 Company Profile

Apple Inc. (Apple) designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a range of related software, services, peripherals, networking solutions, and third-party digital content and applications. It's products and services include Macintosh (Mac) computers, iPhone, iPad, iPod, Apple TV, Xserve, a portfolio of consumer and professional software applications, the Mac OS X and iOS operating systems, third-party digital content and applications through the iTunes Store, and a range of accessory, service and support offerings. The Company sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers, wholesalers, retailers, and value-added resellers. As of September 25, 2010, the Company had opened a total of 317 retail stores, including 233 stores in the United States and 84 stores internationally.

 Event Concept
1

Based on Steve Jobs.Apple birthday party will be held in press conference on July 1. The Head of Apple who suffered cancer Apple held a Charity event for cancer via Yayasan Kanker Indonesia and private coorporate gala dinner party on 1st April 2012 at Grand Mulia Hotel Ballroom. Jakarta. Jakarta. • Ballroom Design 2 . 2011 at Grand Mulia Hotel Ballroom.

• Invitation Design 3 .

19.20 : Cutting a birthday party cake 4 .19.10 .00 .10 : Remark from Apples’ CEO 19. Event Purpose Apple birthday party aims to : • • • Increase sales by selling Apples’ product which the 15% profit of the product will be donate for charity To get a better image and reputation To maintain a good relationship with employees  Rundown • • 19.

20 – 21.00 : Gala Dinner  Gantt Chart 5 .• 19.

”Dunari Iskandar. “We want to help the right people. who really need help. 6 . Head of Project.TA SK M AY JUN E J U LY A U G U S TS E P T E M B E R O C T O B E R N O V E M B EDRE C E M B E R 1 8 15 22 1 8 15 22 1 8 15 22 1 8 1522 1 8 15 22 1 8 15 22 1 8 1522 1 8 15 22 M a r k e t in g E v e n t P la n n in g M e e t in g E v e n t P la n in g D e te rm in e Ev e n t O b je ctiv e s D e te rm in e Ev e n t T y p e D e v e lo p e E v e n t S ch e d u le D e te rm in e Ev e n t B u d ge t Ven ue Se le ct Ev e n t Lo ca tio n V isit Lo ca tio n Sign V e n u e C o n tra ct M e d ia P r e ss C o n f e r e n ce In v ita tio n P re ss C o n f e re n ce C re a te P re ss R e le a se Se n d P re ss R e le a se Ven do r C a te rin g E n te rt a im e n t ( m u sic) P rin tin g D e co ra tio n EVEN T Eve n t Ru n d o w n E v a lu t io n E v e n t R e su lt (m a te ria l) Ev e n t R e su lt (n o n -m a te ria l)  Press Release PRESS RELEASE to be reported Cancer Care Funding as A Birthday Celebration for Apple Indonesia inc.

“The future checking and research.” Dunari said. Dunari also stated that Apple® Indonesia is working together with YKI (Yayasan Kanker Indonesia) in order to determine who’s in need of the fund. as a way to celebrate their birthday next year. “This is not just one time project: this is on-going. iLife. who is knowingly a cancer patient. END For Further Information.2 billion rupiah. at 1st April 2012. the best personal computers in the world. and go trough research to decide for the nominal usage. to wichever hospital the patient choose.Jakarta. along with OS X.” Said the head of project.Apple® Indonesia has just announced their new Cancer Care Fund with initial donation (coming from their own pockets) as much as 1. Apple leads the digital music revolution with its iPods and iTunes online store. Apple is reinventing the mobile phone with its revolutionary iPhone and App Store. they are planning to donate 15 percent of their sales per product to this fund. And it is all as a homage to Apple and Steve Jobs himself”. as quoted. and maybe some choosement will be with YKI helps. people representing them). “Eventhough the prior money we have is only enough for about 30 patient. Apple® Indonesia is going to accept letters from people who are less fortunate and in need of help (or in case. Sylvia Theresia Manager Public Relations (021) 5679870 Apple® Indonesia  Marketing Strategy 7 . Also. who really need help”. Dunari Iskandar. iWork. until April next year. and has recently introduced its magical iPad which is defining the future of mobile media and computing devices. “We want to help the right people. and professional software. 1 July 2011 . Apple® designs Macs. and as homage to Steve Jobs (Apple® CEO). I believe that we can help more in time.

• • Invite media to press conference to inform that Apple give 15% charity for all product sale Put 15% label for charity in packaging Inform the charity through official Apple website •  Budget 8 .

- TOTAL BUDGET : Rp 1..000.000.000.000. design graphis.000.000..- • • Administration Unexpected cost : Rp 1.624.= Rp 900.000.= Rp 295.000. orkes 9 .000.000.000 x 10 packs = Rp 500.-  Attachments Mulia.- • • Lunch box for cancer patient Venue Including : ○ Standart lighting ○ Standar sound system ○ Screen ○ Stage • : Rp 75.= Rp 450.• Donate for cancer = Staff uniform : 30 persons x Rp 40.- • • Design venue and stage Buffet Orchestra Documentation Including : ○ Photo ○ Video : Rp 8.000.- • • • Event banner :1 m x 2m @ Rp 50.000.: 30 persons x Rp 30..000.000.500.200.: Rp 33.000.000.: 500 persons x Rp 590.: Rp 10.000.350.000.000.000.: Rp 10.000.000.000.000.: 10 persons x Rp 45.Rp 1.

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