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Switzerland B2C E-Commerce Report 2011

August 2011
Provided by RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts you make the decisions

m E-Co B2C rland e Switz 2011 rt Repo

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August 2011

Publication Date August 2011 Language English Format PDF & PowerPoint Number of Pages/Charts 48 Covered Countries Switzerland Price Single User License:
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Switzerland B2C E-Commerce Report 2011


Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
etween March and May 2010, 55% of Swiss Internet users accessed the Internet to Buy or Order B something, and 50% for E- Banking. 16% accessed the Internet to play or download ganes. In Switzerland, 2010 B2C E-Commerce sales increased by more than +50% vs. 2009. lmost half of Swiss shoppers planned to buy Books online between April and September 2010, followed A by Flight Tickets and Clothing. he number of Internet users in Switzerland reached more than 5 million in 2010, accounting for almost T 80% of the total population. eneralist Amazon was the leading B2C E-Commerce player in Switzerland in terms of unique visitors in June G 2011, followed by clothing retailer La Redoute, online media goods retailer Weltbild, consumer electronics online store Brack and online bookstore Exlibris. einDeal was the leading group shopping site in Switzerland in terms of unique visitors in June 2011, D followed by Groupon and DailyDeal.

Company and Product Information


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Switzerland B2C E-Commerce Report 2011


Table of Contents
1. Management Summary 2. Trends
2C E-Commerce Trends in Switzerland, 2010; B incl. Growth of Sales by Category, in %, 2010 nline Shopper Trends in Switzerland, O December 2010 referred Types of Online Shops in Switzerland, P Austria and Germany, in % by Country, March 2010 ources on which Swiss Shoppers refer before S making a Purchase, in %, March 2010 ffered Payment Options in Swiss Online Shops, O in %, September 2010 elivery Surcharges of Swiss Online Shops, D by Product Category, in %, July 2010 ctivities of Swiss Internet Users, in %, A March-May 2010 ayment Methods in Swiss Distance Selling, P including B2C E-Commerce, in %, 2010 obile Internet Usage Trends in Switzerland, M September 2010

6. Users / Shoppers
evelopment of Internet Users and Penetration in D Switzerland, in million and %, 2000-2010 egular Use of the Internet by Age Groups in R Switzerland, in %, April-September 2010 nternet Users in Switzerland, in % of Population, I by Gender and by monthly Income, April-September 2010 hare of Internet Shoppers on the total Population, S in %, 2008 & 2010 nternet Shoppers in Switzerland by Age Groups, I in % of Internet Users, 2010 otal Broadband Subscribers in Switzerland, compared T to Germany, USA and the OECD, 2006-2010 roadband Subscribers per 100 Inhabitants in B Switzerland, compared to Germany, USA and the OECD Average, 2006-2010 roadband Subscribers in Switzerland, by Access TechB nology compared to the OECD Average in %, 2010

7. Players
eading B2C E-Commerce Players in Switzerland; L by Unique Visitors (Users) and Audience Reach, June 2011

3. Sales
evelopment of B2C E-Commerce, Distance and D Retail (2006-2010) Sales in Switzerland, in CHF billion, 2009-2010

eading B2C E-Commerce Players for different L Categories in Switzerland, by Unique Visitors (Users), in thousands, June 2011 5 Swiss Online Shops, ranked by Points of 1 Quality, January-April 2010 eading Group Shopping Sites in Switzerland, by L Unique Visitors (millions) and Audience Reach (%), June 2011

4. Shares
2C E-Commerce Share on total Retail and Distance B Sales in Switzerland, in %, 2009-2010

acts about Media Goods Online Shop Weltbild.ch F acts about Online Supermarket LeShop.ch, 2011; F incl. Sales of LeShop.ch, in CHF million, 2006-2010 & H1 2011 acts about Online Bookstore Exlibris.ch F acts about Group Shopping Site DeinDeal.ch; incl. F Sales, in CHF million, 2010-2011f Facts about Group Shopping Site DailyDeal.ch Facts about Group Shopping Site Groupon.ch Facts about Private Shopping Site Eboutic.ch Facts about Private Shopping Site Fashionfriends.ch Facts about Online Market Place Ricardo.ch

5. Products
ypes of Goods and Services planned to buy T in Switzerland, in %, April-September 2010 hare of Consumers who prefer to buy online S in Switzerland, by Category, in %, 2010

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Switzerland B2C E-Commerce Report 2011


Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

Between March and May 2010, 55% of Swiss Internet users accessed the Internet to Buy or Order something, and 50% for E- Banking.
Activities of Swiss Internet Users, in %, March-May 2010
Send and receive E-Mails Newspapers, Magazines, etc. Activities regarding Government / Administration * Look for Information regarding Health Buy or Order something Make Use of Travel or Accommodation Services E-Banking Download or Watch Music and Video Listen to Radio or Watch TV Have an own Profile on a Social Network Get Information about Politics Send a Message via Chat, Forum, Newsgroup Talk to someone via Internet / Video Conference Play online or download Computer Games Give an opinion regarding Politics
Note: * between May 2009 and May 2010
Source: Statistics Suisse, February 2011

93% 73% 71% 55% 55% 54% 50% 44% 37% 36% 32% 31% 28% 16% 9% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
15

0%

RESEARCH ON INTERNATIONAL MARKETS


We deliver the facts you make the decisions
Shares

Trends

Sales

Products

Users / Shoppers

Players

Deindeal.ch was the leading group shopping site in Switzerland in terms of unique visitors, reaching 350 thousand in June 2011.
Leading Group Shopping Sites in Switzerland, by Unique Visitors (millions) and Audience Reach (%), June 2011
Leading Group Shopping Sites by Unique Visitors (Users) Leading Group Shopping Sites by Audience Reach

deindeal.ch

350

deindeal.ch

4,7

groupon.ch

240

groupon.ch

3,2

dailydeal.ch

100

dailydeal.ch

1,4

100

200 in thousand

300

400

2 in %

Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month; Selected online players with high traffic may not be included. Source: DoubleClick Ad Planner, July 2011

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