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Austria B2C E-Commerce Report 2011

August 2011
Provided by RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts you make the decisions

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August 2011

Publication Date August 2011 Language English Format PDF & PowerPoint Number of Pages/Charts 53 Covered Countries Austria Price Single User License:
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Austria B2C E-Commerce Report 2011


Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
More than 60% of Internet users in Austria searched for providers of goods and services online in the first quarter of 2011. In 2010, the most ordered products in Austrian B2C E-Commerce were Books, Magazines, Newspapers, E-Learning, followed by Clothing, Sports Equipment. B2C E-Commerce accounted for approximately 60% of total home-shopping sales in Austria between May 2010 and April 2011. In 2010, more than 40% of the Austrian population were online shoppers. The OTTO Group and Neckermann are leading B2C E-Commerce players in Austria in 2011.

Company and Product Information


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Austria B2C E-Commerce Report 2011


Table of Contents
1. Management Summary 2. Trends
Internet Usage Trends in Austria, 2011; incl. Usage at Home, in %, 2001, 2006 & 2011 Penetration of Internet Users in Austria and CEE countries, as % of the adult Population, July 2010 Internet Usage in Austria by Category, in % of Internet Users, Q1 2010 & Q1 2011 Preferred Types of Online Shops in Austria, Germany and Switzerland, in % by Country, March 2010 Reach of Retail Sites in Austria and European Countries, January 2010 & January 2011 Sources on which Shoppers in Austria rely before making a Purchase, in %, March 2010 Order Form of Online Purchases in Austria, in % of Population, Q1 2011 Online Travel Trends in Austria, 2010; incl. Sales, in EUR million, 2009-2010 Online Food Retail Trends in Austria, 2010 Mobile Internet Access Penetration in Europe, by Country, in %, 2010 Social Networks in Austria by Platform, in % of Internet Users, Q1 2010 & Q1 2011

6. Users / Shoppers
Development of Internet Users and its Percentage of Country Population in Austria 2000-2011 Internet Users, by Age Group in Austria, in %, 2003- 2010 Internet Users, by Age Group and Gender in Austria, in %, 2003-2010 Individuals in Europe using the Internet, by Country, in %, 2008-2010 Internet and Broadband Household Penetration, by Households, in %, 2008-2010 Share of Households with Internet Access in Austria, by Province, in %, 2010 Share of Households with Broadband Internet Access in Austria, by Province, 2010 Broadband Subscribers in Austria, compared to Germany, USA and the OECD Average, 2006-2010 Total Broadband Subscribers per 100 Inhabitants in Austria, compared to Germany, USA and the OECD Average, 2006-2010 Broadband Subscribers in Austria, by Access Technology compared to the OECD Average in %, 2010 EU Comparison of Online Shopper Penetration, in % of Population, 2010 Online Shopper Penetration in Austria, in % of total Population, 2003-2010 Online Shoppers in Austria, by Age Group, in %, 2003-2010 Online Shoppers in Austria, by Age Group and Gender, in %, 2003-2010

3. Sales
B2C E-Commerce Sales in Austria (estimated), in EUR billion, 2011

4. Shares
B2C E-Commerce Share of Home-Shopping Sales in Austria, in %, 2011 B2C E-Commerce Share of Retail Sales in Austria, in %, 2011

7. Players
Facts about OTTO Versand Austria News about Unito / OTTO Versand Austria: M-Commerce, 2011 Facts about Neckermann Austria News about the E-Commerce Activities of C&A in Austria, 2010 News about the E-Commerce Activities of Zara in Austria, 2010 News about the E-Commerce Activities of Hugo Boss in Austria, 2011 News about E-Commerce / Online Travel Activities of Opodo in Austria, 2011 Selected Shopping Clubs in Austria, 2011 News about the Group Shopping Sites Groupon and DailyDeal in Austria, 2011; incl. Unique Visitors, June 2011

5. Products
Purchased Online Product Categories in Austria, in %, 2010 Purchased Online Product Categories in Austria, by Age Groups, in %, 2010 Purchased Online Product Categories in Austria, by Age Groups and Gender, in %, 2010

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Austria B2C E-Commerce Report 2011


Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts you make the decisions
Shares Trends Sales

Products

Users / Shoppers

Players

In 2010, the most ordered products in Austria were Books, Magazines, Newspapers, E-Learning (44%) followed by Clothing, Sports E. (42%).
Purchased Online Product Categories in Austria, in %, 2010
Books, Magazines, Newspapers, E-Learning Clothing, Sports Equipment Travel and Accommodation Event Tickets Electronics Household Equipment Computer Software Movies, Music Computer Hardware Grocery Others 0%
Source: Statistics Austria, 2010

43,5% 41,8% 39,3% 28,6% 25,5% 22,5% 21,1% 20,7% 15,6% 11,2% 19,5% 20% 40% 60%

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Shares

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Neckermann Austria is a multi-channel retailer with sales of approximately EUR 84 million in 2009.
Facts about Neckermann Austria
Name of Company Homepage Vertical Integration Business Model Product Range Revenue/ Financials Neckermann Versand sterreich AG www.neckermann.at Retailer Multi-Category Retailer Various products (focus on clothing) Others Neckermann Austria reached total sales of about 84 million (2009) Neckermann Versand sterreich AG suffered losses of more than EUR 8 million in 2009. Neckermann Austria is a multi-channel mail order company that gives the customer the possibility to order via Internet, telephone, fax or by mail. Neckermann Austria offers more than 200,000 products from different assortments Per year, about 1.5 million packages are shipped.

Source: Neckermann Austria , Trade Press, Company Research

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