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Mr. Moteria Ravish

Academic year 2003-04

Seat No.:Guided by
Mr. Hardik N. Raval

Roll No:-

Geetanjali College of Computer Science & Commerce (B.B.A.)

Submitted to
Saurashtra University

The undersigned Moteria Ravish M. the student of T.Y.B.B.A. hereby declare that the project work presented in this report is my own contribution and has been carried out under the super vision of lecturer Mr. Hardik N. Raval of Geetanjali College of Computer Science & Commerce (B.B.A.). This work has not been previously submitted to any other university for any other examination.

Date: Place: Rajkot Signature.

Practical Study plays a vital role in the field of education. It has been introduced for the students to get practical knowledge along with the theoretical knowledge, only bookish knowledge is not the right way of learning anything specially for the management students. How management principles are

implemented in business can only be known through practical study through visit, students can Very well become aware about industrial environment like problem, opportunities, different situations etc. This helps the students for better understanding & also gives then a chance to show their skills & ability. According to the above reviews our Saurashtra University has included practical training of any industry & viva of it as 8th paper, With a view to expand my boundaries of thinking about implications of the theoretical knowledge in practical field I have preferred Samay Electronics Pvt. Ltd., Morbi for the same. It was really a niece experience for me to get training in such a reputed company.

It is a matter of great pleasure to present this report work, training in this unit has helped me to gain lots of practical knowledge which am sure would benefit me in future.

Industrial development has its own importance in every country; industrial development is called the "Barometer to measure development of the country. India is also one of the developing country, trying to develop its industries more & more. Gujarat is one of the developed states of Indian Gujarat, there are small scale, medium scale & large scale industries also. It is a matter of great pleasure & satisfaction to present the report of project work undergone at Samay Electronics Pvt. Ltd. I am heartily thankful to the Principal Mr. Gajendra Jani, Mr. Hardik N. Raval and all staff members of Geetanjali College Rajkot for being source of inspiration & for allowing me to visit at Samay Electronics Pvt. Ltd. Morbi, I owe a deep sense of gratitude to all the members of the company especially Mr. Dilipbhai Patel SEPL, Morbi, for giving permission to take the vocational training for 15 days.

I am thankful to Mr. M. L. Varghese, Marketing executive & Mr. Pradeepbhai public relation officer for Their encouragement, guidance & best co. operation in preparing this report & for the enhance-meant of my knowledge by sharing their so many valuable hours with me. I would also like to thank all the employees of SEPL & who have directly or indirectly helped me in preparation of this report I would also like to be thankful to my family members, friends, & well wishers who directly or indirectly helped me a lot.

Date: Place: Rajkot


NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15

Introduction History Project At A Glance Present Scenario Organization Chart Marketing Management In SAMAY Other Analysis Introduction To Marketing Mix Product Mix Promotion Mix Conclusion Of Marketing Mix Achievements The Firm From My Point Of View Suggestion & Conclusion Bibliography

Time is the Greater Preserver & destroyer of all being & things. It is the does of all happens, good or bad time limits its own creations or sets them free to expand. While everything sleeps, time keeps vigil none can transgress time, which freely moves within all being, with

nothing to obstruct it what ever was in the past will come in the future & is now are the creations of time, seeing these do not loose your declamatory awareness, -Mahabharata With Samay, the times will change It is exactly this point that the Samay group Morbi is out to prove to the world. It is at a very crucial point in the history of India's clock manufacturing industry that Samay Electronics has chosen to strike it big & they have started in the right earnest The brilliant star of Samay Electronics Pvt. Ltd. Morbi has risen of the horological horizon on Dissents 1st October 98, and Samay has commenced its exuberant massive production & marketing programmed of quartz clocks & timepieces.

Samay Electronics Pvt Ltd. Started on a very sweet note on oct. 1 1998 with particulars planning & clock work precision in implementation of the factory infrastructure plant machinery & setting up of a marketing network. Samay quartz was launched into the market offer it was inaugurated by the Chief

Minister of Gujarat Shri Keshubhai Patel. A right from the beginning Skills combined with top class professional completely down, iso earth practical ability to take on any situation in its stride. The management &SEPL commenced production of 35000 quartz clocks & 40000 time pieces per day. The inauguration function was attended by over 4000 people which included local people, workers & large number of people form different sectors of society from Morbi, Rajkot & many other parts of Saurashtra & Gujarat regions.

Also present were a newly appointed around to distributors, stockiest from all parts of India North, South, Each & West regions. Besides the honorable chief minister distinguished guests includes deer of Ajanta clocks, Morbi, Late Shri Savjibhai Korat, Hon'ble minister roads & buildings, Gujarat State . shri Vajubhai Vala, Hon'ble minister Finance, Revenue, petrochemical Gujarat State, Dr. Vallabhbhai Kathiria,

Mf,A .. Mr. Kantibhai Amrutia, Mr. Jayantibhai Kawathia The Promoters Samay Electronics & Ajanta Clocks are all members of one family, Hut destiny decided that its members should go further ahead two different paths, it is thus that from own family another clocks venture has originated and so, Samay electronics is just another family clock venture.

The project a glance means profile of the company with exceptional attributes of success. Manufacturing a clock per second is the rising brand of the millennium Samay Quartz An Indian brand with international standards as the family being the brand likes to define it. SEPL is a company with exceptional attribute of success

one of the most notable thing of SEPL is the very impressive track record of the directors who are brewing over 25 years of experience in designing, manufacturing & marketing quartz clocks & marketing quartz clocks & made the exemplary success of Morbi's Ajanta Group of companies Amoreovero world. Here, are some of the high lights of the company.

Name of the Unit Location


Samay Electronics Pvt. Ltd. Samay Electronics Pvt. Ltd. N.R. Industrial Estate, Morbi -Rajkot Highway, P.O. Box No. 210, Morbi 363641 Gujarat (India) Registered Office: Ajanta Complex, Guest House Road, Morbi

Form of the Unit


Partnership of Firm

Size of the Unit Group


Medium The directors of Samay Electronics Pvt. Ltd. Are hailing from the world's largest wall clock manufacturing group i.e. M/s Ajanta Group of Companies

The management


Management of the company is rested with the board of Directors & qualified personnel with expertise in commercial technical & administrative functions.

Chairman Managing Director: Directors


Rameshbhai Bhanjibhai Patel Mr. Dilip Manubhai Patel Mr. Premal Bhanjibhai Patel Mr. Jitendra Manubhai Patel Mr. Pravinbhai Ukabhai Patel Mr. Rabhubhai Bhanjibhai Patel

The board is assisted by professionals at various levels by qualified engineers MBA's financial mgt. experts & personnel management experts Pioneers of Unit :Mr. Manubhai Patel Mr.Raghavjibhai patel Legal Advisors :Kishor & co. Rajkot



SBS Morbi Industrial Branch

Line of activities present wall clocks & timepieces and in future Telephones, wrist watches calculators & other Electronic items. Phones Fax Email Website Working Days: ::+91 2822 85521-24 +91-2822-85525 samay@wilnetonline. Corn WWW. Samay quartz, corn 6 days per week 312 days a year Excluding festivals. Year Establishment : Total Employees at factory: Administrative Technical Workers 150 500 1350 2000 Working hrs : 8 hrs. of 1/10/98 public holidays &

The directors of SEPL are with an impressive track record & also over 25 years of experience in the same business. SEPL is having more production capacity with latest technology & superior design products. The management of SEPL commenced production of 30000 clocks & 10000 time pieces,4000 telephones, 8000 calculators per day, today the target of the year 2000 is 3000quartz clocks per day & in 2004 it will reach up to 40000 and it is not going to difficult for this dedicated team of brothers who are professionals to the core with a keen foresight in management. A strong marketing network in India & aboard is already being establish the products of the company are being exported

to more than 45 countries apart from the present products wall clocks & time pieces, production of telephones, wristwatches & calculators will be commenced in near future to SEPL its venture is more a challenge than just a business A challenge that has become a fight for quality & that is why the latest state of the art machinery is being imported each piece that will come out of our plant will be a statement in quality: says Ramesh Patel (Chairman) The management of the Company is voted with the Board of Directors & qualified personnel having expertise in commercial technical & administrative functions.


In this global Economy, Marketing Management occupies a significant place whether it is new firm or it is established unit. In this competitive world every concern must give their attention to marketing functions. They have special department for marketing activities. To fulfill overall organization objectives, an efficient and effective organization of marketing department is prime condition. As for as Samay is concerned it is new firm. Their main objective is to establish its image in the market. So, their marketing activities revolve around this objective. It has well trained staff in marketing department. The marketing

department of Samay consists of product and brand manager,

distribution manager, advertising and promotion manager and sales manager with sales supervisor and salesman. It has efficient marketing research and development department.

The physical distribution manager is responsible for the execution of orders, stocking of inventories, handling of excise duty problems administration of distribution channel and allocation of supplies to various sales depoes. The advertising manager is responsible for the help of promotion manager. The sales manager supervises salesmen.

The term market share is used frequently. Essentially it refers to the proportion of the total sales of a product during a stated time period in a specific market that is captured by a single firm. Market share can refer to entire industries, narrow segments, or particular geographic areas & also can apply to past, presenter1 future time periods. The analysis of market! share is needed compare the company's sales with the industry's sales. Comparing a company's sales results with its goals certainly is a useful from of performance evaluation. But it does not tell how the company is doing relative to its competitors. This is nothing but a detailed study of market share analysis, which indirectly helps, in accurate forecasting of demand for a product for successful marketing planning.






After gaining an entry in the customer home, smart marketers aim for a space in the customers heart too." To reach at the consumer's heart Samay is doing "SWOT analysis" so that they can add value to the customers. SWOT Analysis means the analysis of :-1.S = Strength

1. S = Strength 2. W= Weakness 3. O =Opportunity 4. T = Threat

SWOT Analysis Of Samay T = Threat Chances of Duplication S- Strength Quality, Service, Technology, Experience, Strong Mktg. Infrastructure abroad. O = Opportunity W= Weakness in India &

Electronic items like CDs, Eess models Stiff competition Digital Diaries, Calculators, with Ajanta , Telephones etc. Strength: I am No. 1 = In Technology I am superior = In Quality I am beautiful = in color & shape "SAMAY QUARTZ"

"Quality is key to success ", translating it into a reality,

company has concentrated on quality, simultaneously keeping a hawk eye on cost factor. And the result is beautiful models of quartz clock , fine blended with quality & economy. SEPL is an enormous plant situated on 40 acres of land on Morbi - Rajkot Highway - Equipped with world famous highly sophisticated machines in all departments including moulding, assembling, testing & packaging. As research & development play a vital role into quality enhancement, R & D at SEPL is equipped with the state - of the are instruments & most modem testing devices, which help not only meeting tie exact quality but also meet the changing requirement of customer, by producing new & innovative products all the time. Weakness At present, the company is offer less no. of models of wall clocks & time pieces as compare to Ajanta. The company has to face stiff competition with Ajanta & other clock mfg. Companies.

Opportunity Small opportunity are often the beginning of great enterprises". There are so many opportunities, which the company can capture in near future. It envisages to start production of following electronics items in near future Telephones 1. Wrist Watches. 2. Calculators 3. Digital Diaries 4. Other Electronic items. "Don't sitdown & wait for opportunities to come. (let up and make them !". Threats In today's competitive era there is always risk. " More risk, more glory" is the call of the day. Some threats are there for Samay. There is a chance of

duplication of the products. Stiff competition can also be a major threat. But Samay is having broad horizons & vision. So that it anticipate the future well & can known the threats which can become hurdle in future as the Samay people are having 50 years experience of clock market with Ajanta group.

Introduction Of Marketing Mix

"Marketing Mix" refers to the amounts and kinds of marketing variable, the firm is using at a particular time" Marketing mix is a plan designed to analyze the marketing problems. It denotes combinations of various elements, which in their totality constitute a firm's "Marketing System" These elements, are product, place, promotion and price. The Marketing mix consists of everything the firm can do to influence the demand for its product. The many possibilities can be collected in to four groups of variables. The four p's of marketing mix consist of following points :1. Product Mix It refers to classes of product in different product lines 2. Promotion Mix It includes methods of promotion sales through advertising, sales promotion, personal selling etc means to communicate with the customers.

Thus, Marketing mix is very vital decision to

maintain the market comer or to increase goodwill of the unit. The above mentioned for variables are mixed ftl satisfy customer's needs. And wants there should be time to time changes and evaluation of variables according to the needs of customers an efficient and effective marketing mix can reach the unit at top of the market. I have studied the marketing mix of Samay. Which is unique at its place.


SR. NO. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. PARTICULAR Introduction Product Mix & Product Line Decision Product variant Product Quality Product Design Product Features Brand Name Packing & Labeling Sizes Services Warranties Returns

In General sense, we may thing product as a physical item but according to Philip Kotler. "A Product is bundle of physical service and symbolic particulars expected to yield satisfactions or benefits to the

buyer." From the above stated definition. We can say that product means not only physical appearance but also a set of service or benefits provided to customers. In wider concept product includes physical goods, services and ideas. All Managerial activities revolves around product. It is the basic thing to be thought. Many units misunderstand the concept of product and give only importance to physical goods rather than its service. It doesn't' means that they should ignore physical appearance but benefits of goods should be carried because customer have direct relation with its benefits. The main products of Samay electronic Manufacturing Co. are wall clock and timepiece. They are available in different models, colors, sizes and shapes. The prices of the product is very reasonable.


Product Mix is the list of all products offered for sale by a company for example, if a firm manufactures or deals with different varieties of soap, tooth brush, tooth paste etc. the group

of all these products is called product mix. The product mix of Samay is at follows.

Product Mix Width Wall Clocks 1. Simple Clock 2. Musical Clock 3. Wooden Pendulum 4. Sweep second 5. Wooden Office Product line is a group of different product items closely related to each other all the brands of the same product is product line. The products perform similar function are marketed to some channel and are sold to the same customer product mix includes product line. Product Mix refers to following components. 1. Product Mix Length: It refers total no of items in the product line Samay has 7 product lines. So product mix length of Samay is 7 Time Piece 1. Wooden 2. Plastic

2) Product Mix Width: It refers how many different products in company. In Samay there are two product mix width wall clock and timepiece 3) Product Mix Depth:It refers to how many variants are offered of each product in the line. By counting the number of variants witching each line the average depth of Sammy's product mix is (7/2 = 3.5) 4) Consistency Of Product Mix :It refers the close relationship of various product lines either to their end use or to production requirements or to distribution channels. Or to other variables samay's products wall clock and time earpiece consistent in case of production requirements and functions they perform for buyers. In nearer future Samay is launching wristwatches, calculators, Phones, Clock letter and Digital directory So, it will have more product lines. A

Product Variety includes the types of products, which a company produces. They may be for the same customers or for different customer. In other words, the different products may satisfy similar needs or different needs. We can find different varieties of clocks and timepiece. It

has 75 models of wall clocks and 10 models of timepieces. It has models for all classes of society. In wall clocks, it has wooden, plastic, sweep second, musical and wooden pendulum clocks. In timepiece, it has plastic and wooden timepieces.

As I have stated that, customer has direct relation with product's benefits or function. In other words, customer sees the quality of product rather than its physical appearance. Quality refers to that part of the physical object of the intangible service for which the ultimate customer is paying money.

Samay gives first preference to quality because it Wits to establish its image in the market. Samay is getting goodwill rapidly only because of its product's quality. Moreover, Samay is maintaining its quality with lower price so that more part of market can be captured. It has quality maintenance department with computerized system. The department is not concerned only with the quality of product but also the quality of its advertising, services, delivery, after sell service etc. Thus, product's quality plays, on important role in such a market where competition is very tuff.

Design is the outlook of product It is the physical appearance of 9 product. Design attracts the customers From 9 company point of view, designing a product is very toughest task now a days, computers are used to design a product. From customer's point of view design of product should be attractive.

Easy to open, install, learn, how to use, repair and dispose off.

As, Samay is newly established company; it has to provide new designs to customers. Special team is engaged in designing the models of clock. They work hard and make 20 to 24 models per year. Now a day's company has 75 models of wall clocks and 10 models of timepiece, which are extraordinary in feature the model, which cannot give much profit, is disposed or improved. The research & development department also helps in making the design of models. Samay Spends 15 % of Gross Profit for designing the product. The chief of design department attends exhibitions and seminars wherever they are held. The department of designing held meeting and group discussion with top management at regular intervals and takes opinion of every person in designing the product.

Features refer to inherent functions of product. Which makes different and unique from others. Some companies become success in capturing market only because of its extraordinary features of their product. Product's features can attract customers.

Samay Quartz is available in different features. Each product is different from each other because of their feature. The main extraordinary features of Samay Quartz are the colors sweep second models and physical look it makes changes m feature after surviving market. Moreover, it haves to consider the cost element in changing the feature. So, it maintains balance between cost and feature. At Present, musical, Wooden, Simple, Plastic, fancy, striking, Pendulum, Table Tape, and Cuckoo cloths are available at Samay Plastic, Wooden and Simple clock have new colors and designs. Sweep second clock's second hand sweeps smoothly. In musical clocks. Different type of musical tunes is installed. The tunes are installed according to the demand. Cuckoo clocks are very nice in look and in listening the tune of cuckoo. In timepiece. It has also extraordinary models, which marks it different from

Brand name refers to that which a product is identified brand name may be a name, a sign, a design, a term or a combination of them. The purpose of branding a product is to differentiate the product from competitors. A brand name when registered is called the trademark.

To select, a good brand name is matter of common sence. That means brand name should be selected from customer's point of view. Many aspects are carefully considered in branding the product. The good brand name helps in promoting Sale in this competitive are. Because customers identify the product with brand and have special image for a particular product. So, while selecting a brand name many aspects should be considered.

As far as, Samay is concerned I thing it is a very perfect brand name. Chairman Shri Rameshbhai Patel suggested it. He has selected this name because it is clock manufacturing company and in most of languages "time" is translated as "Samay", Moreover, it is easy to spell, read and understand Now a days Samay quarts are getting popularity because of its brand name. From viewpoint of distributors they have been successful in attracting customers with the brand name of Samay.

At Present, Samay has not brand policy or strategy because they want to continue this name for all products in feature.


Packaging May defined as a group of activities like designing and producing the container or wrapper for a product. It is the combination of the designer's creative skills and the product and marketing and sales knowledge of marketing


Packaging is often remarked as "Silent Salesman', because of its advertising appeal, identifying power and intrinsic values. The main purpose of packaging is to protect its content in transit, in storage and in use. Moreover. To reduce wastage due to some cases like moisture, fungus, inset and exposure to sunlight. In recent years packaging has become a potential marketing tool. Consumer is willing to pay a little more for the convenience appearance, dependability and prestige for better packaging.

The Product of Samay is wall clock and timepiece and they are delicate piece of items. The primary packaging is the glass. The covers and protects the movement, the needles and case from damage and dust. The secondly package is the plastic bags. Or sponge bangs protects the whole clock from accidental breakage. Then the clocks are packed in corrugated boxes and

they are packed in cartoons, which are sent to different depos, and to Kandala port for disposal. Company spends 3 % of gross profit for packaging to reduce the wastage.

After packaging, the important port is labeling the package labeling consists of printed information that describe the product appearing on or with the package.

The secondary package of Samay the corrugated boxes. Following information is given on the box. 1. Brand Name 2. Clock Siza 3. Clock Price 4. Model No. 5. Total Weight 6. Manufacturing Date

The method of labeling is useful to manufacturers, dealers

and the consumers because all the information's relayed to the product is available on the box itself. It helps in maintain stocks, differentiate different modes, referring the prices etc.

The term Size means to dimension of the measure of a thing. In other words, it refers to the magnitude of the product. The importance of the size differs from product to product. The products which are sold con the basis of weight have little

importance of size vice versa, products in which size plays an important role. Size has psychological effect on consumer, because it can be seen while quality is intangible thing. In Samay, We can find different types of clock in different size. Size of clock depends on its design. Usually, office clocks or institutational clocks are made large so as to read easily, while house clocks are small and delicate. However, co. keeps in mind the demand of customers. The size of clock changes for kitchen, bedroom, living room, and office institutions. Etc.

Services are extra benefits that are given after sale of the product. In other words, a service is any act or performance that one party can offer to another that intangible and does not result in the ownership of anything. They are provided to capture the

market, while some other products need after sales service.

The importance of after sale service is for consumer and producer. From producer's point of view, the higher the period of after sale service, higher will be the sale. Form consumer's point of view, after sale service will increase the durability of the product.

In Samay, after sale service is provided during the guarantee period, The guarantee period is of one year, During one year, if any damage is occurred e.g. glass is broken or movement is not working property etc the co. will replace it without any cost. Company has no salesman for after sales service, so distributors have to send the damaged piece in the company. If any damage is occurred after the guarantee period. Then company will take nominal charge.

Warranties means authority or justification that the thing sold is fit for the use and producer accept responsibility for repairs over a period of time. Product warranties are an important promotional tool. In case of quality sensitive market

consumer always expect a longer warranty period and prefer those product which has a longer warranty period. The warranties period-of Samay is one year. Within one year, company replace the product's damaged parts. This policy can help the company in getting consumer's loyalty, retailers and distributor's loyalty, retailers and distributors loyalty and brand mage. Thus, warranty is helpful in establishing good image for a neatly established concern.

Returns are total benefits available to the company both tangible and intangible. Returns may be on the total capital inverted, on the total sale or any other factor. Whatever the factor, returns are always beneficial to firm. So all the activities

of business are carried out for returns. Whenever company adopts any factor of production, it aims to get maximum returns e.g. production is a return of labour, profit is a return on capital. Return may be in term of brand loyally, customers satisfaction etc. Samay gets enough return on has its all activities e.g. it has achieved me production of 57 lakhs clocks, which is 15 lakhs more than previous year. Moreover, it is getting brand loyalty and customers satisfaction also. As far as profit is concerned, at present, its aim is not profit, but capturing market share and customer satisfaction.

SR. NO. 1. 2. 3. 4. 5. 6. PARTICULAR Introduction Sales promotion Advertising Sales force Public relation Direct marketing

The word promotion means to push forward. In marketing term promotion means a group of such activities that increase the sales volume. It is communicating information between producer and seller.

In this competitive age, it is believed a very effective tool for attracting customer for a product for promotion various tools like personal selling, advertising, sales promotion information

about product to the potential customer through this tools. In this way, this 4th p of marketing mix is very efficient and effective 'P'

Sales Promotion is very common tool of promotion. It means those activities that increase sales volume. Its main purpose is to stimulate consumers and dealers effectively, sales promotion techniques are indirect and non personal. According to William J. Statnton "Sales promotion is an exercise in information, persuasion and influence". In short. Sales promotion covers all those activities that increase ultimate sale in competitive are, it plays a powerful role because only effective promotion tools can create

demands and ultimately the sales volume. It is compulsory now days to stand in competition. Samay uses many ways and techniques of promoting sales It has different activities for different class of distributors following are the promotional activities carried out by Samay

1. Sales promotion for customers: A)Seasonal Discount 1) Off-season discount 2) Festival Discount 3) Marriage Discount B) Gift Articles:

Samay gives gifts to its customer on over purchase of Samay clocks. The gifts are pen sets, space wheel covers, and money purse; carry bags, and bags etc.

B) Sales promotion for retailers and dealers: Distributors of Samay are also resorted for helping in sales promotion they are rewarded in moneyorg. Terms. The promotional activities for dealers are as follows: 1. Buying allowance or quantity discount 2. Advertising allowance and display allowance 3. Trade discount and other special discount 4. Sales Scheme and Sales contents. In this way, Samay has systematic and efficient sales promotion program and policy

Advertising is another powerful tool of promotion. No business can survive without advertisement like sales promotion it is non-personal and indirect method of promotion. In competitive age, problem is not whether advertise or not but problem is low to advertise. Advertising physiologically affects the customers. And stimulates their wants. And ultimately wants result in demand. Advertising is a paid form of non-personal presentation or promotional of ideas. Goods or services by an identified person.

In words of wood Advertising is erasing to know, to remember to do thus, advertising is in short spreading of information.

[A] Advertising media: An advertising medium is any object or device that carries the advertising message. There are so many mediums available in the market of advertising. The India is used which is very powerful and less expensive. The various mediums are as follows: (1) Print Media: It includes newspaper, magazine foulness etc. (2) Broadcasting media It includes ratio, TV. Internate, etc., (3) Other Sedia: It include internal pamphlets, displays, holiday holdings, wall printing fair etc Samay has advertising agency named admirable at Rajkot

that gives advertisement in newspapers, televisions, magazines outdoor boarding and posters.

[B] Advertisement Budget: Advertisement budget is the advance planning of low much funds will be allocated in men, agencies media and other ancillary. While determining the budget, many factors like type of advertising, type of media, competitors advertising plan, season, business cycle etc. should be kept in mind. The budget should not be unjustified to any factor. In Samay, 10 % of total sale is invested in advertising. Top management every year decides this percentage. Budget is prepared and necessary change are made A particular amount is fixed for advertising and this amount is divided into media, agency and other ancillary.

Sales force includes salesmen, sales executive, sales officers or sale supervisors today; many companies develop sales force for better promotion of sale. Sale force is helpful in promotion the sale. And to link the customer and producer it has favor of company's product, which gives it enough

remuneration. As far as Samay is concerned. It has not any direct forces. However, it distributors have appointed sales executives have appointed sales executives they work for me company.

Public relation is believed indirect marketing tool that means smooth public relation can create a good image in the market Here public relation means not only relation with customers, suppliers, shareholders, dealers but relation with employee legislation, community leaders, should be maintained the public relation department perform the function like press relations. Product publicity corporate communication counseling etc. It can be helpful in launching a new product, building the god image of a new firm and in developing the firm's reputation.

Samay has special public relation department. It is known as publicity & public relation department. It performs many function as I have state it maintain s smooth relation between management and employees management and society. In this way, public relations department assists the company in building the goodwill.

Direct Marketing is an interactive System of marketing, which uses one or more advertising media like direct mail, catalogs, telemarketing electronic shopping etc. It has been growing at more rates because it is very useful than store marketing it is used. By any organization it has advantage of selectivity personalization, continuity, better timing high leadership and privacy. Samay has many depos in India and in abroad also, so it does not believe in direct marketing. It feels that, it is waste of

time and money. However in local area. It areas many direct promotional activities. Thus, promotion mix includes advertising, sales

promotional. Public relations, sales force and direct marketing has some benefits and some drawbacks. However, they all are used in marketing a proper use of promotional tools can lead the company on the steps of success.


At the end of marketing mix I would like to say the 4 'p' of marketing are very effective and covers the whole marketing functions. It can be use full to producer to affect the mentality of buyers. And buyers can also be aware of every product in the market. 4 'p's can be matched with 4 'c' that means product is for customer's need and wants price represents the cost place is for. convenience and promotion is a communication.

The mix of 4 'p's can only fuifin the marketing plans a good mix is helpful in obtaining top position each has its own functions to perform and marketing mix is uncompleted without any of them thus, marketing mix is a very useful and important tool to stand in competition.


When I joined B.B.A. I had a dream to visit the big companies. My great pleasure that I have taken my training at SAMAY ELECTRONICS PVT. LTD., which is one of the most reputed firm of India. During my training I have observed many good characteristics of unit. 1. The first surprising thing for me in this training is that/in Samay everything is uniform like dress, lunch bags, etc. The most surprising thing is that here the same

uniform is for the employee as well as for M.D, 2. Secondly, the concern has maintained the tradition of India in case of hospitality. In India guests are considered as honorable person as God. I found the same philosophy in this unit. Each & every visitor is welcomed and given good treatment. 3. The main feature of the members of the co. is, love for their native place. The aim of the members is not limited up to their interest but they want to develop Morbi. 4. Here 95% of the workers are girls & they are mostly from rural areas nearby Morbi. Samay contributes a lot for their development and upliftment. 5. Cleanliness is the main attraction of this unit. Each & every person including M.D. takes off shoes outside while entering in the office. 6. At the time of starting and ending the work for a day, first prayer is done by each & every person. 7. The motive of the org. is to provide maximum customer

satisfaction. Today they got that position due to good quality of product at reasonable prices. 8. Here, I felt that people work together just like members of family " & not like a" business institutions.


In the world of God every individual is striving for perfection. No one is perfect. But constant endeavor for excellence leads towards perfection. Samay is a mark of quality & excellent marketing. However, to become a world leader one should not remain unaware of self-weakness. The world is changing rapidly especially in the area of electronic The possible suggestions for Samay from me as under

1.Advertising People are not seeing advertising in newspapers regularly. So please concentrate on advertising in newspapers.

2. Price & Variety of products Samay's product price is somewhat high & some models are similar to Ajanta. It is true, that Samay is of superior quality but price difference may affect negatively. For high price Company should bring varieties in its products, because with similar model & high quality you may not always attract lower and middle class because uptill now they were satisfied with Ajanta's product & you better know the popularity of Ajanta.

3. Strategy Company should adopt attractive distributors promotion strategy.

4. Diversification Company should think of diversifying of their product range in the areas of electronic toys & electronic home appliances.

I had a great experience in visiting Samay; it is really a progressive company. On seeing its production it is tremendous development for any new company from all points of view Samay is perfect in its work. It employees around 2000 workers and from then most of are women. So, from social point of view, ii increases women esteems by giving them earnings. The brand name "Samay" is now becoming household because it is very easy to remember and its product quality

cannot forget the name Samay it exports its product in 44 countries, so it is helpful to nation in collecting foreign exchange. Moreover, clock is production process does not use and chemical so it has not pollution. The machinery used in the factory is very technically advanced so burden of laborers can be reduced.

The most important element of Samay is, it has achieved 7 awards in its financial year and has broken the world record of clock production. It is really a great achievement for a new established company. All employees and management works together without any conflict and with full responsibility. And I give my best wishes to Samay to achieve more and more success and to become world famous.


Marketing management (Philip Kotler)

Marketing management (S.A.Sharlekar)

Marketing management (W.J.Stanton)