A GD is a methodology used by an organization to gauge whether the candidate has certain personality traits and/or skills that it desires

in its members. In this methodology, the group of candidates is given a topic or a situation, given a few minutes to think about the same, and then asked to discuss the it among themselves for 15-20 minutes. Freshersworld.com brings you an elaborate section for GD as you had ever seen anywhere else. Some of the personality traits the GD is trying to gauge may include :Ability to work in a team • Communication skills Reasoning ability Leadership skills Initiative Assertiveness Flexibility Creativity Ability to think on ones feet

Why GDs:The reason why institutes put you through a Group discussion and an interview, after testing your technical and conceptual skills in an exam, is to get to know you as a person and gauge how well you will fit in their institute. The Group discussion tests how you function as a part of a team. As a manager, you will always be working in teams, as a member or as a leader. Therefore how you interact in a team becomes an important criterion for your selection. Managers have to work in a team and get best results out of teamwork. That is the reason why management institutes include GD as a component of the selection procedure. Company's Perspective:Companies conduct group discussion after the written test so as to check on your interactive skills and how good you are at communicating with other people. The GD is to check how you behave, participate and contribute in a group, how much importance do you give to the group objective as well as your own, how well do you listen to viewpoints of others and how open-minded are you in accepting views contrary to your own. The aspects which make up a GD are verbal communication, non-verbal behavior, conformation to norms, decision-making ability and cooperation. You should try to be as true as possible to these aspects

Types of GD
GDs can be topic-based or case-based. Topic based Gds can be classified into three types :1. Factual Topics 2. Controversial Topics 3. Abstract Topics Factual Topics:Factual topics are about practical things, which an ordinary person is aware of in his day-to-day life. Typically these are about socio-economic topics. These can be current, i.e. they may have been in the news lately, or could be unbound by time. A factual topic for discussion gives a candidate a chance to prove that he is aware of and sensitive to his environment. E.g. The education policy of India, Tourism in India, State of the aged in the nation.

Controversial Topics:Controversial topics are the ones that are argumentative in nature. They are meant to generate controversy. In GDs where these topics are given for discussion, the noise level is usually high, there may be tempers flying. The idea behind giving a topic like this is to see how much maturity the candidate is displaying by keeping his temper in check, by rationally and logically arguing his point of view without getting personal and emotional. E.g. Reservations should be removed, Women make better managers Abstract Topics:Abstract topics are about intangible things. These topics are not given often for discussion, but their possibility cannot be ruled out. These topics test your lateral thinking and creativity. E.g. A is an alphabet, Twinkle twinkle little star, The number 10 Case-based Gd:Another variation is the use of a case instead of a topic. The case study tries to simulate a real-life situation. Information about the situation will be given to you and you would be asked as a group to resolve the situation. In the case study there are no incorrect answers or perfect solutions. The objective in the case study is to get you to think about the situation from various angles. IIM A, IIM Indore and IIT SOM Mumbai have a case-based discussion rather than topic-based discussion in their selection procedures.

Why do we have GD ?
Reasons for having a GD

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It It It It It It It It

helps you to understand a subject more deeply. improves your ability to think critically. helps in solving a particular problem. helps the group to make a particular decision. gives you the chance to hear other students' ideas. improves your listening skills. increases your confidence in speaking. can change your attitudes.

Strategies for Improving GD Skills for Tutorials & Seminars Asking questions and joining in discussions are important skills for university study. If you find it difficult to speak or ask questions in tutorials, try the following strategies. Observe Attend as many seminars and tutorials as possible and notice what other students do. Ask yourself:

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How do other students make critical comments? How do they ask questions? How do they disagree with or support arguments? What special phrases do they use to show politeness even when they are voicing disagreement? How do they signal to interrupt, ask a question or make a point?

Practice

Ask for their opinions. Although some tutors encourage students to reflect on their own experience. You can demonstrate leadership by: • • • • • introducing yourself and the members of the group stating the purpose of the discussion inviting quiet group members to speak being objective summarizing the discussion Chairing a Group Discussion When chairing a discussion group you must communicate in a positive way to assist the speakers in accomplishing their objective. A discussion is not an argument. (i. Think about your contribution before you speak. Ask for information or ask for help. Be aware of your body language when you are speaking. Start with asking questions of fellow students. Discussion Etiquette (or minding your manners) Do • • • • • • • Don't Speak pleasantly and politely to the group.Start practicing your discussion skills in an informal setting or with a small group. or lead a discussion after an oral presentation. remember not to generalise too much. Agree with and acknowledge what you find interesting. Participate Take every opportunity to take part in social/informal discussions as well as more structured/formal discussion. Wait for a speaker to finish what they are saying before you speak. Respect the contribution of every speaker. Draw too much on personal experience or anecdote. Ask them about the course material. • • • • • • Lose your temper. Use too many gestures when you speak. There are at least four leadership skills you can use to influence other people positively and help your group achieve its purpose. Shout. Learn to disagree politely. Leading a Discussion You may be in a seminar group that requires you to lead a group discussion. Confident speakers should allow quieter students a chance to contribute. no one dominates the discussion by taking too much time) . How best can you answer the question/ contribute to the topic? Try to stick to the discussion topic. prepare a question to ask. Dominate the discussion. Remember that a discussion is not an argument. These skills include: • • introducing the topic and purpose of the discussion. Gestures like finger pointing and table thumping can appear aggressive. Use a moderate tone and medium pitch. Don't introduce irrelevant information. Start by making small contributions to tutorial discussions. or agree with another speaker's remarks.e. Interrupt. making sure all members have approximately the same time.

it is necessary that you listen carefully to others and then react or proceed to add some more points. Mostly people attend these courses to improve their communication skills. You should speak as much as necessary. These add value to your presentation. A candidate who is successful in holding the attention of the audience creates a positive impact. . Ability to listen is also what evaluators judge. It is necessary that you should be precise and clear. How to Face GD A group discussion consists of: 1. For instance. Irrelevant talks lead you nowhere. one has to speak forcefully and at the same time create an impact by his knowledge of the subject. makes one sound convincing and confident. In case you are not good at it. Knowledge and Ideas Regarding a Given Subject Knowledge of the subject under discussion and clarity of ideas are important. Your behavior in the group is also put to test to judge whether you are a loner or can work in a group. They look for your ability to react on what other participants say. understanding and knowledge on varied topics. neither more nor less. business writing. For convincing. You should be able to convey your thoughts satisfactorily and convincingly before a group of people. enterprise. 6. Group discussions are not debating stages. Leadership and Coordinating Capabilities The basic aim of a group discussion is to judge a candidate's leadership qualities. skill. Your knowledge on a given subject. forcefulness and other leadership qualities to motivate and influence other candidates who may be almost equally competent. As a rule evaluators do not look for the wordage produced. 2. British Council Division's English Language Teaching Centre offers a wide range of courses like conversation skills. The examiner withdraws and becomes a silent spectator once the discussion starts. Knowledge comes from consistent reading on various topics ranging from science and technology to politics. Students here are involved in activities which use communication skills and teachers provide inputs. business communication skills. Hence. monitor and facilitate the classes. The course at the Centre makes you confident enough to speak before people without any nervousness. a candidate has to talk effectively so that he is able to convince others. 3. your precision and clarity of thought are the things that are evaluated. In a group discussion. 5. In-depth knowledge makes one confident and enthusiastic and this in turn. Confidence and level headedness in doing so is necessary.• • thanking group members for their contribution being objective in summarizing the group's discussion and achievements. you might gain by joining an institute that offers specialized courses in public speaking. Communication Skills Knowledge and ideas regarding a given subject Capability to co-ordinate and lead Exchange of thoughts Addressing the group as a whole Thorough preparations Communication Skills The first aspect is one's power of expression. 4. A candidate should display tactfulness. negotiation skills and presentation skills.

if and when called for them. The purpose is to get an idea about candidates in a short time and make assessments about their skills. how you convince the others and how clearly you are able to express your points of view. Needless to add. The language used should also be formal. "CP". giving the impression that you are open to accommodate others' viewpoints. This is not to say you should use a high sounding. You should be articulate.e. which normally cannot be evaluated in an interview. Addressing the Group as a Whole In a group discussion it is not necessary to address anyone by name. not the language used in normal conversations. not sound boring. Remember. Power to convince effectively is another quality that makes you stand out among others.Exchange of Thoughts A group discussion is an exchange of thoughts and ideas among members of a group. Do not be superfluous. A note is made of your contributions to the discussion. the rapport you strike. Only 460 candidates make it to the final list from 2. Hinglish. without waiting till the eleventh hour. Additional marks may be given for starting or concluding the discussion. the prime need for thorough preparation. Avoiding both. are out. "chalta hai". should regularly read newspapers and magazines. Then the time left may not be adequate. Mostly a topic or a situation is given to group members who have to discuss it within 10 to 20 minutes. just use formal. students have to read a case study and suggest ways of tackling the problem. need to be abreast with current affairs. comprehension of the main idea. Thorough Preparation Start making preparations for interview and group discussions right away. Do not use more words than necessary. "I dunno". Do not exaggerate. etc. i. Try to be specific. . Or in a case study GD. patience. If he can hear you everyone else too can. this is. accommodation. plain and simple language. In a group discussion you may be given a topic and asked to express your views on it. assertion. The number of participants in a group can vary between 8 and 15. Hence. Even otherwise you may not know everyone's names. Body language and eye contact too are important points which are to be considered. Clarity in speech and expression is yet another essential quality. sound knowledge on different topics like politics. pedantic language. listening and articulation skills. economy. For instance. It is important to concentrate on subject knowledge and general awareness. should allow others to speak. amenability. and adopt a stand on a given subject. The reason obviously lies in your not being well-prepared. leadership skills. For this you should have a good general knowledge. as for the interview. science and technology is helpful. generate ideas. These discussions are held for selecting personnel in organisations where there is a high level of competition.75 lakh civil service aspirants each year. In other words. words and phrases like "yar". It better to address the group as a whole. It may so happen that you are called for interviews and group discussions from three or four organizations but are not selected by any. Confidence and coolness while presenting your viewpoint are of help. finance. These skills may be team membership. Your group behaviour and communication skills are on test. See that you do not keep repeating a point. (mixture of Hindi and English) should be discarded. the competition is very tough. A candidate with good reading habits has more chances of success. Points to Remember • • • Knowledge is strength. attend the group discussion in formal dress. Address the person farthest from you. . During the course of the GD this stand can even be changed. etc.

A GD is not a debating stage. Non-verbal gestures. Participants should confine themselves to expressing their viewpoints. not by cutting others short. Instead. may be you would be able to come up with a point or two later. such as listening intently or nodding while appreciating someone's viewpoint speak of you positively. direct and straight forward. Address the entire group in such a way that everyone feels you are speaking to him or her. Maintain rapport with fellow participants. In the second part of the discussion candidates can exercise their choice in agreeing. . it is better not to initiate. Language use should be simple. While speaking don't keep looking at a single member. Communicate with each and every candidate present. Lack of knowledge or wrong approach creates a bad impression.• • • • • • • If you are not sure about the topic of discussion. Listen attentively to others. you might adopt the wait and watch attitude. A GD is a formal occasion where slang is to avoided. Eye contact plays a major role. disagreeing or remaining neutral. Don't interrupt a speaker when the session is on. Try to score by increasing your size.

It is also designed as a situation test wherein a sample of a candidate's group worthiness and potential as a worker comes out quite explicitly Features Of Group Discussion 1.WHAT IS GROUP DISCUSSION? Nowadays Group Discussion is being extensively used along with personal interviews for the final selection of candidates.Group Discussion is an informal discussion in which participants of the same educational standard discuss a topic of current interest.mainly as a tool to assess all the candidates in a group at one go -in order to select the best in comparative perspective. 2 It is used as reliable. Strictly speaking. Even the examiner or supervisor who launches the discussion will retire to the background. as the name itself indicates. In fact it is one of the most important and popular techniques being used in a number of personality tests. It plays a main role in selecting the best among the best. It is an exchange of ideas among the individuals of a group on a specific topic.based on their age. Group Discussion is more a technique than a conventional test.Group Discussion. It means its aim is to find out the natural leadership level of the candidates. testing device . . It helps in choosing the socially suitable candidate among the academically superior achievers. the Group Discussion plays an important part. students who get selected for a higher/another course or employment are placed on a par . is a group activity carried out by participating individuals. No one will participate or intervene in the deliberations of the group. 3. 4. It becomes necessary to conduct further screening for choosing a few among many. It is here. It is a technique or a method used for screening candidates as well as testing their potential. Having scored high marks.It is also known as leaderless discussion. Rightly speaking. It is one of the best tools to study the behavioral and attitudinal responses of the participants. qualification and experience.on equal footing . no one from the group or outside will be officially designated as leader or president or chairman or anything of the sort.

enthusiastic and confident you would become and the more fluent and forceful would be your speech and contribution to the discussion. test of reasoning . Thus in the group discussion. and only those who utilize the opportunities with enterprise. With one's gift of the gab or power of expression. there is bound to be competition and clash of interests among them. Why you are now being tested after successfully passing out the written examination and perhaps the interview too?. other participants who have come to the final round of selection after thorough screening are of the same qualification. GD also requires the verbal display of the knowledge of the candidate. The more your ideas and the more your knowledge of the subject. the more interested. you should analyze its ingredients and grasp its techniques.. Everyone in the group would be keen to top in the discussion. academic achievements and background experiences are generally quite similar and all of you are of the same level.NATURE AND SCOPE Answer this question. Their age-group. Under these circumstances. dynamic and organizing abilities in a spontaneous manner. It is very important to know what personality traits the examiners would focus on. resulting in a good deal of rivalry and maneuvering for situations of advantage. the conduct and behavior of each candidate will bring to the surface his or her natural leadership. Exactly like you.in this free for all. As all the participants in a Group Discussion are rivals. The dynamics of the group will stimulate each candidate to reveal his/her inherent natural leadership qualities in a spontaneous manner. What is the secret of scoring sure success in a group discussion? . You have successfully completed the written examination which tests the knowledge of different subjects as well other capabilities like writing skill. Group Discussion is essentially a verbal-oriented performance and you have to talk your way out. If you want to attain success in this challenge test. numerical and cognitive ability. imagination and tact come out successfully.you have to manage others and get the cooperation of the group by continuously relating to situations as they keep developing and changing. It is necessary that you should understand the nature of the G D technique as well as its rationale and purpose. educational qualifications. social. But only those who remain alert by adapting himself / herself to the changing situations as they emerge. general knowledge etc.

Since the test is conducted without a leader. Important of all is the tone. Conveying all information in wellbalanced sentences in a manner that reflects a good grasp of the subject will indicate sharp and analytical mind. There will be interruptions and they should be borne with patience and a winning smile . If one does not speak eloquently and fluently. there are opportunities for the individuals who reveal leadership qualities to become group leaders. It should reflect the humility of a very knowledgeable person. The winner has to reveal his positive personality traits and leadership abilities to gain approval for his ideas. The ability to speak is the foremost of all. While talking there must be sense. The delivery should be smooth and catching.The examiners usually look for a very positive personality with varied potential. the aspirant should impress and influence the group. During the progress of any group discussion. Seizing the opportunity. One must arouse other's interest by the power of expression. . one cannot create any impact and make his presence strongly felt. there will be conflicting views and as a result.It is the ability to hold the attention of group members which matters. heated arguments.

some of the Pharmaceutical Companies like Ranbaxy. etc) both IT and non-IT has GD as part of their Selection Process. Glaxo. This was not the case a couple of years ago. SATYAM. etc used to conduct Group Discussions as a part of their Screening Process for Selection of candidates as Medical Representatives. students usually face a lot of problem in this area of the Selection Process. INFOSYS. WIPRO. Lupin. Group Discussion has been a part of the Selection process for admission into most of the top Business Schools Earlier. (including TCS. CANBAY. it's important to assess your current strengths in all these areas and accordingly put efforts to strenthen your weaknesses . ORACLE. POLARIS. INFOTECH.What is Group Discussion and its Importance The concept of Group Discussion has not been a part of the regular academic curriculum in Colleges and Universities. Most organizations today are very clear about the skills and knowledge that they look for in a candidate while screening. Let us first understand why Group Discussion is conducted. almost every company. Cipla. Most of the other companies also used to conduct GD while selecting candidates for marketing related Posts. CTS. So. The skills that are usually assessed in a Group Discussion are: • • • • • • • • • • Communication Skills Interpersonal Skills Leadership Skills Motivational Skills Team Building Skills Tolerance to Ambiguity Divergent Thinking Listening skills Presentation Skills Analytical / Logical skills So. Today.

General Principles • • • • • • • • • Be a good listener Do not use high vocabulary Never use technical language while speaking Not knowing is not a problem . just request to repeat the topic do not show surprises Definition of communication skills: Correctly saying what you want to say. do not try to bluff Things to avoid Do not criticize on religion Do not get personal with anyone Do not criticize foreign policy of India Never ever try to bluff Who is the leader? • • Who gives directions to group One who is " mostly spoken to " Impartial and rational ( unemotional) Note: Argument is .exchange of ignorance Discussion is .exchange of knowledge .speaking effectively and efficiently is very important.Tips for Group Discussion DOs and Donts Here are few GD tips that may help you Group strength is usually 8 to 12 members When the group discussion topic is given if you do not hear proper .

be it for an MBA course. · You must ensure that the group hears you. The group may be given a Case Study and asked to come out with a solution for a problem. once it gets stuck to something. One needs to know what one's objective in the group is---. The fact is that in no group discussion will you get a chance to speak.to be noticed by the panel and to contribute meaningfully in an attempt to help the group reach the right consensus.who is not carried out by emotions listen to others .Important points Never argue with fool . Many group discussion participants often complain that they did not get a chance to speak. 1) The first thing is that the panel should notice you. There is nothing more unacceptable in a GD than keeping one's mouth shut or just . This gives you the chance to showcase your leadership skills. A panel will observe the proceedings and evaluate the members of the group. take hints and use them to further contribution to the group knowledge WHAT IS GD? Group Discussion is a very important round in any selection process. Merely making a meaningful contribution and helping the group arrive at a consensus is not enough. you have to make your chances. campus recruitment or for any graduate/post graduate degree. say for example § § § § § § § § § Ability to work in a team Communication skills Leadership skills Reasoning ability Initiativeness Assertiveness Creatibility Flexibility Ability to think and act independently Normally groups of 8-10 candidates are formed into a leaderless group. Rational thinking -balance approach . so will the evaluator. and are given a specific situation to analyse and discuss within a given time limit. Let’s discuss some few relevant points which one should remember while appearing for a GD. The selection committee conducts GD to gauge whether the candidate has certain personality traits and/or skills that it desires in its members. · Most importantly. The group may be given a topic and asked to discuss on the same. · You need to be assertive. If the group hears you. It depends on you how you steer the group in the right direction.people may not know the difference.

Instead try to learn from your past mistakes. d) Seek clarifications if you have any doubts regarding the subject. This shows your ability to work in a team. Practice makes man perfect!!!! . Be assertive.murmuring things which are inaudible. so always look at your group members while you are speaking. If you do not give valuable insights during the discussion. To be able to meet the above requirements during a Group Discussion. Be receptive to others' opinions and do not be abrasive or aggressive. what matters most is what you speak and how it creates an impact on the group as well as the evaluators. The quality of what you said is more valuable than the quantity. g) Don’t lose your cool if anyone says anything you object to. Be as natural as possible and don’t try to be someone you are not. You are in a Group Discussion and you are expected to discuss among group members. e) Your body language says a lot about you . b) Take time to organize your thoughts. your ability to adjust yourself in new surroundings and help others in your team to reach a definite conclusion amidst difference of opinions. speak yourself and let others speak as well. For that you need to have a good knowledge base. opening the discussion is not the only way of gaining attention and recognition. You should be able to think logically and hence put forth you ideas cohesively. 3) The last most important thing is that you must be clearly seen to be attempting to build a consensus. all your efforts of initiating the discussion will be in vain.your gestures and mannerisms are more likely to reflect your attitude than what you say. f) Never try to show your dominance. Motivate the other members of the team to speak. Don’t be disheartened if you did not do well in your First Group Discussion. h) Show your leadership skills. c) Don’t make the mistake of looking at the panel while you are speaking. Don’t suddenly jump to any conclusion. It doesn’t help if you shout at the top of your voice and speak at great length. i) Remember. 2) The second most essential thing is that your contribution to the group should be meaningful. After all this is what all Group Discussions aim at: To be able to discuss and arrive at a consensus. one should keep in mind the following basic mantras: a) Be Yourself. before the discussion commences. The key is to stay objective: Don't take the discussion personally. Remember. Think before you speak so that you don’t speak anything irrelevant to the topic being discussed.

So interpersonal skill is very important for tester. Why group discussion should be the first criteria for selecting software testers? Software tester requires communication with different people like team members. managers and customers. What skills are judged in group discussion? • • • • • • • • • How good you are at communication with others.How to crack the GD (Group Discussion). 10 simple ways with ppt on GD Many companies and institutes are making group discussion as the first criteria for screening the candidates for face-to-face interviews. Communication and Group Discussion skill are two relevant soft skills that are must for software testers. Why this is happening? She is lagging in interpersonal skills. someone else is taking the credit. Your leadership and decision making skills. Your listening skill. Do’s and Don’ts of Group discussion: . she will lose the credits of her own work! Making a good impression while speaking in meetings or interviews is the basic skill every professional should have. How you put forward your views. Let’s see how you can make this impression. Lagging in communication. How open minded are you. And there is reason too for giving huge importance for Group Discussion. First thing Group Discussion is used for mass elimination! And second thing group discussion selection criteria’s are based on actual company requirements. Problem solving and critical thinking skill. She might be proficient in many skills. Yesterday one of our readers mailed me about her problem. but what if she isn’t able to communicate her thoughts in front of her seniors or evaluators? Simply. Your analysis skill and subject knowledge. Your attitude and confidence. How you behave and interact with group. She is very good at work but when it comes to taking credit for her work.

Use simple and understandable words while speaking. But keep in mind – Initiate the group discussion only when you understood the GD topic clearly and have some topic knowledge. No need to mention exact figures while giving any reference. Your thoughts should be sensible and relevant instead of irrelevant speech. 9) No need to go into much details: Some basic subject analysis is sufficient.1) Keep eye contact while speaking: Do not look at the evaluators only. Keep eye contact with every team member while speaking. 4) Speak clearly: Speak politely and clearly. You have limited time so be precise and convey your thoughts in short and simple language. You should be comfortable while speaking in group. Speaking without proper subject knowledge is bad impression. 7) Speak sensibly: Do not speak just to increase your speaking time. Show interest in discussion. Don’t be too aggressive if you are disagreeing with someone. 5) Make sure to bring the discussion on track: If by any means group is distracting from the topic or goal then simply take initiative to bring the discussion on the track. You will surely make people agree with you. Positive gesture and body language will make your work easy. 8 ) Listen carefully to others: Speak less and listen more! Pay attention while others are speaking. This will make coherent discussion and you will get involved in the group positively. No fancy and funny dressing. 3) Allow others to speak: Do not interrupt anyone in-between while speaking. Even if you don’t agree with his/her thoughts do not snatch their chance to speak. Don’t worry even if you speak less. Make all group members aware that you all need to come to some conclusion at the end of the discussion. 2) Initiate the GD: Initiating the GD is a big plus. Do not try to dominate anyone. So stick to the topic. Express your feelings calmly and politely. 6) Positive attitude: Be confident. Keep positive body language. 10) Formal dressing: Do not take it casually. Instead make some notes and clear the points when it’s your turn. Follow these 10 simple rules to easily crack the GD. .

Use this checklist to decide when to use group problem solving: • Can the problem be defined in many different ways? • Is information from many different sources required? • Is it a very specialised problem. Advantages and disadvantages of using a group to solve a problem: The disadvantages of group problem solving can include:Competition Most people working in a group unconsciously perceive the situation as competitive. It's important to know whenand when not to work in a group. This generates behaviour which is destructive and drains the creative energy of the group.Let’s have some bonus tips for Group Discussion success When to use group problem solving Although there are very definite advantages to solving certain problems as a group. the more appropriate it is to use group problem solving. When people are working together it's inevitable that they will be influenced by each other. the deciding question is always: 'Are suitable and relevant people available to work together in solving this problem'. where the expert' might be biased or not see the wider implications? • Does the problem have implications for many people? • Are there likely to be many possible solutions? • Is it a complex problem with many different aspects? • Will a solution need to be agreed by others before it can be implemented? The more questions you answer 'yes'. This can have a significant effect on the efficiency of group problem solving. others can be solved more effectively by an individual. However. For example. we often .

barbed questions and displays of expertise to show their supremacy. . Instead of looking for ways to improve on their ideas we choose to destroy them. encourage individuals to explore seemingly unrealistic ideas and to challenge accepted ways of doing things. apart from the minutes and individual note-taking. Conformity . These types of behaviour create an atmosphere which is incompatible with effective problem solving. encouraging individuals to explore ideas they would not otherwise consider. points of view and values. Even when there is strong leadership. This can be for a variety of reasons. the group leader or chairman often exerts undue pressure on the direction and content of the discussion. the ideas aired during a meeting are not usually recorded. usually for about one hour. Cross fertilisation The exchange of ideas can act as a stimulus to the imagination. while junior members want to avoid appearing the inexperienced 'upstart'. without exploring all the possibilities. It requires individuals to come together at an agreed time. each with differing experience. Simply because of the number of people involved. knowledge. There is a strong tendency for individuals in a group to want to conform to the consensus. a larger number and variety of ideas for solving a problem can be produced. Because agreement on ideas can be gained quickly in a group setting. Eager to express our own ideas. The advantages of group problem solving can include: Greater output. and this can cause organisational problems as well as impatience amongst participants to 'get it over with' as quickly as possible. including the need to feel liked. Senior members often want to maintain their image of being knowledgeable. and tends to make people censor their ideas accordingly. often by trying to sabotage the ideas of those who disagreed with us. In addition. groups tend to select and approve solutions quickly. with the result that it wanders aimlessly. Individual biases and prejudices can be challenged by the . valued or respected. Group pressure can also encourage individuals to accept that change is needed.perceive disagreement with our ideas as a put-down. The natural reaction is to regain our self-esteem.group. forcing the individual to recognise them. Time constraints Group problem solving is a relatively slow process compared with working alone. Lack of objective direction Most traditional meetings and group discussions convened to solve problems are ineffectively directed. Reduced bias The shared responsibility of a group in arriving at decisions can. The comparative status of the individuals present also has an important influence. Sometimes there is no effective leader to give direction to the discussion. Power-seekers may use ploys such as highlighting flaws in others' arguments. with the result that many ideas are forgotten and cannot act as a constant stimulus to the discussion. we may totally ignore what others are suggesting.

thought and insights is known as a group discussion. leadership qualities. leadership and a casual feeling. Advantages: One of the main advantages of a group discussion is that each participant can be critically analyzed. Better solutions Groups of individuals can bring a broad range of ideas.Increased risk taking Shared responsibility makes individuals more willing to take risks. ability to communicate and others. people with knowledge relevant to the problem can communicate that knowledge directly if they participate in solving the problem.people who are affected by a problem or who will be involved in implementation are involved in finding a solution. Most group discussions are done to achieve a specific goal and are based on the three P’s Planning. Purpose and Participation. This is why many corporate and professional education institutes use group discussion to know the candidate’s key attributes such as interpersonal skills. It also involves two other aspects of working together. knowledge and skills to bear on a problem. Higher commitment When goals are agreed it gives a common purpose to the group. within which individuals can gain a feeling of self-determination and recognition through their contribution. people skills. The collective sharing of all available information. Also. The discussion of different points of view also helps the group to be more realistic in assessing the risks associated with particular courses of action. Individuals who have contributed to finding a solution feel a greater commitment to its successful implementation. Improved communication When . . Below is a brief list of the advantages and disadvantages of a group discussion. This creates a stimulating interaction of diverse ideas which results in a wider range and better quality of solutions. they will know how and why that particular solution was chosen.

insights and opinions about a problem. • A group decision gains greater group commitment since everyone has his/her share in the decision making. group discussions are ideal when the groups are small.Also. Group discussions will generate multiple ideas. Those candidates who are unable to convey their thoughts and opinions are eliminated as their abilities are overlooked. • Individual opinions can be biased or affected with preconceives notions are restricted perspectives. two or more heads are often better than one alone. when it comes to problem solving. • Group decisions imbibe a strong sense of team spirit amongst the group members and helps the group to think together in terms of success as well as failure. • A group decision always means enhanced collective understanding of the course of action to be taken after the decision is taken. This will help in looking at it from every possible angle and then dealing with it accordingly. This results in wastage of valuable resources such as time and money. Moreover. it tends to be more focused on elimination and not on selection. . Advantages of Group Decisions: • Group decisions help to combine individual strengths of the group members and hence has a set of varied skill sets applied in the decision making process. Disadvantages: when group discussions are used as a process. This leads to others being ignored and often no solution is obtained even after spending valuable hours on a group discussion. Group discussions also tend to get out of control and often the person having the loudest voice is the one who gets to convey his or her opinion about a particular situation. in a group discussion personal evaluation of a person and their skills is not possible. Disadvantages of Group Decisions: • One of the major disadvantages of group decision making is that it is more time consuming than the process of individual decision making. while those who speak up are selected irrespective of their abilities and skill sets. Hence. group decision help to get a broader perspective owing to differences of perception between individual in the group.

• The responsibility and accountability of the decisions are not equally shared in some cases which leads to a split in the group and hence hamper the overall efficiency of the group.• Group decisions take longer to be finalized since there are many opinions to be considered and valued. the people whose opinions are not considered tend to be left out from the decision making process and hence the team spirit ceases to grow. search Marketing Key concepts Product • Pricing Distribution • Service • Retail Brand management Account-based marketing Marketing ethics Marketing effectiveness Market research Market segmentation Marketing strategy Marketing management Market dominance Promotional content Advertising • Branding • Underwriting Direct marketing • Personal Sales Product placement • Publicity Sales promotion • Sex in advertising Loyalty marketing • Premiums • Prizes Promotional media . Focus group From Wikipedia. • In case of authoritarian or minority group decision making. the free encyclopedia Jump to: navigation.

and raising unexpected issues for exploration. to discuss. opinions. as well as various topics.[3] • In marketing In the world of marketing. In particular. view.[1] Questions are asked in an interactive group setting where participants are free to talk with other group members. they can be used for gaining access to various cultural and social groups. In social sciences In the social sciences and urban planning. The first focus groups were created at the Bureau of Applied Social Research in the USA. or packaging. Merton. focus groups allow companies wishing to develop. idea. sociologist Robert K. and/or test the new product before it is made available to the public. Focus Group is an interview. sampling of such sites. Focus groups have a high . focus groups are seen as an important tool for acquiring feedback regarding new products. by associate director. focus groups allow interviewers to study people in a more natural setting than a one-to-one interview.[2] The term itself was coined by psychologist and marketing expert Ernest Dichter. or test market a new product. This can provide invaluable information about the potential market acceptance of the product. The interview is conducted in an unstructured and natural way where respondents are free to give views from any aspect. advertisement. In combination with participant observation. beliefs and attitudes towards a product. service. selecting sites to study.Printing • Publication Broadcasting • Out-of-home Internet marketing • Point of sale Promotional merchandise Digital marketing • In-game In-store demonstration Word-of-mouth marketing Brand Ambassador • Drip Marketing This box: view · talk · edit A focus group is a form of qualitative research in which a group of people are asked about their perceptions. name. package. conducted by a trained moderator among a small group of respondents. concept.

one can get results relatively quickly. they are low in cost.[4] In usability engineering In the Usability engineering. and they can increase the sample size of a report by talking with several people at once. Unlike other methods of ergonomics. focus group implies several participants: users or future users of the application. The focus group can only collect subjective data. Also.apparent validity .since the idea is easy to understand. This marketing method can be applied to computer products to better understand the motivations of users and their perception of the product. not objective data on the use of the application as the usability test for example. focus group is a survey method to collect the views of users on a software or website. the results are believable. .

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