drink and most trusted brand in India. Originally introduced in 1977, Thums Up was acquired by The Coca-Cola Company in 1993. Thums Up is known for its strong, fizzy taste and its confident, mature and uniquely masculine attitude. This brand clearly seeks to separate the man from the boys.

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 FANTA:
Internationally, Fanta The orange drink of The Coca-Cola Company, is seen as one of the favorite drinks since 1940 s. Fanta entered the Indian market in the year 1993. Over the years Fanta has occupied a strong market place and is identified as The Fun Catalyst . Perceived as a fun youth brand, Fanta stands for its vibrant color, tempting taste and tingling bubbles that not just uplifts feelings but also helps free spirit thus encouraging one to indulge in the moment. This positive imagery is associated with happy, cheerful and special times with friends.

 LIMCA:
Lime n Lemoni Limca, the drink that can cast a tangy refreshing spell on anyone, anywhere. Born in 1971, Limca has been the original thirst choice, of millions of consumers for over 3 decades. The brand has been displaying healthy volume growths year on year and Limca continues to be the leading flavours soft drink in the country. The sharp fizz and lemoni bite combined with the single minded positioning of the brand as the ultimate refresher has continuously strengthened the brand franchise. Limca energizes refreshes and transforms. Dive into the zingy refreshment of Limca and walk away a new person

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 SPRITE:
Worldwide Sprite is ranked as the No.4 soft drink and sold in more than 190 countries. In India, Sprite was launched in year 1999 and today it has grown to be one of the fastest growing soft drinks, leading the clear lime category. Today Sprite is perceived as a youth icon. Why? With a strong appeal to the youth, Sprite has stood for a straight forward and honest attitude. It s clear crisp refresh hinge taste encourages the today s youth to trust their instincts, influence them to be true to who they are and to obey their thirst.

 MAAZA:
Maaza was launched in 1976. Here was a drink that offered the same real taste of fruit juices and was available throughout the year. In 1993, Maaza was acquired by Coca-Cola India. Maaza currently dominates the fruit drink category. Over the years, brand Maaza has become synonymous with Mango. This has been the result of such successful campaigns like Taaza Mango, Maaza Mango and Botel Mein Aam, Maaza hai Naam . Consumers regard Maaza as wholesome, natural, fun drink which delivers the real experience of fruit. The current advertising of Maaza positions is as an enabler of fun friendship moments between moms and kids as moms trust the brand and the kids love its taste. The campaign builds on the existing equity of the brand and delivers a relevant emotional benefit to the moms rightly captured in the tagline Yaari Dosti Taaza Maaza .

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 KINLEY:
Water a thirst quencher that refreshes, a life giving force that washes all the toxins away. A ritual purifier that cleanses, purifies, transforms. Water the most basic need of life, the very sustenance of life, a celebration of life itself. The importance of water can never be understated. Particularly in a nation such as India where water governs the lives of the millions, be it as part of everyday rituals or as the monsoon which gives life to the subcontinent. Kinley water understands the importance and value of this life giving force. Kinley water thus promises water that is as pure as it is meant to be. Water you can trust to be truly safe and pure. Kinley water comes with the assurance of safety from the CocaCola Company. That is why company introduced Kinley with reverse-osmosis along with the latest technology to ensure the purity of the product. That s why Coca-Cola goes through rigorous testing procedures at each and every location where Kinley is produced. Because they believe that right to pure, safe drinking water is fundamental. A universal need, which cannot be left to chance.

 MINUTE MAID PULPY ORANGE(MMPO):

Minute maid pupply orange cold drink no gas only based on orange juice. It is a non-aerated soft drink and market competitor of Tropicana Twister.

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MARKET MIX

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Price

Place

arketmix

Product

Prom otion

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1-PRODUCT 2-PRICE 3-PROMOTION 4-PLACE PRODUCT(i) COCA COLA :-

It has brown colour with content of CO2 which makes its cola flavours heavy. It is available in different volumes in market like:  200 ml glass bottle  300 ml glass bottle  600 ml pet bottle  2 litre pet bottle  330ml cane

(ii) THUMS UP :-

It has dark brown colour with very high content of co2 which makes COLA flavours very heavy. It is available in different volumes in market like: 22 | P a g e

 200ml glass bottle  300 ml glass bottle  600 ml pet bottle  2 litre pet bottle  330 ml cane

(iii) FANTA ORANGE & FANTA APPLE:-

It come in many flavours like orange with light content of co2 that makes its flavours delicious. It is available in different volumes in market.

 200ml glass bottle  300ml glass bottle  600ml pet bottle  2 Liter pet bottle

(iv) LIMCA :-

It has light grey colour with light content of co2 that makes its flavours tasty. It is available in market in following packs of quantities: 23 | P a g e

 200ml glass bottle  300ml glass bottle  600ml pet bottle  2 lt pet bottle  330ml cane

(v) SPRITE :-

It is colourless with packing in green coloured bottle. It has normal content of co2 . It has a nice flavours available in market in following packing:

 200ml glass bottle  300ml glass bottle  600pet bottle  2 lt pet bottle  330ml cane

(vi) MINUTE MAID PULPY ORANGE:


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It is of yellow colour with decent taste of Orange. it does not contain co2.it is only available in PET bottle.

 250ml PET bottle  400ml PET bottle  1 Ltr. PET bottle

(vii)

MAAZA :-

It is of yellow colour with decent taste of mango. it does not contain co2.

 250ml glass bottle  200ml tetra pack  600ml pet  1.2 lt pet

(viii) KINLEY SODA :-

It is colourless & available in market in 300 ml glass bottle in market.

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(ix) KINLEY WATER :-

It is mineral water available in following volumes in market:

 500 ml pet bottle  1 lt pet bottle  2 lt pet bottle

2.PRICEThe pricing of coca-cola product is very much different than any other FMCG .pricing is determined on the basis of volume, channel and category of the outlet. Basically following pricing method are experienced by company. y y y y Discount pricing Variable pricing Skimming pricing Competative pricing

Price List of Coca Cola Products Product Packaging Quantity mrp (per unit)

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PACK

BILING PRICE

RETAIL PRICE

QUANTITY

M.R.P.

200ml 300ml 600ml 600ml(maaza) 600ml(soda) 1.2lt(maaza) 1.25(fridge pack) 600ml 250ml 2 lt plain coke diet coke Tetra pack(mazza) 1 Ltr kinley water

158 201 477 537 252 489 363 537 390 444 536 536 257

168 216 492 552 264 504 378 552 405 459 552 536 272

24 24 24 24 24 12 12 24 30 9 24 24 27

10 12 25 28 15 48 35 25 15 60 25 25 15

128

136

12

15

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1-Discount

pricing :discounting pricing means that price in which we

give some discount in our price for promotion of our product or to increase our sell in the market; Ex. At the last month coca-cola gave 2 rupees discount on 600 ml PET on coca cola and thumps-up and fenta flover for increase the sell of these product in the market, it is known as discount pricing. 2-variable

pricing : variable pricing means the price which vary with time

or any other reason. there is no fixed price. Ex.in the summer season company increase the price because in the summer season demand for product is high, but in the winter season the price of the product is decrease because in the winter season demand for the product is decreases. 3-skimming rate. Ex.we can take the example of kinley water ,when kinley water is launched in market the price is13 Rs.which is high then all the water product. 4-compatative

price-skimming price means to launch any new product at high

price- competative price means to increes and

decress the price of products according to the competetion and demand of the product. Ex- the innicial price of 400ml mmpo was 25Rs . but the demand was very less. So the company decress the price of mmpo at 20Rs. The cause behind it was that is a heavy competetion of soft drink company.
These three types of price is use by coca-cola company.

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3.PROMOTIONVarious promotional activities are implemented by the top level of management. For advertising purpose various celebrities are get hired by company at contractual basis. As far as coke concern T.V commercial , offer, discounts, coupons are play an important role for the growth of market share of coke. Following are the current promotional techniques which is employed by cocacola company.

Thums-up (licence hai kya!!!)-there are two types of offer are offered by the company (1.)Cash Offer-on glass bottle by the use of unique no. given in crown. y (2.)BYKE Offer-on both PET &RGB by the same procedure

SPRITE(KHOLEGA TO MILEGA!!!!)-There is a unique code given under the lebel of sprite and further the audience has to send that unique no. on 55855 or they have to call on the toll free no.1800345432

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Brand Ambassadors

ADVERTISING
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Advertising has played an important role in the success of the products since first news paper ad in 1886, which read coca cola Delicious! refreshing! Exhilarating! Invigorating! . The company uses advertising to trigger desire as often and in as many ways as possible. throughout the years, slogan of coca- cola have been memorable. Here are some highlights: 2009: 2007: 2005 : 2003 : 2000 : 1993 : 1990 : 1989 : 1986 : 1982 : 1976 : 1971 : 1969 : Aap Muskarayenge to bulbule gun gunayenge Piyo thanda Jiyo thanda Jo Chaho Ho Jaye Coca Cola Thanda Matlab Coca col Coca cola Enjoy Always Coca cola Can t beat the Real Things Can t Beat the Feeling Red, White and You Coke Is It Coke adds Life I d Like to Buy the World a Coke. It ,s the Real Things

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1963 : 1959 : 1944 :

Things Go Better With Coke Be Reality Refreshed Global High Sign

1942 : 1936 : 1929 :

It s the Real Things It s the Refreshing Thing To Do The Pause That Refresh

MOVIES

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(4) lace: place of Coca Cola Company depend on geographical location.


Now a day s Coca Cola Company is doing the business in near about 204 nations. specially it is a brand which contain about 55% market share of the world in the soft drink segmentation. It is the leading brand in India, this company started from a small Iceland Antarctica. Coca cola s location in aranasi city ...

Ghats, Bengali tola, saraswati phatak, dal mandi, sarnath, pandey pur, sigra, mahmoor ganj, marvadi, kantt, lanca,assi ghat .etc.

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ight execution ail (red)

rRed is the main basic concept of marketing Coca Cola Company. ight execution dail is the concept by which individual can analyzes his work at the end of each and every day. By this tool company can analysis the performance market developer and sale man. ed is the marketing strategies of coca cola company, company s marketing punch line is-JO DIKTA HAI WAHI BIKTA HAI. ed is nothing but it is a concept by which company and market developer try to availability the product on outlet according to its channel and category. Basically concept of red depend on the THREE measurement these measurement are following -

(1) Visibility (2) Availability (3) Activation

(1)

VISIBILITY

This term is belongs to free e or visi cooler which is

present on the outlet. Its depend on some factor those are following34 | P a g e

 STANDARD OF FREEZE Standard of free e always depend on category of outlet. If the category of outlet is diamond, than free e should be more than 15 kacer. If the category of outlet is gold, than slandered of free e should be more than 9 kacer. acer means how many peti of cold drink can be adjust inside the free e. Because the business of coca cola or any soft drink company depend upon the free e.

OUTLET CATEGORY
ategory iamond old Silver Bronze sale of last year (peti)  800 peti 800 < gold > 500 500 < silver> 200 < 200

Outlet category iamond old Silver Bronze

standard of freeze     15 kacer 9 kacer 7 kacer 4 kacer

 PRIME POSITION free e or visi cooler should be at prime position. Prime position means it should be visible from the outside. According to red, free e should be visible from the outside because it
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is attract to customer to buy the product. If free e be at the prime position customer can choose the product and it also indicator of product of every flavor because we also know that the strategy of company JO DIKTA HAI WAHI BIKTA HAI.  WORKING CONDITION- free e should be in working condition because Without cooling an outlier cannot sell his soft drink; in the soft drink Segmentation cooling is the most important factor .

 LIGHT WORKING- light of free e should be in the working condition. ight is the one of the important factor. because in the night time if light will not work then how a customer will know that which product is available and which product he wants.  PURITY- purity is most important factor it has to keep by the outlier. Purity means there should be no other product in the free e beside coke product. The reason behind is that if outlier want to sell other product he can sell very easily. Suppose customer is in heavy thrust than he will not see that whatever he is drinking is the product of brand or not. So it will affect the sale of good brand like coke.

 SHELF COMPLIANCE- It totally depend on the channels and category. Shelf of free e is depending on the standard of free e, and also depends on channel and category. Suppose an outlet is e d type 2 and gold outlet than free e should be 9 kacer, than shelf compliance should begb in three shelves and one shelf of water should be there. And product should be in the brand ordered in one shelves like thato cola thumps up, coca cola
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L - lemon- sprite, limca o- orange- fanta j - uice mazza, mmpo k- Kinley

(2)AVAILABILITY- availility of product is the second important


, according to red there are some channel and category by factor for the outlier has to keep minimum requirement with him in free e. Suppose there is TYP -2 and gold outlet according to red there should be minimum requirement is rgb and water like that. All those availability are following-

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AVAILABILITY OF COKE PRODUCT THROUGH DIFFERENT CHANNEL AND CATEGORY.

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CHANNELS OF AVAILABILITY - Generally there are four type of

channel by which we are able to make the products available at the outlet. These four types of channel are following.
(1) GROCERY (2) CONVENIENCE (3) E&D TYPE-1 (4) E&D TYPE-2

generally there are four type of category by which company make a strategies to availability of coke product at each and every outlet according to need and demand of market . Acutely the category is depending on sale of last year of a particular outlet. These four types of category are following.
CATEGORY OF AVAILABILITY

(1) DIAMOND (2) GOLD (3) SILVER (4) BRONZE

CHANNELS:
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(1) GROCERY

outlet primarily engaged in retailing of foods

&various household items. It include grocer (outlet dealing mainly in grains, provision, spices, edible oil, and vanaspati oil etc) and general store ( outlet selling item of day to day requirement& stocking a variety of branded product) .EX-general store , food and various household item shop.

(2) CONVENIENCE

it include outlet which are small store and shop, generally accessible locally. These are often located alongside busy road. EX- chemist, STD booths, pan-Bidi shop, etc.

(3) E&D TYPE-1 Outlet selling items to eat which are being
consumed primarily standing in the outlet being taken away for future consumption. These type of outlet does not have any place to sit. EX- bakery, sweet shop, juice center, soft drink shop, tea shop, etc.

(4) E&D TYPE-2- Outlet selling items to eat which are being
cooked or made within outlet with possibility of consuming those products within the outlet. These outlet should have a space to sit and eat. EX- restaurants, bar, dhaba, cafes etc.

CATEGORIES OF OUTLET:
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(1) DIAMOND Diamond outlet are those outlet that have


done a last year turnover more than eight peti. Company mostly gives the attention on such type of outlet. The volume of company is always depends on such type of outlet.

Diamond >800 peti (annual). (2) GOLD - Gold outlet are those outlet that have done a last
year turnover more than five hundred peti and less than eight hundred peti. Company mostly gives the attention on such type of outlet. The volume of company is always depends on such type of outlet. These outlets are also very important for company.

500 > gold < 800 (peti per year)


(3) SILVER- Silver outlet are those outlet that have done a last year Turnover more than two hundred peti and less than less Five hundred peti .each type of outlet have a unique Feature but such type of outlet is lesser important forOrganization in compression with diamond and gold Outlet. So company gives more attention on diamond And gold outlet. . 200<silver>500(peti per year) BRONZE- Bronze outlet are those outlet that have done a last year Turnover less than two hundred peti. Feature but such type of outlet is lesser important for Organization in compression with diamond and gold
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(4)

Outlet. So company gives more attention on diamond And gold outlet. Bronze < 200 (peti per year)

Outlet category

Category Diamond gold silver bronze

peti per year  800 800 <gold> 500 500 <silver> 200 < 200

Now we are discussing availability of coke product at each and every channels and category one by one. According to red (right execution daily) concept different type of flavor at each and every outlet by different channels and category. These entire things are following.

CHANNEL: 1- GROCERY
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OUTLET CATEGORY: 1-DIAMOND

EX of outlet - general store , food and various household item shop.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
Atleast 3

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


Atleast 3

Mazza + mmpo (400ml)

Fridge pack (1l \1.2l \1.25l)

Thumps up + (coca cola , sprite , limca, Fanta , fanta apple, kinley (soda)
Atleast 3

Mazza + mmpo (400ml) Party pack (1.5l\ 2l\ 2.25l) Water pack ( 500ml \1l ) Thumps up + (coca cola , sprite , limca, Fanta , fanta apple.
Atleast 3

Kinley (drinking water)

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CHANNEL: 1-GROCERY

OUTLET CATEGORY: 2-GOLD EX of outlet - general store, food and various household item shop.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
Atleast 3

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


Atleast 2

Mazza + mmpo (400ml)

Fridge pack (1l \1.2l \1.25l)

Thumps up + (coca cola , sprite , limca, Fanta , fanta apple, kinley (soda)
Atleast 2

Mazza + mmpo (400ml) Party pack (1.5l\ 2l\ 2.25l) Water pack ( 500ml \1l ) Thumps up + (coca cola , sprite , limca, Fanta , fanta apple.
Atleast 2

Kinley (drinking water)

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CHANNEL: 1-GROCERY

OUTLET CATEGORY: 3-SILVER EX of outlet - General store, food and various household item shop.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
Atleast 2

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


Atleast 1

Mazza + mmpo (400ml)


Atleast 1

Fridge pack (1l \1.2l \1.25l) Party pack (1.5l\ 2l\ 2.25l)

Thumps up + (coca cola , sprite , limca, Fanta , fanta apple, kinley (soda)
Atleast 1

Thumps up + (coca cola , sprite , limca, Fanta , fanta apple).


Atleast 1

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CHANNEL: 1-GROCERY

OUTLET CATEGORY: 4-BRONZE EX of outlet - General store, food and various household item shop

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
Atleast 2

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


Atleast 1

+Mazza + mmpo (400ml)


Atleast 1

Fridge pack (1l \1.2l \1.25l) Party pack (1.5l\ 2l\ 2.25l)

Thumps up + (coca cola , sprite , limca, Fanta , fanta apple, kinley (soda)
Atleast 1

Thumps up + (coca cola , sprite , limca, Fanta , fanta apple).


Atleast 1

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CHANNEL: 2- CONVENINCE

OUTLET CATEGORY: 1-DIAMOND EX OF outlet- chemist, STD booths, pan-Bidi shop, etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
Atleast 3

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


Atleast 3

+Mazza + mmpo (400ml)

Water pack ( 500ml \1l )

Kinley (drinking water)

CHANNEL: 2- CONVENINCE
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OUTLET CATEGORY: 2-GOLD EX OF outlet- chemist, STD booths, pan-Bidi shop, etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
Atleast 3

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


Atleast 2

+Mazza + mmpo (400ml)

Water pack ( 500ml \1l )

Kinley (drinking water)

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CHANNEL: 2- CONVENINCE

OUTLET CATEGORY: 3-SILVER EX OF outlet- chemist, STD booths, pan-Bidi shop, etc.

Pack

flavor

200mlr \250ml \ 300ml

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
Atleast 2

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


Atleast 1

+Mazza + mmpo (400ml)

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CHANNEL: 2- CONVENINCE

OUTLET CATEGORY: 4-BRONZE

EX OF outlet- chemist, STD booths, pan-Bidi shop, etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
Atleast 2

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


Atleast 1

+Mazza + mmpo (400ml)


Atleast 1

CHANNEL: 3-E&D TYPE-2


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(1) OUTLET CATEGORY: 1-DIAMOND


 These outlets should have a space to sit and eat.

EX- restaurants, bar, dhaba, cafes etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
At least 3

Water pack ( 500ml \1l )

Kinley (drinking water)

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CHANNEL: 3-E&D TYPE-2

OUTLET CATEGORY: 2-GOLD  These outlets should have a space to sit and eat.

EX- restaurants, bar, dhaba, cafes etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta, fanta apple, kinley (soda)+ mazza
At least 3

Water pack ( 500ml \1l )

Kinley (drinking water)

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CHANNEL: 3-E&D TYPE-2

OUTLET CATEGORY: 3-SILVER  These outlets should have a space to sit and eat.

EX- restaurants, bar, dhaba, cafes etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
At least 2

Water pack ( 500ml \1l )

Kinley (drinking water)


May or may not necessary

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CHANNEL: 3-E&D TYPE-2

OUTLET CATEGORY: 4- BRONZE  These outlets should have a space to sit and eat.

EX- restaurants, bar, dhaba, cafes etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
At least 2

Water pack ( 500ml \1l )

Kinley (drinking water)


May or may not necessary

CHANNAL: 4-E&D TYPE-1

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(1) OUTLET CATEGORY: 1-DIAMOND

 These type of outlet does not have any place to sit .


EX- bakery, sweet shop, juice center, soft drink shop & tea shop etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
At least 3

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


At least 3

+Mazza + mmpo (400ml)

Water pack ( 500ml \1l )

Kinley (drinking water)

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CHANNAL: 4-E&D TYPE-1

OUTLET CATEGORY: 2-GOLD

 These types of outlets do not have any place to sit.


EX - bakery, sweet shop, juice center, soft drink shop & tea shop etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
At least 3

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


At least 2

+Mazza + mmpo (400ml)

Water pack ( 500ml \1l )

Kinley (drinking water)

CHANNAL: 4-E&D TYPE-1


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OUTLET CATEGORY: 3-SILVER

 These types of outlets do not have any place to sit.


EX- bakery, sweet shop, juice center, soft drink shop & tea shop etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
At least 2

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


At least 1

+Mazza + mmpo (400ml)


Atleast-1

CHANNAL: 4-E&D TYPE-1


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OUTLET CATEGORY: 4-BRONZE

 These type of outlet does not have any place to sit .


EX- bakery, sweet shop, juice center, soft drink shop & tea shop etc.

Pack 200mlr \250ml \ 300ml

flavor Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)+ mazza
At least 2

Mobile (PET) 500ML \ 600ML

Thumps up + (coca cola , sprite ,limca, Fanta ,fanta apple,kinley (soda)


At least 1

+Mazza + mmpo (400ml)


Atleast-1

(3)Activation- It is third important factor for red. It is the factor why


which company set some attractive advertisement on outlet. Activation is
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helpful to attract to customer which is directly link to the volume and growth of the company. Activation is also different from outlet to outlet which is depending on the channel of the outlet. Which is describe one by one following-

> Activation on grocery outlet1) Three tier rack pure charged 2) Shelf display/cut case display 3) OBM/drinking shot communication 4) Price card > Activation on convenience outlet1)Table top display/shelf display/aerial hanger/cut case display 2) flange/glow sign board 3) OBM/drinking shot communication 4) Price card

> Activation on E& type-1, E& type-2 outlet1)Branded menu card with O beverage menu/ Menu board/combo element 2) flange/glow sign board 3) OBM/drinking shot communication 4) Price card

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Research methodology
n my summer traning project , worked on the topic to analysis product aviblebility of coke through different channels and category used lots of reseach methological tools . did primary market servey & secondry market survey in my project. The primary market servey is very very improtant for any type of organization. did primary market servey through different type of uestionaire, these type of uestion are really very improtant for any organization. Through these type of uestion a orgnization can analysis his effectiveness in the market , these uestion are not only important for effectiveness but also by these type of uestion oragnization can analysis market share , nearest competitors , demandiable& undemandiable product of company, chances of growth in near future, how company can become a market leader and can give more effective service and make effective distribution. n my project , used following type of uestonaire

(1) Dic t m us questi

- these type of question have only two

type of alternatives yes & no . in such type of question the research gives only two alternative to the responder and have to choose only one out of them. Here there is very less chance of biesness.

(2) C sed- E ded questi

- in such type of question the

reseacher gives 4-5 alternative and reponder can choose any of theme. In such type of question the reponder have a chance to select the any answer. There is a some chances of biasness.

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(1) Open -Ended question in such type of question the


responder can give more and more than type of answer for one question.

(2) Descriptive question- in such type of question the responder


can give the subjective answer for any question. There is no limit of leanth of the answer. So these type of question are also very important for any type of reaserach.

Types of reaseachIn my summer traning project of coca cola, I used different rype of resarch those reseach are following ..

(1) Descriptive research- descriptive research is nothing but


a fact findind investigation. ere definite conclusion can be arrived but it does not estibilised cause and effect relationship.

(2) Fandamental research- fandamantal reserach is the


research which is genrrally conduct by reseach organigation in primary stage of research. It is conduct by the organigation to find out future related problem.

(3) Exploratory research- these type of reaseach is conduct


at the time of when the problem in wagae stage and problem is not clear

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Sample size -

300 outlet.

ESEACH AREA- Dal mandi, sraswati phatak, bangali tola, ghat, sarnath, pandy pur.

In my summer traning project, I used both probability and nonprobability. I used,Probability sampling in the area AL MANDI, ANNT, G AT, BANGALI TOLA, SRASWATI P ATAK, SARNATH, PANDY P R. And non probability sampling in the area of throught out the yhe varanasi city .. SIGRA, MAHMOOR GANJ, LANKA, .ETC. In probability sampling I, used cluster sampling. By cluster sampling I divided all are in small- small area and did primary reseach. and i also used multistage probability sampling and stratified random sampling. In non-probability sampling I, used all type of non- probability sampling, according to research all these research are important. I, also used rating ang ranking scale. In rating scale ordinal scale and interval scale and ranking scale. I maked some question on the basis of these scales.

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QUESTIONAIRE FOR OUTLETER

Outlet s name Address Contact number ..

name of outleter age of outleter ..

Q-1 1) Q-2 1)

rom how many years you are doing this business with coca cola? <1year 2) 2-3year 3) 3-4 year 4) >4year

Are you doing the business only with coca cola? Yes 2) no 1-10) 3) ? thumps up 4) sprite 8) kinley

Q-3 Rating the coca cola product 1) Coca cola 2) ma a 6) limca

5) anta

7) mmpo

Q-4 According to you which product of coke is more demandable in the market? 1) Coca cola 5) anta 2) ma a 6) limca 3) thumps up 4) sprite 8) kinley

7) mmpo

Q-5 According to you which product of coke is more undemandable in the market? 1) Coca cola 5) anta 2) ma a 6) limca 3) thumps up 4) sprite 8) kinley

7) mmpo

Q-6 Why a consumer prefers a particular product? 1) Brand name 2) flavor 3) price 4) quality

Q-7 What is the most demandable season of soft drink?


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1)

eb-April

2) april-june

3) June-sep

4) sep- eb.

Q-8 what is your last year sale? 1) <200 peti 2) 200-499 peti 3) 500-799 peti 4) >800peti.

Q-9 what is the main different between coke and other soft drink company? 1) Brand name 2) quality 3) price 4) taste

Q-10 what is your visi cooler stander? 1) 2 kacer- 4kacer 2) 7kacer 3) 9kacer 4) >9kacer

Q-11 Are you doing the business with-? 1) Only with rgb 4) With all of three Q-12 Do you think that coca cola has become a no -1 brand in soft drink segment? 1) Strongly agree 4) Disagree 2) agree 3) neither agree nor disagree 2) only with pet 3) only with water

5) strongly disagree

Q-13 Do you think that service of coke in excellent? 1) Strongly agree 4) Disagree 2) agree 3) neither agree nor disagree

5) strongly disagree

Q-14 Do you think that distribution of coke in excellent? 1) Strongly agree 4) Disagree 2) agree 3) neither agree nor disagree

5) strongly disagree

Q-15 which company is the nearest competitor of coke? 1) PepsiCo 2) parley agro 3) bislery 4) king fisher
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Q-16 which type of your outlet? 1) Pan Bidi 2)std booth 3) chemist 4) none of these

Q-17 which type of your outlet? 1) ood and various household item shop Q-18 which type of your outlet? 1) Dhaba 2) bar 3) caf 4) restaurant 5) sweet shop 2) general store

6) Juice corner

7) tea shop

8) none of these

Q-19 what is consumer preference has become now? 1) Cola to lemon 2) cola to juice 3) cola to water 4) no change

Q-20 People generally like which brand? 1) PepsiCo 2) coca cola 3) parley agro

Q-21 Consumer generally like which black color product from following? 1) Pepsi 2) thumps up 3) coca cola

Q-22 Consumer generally likes which lemon flavor product from following? 1) 7up 3) Sprite 2) mountain to the due 4) limca

Q-23 In the compression of following product which one is more effective in the market? 1) anta 2) fanta apple 3) Miranda

Q-24 In the compression of following product which juice segment one is more effective in the market? 1) ma a 2) slice 3) frooti

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Q-25 which is more effective in cola black) in the market? 1) Cola thumps up+ coca cola) 2) Pepsi

Q-26 Child more prefers which product of coke? 1) Coca cola 2) ma a 6) limca 7) mmpo 3) thumps up 8) kinley 4) sprite 5) fanta

Q-27 Ladies more prefers which product of coke? 1) Coca cola 6) limca 2) ma a 7) mmpo 3) thumps up 8) kinley 4) sprite 5) fanta

Q-28 Generally age group 1-18) likes which product most? 1) Coca cola 6) limca 2) ma a 7) mmpo 3) thumps up 8) kinley 4) sprite 5) fanta

Q-29 Generally age group 18-55) likes which product most? 1) Coca cola 2) ma a 6) limca 7) mmpo 3) thumps up 8) kinley 4) sprite 5) fanta

Q-30 Generally age group 55>) like which product most? 1) Coca cola 2) ma a 6) limca 7) mmpo 3) thumps up 8) kinley 4) sprite 5) fanta

Q-31 which product of coke man likely most? 1) Coca cola 2) ma a 6) limca 7) mmpo Q-32 which is best according to you? 1) Ma a t.p) 2) frooti t.p) 3) thumps up 8) kinley 4) sprite 5) fanta

Q-33 Do you think that mmpo is demandable product in the market? 1) Yes 2) no
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Q-34 Do you think if company will produce other juice like Tropicana of PepsiCo, will it success? 1) Yes 2) no

Q-35 Do you think if company will produce biscuit like parley agro, will it success? 2) Yes 2) no

Q-36 Are you facing any type of problem doing a business with coke? If yes 1) Service related 3) Scheme related 2) distribution related 4) cooler related

Q-37 How you can increases your sale?

Q-38 Do you want to give any suggestion to the coca cola company?

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STATISTICAL GRAPS AND ANALYSIS


demandiable product of coca cola comnpany
5 2

34.5 27

Ma a Sprite Thumps up Limca Other

30.5

According to primary market survey we found that Mazza is the most demandable product in the market which contribute 34.5% market share of Coca-Cola Company. Second most demandable product is Sprite which contribute 30.5% market share of coca cola company .Thumps up is holding 27%, Limca is holding 5% and Other is holding 2% share in the market.

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less demandiable product of coca cola

10 mmpo 21 37.5 fanta apple coca cola kinley 12.25 19.25 0ther

According to my analysis of market survey the most un-demandable product is MMPO (minute maid pulpy orange) and second most un- demandable product is Fanta apple, third one is Coca- Cola then Kinley water.

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FAVORABLE SEASON OF COLD DRINK:

45 40 35 30 25 20 15 10 5 0

43

23

27

3 feb-apr apr-june june-sep sep-feb

According to market survey the demanded season of Coca-Cola product is April to June. In April to June the demand for product is 43% and it is 27% in June to September, It is 23% in February to April and most un- demandable season is September to February near about 3%.

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Difference between the products of coca cola company and other soft drink company's product.
27 35 brand name price 30 7 quality taste

According to market survey the main thing which make a biggest difference among Coca- Cola and the other soft drink company is Brand name and the second thing is Quality and the third one which create a big difference is Taste and the last thing which create a difference among CocaCola and other soft drink is Price.

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Is coca cola a o 1 brand in soft drink segments ?


40 40 35 30 25 20 15 10 5 0

23%

20 15 2

has coca cola become a no one brand in soft drink segments

strongly agree

agree

neither disagree strongly agree disagree nor disagree

According to market survey 23% outlier is strongly agree with this statement that CocaCola is no.1 brand in soft drink segments, 40% outlier is agree with this statement , 20% outlier is not in situation to say anything, and 15% is disagree with this statement and 2% is strongly disagree with this statement.

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Outlier are doing the business the business with


24.5 0.5 24 1

Only RGB Only ET With RGB & ET Only Water


60

all of these

According to market survey 24% Outlier doing there business only with RGB (Returnable Glass Bottle).1% Outlier doing there business with PET(Poly Ethylene Tricyclene).60% Outlier doing there business with RGB and PET.0.5% doing business only with Water. 24.5% outlier doing there business with All of these.

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is the service of coca cola as an excellent ?


strongly disagree 35

disagree

15

nither agree nor disagree

10

is the service of coca cola as an excellent 25

agree

strongly agree 0 10

15 20 30 40

According to market survey I reached at this result that the services of Coca-Cola is not good because after market survey 35% outlier is Strongly Disagree that Coca- Cola provide Good Services, 15% outlier is Disagree with this statement , 10% is not in the position to say anything , 25% is Agree that coca cola provide excellent services ant 15% is Strongly Agree with this statement.

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is distribution of coca cola company as an excellent?


strongly disagree disagree neither agree nor disagree agree strongly agree
0 5 13 10 15 20 25 30 35 19.5 17.25 20 30.25

is distribution of coca cola company as an excellent?

According to market survey the Distribution of Coca-Cola Company is not good because 30.25% Outlier is strongly Disagree with this thing that Distribution of Coca- Cola Product is not good .19.5% is not Strongly Disagree but Disagree that the Distribution of coca-cola product is good but 13% is Strongly Agree that Coca-Cola Distribution is good.

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nearest competiter of coca cola company .?


3

39 Coca-Cola 58 Pepsico Other

After market survey I reached at this result that Pepsico is the nearest competitor of Coca-Cola company .Coca-Cola cover 58% of total share in the field of soft drink ,Pepsico cover 39% share and Other soft drink company cover 3% share of total share market.

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what is the customer prefence have become now?


22.125 40.125 cola-juice cola-lemon no change 37.75

Now the taste of consumer is changing. After market survey it is clear that the Taste of consumer is now changing , 40.125% consumer now prefer Cola to Juice,37.75% consumer is prefer Cola to Lemon flavor and there is No change in 25.125% consumer they have same Taste and they Prefer same product or same Flavor.

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what is market share of black colour product (cola) in soft drink segment?
45 40 35 30 25 20 15 10 5 0

41.635

38.225 21.14

what is market share of black colour product (cola) in soft drink segment?

Pepsi

thumps coca cola up

According to market survey 41.635% share in black colour product (cola) is covered by Pepsico in soft drink market.38.225% share is covered by Thumps-up and rest 21.14% is covered by CocaCola.But at the last the leading brand in black colour product (cola) is Coca-Cola because Thumps-up and Coca-Cola both are product of same company (Coca-Cola),both cover 59.365% share .

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what is the market share of lemon flavor in soft drink segsmentation ?


35 30 25 20 15 10 5 0

34.225 22.5

29.725 13.5

what is the market share of lemon flavor in soft drink segsmentation ?

sprite

limca

7up

mountain to the due

Above data show that what is the share market of different different soft drink in Lamon Flover. According to market survey 34.225% share in Lamon Flover is covered by Sprite, 22.5% is cover by Limca ,29.725% market is cover by 7up and the rest 13.5% market is cover by Mountain Due.

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Comperative study on market share of juice in soft drink segment ..

21.5

mazza
47.825

slice frooti

30.675

According to market survey 47.825% market is cover by Mazza flover in Juice flover . 30.675% market is cover by Slice and the rest market 21.5% is cover by frooti.in this Juice flover CocaCola company is also leading brand.Pepsico on the second position with slice and at the last position Frooti cover 21.5%.

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comperative study of following product ..?

mirenda fanta apple fanta


0 10 20 30 14.75

38

comperative study of following product ..?


47.25

40

50

In these three product , after market survey I reached on these result that Fanta is the leading brand in these Flover with covering 47.25% market after Fenta the leading product is Mirenda with 38% and the last leading brand is Fanta apple with 14.75%.

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young prefer which product of coke?

60
41.775

40 20 0 thumps up

34.125 17.85 6.25

child prefer which product of coke?

sprite

coke

other

According to market survey 41.76% young prefer Thumps up, 34.13% young prefer Sprite , 17.85% young prefer Coca-Cola and 6.25% prefer other Soft drink.

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old prefer which product of coke?


other mmpo fanta limca mazza
0 10 20 30 8 15 28.25 34.75 40 13

old prefer which product of coke?

According to market survey in coca-cola products 34.75% old prefer Mazza ,28.25% old prefer Limca,15% old prefer Fanta , 8% old prefer MMPO and 13% old prefer Other Produut.

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child prefer which product of coke?


70 60 50 40 30 20 10
5 4 18 10 63

child prefer which product of coke?

0 mazza limca fanta sprite other

According to market survey 63% child prefer Mazza in Coca-Cola products,5% child prefer Limca , 18% child prefer Fanta , 4% child prefer Sprite and 10% child prefer Other flavor.

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comperative study on market share of tatra pack in soft drink segmentation

38.64

Frooti(tp) mazza(Tp)
61.36

According to market survey in the comperative study on market share of TETRA PACK in soft drink segmentation,61.36% market is covered by Frooti(tp) and 38.64% market is cover by Mazza (tp).

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does generally peoples like mmpo?


80 60 40 20 0 yes no
25.62 74.38

yes no

According to market survey it is clear that 74.38% consumer does not like the taste of MMPO , only 25.62% consumer like or we can say that 25.62% consumer prefer MMPO. .

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if ,company will produced other juice like tropicana of pepsico, will it success?

26.6

yes
63.46

no

According to market survey I went on this result if company will produce other Juice like Topicana of Pepsico then it will success or not, 63.46% outlier is in the favor of this statement and 26.6% outlier is not thing that it will success.

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rating the the product of coca cola .(1-10)


10 8 6 4 2 0
8.532 7.19 5.62 5.04 4.01 2.1 1.21 9.01

rating the the product of coca cola .(1-10)

According to market survey Mazza is the leading product or we can say at this time the most demandable product is Mazza . Mazza is on the First Position,Sprite is on the Second Position, Thumps-up is on the Third Position, Limca is on the Fourth Position,Coca-Cola is on the Fifth Position, Fanta is on the Sisth Position, Fanta apple is on the seventh position and MMPO on the Last Position.

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main problem which is facing by outlier, doing the business with coca cola?
50 45 40 35 30 25 20 15 10 5 0
43

28.435 22.1

6.05

main problem which is facing by outlier, doing the business with coca cola?

scheme related

service related

disribution related

freeze related

According to market survey the main problem is Related to Scheme .43% outlier face with this Scheme related problem. The second biggest problem which face by outlier is Distribution Related problem,28.435% outlier face with this problem .The Third Biggest problem is related to Service Related ,22.1% outlier face this type of problem and last one problem is Freeze Related which is 6.05%

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the outleter those are doing the business with only with coca cola?

39.9

60.1

yes no

According to market survey 60.1% outlier doing business only with Coca-Cola Products and 39.9% outliers doing business with other soft drink company including Coca-Cola..

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standered of freezeof outlier


50 40 30 20 10 0 > 9 kacer 9 kacer 7 kacer 2-4 kacer
12 9 32 47

standered of freezeof outlier

According to market survey 7 kacer freeze is available at mostly outlet. Which contributes 47% of all outlets? Thats indicate there are 47% outlet are in silver category .While 32% outlier have 9 kaser freeze , which indicate that there are 32% gold outet, diamond outlet are 12% and bronze outlet are 9%.

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what is last year sale of outleter in peti in(%)?


50 40 30 20 10 0

47.437 32.001 8.562 9 what is last year sale of outleter in peti ?

According to market survey 47.437% outliers sale more than 200 and less than 499 peti in a year.32.001% outliers sale more than 500 and less than 799 peti.9% outliers sale more than 800 peti in a year. Only 8.562% outlier sale less than 200 peti.

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how last year sale reflect the category of outlet?


8.562 9

dimond
32.001 47.437

gold silver bronze

According to my analysis 9% outlet comes in Diamond Category,32.001% outlets comes in Gold Category,47.437% outlets comes in Silver Category and 8.562% outlets come in Bronze Category.

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from how many year these outleter are working with coca cola ?
35 30 25 20 15 10 5 0 1 year 2 year 3 year 4 year 5 year
11 28.76 23.325 21.54 15.375

from how many year these outleter are working with coca cola ?

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35 30 25 20 15 10 5 0

30 20 11 4 7 3 5 3 10

Channels according to type of outlet

23

19

convenience grocery E&D TYPE-1

12 36

E&D TYPE-2

According to market survey that there are 36% outlet are in the Grocery Channel. Whiles there
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are 19% are Convenience Outlet. E&DTYPE-2 Outlet are contribute 12% while E&D TYPE-1 contribute 23%.

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Swot analysis: Strength:  A Trusted Brand than PepsiCo.  Highly motivated sales team.  Thums-up ,Limca and Ma a has better brand recall fetches most of the sales.  A better penetration in the market than the competitors.  Merchandising of PepsiCo is stronger than Coca-Cola.97 | Page  Coca-Cola has been an intricate part of American culture for over a century. The product's image is laden with sentimentality, and this is an image many people have taken deeply to heart. The Coca-Cola image is displayed on T-shirts, hats, and collectible memorabilia. This extremely recogni able branding is one of Coca-Cola's greatest strengths.  "Enjoyed more than 685 million times a day around the world Coca-Cola stands as a simple, yet powerful symbol of quality and enjoyment" Allen, 1995). Additionally, Coca-Cola's bottling system is one of their greatest strengths. It allows them to conduct business on a global scale while at the same time maintain a local approach. The bottling companies are locally Weakness:  Servicing and availability of OYA/SGA S are very irregular and less.  Coke delivers its products on cash but PepsiCo on credit. Thus it is eating up market share.  PepsiCo has more no. of marketing personals who gives more no. of visits in the market.  PSR S of PepsiCo have that much delegation of authority that they can manipulate schemes setup monopoly counters whereas Coca-Cola PSR S do not have that authority.  Kinley soda is poor in quality though to be much like water share of company in this segment.  Communication in the sales channel is slow that hampers implementation of sales strategy.  Although domestic business as well as many international markets are thriving volumes in Latin America were up 12%), Coca-Cola has recently reported some "declines in unit case volumes in Indonesia and Thailand due to reduced consumer purchasing power." According to an article in ortune maga ine, "In Japan, unit case
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owned and operated by independent business people who are authori ed to sell products of the Coca-Cola Company. Because Coke does not have outright ownership of its bottling network, its main source of revenue is the sale of concentrate to its bottlers Bettman, et. al, 1998).

sales fell 3% in the second quarter [of 1998]...scary because while Japan generates around 5% of worldwide volume, it contributes three times as much to profits. Latin America, Southeast Asia, and Japan account for about 35% of Coke's volume and none of these markets are performing to expectation Mclean, 1998).

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Opportunity:  Urban market of soft drink is getting saturated and also the rural market is growing at a pace so by effective strategy this can be a future market for this product.  Company has to concentrated on product penetration in hotels , malls , cinema hall etc.  Participation in local festival s(especially during the start of season)& event must be taken care of.  Brand recognition is the significant factor affecting Coke's competitive position. Coca-Cola's brand name is known well throughout 90% of the world today. The primary concern over the past few years has been to get this name brand to be even better known. Packaging.

Threats:  PepsiCo is a push product in jaipur market and PepsiCo provides more discounts and schemes than Coca-Cola  Product of PepsiCo are pushed on credit.

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Key Learning
 In my summer training project, I learnt marketing strategies of coca cola company.  Importance of RED for coca cola company?  Distribution process of coca cola company?  What is the work of market developer and sales excutives and Area sales manager?  At what time company have to give short term sale promotion tools?  How a employee can adjust his or her personal life with work life?  What type of problem, employee have to face at thetime of work?  Corelation between superior and sub-ordinate.  How an employee can learn about organi ation culture, value norms, vision and mission?  What is the factor which can satisfied an employee?  How a satisfied employee become a more productive worker?  What is the difference between practical and theoritical knowledge? And how can employee apply his or her theoritical knowledge in his or her work field?  How an superior can motivate his or her subordinate?  What is the role of superior and subordinate in a organi ation?  How an organi ation can make its customer satisfied?  Production process of coca cola company.

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RECO


E DATIO

Decrees the price of kinley water- Company have to reform the


pricing strategies, specially the price of kinley water because there are lot of local water in the market at cheap rate, so retailer are not agree to keep the kinley water with them. Basically there is a good demand of kinley price of water but company can increases the sale of kinley water.

 Scheme should be necessary- basically everybody know coca cola is


the leading brand in the beverage industry, but coca cola s nearest brand PepsiCo is giving two bottles scheme. If we will allow such type of scheme than there is no chance for PepsiCo to competitive with coca cola. So company should give some scheme which is helpful for sustain company s growth forever.

 Package of market developer should be increase package of


market developer should be increase, as we know a satisfied can only become a productive worker. If market developer will be satisfied than they will try to improve their performance and effectiveness. Market developer is the pillar of coca cola.

 Increases the product portfolio- company should increase the product


portfolio. Company should increase the product in juice segmentation like PepsiCo s Tropicana. Company should start to produced other juice likeguava, apple, grapes, pomegranate, pine apple etc.

 Diversification of business-diversification of business is very important.


Company should try to produce biscuit like parley agro and other MCG product so company can archive his vision very effectively.

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ore Attention on demandable product- company should be more


try to produced demandable like- ma a, sprite, and thumps up. So company can meet demand with supply. In this way company can achieve his vision very effectively.

 Using the short term sale promotion tools with less demandable product- company should use the short term promotion tools likeschemes, discount .etc. so company increase the sale of less demandable product like- mmpo, fanta apple ..etc. company should need to give attention on such type of product.

 Less economical expense should be on auditing - company should


decrees the expanse on auditing by ac nelson. Whatever expanse company is doing on the auditing per month. If company decrees this expanse by auditing after every two month and by this money company can increase extra sale force or package of market developer so they will do the work very effectively or company can utili ation of this money on new product development.

 Company should provided training to the outlier related to REDCompany should provided training to the outlier related to audit or red at the time of their enrollment. At that time every outlier is greedy so they can help of company in red score. Company should tell them, channel and category of their outlet. What is the minimum requirement of visibility, availability, activation? So they can help to achieve their vision.

 Need of more attention on fed dealer area- company should give


more attention on fed dealer area because it is the area where company cannot distribute his product directly . So company should fulfill their requirement because they are the medium to meet with company s vision.

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 Some fixed bonus should for every outlier- company should


provided some fixed bonus to every outlier like T- shirt, bags, DVD player and clock. These types of things can encourage to outlier to increase their sell and they will satisfy with company.

 Need to improvement of distribution yes, there is the need of


improvement in distribution. Every outlet there is need of each and every flavor. There is the need of more sales man in the distribution process by which we can make fast distribution so it is helpful to the organi ation for its improvement.

 Need to give the training to the sales man- yes, there is need to give
the training to the sales man, so they can maintain the customer relationship management (crm) with the outlier so it is a beneficial to build a good relationship with each other which can increase the effectiveness of company or organi ation.

 Company should also produced unseasonal product-company


should produced also unseasonal product like- snacks, tea , coffee ..etc. if company will produced unseasonal than it will be more effective to the organi ation . in India there is no demand of cold drink in winter season so company should give attention to unseasonal product.

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BIBLIOGRAPHY:

 Marketing management - Philip kotler  Marketing research by - C.R Kothari  Research methodoly by - Uma sekaran  www.coca-colaindia.com  www.google.com  www.indiaresource.org

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