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Cost, Quality of Life, and

Performance Index
2010-2011

City of Rocklin
916.625.5560
www.rocklin.ca.us

Cost, Quality of Life, and Performance Index 2010-2011

Table of Contents
Executive Summary ............................................................................................3
City of Rocklin Performance Dashboard .............................................................4
Total Labor Force ................................................................................................ 4
Total Employment ............................................................................................... 4
Unemployment Rate (Annual Averages) ................................................................ 5
Population .......................................................................................................... 5
Regional Economic Performance Indicators.......................................................6
Labor Force......................................................................................................... 6
Employment ....................................................................................................... 6
Unemployment Rate ............................................................................................ 6
Unionization........................................................................................................ 7
Government Employment..................................................................................... 7
Manufacturing Employment ………………………………………………………………………………..8
Professional, Scientific and Technical Employment.................................................. 8
Average Annual Pay............................................................................................. 9
Personal Per Capita Income.................................................................................. 9
Population .......................................................................................................... 9
Retail Employment ............................................................................................ 10
Private Business Establishments.......................................................................... 10
Housing Units (new construction) ....................................................................... 10
Cost of Living Index........................................................................................... 11
Composite Index ............................................................................................... 12
Cost Matrix........................................................................................................12
Office Construction ............................................................................................ 12
Warehouse Construction .................................................................................... 12
Electricity—Residential ....................................................................................... 13
Electricity—Small Commercial ............................................................................. 13
Electricity—Large Commercial/Industrial .............................................................. 13
Real Estate Costs—Office Market ........................................................................ 14
Real Estate Costs—Industrial Market (Warehouse Distribution) ............................. 14
Real Estate Costs—Industrial Market (R&D/Flex) .................................................. 14
Business License Tax ......................................................................................... 15
Property Tax ..................................................................................................... 15
Sales Tax.......................................................................................................... 16
Transient Occupancy Tax ................................................................................... 15
Wastewater Connection Fee (residential)............................................................. 16
Water Connection Fee (residential) ..................................................................... 16
Quality of Life Factors.......................................................................................17
Crime Rate (per 1,000 Residents) ....................................................................... 17
Median Home Prices .......................................................................................... 17
Education—Academic Performance Index (API) Scores ......................................... 18
Education—Percentage of Grads UC/CSU............................................................. 18
Median Family Income ....................................................................................... 19
Per Capita Sales Tax .......................................................................................... 19
Per Capita Property Tax ..................................................................................... 19

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www.rocklin.ca.us

Quality-of-Life Factors Low Crime Rate Healthcare Facilities Housing Availability Housing Costs Ratings of Public Schools ROCKLIN’S ADVANTAGES • • • • Excellent unified school district ranking > an educated workforce Very low crime rate > a secure working environment for company employee High regional median family income > spending power for goods and services Good highway access. Companies and their site selection consultants consider a number of factors when considering geographic locations to site a business.ca. affordable housing.kosmont. 4. www. The areas listed are those in which this region traditionally competes for site locations. This publication also provides comparative metropolitan statistical information. 2. 2. excellent regional colleges and universities 2009 Kosmont. 5. Site Selection Factors Labor Costs Highway Accessibility Tax Exemptions Energy Availability and Costs Corporate Tax Rate 1.html Very Low Cost Business Ranking > lower business costs We hope this guide provides a valuable aid to helping companies and site location professionals make informed site selection decisions.com/costofdoingbusiness.Cost. 5. Quality of Life. 4. the top five site selection factors and quality-of-life factors are: 1. According to the latest 24th Annual Corporate Survey performed by Area Development. www.us Page 3 . and Performance Index 2010-2011 Executive Summary This publication provides economic performance data for Rocklin as compared to nine other agencies in the Sacramento Metropolitan Area. 3.rocklin. 3.

600 27.0 -1.9% -4.300 37.000 Change 2008/2009 -4.5% 1.3% -4.0% -6.300 6.900 38.0 -4. US Dept.0 -5. of Employment Development.800 37. 2010 Data Available: www. Bureau of Labor Statistics.600 25.xls www.gov/file/lfhist/us_hlfaa.300 35.0 -3.0 6.ca.300 16.851.900 139.0 1.300 189.1% 1.428.047.100 14.300 8.rocklin.8% -1.0 -2.700 26.300 16.900 52.300 28.000 27.000 215.200 6.500 34.500 17.600 17.labormarketinfo.ca.877.us 0.1% -3.800 18.400 13.800 29.300 35.6% -3.100 25.938.labormarketinfo.300 35.900 51.300 56.2% 5.gov/?PAGEID=133 Page 4 2009 46.000 2008 51.0 5.400 197.0 -2.251.600 210.3% -0.0 -1.124.400 16.400 54.000 146.0 www.500 17.300 16.362.600 27.300 26.600 27.000 27.000 6.0% -3.0 % .200 2.9% -4.700 36.800 14. Quality of Life.142.200 199.000 52.600 27.500 33.ca.1% -3.000 153.asp?tableName=labforce Change 2008/2009 -0.4% 3.000 7.0% -0.calmis.0 4.300 28.100 56.000 199.300 39.0 2.900 7.900 213. of Labor.500 26.ca.370 53.900 25.0 % TOTAL EMPLOYMENT Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland California United States 2006 49.500 24.3% -0.1% -3.600 26.800 151.0 3.000 32.000 2009 50.600 51.0 -6.400 37.200 18.600 144.calmis.000 2008 48.400 50.700 16.700 25. and Performance Index 2010-2011 City of Rocklin Performance Dashboard TOTAL LABOR FORCE Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland California United States 2006 2007 50.800 35. 2010 Data Available: www.000 Source: California State Dept.4% 0.ca.0% -3. of Labor.000 2007 49.300 218.300 16.2% -4. Bureau of Labor Statistics.970.Cost.gov/cgi/dataanalysis/AreaSelection.600 154.287.427.900 6. of Employment Development.800 39.000 27.250.200 36.8% -7.3% -2.300 25.200 154.011.gov/file/lfhist/us_hlfaa.000 Source: California State Dept.edd.xls www.163.700 27.edd.300 145.0 0.800 28.900 34.100 27.500 15.8% -4.718.7% 0. US Dept.100 14.100 7.

005 141.440 301.716 51.2% 5.0% 7.687 307.0 5.119 70.Cost.edd.343 481.xls www.885 55.0% 4. US Dept.0% 3.236 37.0 2.2% 18.xls www.550 Change 2008/2009 0.437 474.6% 13.5% 0.0 % Page 5 .3% 1.292.6% 8.110 105.ca.9% 1.0 Source: California State Dept.0 2.5% 0.6% 2007 3.8% 6.992 304.399 38.asp?tableName=labforce 1.4% 4.ca.0 7.568 139.046 109.5 2.212 2007 86.gov/population/projections/nation/detail/d2001_10.rocklin.0 4.754 112.8% 2009 8.593.4% 8.7% 7.9% 5.8% 2.4% 9.7% 1.ca.9% 1.210 70.0% 2.3% 17.537 39.6% 6.470 46.097 47.7% 3.6% 2008 5.8% 4.0% 7.gov/file/lfhist/us_hlfaa.783 37.450 37.9% 3.8% 2.397 136.3% 4.579.033 69.374. of Employment Development.060 54.430 71.0 1.5% 8.3% 2.0 8.782 56.ca.5% 4.xls www. Bureau of Labor Statistics.2% 3.846 2009 87. Quality of Life.3% 2.2% 3.dof.2% 11.8% 4.2% 5.0% 4.988 64.3% Change 2008/2009 3.300 54.labormarketinfo.8% 7.0 0.2% 11.us 0.0 3.1% 7. 2010 Data Available: www.1% 6.dof.7% 1.pdf www.259 54.895 2008 87.3% 13.8% 5.census.9% Source: California State Dept of Finance. and Performance Index 2010-2011 City of Rocklin Performance Dashboard UNEMPLOYMENT RATE (Annual Averages) Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland California United States 2006 3.4% 9.119 65.642 52.2% 6.6% 10.521 33.049 457. US Census Data Available: www.270 106.951 65.3% 3.0 % POPULATION Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland California United States 2006 86.657 37.0 6.7% 1.8% 4.9% 4.565 66.5% 8.598 298.calmis.gov/research/demographic/reports/estimates/e-1_2006-07/documents/E-1table.981 45.4% 11.837 43.559.gov/cgi/dataanalysis/AreaSelection.018 40.114.1% 0. of Labor.403 53.6% 4.gov/research/demographic/reports/estimates/e-4_2001-07/documents/E-4_2008%20Internet%20Version.1% 4.7% 0.4% 1.883.5 1.903 131.6% 3.4% 2.ca.2% 5.2% 4.8% 3.2% 9.6% 5.925 466.006.5 3.

7% 5.7% 4.714 2.lau -4.4% 5.3% Change 2008/2009 2.0 UNEMPLOYMENT RATE Austin-Round Rock-San Marcos.0 -2.bls.776 18.427.0 3.542 -4.1% 4.5 -4.627 1.084 865.511 1.024 1.103.9% 6.0 Source: US Dept of Labor.0% 4.166.616 2.0% 3.0% 8. AZ Portland-Vancouver-Hillsboro.5% 0.140.226 1. NV Phoenix-Mesa-Glendale.148 1.000 154.0% 4.626 1.487 939.3% 904.425 -4.287.0 5.000 139.095 567.704 208.0% 977. OR/WA Reno-Sparks. CO Las Vegas-Paradise.0 1.851. CO Las Vegas-Paradise.ca.4% 9.598 894.710 0.4% 8.219 217.448 1.990.726 584.381.0 -0.gov.7% 4.3% 938.070 -4.lau -1.351 603.875 1. UT Seattle-Tacoma-Bellevue.097.028.0 -3. UT Seattle-Tacoma-Bellevue.642 2.399.925. TX Denver-Aurora-Broomfield. NV Sacramento-Arden-Arcade-Roseville.000 146.327 0.9% 584.3% 4.556 872.120.320.htm Page 6 2006 4.169 0.2% 3. Quality Quality ofof Life.5% 5.251.554 17.5% 2.428.8% 7.0% 153.000 -3.266 -3.5 -1.5 2.9% 7.349 0.2% 5.2% 4.6% 596.362. Bureau of Labor Statistics Data Data Available: www. AZ Portland-Vancouver-Hillsboro.4% 4.395 1.979.5 -1.bls.622 968.9% 7.4% 4.6% 11.420 1.960 17. TX Denver-Aurora-Broomfield.731 606.5 -2.503 151.3% 1.gov.816.483 1.0 0.085.000 Change 2008 2009 2008/2009 824.Cost.849 -4. NV Sacramento-Arden-Arcade-Roseville.1% 4.528 982.3% 1.986 144.584 -0.5 1. UT Seattle-Bellevue-Everett.bls.599 16.791 1.261 1.100.6% 11.051.gov/web/laummtrk.232 1.354.8% 3.0 % EMPLOYMENT Austin-Round Rock-San Marcos.970.7% 17.2% 1.333 16.637 1.2% 2. WA California United States Source: US Dept of Labor.7% 3.063.329. CA Salt Lake City.777.9% 4.595 0.8% 4.410 580.042.717 1.3% 208.5% 10.5 3.551 1.5% 1.000 154.946 1.016 1.742.0% 4.8% 221.931.250. CA Salt Lake City. WA California United States 2006 2007 788.0 2.804 2.0 4. NV Sacramento-Arden-Arcade-Roseville. NV Phoenix-Mesa-Glendale.8% 4.1% Source: US Dept of Labor.709 1.7% 4.8% 3.0 1. AZ Portland-Vancouver-Hillsboro.9% 12.890.7% 11.858.723 1. Life.5 -3.9% 5.0 2.8% -5.279 1. Bureau of Labor Statistics Data Data Available: www.699.000 -0.1% 5.8% 2009 6.3% 5.585 -2.5 0.0 -0.937 -4.464 885.0% 6.163.869 224.2% 6.003.6% 2008 4.6% 2007 3.124.783 565.8% 4. WA California United States 2006 822.0% 1. Bureau of Labor Statistics Data Data Available: www.6% 5.628 911. TX Denver-Aurora-Broomfield.100 226.287 -1.726.168 862. CO Las Vegas-Paradise.175. OR/WA Reno-Sparks.271.6% 145.3% 2.023 1.057.0 % .rocklin.877.766.000 Change 2007 2008 2009 2008/2009 843.142.718.4% 1. NV Phoenix-Mesa-Glendale.010. OR/WA Reno-Sparks.3% 3.374.7% 1.5% 4.944 1.938.5 0.595 211.198 824.869 200.934 1.155 1.6% 4.050.and andPerformance Performance Index Index 2007-2008 2010-2011 Regional Economic Performance Indicators LABOR FORCE Austin-Round Rock-San Marcos.3% 16.048.0 www.042 -3.232 -3.438 1. Cost.0 -1.3% 3.us 6.387 811.558 18.047.806 980.4% 2. CA Salt Lake City.1% 1.580 987.294.

2% 14.0% 0.500 101. CO Las Vegas-Paradise.2% 6.000 148.9% 16.and andPerformance Performance Index Index 2007-2008 2010-2011 Regional Economic Performance Indicators UNIONIZATION Austin-Round Rock.1% 10.9% 18.0% 16.0 % .gov/sae Note: (P) = Preliminary www.9% -3.0% 17.800 176.600 229. WA California United States 2006 3.300 21.9% 6.Cost.2% 15. TX Denver-Aurora-Broomfield.rocklin.1% 1.0 1.8% 0.9% 9.0 -15.9% 13.0 0.4% 6.0% 21.400 30. WA California United States Source: US Dept of Labor.544. Quality Quality ofof Life.600 2.000 156.500 91. Cost.3% 8.100 204.0% -2.700 246.000 22.0 -10.0 -20.000 238.1% 2007 3.0% 18.500.9% 10.100 138.0 0.ca.8% 6.4% 16.600 2.0 -2.7% 1.4% -0.0% -23.5% 8.1% 25.0 -25. UT Seattle-Bellevue-Everett.000 22.000 Changes 2008/2009 2. CO Las Vegas-Paradise. OR/WA Reno-Sparks.900 142.500 228.500 200.300 2.1% 10.494.700 92.518.7% -35.6% Change 2008/2009 -8.200 92.8% 18.us 2006 2007 2008 2009 152.497.4% 0.452.1% 20.3% 25.3% 13. NV Phoenix-Mesa-Scottsdale.200 238.5% -6. NV Phoenix-Mesa-Glendale.400 29.600 29.5 0.000 22.000 239. NV Sacramento-Arden-Arcade-Roseville.9% 6.0 -1.6% 19.4% -3.5% 13.500 94.0 2.400 166.3% -5.9% 8.0 Page 7 3. 2010 Data Available: www.bls.4% 20. NV Sacramento-Arden-Arcade-Roseville.600 173. AZ Portland-Vancouver-Beaverton.0 Source: UnionStats 2010 Data Available: www.5% 18. TX Denver-Aurora.200 238.unionstats.10 % GOVERNMENT EMPLOYMENT Austin-Round Rock-San Marcos.100 97.5% -0.0 0.800 198.3% 18.0 -3.500 205.218.9% 0. Life. OR/WA Reno-Sparks.3% 2008 3.7% 2009 3. CA Salt Lake City.7% -6.2% -0. CA Salt Lake City.100 166.9% 10.0 -05.1% 4. AZ Portland-Vancouver-Hillsboro.com -30.6% 21.3% -29.1% 0.974.8% 13. Bureau of Labor Statistics Data.300 147.700 98.6% 9.2% -4.2% 10.800 95.900 2.2% 15. UT Seattle-Tacoma-Bellevue.300 28.2% 21.600 162.2% 18.400 235.500 169.4% 17.

000 25.800 167.gov/cgi-bin/dsrv?sm -18.4% -6.200 108.000 98.900 59.700 52.700 7.659. CA Salt Lake City. OR/WA 126.0% -5.500 38.0 -12. TX 58.883.0 -8.400 38.700 114.100 40.0 -5.0 -4.100 ND 54.0 www.800 108.1% -10.0 -3. NV 27. NV Sacramento-Arden-Arcade-Roseville.300 33.300 38. Bureau of Labor Statistics Data.016. NV 14.490.300 69.9% -6.0 0. Cost.100 Reno-Sparks.400 14. UT 55. AZ Portland-Vancouver-Hillsboro.500 Change 2008/2009 -0. 2010 Data Available: http://data.500 156.7% -9.700 34.060. TX Denver-Aurora-Broomfield.000 Change 2008/2009 -15.900 137.700 Phoenix-Mesa-Glendale.900 ND ND 55.600 Sacramento-Arden-Arcade-Roseville.100 11.600 14.900 63.0 Source: US Dept.280.0 % PROFESSIONAL.7% -3.200 71.0 -8.5% -4.400 102.0 -2.700 52.Cost.600 51.400 57.155.700 38.000 13.600 126.100 California 1. Life.2% -6.000 2008 2009 57.464. CO Las Vegas-Paradise.bls.gov/cgi-bin/dsrv Note: ND = Not Disclosable (A) Data is Professional and Technical Employment Page 8 2006 50.700 Denver-Aurora-Broomfield.0 -6.800 40.406.0 -7.100 103.200 51.500 1.9% -16.900 53.1% -11. AND TECHNICAL EMPLOYMENT Austin-Round Rock-San Marcos.000 37. SCIENTIFIC.026. of Labor.400 95.508. AZ 139.4% -11. CA 42.4% -20.400 7.700 2007 55.200 48.900 13.0 -16.us .9% -10.600 102. OR/WA Reno-Sparks.100 26.100 129.200 1.0 -14.9% -4.5% -4.bls.829.0 -2.300 37.500 2008 2009 57.900 99.500 Las Vegas-Paradise.200 Portland-Vancouver-Hillsboro.9% -12.000 11.800 101.600 101.0 -4. Quality Quality ofof Life. NV Phoenix-Mesa-Glendale.079.0 -10. WA 160.rocklin.400 167.and andPerformance Performance Index Index 2007-2008 2010-2011 Regional Economic Performance Indicators MANUFACTURING EMPLOYMENT 2006 2007 Austin-Round Rock-San Marcos.500 7.000 1.879.000 ND 55.900 Salt Lake City.800 93. UT Seattle-Bellevue-Everett.500 57.1% -9.000 54. WA California United States (A) Source: US Dept of Labor.500 1.300 36.9% -18.356.800 Seattle-Bellevue-Everett.600 95.400 1.425.0 % -9.6% -9.800 100.0 -6.600 1.ca.500 57.4% -5.400 United States 14.400 21. CO 72.000 123.0 0.1% -11.300 1. 2010 Data Available: http://data.0 -1.200 7. Bureau of Labor Statistics Data.

5% 0.586 $43.166 Source: US Dept of Labor.191 $46.250 $37.261 Sacramento-Arden-Arcade-Roseville.577 2.3% -1.0 % PERSONAL PER CAPITA INCOME Austin-Round Rock-San Marcos.239 $50.804 $45.836 $39.129 1.778.000 $38.195 $53.0 3.942 $46. WA California United States 2005 $43.001 $43.5 3.959 $51.123.0 3.0 -0.673 $39.198 $40.5 Data Available: www.959 $36.2% 2.5 2.525 1.323 4.616 416.0 2.767 $35.521 $52. CO Las Vegas-Paradise.5% 1.374.962 $52.156 $39.9% 2. OR-WA Reno-Sparks.bea. CO 2.195 Las Vegas-Paradise.237 $50.0 1.gov/popest/metro/CBSA-est2009-annual. NV Sacramento-Arden-Arcade-Roseville.259.212 301.424 2006 $36.955 $47.1% 1. CO Las Vegas-Paradise.657 419.945 3.5 -1.htm#state Notes: 2009 data not available at time of printing Change 2007/2008 -0.476 2.594.010 $39.075.6% 1.861 $43.5 2.920 $36.census.555 $33.0% 1. AZ Portland-Vancouver-Hillsbororo.594 1.0 0.5 0.040 $44. OR/WA Reno-Sparks.census.bea.762 $40.5 4.0 2. NV Sacramento-Arden-Arcade-Roseville.961.241.8% 2.716 Change 2007/2008 1.208 36.620 2.528.593.552.and andPerformance Performance Index Index 2007-2008 2010-2011 Regional Economic Performance Indicators AVERAGE ANNUAL PAY Austin-Round Rock.383 410.945 $36.869 $42.877 $35.703 $43.703 2007 $46.401 $40.362 $48.5% 1.891 $42.848 California 35.730 $35.678 $41.996 $36.664 United States 298.5 1.159 $38.958 1.1% -1.449.572 $38.879 $41.443 $46.307 $45.360 3.364.092.8% 2.837 $37.929 $41.957 $38.287.293 Seattle-Tacoma-Bellevue.100 1.605 2008 $47. NV Phoenix-Mesa-Scottsdale.5 1.705.046.695 $46.gov/servlet/GCTTable?_bm=y&-geo_id=01000US&-_box_head_nbr=GCT-T1&-ds_name=PEP_2009_EST&-_lang=en&-format=US-40&-_sse=on Notes: Data is July 1 of each year.477 $47.550 $48.748 1.072.9% Source: US Census 0.075 Denver-Aurora-Broomfield.7% 1.html http://factfinder.692 $49.453 $47. NV 402.089 $42.0% 2.5 2.1% 2. WA 3.5% 1.163.960 2.355 Salt Lake City.050.579.119 2.094 Portland-Vancouver-Beaverton.050 $43. 2010 Data Available: www.138 2. NV 1.210 $46.6% 1.654.902. UT Seattle-Tacoma-Bellevue.0 Source: Bureau of Economic Analysis.ca.3% 1.834 Phoenix-Mesa-Scottsdale. CA Salt Lake City.923 $41.2% 2. WA California United States 2005 $34.136 $45. TX Denver-Aurora-Bloomfield.807 2006 $45. Bureau of Economic Analysis Data Available: www.3% 1.384 2.580.307. Cost.329 $45. AZ 4.0 1.127.501 $39. Quality Quality ofof Life.006.226.375 $42. OR/WA 2.5 % POPULATION 2006 2007 2008 2009 Austin-Round Rock. 2010 data not available at time of printing www. NE Phoenix-Mesa-Scottsdale.203 $44.rocklin.979.gov/regional/index.356.101.455 $40.785 $44.122 36.7% 2.637 3.550 Change 2008/2009 3. UT 1.5 Page 9 4.439 $39.965 $41.838.7% 1.571 4.9% 1. AZ Portland-Vancouver-Beaverton. UT Seattle-Tacoma-Bellevue.049 $44.211 $38.618 2.989 $33.830 $43.111.635 1.093 1.203.895 304. CA 2.1% -0.392 2008 $37. TX Denver-Aurora-Broomfield.5 1.841 Reno-Sparks.0 0.0 2.852 $40.130.4% 1.0% 0.0 % .870 $44.567 $37.181 $49.698 2007 $37.2% 1.0% -2.gov/bea/regional/reis/drill/cfm (CA34-Average Wage per Job) Note: 2009 data is not available at time of printing 0.3% 0.554 $40.600 1.119 $38.227 $51.371 36.7% 1.816 $43.8% 3.407.532 $44.745 2.030 $49.5% 1.175.371 $50.879.399.925 $41.846 307.0 -1. TX 1.0 1. Life.us 3.500.Cost.443 $47.402 $39. CA Salt Lake City.595 4.

153 2.877 8.743 25.7% Source: US Dept of Labor. NV Phoenix-Mesa-Scottsdale.335 103. Quality Quality ofof Life.000 2008 84.670 2.us 20.5% 84.gov/research/demographic/reports/estimates/e-5_2001-06 http://factfinder.900 15.0 -50. AZ Portland-Vancouver-Hillsboro.800 -4.6% -50.252 13.600 -5.245 4. 2010 Data Available: www. NV 33.689.775 1. CO 18.0 -1.Cost.789.814 4.900 95.138 1. CA 11.100 234.gov/const/C40/Table3/tb3u2009.161 13.264 129.000 97.948 63.500 100.901.0 -2.0 www. UT Seattle-Tacoma-Bellevue.878 13.7% 120.0 -7. NV Sacramento-Arden-Arcade-Roseville.283.100 -5.0% 8.000 -2.2% 1.140.600 24. California State Dept of Finance.001 2008 40.977 50.520. OR/WA 15.bls.0 -5.903 11.444 70.7% -59. Bureau of Labor Statistics Data Available: www.560 -0.8% 100.800 24.511 2.533 9.800 70.0 % PRIVATE BUSINESS ESTABLISHMENTS Austin-Round Rock.3% 91. CO Las Vegas-Paradise. WA California United States 2006 36.096 19.400 127.1% 209.311.823 127.030 1. UT Seattle-Bellevue-Everett.432 -1.882 40.0 % .353.573 1.439 -1. NV 3.234.0 -10. WA California United States 2006 76.075 1.360 48.498 84.260.200 145.112 Las Vegas-Paradise.747 113.393.620 67. OR/WA Reno-Sparks.426 -1.gov/data data.500 109.115 7.and andPerformance Performance Index Index 2007-2008 2010-2011 Regional Economic Performance Indicators RETAIL EMPLOYMENT Austin-Round Rock-San Marcos.7% Source: US Census (population estimates program).4% 67.969.403 15.700 227.732 86.997 45.8% 15.100 15.577 111.9% Source: Bureau of Labor Statistics Data Data Available: www.2 -1.800 1.3% 71.433.0 -0.4% 137.5% 1.400 108. Life.bls.527.272 18.512 7.217 8.4% 14.176 85.240 14.ca.718 United States* 126.900 -7.050 5.728 24.653 Change 2008/2009 -25.692 Seattle-Bellevue-Everett.726.681.924 773 Sacramento-Arden-Arcade-Roseville. AZ Portland-Vancouver-Beaverton.gov/PDQ/outside.txt www. AZ 44. UT 7.280 37.1% 100.300 -6.854 -2.862 40.867 114.0 % HOUSING UNITS (new construction) 2006 2007 2008 2009 Austin-Round Rock.census.Brromfield.346 13.900 -8.600 227.680.0 0.2% 0.200 100.710 Salt Lake City.070 4. OR/WA Reno-Sparks. CO Las Vegas-Paradise. Cost. WA 25.0 3. TX 26.758 Denver-Aurora.020 Reno-Sparks.408 4.518.0 0.0 -3.792 8.376 13. NV Phoenix-Mesa-Glendale.496 2007 39.8% -50.070 14.0 -40.ca.600 1.419 California* 13.505.gov/servlet/DatasetMainPageServlet?_program=ACS&_submenuId=datasets_2&_lang=en&_ts= Note: * July data.3% 0.census.0 1.500 -8.0 0.293.900 15.098 8.385 64.100 -8.600 142.3% -52.300 127.311 1.122 -0.0 -6.5% 14.100 70. whereas metro areas are annual data Page 10 -70.475 8.065.8% 49.0% -45.500 23.5% 117.7% -53.360 Change 2009 (p) 2008/2009 40.4% 39.900 146.646 8.0 -20.700 67.004 -3.100 Change 2009 2008/2009 82.934 129.0 10.640.537 5.600 99.0 2. TX Denver-Aurora.0 -4.500 107.669 6.089 12.0 -30.272 Portland-Vancouver-Beaverton.300 2007 81.3% -54.gov/data -9.541 94.dof.3 -0.4% 87.jsp?survey=en Note: (P) = preliminary -4.0 -8.055 68.110 1.0% 21.bls.100 -7.0 -60. NV Sacramento-Arden-Arcade-Roseville.3% 67. TX Denver-Aurora-Broomfield.688 Phoenix-Mesa-Scottsdale.rocklin.550 70.000 -8. CA Salt Lake City.865 40.119 14. CA Salt Lake City.300 125.422 100.308.307.300 1.300 99.

0 109.5 4.0 60.2 99.6 101. United States Grocery Items Housing Utilities 82.7 106.3 99.1 106.rocklin.0 Health Care 96. TX Metro Denver-Aurora.8 32. Goods and Services 97.ca.1 96.6 103.1 98.9 103.3 106.8 107.0 10.0 107.2 103.1 Misc.0 105. United States Source: C2er (Council for Community and Economic Research) ACCRA Cost of Living Index 2010 Q2 Note: * average of all cost of living index www.1 135.8 95.6 110.8 117.0 100.4 100.1 107.0 140.0 29.5 116.7 137. Life.8 99.6 120.3 87.us Composite 89.0 120.1 13. CO Metro Las Vegas-Paradise NV Metro Phoenix-Mesa-Scottsdale AZ Metro Portland-Vancouver-Beaverton OR-WA Metro Reno-Sparks NV Metro Sacramento-Arden-Arcade-Roseville CA Metro Salt Lake City UT Metro Seattle-Bellevue-Everett WA Metro Div.6 12.4 104.0 80.4 101.0 112.6 102.2 100.6 113.8 108.0 0.0 20.0 Page 11 .1 106.9 78.0 101.0 40.2 99.8 102. Cost.0 Transportation 87.0 88.0 Source: C2er (Council for Community and Economic Research) ACCRA Cost of Living Index 2010 Q2 COST OF LIVING INDEX* Austin-Round Rock.Cost.2 100.5 118.9 91.9 91.and andPerformance Performance Index Index 2007-2008 2010-2011 Regional Economic Performance Indicators COST OF LIVING INDEX Austin-Round Rock.6 111.5 108.9 131.3 116.9 119.0 110.8 108. CO Metro Las Vegas-Paradise NV Metro Phoenix-Mesa-Scottsdale AZ Metro Portland-Vancouver-Beaverton OR-WA Metro Reno-Sparks NV Metro Sacramento-Arden-Arcade-Roseville CA Metro Salt Lake City UT Metro Seattle-Bellevue-Everett WA Metro Div.4 71.8 105.0 100. TX Metro Denver-Aurora. Quality Quality ofof Life.0 108.3 86.6 106.5 100.3 105.2 115.

AZ Portland. WA California United States 100.Cost.ca.000' 1 story $/sq.asp# Note: Median Cost Range 0 20 40 60 80 100 120 140 160 180 $ 0 10 20 30 40 50 60 70 80 90 $ WAREHOUSE CONSTRUCTION Austin. and Performance Index 2010-2011 Cost Matrix OFFICE CONSTRUCTION Austin. UT Seattle.rsmeans.rsmeans. OR Reno.com/calculator/index. CO Las Vegas. TX Denver. TX Denver. WA California United States Source: RS Means 2010 Q3 Data Available: www. NV Sacramento. ft.asp# Note: Median Cost Range Page 12 100. AZ Portland. $55 $68 $79 $64 $73 $70 $81 $63 $78 $82 $72 www. CO Las Vegas.com/calculator/index.000' 2-4 story $/sq. NV Phoenix. CA Salt Lake City. OR Reno.us .rocklin. Quality of Life. $114 $134 $151 $125 $141 $136 $156 $121 $150 $156 $139 Source: RS Means 2010 Q3 Data Available: www. ft. NV Phoenix. CA Salt Lake City. NV Sacramento. UT Seattle.

Quality of Life.ca.smud.gov/PUC/energy/electric/Rates+and+Tariffs/ratesNCharts_elect.Cost.Large Commercial/Industrial Citrus Heights Davis Elk Grove Folsom Rocklin Roseville Sacramento West Sacramento Woodland Utility SMUD PG&E SMUD SMUD PG&E RE SMUD PG&E PG&E $/kWh $0.Small Commercial Citrus Heights Davis Elk Grove Folsom Rocklin Roseville Sacramento West Sacramento Woodland Utility SMUD PG&E SMUD SMUD PG&E RE SMUD PG&E PG&E $/kWh $0.roseville.asp www.83 Source: Sacramento Municipal Utility District (SMUD) .htm www.1223 $0.1394 $0.org/business/rates-requirements/index.gov/PUC/energy/electric/Rates+and+Tariffs/ratesNCharts_elect.ca.ca.1651 $0.Small Commercial (GS) Average of summer and winter rates ELECTRICITY .aspx Note: * Monthly average residential electric bill at 750 kWh per month ELECTRICITY .75 $120.1000 $0. 2010 Data Available: www.83 $120. 2010 Data Available: www.1223 $0.1394 $0.us/electric/rates_reliability_n_billing/business_rates.smud.1394 $0.ca.Large Commercial (E20) Average total rate Roseville Electric (RE) .org/en/residential/rates/Pages/rates-comparison.cpuc. and Performance Index 2010-2011 Cost Matrix ELECTRICITY .1000 $0.1223 $0.rocklin. Pacific Gas & Electric (PG&E).1047 $0.75 $120.28 $88.Residential.1651 $0.asp www.75 $120.html Note: Pacific Gas & Electric (PG&E) .75 $88.smud.us Page 13 .83 $88.1651 Source: California Public Utilities Commission Tariff Schedule.Small Commercial (GS-1) Sacramento Municipal Utility District (SMUD) . 2010 Data Available: www.1651 $0.1223 $0.ca.cpuc. Roseville Electric (RE).Large Commercial (GS-TOU1) Average of summer and winter rates www.roseville.1000 $0.us/electric/rates_reliability_n_billing/commercial_rates.html Note: Pacific Gas & Electric (PG&E) .1394 Source: California Public Utilities Commission Tariff Schedule.org/business/rates-requirements/index.0878 $0.Large Commercial (GS-3) Average of summer and winter rates Sacramento Municipal Utility District (SMUD) .htm www.Residential Citrus Heights Davis Elk Grove Folsom Rocklin Roseville Sacramento West Sacramento Woodland Utility SMUD PG&E SMUD SMUD PG&E RE SMUD PG&E PG&E $/kWh* $88. FTA rates) Average total rate Roseville Electric (RE) .1000 $0.83 $100.Small Commercial (A10.

2009.ca.000 $60 $70-$5.07% 1. Page 14 www.75% 8.00% 1.75% 8.75% 8.cgi?LETTER=W&LIST=CITY Note: * The business license tax rate shown is the lowest rate for each city.04% 1.12% 1.25% 8. Other assumptions may apply. and Performance Index 2010-2011 Cost Matrix BUSINESS LICENSE TAX * Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento** West Sacramento Woodland Rate $125 $5.rocklin.05% SALES TAX Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland Rate 8.09% 1.25% 8.Cost.9919 $38 $1.gov/cgi-bin/rates. Annual tax for the first $10M in receipts or the first 100 employees.boe.01% 1.13% 1. Kosmont 2009 Survey Data Available: www.75% 8.007-$17.0004. the sales and service type businesses fees are based on gross receipts.07% 1.000 and any amount over $10.ca. Quality of Life.75% 8. as applicable.25% 8.000 x . HdL Coren & Cone.75% TRANSIENT OCCUPANCY TAX Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland Rate 12% 10% 12% 8% 10% 8% 6% 12% 12% 10% Sources: California State Board of Equalization.us . ** For the City of Sacramento.035 $250 $30 $40 $254 PROPERTY TAX Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland Rate 1.06% 1. $30 for the first $10.75% 8.

000 20.rocklin.018 $2.166 $3.500 $7.800 $8.000 9. 2010 Notes: a = for existing subdivided properties prior to July 2003 (A) Relief Area per ESD.450 $2.000 7.970 $13.175 $3.000 $ WATER CONNECTION FEE (residential) Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland Source: The municipal and independent special district agencies. SASD (B) Expansion Area per ESD (C) New Area SRCSD (D) Infill Area SRCSD (E) New Area (Folsom) (F) Infill Area (Folsom) These fees measure the standard connection fee to hook up a residential home.500 $7.819 $8.247 $3. and Performance Index 2010-2011 Cost Matrix WASTEWATER CONNECTION FEE (residential) Citrus Heights (A)a Citrus Heights (B)a Citrus Heights (C) Citrus Heights (D) Davis Elk Grove (A)a Elk Grove (B)a Elk Grove (C) Elk Grove (D) Folsom (E) Folsom (F) Lincoln Rocklin Roseville Sacramento West Sacramento (A)a West Sacramento (B)a West Sacramento (C) West Sacramento (D) Woodland Rate $2.740 $8.000 $2.000 16.000 12.590 $7.253 $15.440 $6.000 8.502 $6.000 14.932 0 2.800 $5.000 6. 2009.000 $2. Quality of Life.800 $6.000 6.500 $7.418 $2.000 10.000 18.267 0 1.000 3.000 $2.455 $8.000 Source: The Municipal and independent special district agencies.ca.us Rate $9. It is an indicator of the fee cost.450 $2.000 4.000 2.Cost. 2010 www.390 $3.450 $2.000 $ Page 15 .000 8. Connection fees for non-residential uses will typically be higher than the residential fee and are usually based on Equivalent Dwelling Units (EDU’s) 4.000 5.137 $17.150 $2.

91 $0.19 $2. Folsom Highway 50 Corridor Laguna/Elk Grove Mather McClellan Northgate .68 $0.45 $1. Page 16 0.32 $0.South Watt South Sacramento West Sacramento Woodland Asking Rents ($/SF) $0.40 0.34 $0.60 0.00 $ REAL ESTATE COSTS—INDUSTRIAL MARKET (Warehouse Distribution) Auburn.00 0. Industrial rents are expressed as triple net.80 1.rocklin.20 0.42 $0.61 $0.72 $2.45 $0. Industrial rents are expressed as triple net.38 $0. The asking rent for each building in the market is weighed by the amount of available space in the building.31 $0. The asking rent for each building in the market is weighted by the amount of available space in the building.Natomas Power Inn .50 3.Cost.00 1.45 $2.59 $0.20 0.South Watt South Sacramento West Sacramento Woodland Asking Rents ($/SF) $0.05 N/A N/A Source: Grubb & Ellis 2010 Q2 Notes: Class A Asking Rent. Asking rent dollars per square foot per month. Lincoln.70 $ REAL ESTATE COSTS—INDUSTRIAL MARKET (R&D/Flex) Auburn. Orangevale Downtown El Dorado Hills.00 2. and Performance Index 2010-2011 Cost Matrix REAL ESTATE COSTS—OFFICE MARKET Carmichael/Fair Oaks Citrus Heights/Orangevale Downtown Folsom/El Dorado Hills Highway 50 Corridor Highway 80 Corridor Laguna/Elk Grove Midtown Natomas North Sacramento Roseville/Rocklin/Auburn South Sacramento West Sacramento Asking Rents ($/SF) $1. Roseville. 2010.50 1.34 $2.30 0. Quality of Life.55 $0.64 N/A Source: Grubb & Ellis.70 $0.37 $0.57 $0.66 $0.24 $0. Orangevale Downtown El Dorado Hills.53 $1.06 $2.97 $1.Natomas Power Inn .us 1.00 1. Roseville.50 2. Rocklin Carmichael.60 0.20 0. 2010.16 Source: Grubb & Ellis. The asking rent for each building in the market is weighed by the amount of available space in the building.50 0.94 N/A $0. Folsom Highway 50 Corridor Laguna/Elk Grove Mather McClellan Northgate .53 $0.40 $2.10 0.16 $0.80 $2. Q2 Notes: Asking rent is dollars per square foot per month.39 $0.00 www. Q2 Notes: Asking rent is dollars per square foot per month. Lincoln.00 $1. 0.40 0.ca.40 $ .44 $0. Rocklin Carmichael.00 0. Office rents are reported full service. 0.

000 $363.000 $235.000 $269.8% -0.000 $232.0 20.000 $256.6% 1.000 $379. California Dept of Finance (population figures) Note: (A) the crime data for the cities of Citrus Heights and Elk Grove are rolled up into Sacramento County data. California Dept.000 $263. National Association of Realtors Data Available: www.000 $246.000 $311.000 $591.280 $228.500 $286.000 $382.950 $184.0 % Page 17 .000 $405.us 2008 $210.800 2010 $163.000 Change 2009/2010 -3.000 $332.500 $235.000 $155.000 $376.500 $436.000 $280.0 25.8% 19.realtor. and Performance Index 2010-2011 Quality-of-Life Factors CRIME RATE (per 1.4% -4.2% -15.0 15. and therefore.8% 1.250 $274.500 $360.4% -11.rocklin.0 5.7% 7.000 $430.000 $330.1% -6. of Justice—FBI's Uniform Crime Report (crime reporting).0 10.000 $373.000 $250.9% 2.000 2009 $170.500 $225.0 -10.250 $275.0 -5.org Notes: “Trends” data is June of each year (A) United States data from National Association of Realtors www.000 $140. Number of Part I crimes per 1.000 Residents) 2006 Citrus Heights (A) Davis Elk Grove (A) Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland 32 25 N/A 27 41 70 42 37 2007 48 36 31 24 N/A 23 41 64 40 37 2008 47 38 31 24 N/A 24 41 58 34 39 2009 53 27 28 24 N/A 20 37 52 31 31 Change 2008/2009 13% -29% -10% 0% N/A -17% -10% -10% -9% 5% Source: City of Rocklin.4% 13. not available from 2005-2006.ca.100 $215.0 0.000 $335.500 $405.000 $525. Quality of Life.500 $485.Cost.000 $229.3% 10. -35 -30 -25 -20 -15 -10 -5 0 5 10 15 20 % MEDIAN HOME PRICES Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland California United States (A) 2007 $297.500 $179.250 $300.500 $285.640 $181.000 $447.500 $310.000 $247.500 $533.000 residents in each city.900 Source: California Association of Realtors.

0 -10.6% 1.0 20.8% 40.2% 32.8% 43. Quality of Life.0% 1.cde.0 % .7% 41.2% Source: California State Dept.3% 35.4% 52.0 0.5% 37.0 10. of Education Data Available: www.2% 42.3% -20.9% 23.3% 0.1% 0.5% 0.7% 41.0 % EDUCATION—PERCENTAGE OF GRADS UC/CSU Citrus Heights (San Juan USD) Davis Elk Grove Folsom Lincoln (Western Placer USD) Rocklin Roseville Sacramento West Sacramento (Washington USD) Woodland California 2004/05 30.4% 13.0 2.9% 2.5 3.0 50.2% 73.4% 36.0 0.rocklin.gov/dataquest/ (Growth API Report—District API) 0.7% 0.9% 65.8% 39.1% 0.0 www.0% 66.4% 38.3% 0.1% 39. and Performance Index 2010-2011 Quality-of-Life Factors EDUCATION—API SCORES Citrus Heights (San Juan USD) Davis Elk Grove Folsom Lincoln (Western Placer USD) Rocklin Roseville Sacramento West Sacramento (Washington USD) Woodland California 2006/07 765 869 764 805 765 843 764 715 702 710 800 2007/08 777 872 775 812 787 856 786 734 713 714 800 2008/09 786 873 786 817 810 869 802 746 722 731 800 2009/10 788 877 791 818 816 874 811 753 741 733 800 Change 2008/09 to 2009/10 0.3% -15.4% 3.5% 13.1% 23.ca.Cost.0% 37.2% 67.dq.9% -6.ca.us 60.1% 26.2% 51.8% 45.6% 0.8% -3.7% 5.0% 9. of Education Data Available: www.8% 35.dq.2% 35.3% 28.1% 38.gov/dataquest Notes: Percentage of high school graduates meeting UC/CSU entry requirements Page 18 2005/06 33.6% -9.0 1.6% 2.5% 35.1% 31.1% 2006/07 35.ca.2% 32.0% 2007/08 33.8% 48.9% 8.8% 41.cde.2% 40.1% -1.3% 20.0% Source: California State Dept.5 1.7% 35.8% 25.1% 35.8% Change 2006/07 to 2007/08 -3.0 40.6% 0.0 30.5 2.

3% $284 -16.261 $84.211 Source: US Census 2000 Data Available: http://factfinder.101 $61.878 $64.0 -16.0 -12.615 $87.689 $53.3% -35.7% -13.9% $369 -29.0 0.9% $150 -6.448 $51. City of Rocklin Finance Division.0 10.2% $84 6.8% -11.census.0 -8.0 -6.0 % -10.659 $63.0 -5.371 $48.0 -14.628 $108.0 -4.0% -11.0 % PER CAPITA PROPERTY TAX Citrus Heights (1) Davis (2) Elk Grove (2) Folsom (2) Lincoln Rocklin Roseville Sacramento West Sacramento (2) Woodland (2) 2006/07 $49 $209 $76 $231 $91 $162 $221 $190 $353 $209 2007/08 $52 $227 $62 $364 $137 $163 $232 $201 $542 $300 Source: HdL Coren & Cone.0 -10.0 -20. 2010 2009 $118 $77 $105 $189 $59 $109 $309 $120 $275 $147 Changes 2008/2009 -9.6% -12.Cost.368 $74.701 $69.0 0.2% $323 -0.207 $74.0% -14.gov/servlet/ADPGeoSearchByListServlet?_lang=en Note: * US Census 2000 Demographic Profile Highlights (A) US Census American Community Survey 2006-2008 0 20 (in 000’s) 40 60 80 100 120 $ PER CAPITA SALES TAX Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland 2006 $145 $93 $147 $271 $67 $152 $429 $151 $303 $183 2007 $141 $94 $144 $261 $69 $153 $405 $147 $300 $174 2008 $131 $86 $125 $214 $66 $125 $350 $138 $322 $170 Source: HdL Companies.7% -10.929 $42.0 Page 19 .166 $51.0 5.0 -15.us 2008/09 $59 $233 $79 $339 $129 $161 $227 $203 $521 $324 Change 2009/10 2008/09-2009/10 $54 -8.5% -18.2% $115 -10.0 -30. Quality of Life. 2010 Notes: (1) No GF revenue for 30 years per agreement with County of Sacramento www.051 $64. and Performance Index 2010-2011 Quality-of-Life Factors MEDIAN FAMILY INCOME 2000* $51.069 $82.rocklin.103 $101.5% -16.5% $221 -5.8% $214 -5.046 Citrus Heights Davis Elk Grove Folsom Lincoln Rocklin Roseville Sacramento West Sacramento Woodland California United States 2009 (A) $62.595 $88.7% $187 -7.051 $36.6% -13.0 -25.207 $65.9% -10.ca.0 -2.025 $50.535 $57.

4013 www.ca.rocklin.632.5560 or email infocityhall@rocklin. However.us if you have any questions.us .October 2010 Disclaimer The information contained herein was obtained from sources deemed reliable. Please contact the City Manager’s office 916. F: 916.5561 TYY: 916. no responsibility for errors or omissions is assumed by the City of Rocklin.ca.625.625.