Million$ Through

Mind Control
Controversial Marketing Techniques Revealed...

About This Book
Published In The United Kingdom by Hodgkinson Marketing Limited Copyright Hodgkinson Marketing Ltd 2007 All Rights Reserved

Millions Through Mind Control
ALL RIGHTS RESERVED: No part of this book may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the publisher. DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. It does not necessarily represent the view nor marketing practices undertaken by the publisher. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions.

While every attempt has been made to verify the information provided in this book, neither the author, publisher nor their affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This book is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state.

Any reference to any person or business whether living or dead is purely coincidental.


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A Foreward By The Publisher:
Let’s start by saying how privileged you are to have secured a copy of this book, as it might not be available for long. There are many a marketers that would rather you not read this pertinent and somewhat disturbing information.

The factual basis of this information is unquestioned, and this could put many of your favorite marketers in a light you maybe not used to seeing them in. What’s more, seeing these secrets revelead may also be especially difficult for those who depend on using them to deceive their customers into making impulse sales.

You are about to read what many would deem controversial…

At the very least you will learn how to identify when you are being manipulated and at best you will become able to implement these skills to improve your own sales and build better relationships with your customers. We would like to think that you will not use what you learn to trick your potential customers into sales, but rather use the skills to empower your customers to see the true potential of your products.

Some would refer to these skills as ‘black hat’ and argue against their use and our publication of this book - We disagree – Our goal here is to bring these skills to your attention, to inform and educate you our reader.

Those that wish to remain ignorant should read no more, but if you are ready to learn what the sales professionals in the know have been up to for years, read at your own risk of becoming more educated, and more powerful in your business dealings.

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Millions Through MindControl – Contents

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.

Introduction Some Call It NLP A Glimpse Into Embed Commands Making Embed Commands Work For You The Real Benefits Of Embed Commands Hypnotic Influences - Gaining trust Dr. X's Hypnotic Phrases Headlines that will Control the Mind Fonts for Success Formatting Secrets Linear Commands Presuppositions Powerful Adverbs Powerful Adjectives Questions that Drive Descriptive Wording - Visualization Trigger Signals (Anchors) The Formula Power Words Using these Mystical (Hypnotic) Powers

Additional Publisher Comments About The Book Further Reading . . .

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and hang onto every word on your web pages. Dr. X looked across the room and continued . there will be no stopping you on your journey to riches. let me introduce myself. “Knowledge is the key. I have the power to turn your prospects into buying customers with my hypnotic words that will empower them to purchase. I am Dr.” -6Millions Through Mind Control – Controversial Marketing Techniques Revealed . X observes that young and old. . men and women. sales pages. X . Once you learn how to use this power. join. . newsletters.” Dr. but I am here today to teach you the exact same mind controlling techniques. and people from all walks of life have come to seek his mind controlling and hypnotic powers. speeches.” “Your about to discover how anyone at any age can learn how to persuade others into doing anything and everything they want. . “First. . and any other kind of communication. to success.” “Not only do I have mastery over these mystical powers.Looking out across the room.

but it is also based on the thought that we do not use all of our senses and only perceive the world around us by our own experiences. which can cause problems.” Mr. place your questions in this box as it is passed around and I will answer them shortly.Language or Linguistic Maps . So according to what type of map we have is how we react in our environment.2. let me explain exactly what we are really working with so you will understand the terms and meanings. This in essence means that the way in which we act or feel is based on how we perceive the world instead of the real world.mind & body What we say . principles and conjecture. Not only is NLP the underlying language and behavior of a person. This concept teaches that our mind-body and what we say all work together to form what we see of the world or in essence: Neuro . beliefs. -7Millions Through Mind Control – Controversial Marketing Techniques Revealed .Programming Our maps of the world decide our own feelings and our behavior. Some Call It NLP… “Before I answer any questions. If a person has a map that is weak or impractical. “Please. Neuro-Linguistic Programming calls the perception that every individual has of the world his or her “map”.” Now. This order or structure can be organized into a mimicking form. began. NLP is founded on the idea that the language and behavior of a person is extremely ordered. NLP stands for Neuro-Linguistic Programming. This means that others can copy the language or behavior of another to produce the same results in order to improve their late comings. X. These behaviors and language can be either functional or dysfunctional. it can restrict the choices that they make in life.

. and beliefs to better ones own maps of the world.During therapy. -8Millions Through Mind Control – Controversial Marketing Techniques Revealed . in the meaning that they are successful. . Harnessing this power in the way of modeling after another that has a great map. on the agenda is learning how to use this therapy to model another person’s behaviors. each and every person can structure their maps to achieve the same goals. strategies. have a good outlook on life. and then constructive patterns can be taught to replace the ones restricting our behavior. Next. language. and enjoy life to its fullness. people learn what their maps include and it can help them recognize any of the destructive patterns of thinking. Now you understand the principals we can begin .

If you listen and pay attention to the English language. An embedded command is a technique used in NLP. He has a half smile on his face as he reads. The reason people use embed commands is to get their listener to do something you wish them to do in a non-intrusive or demanding manner. -9Millions Through Mind Control – Controversial Marketing Techniques Revealed . X places his hand into the box and pulls out a small piece of paper. A Glimpse Into Embed Commands “Okay. This is done by using presuppositions.” Dr.3. “What are embed commands?” “Very good question.” I just explained what NLP is and now that you all understand you just have to go a bit deeper to comprehend embed commands or embedded commands. Embedded commands utilize the use of a commanding tone to be effective. with the tone however being in the form of a command. now let’s see what type of questions you have come up with for me to answer. The command generally formulates words into a question. you will notice that a command ends with down turn in the tone of voice used. which will plant a thought in the mind of another person just beneath that person’s conscious awareness. Presuppositions are conjectures disguised within the structure of language.

X then pulls out another question. If you learn to use embedded commands properly. The subconscious mind will receive a straightforward and exact command. This embed commands that you send will have precise thought patterns and in most cases the person hearing these commands will do whatever it is you desire. “How do embed commands work and how can they benefit me?” Okay. on to explain how they work. It is through repeated patterns that are subconscious learns how to act to our surroundings. like I stated previously. embedded commands are patterns of our language that speak directly to the subconscious bypassing the conscious mind totally. Now. Making Embed Commands Work For You Dr. It is familiar with responding or remembering the actions that you perform each and every day. These commands influence people at the subconscious level which gives you the power to direct people to take certain or specific actions.4. Your subconscious mind runs all by itself. .10 Millions Through Mind Control – Controversial Marketing Techniques Revealed . you will be able to create language patterns that will make your subconscious mind wake up and listen. which will force it to act. Just because you subconscious mind receives this command does not mean it will act on it immediately.

you are commanding in a roundabout way. it will result in the action that you desire for the person in fact to achieve. investors. to purchase.11 Millions Through Mind Control – Controversial Marketing Techniques Revealed . accept the offer. You are just putting the thought in their subconscious and their mind will do the work at convincing them to do the action. With embedded commands. you are speaking to them on their subconscious level. or whatever else you may need them to do. . the command will not sink into the subconscious and you will not see any results. You may now ask how can there be no opposition? You are not speaking to these people on the conscious level of their minds. If you only plant the command one or two at a time. Remember. the results of the action are not immediate it takes time for the full effect to be seen. Embedded commands are 1 to 4 different word groups in which a person is ordered to do an action. thus the embed command has to grow into the action. you may talk with banks.5. the subconscious will look for patterns. Embed commands are similar to the effect of a nuclear bomb. to sign the contract. What good are embed commands to me? On an average day. or even co-workers. when the patterns make sense to the subconscious mind. the mind does the rest. It will evaluate and make a decision based on what it has heard. The Real Benefits Of Embed Commands Okay. The subconscious mind is looking for patterns of thinking. Once you have planted the commands. what does all of this mean to you? You have heard every word that I have spoken. customers. The best part is you will not have any opposition at all. but now you want to get down to the meat of the questions. you can have the power to convince them to sell.

is because your subconscious mind trusts the man in the business suit as an upstanding individual that knows what he is talking about. On down the block.” “No matter who you are or just how unprejudiced you think you are there are those that you do not trust from first glance.” “How many of you do not trust car salesmen? This is because you have been repeatedly told over and over again. Not every car salesman is going to give you a bad deal. He begins to tell you about the same terrific money making deal. you meet another man.” Dr.” “This is true on every field. There are different levels in which you can mimic others such . wearing sunglasses. how they cannot be trusted. Therefore. whereas. “You are prejudiced when it comes to trust. He begins to tell you about a terrific money making deal he has. The reason this is so. This can be done by perceiving others behavior and mimicking or mirroring it so to speak.6. This does not make you a prejudiced person and you may not even believe these words. We trust those that are more like ourselves or ones that we have been conditioned to believe. X commanded. holes in his jeans.” “A man comes up to you with long uncombed hair. You immediately ignore his proposal and believe he does not know what he talking about.” All of us resist people we do not trust. even though it starts in our subconscious mind. just as every young man with long hair and holes in their jeans aren’t criminals. in a business suit and clean-shaven. Hypnotic Influences – Gaining the trust of your prospects “To go along with using embed commands and how to implement them you must first gain the trust of your prospects.” “You listen to the second person.12 Millions Through Mind Control – Controversial Marketing Techniques Revealed . you must learn how to get your prospects to trust you with an unconscious connection. however. a person that appears unkempt with holes in their jeans are ones you should stay clear of. pay attention to these words.

In order to mimic or mirror speech you must understand there are three important aspects. facial expressions. Choose a small group and watch them. tempo. With this power. specific vocabulary. posture. kinesthetic metaphors or visual imagery while speaking? You do not use these new hypnotic powers to make people do things that only you wish. You can even mimic your prospects breathing. you will not only be able to mirror their behavior but put yourself in the lead of the conversation. tempo. tone of voice. and utilization of their authority submodalities. body posture and movement stiff or relaxed.13 Millions Through Mind Control – Controversial Marketing Techniques Revealed . . I think it’s time for an example . and even language. and volume • Specific Vocabulary includes: certain words or phrases that are used frequently that you will need to incorporate into your conversation • Utilization of their authority submodalities includes: Do they use auditory. posture. which are the quality of the voice. • Quality of Voice includes: pitch and tone. . you can mirror their behavior and feed it back to them using their tone of voice. watch the next time you are in a group of people. soon they will be using similar hand gestures. body language. accent. language and manners proper or casual. By paying attention to a person. We naturally mirror others. and gestures. emotion. . if you do not believe this. You get them to do things they want to do with the power of embedded the way they dress casual or business.

Dr. that some people find they really want to purchase this software. You can also use the same sentence and use other hypnotic phrases such as: I don’t know if you knew it. This makes their mind want to learn more. At this point. “Please. but some people find they really want to purchase this software. “You know. Therefore. And I’d like to have you discover…that some people find they really want to purchase this software.14 Millions Through Mind Control – Controversial Marketing Techniques Revealed . you planted an embedded command with those small words. You are directing their subconscious mind to think about things they may not know or things they may not have discovered.Take a look at this sentence: “You should buy this software.” .” Now look at the same sentence only written a little differently.” What happened in the second sentence is that you let the person know that other people want to purchase this software and like most people they believe in their own minds they are better than most people or at least want to know as much as everyone else out there. take one and pass the rest around. Learning to use hypnotic phrases in your conversation will give you the power over your prospects and they will in turn do what you wish. X opens his briefcase and pulls out several sheets of paper.

“This is a list of hypnotic phrases that can aid you in influencing your prospects do take action. Using these phrases should come naturally instead of sounding as if you have placed them in the sentence awkwardly. .15 Millions Through Mind Control – Controversial Marketing Techniques Revealed .” Study them and learn to use them in your every day conversations.

X’s Hypnotic Phrases All that really matters… All that’s really important… Almost as if… Almost as though… And I want you to notice something that’s happening to you.16 Millions Through Mind Control – Controversial Marketing Techniques Revealed .7. And I think you’re going to enjoy being surprised that… And I wonder if you’ll be curious about the fact that you… And I’d like to have you discover… And maybe you’ll enjoy noticing… And sooner or later. Dr. I don’t know just when… And you begin to wonder when… And you will be surprised at… And you may notice… And you can wonder… And you can be pleased… And your unconscious mind can enable you to… And do you notice the beginning of…? And it appears that already… .

in an interesting way. And while you wonder that. and other feelings you’ve had.17 Millions Through Mind Control – Controversial Marketing Techniques Revealed . you really can’t help but notice… And that’s just fine… And that’s all right… And would you be willing to experience…? At first…. you’ll discover… And it’s very rewarding to know that… And. (Use his or her Name Here!). you know better than anyone that… And that will probably remind you of other experiences. I want you to discover that… And as that occurs.And if you wish… And you can wonder what… And. some people enjoy… Before you think about… Before you… …by just noticing. . and it doesn’t really matter. Can you notice…? Have you begun to notice that yet? I don’t know if… I don’t know if you’re aware of these changes. but later… At times like this.

how easily… I wonder if you’d like to enjoy… I wonder if you’ll be surprised to discover that… I wonder if you’ve ever noticed… I wonder if you’ll decide to…or… I wonder if you’ll be reminded… I wonder if you’ll be pleased to notice… I wonder if you’ll be interested. to… I would like you to appreciate the fact that… I would like you to discover something… I’d like you to begin allowing… I’d like you to let yourself become more and more aware of… I’d like you to begin allowing… …In a way that meets your needs. In all probability… It may be that you’re already aware of… It may be that you’ll enjoy… . which is I wonder if you’ll be curious. I want to remind you of something that you probably already know. in learning how. as you notice… I wonder if you’ll enjoy how naturally.I want you to enjoy this experience.18 Millions Through Mind Control – Controversial Marketing Techniques Revealed .

19 Millions Through Mind Control – Controversial Marketing Techniques Revealed .It’s going to be a pleasure to… It’s so nice to know… It’s very positive and comforting to know… Kind of like… Maybe it will surprise you to notice that… Now I’d like you to have a new experience. Now of course I don’t know for sure what you’re experiencing. But perhaps you’re… One of the things I’d like you to discover is… One of the first things you can become aware of is… Perhaps sooner than you expect… Perhaps noticing… Perhaps beginning to notice… Perhaps you wouldn’t mind noticing… Perhaps even taking a special kind of enjoyment (in your ability to)… So that it’s almost as if… That’s okay. is the ability of your mind to… With your permission… . The next time you… The really important thing is just to be fully aware of… What’s important.

You don’t need to be concerned if… You already know how to… You’ll be fascinated and feel a strong compulsion to… Very likely… .20 Millions Through Mind Control – Controversial Marketing Techniques Revealed .

thus reading more embedded commands that will get them to purchase your product or service. you will need to learn how to write headlines that will control the mind of your prospects. you must get the attention of prospects. most people want to know at a glance what the letter is all about. you want the headline of your article or website copy to make them read more. Three elements you must have in your headline to control the mind include: Engagement: The easiest way to engage thought is by asking an open-ended question Curiosity: Mother Nature has endowed each of us to be curious creatures. . appeal to a person’s curiosity and you can hypnotize almost everyone in doing anything. this is possible. Headlines that Control the Mind Okay. The first short headline should lead into the longer headline. you may be asking yourself.21 Millions Through Mind Control – Controversial Marketing Techniques Revealed . Short and Sweet: In general. to expound on the way in which embed commands can help you with your business you must now dig a bit deeper than just hypnotic phrases. Yes. In order to do this you must have a great headline that will draw them in and then control them into reading more and more of your content. Now. You need to create cravings if you want prospects. which can be more hypnotic than the first one.8. You can always use a longer headline as a secondary headline or subheadline. Along with hypnotic phrases that you can use when talking or writing copy. Use a headline that is short. If you want to benefit. how can a headline control the mind? Well.

Remember. relationships. Headlines for health fitness products could include: Eat Right Stay Fit Feel Young Gain Energy Enjoy Less Pain Now. one of the questions that I pulled out of the box asked what products a person should sell in order to make money with these powers. vitality. connection with a high power. material items. exercise.In reality.22 Millions Through Mind Control – Controversial Marketing Techniques Revealed . What do you look for when it comes to your own relationships? . people do not purchase products. and personal growth. everyone wants to look and feel younger. For example. Now. they purchase altered states of emotion. The answer is quite simple. agility. You must convince your prospects that the product will give them something they desire or crave. on to relationships. which I explained above. There are seven areas of human desire that make people spend money which include health and fitness. or anything else they desire when it comes to their overall health. products in the health and fitness area should give people nutrition. endurance. For you the best part is they want this fast and easy! Cater to these ideas when you use a headline for health and fitness products. have more energy. You must have a product that is in the area of human desire. thinner. and of course have more stamina. community and nation. finances and employment.

girlfriends. every person is searching for the same exact things. you need to appeal to the inner heart of those wishing to find meaningful work. If you had the time. co-workers.Well. and have money. and mentors. they want employment so they have the money so they do not have to work. family.23 Millions Through Mind Control – Controversial Marketing Techniques Revealed . The money is the item that gives them the ability to purchase the things they desire in life. If you have a product that will aid people in helping them with their relationships then you must use headlines that state this fact. If your product is in this area. spouses. and find new outlets for their talents. Finances and employment is one of the topics that you hear in conversations no matter where you go. . Money is not the true reason people wish to work. When you are talking about relationships this includes boyfriends. Headlines for relationships products can include: Attract the opposite sex Find True Love Improve Communication with your kids Be noticed by your Boss Be admired by coworkers Every person in the world must work to have a roof over his or her heads. Headlines for finances and employment could include: Be successful Gain more knowledge Scale the ladder of success Get the promotion you deserve Fire your boss What material items do you desire? Just stop and think about it for a minute. you more than likely could come up with a very long list of material items that you would really love to own. So would the rest of the people in the world. neighbors. gain promotions. have a car. bosses. children.

They are not alone they have their pet that depends on them. and we wish to connect to a higher power to help us through lives disappointments. we feel empty. etc…) Believe it or not. CD’s. books. here are a few to guide you in the right direction. food. etc…) Save fuel Indulge yourself (food. books. etc…) Get a pet (pet supplies. etc…) . beauty products. we all have the desire to understand the meaning to life. etc…) Lose Weight Be Slim Set the mood (candles. etc…) Be happy (books. There are many products that can help us feel connected to God. others. etc…) You are not alone (cruises.These items include such things as a home. Own your home Look younger (clothing. The best headlines for material items has quite a bit to do with the product you are selling. or they have something to contribute. The major problem is many do not believe they can afford these items. since practically everyone desires these items. plants. books. and nature such as gardening equipment. material possession. and more. books. pets. etc…) Join in (crafts. and so on and so forth. Many elderly people have pets for that reason alone. landscape equipment. pets. what type of headlines will work to draw attention to this emotion? Just make sure you have products that gives your clients the feeling of belonging. Well. However. and sex as a way to fulfill the emptiness but these are just quick fixes. books. organization tools. So. clothing. movies.24 Millions Through Mind Control – Controversial Marketing Techniques Revealed . When it comes to material items. it is not that hard to think of great headlines. candy. here a few ideas to get you going. diet foods. Many of us turn to drugs. music. bath products. Create Beauty (flowers. cars. to ensure them they are not alone. lingerie. pets. travel.

along with the desire to have a purpose in life we also wish to live in a community or even a country where can live happily ever after. and more. “As you look over this list. churches. When a person realizes what they need to achieve their most true desires to be a reality they will go for it.25 Millions Through Mind Control – Controversial Marketing Techniques Revealed . join with community activities. etc…) Join the fun Beautify your neighborhood Within the personal growth category. X then hands out a list that will help each person create their own headlines. You can use many different headings included in the topics above and add a bit about achieving goals. retirement communities. These organizations not only give us a place to express our opinions. in the same heading you have gotten the attention you desire.Of course. Some of the headlines that could work include: Make a difference You are home (communities. Since. have our country at peace with others. there are many topics. People are constantly looking for resources to better there life through personal growth. you will see for example I have Financial Abundance. Dr. but also give us the ability to belong and hopefully change things we do like. If you have any product that can appeal to the feeling of belonging then you can use headlines to grab the attention of many seeking to better their community or belong to meaningful organizations. It could be practically anything from finding a soul mate to getting a promotion. save money and make money. this is not possible we search for ways in which to improve our community. get along with our neighbors. . sub-divisions. this in itself is very powerful then when you add the other words under this heading. and learn to tolerate other misgivings and learn cooperation when we cannot change the world. groups. which are also found in the topics just discussed. All of these things can be dealt with by joining clubs.

26 Millions Through Mind Control – Controversial Marketing Techniques Revealed .The List The best headlines to use that will control the minds of your prospects include phrases as the ones listed below. • Financial Abundance • Save Money • Make Money • Live your Dream • Freedom to do what you want when you want • Be Happy • Have peace of mind • Enjoy life • More Time • Have more time to enjoy life • Save Time • Expand your Talent or Skill • Feel Capable in many areas of your life • Have Improved Health • More Energy • Less Pain • More stamina • Feel younger • Rid Stress • Part time work for full time pay • Less Frenzied • Freedom • More money • More free time • Vacations • More time with family .

27 Millions Through Mind Control – Controversial Marketing Techniques Revealed .• Enhance your Confidence • Meaningful Work • Connect with others • Gain Popularity and Respect • Be praised • Be admired • Be honored • Control your destiny • Be in charge of your life • Boost your Self-Esteem • Know who you are • Gain confidence in your own talents or skills • Use your full Potential • Let yourself grow in both knowledge and skills • Achieve long lasting relationships • Sexual satisfaction • Close family bonding • Attract lifelong friends .

let’s see what other questions are in the box. Tahoma and Verdana cause the reader to slow down just a bit. Time Roman size 12 is recommended to pull more conversion than any other font and is the one used most often on the internet. not the bright red. when we discuss fonts. we have to look at other aspects of the lettering used such as the color of the fonts and then on into the formatting. X pulls a piece of paper and reads aloud. Fonts for Success “Okay. A darker red will draw just as much attention and will be much easier to read. Research has been done as to what color of text is converted into more sales and even the meaning of the colors. a colorful page can turn some clients away. however. question. Of course. let’s take a look at the various colors you can use for your fonts.” Dr. there are some fonts that have more power and influence over the mind than others. but they do not make sales. When you are deciding which colors to use understanding what type of effect the colors have on your visitors can be a godsend. this will give them more time for their brain to absorb the words on the page. . thus more understanding. those pretty and fancy fonts do look appealing. “Is there a special font to draw attention and get people to buy?” Good. To draw attention. Bright red on a website is not easy on your visitor’s eyes. Color can add a lot to any plain website. First.9. red is a great choice. However.28 Millions Through Mind Control – Controversial Marketing Techniques Revealed . There are two other fonts that I like to use especially for headings and sub-heading and they are Tahoma and Verdana. however. however. There is no magical font that will cause someone to purchase a product or service.

characteristic Blue – reliable. . “This is the list of colors and what they convey. sturdy. superior Yellow – suggests optimistic and inspiring emotions It would be best to not use one color on the entire page and use the various colors along with formatting. sturdy. down-to-earth. X then passes out a sheet of paper. passionate Orange. subheadings. energetic Purple – classy.29 Millions Through Mind Control – Controversial Marketing Techniques Revealed . brave. This is better for conversion. safe Brown – practical.affectionate. luxurious. This will give you website a feel of writing paper. distinguished. and a few other keywords on your pages. which we discuss next. majestic Red – forceful.Dr. to use them wisely. It is best to use a white or a pale yellow background. realistic. fervent White – wholesome. distinguishing. The background color of the page is just as important as the text. comfortable. while using other colors for headings. The List • • • • • • • • • • Black – Serious. Black font should be used for the majority of your website. honest. dependable. business Green – relaxing. Remember. cleverly wealthy Gray – solemn.

When you are planning to use these techniques there is a formula that works rather well. The higher the score the more conversion and also the importance you are trying to convey. Mr. we should go on to the next step. Each technique and the various combinations score points. once again hands out pieces of paper with the chart.10. You should now understand the best fonts to use and the colors to use. . What a person sees when they first arrive to your website will give them their very first impression. just reading ordinary copy can become very boring and when a person becomes bored they can miss the importance of your text. This is where such things as bold text. X. The way in which your website appears to them as a large impact on whether they will purchase a single thing from you. and highlighting. and highlighting text can become your best friend especially when it converts to sales. The answer is yes.30 Millions Through Mind Control – Controversial Marketing Techniques Revealed . italics text. Now. Formatting Secrets Now. You must also learn how to use such things as bolding important phrases. underline. When you use embed commands on your website you should also learn to use the techniques I just mentioned to draw attention to the important phrases or certain words in your text. underline text. Honestly. italics. you may be asking is their anything else I should do. that you know a bit about the fonts and colors to use.

. to explain this scoring system. Italics receives an F because it is really only used to emphasize certain words. Bold and Italics together C .. Of course. Bold. Underline Alone. In addition. Highlighting on the other hand only receives a C-. Using all of these together on your website will convert your text from a plain and boring website to one that is more enjoyable read and of course using this type of format will give you more sales. A would be the scoring for the highest level of importance whereas C would be a bit lower.The Chart F – Italics D – Bold alone. B.Bold and Underline together B . you must decide when you are creating your website copy what the phrases are that need to be emphasized and then choose the correct scoring. The reason being is that each of these are equal in their importance. and C scoring are the ones that are designed to show urgency and importance. Highlighting. and Italics together Now. A. Just like if you were speaking and you raised your voice on a few words. Underline and bond and italics together receive a D. using highlighting can be hard on the eyes if used in excess.Bold and Highlighting together A – Bold.Highlighting C . It is important by itself but only a bit more than the other ones in comparison.31 Millions Through Mind Control – Controversial Marketing Techniques Revealed . Now.

you can do the same thing. All you have to do is to break up your commands or pause as you say the commands. The main thing to remember when using linear commands is to keep it uniform. “Mr.32 Millions Through Mind Control – Controversial Marketing Techniques Revealed . . X pulls another piece of paper out of the box and reads. what are linear commands and can I use them in newsletters or website copy?” To answer this question. Linear Commands Dr. These are very easy to use when speaking to customers. bold it through the entire writing. When you are using these linear commands all you have to do in print is to use a type of formatting that I explained earlier. use italics. X. You can underline the commands. use bold print or in some cases just strike through the words. Linear Commands are a form of embedded commands only that they are considered to be quite a bit advanced to what most people normally use with any hypnotic commands.. If you bold the command.11. In the written word. This will ensure the subconscious mind of those reading your written word will associate these words together.

“Are there special words that I can use to work all with these embedded commands?” There are certain words that do convey different messages and when used together with other powerful and hypnotic words can have your visitors do almost anything you desire. should. etc. etc. picture. Mr. could. X. X retrieved asked.12. When you combine multiple phrases in just one sentence this will increase the effect and the effect these phrases have on each other and will make your suggestions stronger and give a staggering effect. Dr. could. then hands out three different pages to the group of eager students. realize. imagine. should.)… . etc.)… As you… Find yourself… I don’t know how you… I like how you… I invite you to (notice. Presuppositions The next question.)… It just makes sense to… It’s like you’re… Some people can… Some people (can.33 Millions Through Mind Control – Controversial Marketing Techniques Revealed . Presupposition Phrases A person (can.

)… . etc. quickly. easily.When you… While you… You could (certainly.34 Millions Through Mind Control – Controversial Marketing Techniques Revealed .

35 Millions Through Mind Control – Controversial Marketing Techniques Revealed . Powerful Adverbs The list of powerful adverbs Absolutely Actually Allegedly Certainly Certifiably Clearly Definitely Dubiously Genuinely Hypothetically Irrefutably Logically Obviously Outwardly Positively Possibly Probably Questionably Really Reputedly Seemingly Speculatively Superficially Supposedly Surely Theoretically Truly Unlikely Unquestionably Verifiably .13.

36 Millions Through Mind Control – Controversial Marketing Techniques Revealed . Powerful Adjectives The list of Powerful Adjectives Absolute Alleged Actual Authentic Believed Certain Certified Clear Claimed Definite Fact Factual Genuine Hypothetical Logical Obvious Positive Possible Professed Proven Purported Real Regarded Reputed Rumored So-called Superficial Supposed Sure Theoretical True Verified .14.

Nevertheless. If you begin with a question that asks them what type of person they would like to be. Questions that Drive Now. you will not hear their answer. along with the words I just passed out you should realize that everyone loves to feel like they had something to do with the decisions they make in life whether it is purchasing a brand new car to choosing what their website will entail. this emotion will carry on throughout your conversation or through the remainder of your written words. The question you ask will of course be better if it is related to the reading or to the conversation. or a person they trust for business matters. Of course.15. . When you consider what type of emotion you want your prospects to have before reading on you must look at the product or service you are selling. even face to face you will not hear an answer. ask a leading question.37 Millions Through Mind Control – Controversial Marketing Techniques Revealed . The best way in which to do this is to get them involved. The question is being answered! Questions are always answered whether verbally or inside their head. with this information they will subliminally associate it with what they are reading or in the conversation. Now. How can you get them involved when they are reading instead of face-to-face? Easy. When they answer the question. In many cases. do not be alarmed. they not only feel involved but then you are in a way letting them make the decision so they can take credit for making the decision and this will give them an added boost to their ego. You want them to answer a question that conveys a certain mood such as the first time they fell in love. When you lead them with your question. enjoying eating chocolate. they will see this person and answer your question in their mind.

customers. Dr.)…? Aren’t you…? Can you imagine…? Could you…? Do you think it’s possible that…? Don’t you…? How do you…? How would you…? If you could…? . An example might be: “My clients see a change in their page ranking after a couple of months. “On this page are questions to direct the focus of your clients.” The list of question that drive Are you (curious. where you also make a statement of fact. they have already accepted the statement as the average results they will encounter. etc. excited. surprised. Will a couple of months be fast enough for you?” Whatever their answer. or prospects. When the person reads the question along with the statement. they will naturally take the statement as truth.You can also use a leading question. X then passes out another typed page.38 Millions Through Mind Control – Controversial Marketing Techniques Revealed .

) if you…? What is it that…? What will you do when…? Who would…? What would it be like if…? Would you be (curious. excited.39 Millions Through Mind Control – Controversial Marketing Techniques Revealed . wondering.If you were to…? I’m (curious. etc.) to know that…? Would you ever…? . surprised. etc.

You must use descriptive wording to have their subconscious mind go back to a time they associate with the emotion you want them to have such as “running to the ice cream truck on a summer afternoon. or their first love.40 Millions Through Mind Control – Controversial Marketing Techniques Revealed . etc… with the products or services that you offer. just like when you ask them a question that helps them recall a special event or emotion in their life. and questions you must know by now that you are using all of these words to speak to the subconscious mind of your prospects.” All of these will of course trigger an emotion. However.16. to get their emotions and feelings involved. Descriptive Wording – Visualization Along with all these adverbs. . finding a soul mate. you must first get their mind going in a certain direction. you can also use descriptive wording to have them visualize themselves improving their life. picnicking with the family. To get your prospects interested in what you have to offer. adjectives.

so one of the best ways in which to use trigger signals is to cater to each prospect individually. weight loss. Of course. you will reach out and touch them with words. or speak with a different tone. . it can be done with the written word. just shake their hand. etc. If you are focusing on financial freedom. Trigger Signals (Anchors) Along with descriptive wording you must learn to use trigger signals or what is known as anchors. Have them click on the link to the answer that best fits them. however.17. You must ensure that the emotion you desire is felt prior to a command. free time. Face to face.41 Millions Through Mind Control – Controversial Marketing Techniques Revealed . it can be. however. Not everyone is going to feel the exact same emotion. Ask questions that involves financial freedom. First you use descriptive wording. you cannot accomplish this if you are not face to face. This places that emotion with that gesture. true love. or comments to have your prospects visualize this emotion. Take your website. You may not think this can be done with the written word. Now. These anchors are merely words that will trigger a certain emotion. questions.. once they are there you can gently touch their arm. slide your hand down their arm. you are more than likely telling yourself that you cannot reach out and touch the person. however. This link will take them to a page where you will be able to work within the emotion that this question triggered and also give you the chance to create a one on one feeling with your prospects. Once you have the emotion you must trigger this emotion throughout your webpage or sales copy. bold this text throughout the entire webpage.

42 Millions Through Mind Control – Controversial Marketing Techniques Revealed . larger print. or even different colors of text to anchor the words you wish to use. You can also use italic wording. Just remember. to always use the same effect on the text in order to achieve the same emotion.However. you must bold the text each and every time to ensure their subconscious mind associates those phrases with the emotion. .

X lets chuckles under his breath and says.43 Millions Through Mind Control – Controversial Marketing Techniques Revealed . He then reads aloud. they know they are off the hook. The Secret Formula Dr.” You have planted the seed.” Now. beside it add the verb “become”. Using the hypnotic phrases that I passed you should be able to write many different formulas. “become very excited. It is: Hypnotic phrases plus Command verbs plus states. there is. The secret formula is really very simple. .” The very first thing your prospects read gives them free will. how are we doing? Let me see what else we can pull out of this box. “You don’t have to become very excited. Take the hypnotic phrase “You don’t have to.” What do you have. write “very excited. Now. “Is there a secret formula?” Dr.18. Okay. of course. X takes a deep breath and small sip of water. processes. or experiences equal Embedded Commands. However. Write these words down and you will see just how simple the formula is. the very next crucial words are the embedded command.

44 Millions Through Mind Control – Controversial Marketing Techniques Revealed .19. web pages.” This list are the most powerful hypnotic words that can be used for your sales copy. “Hypnotic power words are used to evoke emotional responses and generally work well with most prospects. Power Words While passing around another couple of sheets of paper. The Power Words List [A] Absolutely Alert Allure Amazing Appetizing Applause Approved Assured Astonishing Attention Attractive Authentic Automatically [B] Barnburner Beautiful Billboard Birth Blockbuster Bold Bonanza Boom Booming Bravo . or even while having a conversation. Dr. X states.

45 Millions Through Mind Control – Controversial Marketing Techniques Revealed .Breakthrough [C] Challenge Challenging Colossal Complete Comprehensive Compromise Confidential Conquer Crammed Crazy Critical Crucial [D] Danger Daring Dazzling Deluxe Destiny Dirty Disappear Discover Distinguished Dynamic Dynamics [E] Eager Easy Effective Electrifying Endurance Enhanced Enormous Enterprising .

Epidemic Excellent Exceptional Excitement Exciting Exclusive Exploit Exponential [F] Famous Fantastic Fascinating Favorable Finally First Flourishes Focus Fortune Free Freedom Full [G] Generous Genuine Giant Gift Gigantic Greatest Growth Guaranteed [H] Happy Helpful Heritage .46 Millions Through Mind Control – Controversial Marketing Techniques Revealed .

Highest Huge Hurry [I] Imagination Imagine Immaculate Immediately Important Improved Income Incredible In-depth Ingenious Innovative Insatiable Instant Instantly Intensity Invaluable Ironclad Irresistible [K] Kill [L] Largest Latest Leading Legendary Liberated Lifeblood Lifesaver Lifetime Lively .47 Millions Through Mind Control – Controversial Marketing Techniques Revealed .

Longevity Love Lucky Luxury [M] Magic Mania Marvelous Masterpiece Mega-watt Millionaire Miracle Money Monumental [N] Naked Nest egg New Nostalgic Novel Now [O] Obsession Opportunities Outstanding Overwhelming [P] Pay dirt Perfect Phenomenal Pioneer Pioneering .48 Millions Through Mind Control – Controversial Marketing Techniques Revealed .

49 Millions Through Mind Control – Controversial Marketing Techniques Revealed .Popular Power Powerful Practical Price-buster Profit Profitable Profitable decision Promising Proven [Q] Quick [R] Rare Rejuvenating Reliable Remarkable Reminiscent Renewed Renowned Results Reveal Revealed Revealing Revolution Revolutionary Reward Rich Right now Rock bottom Rush [S] Slash Safe .

Save Scarce Secret Sensational Sex Shrewd Simple Simplistic Sizzling Skyrocket Smart Special Specialized Stardom Startling Stop Strange Strong Stubborn Success Successful Suddenly Super Superior Surefire Surging Surprise Surprisingly Survival System [T] Technology Tempting Terrific Tested Timely Today Trailblazing .50 Millions Through Mind Control – Controversial Marketing Techniques Revealed .

51 Millions Through Mind Control – Controversial Marketing Techniques Revealed .Tremendous Trick True [U] Ultimate Unbeatable Uncommon Unconditional Unforgettable Uninhibited Unique Unlimited Unlock Unmatched Unparalleled Unsurpassed Unusual Upscale Urgent Useful [V] Valuable [W] Warning Wealth Win Wonderful [Y] Yes You Young .

Therefore. For this example. Hypnotic phrases plus Command verbs plus states. who really gets excited about spending their hard money on a product or service. anticipation.” Of course. and interest among many more. Next. you have. and the formula.20. you are more than likely wondering how to put all this together to hypnotize your prospects into buying customers. Well. Now. we can use feel. or experiences equal Embedded Commands. There are many feelings that you can convey that might work better such as hope. you have to add the benefits your readers will get when they buy your product or service. greed. process. all the words that are powerful to use. or experience. excitement. we need a state. “I invite you to feel young and vibrant.52 Millions Through Mind Control – Controversial Marketing Techniques Revealed . curiosity. this may not be the feeling you wish your readers to have when applied to your product or service. In order to do this you need to embed these feeling along with the benefits into a longer sentence. that you have all the ammunition for embedding commands. You must make the decision as to how you want your readers to feel specifically in a way that relates to your product or service. Now we need a verb. Of course. Using these Mystical (Hypnotic) Powers Now. let’s look at the formula again. processes. .”. Take the list of Presupposition Phrases. I will use: “I invite you to …. We can use young and vibrant.

Okay. As you read each words of this website notice the enthusiasm you feel. now you have their attention. you will need to start adding embedded commands into your copy. you can add these commands in longer sentences such as: • • • • It's not necessary to decide now. do you act on it? I wonder how rapidly you'll feel the hope of meeting gorgeous women wherever and whenever you want. What would happen if you agree with me? Now you have the opportunity to buy today.Examples of this could be: What would it be like to get really excited about making a living on the internet? When you are curious. . As you read through this website notice how you become fascinated in all the ways.53 Millions Through Mind Control – Controversial Marketing Techniques Revealed . you can make more money. Some of the best commands for this include: • • • • • • • • • • agree with me Believe me Buy today call me change your life decide now desire more do what I say read each word trust me When you are writing for prospects.

” “Knowledge is the key. do not over use! It is best to sprinkle the commands throughout the page instead of overusing. But remember. there will be no stopping you on your journey to riches. Dr. your new discovered skills should be used to persuade prospects to do something they already have the desire to do or something that will be beneficial to them. Looks around the room once more ‘Now go forth and benefit from the skills you have learned…”… He continued. italics. . you must also remember when using embedded commands that you mark out the command in some way such as bold. . or highlighted. to success.” .54 Millions Through Mind Control – Controversial Marketing Techniques Revealed . X .However. colored. “You now know how to use these hypnotic powers to convert your prospects into happy and content clients or customers. Once you learn how to use this power. If you are sure you desire success with embed commands. underlined.

The amazing truth is those that build. buyers will never go anywhere else for their products in your niche. By taking the above skills. most successful marketers. and stay there. and starts to gain a reputation for quality. Going to the dark side doesn’t have to mean selling your soul when it comes to online marketing. it might not make sense until you put it into action. that make people rave about your products. The answer is so amazing.Additional Publisher Comments: What lessons can be gleamed from these skills to help you profit? The answer is surprisingly simple. How do I know this? I work with them. and by over delivering a quality product you will surely become a king in the sales community. but also allow you to sleep easy at night knowing you aren’t tricking anyone about what you are trying to sell. it can mean being the exception to the rule. and adjusting them to only include truth. and unbelievably powerful. or her list. and right. Look at the largest. . Within a short period of time it will become evident that this is the true route to success. that delivered on every single promise made on the sales page. How would the customers feel if they actually purchased a quality product. you will create a monster of a sales pitch that can convert even the most stubborn of visitors to buyers. and some that weren’t even made? The answer is they would be satisfied. Are we saying the best. and shoddy sales tactics left. and truly reap the rewards. This is something that we could refer to as the ‘quality key’. and what they don’t. Utilizing the quality component is the secret the absolute most successful marketers use to become gurus. Take time to notice how often these marketers are making sacrifices to make sure the product is quality. and the sales pages aren’t making false promises. Short term the sales might start out slow. that is what we are saying. If you take the methods described throughout this book. they would be happy with the product.55 Millions Through Mind Control – Controversial Marketing Techniques Revealed . and distribute quality products in a light that isn’t offering any false promises almost always win in the long term. and have a look at what they promise. and by using the dark powers for good. and making promises you can keep. your reward will be not only financial. for the first time in a long time. because that is the truth. and add in quality and honesty to the mix. most popular gurus offer quality products with little to no false information in their sales pages? Yes. promote. as I have worked with all the other marketers that release false hopes. but as the individual builds his.

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