3. COMPANY PROFILE.

INDUSTRIAL BACK GROUND OF THE STUDY. HONDA: Honda is the world's largest manufacturer of 2-wheelers. Its symbol, the Wings, represents the company's unwavering dedication in achieving goals that are unique and above all, conforming to international norms. These wings are now in India as Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a wholly owned subsidiary of Honda Motor Company Ltd., Japan. These wings are here to initiate a change and make a difference in the Indian 2-wheeler industry. Honda's dream for India is to not only manufacture 2-wheelers of global quality, but also meet and exceed the expectations of Indian customers with outstanding after sales support.
3.2

ORIGIN OF THE ORGANIZATION. Honda Activa is the first scooter model of HMSI for the Indian

market. It has revitalized the Indian scooter market after its launch in the year 2001. Within the 1st year of its launch it has been awarded the 'Scooter of

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the Year' by Overdrive magazine and also the 'Readers Choice Award' for the best scooter by Auto India Magazine. The Honda Activa has set a new standard for new era of scooters in India. It has been developed exclusively for the Indian market after closely examining the changing lifestyles, wants and needs of the consumers. The Honda Activa has been designed to cater people who believe: The conventional Indian scooter is too big and difficult to handle The scooterette is too small and similar to mopeds. The Honda Activa is equipped with a number of new functions and mechanisms, introduced for the first time in India. It is designed to offer greater functionality, performance, economy, and ease of handling and maintenance to a wide cross-section of the Indian society. As responsible members of society and industry, we Honda Motorcycle and Scooters India Pvt. Ltd. (HMSI), Manesar manufacturer of two wheelers, recognize that well being of humans and conservation of earth's environment is important. By adopting environmental management system, HMSI is moving towards realization of Honda's green factory concept.
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We shall endeavor to continually monitor, improve and conserve the environment in which we operate. HMSI is committed to achieve, environmental excellence in all its industrial activities, in the following ways: Conserving environment through preventing pollution at its source of generation and strengthening our existing pollution control system. Promoting conservation of resources such as energy, water, oil and grease and other raw materials, by reusing, recycling and minimizing the waste generation. Complying with all applicable legal/regulatory requirements and strive to go beyond wherever possible. Regular monitoring and reviewing of environmental objectives and targets. Increasing environment awareness and competence amongst our

employees and encourage vendors & dealers to adopt EMS. HMSI will establish its environmental management system following PDCA cycle and continuously work to make it more effective. The policy

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will be well disseminated to our employees as well as to public at large.

3.3 GROWTH AND PRESENT STATUS OF THE COMPANY.

The Philosophy: HMSI operates on a principle, which is followed worldwide by all Honda companies. Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction. Honda's philosophy is based on the company's guiding principle and advocates 2 fundamental beliefs:
Respect for the Individual:

Honda recognizes and respects individual differences. The respect for individual stems from the following three points:
Initiative

Equality Trust It is the contribution from each individual in the company that has made our company what it is today.

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The Three Joys, In line with Honda's Philosophy, HMSI conducts all its daily activities in pursuit of the following joys: The Joy of Buying. The Joy of Selling. The Joy of Manufacturing. The joy of using world- The joy of selling class products. world-class products. The joy of producing high quality products.

Honda is the world's largest manufacturer of 2-wheelers. Its symbol, the Wings, represents the company's unwavering dedication in achieving goals that are unique and above all, conforming to international norms. These wings are now in India as Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), a wholly owned subsidiary of Honda Motor Company Ltd., Japan. These wings are here to initiate a change and make a difference in the Indian 2-wheeler industry. Honda's dream for India is to not only manufacture 2-wheelers of global quality, but also meet and exceed the expectations of Indian customers with outstanding after sales support.

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ADDRESSES: Official Name Established Place Capital Representative Factory Location Production Capacity Racing :

Honda Motorcycle & Scooter India Pvt. Ltd. 20th Oct. 1999 New Delhi, India Rs. 300 Crore Mr. Haruo Takiguchi, President & CEO Manesar, District Gurgaon, Haryana, India 200,000 units per year

Honda has always played an important role in motor sports, believing it to be the springboard for technological advancement. Honda has made its mark in the 500cc class Motorcycle Racing World Championship and more.

Technology: Our fundamental design philosophy seeks to maximize space and comfort for people, while minimizing the space required for mechanical components. With this aim in mind, Honda's R&D activities include product-specific development and research.

Safety:

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At Honda, we use a three-prong approach, based on preventing accidents, minimizing injury in the unlikely event of an accident and our Driving Safety Promotion operations. Honda's safety philosophy emphasizes the development of appropriate technologies for its products, so as to ultimately achieve maximum riding comfort for its customers.

Environment: Honda is unrivalled in making a conscious effort to lower the emissions of every one of its vehicles, 2 and 4-wheelers. It is actively pursuing the development of a 4-stroke engine in all 2-wheelers by 2002.

3.4 PRODUCT PROFILE.

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HONDA ACTIVA
Features: Aerodynamic Design: The Honda Activa has an aerodynamic body that helps cool the engine through smoother airflow. It also helps to lower fuel consumption by lowering air resistance.

Tuffup Tube:
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The Tyres of the Honda Activa have double layered tubes with fluid in between. This seals the air leakage in case of a puncture to ensure that the rider enjoys a hassle-free ride. Under Seat Box: Neatly hidden beneath the seat of the Honda Activa is space that can comfortably hold a helmet or any other thing you wish to put away. CLIC: The Convenient Lift-up Independent Cover enables one to easily lift-up the Honda Activas body cover, like the bonnet of a car. This makes routine maintenance easier and faster. Multi-Reflector headlamp: Honda Activa has a powerful and very stylish multi-reflector headlamp that increases road visibility to make night driving a safe experience.

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HONDA DIO
Honda has done it again! After wooing the masses with its brilliant but conservatively styled Activa, Honda now plays the style card with the Dio. And squashes the opposition in emphatic style.

ABOUT DIO: DIO- Indias first motoscooter is named after the son of Venus Dyonisiac, also known as Cupid, the God of Love. DIO is set to add
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passion and excitement with its stunning looks and performance, by incorporating the latest world trends that make it a scooter that is much ahead of its time. DIO is Indias first motoscooter, a unique concept that blends the stylish and aggressive form of a Motorcycle with the comfort and convenience of a scooter. A trend that continues across the world today. DIO, a reflection of this concept, is a vehicle, which is youthful, energetic, sporty and innovative. It perfectly matches the aspirations of todays youth and asserts their feeling of being young, and helps them express their desires in their own unique way. Exactly what the trendsetters of today want. Get ready to feel the heat because Honda is offering you the first Indian Motoscooter - DIO. This motoscooter, with its sizzling looks and performance, is much ahead of its time and it will add passion & excitement to your lives. This wedge shaped scooter with the futuristic design incorporates the latest world trends. DIO has been developed exclusively for the affluent youngsters who desire to be at the forefront of the latest trends. It is designed for the users who are progressive trendsetters & want to express themselves,

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HONDA ETERNO
ABOUT ETERNO: ETERNO the geared surprise from Honda has been derived from the word Eternal. It truly depicts the key strength of ETERNO, that with its reliable technology & superior parts, it keeps going on & on & on, in the harshest road of all life. ETERNO is the first geared scooter being manufactured by Honda. It is all set to redefine existing standards with its looks and new riding

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experience. And to top it all, an unbelievable mileage & performance standards that you can only expect from Honda. The ETERNO has won three awards: Best Scooter of the Year 2004, from B.S. Motoring. Best Scooter of the Year 2004, from ICICI Bank and Overdrive Award. Most Trouble-Free Scooter of the Year 2004, from Metric Consultancy. The ETERNO is a tough & sleek 4-stroke 150cc machine, crafted with the best of Hondas worldwide technology. Each part, right from the engine to the body frame is designed to withstand the rough and tough conditions. Be it in the streets or on the highway, ETERNO is no ordinary scooter, it comes as a big surprise. ETERNO is a new Indian standard scooter that defies conventional ideas about a full size scooter in India. To those who have resigned to the fact that present full size scooters do not satisfy their basic needs of riding comfort, loading capacity & better fuel efficiency, ETERNO is a big surprise as it has got.
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HONDA UNICORN
UNICORN: Powered by a newly developed Honda 4-stroke 150cc engine and incorporating many cutting-edge technologies developed by Honda's global R&D team, Unicorn sets new benchmarks for premium motorcycles in India with its swift acceleration, superior mileage, captivating style, riding comfort and
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convenience. Unicorn is engineered and styled for the tastes of the younger generation who value individuality. With the 4-stroke 150cc engine delivering a whooping 13.3 bhp, Unicorn is the fastest premium motorcycle in India racing from 0 to 60 kms per hour in a mere 5 seconds. Unicorn has a distinctive sporty and macho design with a racy front face, masculine fuel tank with knee grip and a natty rear.

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