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Introduction to Digital and Internet Technologies in Business and Management1
Previously ‘web presence’ meant only having a website. But just as the internet has changed the way we live our day-to-day lives, it’s also revolutionising the way many business organisations operates. The internet and more broadly, digital technology, offers the potential to streamline different business processes, as well as to improve customer and supplier interactions. Organisation that moves quickly adapt with these new technologies can get a competitive advantage. The Internet is the most transformative technology in history, reshaping business, media, entertainment, and society in astonishing ways and just now being tapped to transform education. It has the capacity to change everything—the way we work, learn and play. Everybody loves e-mail and the ability to retrieve information about so many things. Despite early misconceptions about credit-card security, now it is convenient and economical to purchase products and services online. Companies are using the Internet to make direct connections with their customers. Others are using secure Internet connections to improve and maintain relations with some of their trading partners. The Internet is helping companies to lower costs dramatically across their supply and demand chains, take their customer service into a different forms, enter new markets, create additional revenue streams and redefine their business relationships. Today, no business can survive or grow without the involvement of internet and digital technologies in their working. Today management is more IT focused and manages different aspects of their business like integration of different departments, routine decision making, customer retention and many more. This requirement of the business is now being offered under the new approach known as “Internet Technologies”. Companies are now giving more emphasis on IT infrastructure. This means that any business is survive only because of involvement of internet and digital technologies in their working. In order to manage the current requirement of the business and to handle
Management Information Systems by Laudon & Laudon 2. Supplementary Readings Books Recommended:1. Understand working of Indian outsourcing business. Attendance to be given due weightage on their participation in the class. Quizzes – A mix of un-announced and announced quizzes to be conducted from time to time during the each term. Apply practical concepts of database. Course Objective 1. 4. Database Management System by Henry Korth Evaluation and Grading Description Internal Examination Mid trimester Exam End trimester Exam Marks 30 20 50 Schedule Detailed Below Academic Calendar Academic Calendar Internal Assessment: Marks 30 Case presentation – divided into two parts like case solving and case presentation. 6. E-Commerce – Jaiswal 3. 5. Discuss latest digital Tools & Technologies used for communication in the business organization. Nasscom’s Handbook on IT Enabled Services Nasscom 4.competitors. 3. 2 . Understand the concept of digital firm. 2. we have to guide or rather expertise budding managers with these latest internet and digital practices. Determine current and emerging trends in digital business. Group discussion/presentation – Students to be called randomly from the group for making presentations. Understand the concept and role of internet technologies in business organization.
article of a journal (EBSCO).narod.ru/cspg. Mid Trimester: Marks 20 Mid.Information and Communication Technology (ICT) Assignment: Find out any two organizations that are using Digital and Internet technologies in there business practices Sessions 5 -6 : Concept of Digital Firm Learning Goals: Analyze the role of information systems in today’s competitive business environment. The examination paper shall have objective & theory questions. Appreciate the role of these concepts in their respective jobs. Assignment of making presentation on summary of an article of a magazine. Assess how the Digital Internet technologies are transforming business organizations as digital firms. Pre-reads The concept of Technology . short theory questions and numerical problems.com/doc/36506971/Cisco-Systems 3 . Appreciate how information systems are transforming organizations and management.work-a-holic. Detailed Session Plan Sessions 1: The Network Revolution and the Internet Learning Goals : Clarify the learning planned and evaluation process through assignments Comprehend the concept of Collaborative Enterprise Assignment: List activities we can do on internet Sessions 2-4 : Introduction to the concept of Digital Technology and its role in the in the business organizations Learning Goals: Indentify the concepts of Digital Technology and its relevance in business organization. Pre-reads “Procter & Gamble Builds New Relationships as a Digital Firm” Source: http://www.html Case Analysis “Cisco Systems: Foster Child for the Digital Firm?” Source: http://www. List Latest Trends of Digital Technologies in different types of organizations.Trimester examination shall be of two hour duration and shall be a combination of Objective. short and long numerical problems. End -Trimester Examination: Marks 50 End-Trimester examination shall be of three hours duration.scribd.
Sessions 7-9: Introduction to latest digital Tools & Technologies for online marketing and communications Learning Goals: Comprehend the following operation of the following internet based communication systems .com/ GPRS & 3G Wimax GPS Assignment: Collect information about latest happenings in business communication devices Session 10.Online Markets e-Marketing and e-Advertising Location Based Services SMS & Text Communication Other GPRS & 3G Services Wireless Communication Pre-reads: Blogs: Boon or Curse Mobile Enterprise Source: http://www. 11: Management Information Technology Learning Goals: Comprehend the Concept of MIS Appreciate How firms are changing the application of MIS in digital age Identify the types of information systems those are used by companies that operate internationally Pre-reads Role of information at various levels of organization Assignment: Apple iTunes case study discussion Session 12-14: The Digital Firm: Electronic Commerce .enterprisemobilitycio. Assess the managerial and organizational challenges posed by electronic commerce and electronic business Assignment: Group Project: Web Sites For Electronic Commerce 4 .Communication in the e-world . Electronic Business and New Digital Relationships Learning Goals: Describe and comprehend how Internet technology has transformed valuation propositions and business models Identify operations of electronic commerce is and appreciate the way it has impacted consumer retailing and business-to-business transactions Evaluate the principal electronic commerce payment systems Demonstrate how Internet technology can support electronic business and supply chain management.
Session 20. banking. retail and media/advertising organizations Pre-reads: Appreciate the level of IT involvement in different types of organizations 5 . working and problems in call centres. Assignment: Explain the need database on the basis of marketing. CRM and SCM as integrated services systems Appreciate role of RFID in any organization.Session 15-17: Managing Data Resources Learning Goals: Appreciate the way database management systems help businesses improve the organization of their information. Pre-reads: Understand the role of SCM. CRM for any business organization. education. finance. Assignment: Visit any retail store to understand the use of RFID at POS terminal Session 24 : Latest software trends in the different types of Digital Business Organizations Learning Goals: Comprehend the role of different types of latest software in marketing. ERP and SCM and their Applications Apply ERP. economics and HR perspective.21: Concept of Social Networking Learning Goals: Comprehend the concept of social networking Use web as an enabler for social networking Appreciate the benefits of social networking sites for business organisations Pre-reads Understanding about any one social-networking site Assignment: Start sending comments and feeds on the Facebook page and Twitter Session 22: ITES Learning Goals: Comprehend the concept of IT Enabled Services(ITES) Appreciate how Business Models Driving IT Enabled Service Pre-reads: Understand the concept. Identify how the principal types of database models affect the way businesses can access and use their information Relate the managerial and organizational requirements of a database environment Appreciate new tools and technologies that can make databases more accessible and useful Session 18-19: Understanding Database Practical Session on MS ACCEESS) Learning Goals: Apply the concept of database Design database for different organization Pre-reads Basic idea database and its requirement in any business organization. Post the report on facebook class page Session 23: Integration among enterprise solutions Learning Goals: Comprehend CRM. Assignment: Visit any BPO firm in Indore.