Prepared by Sabhaya Montu P.

Roll No.: 94

S.Y.B.B.A.

Academic Year: 2008-2009

Shree R.P.Bhalodia College

College

Saurashtra University

Submitted to Guided by

Mr. Savan Rupala

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DECLARATION

I, the undersigned SABHAYA MONTU a student of S.Y. B.B.A. here declare that the project work presented in this report is my own work and has been carried out under the guidance for And Mr.Savan Rupala Of R. P. Bhalodiya College, Rajkot.

This work has not been submitted to any other university for any other examination.

Date:Place: - Rajkot

---------------------(Sabhaya Montu)

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ACKNOWLEDGENENT
It is quite apparent that we have limited knowledge but most of us try to expand our knowledge. I would first like to thank almighty first like to thank almighty who is ocean of knowledge. I am great full of our trustee Mr. Kalidasbhai Jagani and our project guide Mr.savan rupala and for providing me such an opportunity for training of HOTEL BHABHA. My training experience at the HOTEL BHABHA has been truly a fulfilling and reward one. I would like to thank Mr. Paras Mehta who providing me opportunity for taking visit in our of the prestigious organization.

I would like to thank to my family, and colleagues who constantly encouraged me during my training period so this report is dedicated to all of them

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PREFACE
B.B.A. course, we have a special subject for practical and of business firm. Training in a firm has indeed very faithful and interesting for the student. This training makes is easy to understand the working of firm. It was a good experience for me to visit the firm.

India is a developing country which is switching over agriculture to industries and also improve standard of return rate in India, Gujarat get good raking ok developing state and every business firm want that the his firm is no.1 position. And therefore they sale they product in every market, meet to people and inform about they product. So that every city have business hotel, and in Rajkot “HOTEL HABHA” is only one hotel for business meeting and provide all require facility. Rajkot is considered as a heart of Saurashtra University.

B.B.A. degree is concerned with the study of business administration of various activities in India. Industries of all kinds need good trained administration so this course is offered by Saurashtra University.

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CONTENTS

Sr.
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. History

Particulars
Introduction

Project at glance Highlight of the hotel General Information Service department Personnel department Marketing department Finance department SWOT analysis Suggestion Conclusion Bibliography

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INTRODUCTION
Time is the greater preserver & destroyer of all beings & things. It does happen good or bad times limit its own creation of sets then free to expand. While everything sleeps time keep vigil. None can transgress time with nothing to destruct was in the past will come in the future & is now are the creation of time. Seeing into. Whatever was in the past will come in the future & is now are the creation of time. Seeing these does not loose your declamatory awareness. While same the times will change, it is exactly this point that the BHABHA. It is at a very crucial point in the history of India’s Hotel services to strike it big & they started in this right earnest. The brilliant star of “HOTEL BHABHA”, RAJKOT”, has risen of the homological horizon on year 2002.

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HISTORY
There is a very interesting history behind establishment of “HOTEL BHABHA” Mr. Paras Mehta who is the Manager of the hotel work very hard to reach at the current position.

First they started a Bhabha hall in 1991 and they generally give the hall to the people t rent for the purpose if marriage or any functions. But then they started as hotel as hotel in 1994.

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PROJECT AT GLANCE

The project at a glance means profile of the company with exceptional contribution of success.

“HOTEL BHABHA” is a hotel with exceptional attribute of success on the most notable and very impressive track record of the owner who has to 10 years of experience in hotel management.

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HIGHTLIGHT OF THE HOTEL
FIRM NAME HOTEL BHABHA LOCATION PANCHANATH ROAD, Rajkot -360001. Gujarat. India. YEAR OF ESTABLISHMENT 1994 SIZE OF ESTABLISHMENT Medium scale OWNER Mr. Paras Mehata Area Covered TOTAL – 600 Sq Yard

BANKERS Rajkot Central Bank (jayraj plot)

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DAYS OF WORKING 24 hour, 7days

EMPLOYEES 10-11 Workers throughout the year

ACCONTING YEAR April to march

INITIAL CAPITAL 2 cores

WORKING CAPITAL 20 lakhs

TELEPHONE NO (0281) 2220861

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GENERAL INFORMATION

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GENERAL INFORMATION CONTENTS

No.
1. 2. 3. 4. 5.

TOPIC
Organizational Structure Size &form of organization LOCATION TIME KEEPING SYSTEM MAIN OBJECTIVE

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ORGANIZATION STRUCTURE
Organization Structure is mainly of four kinds. They are formed as per requirement of unit. They are as follow.

(1)
(2) (3) (4)

Line Organization Staff Organization Line & Staff Organization Functional Organization

“HOTEL BHABHA” has followed the line structure. In this type of structure the authority flows top to bottom and the responsibility flows bottom to top. There is only one boss who gave and the subordinate follow it. The working of BHABHA is very smoothly because of chain of command.

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SIZE & FORM ORGANIZATION
SIZE:The size of business is based on his capital, Investment, employee, profitability etc. the size of organization may be small scale, Medium scale &large scale, Indian company act there are three types of industry these are as follow: (1) Small Scale Industries (SSI) (2) Medium Scale Industries (MSI) (3) Large Scale Industries (LSI) “BHABHA HOTEL” is a Medium scale Unit.

FORMS:The chief forms of ownership organization are as follow. (1) (2) (3) (4) Individual or sole proprietorship Partnership. Joint Stock Company. Co-Operative Society.

FORMS OF BUSINESS ORGANIZATIONF

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LOCATION
Location is one of the most important factors to be taken into Consideration for the successful working of any organization. Thus the location of Firm should be chosen after considering several factors. The location that is most Beneficial to a plant may be considered as an optimum location. The factors holding an important position in selection of the location of the plant: Nearness to raw material Nearness to market Availability of power Favorable Eliminate etc… The Present location of “ Hotel BHABHA” us Near Busstand, Panchnath road, Rajkot -360001. Gujarat, India. The promoters selected this land to establish this industry due to availability of lab our of at cheaper rate form surrounding village. As it is an industrial estate it gets different facilities like electricity. Taxes, telephone etc at law rate. It is so much far from Rajkot city so they can get banking & transportation etc facilities also very easily from city.

Thus, we conclude that the firm at present is at its optimum location.

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Time keeping system
“Time & tide waits for none “is the famous saying. Keeping this mind a unit has to develop &efficient time keeping system. There are various benefits that a firm is able to avoid any because of discipline in time management system. To get these benefits that affect the system of time keeping like production capacity, demand for material etc. after studding al l these factors, time schedules are adjusted. Time keeping is important for the businessman & employers. Time keeping is the relevant data mentioned by all manufacturing unit to its employee. The system can be used to improve employee relation &cost control. It is time check for every workman to know his output. Hotel Bhabha is working in everyday, but as per required 2 shifts sometimes, (1) Morning & after noon shift pm (2) Night shift am : 10:00 pm to 7:00 : 7:00 am to 10:00

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MAIN OBJECTIVE
Every business unit has goals &objectives behind its establishment. It is the first stage when promoters are think objectives and than organize and establish business unit. Every firm having objective is to be earn profit by exchange product with price or by providing various service. “BHABHA HOTEL” having also a main objective of earning profit but they have also other reason behind establishment like,  Entertainment Services  Introduce the concept of Thai, Italian & Mexican food. Change in same food To make habit of taking food in restaurant

 

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DEPARTMENT

SERVICE

SERVICE DEPARTMENT

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Service Department

Sr. No.
1. 2. 3.

Topic
Introduction What is Service? Service to Customer

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INTRODUCTION
There is two type of business unit. One is concern with produce product &another is concern with proving different service. Both of there are earning profit. Through exchange of product with price and providing services with price.

The “BHABHA” is a hotel, which provides different services to the customers through which they are earning profit. They take must care of their customer and providing their best services. The motto of “BHABHA” is earning profit by providing good food and services. The “BHABHA” not only provides good services but also provide good food to their customer. They provide dish at a very cheaper rate. The credit of “BHABHA” is very nice and it is very famous for their good food and services.

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SERVICE
“HOTEL BHABHA” is known as a service industry because it provides its service its service to the society.  What service Means?
 Service has got different meaning or can be understood in

different ways.  Service means an action helping someone
• The action of working for someone • A system supplying a public need. • Ready to assist someone when required.

From the above all meanings any meaning can be considered or is applicable for the service company. But he perfect meaning will be the combination of all the meaning.

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“The action of helping someone working for someone, system supplying a public need & ready to assist someone when required.”

“HOTEL BHABHA” is perfectly suitable with this meaning because it helps public by providing its facilities, by giving its facility, by satisfying public needs and also ready to assist them whenever required.

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SERVICE TO CUSTOMERS
The hotel provides various services to customers. They provide services from soup to desert they don’t make any problem or difficulty to their customers. They services provide by them are as follows:

Table services:-

They are providing table service to their customer. They are providing soup to desert service. When any customer came in restaurant they give them water. After giving water they give them water they give menu and after selecting menu by customer. They provide customer selected food. If customer want anything. They provide it to them. After that they are giving pure water.

Careering services:-

They are providing catering service to customer. They are serving to each and every customer from table to table. There is a well manner staff that is performing catering service very well. It the customer can giving tips to waiter for their catering services.

Parcel facilities:-

If any customer want to take food at home. The staff provides them parcel facilities. They are packing food and for parcel facilities they are not charged money. They provide free parcel facilities.

Home delivery:-

They are also providing facilities of home delivery. They are packing a food which customer demanded. In nice manner and deliver it to given address. For these facilities they are not charged extra money.

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Birthday party:-

If some one wants celebrate birthday in “HOTEL BHABHA” they are providing big hall for party and arrange the event. They provided music to the party, and also arrange for cold drink and food to the members of party so person can get both entertainment and food.

Marriage party:-

If some one want to arrange a marriage party. They handle the event. They provide food & cold drink and also provide music and other facilities.

Dance party :-

If the festival of “Diwali” and “Christmas”. They providing hall for dance and for this purpose they can arrange music to celebrate festival.

Meeting &conference Hall :-

They are providing hall for meeting &conference. If any person want to arrange meeting they can allow them and after meeting they provide them lunch or dinners.

By this way, “HOTEL BHABHA” provides various services to their customers. So that more and more people attracted toward the restaurant.

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Personnel department

PERSONNEL DEPARTMENT
CONTENTS

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PERSONAL DEPARTMENT CONTENTS

Sr.No.
1. 2. 3. 4. 5. 6. 7. Introduction

Topic
Manpower Planning Recruitment & Selection Training & Development Salary DistributionsPerformance Appraisal Promotion & Transfer & Policy

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INTRODUCTION
“Personnel management is the planning. Organizing, directing, development, remuneration, compensation, titration, and separation of human resources to the end that individual, organizational & social objectives are accomplished.” - According to Edward flippo. According to spares & Thomas, “personnel management is a code of ways of organizing and treating individual at so that will get the greatest possible specialization of their intrinsic abilities. Thus attaining maximum efficiency for themselves and their group and these by giving to enterprise of which they are a part determining complicities advantage and is optimum result”.

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Personnel management involves procedures and through which human resources are managed toward attainment of the individual social and organizational goal. In short, “personnel management is management function that helps managers plan, recruit, selection, training, development, remunerate and maintaining members for organization.”

MANPOWER PLANNING
Planning is the primary and most important function of management is every organization in commercial and industrial organization. Planning has been focused on every activity of the business like viz. services, marketing and manpower. “Manpower planning is the process of determining manpower requirement and the means these requirements in order to carry out the integrated plans of the organization.”
THERE ARE MANY ADVANTAGES OF MANPOWER PLANNING:

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   

If answer efficient work force. If facilities increase in the size of business. If results in reduction of labor cost If promotes good industrial relation.  If helps the organization to act according to national policy on employment. It helps in recruitment and selection.

“BHABHA” implements manpower planning.

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RECRUITMENT & SELECTION
 RECRUITMENT:

Recruitment is the process of selecting efficient &trustworthy employees who are to apply for the job. Recruitment aims to develop &maintain proper manpower resources. The 3 main methods of recruitment are as follows:• DIRECT METHOD • INDIRECT METHOD • THIRD PARTY METHOD

There are various of recruitment

Internal Recruitment

External Recruitment 1) Advertisement 2) Trade/professional 3) Employment exchange 4) Campus recruitment 5) Consul tans

1) Present Employee 2) Employee Referrals
Association 3) Formal Employee 4) Previous applicant

“HOTEL BHABHA” has adopted indirect method of recruitment that involves mostly advertising in News Paper, Magazines, etc.

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Selection:

The objective of selection process is to determine whether an application meets the qualification for a specific job & to choose the application who is most likely to perform well in job. This information is accrued in a number of stages. It is a very complicated &it is generally based on the nature & technology of the unit. It is concerned with securing relevant information about an applicant like education, date of birth, age and his qualifications, etc.

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TRAINING DEVELOPMENT

TRAINING :-

Training is the act of increasing the knowledge & skill of an employee for doing a particular job; it is a corner stone of sound management. It makes the employees & techniques of production more effective. Apart form this, it enables employees to develop and rise within the organization & increase their market value, earning power & security. At BHABHA, the employees are given effective training when the person joins the organization. Their in-house training department constantly trains people using a unique training methodology and modern training facilities. They have More than 10 dedicated and trained manpower available round the clock.

DEVELOPMENT:-

The management is the dynamic life-giving element in business. The caliber & performance of manager will largely determine the success of a business. Therefore this resort also takes care for the development of manager’s. the resort provides special training to them to improve their performance.

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SALARY DISTRIBUTION
In the organization, employees give services with object of earning money. Employees are rewarded in the form of salaries for their services. Salary is important to attract the employees. At BHABHA the salaries of the employees are determine on the basis of their performance, experience & qualification. The company employs knowledgeable persons of the hotel field and their salaries are above Rs.3000 to 20000.

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PERFORMANCE APPRAISAL SYSTEM
For personnel management a performance appraisal is an important tool. Performance appraisal means a person’s in the company. Once the employee has been selected, trained and motivated, he is then appraised for his performance finds out how effective it has been at hiring & placing employee. A performance appraisal consists of evaluating an employee’s performance of a job in terms of its requirement. BHABHA considers its employees as its most valuable assts and therefore it believes in perfect and accurate performance appraisal system. They believe that employee’s efficiency, productivity & great performance is a ladder to success. BHABHA has an efficient performance appraisal system for evaluating their employee’s performance.

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PROMOTION & TRANSFER POLICY

PROMOTION:

Every organization has its own promotion policy. Promotion means the assignment of a position at higher responsibility to own individual. Generally promotion covers a change & calls for greater responsibility & usually involves higher status. It is a vertical movement. It provides motivation to a person. At BHABHA the employee is promoted on the basis of his performance.

TRENSFER:

Transfer is a horizontal movement of company employee form one job, section, and department, present position to another at same or another place, where his responsibility & salary is same. In BHABHA, the employee is transferred as per the need & requirement of the organization.

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MARKETING DPARTMENT .
.

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MARKETING DEPARTMENT CONTENTS

Sr. No. 1. 2. 3. 4. 5. 6.

Topic

Introduction Marketing Mix Product Decision Pricing Policy Promotional Activities Advertising

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INTRODUCTION
Marketing is a comprehensive term. It includes primary resources such as human resources, finance and management as well as set of activities in order the flow of goods and services from producers to consumers in the process and distribution. Marketing management represents a goods and functional area of business management efforts for the flow of goods and services from the products to the consumers. It looks after the marketing system of the enterprise. It has to implement marketing strategies, programmes and campaigns. BHABHA has a well – development marketing department. The areas in which this department works and performs various tasks are advertising, giving attractive offers, find out customers needs and wants and thus to satisfy them and lot many others. Traditionally a “Market” was a physical place where buyers and sellers gathered to exchange goods. Economists now describe a market as a connection of buyers and sellers who transact over a particular product or product class.

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MARKETING MIX
 Introduction In marketing planning we use marketing information to assess the situation. We have to select specific marketing targets in the form of market segments. For each segments of subdivision of the market we formulate a combination of a number of devices of marketing activities that are integrated into a single marketing program. The combination of these marketing methods of device is as the Marketing Mix. Marketing Mix refers to the amount any kind of marketing variables, the firm is using at a particular time. Under marketing mix there are four elements that make marketing mix.

4 P’s of Marketing

P R O D U C T

P R I C E

P R O
M O T I O N

P L A C
E

I specially preface a project work on product mix and Promotion Mix of the “HOTEL BHABHA”.

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PRODUCT DECISION
The product is a bundle of all kinds of both materials and non- materials kinds. A product supplies two kinds of utility (1) Economic utility, (2) Supplementary utility. In the form of socialpsychological benefits. The product may be a good, a service, a good plus service, or just an idea. A product is all things offered to a market. Those things include physical objects, design, package, label, price, service, supportive, literature; amenities and satisfaction not only form physical product and service offered but also form ideas, personality and organization. In short, a product is the sum total of physical, economic, social and psychological benefits.

PRODUCT MIX & PRODUCT LINE DECISION Product Mix refers to different classes of product in different product lines. The firm has to see that its product suits the particular market it has selected. The product management evolves product Mix in consultation with marketing manager. It is the entire ranges of product of a company for save. Product Mix need not consist of related products. Different types of food range that is Punjabi, Chinese, continental, Gujarati and Rajshthani these are the product mix of BHABHA

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Pricing Policy
Price defined in two ways first is economist point of view. “Price means exchange value of product”. Second consumers / buyers point of view. “It is an agreement between seller and buyers concerning, what is received.” Pricing is an important element in the marketing mix. The price is only factor that generate revenue other factor are expense. Price is only revenue generate element. So profit depends upon the price. While deciding the price of product, following factors are considered as cost:

Cost of Raw materials. (2) Wages paid. (3) Electricity Expense. (4) Promotion Expense. (5) Number of factor. (6) Estimated cost. (7) Other cost.
(1)

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SALES RPOMOTION
Sales promotion is an important instrument in marketing to lubricate the marketing efforts. Today, sales promotion is a necessity and not merely a luxury or a fashion. Sales promotion is referred to the promotional activities other than personal salesmanship, advertise & publicity. Which stimulate consumer purchasing and dealer effectiveness? E.g. Displays, exhibitions & showrooms, demonstrations, free samples, coupons etc. it is a plus ingredient in the marketing mix. Whereas advertising and personal salesmanship are essential and basic ingredients in the marketing mix. With respect to the sales- promotion there are two schemes I.e. Dealer incentive scheme and Consumer incentive scheme.
“HOTEL BHABHA” does not doing direct selling or personal

selling. credit facilities is the most effective way through which sales can be promotion and rally most of customer are interest in credit purchase but BHABHA is not giving credit facilities to consumer.
 Credit facilities :-

BHABHA have no dealer and they are not produce but giving good service with giving food so there is no dealer in this unit.
 Dealer commission system:  Other efforts: - BHABHA is also given certain incentives to

consumer.

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ADVERTISING
Advertising is a form of mass communication. Sellers who want to communicate about his product or service to his customers pay it for. The advertiser of sponsor wants to personal and includes the readers, viewers or listeners to take some action. Advertising can be defining as mass, paid communication of goods, services of idea by an identified sponsor. It is paid communication because the advertising appears in the recognized media such as newspapers, magazines, film, outdoor hoardings and posters, direct mail etc. BHABHA gives advertisement in newspapers, outdoor hoardings, posters, wall painting, light board etc.
 Advertising budget: - Advertising budget is the advance

planning of how much funds will be allocated in men, agencies, media and other ways. While determining the budget, many factors like type of advertising, type of media, competitors advertising plan,
season, business cycle etc. “HOTEL BHABHA” is reserve 2 lacks in investment in

advertising. Budget is prepared and top management makes necessary change.
 Publicity : - As we known that good & favorable publicity can

provide a lot of benefits which is way publicity is also not less important. Publicity is also could market public relations is not paid by the organization. Public relation and publicity taken together becomes the fourth major ingredient of promotion mix. These activities are, however, not controllable by the firm. Every firm tries to create good public relations. So as to give publicity. BHABHA is doing some social activities which made better public relations.

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FINANCE DEPARTMENT

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FINANCE DEPARTMENT

Sr. No.
1. 2. 3. 4. 5. 6.

Topic
Introduction Organization Capitalization Management of Fixed Capital Management of Working Capital Profit

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INTRODUCTION
It would be to recall what Henry ford once remarked, “Money is an arm or leg. You either use it or lose it.” This statement of Henry ford though apparently simple, is quite meaningful. It brings home the significance of the money or finance. In business the of money has hardly attired. A firms success and to say the last, its survival depends upon how efficiency it is able to generate fund, as a when needed. Money is the lifeline of business. It is the pivot around which all economic activities revolve. Finance decisions have to get vital role in any organization. It is essential to set up a systematic management for sound management of funds. Finance management means, “The managerial activity which is concerned with the planning & controlling of the firm’s financial resources.” Finance management has to play a major role in planning a business concern’s need for finance or funds, raising necessary funds, packing them into effective use etc. In ACE there is a separate financial department and the financial executive has to perform has the following function:-

 Estimating the requirement of finance.  Distribution of profits.  Finding out new sources of finance.  Cash & bank management.  Recording of accounts.  Maintenance of accounts.  Fixing the prices.  Controlling the financial activities.

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ORGANIZATION OF FINANCE DEPARTMENT
To raise finance at right time and to utilize it most efficiently is the primary functions of financial management can be safely delegated to other officials of the business. This underlines the importance of financial management. Broadly, interpreted finance functions are basically same in all types of business organization. The financial considerations are same irrespective of the size of the firm. Of course the nature of financial organization has changed to suit the size of the firm. The management of finance is the most important function of an organization and the existence of the organization depends on the efficient use of financial resources. Therefore, the directors of BHABHA themselves supervise the financial activities carried out by executive of finance.

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CAPITALISATION
The term “capital plays a very important role in any organization because more is the turnover more is the profit. It is necessary to know form how much capital they had started the business and now where are they. Capitalization is an important constitute of financial planning. Capitalization means the total accounting value of capital employee in the business for all material purpose. “Capitalization means the total accounting value of the capital stocks, surplus in whatever form it may appear and funded long- term dept.” Capitalization can mainly be divided into two parts:

Over – capitalization :-

A company is said to be over capitalization “when its earnings are not large to yield a fair return on the amount of its issued securities and long term borrowing”

Under-capitalization :-

A company is said to be under-capitalized “when the rate of profit is exceptionally high in relation to the return enjoyed by similarly situated companies in the industry or it has too little capital to conduct business.”

The initial capital investment of BHABHA was 2 crore.

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MANAGEMENT OF FIXED CAPITAL
Business capital is broadly into two groups: fixed capital and working capital. Fixed capital refers to the funds investment in such fixed or permanent assets as land. Building, machinery, and etc. fixed assets are of long run duration and are not converted into cash within a period of one year. The problems of fixed of assets belong to the field of capital budgeting.

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MANAGEMENT OF WORKING CAPITAL
Working capital refers to the funds locked up in materials, work in progress, finished goods, receivable and cash , etc. since these assets are known as current assets, in very simple terms, “working capital may be defines as capital invested in current assets.” According to Hoagland, “working capital is descriptive of that capital which is not fixed. But the more common use of working capital is to consider it as the difference between the book value of the current asset and current liabilities.” Working capital plays an important role in any organization. The management of working of capital is done in such a way so that firm does not face finance will create disturbance in the working of unit. In BHABHA the working capital is RS 20 lakhs. Financial manager does the management of working capital. It is major concern to the financial manager such as accomplishment of the value of maximization goal depends essentially on prudent working decision.

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PROFIT
Over and above the other objective of a business the basic objective of a business the objectives of any organization is making profit. The entire existence of the business depends on its profitability. Profitability of a firm means the consistratio and percentage of total profit earned on an annual basis it is always observed to be well maintained in every industrial organization. “HATAL BHABHA “has successful in earning a profit of 30 %

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S.W.O.T. ANALYSIS
SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of planning and helps marketers to focus on key issues. Once key issues have been identified, the feed into marketing objectives SWOT stands for S WOTStrengths Weakness Opportunities Threats

Strengths

Opportunitie s

S.W.O.T. Analysis

Weakness

Threats

 Strength and weakness are internal factor.  Opportunities and thereat are external factor

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 Strength: 1) The staff of “BHABHA” is well manager. They treat customer

Gently. 2) There is chain of command means only boss can take decision 3) The location of “BHABHA” hotel at middle of city. NR Bus stand Road. 4) Inter personal relationship is very nice between staff and owners. 5) They provide multi food dish with best quality.

Weakness :
1) “BHABHA” does not give advertisement. It will effect to sale of

Unit. 2) Sales promotion activity is not doing by them. 3) It is situated in the corner and person can find that there is hotel. 4) More emphasis is given to Mexican, Thai & Italian item. And Most people are habituate to eat Gujarati. Opportunity : 1) The image of “BHABHA” is very nice. 2) Because of “BHABHA” situated at the of city. They are having more market share. 3) 3- Star certified and quality certificate.

Threat : 1) There are more competitors available in city. Their competitor Providing at less price form “BHABHA”. 2) The general public is not aware about the facilities & services Provide by them.

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SUGGESSTIONS
“Projection is the result of valued suggestions.” In the world, every individual is striving for perfection. No one is perfect. But constant endeavor for excellence leads towards perfection. The world is changing rapidly especially in the area of business. However top becomes a world leader one should not remain unaware of self – weaknesses. The possible suggestions for BHABHA form me are as under:

ADVERTISING : BHABHA should advertise about its services so that they can cover market & attract more customers.

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CONCLUSION
The motto of BHABHA is “provide best quality, with fewer prices.” The company has to continue same motto and provide better quality at lower rate. One of the good things is that they are held briefing discussion everyday. In which, they discuss the problem and find solution. Every business unit want to earn maximum profit but spices aim is to not only earn maximum profit but also take case of people health. They are never compromise with quality. This is the was by which they can capture the market as well as earn profit.

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BIBLIOGRAPHY
To have complete knowledge regarding various concepts I book reference of the book of motor “L.M PRASAD.”

FOR BUSINESS ORGANIZATION:King’s organization mgt. and hotel relation
BY. SHERLEKHERS & SHELKHERS

FOR MARKETING MANAGEMENT:MARKETING Mgt. BY PHILIP KOTLER

FOR FINANCIAL MANAGEMENT:BY I.M. PANDEY

Web Site: www.hotebhabha.com

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