Controversial Marketing Techniques Revealed...
About This Book
Published In The United Kingdom by Hodgkinson Marketing Limited Copyright Hodgkinson Marketing Ltd 2007 All Rights Reserved
Millions Through Mind Control
ALL RIGHTS RESERVED: No part of this book may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the publisher. DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. It does not necessarily represent the view nor marketing practices undertaken by the publisher. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions.
THE BOOK IS FOR INFORMATIONAL PURPOSES ONLY.
While every attempt has been made to verify the information provided in this book, neither the author, publisher nor their affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This book is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state.
Any reference to any person or business whether living or dead is purely coincidental.
NOT FOR RESALE
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A Foreward By The Publisher:
Let’s start by saying how privileged you are to have secured a copy of this book, as it might not be available for long. There are many a marketers that would rather you not read this pertinent and somewhat disturbing information.
The factual basis of this information is unquestioned, and this could put many of your favorite marketers in a light you maybe not used to seeing them in. What’s more, seeing these secrets revelead may also be especially difficult for those who depend on using them to deceive their customers into making impulse sales.
You are about to read what many would deem controversial…
At the very least you will learn how to identify when you are being manipulated and at best you will become able to implement these skills to improve your own sales and build better relationships with your customers. We would like to think that you will not use what you learn to trick your potential customers into sales, but rather use the skills to empower your customers to see the true potential of your products.
Some would refer to these skills as ‘black hat’ and argue against their use and our publication of this book - We disagree – Our goal here is to bring these skills to your attention, to inform and educate you our reader.
Those that wish to remain ignorant should read no more, but if you are ready to learn what the sales professionals in the know have been up to for years, read at your own risk of becoming more educated, and more powerful in your business dealings.
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Millions Through MindControl – Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Introduction Some Call It NLP A Glimpse Into Embed Commands Making Embed Commands Work For You The Real Benefits Of Embed Commands Hypnotic Influences - Gaining trust Dr. X's Hypnotic Phrases Headlines that will Control the Mind Fonts for Success Formatting Secrets Linear Commands Presuppositions Powerful Adverbs Powerful Adjectives Questions that Drive Descriptive Wording - Visualization Trigger Signals (Anchors) The Formula Power Words Using these Mystical (Hypnotic) Powers
Additional Publisher Comments About The Book Further Reading . . .
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. to success. X observes that young and old. Dr. . and hang onto every word on your web pages. X looked across the room and continued . let me introduce myself. .Looking out across the room. I have the power to turn your prospects into buying customers with my hypnotic words that will empower them to purchase. speeches.” “Not only do I have mastery over these mystical powers. Once you learn how to use this power. “First. and any other kind of communication. but I am here today to teach you the exact same mind controlling techniques.” “Your about to discover how anyone at any age can learn how to persuade others into doing anything and everything they want. there will be no stopping you on your journey to riches. newsletters. I am Dr. and people from all walks of life have come to seek his mind controlling and hypnotic powers. join.
“Knowledge is the key. . men and women. sales pages. .” Dr.
mind & body What we say . This means that others can copy the language or behavior of another to produce the same results in order to improve their late comings. Some Call It NLP…
“Before I answer any questions. which can cause problems.Language or Linguistic Maps . it can restrict the choices that they make in life. beliefs. So according to what type of map we have is how we react in our environment. Not only is NLP the underlying language and behavior of a person. place your questions in this box as it is passed around and I will answer them shortly. but it is also based on the thought that we do not use all of our senses and only perceive the world around us by our own experiences.Programming Our maps of the world decide our own feelings and our behavior.” Now.” Mr. “Please. This order or structure can be organized into a mimicking form. began. X.2. Neuro-Linguistic Programming calls the perception that every individual has of the world his or her “map”.
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. These behaviors and language can be either functional or dysfunctional. NLP stands for Neuro-Linguistic Programming. let me explain exactly what we are really working with so you will understand the terms and meanings. principles and conjecture. This concept teaches that our mind-body and what we say all work together to form what we see of the world or in essence: Neuro . If a person has a map that is weak or impractical. This in essence means that the way in which we act or feel is based on how we perceive the world instead of the real world. NLP is founded on the idea that the language and behavior of a person is extremely ordered.
and then constructive patterns can be taught to replace the ones restricting our behavior. on the agenda is learning how to use this therapy to model another person’s behaviors. .
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. Next. each and every person can structure their maps to achieve the same goals. . Harnessing this power in the way of modeling after another that has a great map. people learn what their maps include and it can help them recognize any of the destructive patterns of thinking. Now you understand the principals we can begin . and enjoy life to its fullness. and beliefs to better ones own maps of the world. language.During therapy. strategies. have a good outlook on life. in the meaning that they are successful.
“What are embed commands?” “Very good question. A Glimpse Into Embed Commands
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. with the tone however being in the form of a command. now let’s see what type of questions you have come up with for me to answer. This is done by using presuppositions.” Dr. which will plant a thought in the mind of another person just beneath that person’s conscious awareness. The reason people use embed commands is to get their listener to do something you wish them to do in a non-intrusive or demanding manner. Embedded commands utilize the use of a commanding tone to be effective. He has a half smile on his face as he reads. Presuppositions are conjectures disguised within the structure of language. An embedded command is a technique used in NLP.3. X places his hand into the box and pulls out a small piece of paper.” I just explained what NLP is and now that you all understand you just have to go a bit deeper to comprehend embed commands or embedded commands. If you listen and pay attention to the English language. you will notice that a command ends with down turn in the tone of voice used. The command generally formulates words into a question.
X then pulls out another question. The subconscious mind will receive a straightforward and exact command. It is familiar with responding or remembering the actions that you perform each and every day. These commands influence people at the subconscious level which gives you the power to direct people to take certain or specific actions. It is through repeated patterns that are subconscious learns how to act to our surroundings. you will be able to create language patterns that will make your subconscious mind wake up and listen. embedded commands are patterns of our language that speak directly to the subconscious bypassing the conscious mind totally. If you learn to use embedded commands properly.4. like I stated previously. Making Embed Commands Work For You
Dr. which will force it to act. “How do embed commands work and how can they benefit me?” Okay.10 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. on to explain how they work.
. Now. This embed commands that you send will have precise thought patterns and in most cases the person hearing these commands will do whatever it is you desire. Just because you subconscious mind receives this command does not mean it will act on it immediately. Your subconscious mind runs all by itself.
you are speaking to them on their subconscious level. to purchase. customers. when the patterns make sense to the subconscious mind. You may now ask how can there be no opposition? You are not speaking to these people on the conscious level of their minds. it will result in the action that you desire for the person in fact to achieve.5. the mind does the rest. or whatever else you may need them to do. Remember. With embedded commands. Embed commands are similar to the effect of a nuclear bomb. thus the embed command has to grow into the action. Once you have planted the commands. you can have the power to convince them to sell. to sign the contract. The best part is you will not have any opposition at all. investors. what does all of this mean to you? You have heard every word that I have spoken. Embedded commands are 1 to 4 different word groups in which a person is ordered to do an action. What good are embed commands to me? On an average day.
. The Real Benefits Of Embed Commands
Okay. You are just putting the thought in their subconscious and their mind will do the work at convincing them to do the action. you are commanding in a roundabout way.11 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. the command will not sink into the subconscious and you will not see any results. the results of the action are not immediate it takes time for the full effect to be seen. accept the offer. The subconscious mind is looking for patterns of thinking. If you only plant the command one or two at a time. or even co-workers. It will evaluate and make a decision based on what it has heard. the subconscious will look for patterns. but now you want to get down to the meat of the questions. you may talk with banks.
He begins to tell you about a terrific money making deal he has. There are different levels in which you can mimic others such
.” All of us resist people we do not trust. holes in his jeans. Not every car salesman is going to give you a bad deal. pay attention to these words. Therefore. in a business suit and clean-shaven. You immediately ignore his proposal and believe he does not know what he talking about. Hypnotic Influences – Gaining the trust of your prospects
“To go along with using embed commands and how to implement them you must first gain the trust of your prospects. a person that appears unkempt with holes in their jeans are ones you should stay clear of. X commanded.” “How many of you do not trust car salesmen? This is because you have been repeatedly told over and over again.”
“A man comes up to you with long uncombed hair.” “This is true on every field. wearing sunglasses. He begins to tell you about the same terrific money making deal. even though it starts in our subconscious mind. whereas. how they cannot be trusted. On down the block. you must learn how to get your prospects to trust you with an unconscious connection. you meet another man.” “No matter who you are or just how unprejudiced you think you are there are those that you do not trust from first glance. is because your subconscious mind trusts the man in the business suit as an upstanding individual that knows what he is talking about. The reason this is so. We trust those that are more like ourselves or ones that we have been conditioned to believe. This does not make you a prejudiced person and you may not even believe these words.6.
“You are prejudiced when it comes to trust. however.” “You listen to the second person.” Dr. This can be done by perceiving others behavior and mimicking or mirroring it so to speak.12 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. just as every young man with long hair and holes in their jeans aren’t criminals.
and utilization of their authority submodalities. In order to mimic or mirror speech you must understand there are three important aspects. specific vocabulary. emotion. . you can mirror their behavior and feed it back to them using their tone of voice. you will not only be able to mirror their behavior but put yourself in the lead of the conversation. With this power. body language. and even language. tone of voice.
. tempo. tempo. posture.
I think it’s time for an example . posture. . and gestures.13 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. if you do not believe this. soon they will be using similar hand gestures. facial expressions. watch the next time you are in a group of people. By paying attention to a person. language and manners proper or casual. body posture and movement stiff or relaxed. accent. You can even mimic your prospects breathing. which are the quality of the voice. kinesthetic metaphors or visual imagery while speaking? You do not use these new hypnotic powers to make people do things that only you wish. • Quality of Voice includes: pitch and tone. Choose a small group and watch them. You get them to do things they want to do with the power of embedded commands. and volume • Specific Vocabulary includes: certain words or phrases that are used frequently that you will need to incorporate into your conversation • Utilization of their authority submodalities includes: Do they use auditory. We naturally mirror others.as the way they dress casual or business.
This makes their mind want to learn more. take one and pass the rest around. but some people find they really want to purchase this software. “Please. “You know. You can also use the same sentence and use other hypnotic phrases such as: I don’t know if you knew it.Take a look at this sentence: “You should buy this software. you planted an embedded command with those small words. At this point.” What happened in the second sentence is that you let the person know that other people want to purchase this software and like most people they believe in their own minds they are better than most people or at least want to know as much as everyone else out there. that some people find they really want to purchase this software. Therefore. And I’d like to have you discover…that some people find they really want to purchase this software. X opens his briefcase and pulls out several sheets of paper. You are directing their subconscious mind to think about things they may not know or things they may not have discovered.”
.” Now look at the same sentence only written a little differently.14 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. Learning to use hypnotic phrases in your conversation will give you the power over your prospects and they will in turn do what you wish. Dr.
.” Study them and learn to use them in your every day conversations.15 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. Using these phrases should come naturally instead of sounding as if you have placed them in the sentence awkwardly.“This is a list of hypnotic phrases that can aid you in influencing your prospects do take action.
X’s Hypnotic Phrases
All that really matters… All that’s really important… Almost as if… Almost as though… And I want you to notice something that’s happening to you.16 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. Dr.7. I don’t know just when… And you begin to wonder when… And you will be surprised at… And you may notice… And you can wonder… And you can be pleased… And your unconscious mind can enable you to… And do you notice the beginning of…? And it appears that already…
. And I think you’re going to enjoy being surprised that… And I wonder if you’ll be curious about the fact that you… And I’d like to have you discover… And maybe you’ll enjoy noticing… And sooner or later.
in an interesting way. and other feelings you’ve had. and it doesn’t really matter.17 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. you’ll discover… And it’s very rewarding to know that… And. but later… At times like this. you know better than anyone that… And that will probably remind you of other experiences. I want you to discover that… And as that occurs. Can you notice…? Have you begun to notice that yet? I don’t know if… I don’t know if you’re aware of these changes.And if you wish… And you can wonder what… And. some people enjoy… Before you think about… Before you… …by just noticing. (Use his or her Name Here!).
. And while you wonder that. you really can’t help but notice… And that’s just fine… And that’s all right… And would you be willing to experience…? At first….
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. I want to remind you of something that you probably already know. In all probability… It may be that you’re already aware of… It may be that you’ll enjoy…
. how easily… I wonder if you’d like to enjoy… I wonder if you’ll be surprised to discover that… I wonder if you’ve ever noticed… I wonder if you’ll decide to…or… I wonder if you’ll be reminded… I wonder if you’ll be pleased to notice… I wonder if you’ll be interested.I want you to enjoy this experience. in learning how. as you notice… I wonder if you’ll enjoy how naturally. to… I would like you to appreciate the fact that… I would like you to discover something… I’d like you to begin allowing… I’d like you to let yourself become more and more aware of… I’d like you to begin allowing… …In a way that meets your needs. which is I wonder if you’ll be curious.
It’s going to be a pleasure to… It’s so nice to know… It’s very positive and comforting to know… Kind of like… Maybe it will surprise you to notice that… Now I’d like you to have a new experience. But perhaps you’re… One of the things I’d like you to discover is… One of the first things you can become aware of is… Perhaps sooner than you expect… Perhaps noticing… Perhaps beginning to notice… Perhaps you wouldn’t mind noticing… Perhaps even taking a special kind of enjoyment (in your ability to)… So that it’s almost as if… That’s okay.19 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. The next time you… The really important thing is just to be fully aware of… What’s important. is the ability of your mind to… With your permission…
. Now of course I don’t know for sure what you’re experiencing.
You don’t need to be concerned if… You already know how to… You’ll be fascinated and feel a strong compulsion to… Very likely…
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Short and Sweet: In general. If you want to benefit. You need to create cravings if you want prospects. Now. you must get the attention of prospects. Along with hypnotic phrases that you can use when talking or writing copy. In order to do this you must have a great headline that will draw them in and then control them into reading more and more of your content. you want the headline of your article or website copy to make them read more. Yes.
. Use a headline that is short.8.21 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. how can a headline control the mind? Well. this is possible. which can be more hypnotic than the first one. You can always use a longer headline as a secondary headline or subheadline. thus reading more embedded commands that will get them to purchase your product or service. Headlines that Control the Mind
Okay. The first short headline should lead into the longer headline. most people want to know at a glance what the letter is all about. appeal to a person’s curiosity and you can hypnotize almost everyone in doing anything. you may be asking yourself. to expound on the way in which embed commands can help you with your business you must now dig a bit deeper than just hypnotic phrases. Three elements you must have in your headline to control the mind include: Engagement: The easiest way to engage thought is by asking an open-ended question Curiosity: Mother Nature has endowed each of us to be curious creatures. you will need to learn how to write headlines that will control the mind of your prospects.
For example. or anything else they desire when it comes to their overall health. products in the health and fitness area should give people nutrition. finances and employment. There are seven areas of human desire that make people spend money which include health and fitness. vitality. relationships. For you the best part is they want this fast and easy! Cater to these ideas when you use a headline for health and fitness products. endurance. Now. Headlines for health fitness products could include: Eat Right Stay Fit Feel Young Gain Energy Enjoy Less Pain Now. You must convince your prospects that the product will give them something they desire or crave. exercise. on to relationships.In reality. they purchase altered states of emotion. and personal growth. agility. You must have a product that is in the area of human desire. community and nation. which I explained above. people do not purchase products. thinner. and of course have more stamina. What do you look for when it comes to your own relationships?
. Remember. connection with a high power. everyone wants to look and feel younger.22 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. The answer is quite simple. one of the questions that I pulled out of the box asked what products a person should sell in order to make money with these powers. have more energy. material items.
and find new outlets for their talents. Money is not the true reason people wish to work. Finances and employment is one of the topics that you hear in conversations no matter where you go. have a car. spouses.23 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. So would the rest of the people in the world. Headlines for finances and employment could include: Be successful Gain more knowledge Scale the ladder of success Get the promotion you deserve Fire your boss What material items do you desire? Just stop and think about it for a minute. every person is searching for the same exact things. When you are talking about relationships this includes boyfriends.Well. co-workers. neighbors. family. children. bosses. and have money. and mentors. Headlines for relationships products can include: Attract the opposite sex Find True Love Improve Communication with your kids Be noticed by your Boss Be admired by coworkers Every person in the world must work to have a roof over his or her heads. gain promotions. they want employment so they have the money so they do not have to work. girlfriends.
. The money is the item that gives them the ability to purchase the things they desire in life. If you have a product that will aid people in helping them with their relationships then you must use headlines that state this fact. you more than likely could come up with a very long list of material items that you would really love to own. If your product is in this area. If you had the time. you need to appeal to the inner heart of those wishing to find meaningful work.
Many of us turn to drugs. pets. landscape equipment. etc…) Get a pet (pet supplies. etc…) You are not alone (cruises. The best headlines for material items has quite a bit to do with the product you are selling. what type of headlines will work to draw attention to this emotion? Just make sure you have products that gives your clients the feeling of belonging. here a few ideas to get you going. and we wish to connect to a higher power to help us through lives disappointments. etc…) Join in (crafts. cars. Well. diet foods. etc…) Be happy (books. and sex as a way to fulfill the emptiness but these are just quick fixes. plants. music. The major problem is many do not believe they can afford these items. books. movies. clothing. material possession. and nature such as gardening equipment. So. we feel empty. bath products. it is not that hard to think of great headlines. lingerie. here are a few to guide you in the right direction. food. They are not alone they have their pet that depends on them. and so on and so forth. Create Beauty (flowers. organization tools. or they have something to contribute. travel. When it comes to material items. However.These items include such things as a home. etc…) Believe it or not. etc…) Save fuel Indulge yourself (food. and more. pets. we all have the desire to understand the meaning to life. beauty products. There are many products that can help us feel connected to God. CD’s. books. Many elderly people have pets for that reason alone. books. others.24 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. candy. to ensure them they are not alone. pets. Own your home Look younger (clothing. books. etc…) Lose Weight Be Slim Set the mood (candles. since practically everyone desires these items. books. etc…)
there are many topics. have our country at peace with others. this in itself is very powerful then when you add the other words under this heading. “As you look over this list. along with the desire to have a purpose in life we also wish to live in a community or even a country where can live happily ever after. You can use many different headings included in the topics above and add a bit about achieving goals. These organizations not only give us a place to express our opinions. All of these things can be dealt with by joining clubs. sub-divisions. join with community activities. churches. but also give us the ability to belong and hopefully change things we do like.
. you will see for example I have Financial Abundance. and more. If you have any product that can appeal to the feeling of belonging then you can use headlines to grab the attention of many seeking to better their community or belong to meaningful organizations. It could be practically anything from finding a soul mate to getting a promotion. Some of the headlines that could work include: Make a difference You are home (communities.25 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. groups. this is not possible we search for ways in which to improve our community. When a person realizes what they need to achieve their most true desires to be a reality they will go for it. save money and make money. etc…) Join the fun Beautify your neighborhood Within the personal growth category. Since. X then hands out a list that will help each person create their own headlines. People are constantly looking for resources to better there life through personal growth. retirement communities. which are also found in the topics just discussed. in the same heading you have gotten the attention you desire. Dr. get along with our neighbors.Of course. and learn to tolerate other misgivings and learn cooperation when we cannot change the world.
The List The best headlines to use that will control the minds of your prospects include phrases as the ones listed below.26 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. • Financial Abundance • Save Money • Make Money • Live your Dream • Freedom to do what you want when you want • Be Happy • Have peace of mind • Enjoy life • More Time • Have more time to enjoy life • Save Time • Expand your Talent or Skill • Feel Capable in many areas of your life • Have Improved Health • More Energy • Less Pain • More stamina • Feel younger • Rid Stress • Part time work for full time pay • Less Frenzied • Freedom • More money • More free time • Vacations • More time with family
• Enhance your Confidence • Meaningful Work • Connect with others • Gain Popularity and Respect • Be praised • Be admired • Be honored • Control your destiny • Be in charge of your life • Boost your Self-Esteem • Know who you are • Gain confidence in your own talents or skills • Use your full Potential • Let yourself grow in both knowledge and skills • Achieve long lasting relationships • Sexual satisfaction • Close family bonding • Attract lifelong friends
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. let’s take a look at the various colors you can use for your fonts. however. However. Fonts for Success
“Okay. First. when we discuss fonts. There are two other fonts that I like to use especially for headings and sub-heading and they are Tahoma and Verdana. a colorful page can turn some clients away. There is no magical font that will cause someone to purchase a product or service. there are some fonts that have more power and influence over the mind than others. however. To draw attention. red is a great choice. “Is there a special font to draw attention and get people to buy?” Good.” Dr. we have to look at other aspects of the lettering used such as the color of the fonts and then on into the formatting. When you are deciding which colors to use understanding what type of effect the colors have on your visitors can be a godsend. this will give them more time for their brain to absorb the words on the page.
. however. Tahoma and Verdana cause the reader to slow down just a bit. those pretty and fancy fonts do look appealing. Color can add a lot to any plain website. Of course. thus more understanding. not the bright red. question. Time Roman size 12 is recommended to pull more conversion than any other font and is the one used most often on the internet. X pulls a piece of paper and reads aloud. A darker red will draw just as much attention and will be much easier to read. let’s see what other questions are in the box. but they do not make sales. Bright red on a website is not easy on your visitor’s eyes.9. Research has been done as to what color of text is converted into more sales and even the meaning of the colors.
characteristic Blue – reliable.29 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. “This is the list of colors and what they convey. dependable. to use them wisely. comfortable. Black font should be used for the majority of your website. The background color of the page is just as important as the text. while using other colors for headings. It is best to use a white or a pale yellow background. business Green – relaxing.Dr.
• • • • • • • • • • Black – Serious. This is better for conversion. brave. honest. sturdy. realistic. subheadings. This will give you website a feel of writing paper. sturdy. distinguished. superior Yellow – suggests optimistic and inspiring emotions
It would be best to not use one color on the entire page and use the various colors along with formatting. fervent White – wholesome. luxurious. cleverly wealthy Gray – solemn. and a few other keywords on your pages. Remember. passionate Orange. energetic Purple – classy. majestic Red – forceful.affectionate. down-to-earth. distinguishing. which we discuss next. safe Brown – practical. X then passes out a sheet of paper.
When you are planning to use these techniques there is a formula that works rather well. X. you may be asking is their anything else I should do.10. You should now understand the best fonts to use and the colors to use. underline.30 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. just reading ordinary copy can become very boring and when a person becomes bored they can miss the importance of your text. underline text. italics. Mr.
. and highlighting. we should go on to the next step. Each technique and the various combinations score points. Now. What a person sees when they first arrive to your website will give them their very first impression. You must also learn how to use such things as bolding important phrases. Honestly. This is where such things as bold text. The answer is yes. The higher the score the more conversion and also the importance you are trying to convey. The way in which your website appears to them as a large impact on whether they will purchase a single thing from you. Formatting Secrets
Now. italics text. that you know a bit about the fonts and colors to use. once again hands out pieces of paper with the chart. When you use embed commands on your website you should also learn to use the techniques I just mentioned to draw attention to the important phrases or certain words in your text. and highlighting text can become your best friend especially when it converts to sales.
It is important by itself but only a bit more than the other ones in comparison. B. A would be the scoring for the highest level of importance whereas C would be a bit lower. In addition.Bold and Highlighting together A – Bold. The reason being is that each of these are equal in their importance. Underline and bond and italics together receive a D. you must decide when you are creating your website copy what the phrases are that need to be emphasized and then choose the correct scoring. Now.The Chart
F – Italics D – Bold alone.31 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. Just like if you were speaking and you raised your voice on a few words. and Italics together
Now.Bold and Underline together B . to explain this scoring system. Highlighting. Bold. using highlighting can be hard on the eyes if used in excess. Italics receives an F because it is really only used to emphasize certain words. Bold and Italics together C ..
. and C scoring are the ones that are designed to show urgency and importance. Of course. Highlighting on the other hand only receives a C-. Using all of these together on your website will convert your text from a plain and boring website to one that is more enjoyable read and of course using this type of format will give you more sales. A.Highlighting C . Underline Alone.
All you have to do is to break up your commands or pause as you say the commands. The main thing to remember when using linear commands is to keep it uniform. bold it through the entire writing. In the written word. You can underline the commands. “Mr. These are very easy to use when speaking to customers. X. what are linear commands and can I use them in newsletters or website copy?” To answer this question. use bold print or in some cases just strike through the words. X pulls another piece of paper out of the box and reads. Linear Commands
Dr.32 Millions Through Mind Control – Controversial Marketing Techniques Revealed
..11. When you are using these linear commands all you have to do in print is to use a type of formatting that I explained earlier. If you bold the command. use italics. This will ensure the subconscious mind of those reading your written word will associate these words together. you can do the same thing.
. Linear Commands are a form of embedded commands only that they are considered to be quite a bit advanced to what most people normally use with any hypnotic commands.
X. could. etc.33 Millions Through Mind Control – Controversial Marketing Techniques Revealed
A person (can. X retrieved asked. imagine. Mr. then hands out three different pages to the group of eager students. realize. etc.)… It just makes sense to… It’s like you’re… Some people can… Some people (can.12. Presuppositions
The next question.)…
. When you combine multiple phrases in just one sentence this will increase the effect and the effect these phrases have on each other and will make your suggestions stronger and give a staggering effect. Dr. could. should. etc. picture. should. “Are there special words that I can use to work all with these embedded commands?” There are certain words that do convey different messages and when used together with other powerful and hypnotic words can have your visitors do almost anything you desire.)… As you… Find yourself… I don’t know how you… I like how you… I invite you to (notice.
. easily. quickly.34 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.When you… While you… You could (certainly. etc.
The list of powerful adverbs Absolutely Actually Allegedly Certainly Certifiably Clearly Definitely Dubiously Genuinely Hypothetically Irrefutably Logically Obviously Outwardly Positively Possibly Probably Questionably Really Reputedly Seemingly Speculatively Superficially Supposedly Surely Theoretically Truly Unlikely Unquestionably Verifiably
.35 Millions Through Mind Control – Controversial Marketing Techniques Revealed
14.36 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. Powerful Adjectives
The list of Powerful Adjectives Absolute Alleged Actual Authentic Believed Certain Certified Clear Claimed Definite Fact Factual Genuine Hypothetical Logical Obvious Positive Possible Professed Proven Purported Real Regarded Reputed Rumored So-called Superficial Supposed Sure Theoretical True Verified
How can you get them involved when they are reading instead of face-to-face? Easy. they will see this person and answer your question in their mind. Now. they not only feel involved but then you are in a way letting them make the decision so they can take credit for making the decision and this will give them an added boost to their ego. The question you ask will of course be better if it is related to the reading or to the conversation. or a person they trust for business matters. you will not hear their answer. this emotion will carry on throughout your conversation or through the remainder of your written words. Nevertheless. When they answer the question. do not be alarmed. When you consider what type of emotion you want your prospects to have before reading on you must look at the product or service you are selling.15.37 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. The best way in which to do this is to get them involved. even face to face you will not hear an answer. When you lead them with your question. In many cases. Questions that Drive
. You want them to answer a question that conveys a certain mood such as the first time they fell in love. If you begin with a question that asks them what type of person they would like to be. along with the words I just passed out you should realize that everyone loves to feel like they had something to do with the decisions they make in life whether it is purchasing a brand new car to choosing what their website will entail. Of course. with this information they will subliminally associate it with what they are reading or in the conversation. The question is being answered! Questions are always answered whether verbally or inside their head. ask a leading question. enjoying eating chocolate.
etc. “On this page are questions to direct the focus of your clients. where you also make a statement of fact.38 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. Dr. they will naturally take the statement as truth.”
The list of question that drive
Are you (curious. surprised.You can also use a leading question. X then passes out another typed page. or prospects. When the person reads the question along with the statement. excited. Will a couple of months be fast enough for you?” Whatever their answer. they have already accepted the statement as the average results they will encounter.
An example might be: “My clients see a change in their page ranking after a couple of months. customers.)…? Aren’t you…? Can you imagine…? Could you…? Do you think it’s possible that…? Don’t you…? How do you…? How would you…? If you could…?
39 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. etc.) to know that…? Would you ever…?
. etc.If you were to…? I’m (curious. wondering.) if you…? What is it that…? What will you do when…? Who would…? What would it be like if…? Would you be (curious. excited. surprised.
you must first get their mind going in a certain direction. picnicking with the family.
. You must use descriptive wording to have their subconscious mind go back to a time they associate with the emotion you want them to have such as “running to the ice cream truck on a summer afternoon. etc… with the products or services that you offer.40 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.16. adjectives.” All of these will of course trigger an emotion. However. you can also use descriptive wording to have them visualize themselves improving their life. or their first love. to get their emotions and feelings involved. and questions you must know by now that you are using all of these words to speak to the subconscious mind of your prospects. To get your prospects interested in what you have to offer. finding a soul mate. just like when you ask them a question that helps them recall a special event or emotion in their life. Descriptive Wording – Visualization
Along with all these adverbs.
however. it can be.17. questions. just shake their hand. These anchors are merely words that will trigger a certain emotion. you will reach out and touch them with words. or comments to have your prospects visualize this emotion..41 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. bold this text throughout the entire webpage. weight loss. etc. Face to face. Ask questions that involves financial freedom. Once you have the emotion you must trigger this emotion throughout your webpage or sales copy. you are more than likely telling yourself that you cannot reach out and touch the person. so one of the best ways in which to use trigger signals is to cater to each prospect individually. You must ensure that the emotion you desire is felt prior to a command. Have them click on the link to the answer that best fits them. Take your website. This places that emotion with that gesture. once they are there you can gently touch their arm. slide your hand down their arm. it can be done with the written word. Now. however. This link will take them to a page where you will be able to work within the emotion that this question triggered and also give you the chance to create a one on one feeling with your prospects. You may not think this can be done with the written word.
. however. or speak with a different tone. If you are focusing on financial freedom. Not everyone is going to feel the exact same emotion. Of course. free time. you cannot accomplish this if you are not face to face. First you use descriptive wording. true love. Trigger Signals (Anchors)
Along with descriptive wording you must learn to use trigger signals or what is known as anchors.
larger print.42 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. You can also use italic wording.
. or even different colors of text to anchor the words you wish to use. Just remember. you must bold the text each and every time to ensure their subconscious mind associates those phrases with the emotion. to always use the same effect on the text in order to achieve the same emotion.However.
beside it add the verb “become”. they know they are off the hook. processes. Using the hypnotic phrases that I passed you should be able to write many different formulas. Now. However. It is:
Hypnotic phrases plus Command verbs plus states. “Is there a secret formula?” Dr. X lets chuckles under his breath and says. X takes a deep breath and small sip of water. of course.” What do you have. The secret formula is really very simple.43 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. The Secret Formula
Dr. how are we doing? Let me see what else we can pull out of this box. Take the hypnotic phrase “You don’t have to. write “very excited. He then reads aloud. Okay. the very next crucial words are the embedded command.” Now.18.
Write these words down and you will see just how simple the formula is.” You have planted the seed. or experiences equal Embedded Commands.
. “You don’t have to become very excited. there is.” The very first thing your prospects read gives them free will. “become very excited.
The Power Words List [A] Absolutely Alert Allure Amazing Appetizing Applause Approved Assured Astonishing Attention Attractive Authentic Automatically
[B] Barnburner Beautiful Billboard Birth Blockbuster Bold Bonanza Boom Booming Bravo
. Dr. X states. web pages. or even while having a conversation.19.” This list are the most powerful hypnotic words that can be used for your sales copy. Power Words
While passing around another couple of sheets of paper.44 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. “Hypnotic power words are used to evoke emotional responses and generally work well with most prospects.
45 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Breakthrough [C] Challenge Challenging Colossal Complete Comprehensive Compromise Confidential Conquer Crammed Crazy Critical Crucial
[D] Danger Daring Dazzling Deluxe Destiny Dirty Disappear Discover Distinguished Dynamic Dynamics
[E] Eager Easy Effective Electrifying Endurance Enhanced Enormous Enterprising
46 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Epidemic Excellent Exceptional Excitement Exciting Exclusive Exploit Exponential
[F] Famous Fantastic Fascinating Favorable Finally First Flourishes Focus Fortune Free Freedom Full
[G] Generous Genuine Giant Gift Gigantic Greatest Growth Guaranteed
[H] Happy Helpful Heritage
47 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Highest Huge Hurry
[I] Imagination Imagine Immaculate Immediately Important Improved Income Incredible In-depth Ingenious Innovative Insatiable Instant Instantly Intensity Invaluable Ironclad Irresistible
[L] Largest Latest Leading Legendary Liberated Lifeblood Lifesaver Lifetime Lively
48 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Longevity Love Lucky Luxury
[M] Magic Mania Marvelous Masterpiece Mega-watt Millionaire Miracle Money Monumental
[N] Naked Nest egg New Nostalgic Novel Now
[O] Obsession Opportunities Outstanding Overwhelming
[P] Pay dirt Perfect Phenomenal Pioneer Pioneering
49 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Popular Power Powerful Practical Price-buster Profit Profitable Profitable decision Promising Proven
[R] Rare Rejuvenating Reliable Remarkable Reminiscent Renewed Renowned Results Reveal Revealed Revealing Revolution Revolutionary Reward Rich Right now Rock bottom Rush
[S] Slash Safe
Save Scarce Secret Sensational Sex Shrewd Simple Simplistic Sizzling Skyrocket Smart Special Specialized Stardom Startling Stop Strange Strong Stubborn Success Successful Suddenly Super Superior Surefire Surging Surprise Surprisingly Survival System
[T] Technology Tempting Terrific Tested Timely Today Trailblazing
.50 Millions Through Mind Control – Controversial Marketing Techniques Revealed
Tremendous Trick True
[U] Ultimate Unbeatable Uncommon Unconditional Unforgettable Uninhibited Unique Unlimited Unlock Unmatched Unparalleled Unsurpassed Unusual Upscale Urgent Useful
[W] Warning Wealth Win Wonderful
[Y] Yes You Young
.51 Millions Through Mind Control – Controversial Marketing Techniques Revealed
greed. and the formula. or experience. Next. In order to do this you need to embed these feeling along with the benefits into a longer sentence. we need a state. curiosity. this may not be the feeling you wish your readers to have when applied to your product or service. I will use: “I invite you to …. you have. Using these Mystical (Hypnotic) Powers
Now. “I invite you to feel young and vibrant. you are more than likely wondering how to put all this together to hypnotize your prospects into buying customers. We can use young and vibrant. You must make the decision as to how you want your readers to feel specifically in a way that relates to your product or service.20. let’s look at the formula again. Hypnotic phrases plus Command verbs plus states. excitement.
. Therefore. Of course.”. Now we need a verb. There are many feelings that you can convey that might work better such as hope. all the words that are powerful to use. who really gets excited about spending their hard money on a product or service. anticipation. you have to add the benefits your readers will get when they buy your product or service.” Of course. Take the list of Presupposition Phrases. process. or experiences equal Embedded Commands. Now. and interest among many more. Well. we can use feel. For this example.52 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. processes. that you have all the ammunition for embedding commands.
.53 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. What would happen if you agree with me? Now you have the opportunity to buy today. As you read each words of this website notice the enthusiasm you feel. you can make more money. you will need to start adding embedded commands into your copy. Some of the best commands for this include: • • • • • • • • • • agree with me Believe me Buy today call me change your life decide now desire more do what I say read each word trust me
When you are writing for prospects. you can add these commands in longer sentences such as: • • • • It's not necessary to decide now. As you read through this website notice how you become fascinated in all the ways.
Okay. do you act on it? I wonder how rapidly you'll feel the hope of meeting gorgeous women wherever and whenever you want.Examples of this could be: What would it be like to get really excited about making a living on the internet? When you are curious. now you have their attention.
“Knowledge is the key. there will be no stopping you on your journey to riches. “You now know how to use these hypnotic powers to convert your prospects into happy and content clients or customers. . Dr. you must also remember when using embedded commands that you mark out the command in some way such as bold. italics. or highlighted. If you are sure you desire success with embed commands. your new discovered skills should be used to persuade prospects to do something they already have the desire to do or something that will be beneficial to them.”
. But remember. Looks around the room once more ‘Now go forth and benefit from the skills you have learned…”… He continued. . do not over use! It is best to sprinkle the commands throughout the page instead of overusing. underlined. colored.However.54 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. to success. X . Once you learn how to use this power.
that is what we are saying. most popular gurus offer quality products with little to no false information in their sales pages? Yes.
Going to the dark side doesn’t have to mean selling your soul when it comes to online marketing. and some that weren’t even made? The answer is they would be satisfied. and shoddy sales tactics left. and have a look at what they promise. and by over delivering a quality product you will surely become a king in the sales community. and by using the dark powers for good. Take time to notice how often these marketers are making sacrifices to make sure the product is quality. promote. How do I know this? I work with them. This is something that we could refer to as the ‘quality key’.Additional Publisher Comments:
What lessons can be gleamed from these skills to help you profit? The answer is surprisingly simple. Short term the sales might start out slow. your reward will be not only financial. that make people rave about your products. it might not make sense until you put it into action. for the first time in a long time. and stay there. they would be happy with the product.55 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. and adjusting them to only include truth. If you take the methods described throughout this book. or her list. and add in quality and honesty to the mix. The answer is so amazing. most successful marketers. but as the individual builds his. and unbelievably powerful. that delivered on every single promise made on the sales page.
By taking the above skills. it can mean being the exception to the rule. and starts to gain a reputation for quality. but also allow you to sleep easy at night knowing you aren’t tricking anyone about what you are trying to sell. and what they don’t. Within a short period of time it will become evident that this is the true route to success. and truly reap the rewards.
. and distribute quality products in a light that isn’t offering any false promises almost always win in the long term.
Look at the largest. Are we saying the best. buyers will never go anywhere else for their products in your niche. and the sales pages aren’t making false promises.
How would the customers feel if they actually purchased a quality product. because that is the truth.
Utilizing the quality component is the secret the absolute most successful marketers use to become gurus. and making promises you can keep. as I have worked with all the other marketers that release false hopes. you will create a monster of a sales pitch that can convert even the most stubborn of visitors to buyers. The amazing truth is those that build. and right.
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