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K2003 JULY 2007 The following broad topics have been chosen for the graduation thesis for K2003 students in two programs: o o Bachelor of Business Administration (Financial Management) and Bachelor of Tourism (Tourism Management).

Please note that these topics serve only as guidelines. Students are expected to consult with their supervisors in defining their research topics. Students eligible for doing the graduation thesis are advised to contact the following coordinators as soon as possible and no later than 18/08/2007 for finalizing thesis supervisors. ACCOUNTING FINANCE ECONOMICS MANAGEMENT TOURISM MARKETING Ms. Do Van Anh Ms. Pham Le Thu Nga Ms. Nguyen Thu Huong Ms. Do Thi Ha Lan Ms. Bui Thanh Huong Ms. Pham Thi Phuong

Accounting topics 1. Build up managerial accounting system in a business 2. Reconciliation of VAS and IAS 3. Is stock performance justified by accounting figures Management topics 1. 2. 3. 4. 5. 6. 7. 8. WTO influences on small and medium enterprises (SMEs) in Vietnam Roles of Associations to SMEs in Vietnam Branding issues for SMEs in Vietnam Planning and Promotion for SMEs in Vietnam Training activities in Vietnamese enterprises Recruitment strategies applied in Vietnamese enterprises Management Practices in foreign-invested educational services Change Management in Equitized Enterprises in Vietnam 9. Strategic Planning in SME in the context of Vietnams entry into WTO

Marketing topics 1. 2. 3. 4. 5. The role of servicescape in the customers quality perception and perceived performance Servicescape failures and the importance of servicescape recovery The marketing role of market research. The development of new products and its importance to the success of organizations. Relationship marketing and its implications 6. How people can help create a competitive advantage for organizations and be a key factor to an organizations success?

Financial topics 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. The development of financial instruments (shares, bonds, options, futures, and others) in Vietnam Corporate bonds and government bonds in Vietnam Industry analysis of listed companies in Vietnamese stock markets The role of foreign investors in Vietnamese stock markets Non-life financial insurance Real estate financing Sources of funds for securities investment in Vietnam Market efficiency of financial market of Vietnam Project evaluation practices among Vietnamese companies Privatisation and equitisation in Vietnam The use of fundamental analysis and technical analysis in securities investment in Vietnam The role of the government in controlling the financial markets in Vietnam The development strategy of the banking sector and/or commercial banks in Vietnam WTO and financial de-regulation impacts on Vietnamese financial markets Banks and the development of banking products in Vietnam Financial risk management practices among Vietnamese companies

Tourism topics
1. The impacts of festivals on tourism destinations in Vietnam. 2. The development strategy for MICE industry in Hanoi, Vietnam 3. The development of community-based tourism through festivals. 4. Planning ecotourism development in protected areas; 5. Planning community based tourism products and management structures; 6. Mainstreaming pro-poor aspects in the tourism industry; 7. Tourism market research; 8. Tourism economic analysis; 9. Tourism spatial zoning and development; 10. Tourism organizational structures and legislation; 11. Tourism destination management; 12. Management of travel enterprises; 13. Management of travel products; 14. Corporate travel strategies; 15. Tour operation occupational skills; 16. Segmentation and targeting; 17. Branding a tourism destination; 18. Marketing mix strategies for a tourism destination. 19. International market segmentation 20. Demand modeling 21. Destination selection process 22. Customer satisfaction 23. Service quality 24. Cross-cultural tourist behavior 25. Backpacker behavior

Accounting supervisors 1. Ms. Do Thi Van Anh (MCom) 2. Ms. Dinh Le Mai (MCom) Management supervisors 1. Ms. Do Thi Ha Lan (MCom) 2. Ms. Pham Thi Hoa Nhai (MBA) 3. Mr. Nguyen Anh Quan (MBA) 4. Ms. Hoang Huong Giang (MBA. MSc) 5. Ms. Nguyen Thi Cuc (MCom) Marketing supervisors 1. Ms. Pham Thi Phuong (MCom) 2. Mr. Tran Tuan Anh (MCom) Financial supervisors 1. 2. 3. 4. Ms. Pham Le Thu Nga (MBA) Ms. Dao Thi Thanh Binh (PhD) Ms. Le Thu Tra (MCom) Ms. Nguyen Thi Hoai Phuong (BBUS)

Tourism supervisors 1. Ms. Bui Thanh Huong (MTM, MBA) 2. Ms. Lee Jolliffe (PhD) 3. Mr. Nguyen Duc Hoa Cuong (MSc) 4. Ms. Ngo Phuong Dung (MSc)

Students are welcome to contact potential supervisors to discuss their topics of interest.