Controversial Marketing Techniques Revealed...
About This Book
Published In The United Kingdom by Hodgkinson Marketing Limited Copyright Hodgkinson Marketing Ltd 2007 All Rights Reserved
Millions Through Mind Control
ALL RIGHTS RESERVED: No part of this book may be reproduced or transmitted in any form whatsoever, electronic, or mechanical, including photocopying, recording, or by any informational storage or retrieval system without express written, dated and signed permission from the publisher. DISCLAIMER AND/OR LEGAL NOTICES: The information presented herein represents the view of the author as of the date of publication. It does not necessarily represent the view nor marketing practices undertaken by the publisher. Because of the rate with which conditions change, the author reserves the right to alter and update his opinion based on the new conditions.
THE BOOK IS FOR INFORMATIONAL PURPOSES ONLY.
While every attempt has been made to verify the information provided in this book, neither the author, publisher nor their affiliates/partners assume any responsibility for errors, inaccuracies or omissions. Any slights of people or organizations are unintentional. If advice concerning legal or related matters is needed, the services of a fully qualified professional should be sought. This book is not intended for use as a source of legal or accounting advice. You should be aware of any laws which govern business transactions or other business practices in your country and state.
Any reference to any person or business whether living or dead is purely coincidental.
NOT FOR RESALE
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A Foreward By The Publisher:
Let’s start by saying how privileged you are to have secured a copy of this book, as it might not be available for long. There are many a marketers that would rather you not read this pertinent and somewhat disturbing information.
The factual basis of this information is unquestioned, and this could put many of your favorite marketers in a light you maybe not used to seeing them in. What’s more, seeing these secrets revelead may also be especially difficult for those who depend on using them to deceive their customers into making impulse sales.
You are about to read what many would deem controversial…
At the very least you will learn how to identify when you are being manipulated and at best you will become able to implement these skills to improve your own sales and build better relationships with your customers. We would like to think that you will not use what you learn to trick your potential customers into sales, but rather use the skills to empower your customers to see the true potential of your products.
Some would refer to these skills as ‘black hat’ and argue against their use and our publication of this book - We disagree – Our goal here is to bring these skills to your attention, to inform and educate you our reader.
Those that wish to remain ignorant should read no more, but if you are ready to learn what the sales professionals in the know have been up to for years, read at your own risk of becoming more educated, and more powerful in your business dealings.
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Millions Through MindControl – Contents
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20.
Introduction Some Call It NLP A Glimpse Into Embed Commands Making Embed Commands Work For You The Real Benefits Of Embed Commands Hypnotic Influences - Gaining trust Dr. X's Hypnotic Phrases Headlines that will Control the Mind Fonts for Success Formatting Secrets Linear Commands Presuppositions Powerful Adverbs Powerful Adjectives Questions that Drive Descriptive Wording - Visualization Trigger Signals (Anchors) The Formula Power Words Using these Mystical (Hypnotic) Powers
Additional Publisher Comments About The Book Further Reading . . .
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let me introduce myself.”
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. I have the power to turn your prospects into buying customers with my hypnotic words that will empower them to purchase. and people from all walks of life have come to seek his mind controlling and hypnotic powers.” “Not only do I have mastery over these mystical powers. to success. X looked across the room and continued .” “Your about to discover how anyone at any age can learn how to persuade others into doing anything and everything they want. . . Once you learn how to use this power. newsletters. and any other kind of communication. I am Dr.
“Knowledge is the key. speeches. join. men and women.Looking out across the room. there will be no stopping you on your journey to riches. sales pages. but I am here today to teach you the exact same mind controlling techniques. and hang onto every word on your web pages. X . . .” Dr. Dr. “First. X observes that young and old.
which can cause problems. principles and conjecture. X. began. This concept teaches that our mind-body and what we say all work together to form what we see of the world or in essence: Neuro . beliefs. NLP is founded on the idea that the language and behavior of a person is extremely ordered. let me explain exactly what we are really working with so you will understand the terms and meanings. These behaviors and language can be either functional or dysfunctional. it can restrict the choices that they make in life. So according to what type of map we have is how we react in our environment.Language or Linguistic Maps . Neuro-Linguistic Programming calls the perception that every individual has of the world his or her “map”. This order or structure can be organized into a mimicking form.” Now.2. NLP stands for Neuro-Linguistic Programming. Not only is NLP the underlying language and behavior of a person.mind & body What we say . Some Call It NLP…
“Before I answer any questions. This means that others can copy the language or behavior of another to produce the same results in order to improve their late comings.
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.Programming Our maps of the world decide our own feelings and our behavior. but it is also based on the thought that we do not use all of our senses and only perceive the world around us by our own experiences. “Please.” Mr. If a person has a map that is weak or impractical. place your questions in this box as it is passed around and I will answer them shortly. This in essence means that the way in which we act or feel is based on how we perceive the world instead of the real world.
language. and beliefs to better ones own maps of the world. strategies. have a good outlook on life. . in the meaning that they are successful.During therapy. Harnessing this power in the way of modeling after another that has a great map.
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. and enjoy life to its fullness. Next. each and every person can structure their maps to achieve the same goals. on the agenda is learning how to use this therapy to model another person’s behaviors. and then constructive patterns can be taught to replace the ones restricting our behavior. people learn what their maps include and it can help them recognize any of the destructive patterns of thinking. Now you understand the principals we can begin . .
He has a half smile on his face as he reads. now let’s see what type of questions you have come up with for me to answer. A Glimpse Into Embed Commands
“Okay. “What are embed commands?” “Very good question. Presuppositions are conjectures disguised within the structure of language.
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. An embedded command is a technique used in NLP. This is done by using presuppositions. X places his hand into the box and pulls out a small piece of paper.3. you will notice that a command ends with down turn in the tone of voice used.” Dr. with the tone however being in the form of a command. If you listen and pay attention to the English language. The reason people use embed commands is to get their listener to do something you wish them to do in a non-intrusive or demanding manner. which will plant a thought in the mind of another person just beneath that person’s conscious awareness. Embedded commands utilize the use of a commanding tone to be effective. The command generally formulates words into a question.” I just explained what NLP is and now that you all understand you just have to go a bit deeper to comprehend embed commands or embedded commands.
embedded commands are patterns of our language that speak directly to the subconscious bypassing the conscious mind totally. It is through repeated patterns that are subconscious learns how to act to our surroundings. “How do embed commands work and how can they benefit me?” Okay. which will force it to act. Your subconscious mind runs all by itself. like I stated previously. on to explain how they work.10 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. These commands influence people at the subconscious level which gives you the power to direct people to take certain or specific actions. X then pulls out another question. Just because you subconscious mind receives this command does not mean it will act on it immediately. Making Embed Commands Work For You
. The subconscious mind will receive a straightforward and exact command. It is familiar with responding or remembering the actions that you perform each and every day. This embed commands that you send will have precise thought patterns and in most cases the person hearing these commands will do whatever it is you desire. If you learn to use embedded commands properly. you will be able to create language patterns that will make your subconscious mind wake up and listen. Now.4.
the subconscious will look for patterns. the mind does the rest. but now you want to get down to the meat of the questions. Embed commands are similar to the effect of a nuclear bomb. thus the embed command has to grow into the action.5. You may now ask how can there be no opposition? You are not speaking to these people on the conscious level of their minds. it will result in the action that you desire for the person in fact to achieve. If you only plant the command one or two at a time. Remember. Embedded commands are 1 to 4 different word groups in which a person is ordered to do an action. to sign the contract. or even co-workers. the command will not sink into the subconscious and you will not see any results. It will evaluate and make a decision based on what it has heard. With embedded commands. the results of the action are not immediate it takes time for the full effect to be seen. you may talk with banks.
. The subconscious mind is looking for patterns of thinking.11 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. investors. what does all of this mean to you? You have heard every word that I have spoken. What good are embed commands to me? On an average day. you are commanding in a roundabout way. to purchase. The Real Benefits Of Embed Commands
Okay. The best part is you will not have any opposition at all. you are speaking to them on their subconscious level. when the patterns make sense to the subconscious mind. accept the offer. customers. You are just putting the thought in their subconscious and their mind will do the work at convincing them to do the action. Once you have planted the commands. or whatever else you may need them to do. you can have the power to convince them to sell.
Hypnotic Influences – Gaining the trust of your prospects
“To go along with using embed commands and how to implement them you must first gain the trust of your prospects. There are different levels in which you can mimic others such
. You immediately ignore his proposal and believe he does not know what he talking about. Not every car salesman is going to give you a bad deal. a person that appears unkempt with holes in their jeans are ones you should stay clear of. The reason this is so. you meet another man. however.” “No matter who you are or just how unprejudiced you think you are there are those that you do not trust from first glance. This can be done by perceiving others behavior and mimicking or mirroring it so to speak. even though it starts in our subconscious mind.12 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. you must learn how to get your prospects to trust you with an unconscious connection.
“You are prejudiced when it comes to trust. just as every young man with long hair and holes in their jeans aren’t criminals.” Dr.” “How many of you do not trust car salesmen? This is because you have been repeatedly told over and over again.6. is because your subconscious mind trusts the man in the business suit as an upstanding individual that knows what he is talking about. We trust those that are more like ourselves or ones that we have been conditioned to believe. whereas. X commanded. wearing sunglasses. how they cannot be trusted. He begins to tell you about a terrific money making deal he has. Therefore. On down the block.” “You listen to the second person. holes in his jeans. This does not make you a prejudiced person and you may not even believe these words. He begins to tell you about the same terrific money making deal.” “This is true on every field. pay attention to these words.” All of us resist people we do not trust. in a business suit and clean-shaven.”
“A man comes up to you with long uncombed hair.
body language. posture. You can even mimic your prospects breathing. and gestures.
. watch the next time you are in a group of people. emotion. and even language. In order to mimic or mirror speech you must understand there are three important aspects. By paying attention to a person. accent. if you do not believe this. . facial expressions. tone of voice. specific vocabulary. tempo.13 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.as the way they dress casual or business. • Quality of Voice includes: pitch and tone. Choose a small group and watch them. you will not only be able to mirror their behavior but put yourself in the lead of the conversation.
I think it’s time for an example . and utilization of their authority submodalities. kinesthetic metaphors or visual imagery while speaking? You do not use these new hypnotic powers to make people do things that only you wish. soon they will be using similar hand gestures. tempo. and volume • Specific Vocabulary includes: certain words or phrases that are used frequently that you will need to incorporate into your conversation • Utilization of their authority submodalities includes: Do they use auditory. you can mirror their behavior and feed it back to them using their tone of voice. With this power. which are the quality of the voice. posture. . language and manners proper or casual. body posture and movement stiff or relaxed. We naturally mirror others. You get them to do things they want to do with the power of embedded commands.
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. You are directing their subconscious mind to think about things they may not know or things they may not have discovered. you planted an embedded command with those small words. Therefore. Learning to use hypnotic phrases in your conversation will give you the power over your prospects and they will in turn do what you wish.Take a look at this sentence: “You should buy this software. but some people find they really want to purchase this software. This makes their mind want to learn more. that some people find they really want to purchase this software. X opens his briefcase and pulls out several sheets of paper. “Please.” What happened in the second sentence is that you let the person know that other people want to purchase this software and like most people they believe in their own minds they are better than most people or at least want to know as much as everyone else out there. Dr.”
. You can also use the same sentence and use other hypnotic phrases such as: I don’t know if you knew it.” Now look at the same sentence only written a little differently. “You know. take one and pass the rest around. At this point. And I’d like to have you discover…that some people find they really want to purchase this software.
” Study them and learn to use them in your every day conversations.
. Using these phrases should come naturally instead of sounding as if you have placed them in the sentence awkwardly.“This is a list of hypnotic phrases that can aid you in influencing your prospects do take action.15 Millions Through Mind Control – Controversial Marketing Techniques Revealed
X’s Hypnotic Phrases
All that really matters… All that’s really important… Almost as if… Almost as though… And I want you to notice something that’s happening to you. I don’t know just when… And you begin to wonder when… And you will be surprised at… And you may notice… And you can wonder… And you can be pleased… And your unconscious mind can enable you to… And do you notice the beginning of…? And it appears that already…
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.7. Dr. And I think you’re going to enjoy being surprised that… And I wonder if you’ll be curious about the fact that you… And I’d like to have you discover… And maybe you’ll enjoy noticing… And sooner or later.
you really can’t help but notice… And that’s just fine… And that’s all right… And would you be willing to experience…? At first…. And while you wonder that.17 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. some people enjoy… Before you think about… Before you… …by just noticing.And if you wish… And you can wonder what… And. you’ll discover… And it’s very rewarding to know that… And. but later… At times like this. in an interesting way. Can you notice…? Have you begun to notice that yet? I don’t know if… I don’t know if you’re aware of these changes.
. I want you to discover that… And as that occurs. and it doesn’t really matter. and other feelings you’ve had. you know better than anyone that… And that will probably remind you of other experiences. (Use his or her Name Here!).
in learning how. to… I would like you to appreciate the fact that… I would like you to discover something… I’d like you to begin allowing… I’d like you to let yourself become more and more aware of… I’d like you to begin allowing… …In a way that meets your needs. how easily… I wonder if you’d like to enjoy… I wonder if you’ll be surprised to discover that… I wonder if you’ve ever noticed… I wonder if you’ll decide to…or… I wonder if you’ll be reminded… I wonder if you’ll be pleased to notice… I wonder if you’ll be interested. I want to remind you of something that you probably already know. which is I wonder if you’ll be curious.18 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. as you notice… I wonder if you’ll enjoy how naturally.I want you to enjoy this experience. In all probability… It may be that you’re already aware of… It may be that you’ll enjoy…
is the ability of your mind to… With your permission…
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. But perhaps you’re… One of the things I’d like you to discover is… One of the first things you can become aware of is… Perhaps sooner than you expect… Perhaps noticing… Perhaps beginning to notice… Perhaps you wouldn’t mind noticing… Perhaps even taking a special kind of enjoyment (in your ability to)… So that it’s almost as if… That’s okay.It’s going to be a pleasure to… It’s so nice to know… It’s very positive and comforting to know… Kind of like… Maybe it will surprise you to notice that… Now I’d like you to have a new experience. Now of course I don’t know for sure what you’re experiencing. The next time you… The really important thing is just to be fully aware of… What’s important.
You don’t need to be concerned if… You already know how to… You’ll be fascinated and feel a strong compulsion to… Very likely…
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appeal to a person’s curiosity and you can hypnotize almost everyone in doing anything.21 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. you will need to learn how to write headlines that will control the mind of your prospects. You can always use a longer headline as a secondary headline or subheadline. If you want to benefit. Short and Sweet: In general. you may be asking yourself. Yes. Along with hypnotic phrases that you can use when talking or writing copy. The first short headline should lead into the longer headline. Use a headline that is short. most people want to know at a glance what the letter is all about. thus reading more embedded commands that will get them to purchase your product or service. You need to create cravings if you want prospects. Headlines that Control the Mind
Okay.8. In order to do this you must have a great headline that will draw them in and then control them into reading more and more of your content.
. Three elements you must have in your headline to control the mind include: Engagement: The easiest way to engage thought is by asking an open-ended question Curiosity: Mother Nature has endowed each of us to be curious creatures. how can a headline control the mind? Well. you must get the attention of prospects. which can be more hypnotic than the first one. you want the headline of your article or website copy to make them read more. to expound on the way in which embed commands can help you with your business you must now dig a bit deeper than just hypnotic phrases. this is possible. Now.
everyone wants to look and feel younger. and of course have more stamina. have more energy. relationships. What do you look for when it comes to your own relationships?
. people do not purchase products. Now. or anything else they desire when it comes to their overall health. community and nation. products in the health and fitness area should give people nutrition. There are seven areas of human desire that make people spend money which include health and fitness. connection with a high power. thinner. The answer is quite simple.In reality. material items. agility. vitality. You must have a product that is in the area of human desire. finances and employment. Headlines for health fitness products could include: Eat Right Stay Fit Feel Young Gain Energy Enjoy Less Pain Now. exercise.22 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. which I explained above. one of the questions that I pulled out of the box asked what products a person should sell in order to make money with these powers. Remember. You must convince your prospects that the product will give them something they desire or crave. on to relationships. and personal growth. they purchase altered states of emotion. For you the best part is they want this fast and easy! Cater to these ideas when you use a headline for health and fitness products. For example. endurance.
When you are talking about relationships this includes boyfriends. The money is the item that gives them the ability to purchase the things they desire in life. girlfriends.23 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. have a car. spouses. you need to appeal to the inner heart of those wishing to find meaningful work. and find new outlets for their talents. bosses.Well. gain promotions. every person is searching for the same exact things. If you had the time. Money is not the true reason people wish to work. So would the rest of the people in the world. they want employment so they have the money so they do not have to work. Headlines for finances and employment could include: Be successful Gain more knowledge Scale the ladder of success Get the promotion you deserve Fire your boss What material items do you desire? Just stop and think about it for a minute. Finances and employment is one of the topics that you hear in conversations no matter where you go. and have money. Headlines for relationships products can include: Attract the opposite sex Find True Love Improve Communication with your kids Be noticed by your Boss Be admired by coworkers Every person in the world must work to have a roof over his or her heads. If your product is in this area. neighbors. you more than likely could come up with a very long list of material items that you would really love to own. co-workers. family. children. and mentors.
. If you have a product that will aid people in helping them with their relationships then you must use headlines that state this fact.
Create Beauty (flowers. material possession. pets.These items include such things as a home. Own your home Look younger (clothing. etc…) Save fuel Indulge yourself (food. and sex as a way to fulfill the emptiness but these are just quick fixes. Well. books. Many of us turn to drugs. etc…) Lose Weight Be Slim Set the mood (candles. here are a few to guide you in the right direction. here a few ideas to get you going. etc…) Be happy (books. books. landscape equipment. The major problem is many do not believe they can afford these items. organization tools. etc…) You are not alone (cruises. books.24 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. Many elderly people have pets for that reason alone. clothing. to ensure them they are not alone. food. cars. lingerie. pets. others. music. or they have something to contribute. When it comes to material items. The best headlines for material items has quite a bit to do with the product you are selling. There are many products that can help us feel connected to God. and so on and so forth. it is not that hard to think of great headlines. etc…) Get a pet (pet supplies. bath products. books. diet foods. travel. So. They are not alone they have their pet that depends on them. CD’s. beauty products. we all have the desire to understand the meaning to life. we feel empty. and more. what type of headlines will work to draw attention to this emotion? Just make sure you have products that gives your clients the feeling of belonging. etc…) Join in (crafts. since practically everyone desires these items. movies. etc…) Believe it or not. pets. plants. However. etc…)
. books. and we wish to connect to a higher power to help us through lives disappointments. candy. and nature such as gardening equipment.
sub-divisions. X then hands out a list that will help each person create their own headlines. along with the desire to have a purpose in life we also wish to live in a community or even a country where can live happily ever after. Since. you will see for example I have Financial Abundance. All of these things can be dealt with by joining clubs. and learn to tolerate other misgivings and learn cooperation when we cannot change the world. If you have any product that can appeal to the feeling of belonging then you can use headlines to grab the attention of many seeking to better their community or belong to meaningful organizations. Some of the headlines that could work include: Make a difference You are home (communities. You can use many different headings included in the topics above and add a bit about achieving goals.Of course. and more. in the same heading you have gotten the attention you desire. These organizations not only give us a place to express our opinions. have our country at peace with others. which are also found in the topics just discussed. It could be practically anything from finding a soul mate to getting a promotion.
. Dr. get along with our neighbors. When a person realizes what they need to achieve their most true desires to be a reality they will go for it. but also give us the ability to belong and hopefully change things we do like. save money and make money. “As you look over this list. etc…) Join the fun Beautify your neighborhood Within the personal growth category. this is not possible we search for ways in which to improve our community. there are many topics.25 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. retirement communities. People are constantly looking for resources to better there life through personal growth. this in itself is very powerful then when you add the other words under this heading. join with community activities. churches. groups.
The List The best headlines to use that will control the minds of your prospects include phrases as the ones listed below. • Financial Abundance • Save Money • Make Money • Live your Dream • Freedom to do what you want when you want • Be Happy • Have peace of mind • Enjoy life • More Time • Have more time to enjoy life • Save Time • Expand your Talent or Skill • Feel Capable in many areas of your life • Have Improved Health • More Energy • Less Pain • More stamina • Feel younger • Rid Stress • Part time work for full time pay • Less Frenzied • Freedom • More money • More free time • Vacations • More time with family
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• Enhance your Confidence • Meaningful Work • Connect with others • Gain Popularity and Respect • Be praised • Be admired • Be honored • Control your destiny • Be in charge of your life • Boost your Self-Esteem • Know who you are • Gain confidence in your own talents or skills • Use your full Potential • Let yourself grow in both knowledge and skills • Achieve long lasting relationships • Sexual satisfaction • Close family bonding • Attract lifelong friends
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this will give them more time for their brain to absorb the words on the page. “Is there a special font to draw attention and get people to buy?” Good. let’s take a look at the various colors you can use for your fonts. not the bright red. Bright red on a website is not easy on your visitor’s eyes. however. Of course. However. a colorful page can turn some clients away. There is no magical font that will cause someone to purchase a product or service. red is a great choice. but they do not make sales. Fonts for Success
“Okay. thus more understanding. Research has been done as to what color of text is converted into more sales and even the meaning of the colors.” Dr. A darker red will draw just as much attention and will be much easier to read. There are two other fonts that I like to use especially for headings and sub-heading and they are Tahoma and Verdana. however. Color can add a lot to any plain website. however. When you are deciding which colors to use understanding what type of effect the colors have on your visitors can be a godsend. let’s see what other questions are in the box. there are some fonts that have more power and influence over the mind than others.28 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. question. Time Roman size 12 is recommended to pull more conversion than any other font and is the one used most often on the internet. X pulls a piece of paper and reads aloud. those pretty and fancy fonts do look appealing. To draw attention. we have to look at other aspects of the lettering used such as the color of the fonts and then on into the formatting. Tahoma and Verdana cause the reader to slow down just a bit.9. when we discuss fonts.
subheadings. business Green – relaxing. Remember. honest. distinguished. This will give you website a feel of writing paper. down-to-earth. distinguishing. luxurious. It is best to use a white or a pale yellow background. sturdy. which we discuss next. This is better for conversion. realistic. to use them wisely. cleverly wealthy Gray – solemn. characteristic Blue – reliable. passionate Orange. Black font should be used for the majority of your website. brave. comfortable. superior Yellow – suggests optimistic and inspiring emotions
It would be best to not use one color on the entire page and use the various colors along with formatting. energetic Purple – classy. fervent White – wholesome.Dr.
• • • • • • • • • • Black – Serious. sturdy. majestic Red – forceful. while using other colors for headings. dependable.29 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. The background color of the page is just as important as the text. X then passes out a sheet of paper.affectionate.
. safe Brown – practical. and a few other keywords on your pages. “This is the list of colors and what they convey.
you may be asking is their anything else I should do. italics. we should go on to the next step. The higher the score the more conversion and also the importance you are trying to convey. The way in which your website appears to them as a large impact on whether they will purchase a single thing from you. Honestly. and highlighting. Formatting Secrets
Now. underline. What a person sees when they first arrive to your website will give them their very first impression. and highlighting text can become your best friend especially when it converts to sales. X. Now. Each technique and the various combinations score points. When you are planning to use these techniques there is a formula that works rather well.30 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. once again hands out pieces of paper with the chart. You should now understand the best fonts to use and the colors to use. Mr.
. This is where such things as bold text. italics text. that you know a bit about the fonts and colors to use. You must also learn how to use such things as bolding important phrases. just reading ordinary copy can become very boring and when a person becomes bored they can miss the importance of your text.10. The answer is yes. When you use embed commands on your website you should also learn to use the techniques I just mentioned to draw attention to the important phrases or certain words in your text. underline text.
Of course. Using all of these together on your website will convert your text from a plain and boring website to one that is more enjoyable read and of course using this type of format will give you more sales. In addition.31 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Highlighting C .
F – Italics D – Bold alone. The reason being is that each of these are equal in their importance. Now.Bold and Highlighting together A – Bold. It is important by itself but only a bit more than the other ones in comparison. Bold. and C scoring are the ones that are designed to show urgency and importance. using highlighting can be hard on the eyes if used in excess. Underline and bond and italics together receive a D. A. Just like if you were speaking and you raised your voice on a few words. and Italics together
Now. Bold and Italics together C . you must decide when you are creating your website copy what the phrases are that need to be emphasized and then choose the correct scoring. Highlighting. A would be the scoring for the highest level of importance whereas C would be a bit lower. Italics receives an F because it is really only used to emphasize certain words. to explain this scoring system. Underline Alone.Bold and Underline together B .. B. Highlighting on the other hand only receives a C-.
you can do the same thing.
. X. All you have to do is to break up your commands or pause as you say the commands. When you are using these linear commands all you have to do in print is to use a type of formatting that I explained earlier.11. use italics. bold it through the entire writing. You can underline the commands. These are very easy to use when speaking to customers. Linear Commands
Dr. If you bold the command. This will ensure the subconscious mind of those reading your written word will associate these words together. In the written word. use bold print or in some cases just strike through the words. The main thing to remember when using linear commands is to keep it uniform. what are linear commands and can I use them in newsletters or website copy?” To answer this question.32 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. “Mr. X pulls another piece of paper out of the box and reads.. Linear Commands are a form of embedded commands only that they are considered to be quite a bit advanced to what most people normally use with any hypnotic commands.
A person (can. then hands out three different pages to the group of eager students. could.12.)… As you… Find yourself… I don’t know how you… I like how you… I invite you to (notice.)… It just makes sense to… It’s like you’re… Some people can… Some people (can.33 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. imagine. When you combine multiple phrases in just one sentence this will increase the effect and the effect these phrases have on each other and will make your suggestions stronger and give a staggering effect. “Are there special words that I can use to work all with these embedded commands?” There are certain words that do convey different messages and when used together with other powerful and hypnotic words can have your visitors do almost anything you desire. should. should. Presuppositions
The next question. etc. X.)…
. etc. Dr. X retrieved asked. etc. picture. Mr. realize. could.
.34 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. etc.When you… While you… You could (certainly.
35 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.13. Powerful Adverbs
The list of powerful adverbs Absolutely Actually Allegedly Certainly Certifiably Clearly Definitely Dubiously Genuinely Hypothetically Irrefutably Logically Obviously Outwardly Positively Possibly Probably Questionably Really Reputedly Seemingly Speculatively Superficially Supposedly Surely Theoretically Truly Unlikely Unquestionably Verifiably
The list of Powerful Adjectives Absolute Alleged Actual Authentic Believed Certain Certified Clear Claimed Definite Fact Factual Genuine Hypothetical Logical Obvious Positive Possible Professed Proven Purported Real Regarded Reputed Rumored So-called Superficial Supposed Sure Theoretical True Verified
.14.36 Millions Through Mind Control – Controversial Marketing Techniques Revealed
ask a leading question. Questions that Drive
Now. The question you ask will of course be better if it is related to the reading or to the conversation. they will see this person and answer your question in their mind. Nevertheless. do not be alarmed. If you begin with a question that asks them what type of person they would like to be. Now.37 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. When you consider what type of emotion you want your prospects to have before reading on you must look at the product or service you are selling. When you lead them with your question. You want them to answer a question that conveys a certain mood such as the first time they fell in love. they not only feel involved but then you are in a way letting them make the decision so they can take credit for making the decision and this will give them an added boost to their ego. even face to face you will not hear an answer. When they answer the question. The question is being answered! Questions are always answered whether verbally or inside their head. along with the words I just passed out you should realize that everyone loves to feel like they had something to do with the decisions they make in life whether it is purchasing a brand new car to choosing what their website will entail. with this information they will subliminally associate it with what they are reading or in the conversation. or a person they trust for business matters. this emotion will carry on throughout your conversation or through the remainder of your written words. you will not hear their answer.15. enjoying eating chocolate. How can you get them involved when they are reading instead of face-to-face? Easy.
. In many cases. Of course. The best way in which to do this is to get them involved.
An example might be: “My clients see a change in their page ranking after a couple of months.”
The list of question that drive
Are you (curious. or prospects. customers. “On this page are questions to direct the focus of your clients. etc.)…? Aren’t you…? Can you imagine…? Could you…? Do you think it’s possible that…? Don’t you…? How do you…? How would you…? If you could…?
.38 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. where you also make a statement of fact. they will naturally take the statement as truth. excited. surprised. When the person reads the question along with the statement. Dr. X then passes out another typed page.You can also use a leading question. Will a couple of months be fast enough for you?” Whatever their answer. they have already accepted the statement as the average results they will encounter.
) to know that…? Would you ever…?
.If you were to…? I’m (curious.39 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. wondering.) if you…? What is it that…? What will you do when…? Who would…? What would it be like if…? Would you be (curious. etc. surprised. etc. excited.
or their first love. etc… with the products or services that you offer. adjectives.
. to get their emotions and feelings involved.” All of these will of course trigger an emotion. Descriptive Wording – Visualization
Along with all these adverbs. you must first get their mind going in a certain direction.40 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. You must use descriptive wording to have their subconscious mind go back to a time they associate with the emotion you want them to have such as “running to the ice cream truck on a summer afternoon. just like when you ask them a question that helps them recall a special event or emotion in their life. finding a soul mate. picnicking with the family. However. To get your prospects interested in what you have to offer. you can also use descriptive wording to have them visualize themselves improving their life. and questions you must know by now that you are using all of these words to speak to the subconscious mind of your prospects.16.
Once you have the emotion you must trigger this emotion throughout your webpage or sales copy. Now. just shake their hand. Have them click on the link to the answer that best fits them. you are more than likely telling yourself that you cannot reach out and touch the person. You must ensure that the emotion you desire is felt prior to a command. First you use descriptive wording.. Face to face. etc.17. This link will take them to a page where you will be able to work within the emotion that this question triggered and also give you the chance to create a one on one feeling with your prospects. however. free time. however. it can be done with the written word. Of course. so one of the best ways in which to use trigger signals is to cater to each prospect individually. once they are there you can gently touch their arm. Take your website.41 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. If you are focusing on financial freedom. Trigger Signals (Anchors)
Along with descriptive wording you must learn to use trigger signals or what is known as anchors. bold this text throughout the entire webpage. weight loss. or speak with a different tone. You may not think this can be done with the written word. you will reach out and touch them with words. Not everyone is going to feel the exact same emotion. This places that emotion with that gesture. true love. or comments to have your prospects visualize this emotion. however. These anchors are merely words that will trigger a certain emotion. slide your hand down their arm. questions. it can be. Ask questions that involves financial freedom.
. you cannot accomplish this if you are not face to face.
. You can also use italic wording. larger print. you must bold the text each and every time to ensure their subconscious mind associates those phrases with the emotion.However. to always use the same effect on the text in order to achieve the same emotion. Just remember.42 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. or even different colors of text to anchor the words you wish to use.
18.43 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.” The very first thing your prospects read gives them free will. It is:
Hypnotic phrases plus Command verbs plus states. there is. Using the hypnotic phrases that I passed you should be able to write many different formulas. how are we doing? Let me see what else we can pull out of this box. of course. processes. The secret formula is really very simple. X lets chuckles under his breath and says. However. Okay. write “very excited. Now. “Is there a secret formula?” Dr.
. “become very excited. they know they are off the hook. or experiences equal Embedded Commands.
Write these words down and you will see just how simple the formula is.” What do you have. The Secret Formula
Dr. He then reads aloud. beside it add the verb “become”. “You don’t have to become very excited.” You have planted the seed.” Now. X takes a deep breath and small sip of water. the very next crucial words are the embedded command. Take the hypnotic phrase “You don’t have to.
44 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. X states.” This list are the most powerful hypnotic words that can be used for your sales copy. web pages. “Hypnotic power words are used to evoke emotional responses and generally work well with most prospects. Power Words
While passing around another couple of sheets of paper. Dr. or even while having a conversation. The Power Words List [A] Absolutely Alert Allure Amazing Appetizing Applause Approved Assured Astonishing Attention Attractive Authentic Automatically
[B] Barnburner Beautiful Billboard Birth Blockbuster Bold Bonanza Boom Booming Bravo
45 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Breakthrough [C] Challenge Challenging Colossal Complete Comprehensive Compromise Confidential Conquer Crammed Crazy Critical Crucial
[D] Danger Daring Dazzling Deluxe Destiny Dirty Disappear Discover Distinguished Dynamic Dynamics
[E] Eager Easy Effective Electrifying Endurance Enhanced Enormous Enterprising
Epidemic Excellent Exceptional Excitement Exciting Exclusive Exploit Exponential
[F] Famous Fantastic Fascinating Favorable Finally First Flourishes Focus Fortune Free Freedom Full
[G] Generous Genuine Giant Gift Gigantic Greatest Growth Guaranteed
[H] Happy Helpful Heritage
.46 Millions Through Mind Control – Controversial Marketing Techniques Revealed
47 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Highest Huge Hurry
[I] Imagination Imagine Immaculate Immediately Important Improved Income Incredible In-depth Ingenious Innovative Insatiable Instant Instantly Intensity Invaluable Ironclad Irresistible
[L] Largest Latest Leading Legendary Liberated Lifeblood Lifesaver Lifetime Lively
Longevity Love Lucky Luxury
[M] Magic Mania Marvelous Masterpiece Mega-watt Millionaire Miracle Money Monumental
[N] Naked Nest egg New Nostalgic Novel Now
[O] Obsession Opportunities Outstanding Overwhelming
[P] Pay dirt Perfect Phenomenal Pioneer Pioneering
.48 Millions Through Mind Control – Controversial Marketing Techniques Revealed
Popular Power Powerful Practical Price-buster Profit Profitable Profitable decision Promising Proven
[R] Rare Rejuvenating Reliable Remarkable Reminiscent Renewed Renowned Results Reveal Revealed Revealing Revolution Revolutionary Reward Rich Right now Rock bottom Rush
[S] Slash Safe
.49 Millions Through Mind Control – Controversial Marketing Techniques Revealed
50 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Save Scarce Secret Sensational Sex Shrewd Simple Simplistic Sizzling Skyrocket Smart Special Specialized Stardom Startling Stop Strange Strong Stubborn Success Successful Suddenly Super Superior Surefire Surging Surprise Surprisingly Survival System
[T] Technology Tempting Terrific Tested Timely Today Trailblazing
51 Millions Through Mind Control – Controversial Marketing Techniques Revealed
.Tremendous Trick True
[U] Ultimate Unbeatable Uncommon Unconditional Unforgettable Uninhibited Unique Unlimited Unlock Unmatched Unparalleled Unsurpassed Unusual Upscale Urgent Useful
[W] Warning Wealth Win Wonderful
[Y] Yes You Young
or experience. Next. Take the list of Presupposition Phrases. we can use feel.”. For this example. anticipation. all the words that are powerful to use. you have. Hypnotic phrases plus Command verbs plus states. let’s look at the formula again. you are more than likely wondering how to put all this together to hypnotize your prospects into buying customers. process. you have to add the benefits your readers will get when they buy your product or service. “I invite you to feel young and vibrant. or experiences equal Embedded Commands. this may not be the feeling you wish your readers to have when applied to your product or service. we need a state. You must make the decision as to how you want your readers to feel specifically in a way that relates to your product or service. excitement.20. Using these Mystical (Hypnotic) Powers
Now. Now we need a verb. greed. Well. In order to do this you need to embed these feeling along with the benefits into a longer sentence. and interest among many more. who really gets excited about spending their hard money on a product or service. Therefore.52 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. We can use young and vibrant. processes. Of course. that you have all the ammunition for embedding commands. Now. There are many feelings that you can convey that might work better such as hope.
. curiosity.” Of course. and the formula. I will use: “I invite you to ….
As you read each words of this website notice the enthusiasm you feel. As you read through this website notice how you become fascinated in all the ways.Examples of this could be: What would it be like to get really excited about making a living on the internet? When you are curious. now you have their attention. you can add these commands in longer sentences such as: • • • • It's not necessary to decide now.
Okay. Some of the best commands for this include: • • • • • • • • • • agree with me Believe me Buy today call me change your life decide now desire more do what I say read each word trust me
When you are writing for prospects. you will need to start adding embedded commands into your copy. What would happen if you agree with me? Now you have the opportunity to buy today.
. do you act on it? I wonder how rapidly you'll feel the hope of meeting gorgeous women wherever and whenever you want. you can make more money.53 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. Once you learn how to use this power. your new discovered skills should be used to persuade prospects to do something they already have the desire to do or something that will be beneficial to them. underlined. . Looks around the room once more ‘Now go forth and benefit from the skills you have learned…”… He continued. italics. Dr.”
. you must also remember when using embedded commands that you mark out the command in some way such as bold. But remember.However. “You now know how to use these hypnotic powers to convert your prospects into happy and content clients or customers. If you are sure you desire success with embed commands. colored.54 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. X . do not over use! It is best to sprinkle the commands throughout the page instead of overusing.”
“Knowledge is the key. or highlighted. to success. there will be no stopping you on your journey to riches.
Take time to notice how often these marketers are making sacrifices to make sure the product is quality.
Going to the dark side doesn’t have to mean selling your soul when it comes to online marketing.
Look at the largest. but also allow you to sleep easy at night knowing you aren’t tricking anyone about what you are trying to sell. How do I know this? I work with them. they would be happy with the product. and some that weren’t even made? The answer is they would be satisfied. and adjusting them to only include truth. most popular gurus offer quality products with little to no false information in their sales pages? Yes. and shoddy sales tactics left.
By taking the above skills. you will create a monster of a sales pitch that can convert even the most stubborn of visitors to buyers. and making promises you can keep. and add in quality and honesty to the mix. and unbelievably powerful.
Utilizing the quality component is the secret the absolute most successful marketers use to become gurus. and by over delivering a quality product you will surely become a king in the sales community. but as the individual builds his. Short term the sales might start out slow.
How would the customers feel if they actually purchased a quality product. and truly reap the rewards. for the first time in a long time. This is something that we could refer to as the ‘quality key’. Within a short period of time it will become evident that this is the true route to success. and have a look at what they promise. and right. as I have worked with all the other marketers that release false hopes. that is what we are saying. Are we saying the best. or her list. If you take the methods described throughout this book. that delivered on every single promise made on the sales page. and the sales pages aren’t making false promises. most successful marketers. and what they don’t.55 Millions Through Mind Control – Controversial Marketing Techniques Revealed
. it might not make sense until you put it into action. it can mean being the exception to the rule. that make people rave about your products. and stay there. and starts to gain a reputation for quality. promote. and by using the dark powers for good. The amazing truth is those that build. buyers will never go anywhere else for their products in your niche.
. because that is the truth. your reward will be not only financial. and distribute quality products in a light that isn’t offering any false promises almost always win in the long term. The answer is so amazing.Additional Publisher Comments:
What lessons can be gleamed from these skills to help you profit? The answer is surprisingly simple.
.56 Millions Through Mind Control – Controversial Marketing Techniques Revealed
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