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NRS Readership Estimates - General Magazines

AIR - Latest 12 Months: January - December 2010

Adults

UNWEIGHTED SAMPLE
EST.POPULATION 15+ (000s)

Men

Women

Total

ABC1

C2DE

15-44

45+

Total

Total

36266
49920
(000s)

%

21840
27446
(000s)

%

14426
22474
(000s)

%

14583
24505
(000s)

%

21683
25415
(000s)

%

15962
24361
(000s)

%

20304
25559
(000s)

%

3373
2364
1807
1580
1147
722
538
503
501
469
433
430
417
404
379
363
327
314
301
271
243
236
230
214
188
187
152
128
115

6.8
4.7
3.6
3.2
2.3
1.4
1.1
1.0
1.0
0.9
0.9
0.9
0.8
0.8
0.8
0.7
0.7
0.6
0.6
0.5
0.5
0.5
0.5
0.4
0.4
0.4
0.3
0.3
0.2

1308
1753
705
681
532
307
370
469
224
405
205
391
135
210
154
172
300
99
181
155
114
74
177
148
135
117
79
55
41

4.8
6.4
2.6
2.5
1.9
1.1
1.3
1.7
0.8
1.5
0.7
1.4
0.5
0.8
0.6
0.6
1.1
0.4
0.7
0.6
0.4
0.3
0.6
0.5
0.5
0.4
0.3
0.2
0.1

2064
612
1102
898
615
415
168
34
276
63
229
40
282
194
225
191
27
215
119
116
129
162
52
66
53
70
73
74
74

9.2
2.7
4.9
4.0
2.7
1.8
0.7
0.2
1.2
0.3
1.0
0.2
1.3
0.9
1.0
0.9
0.1
1.0
0.5
0.5
0.6
0.7
0.2
0.3
0.2
0.3
0.3
0.3
0.3

1858
601
797
738
912
668
247
317
459
293
184
264
235
374
205
197
141
161
261
188
199
123
151
117
62
100
101
34
19

7.6
2.5
3.3
3.0
3.7
2.7
1.0
1.3
1.9
1.2
0.7
1.1
1.0
1.5
0.8
0.8
0.6
0.7
1.1
0.8
0.8
0.5
0.6
0.5
0.3
0.4
0.4
0.1
0.1

1515
1764
1010
842
235
54
291
187
41
176
250
166
182
29
174
167
186
153
39
83
44
113
78
97
126
88
51
95
96

6.0
6.9
4.0
3.3
0.9
0.2
1.1
0.7
0.2
0.7
1.0
0.7
0.7
0.1
0.7
0.7
0.7
0.6
0.2
0.3
0.2
0.4
0.3
0.4
0.5
0.3
0.2
0.4
0.4

1169
1095
599
629
913
638
220
332
456
279
212
158
163
280
143
307
155
278
230
239
194
220
106
46
90
171
121
59
55

4.8
4.5
2.5
2.6
3.7
2.6
0.9
1.4
1.9
1.1
0.9
0.6
0.7
1.1
0.6
1.3
0.6
1.1
0.9
1.0
0.8
0.9
0.4
0.2
0.4
0.7
0.5
0.2
0.2

2204
1269
1208
950
234
84
318
171
45
189
221
273
254
124
236
56
172
37
70
33
50
16
123
168
99
16
31
69
60

8.6
5.0
4.7
3.7
0.9
0.3
1.2
0.7
0.2
0.7
0.9
1.1
1.0
0.5
0.9
0.2
0.7
0.1
0.3
0.1
0.2
0.1
0.5
0.7
0.4
0.1
0.1
0.3
0.2

663

1.3

579

2.1

83

0.4

252

1.0

410

1.6

450

1.8

213

0.8

General Weekly Periodicals
What's on TV
Radio Times
TV Choice
TV Times
Auto Trader
Nuts
The Big Issue
The Economist
Zoo
New Scientist
TV & Satellite Week
The TES/Times Ed Sup
Total TV Guide
Kerrang!
TV Easy
Motorcycle News
The Week
Angling Times
NME/New Musical Exp
Autocar
Match!
Angler's Mail
Time Out
Horse and Hound
Country Life
Auto Express
Autosport
Amateur Gardening
Garden News

H
H
H
H
H
H
H
H
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
Y
T
T
Y
Y
Y
Y
T
T
T

General Fortnightly Periodicals
Private Eye

H

5 0.0 2.3 0.4 4.4 0.0 0.1 1.9 0.2 0.0 2.8 0.6 0.6 0.4 0.2 0.9 2.3 0.2 4.4 1.2 0.3 0.8 0.3 2.4 0.5 0.2 0.2 0.5 0.1 2831 2608 5.0 0.3 0.1 0.6 0.8 0.0 0.5 0.2 0.0 4.5 0.5 0.5 0.6 1173 1067 5.5 0.5 0.6 1.General Magazines AIR .5 0.4 0.8 4.9 0.6 0.5 0.5 0.3 0.3 0.2 0.6 1.8 0.Latest 12 Months: January .8 0.6 0.3 0.5 1.7 0.3 0.2 0.5 3.3 0.9 5.3 1.4 0.5 1.POPULATION 15+ (000s) Men Women Total ABC1 C2DE 15-44 45+ Total Total 36266 49920 (000s) % 21840 27446 (000s) % 14426 22474 (000s) % 14583 24505 (000s) % 21683 25415 (000s) % 15962 24361 (000s) % 20304 25559 (000s) % 8092 1991 1834 1495 1222 1214 1144 1142 1029 784 751 699 668 543 537 532 511 469 440 437 395 394 388 381 332 322 297 289 289 285 281 281 272 271 261 248 242 239 237 235 235 217 213 211 183 181 172 157 156 155 132 129 120 16.7 5.7 0.4 2.2 0.8 1.3 3.4 1.9 2.7 General Monthly Periodicals Sky Magazine National Geographic BBC Top Gear Saga Magazine BBC Gardeners' World Reader's Digest Men's Health FHM Xbox360 Off Xbox Mag Empire What Car? FourFourTwo Men's Fitness Total Film F1 Racing PC Gamer Q Rugby World Golf Monthly Loaded Runner's World World Soccer Classic Cars GQ Superbike Digital Photo BBC Wildlife Stuff Golf World Bike BBC History Magazine Sporting Gun Classc and Sportscar Practical Photogrphy What Hi-Fi? Snd&Vis Land Rover Owner Int Ride Today's Golfer High Life Evo Practical Classics Classic FM Magazine BBC Music Magazine Mojo Car Practical Boat Owner Performance Bikes Top of the Pops Mag The Field Esquire Moneywise Garden Answers Trout and Salmon HZD H H H H HZ H HZ H H H H Y Y Y Y HZ Y H Y Y Y YZ YZ Y Y Y Y Y Y Y Y Y Y Y Y T Y Y T Y Y T Y T T T T T T T T T General Bimonthly Periodicals Sky Sports Sky Movies HF HF General Quarterly Periodicals The Nat Trust Mag Heritage Today Books Quarterly H H Y .4 0.5 0.2 1.8 3.5 0.2 4544 965 1407 44 294 301 975 1033 960 674 389 595 589 483 360 471 445 282 156 397 258 283 148 313 209 185 135 242 122 186 130 142 138 123 174 159 179 126 109 201 120 58 130 144 134 66 128 136 43 127 58 28 49 18.9 3.3 3261 532 778 431 410 436 388 536 583 259 254 231 249 249 261 263 166 198 128 223 82 224 165 99 175 123 112 83 95 129 77 147 75 100 104 105 109 78 32 74 86 52 68 78 69 61 87 104 62 41 47 53 48 14.2 0.2 0.4 2.7 5.8 0.7 0.2 1.6 3484 448 241 7.7 0.2 6.5 0.4 0.9 0.9 0.4 0.4 0.5 2770 355 184 10.4 0.0 0.6 0.6 1.4 1.7 2.7 1773 1644 7.1 0.1 0.0 1.1 0.8 2110 1445 8.9 0.1 0.7 0.3 0.3 0.4 0.5 3.2 0.7 0.8 0.2 3.3 0.1 3.3 0.4 3966 823 285 922 751 633 150 144 148 210 124 52 69 126 77 53 147 78 71 43 158 41 61 48 52 114 126 34 30 46 117 39 28 94 31 43 35 41 89 27 14 97 77 49 35 57 18 120 69 18 54 85 24 15.5 0.6 0.3 1.7 0.4 0.6 1.2 0.6 1.5 0.5 0.5 0.4 2.4 0.6 0.0 5.7 0.9 0.5 1.9 0.8 0.4 0.5 0.0 0.4 1.2 1658 1541 6.3 0.7 3.2 1.1 0.4 2.2 0.0 1.7 5.7 0.5 0.9 1.7 0.1 1.3 0.3 0.5 0.6 0.5 0.4 0.3 0.1 0.0 4.4 0.8 0.3 0.5 0.8 0.5 0.7 714 93 56 3.2 0.2 4831 1460 1057 1065 812 778 756 606 446 525 496 468 419 294 276 269 345 271 311 214 313 170 223 282 157 199 185 206 194 155 203 134 197 171 157 142 134 161 205 161 149 164 145 133 114 120 85 53 94 114 85 76 72 17.6 1.3 0.6 0.8 2.5 1.7 2.1 0.1 4.5 0.0 1.9 0.December 2010 Adults UNWEIGHTED SAMPLE EST.NRS Readership Estimates .3 0.6 0.0 0.3 0.9 1.1 1.3 0.3 2003 246 171 7.7 0.3 0.3 0.4 0.6 0.1 0.5 0.4 0.2 0.6 0.5 0.6 0.4 0.6 0.2 4.0 0.6 5.7 1.5 0.0 1.4 2.5 0.9 0.6 0.7 1.6 2.6 1.3 4126 1169 1549 573 472 581 994 998 881 573 627 647 599 418 460 479 365 391 369 394 237 352 328 333 280 207 171 254 259 239 164 241 243 177 230 205 207 198 148 208 221 120 136 162 148 124 154 37 87 137 78 45 96 16.5 0.6 1.6 0.1 0.3 0.7 0.9 0.6 0.6 0.9 0.0 3.4 0.5 0.2 4.6 0.3 0.2 0.1 0.3 0.0 1.3 0.8 2.6 1.1 0.7 0.6 2.1 0.8 1.1 0.1 1.8 0.2 0.8 1.6 0.1 0.3 830 127 110 3.2 1.7 0.2 0.2 0.1 1.2 0.5 1.1 0.1 0.5 2.7 0.6 0.7 0.8 6.3 1.6 0.2 3.9 4.7 1.1 1.6 2.5 1482 202 70 6.5 0.4 0.4 0.4 0.5 0.4 0.8 0.5 0.2 0.2 0.9 2.3 0.6 0.5 0.3 0.3 0.6 2.2 1.0 1.2 0.4 3.4 1.2 0.4 2.9 2.3 0.2 1.2 0.5 0.2 0.4 0.3 0.2 0.0 1.2 0.7 3.4 0.6 0.5 0.5 0.7 0.7 1057 964 4.4 0.7 1.4 2654 321 131 10.6 0.6 0.2 0.2 0.1 1.5 0.5 1.2 0.1 0.0 1.4 2.6 1.7 3.4 1.6 0.8 1.3 0.0 0.2 0.5 0.5 0.7 1.3 0.4 0.3 0.6 0.1 0.9 1.6 0.0 1.8 1.6 0.5 0.6 0.8 0.3 0.3 0.0 1.6 0.1 1.1 1.6 0.3 0.4 1.3 2.7 1.4 0.8 1.7 0.5 1.2 0.9 1.1 1.3 0.0 0.5 0.2 3548 1027 427 1451 928 914 170 109 69 110 362 104 79 60 177 60 66 187 283 40 137 111 240 68 123 137 162 47 167 99 151 139 134 149 87 89 63 113 128 34 115 159 83 67 49 115 45 21 113 27 74 102 71 14.3 0.1 0.5 0.5 0.2 0.9 721 1163 2.9 0.6 0.1 3.6 0.1 1.5 0.

R INDIVIDUAL REGIONAL MORNING and EVENING NEWSPAPERS. Waitrose Food Illustrated changed its name to Waitrose Kitchen in April 2010. The figures shown for this publication under the heading ‘DATA FOR OTHER PERIODS’ are based on 9 months April – December 2010. Sky Movies Magazine has been treated by NRS as a bi-monthly since April 2010. It should be noted that they are not obtained by the standard EML method. H May be analysed on a base of 6 months or longer. N The following title appeared on a Masthead screen for New Titles during the past 12 months: JOHN LEWIS EDITION (November 2009 .March 2010 and a bi-monthly frequency for April – December 2010. Figures for Observer Food Monthly are available from May 2010. based on Tuesday . claims for Monday interviewed respondents are simulated based on Tuesday-Saturday results. T May be analysed on a base of 24 months or longer. For titles which are not published on a Saturday. Claims for Monday interviewed respondents have been simulated. L Published data for the LONDON EVENING STANDARD and METRO relate to Monday .Friday readership (Tuesday .Saturday results.December 2010) P Net and gross readership figures for NATIONAL DAILY NEWSPAPERS include all national daily newspapers with a recommended minimum analysis base of 6 months. M The combined figures for the DAILY MIRROR/RECORD are net readership figures for the Daily Mirror and the Daily Record. A Publications suffixed by the letter 'A' have suffered significant losses in circulation during the period covered by the report and the published data have been adjusted. Z FHM. WAITROSE KITCHEN.Saturday interviews). Reader's Digest was part of an EML split-sample experiment during July 1999 . Due to a change in its publication frequency. prior to that it was treated as a monthly. and in inverted commas. Net and gross readership figures for NATIONAL SUNDAY NEWSPAPERS include all national Sunday newspapers with a recommended minimum analysis base of 6 months. Sky Sports Magazine has been treated by NRS as a bi-monthly since April 2010. OK! and Q are shown on the publication screen in larger type-face. The figures shown for this publication under the heading ‘DATA FOR OTHER PERIODS’ are based on 2 months November – December 2010. F SKY MOVIES MAGAZINE. Due to a change in its publication frequency. Results are shown for readership in the past seven days. Net readership figures are shown for two groups of regional titles: ANY REGIONAL MORNING OR EVENING and ANY REGIONAL EVENING. W Figures for FREE and PAID FOR LOCAL WEEKLY NEWSPAPERS are obtained by a special question. . effective on the questionnaire from July 2010.Please refer to the cautions in Bulletin 127 regarding analysis of data for these publications. The estimates published for this period are based on a combination of a monthly frequency for January . The estimates published for this period are based on a combination of a monthly frequency for January . effective on the questionnaire from February 2010. Data for certain regional morning and evening newspapers are published individually in this report. prior to that it was treated as a monthly.March 2010 and a bi-monthly frequency for April – December 2010. Figures for Buzz (The Sun) are available from November 2010. J REGIONAL DAILY NEWSPAPERS. X Figures for Eureka (The Times) are available from April 2010. SkyMag changed its name to Sky Magazine in December 2009. The figures shown for this publication under the heading ‘DATA FOR OTHER PERIODS’ are based on 8 months May – December 2010. SKY SPORTS MAGAZINE.PUBLICATION SYMBOLS The notes below refer to the publication symbols which follow the publication names in this report.June 2000. D SKY MAGAZINE. SKY MAGAZINE and CLASSIC CARS . Y May be analysed on a base of 12 months or longer. GQ. No individual titles are asked about.