KNOW your consumer

GROW your business

2011 Pocket Reference Book: Vietnam

HOW TO GET VIETNAMESE SAVING IN A BANK
AND NOT A PIGGYBANK?
WANT THE ANSWER? JUST ASK NIELSEN.®
Attract them with interest rates, no-fuss processing and try not to ask for
proof of income (they're quite sensitive about it!)
AND DID YOU KNOW?
There is high interest in earning money and savings but banks are not
clearly in that picture as wealth management practices are still
home-based.
A steady finger on the Vietnamese financial pulse with over 5,000 bank
and non-bank users. The latest Personal Finance Monitor showed that 9
out 10 urbanites still save money at home. Not just cash but also gold and
some foreign currency.

$
BANK

more question?
email us at vietnaminfo@nielsen.com

Increasing food prices. cost-effective and flexible way of obtaining a specific topic or questions.WHAT ARE THE TOP CONCERNS OF VIETNAMESE CONSUMERS LATELY? Nielsen Omnibus -For fast. Increasing utility bills food health clothes WANT THE ANSWER? JUST ASK NIELSEN. AND DID YOU KNOW? Majority of the Vietnamese worries are related to economic issues such as inflation and employment. more question? email us at vietnaminfo@nielsen. Latest wave showed top 3 concerns . Suitable for “Toe in Water” research.Health.® Apart from feeling the inflation effects on food and utilities. Vietnamese consumers still put health on top of their list. However. health still holds the utmost concern.com household .

only Out of Home gives a lower ROI compared to TV Nielsen Marketing ROI analysis helps marketers prioritise their above the line and below the activities to get the best results for their brands.® Digital Media gives almost 2. more question? email us at vietnaminfo@nielsen. radio and Out of Home.WHICH MEDIA VEHICLE GIVES THE HIGHEST ROI WHEN COMPARED AGAINST TV? WANT THE ANSWER? JUST ASK NIELSEN.com .4 times the ROI compared to Televesion AND DID YOU KNOW? Of magazines.

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we have an inherent need to simplify choices. Consumers rely on simple ‘rules’ to avoid a lengthy decision-making process.com Green Tea Here. However. Green Tea There.® Given the large amount of information that our brain needs to cope with. How Do My Consumers Make Their Decisions? . sometimes those rules are challenged making consumers changed their decisions. and the shortage of time. AND DID YOU KNOW? DeltaQual is understanding consumer behavior by focusing on how consumers think and act as opposed to focusing on how they perceive the product. We create rules to avoid going through the entire decision process again. discount brand from price flavor new promotion more question? email us at vietnaminfo@nielsen. Uncovering the decision experience and triggers are the keys to unlocking consumer choice. Interviewing techniques used recreate previous purchase occasions to uncover these rules and what challenged them.WANT THE ANSWER? JUST ASK NIELSEN.

AT A GLANCE 01 .AT A GLANCE Nielsen Global Consumer Confidence Survey The Nielsen Global Consumer Confidence Survey is conducted online in Europe. Asia Pacific. Vietnam Pocket Reference Guide 2011 Nielsen NIELSEN INSIGHTS NIELSEN INSIGHTS . The Nielsen Consumer Confidence Index is developed based on consumers’ confidence in the job market. The following results are from the Quarter 4. The survey is conducted quarterly across 55 countries.NIELSEN INSIGHTS . North America and the Middle East about consumers’ confidence levels and economic outlook. 2010 survey. status of their personal finances and readiness to spend.

AT A GLANCE Asia Pacific (AP) Country Abbreviations Australia AU China CN Hong Kong HK India IN Indonesia ID Japan JP Malaysia MY New Zealand NZ Philippines PH Singapore SG South Korea KO Taiwan TW Thailand TH Vietnam VN 2007 .2010 Consumer Confidence Index: Vietnam 140 120 118 117 106 100 109 97 119 103 101 88 85 80 60 40 20 0 2007-Q1 2007-Q3 2008-Q1 2008-Q3 2009-Q1 2009-Q3 2010-Q1 2010-Q2 2010-Q3 2010-Q4 .02 NIELSEN INSIGHTS .

growth forecasts and among other current hot topics. The first wave is conducted every April and the second wave is conducted September every year. Vietnam Pocket Reference Guide 2011 Nielsen .AT A GLANCE 03 Global Country Consumer Confidence Rankings Consumer Confidence Fell in 25 of 52 Countries in Q4 2010 Nielsen Business Barometer Survey The Nielsen Business Barometer is an online survey designed to gauge Vietnam’s business leaders’ sentiment.NIELSEN INSIGHTS . The online survey is conducted twice-yearly and covers companies from various industries throughout Vietnam. Topics include advertising spend.

AT A GLANCE Perceptions of local job prospects over the NEXT 12 Months Excellent 1 7 1 16 Good 2 1 20 25 3 Not so good 2 2 5 4 23 4 Bad 5 6 26 9 30 28 36 37 40 34 45 31 49 59 73 58 60 60 58 54 51 57 48 53 46 45 42 39 31 16 6 IN SG PH 10 9 9 9 10 MY AU ID CN VN 2 5 6 HK NZ TH 14 2 1 7 1 10 TW KO JP AP Base : All respondents n=10088 Perceptions of state of personal finances over the NEXT 12 Months Excellent 1 12 1 14 2 21 Good 5 3 26 29 4 31 Not so good 6 30 6 31 4 32 4 32 Bad 3 10 9 24 33 36 33 49 66 64 53 58 58 62 52 58 55 53 52 53 47 51 33 18 IN 17 ID 20 15 PH 9 AU Base : All respondents n=10088 3 SG 11 MY 4 7 9 8 5 3 3 HK NZ VN CN TH TW KO 10 1 JP 8 AP .04 NIELSEN INSIGHTS .

NIELSEN INSIGHTS .AT A GLANCE 05 Perceptions of Good / Bad time for people to buy the things they want and need over the NEXT 12 Months Excellent 8 4 6 Good 3 4 14 Not so good 7 Bad 9 11 13 14 15 15 26 34 37 41 49 49 41 48 50 45 59 49 44 49 54 47 49 46 39 40 41 39 41 41 31 36 26 29 30 28 19 8 10 10 7 6 AU IN PH ID Base : All respondents n=10088 TH 7 3 2 3 HK SG NZ MY 15 2 5 2 1 1 4 TW VN CN JP KO AP How to utilize spare cash after covering essential living expenses VN 49 Putting into savings 31 39 34 34 30 Holidays / vacations New technology products 23 New clothes 27 26 Out of home entertainment 14 15 Paying off debts / credit cards / loans 19 7 Retirement fund I have no spare cash 2 16 9 63 7 6 4 3 2 8 10 19 57 58 47 32 31 31 29 27 25 16 Investing in shares of stock / mutual funds Don’t know/undecided 34 27 29 Home improvements / decorating 55 39 % 38 23 31 Q1 2010 Q2 2010 Q3 2010 Q4 2010 Base : All respondents n=505 Vietnam Pocket Reference Guide 2011 Nielsen .

AT A GLANCE Major Concerns over the next 6 months Asia Pacific Average The economy 14 20 13 Increasing food prices 14 12 12 Work/life balance Health 11 Job security 10 5 Increasing utility bills (electricity. gas.06 NIELSEN INSIGHTS . heating. heating. etc) 11 8 8 6 5 Childrens' education and/or welfare Parents' welfare and happiness 4 6 Political stability 3 4 Increasing fuel prices 2 4 % Global warming 2 3 Debt 2 3 Crime 1 2 Terrorism 1 1 War 1 1 Immigration 1 1 Tolerance towards different religions Biggest concern 1 Second biggest concern Tolerance towards other countries’ values 0 1 Lack of understanding of other cultures Base : All respondents n=7009 1 Other concern 2 2 No concerns 2 1 Major Concerns over the next 6 months VN Job security Health 18 14 Work/life balance 18 13 14 10 13 Increasing food prices 14 Increasing utility bills (electricity. gas. etc) 7 12 The economy 9 9 Increasing fuel prices 4 6 Parents' welfare and happiness 2 5 Debt 3 4 Childrens' education and/or welfare 2 4 % Political stability 22 War 12 Crime 2 1 Global warming 1 1 Terrorism Tolerance towards other countries’ values 1 1 Immigration Lack of understanding of other cultures Other concern 2 2 Base : All respondents n=505 No concerns Biggest concern Second biggest concern Tolerance towards different religions 1 .

AT A GLANCE 07 Do you think your country is in an economic recession at the Yes No moment? 21 25 29 31 32 45 45 49 49 70 % 79 75 71 69 55 51 KO NZ 81 88 51 30 TH 76 68 55 JP 59 74 PH ID VN MY TW IN 41 26 CN 24 HK 19 AU 12 SG AP Base : All respondents n=7009 Do you think your country will be out of an economic recession in the next 12 months? Yes 24 27 43 % No 34 38 40 35 31 31 38 Don’t Know 16 27 41 37 33 38 37 41 30 45 22 36 22 32 48 46 78 45 47 41 55 37 IN VN 35 SG 34 TH 30 MY 29 PH 26 25 CN HK 25 ID 24 NZ 17 15 14 KO AU TW 23 6 JP Base : All Respondents who answered Yes Q8 (Code 1) n=3425 Vietnam Pocket Reference Guide 2011 Nielsen AP .NIELSEN INSIGHTS .

currency depreciation (10%) 8) Others (VND devaluation.AT A GLANCE Executive Insights • Business leaders are still positive about the economy. Wave 4 .08 NIELSEN INSIGHTS . Govt. driven by increased consumer demand and business expansion plans • Advertising spend is anticipated to increase strongly • ‘Going rural’ increases in importance • Consumer trends toward savings and buying Vietnamese products is expected to continue What are top concerns of business leaders? 2010 1st half 2010 2nd half 1) Competitive pressure/ activity / growth (68%) 1) Competitive pressure / activity / growth (69%) 2) Ability to pass on price increase (59%) 2) Ability to pass on price increase (55%) 3) Inflation (56%) 3) Inflation (49%) 4) Labor force/ skill shortage (29%) 4) Labor force skill shortage (39%) 5) Petrol prices (22%) 5) Wages growth (18%) 6) Wages growth (12%) 6) Low GDP growth (14%) 7) Global Economic Crisis (10%) 7) Impact of corruption (14%) 8) Others (Government regs.’s support for local brands (12%) Source: Nielsen Business Barometer 2010 . Govt. senior leaders are highly optimistic about 2011: • 90% of companies are expecting double-digit growth in the next 12 months. inflation and how to pass on price increases to consumers remain the top three concerns.’ regulations. though not to the same extent as in the first half of 2010 – Nearly 80% of manufacturers have achieved or exceeded their target set at the beginning of the year – Around half believe that business conditions in Vietnam have improved versus a year ago • Competitive pressures. • Moving forward. Concerns around corruption and government’s actions also showing greater importance.

electricity. Wave 4 & Nielsen Omnibus November 2010 Vietnam Pocket Reference Guide 2011 Nielsen .NIELSEN INSIGHTS .AT A GLANCE 09 How do these concerns compare with consumers’ concerns? Top 5 consumer concerns Top 5 supplier / mfr concerns 1) Competitive pressure / activity / growth $ 1) Increasing food prices 2) Ability to pass on price increase 2) Health 3) Inflation 3) Increasing utility bills (gas.. water.) 4) Labor force / skill shortage 4) Job security 5) Wages growth 5) Increasing fuel/ petrol prices Source: Nielsen Business Barometer 2010 ..

Wave 4 2 Deteriorated somewhat Deteriorated significantly . yet mid-year evaluation was more optimistic Business performance compared to overall target 100% 14 23 Significantly better 28 80% 26 Somewhat better 23 17 60% On par with target 40% 30 32 40 20% Somewhat worse than target 25 17 12 0% Significantly worse than target 7 4 2 2009 2nd half 2010 1st half 2010 2nd half Source: Nielsen Business Barometer 2010 . Wave 4 Around half believe that business conditions in Vietnam have improved versus last year.AT A GLANCE Majority of manufacturers have performed at least on par with their 2010 target.10 NIELSEN INSIGHTS . though being less positive compared to 1st half Business Conditions in Vietnam (Now vs Year Ago) 100% 3 5 8 Improved significantly 80% 41 54 40 Improved somewhat 60% Remained the same 40% 30 38 30 20% 0% 24 9 2 12 3 2009 2nd half 2010 1st half 2010 2nd half Source: Nielsen Business Barometer 2010 .

NIELSEN INSIGHTS . At the same time. about one third of senior leaders predict an upgrading trend 2010 1st half 2010 2nd half Purchase more local/ Vietnamese brands 49 Buy bigger packs to save money 44 Purchase more on promotion 41 Change channel to save money Purchase more on promotion 41 Trade up to more premium/indulgent products 35 Purchase more local/ Vietnamese brands 37 Not buy some 'non-essentials' 22 Trade up to more premium/indulgent products 22 Not buy some 'non-essentials' 22 Buy less / smaller packs of the same products Trade down to cheaper products 51 Buy bigger packs to save money 31 Change channel to save money 22 12 10 Source: Nielsen Business Barometer 2010 .AT A GLANCE 11 Consumer trend towards savings and buying Vietnamese brands is expected to continue. Wave 4 Vietnam Pocket Reference Guide 2011 Nielsen . Dairy and Household products are likely to be impacted the most by the trend 2010 1st half 2010 2nd half Beverages 50 Health & beauty 44 Household products 44 Confectionery 36 Tobacco products 28 Dairy 22 Frozen food 19 Dry grocery OTHERS 14 3 Beverages 60 Dairy 53 Household products 35 Dry grocery 35 Health & beauty 30 Confectionery 26 Frozen food 21 Tobacco products OTHERS 7 2 Source: Nielsen Business Barometer 2010 . Wave 4 Beverages.

Wave 4 Rural market increases its importance as an engine to drive growth for majority of businesses Rural areas to drive company growth 100% 17 18 25 Increase significantly 80% Increase somewhat 60% 58 53 58 Neither increase nor decrease 40% Decrease somewhat 20% 25 26 17 2 0% 2009 2nd half 2010 1st half Source: Nielsen Business Barometer 2010 .12 NIELSEN INSIGHTS . Wave 4 2010 2nd half Decrease significantly .AT A GLANCE Senior leaders in multinational companies are concerned that the ‘buy Vietnamese’ trend will impose certain negative impacts on their business Impact of local brands on business 100% 7 21 20 80% 21 20 60% Significantly improve our business Somewhat improve our business Do not impact our business 40% 47 50 7 7 Somewhat deteriorate our business 20% Significantly deteriorate our business 0% 2010 2nd halfTotal 2010 2nd half – Multinational companies Source: Nielsen Business Barometer 2010 .

while expected industry growth remain relatively unchanged Expected GDP growth rate Expected industry growth rate 14 13.NIELSEN INSIGHTS .AT A GLANCE 13 Choice of media channels remains unchanged.1 4. and TV advertising stands out as the most dominant channel 2010 1st half 2010 2nd half N=56 N=60 TVC 40% Point-of-SaleMaterials (POSM) Newspaper / Magazine (print) TVC 15% Point-of-SaleMaterials (POSM) 14% Newspaper / Magazine (print) In-store banners/posters 7% In-store banners/posters Outdoor posters / Billboard 7% Outdoor posters / Billboard Internet 5% Others Internet 6% Others 37% 16% 15% 7% 5% 4% 3% Source: Nielsen Business Barometer 2010 .3 10 8 % 6 5.7 6. Wave 4 Vietnam Pocket Reference Guide 2011 Nielsen .9 4 2 0 Est.6 12 13. Next 12 months GDP growth rate 2009 2nd half All industry est growth rate 2010 1st half 2010 2nd half Source: Nielsen Business Barometer 2010 . Wave 4 GDP growth rate expectation is in line with government statistics.7 11.

with TVC remaining the key media form. Wave 4 . Wave 4 Key observations To continue to grow in the Vietnam market. as they are highly confident of the 2011 outlook: • Double-digit growth is expected from increasing consumer demand and business expansion plans • Most are looking at expansion into rural areas and the modern trade channel. or to enter the market successfully. timely reactions to consumer trends is also vital for success: • Look into rural areas as the next frontier of growth • Effectively invest in modern trade channels • Identify new potential categories to expand into • Diversify communication platforms to include emerging channels such as internet and mobile advertising • Effectively control ever-increasing costs • Develop and retain talent to avoid skilled labor shortage • Consumers are seeking savings via promotions or big pack sizes.14 NIELSEN INSIGHTS . multinational businesses should constantly prove good value to their consumers through innovation and effective communications. have impacted consumers’ confidence and business leaders’ optimism: • Consumer confidence index drops as they are less positive about job prospects. together with emerging channels such as Internet Source: Nielsen Business Barometer 2010 .AT A GLANCE Key observations Rising food and utility prices. as well as launching into new product categories • Advertising spend is expected to increase. business leaders are getting geared towards a better year. Therefore. there have been rising concerns about corruption and impact on GDP growth Nevertheless. coupled with VND devaluation and gold price increases from Q3. yet on top of these. Source: Nielsen Business Barometer 2010 . you need to consolidate your competitive strengths and have the right expansion plans: In addition. their status of personal finance and readiness to spend • Senior leaders appear to be less optimistic about business conditions in Vietnam compared to half a year ago • Inflation and how to pass on price increases continue to appear in the top three concerns. hence you should consider addressing this in a relevant way to your category and brand • Purchasing of Vietnamese products/ brands trend has emerged out of consumers’ search for value for money and supported by the government campaign.

The qualitative phase includes 12 focus group discussions and the quantitative phase covers 600 respondents.AT A GLANCE 15 Male vs. The study was conducted in May 2010. their differences in consumer behavior and opportunities for marketers.NIELSEN INSIGHTS . Vietnam Pocket Reference Guide 2011 Nielsen . Female .Gender Marketing Insights This ad-hoc study looks at differences on how male and female attract each other.

All Rights Reserved. the region connecting the two hemispheres of the brain /greater ability to multi-task and see “big picture” connections/ a smaller amygdala /sex and aggression/ 2010 © NeuroFocus.16 NIELSEN INSIGHTS . Confidential and Proprietary.term He said… Ideal Man She said.AT A GLANCE The Female Brain is Wired Differently Than the Male Brain a larger prefrontal cortex /seat of reason/ a larger insula /center of “gut feelings”/ a larger anterior cingulate cortex /seat of worry/ a larger corpus callosum. Expectations are similar but women are in it for the long . Inc. Well behaved/ Polite Well behaved/ Polite Family-oriented Family-oriented Understanding Understanding Self-confident Stable job Stable job Self-confident “Manliness in looks and manner” “Family man” Vietnam Pocket Reference Guide 2011 Nielsen ..

. macho. successful Emergence of female bread winners 30% earning for self/ family Bread winner Pillar and Protector Expect to do big things Homemaker Gentle. good with in-laws” Traditional roles still abound Smart.NIELSEN INSIGHTS . feminine submissive What men really want & What women find attractive = SUCCESS “All males want to earn a lot of money…that’s going to get females’ respect and attraction” Caregiver Weak/ Needs protection Vietnam Pocket Reference Guide 2011 Nielsen . takes care of family” “Family first.AT A GLANCE 17 Men are different so women need to be understanding He said… Ideal Woman She said. Decent manners when speaking Family-oriented Family-oriented Decent manners when speaking Well behaved/ Polite Well behaved/ Polite Feminine looking Tidy looking Understanding Feminine looking “Well-groomed.

AT A GLANCE Expectations and aspirations drive value of appearance 88% Appearance is important % Very Impt % Very Impt I want to be respected by others 52 I want to feel confident to the people I meet 47 I want to be attractive to the opposite sex 34 I want to create a professional image at work 32 I want to create a professional image at work 29 I want to look good for myself 31 I want to look good for myself 26 I want to be attractive to the opposite sex 25 I want to stand out from the crowd 25 I want to stand out from the crowd 23 Tools for success I want to be respected by others 56 I want to feel confident to the people I meet 49 Men use accessories but women expect men to smell good as well Products men use to attract women Clothes (97%) Products women expect men to use Clothes (86%) Mobile phones (94%) Mobile phones (66%) Shoes (87%) Motorbikes (65%) Motorbikes (82%) Shoes (64%) Personal care products (56%) Perfume/ Cologne (40%) Vietnam Pocket Reference Guide 2011 Nielsen .18 NIELSEN INSIGHTS .

I think it’s quite good when males also groom for themselves. I’d be proud of my boyfriend if he’s well-groomed and confident. Vietnam Pocket Reference Guide 2011 Nielsen . Grooming is a way to show our respect to others.NIELSEN INSIGHTS AND REPORTS 19 Women could use more scent and sparkles Products women use to attract men Products men expect women to use Clothes (96%) Clothes (87%) Shoes (87%) Perfume/ Cologne (79%) Mobile phones (85%) Shoes (64%) Personal care products (77%) Accessories/ Jewelries (55%) Motorbikes (67%) Personal care products (53%) Confidence gained from appearance is driving curiosity for personal care products Motivation for using Personal Care Products Products interested to try [Males] 76 To be more confident 74 64 Beverages [Beer] (52%) 39 To look good for myself 72 Finance (12%) 37 To attract the opposite sex To have a good impression to others Personal care (55%) 68 To have a good personal hygiene Electronic devices (79%) 33 23 29 Males Females It is common for males to use personal care.

20 NIELSEN INSIGHTS AND REPORTS The grooming evolution • Males look for simple products that have clear functionality and problem solving benefits Sophisticated • Males care more about their hair. their clothes & shoes than their face & body. Also they help to prevent skin aging. more benefits. more products For me. . using moisturizer and body lotion is critical as it helps to keep my skin smooth and moist. • Certain sophisticated needs are yet to be recognized • Females are willing to invest more time and effort in personal care/ personal grooming • Females care about their body from top to toe and are willing to use almost any products to look better & feel better Basic Learn from the females Product Usage 10 100 Body wash 14 97 Hair conditioner 15 Shampoo Facial wash Cosmetic Fragrances Deodorant Lipcare Facial moisturizer Body lotion/cream Hair gel 97 89 19 84 24 71 19 11 22 24 12 1719 62 60 56 51 Current use Will use more More needs. It’s not sufficient for the skin. Facial wash can only keep your face clean.

I will just pay for it and go. she always takes time to bargain down the price.” “I don’t like to bargain. easy to influence “When we go into a fashion store.AT A GLANCE 21 More products are becoming non-exclusive Life Insurance Laptop/PC Cigarettes Beer Credit cards Wine Razors TVs Toothpaste Mobile phones Bar Shampoo Soap Lipcare Body cream/ lotion Anti-shadow eyes cream Moisturizer Deodorants Sun block Shower gel Facial Cleanser Hair Conditioner Milk Hygiene wash Beer Point 2: Understand gender shopping behavior Needs Fulfillment Journey Quality-seeker. If I find a good quality product that suits me. Females might just go unplanned and end up buying a lot of things. even though they only try 1-2 of them. grab and go. impulsive.” “We males normally have a plan of what to buy before shopping.NIELSEN INSIGHTS . Females are different. My wife is different. they can buy 3-4 shirts for example. we can try different shirts but only buy 1 or 2 that fits us the most.” Vietnam Pocket Reference Guide 2011 Nielsen . planned shopping Bargain-hunter.

AT A GLANCE No matter what industry you’re in…Tickle women with a price discount and assure men of quality Product quality 70 Durability 48 Functions 28 International brand Males Females 19 18 9 Vietnamese brand 6 After sale services 19 15 6 Discounted price Promotions 38 25 14 Product design Advertising Important shopping considerations 40 25 Value for money 78 59 31 4 3 2 17 Show me the benefit…and the price! Attitude towards advertisement I like to watch advertisements and usually be affected by what is exposed in the ads 33 27 I like to watch advertisements but I don't believe most of things exposed in the ads 37 42 22 I don't object the ads but I also don't pay much attention on them Generally I don't like advertising Functional benefits (64%) Attractive prices (53%) Exciting ambience (33%) 25 8 5 Males Females 70% are almost unaffected Attracting elements of TVC .22 NIELSEN INSIGHTS .

The study is a compilation based on 8 focus groups in Hanoi and HCMC. such as handset selection criteria. Half of them have already subscribed to mobile services. parental influence. Another half is yet to be explored.Mobile Study This study looks at the mobile habits of young users. value added service usage and more.000). Populations Youth Market Current users < 24 years old <15 -24 years old <15 years old Prospective users Non-users Vietnam Pocket Reference Guide 2011 Nielsen . Youth market with a narrow age range 15 to 24 alone make up about 20% of the population. Nielsen Mobile Insights Survey 2010 (n=5.NIELSEN INSIGHTS .AT A GLANCE 23 The Young Generation . and Generation V Study.

but also friends and ATL and also from their own experience . not with the family • Choices are mainly driven by parents • Has some influence over choices.24 NIELSEN INSIGHTS .AT A GLANCE Youth segment is split into two segments as they are in different developmental stage. with different level of decision making too. not only by parents.g to manage their own pocket money • Choices are influenced by more factors. Types Age and needs at current stage Decision making and influence Teenagers (13-17) • Who : Young Adults (18-22) • Who : –Lack of experience. thus highly dependent on parents/ family – Is developing self identity yet longing to be a part of the group –Start to establish stronger relationship with friends – Start to have more activities of their own. However lack of experience leave decision making made by parents. e. •Source : FGD • Start to have their own choices • Being given authority to make decisions on minor issues.

Bibi Internet surfing: Zing.NIELSEN INSIGHTS .AT A GLANCE 25 Leisure time is spent mostly on connecting with friends and to enjoy entertainment … Self-Entertainment Playing game: Đế Chế. dantri. etc At Home Outside Shopping Texting Meeting friends at: Chatting with friends: Milk Tea shop “Quan tra sua” Yoghurt shops Phone: sms and Ola Internet: Yahoo messenger Socializing Going to cinema Relationship with mobile phone starts when parents give it to their children to conveniently monitor their activities … “I started using phone when I was in grade 6 because my parents want to control me” Hanoi’s teenager “I started using phone when I was in grade 10 because my school is far from home and my parents want to contact with me” Hanoi’s student Parents choose SIM card and handset “I started using phone when I was in grade 7. Thiên Long Bát Bộ Listening to music Watching TV: HBO. the selections are influenced by informations they get mainly from friends and ATL Target the communication to youth on their needs in mobile contexts Vietnam Pocket Reference Guide 2011 Nielsen . with their pocket money . Kenh24. VTV6.. MP3. Nhaccuatui. The reason to use phone is to call my mother to pick me up ” … but youth gain more control of the usage as they grow older … HCM’s teenager Parents pay for the mobile spend directly and control usage . Disney Channel. the child still has an influence on the selection of handset and sim card Target the communication to teens as well as the parents Youth start to choose SIM card and handset brand… … and manage mobile spend their own. However. VTV3. vnexpress..

applications. helps me killing time. and I am not worried of disturbing people around me Usage 26 • Call is used only to call family or for urgent matters • Data services are accessed through memory card. Facebook. but it’s fun and practical too … What they say : High sms • SMS is cheap. MP3 player.NIELSEN INSIGHTS .AT A GLANCE … and along the way the youth start to use the mobile for their own purposes Mainly via SMS Parents start to give a mobile to monitor their children activities Mainly calling Ola Msgr. Hi Hi He He Youth are heavy texters. Personal Blog Start to use mobile to chat and to socialize Start to use it more to connect with their friends than family Teens use the mobile mainly to contact their parents Start to use mobile for entertainment Camera. music. fun. video first to their PC (using stationery internet?) call internet camera music video game Importance Low High . music (Zing MP3) and games download Start to use mobile to browse latest info Google. allow me to express myself. They downloaded games. Not only because it’s cheap.

As they go along they want more convenience. Teenagers (13-17) Young Adults (18-22) Tariff Network Promotion Tariff Network Promotion Number Number Talking about cheap rate is a must to be chosen.NIELSEN INSIGHTS .. To the more experienced users.000vnd is more preferred. Though they would normally running on low fuel.AT A GLANCE 27 How do they choose their SIM card? At the younger stage. especially when teens . 2-3 times a Month Top up on need basis 2-3 times a month Wait for promotions.000vnd/ each time. 50. promo.e. all they care about is economical concerns. but still with reasonable spend .. we need to talk about network quality and its benefits with their pocket money Therefore. tarrif. promo can shorten top-up period … Teens Who Pays Amount Frequency Promotions Young Adults Parents Self : Pocket Money 50.000vnd 100. top up even if not needed in promo period Vietnam Pocket Reference Guide 2011 Nielsen . ability to manage spending becomes more important when they have to pay the mobile service themselves. i.

500. for storing games. Statements data from GenV study .. Memory Memory cards are a must. quality and brand.54% “Being Different from others is Cool” – 37% *Source FGD.28 NIELSEN INSIGHTS . features. various color and has soft keyboard 2.AT A GLANCE How do they choose their handset? … a phone with memory card provided is more favorite if it meets all their requirements such as design. camera.000. and keep themselves updated of the latest model and features … Functional Lost their phone Damaged Emotional Getting bored with the old one Not having a certain feature (camera with lower pixel. long-life batteries Brand Well-known. easy to use. music and sharing music Design Price Features Small. no chat function. prestigious .000vnd – 3.000vnd Entertainment functions: music. popular. etc.) that they want to. price. internet. Prefer a new model that just launched in the market “I am always seeking to have New and Unique Things” . video and game Quality Durable.

. No 3G phone.2009 Still very little knowledge on 3G. Knowledge 3G = Video Call . Other Ages 2009 2010 06% 07% 00% 03% *Source Mobile Insights 2010. Others don’t have 3G phone. which must be nurtured to establish the future market for data services … Young Generation 2009 Multimedia Services 10% Mobile Internet 01% 2010 18% 09% Avg. Is all they know about 3G Barriers Expensive. so can’ t make a Video call “Not many people use 3G so even we use it we still can’t see others while speaking” HCM and HN’s respondents Limited Needs GPRS is enough to meet needs of chatting and browsing Vietnam Pocket Reference Guide 2011 Nielsen .AT A GLANCE 29 Youth are High Data Users compared to other segments.NIELSEN INSIGHTS . Should educate on the benefits and its relevance to daily life.

make sure it’s your brand every year! . they will stick to the operator only if the network quality and coverage is good! -Communicate about your strong network quality to this population is important. “Flash your XYZ Brand Handset / SIM Brand and get a 5% off at Yogen Fruz. network quality is not important .Meeting their social Needs.30 NIELSEN INSIGHTS . Target this segment of your subscribers and the market having children in this age group. but as they grow to enter the young adults .At teen age .AT A GLANCE How to get them: It Starts with the Parents!. milk tea shops every time you visit” -Mobile Coupons for Cinemas Network Quality . promote Parent-Children plans! -How about 3 free calls between Parents and Childs connection every day? -Or “Top up your account with 100 K VND and get 10 K VND on Childs phone free” Get their Friends to get them : Reward them to Get their friends on the Network! -How about get your friend to subscribe and get 100 K VND of talk time -Get Your Friends to subscribe and Enjoy 50 Free SMS with him every Month Making them Stick? Even if they change Handsets every year. .

HTV (HCM) and internal channels include Disney. -Through Local Websites Like Hi Hi He He. etc. -Discount Coupons with 3G info Services of their Interest -English and other Tutorials via 3G Video. ZingMe. Bring them their missed episodes on Phone. Make sure the revenue comes from Ads not Customer Vietnam Pocket Reference Guide 2011 Nielsen .NIELSEN INSIGHTS . Star Movie. HBO. even parents will like this! -Disney Shows. Korean Soaps.AT A GLANCE 31 3G for YG Educate Them -On television through local channels such as VTV3.

Results from this wave were conducted Jan 2010 – May 2010.32 NIELSEN INSIGHTS . This study utilizes random sampling and face to face surveying. The study is conducted monthly (n=600) in HCMC and Hanoi. . internet banking usage and more. such as current satisfaction with banks.AT A GLANCE Nielsen Personal Finance Monitor This syndicated study looks at consumer behavior towards personal finance. attitudes towards credit card and lending.

AT A GLANCE 33 Despite all of the rapid changes and the positive indicators Vietnam is currently a very crowded financial market place with approaching 100 financial service suppliers operating. 50% of which are currently using banking services Keep your customers satisfied Customer service expectations are rising coupled with an increase in multiple account holdings (Source: Nielsen database 2009) Half of the target remain unbanked and amongst those around 50% are either selfemployed or have involvement in a business Who to target? Future Intentions Debit & Credit cards see high levels of future usage intention. Savings are still largely untapped. Why? Internet (*): target population from 18-50 years old in class ABCD residing in Hanoi and HCMC. A young urban population with high internet penetration but still almost no engagement with internet banking. Highlights – Customers Triggers to attract new customers? Target Market is around 4 million customers. Vietnam Pocket Reference Guide 2011 Nielsen .NIELSEN INSIGHTS .

14 Reasons for switching main banks 1st Inconvenience – 45% • No branch close to my house (30%) 2nd Poor customer service – 14% • Not enough ATM’s (8%) • Not convenient to use only • Staff are not enthusiastic (14%) one bank (5%) • Staff are not happy (9%) • No demand (5%) 3rd Procedures . Whilst switching is rare.20 1.25 1.22 1. Total (n=596) 1 Bank U35 (n=344) 81 2 Banks O35 (n=252) 84 17 77 13 Class CD (n=334) Class AB (n=262) 73 22 87 23 12 3 Banks 2 2 1 3 1 4 Banks 1 1 0 1 0 Mean score 1. secondary accounts are increasing.Could you please let me know reasons why you stop using the service of your first bank? .33 1.9% • Complicated procedures (9%) 4th Others – 23% • ATM card is expired (9%) Q15 .AT A GLANCE 34 Number of Banks Used At this stage many customers still only use a single bank but this is changing.NIELSEN INSIGHTS .

2010 (n=478)* 97 100 Credit card 21 23 54 19 22 Debit card 8 15 43 5 15 46 14 13 Multi-functional card 0 0 33 0 0 37 0 0 Student associated card 0 0 13 0 0 15 0 0 6 Associated card 0 0 10 0 0 13 0 0 2 62 24 25 32 35 23 Integrated card 0 0 10 0 0 10 0 0 8 None of the above 9 2 0 9 1 0 8 3 0 * Base: Not Code 12 in Q9c Q36a .02 mil people) (Source: Nielsen database 2009) Card type awareness Awareness of both Debit and Credit cards has increased significantly over the past 5 years among the banks customers.2010 (n=413)* 2006 (n=500) 100 92 99 2008 (n=500) Q2 .Which kind of cards are you aware of? Vietnam Pocket Reference Guide 2011 Nielsen .AT A GLANCE 35 Highlights – Cards What could attract more customers? Ownership Reason for not using ATM/Debit Card 23% (~1. Total 2006 (n=1000) ATM HCM 2008 (n=1000) 91 Q2 .4 mil people) • Broader coverage of ATM’s 71% • ATM’s placed in Convenient and safe place 62% • Safety of the card 52% • Issued by a trustworthy bank 35% Future Intention • No demand • Knowledge • Inconvenience Debit Card 24% Credit Card 7% Credit Card 1% (~0.2010 (n=891)* 98 2006 (n=500) HN 2008 (n=500) 91 100 Q2 .NIELSEN INSIGHTS .

4 mil people)  • Competitive interest rate 60% • Prestigious bank 56% • Highly recommended by others 52% • Good customer service 50% Main Banks Top 3 current Investment methods • Put money into my own business 61% • Gold trading 35% • Real estate 23% (Source: Nielsen database 2009) •ACB 21% • Vietcombank 14% • Agribank 14% • Sacombank 11% •Vietinbank 11% . Saving at bank 10% (~0. 1st No demand 59% 2nd Knowledge 31% 3rd Inconvenience 13% Key responses : • No demand (majority) • Already have ATM card • Do not prefer use credit Key responses : • Do not know how to apply for • Do not know much about this service • Do not know much about the credit function Key responses: -I am not qualified to open a account -Complicated procedures -Not many places accept card payment Page 10 Q38R2: Could you please let me know the reason why you do not use/own any credit card? Highlights – Savings & Investments Why I choose it as my main bank? Savings Saving at non-bank sources 53% (~ 2.1 mil people) .AT A GLANCE Reasons for no use – Credit Cards The same is primarily true for Credit Cards but with inconvenience being given more importance.36 NIELSEN INSIGHTS .

Aware Life insurance 100 Currently using Lapsed 7 Saving (not at banks) 99 Loans (from other sources apart from banks) 95 9 Investment (into real estate.) 91 6 3 85 7 23 3 Base: All Respondents (n=1800) Q9a . etc.NIELSEN INSIGHTS .AT A GLANCE 37 Non-banking Savings 85% of the target customers have savings that are not held in a bank. Coupled with this is a reluctance to submit personal financial information.Which of the following FINANCIAL SERVICES are you currently using? [MA] Barriers to banking? Barriers are largely around a perceived lack of value or convenience. Valued pledged assets required 49% Lengthy application procedures 63% Key Barriers to Banking Potential Triggers (n=909) (n=909) High interest rates 38% Financial evidence required 48% Simple application procedures 58% Affordable interest rate 63% Prestigious banks 39% No financial/ income evidence required 38% Base: those who are not using banking services Q60 – Could you please let me know reasons why you do not use banking services? Q61 – Could you please let me know some factors that can help encourage you to use banking? Vietnam Pocket Reference Guide 2011 Nielsen . This suggests a lack of understanding of the benefits of using banks for these services.Which of the following FINANCIAL SERVICES did you ever use? (but stopped) [MA] Q9c .Which of the following FINANCIAL SERVICES are you aware of? [MA] Q9b . securities.

.AT A GLANCE Summary – Vietnam is heating up! • Education – one should not underestimate the lack of understanding that exists around banking products amongst many customers. Communication and education will be an essential part of building relationships with those groups currently untapped. across all sectors. Be bold with your channel delivery. young population and the signs. are that they are increasingly exposed to new products and services and they are increasingly open to investigating them. • Youth – Vietnam has a large. Almost 50% of business leaders in Vietnam said that the internet will see an increase in spend as a communications channel this year.38 NIELSEN INSIGHTS . • Operations & Channels – the best brand promise in the world must be backed up by operational delivery.

What Drives Brand Sales? WANT THE ANSWER? JUST ASK NIELSEN.com . BTL or both activities more question? email us at vietnaminfo@nielsen.® Exercised preference of a consumer would drive brand share in the most competitive scenario Nielsen Enreach helps manufacturers establish the over or under leveraged position of their brands to ascertain the need of ATL.In A Scenario Where No Brands Enjoy A Distribution Advantage.

Tooth Paste And Laundry Products? WANT THE ANSWER? JUST ASK NIELSEN.com .How Big Is The Opportunity In Rural Vietnam For Mass FMC Categories Like. more question? email us at vietnaminfo@nielsen.® Almost 2/3rd of the sales for these product categories comes from Rural Vietnam Nielsen Vietnam's Business Barometer reflects that more than 80% of business leaders have an increased focus on Rural Vietnam.

VIETNAM RETAIL OVERVIEW

39

VIETNAM RETAIL OVERVIEW

Year
Prel.2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
1999
1998
1997
1996
1995

Retail sales At
Current Prices
1,214,532
1,007,213
746,159
596,207
480,294
398,525
333,809
280,884
245,315
220,411
200,924
185,598
161,900
145,874
121160

% Of GNI
77%
70%
67%
63%
58%
57%
55%
53%
52%
51%
51%
53%
52%
54%
53%

% Of Final
Private
Consumption
99%
108%
109%
97%
90%
86%
82%
81%
79%
75%
73%
73%
72%
72%
72%

Unit: Bil. Dongs
Source: 2010 Statistical Yearbook of Vietnam

Vietnam Pocket Reference Guide 2011 Nielsen

VN RETAIL OVER VIEW

RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009

40

VIETNAM RETAIL OVERVIEW

RETAIL SALES OF GOODS AND SERVICES

50
40

35
29
20

19
15
11

12.7

10

8

11

19

3.6

-0.6

0.8

19

30
20

19.9
9.5

0.1

24

25

14

9.2
4.5

21

25

4.0

14

12.6
8.4

3.0

6.6

6.5

10
0
-10

19
95
19
96
19
97
19
98
19
99
20
00
20
01
20
02
20
03
20
04
20
05
20
06
20
07
20
08
Pr
el
.2
00
9
20
10

1,500,000
1,400,000
1,300,000
1,200,000
1,100,000
1,000,000
900,000
800,000
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0

Retail Sale At curr en t Pr ice

Year On Year Growth

Year On Year In flation

Unit: Bil. Dongs
Source: Statistical Yearbook of Vietnam 2009
YEARLY CPI
Volume CPI - FMCG Overview
125.0
120.0
115.0
110.0
105.0
100.0
95.0
90.0
DEC09

JAN10

FEB10

MAR10

APR10

MAY10

JUN10

JUL10

AUG10

SEP10

OCT10

NOV10

Overall Categories

Total Personal Care

Total Household Care

Total Beverage & Cigarette

Total Food

Total Milk Based Products

Price Index based on unit selling price of top 50% share items per category existing over last 13
periods in 6 cities. Overall weighted by total category value. Based on Nielsen tracked FMCG
categories.
Source: Nielsen Vietnam Retail Audit 2010

DEC10

VIETNAM RETAIL OVERVIEW

41

RETAIL SALES STRUCTURE

%

10 0

83

82

79

79

79

78

78

79

78

77

79

50
11

6

12

6

13

8

12 9

2002

2003

11 10

12 10

12 10

12 11

11 11

11 10

11 10

0
2000

2001

T rade

2004

2005

H o tel, R es taurant

2006

2007

2008

2009

P rel.
2 0 10

T o uris m , Sev ices

Source: Statistical Yearbook of Vietnam 2009

RETAIL STRUCTURE – OFF PREMISE STORE NUMBERS (CAN THO, DA NANG,
HANOI, HAI PHONG, HCMC, NHA TRANG)
CHANNELS
Modern Trade (SM / MM) & Convience
Traditional Grocery Store
Street Vendor
Personal Store
Market Stall – Mixed Business
Market Stall – HPC (Health & Personal Care)
Market Stall – Chap Pho
Cosmetic Store
Beverage Store
Dairy Shop
Milk /Biscuit/Spirits Store
Market Stall – MBS
Cigarette Kiosk
Soft Drinks / Ice Cream Outlets
Pharmacy
Liquor Shop
Biscuit / Confectionery Store
TOTAL OFF-PREMISE

2008
416
82,255
2,087
3,671
3,295
4,082
5,736
716
6,718
699
923
254
9,370
3,353
8,743
204
200
132,322

2009
537
89,584
1,595
4,082
3,378
3,672
4,581
577
7,097
807
561
186
8,524
3,196
9,010
244
303
137,934

2010
642
91,515
1,782
3,779
3,138
3,223
4,650
1,045
8,728
778
608
201
7,400
3,603
10,114
323
358
141,887

Source: Nielsen Vietnam Census 2010

Vietnam Pocket Reference Guide 2011 Nielsen

Population & Retail sals – Government. 30 Cities and Rural store numbers and ACV from Census results.42 VIETNAM RETAIL OVERVIEW NATIONAL FMCG RETAIL MARKET STRUCTURE 100 21 80 6 4 6 CITIES 25 40 9 5 60 10 4 40 37 69 22 14 61 46 20 30 CITIES 27 53 CITIES 0 Population 2009 Store 2010 FMCG ACV 2009 Retail Sales 2006 Estimated RURAL (*) Six Cities. . 53 Cities estimated. Source: Store number and FMCG ACV -Nielsen Vietnam Census 2010.

905 143.387 30. ON-PREMISE 2010 800 739 600 468 461 400 304 221240 200 271 144160 60 71 131 49 50 99 36 39 74 53 52 105 31 29 60 0 VIETNAM 6 CITIES HCM Off Premise HN On Premise 4 CITIES 30 CITIES 53 URBAN CENTERS RURAL Grand Total Unit: 000s stores.263 50000 53.554 227. (*) 53 Cities 2010 Store number is estimated based on store number contribution Source: Nielsen Vietnam Census 2010 OFF-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS 250000 223.VIETNAM RETAIL OVERVIEW STORE NUMBER BY TIERS – OFF-PREMISE VS.354 0 VIETNAM (URBAN) 6 CITIES 2009 30 CITIES 53 CITIES 2010 (*) 53 Cities Store number is estimated based on store number contribution Source: Nielsen Vietnam Census 2009 & 2010 Vietnam Pocket Reference Guide 2011 Nielsen 43 .884 150000 100000 53.099 30.527 200000 139.

000 50.115 10.557 11.527 6.908 14.784 100.108 2.937 955 883 Modern Trad.44 VIETNAM RETAIL OVERVIEW FMCG VALUE CONTRIBUTION BY TIERS – TOTAL URBAN VIETNAM OFF PREMISE 100 100 100 80 60 38 40 47 40 20 11 10 5 46 4 0 VIETNAM 6 CITIES 30 CITIES 2009 53 CITIES RURAL 2010 (*) 53 Cities 2010 FMCG contribution is estimated based on FMCG Growth rate in 36 Cities.449 122.884 0 669 751 5. Source: Nielsen Vietnam Census 2009 & 2010 OFF-PREMISE STORE NUMBER IN TOTAL 36 URBAN CITIES VIETNAM BY STORE TYPES 150.018 12.000 16.183 912 994 11.688 5.252 9.5642. Street Personal Market CosmeticBeverage MBS CigarettePharmacy Dairy Trade Grocery Vendor Store Stall Store Store Kiosk Shop Source: Nielsen Vietnam Census 2009 2009 Source: Nielsen Vietnam Census 2009 & 2010 2010 7.222 18.886 Other .000 125.132 772 1.

VIETNAM RETAIL OVERVIEW OFF-PREMISE 36 CITIES VIETNAM FMCG CONTRIBUTION BY STORE TYPE 100 80 60 52 55 40 25 20 23 0 0 Modern Trade Trad. Grocery 0 Street Vendor 2 1 Personal Store 6 5 0 Market Stall 1 4 5 Cosmetic Beverage Store Store 2009 1 2 MBS 2 2 4 4 2 Cigarette Pharmacy Kiosk 2010 Source: Nielsen Vietnam Census 2010 NUMBER OF MODERN TRADE STORES 800 700 751 669 600 642 537 500 400 300 200 132 100 109 0 36 CITIES 6 CITIES 2009 2 Other 30 CITIES 2010 Source: Nielsen Vietnam Census 2010 Vietnam Pocket Reference Guide 2011 Nielsen 45 .

2 Cigarette Beverage 97 3 Beverage 91. Latest period: December 2010 SHARE OF TRADE FOR MODERN SELF-SERVICE OUTLETS 89 90 91 48 51 51 46 48 48 43 45 46 35 36 37 11 9 10 10 Singapore Malaysia Thailand 2006 2007 Philippines 2008 Indonesia 2009 Source: Nielsen Retail Audit . six cities. Vietnam – Yearly census Vietnam .2 60 80 99.9 78.8 0 8.2 9.8 85.7 Home care 83 17 Personal Care 77.8 100 0 MT HCM+Hanoi 20 40 HCMC + HN_TT 60 80 100 MT HCM+Hanoi Source: Nielsen Vietnam Retail Tracking 2010.1 Personal Care 20 40 HCMC + HN_TT Milk Based Foods 15.9 3.1 90.9 12.2 22.7 21.all FMCG.4 96.1 Milk Based Foods 87.3 14.46 VIETNAM RETAIL OVERVIEW MODERN TRADE CONTRIBUTION BY FMCG DEPARTMENT Value % Share of Trade – MAT LY Value % Share of Trade – MAT TY Cigarette 99.6 0.8 0.3 Home care 84.

476240.863 240.748 28.221 0 VIETNAM 6 CITIES 30 CITIES 2009 53 CITIES RURAL 2010 Source: Nielsen Vietnam Census 2010 (*) 53 Cities is estimated based on Census 36 Cities and growth rate FMCG VALUE CONTRIBUTION BY TIERS – TOTAL URBAN VIETNAM ON PREMISE 100 100 100 80 60 41 40 46 41 20 9 9 4 45 4 0 VIETNAM 6 CITIES 30 CITIES 2009 53 CITIES RURAL 2010 Source: Nielsen Vietnam Census 2010 Vietnam Pocket Reference Guide 2011 Nielsen .861 100000 50.824159.715 51.476 200000 160.VIETNAM RETAIL OVERVIEW 47 ON-PREMISE STORE NUMBER IN TOTAL URBAN VIETNAM BY TIERS 300000 263.937 29.567270.

7 4.2 21.1 17.8 -1.5 Cig a re tte C iga rette 19.1 En e rg y D rin ks 2.8 S o ft Drin k In sta nt N oo d le 15.2 M ilk P o w d er RT D M 5. six cities.6 In sta n t No o dle 3.4 20.6 20.7 RT DT En e rg y Drin ks C oo king O il L a u nd ry 27.7 B e er 7.2 3.5 7.4 5. six cities.9 5.4 2.48 VIETNAM RETAIL OVERVIEW TOP 10 CATEGORIES IN 6 CITIES 20 10 vs .6 V a lue % Ch g YA 2010 V olu m e % C h g YA Source: Nielsen Vietnam Retail Tracking 2010.6 20.5 21.5 3.9 18.9 13. Latest period: December 2010 MARKET COMPLEXITY – 3 YEAR TRENDS Num ber of SKUs 8.6 31.0 M ilk P o w d e r -7.8 S o ft D rin k 4.000 0 Beverage Food + Milk Based Personal Care 2008 2009 Household Care Cigarrette 2010 Source: Nielsen Vietnam Retail Tracking 2010.9 Be e r 28.0 31.6 39.000 2.8 3.6 4.6 14.9 2.5 6.3 L a u n dry 2009 8.000 6. 200 9 V AL U E % S H AR E 22.7 15.1 Co o kin g O il 2. Latest period: December 2010 .2 RT DT 3.8 R T DM 4.000 4.

VIETNAM RETAIL OVERVIEW PENETRATION OF BEVERAGE CATEGORIES Off 6 cities HRC 6 cities Off 30 cities Sp TF D or tD rin ks RT D Co ff e e ilk Te ab ag FJ M In st an t So ya of fe e PW C ED Be er T M RT D RT D CS D 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% HRC 30 cities TF D or tD rin ks RT D Co ff e e Sp ilk Te ab ag FJ M So ya of fe e PW C st an t In ED Be er T M RT D RT D CS D 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Vietnam Pocket Reference Guide 2011 Nielsen 49 .

50 VIETNAM RETAIL OVERVIEW PENETRATION OF BEVERAGE CATEGORIES Off Rural HRC Rural • • • • • • • • • • Off: Off-premise HRC: On-premise CSD: Carbonated Soft Drink RTDT: Ready To Drink Tea RTDM: Ready To Drink Milk ED: Energy Drink PW: Packaged Water FJ: Fruit Juice TFD: Tonic Food Drinks RTDCoffee: Ready To Drink Coffee Source: Nielsen Vietnam Retail Census 2010 TF D or tD rin ks RT D Co ff e e Sp M ilk Te ab ag FJ ya So PW of fe e C In st an t ED Be er T M RT D RT D CS D 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% .

our rich databases.HOW CAN I MAKE SURE MY NEW PRODUCT IS SUCCESSFUL? BASES helps clients grow through successful innovation on their brands. packaging. benefits. With over 90.® Follow 5 simple steps in New Product Development Step 1 Analyze Consumer & Market Step 2 Create Ideas (Ideate) and Qualify Step 3 Develop. • Optimizes the return on investment in new products and product innovations. new flavors. Test & Plan Step 4 Optimize Launch Execution Step 5 Monitor & Respond AND DID YOU KNOW? New Product Development (NPD) links marketplace insights to internal innovation and development capabilities to improve the chances of new product success. e. BASES is the most widely used test market systems making sure new products will be successful WANT THE ANSWER? JUST ASK NIELSEN. • Drives growth through ideas for new products that meet emerging consumer and marketplace needs • Revitalizes current brands through re-launch or line extensions.000 studies done. This is done via impactful consulting that capitalizes on BASES industry-leading forecasting models. usage occasions. etc. more question? email us at vietnaminfo@nielsen.g.com . and our proprietary analytical techniques.

® It may not attract a lot of new customers as they seldom change stores just because of promotions but it will surely make your current customers more loyal.CAN PROMOTIONS MAKE MY STORE ATTRACTIVE TO NEW CUSTOMERS? 30% off 50% off sale off sale off sale off WANT THE ANSWER? JUST ASK NIELSEN. This is definitely the ultimate information source for the booming modern trade channel. This year's findings show that only 1 out of 10 actually base store-choice on promotions. AND DID YOU KNOW? Store choice based on promotions is not a common practice among shoppers.com . more question? email us at vietnaminfo@nielsen. They are likely to go the same store but would be hunting for good-buys while shopping there. ShopperTrends has been monitoring Vietnam's retailer landscape for years.

000.000 .499.999.999.7.1.999 HIB Distribution by Key Cities 2010 HIB A2+ A1 A B C D E F HA NOI Urban 0% 4% 4% 40% 43% 11% 2% 0% HAI PHONG Urban 0% 2% 2% 23% 50% 23% 2% 0% DA NANG Urban 0% 3% 3% 23% 50% 22% 3% 0% HCMC Urban 1% 6% 7% 34% 41% 15% 3% 0% CAN THO Urban 0% 1% 1% 9% 27% 39% 22% 1% 5 KEY CITIES Urban 0% 5% 5% 32% 42% 17% 4% 0% Source: Nielsen Database 2010 Vietnam Pocket Reference Guide 2011 Nielsen HOUSEHOLD INCOME A5 Household Income band (VND) .999 4.999.999 3.4.000 .000 .500.44.999 7.HOUSEHOLD INCOME CLASSIFICATION 51 HOUSEHOLD INCOME CLASSIFICATION Household Income Band (HIB) Classification System Overview This classification system is based on gross monthly income.000 .999.999.29.999 A4 A3 A2 A1 B C D E F 0 .499.000 .000 or higher 75.500. HIB 150.000.000 149.000.500.999.000.74.999 1.999 45.000.499.000 .999 30.000 .2.999 15.000.14.

999 12% 4% 8% 8% 5% 7% 4.000 or higher 1% 1% 1% 1% 0% 1% 7.999.999.7.14.999 8% 25% 18% 15% 29% 18% 0 .999.4.499.000.000 .000 .000.000 .500.499.999 1% 1% 1% 1% 0% Total 1% 15.499.999 1% 5% 3% 2% 6% 3% Source: Nielsen database 2010 .000.52 HOUSEHOLD INCOME CLASSIFICATION HIB Distribution at Country Level 2010 HIB A B C D E F URBAN 4% 22% 40% 26% 8% 1% VIETNAM RURAL 1% 4% 21% 45% 26% 4% TOTAL 2% 9% 27% 39% 20% 3% Source: Nielsen Database 2010 HOUSEHOLD EXPENDITURE IN HA NOI AND HCMC HOUSEHOLD EXPENDITURE (Unit: VND) HANOI HCMC Urban Rural Total Urban Rural 15.2.29.1.500.999 47% 20% 31% 32% 16% 29% 3.000 .999 31% 46% 40% 42% 43% 42% 1.500.000 .

it is Market Stalls Latest census conducted by Nielsen reflects that Market Stalls is the channel with the biggest drop in store numbers too more question? email us at vietnaminfo@nielsen.com .Which Channel Gets Impacted As Modern Trade & Specialty Stores (Cosmetic | Personal Care | Baby Stores) Gain Importance? WANT THE ANSWER? JUST ASK NIELSEN.® Surprisingly it is not Traditional Grocery stores.

com .WHICH IS THE SECOND BIGGEST CHANNEL AFTER TRADITIONAL GROCERY THAT SELLS FAST-MOVING CONSUMER GOODS IN VIETNAM? WANT THE ANSWER? JUST ASK NIELSEN.2 Million FMCG stores across urban and rural Vietnam. On-Premise channels account for 42% of all stores selling FMCG products more question? email us at vietnaminfo@nielsen.® Eateries (excluding Café and Restaurants) AND DID YOU KNOW? On-Premise channels together account for a third of all FMCG sales in Vietnam Annual store census conducted by Nielsen Vietnam estimates 1. According to the latest census.

243.540.089.815.122 3.477 Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010 Vietnam Pocket Reference Guide 2011 Nielsen VN BY THE NUMBERS AGE GROUP .155.430.867 3.267 MALE 42.134 60-64 1.524 50-54 4.968.037 727.309 3.404 598.024.031 1.672.050.897 1.536 85+ 640.217 2.072 684.142.686 70-74 1.010.653 2.403 55-59 3.811.253 10-14 7.286.418.823 65-69 1.521 2.672 3.600 18-19 3.283 897.321 716.333 0 1.230 501.596.739 3.571.511.596.211 3.988.548 806.930.857.751.322.637 471.940 1.460 3.022.773 1-4 5.310.828.187 15-17 5.229.899.523.457.733.530.559.VIETNAM BY THE NUMBERS 53 DEMOGRAPHICS POPULATION BY SEX AND BY AGE GROUP IN VIETNAM 2010 TOTAL TOTAL FEMALE 86.967 3.287.997 2.031 2.906 3.113 20-24 7.636.465 75-79 1.827 1.559 2.413.835.990.060 3.767.101 281.106 1.681 3.600 43.697.808.389.539 3.606.936 45-49 5.869 859.418.491 3.099 5-9 6.893 448.807 80-84 752.250 2.428 3.488.624 30-34 6.758 912.398.388 25-29 7.305 35-39 6.200 40-44 6.817 2.416 192.987.

257 74.326.211.617 892.576 850.429 60-64 611.419.478 75-79 316.050.999 338.872 1.297.558 1.420 85+ 146.793 273.485 15-17 1.714 18-19 1.177 40-44 1.868 1.349.326 443.329 1.024.818 892.836 1.443.862 45.788 30-34 2.370 50-54 1.774.139.771 35-39 2.635 263.206 65-69 473.421 927.926 20-24 2.418 864.801 134.678.091 924.830 553.561.932 1.891 70-74 395.632 786.794 55-59 961.637 767.659 1.177.060.046.777 FEMALE 13.54 VIETNAM BY THE NUMBERS POPULATION BY SEX AND BY AGE GROUP IN URBAN VIETNAM 2010 AGE GROUP TOTAL 0 TOTAL 25.659 839.015 5-9 1.819.843 697.477 235.744 209.301 165.823 1-4 1.451 MALE 12.082 440.603 45-49 1.689 678.971 182.475.403 647.492 954.732.677 118.300 207.904 506.013.465.170 80-84 192.206 100.344 Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010 .029 892.926 10-14 1.033.779 230.720 1.511 521.088.996 25-29 2.820.

375.031 2.630.609 55-59 2.687 347.192 2.718.066 544.547.756.589.094.923 1.818 2.120.414 1.123.800 2.492 1.483.072.407 1.301.088.616.090 629.048.393.213 2.123 648.328 474.338 1.062.836 30-34 4.107 750.421.795 70-74 1.032 0 1.702 15-17 3.429 367.886.143.103 432.886 18-19 2.960 352.VIETNAM BY THE NUMBERS 55 POPULATION BY SEX AND BY AGE GROUP IN RURAL VIETNAM 2010 AGE GROUP TOTAL TOTAL 60.274.833.209.923.444.187 20-24 5.668.705 60-64 1.733 2.903 2.038.263 2.327 10-14 5.823 FEMALE 30.791 MALE 30.109 5-9 5.311.771 2.554 147.023 40-44 4.367.661.187.546 2.880 2.520 1.617 65-69 1.844 207.534 35-39 4.080.882 2.637 80-84 559.115.226.935 2.021 509.392 25-29 5.263.190.528 2.911.154 50-54 3.333 45-49 3.016 1.987 75-79 912.075.348 2.927 2.337.370.950 1-4 4.096.071 570.984.618.815 972.580.110 1.490 624.936 2.133 Source: Estimated from 2009 Census of Population & Statistical Yearbook 2010 Vietnam Pocket Reference Guide 2011 Nielsen .530.116 85+ 494.

116.800 504.000 Nghe An 2.798.442.500 1.000 291.400 Thanh Hoa 3.000 6.800 1.300 1.800 832.206.530.200 1.800 Hai Phong 1.800 805.100 10.841.826.729.300 856.131.024.100 898.000 10.098.700 599.100 1.800 858.477.900 791.700 351.400 1.300 2.773.301.500 Lao Cai 634.200 2.800 3.522.649.157.900 892.500 994.500 894.500 1.300 356.800 1.790.200 Thai Binh 1.904.839.900 506.067.300 Northern Midlands and Mountain Tuyen Quang 701.706.400 2004 81.000 1.600 590.500 452.100 1.500 1.700 2005 82.417.000 1.600 1.000 1.203.742.900 371.500 848.145.500 719.700 733.859.014.600 Hai Duong 1.000 479.851.782.311.200 Ha Tinh 1.200 1.228.300 1.700 784.200 10.800 778.108.997.800 3.400 1.700 760.091.106.600 1.900 2.300 Quang Binh 819.068.912.403.800 1.900 19.000 2007 84.500 1.100 1.000 789.400 18.741.500 2006 83.286.316.200 1.400 286.625.104.806.221.300 1.234.003.900 581.500 1.421.097.617.100 Bac Giang 1.000 1.300 Bac Ninh Ha Nam Nam Dinh Ninh Binh 19.800 1.700 693.000 838.000 Cao Bang 500.700 466.500 18.300 11.210.890.700 Quang Ninh 1.300 790.000 1.600 1.125.600 3.120.071.800 890.900 1.600 295.417.500 1.500 614.560.702.400 2.600 872.200 669.500 868.228.459.100 1.291.900 18.681.538.600 1.700 .200 991.900 847.200 1.100 900.400 3.081.300 3.500 288.700 1.305.500 18.300 1.900 716.700 825.900 594.866.900 1.500 Bac Kan 284.100 843.100 2.428.096.700 720.500 1.500 838.200 1.473.000 681.472.900 18.000 1.121.400 1.184.400 723.500 1.256.400 716.600 18.608.800 3.000 2.100 18.000 Quang Tri 586.783.200 727.134.111.800 1.300 1.126.000 1.300 11.700 863.089.381.436.212.900 1.088.600 1.252.200 Binh Dinh 1.400 786.100 1.072.300 728.300 834.667.000 1.400 3.219.200 598.300 1.064.000 1.500 712.900 827.133.300 983.900 707.159.543.700 1.400 1.000 North and South Central Coast Thua Thien Hue Da Nang Phu Yen Khanh Hoa 824.700 423.000 1.200 844.068.174.239.500 10.200 Ha Giang 656.095.000 1.200 730.000 975.800 6.407.800 1.200 890.700 19.000 788.004.000 1.300 1.500 Ha Tay 2.400 1.800 1.900 786.243.482.700 360.313.300 850.600 18.000 792.230.673.976.137.400 290.100 2008 85.475.009.787.900 2.000 1.694.784.600 737.900.689.400 1.700 1.800 1.100 726.100 1.122.000 3.135.489.500 Quang Nam 1.700 1.200 1.300 606.900 Yen Bai 706.122.826.000 1.449.480.829.400 Son La 974.100 1.100 596.400 1.500 1.700 1.000 1.500 725.500 1.800 Ha Noi 3.000 18.300 1.300 791.800 293.200 1.600 2.700 Hung Yen 1.300 1.400 590.700 19.807.115.600 18.100 999.500 1.773.797.400 704.587.800 Hoa Binh 810.400 1.410.500 843.800 508.100 715.200 Quang Ngai 1.600 1.800 1.018.149.000 830.200 573.700 364.500 1.113.300 1.800 825.905.800 1.050.200 1.600 1.100 993.300 1.600 1.900 1.076.200 Phu Tho 1.56 VIETNAM BY THE NUMBERS POPULATION BY PROVINCE IN VIETNAM 2000-2009 REGION/ PROVINCE TOTAL VIETNAM Red River Delta 2003 80.300 1.600 510.700 1.473.548.200 1.083.895.398.700 10.800 713.500 1.400 1.300 Thai Nguyen Lang Son Dien Bien 493.500 727.600 896.300 438.100 2.217.800 1.200 893.000 1.104.500 512.400 1.559.685.000 1.413.554.084.680.537.800 502.500 743.600 1.000 1.824.000.300 2009 86.700 Vinh Phuc 1.300 591.100 1.100 1.791.437.400 367.468.079.400 3.033.100 2.790.109.400 1.500 724.300 3.870.166.485.400 731.000 Lai Chau 684.884.127.026.247.900 1.393.919.100 1.405.700 719.300 588.757.081.800 1.214.500 1.297.900 1.789.408.700.146.

700 973.277.400 16.400 1.600 1.118.700 Binh Phuoc 754.000 1.800 835.124.800 2.200 1.946.264.733.700 1.023.500 1.500 Tien Giang 1.200 4.200 Kien Giang 1.300 1.277.800 1.637.768.300 2.100 1.285.700 386.700 12.948.432.700 17.100 17.500 1.203.700 970.201.125.900 1.700 1.655.021.600 1.668.600 996.017.036.265.700 1.200 4.189.000 1.500 986.100 918.700 997.614.044.200 1.149.266.372.500 1.646.200 1.700 1.654.400 1.100 1.822.100 1.300 1.000 Ben Tre 1.600 1.405.600 1.007.900 2.948.133.000 1.300 758.500 432.438.600 1.600 1.147.800 1.000 1.172.500 1.000 Lam Dong 1.400 423.269.400 Long An 1.200 1.900 11.600 1.900 Can Tho 1.100 2.700 5.800 Tra Vinh 982.500 1.400 1.600 440.160.258.100 1.600 2.100 420.200 Hau Giang Soc Trang Bac Lieu Ca Mau 1.085.860.000 1.400 555.700 Binh Thuan 1.164.629.500 1.259.000 1.038.000 Source: Statistical Yearbook 2010 Vietnam Pocket Reference Guide 2011 Nielsen .900 An Giang 2.200 16.500 547.400 1.VIETNAM BY THE NUMBERS 57 POPULATION BY PROVINCE IN VIETNAM 2000-2009 REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009 Ninh Thuan 538.700 16.500 1.100 1.200 1.400 492.400 1.300 990.300 South East 11.142.142.700 1.207.300 6.683.200 1.104.300 812.225.672.800 1.000 1.046.119.800 1.402.162.900 1.125.700 565.715.428.600 408.067.900 1.100 1.000.174.677.188.500 752.900 1.000 1.175.635.171.600 819.122.500 1.029.100 6.809.500 858.600 1.382.800 847.600 1.230.100 1.800 Dong Thap 1.020.654.900 1.095.700 756.276.100 1.369.500 1.263.497.400 1.990.027.149.900 1.100 2.000 877.642.600 17.000 396.600 749.696.180.599.800 1.664.307.100 2.800 955.500 373.151.000 5.Vung Tau HCMC Mekong River Delta 899.029.195.600 1.900 361.417.300 474.138.134.900 5.018.004.400 13.251.300 Tay Ninh Binh Duong Dong Nai Ba Ria .100 Dak Nong 0 403.500 1.800 1.000 838.165.380.176.282.100 801.200 4.100 1.673.108.053.300 1.133.755.300 1.273.000 1.634.800 751.300 1.995.237.400 1.700 2.400 Vinh Long 1.800 1.025.900 4.860.314.800 754.639.100 6.189.700 1.640.900 551.182.400 1.800 823.200 1.900 6.293.145.300 858.400 789.900 Kon Tum Gia Lai 1.600 777.100 1.667.900 1.500 1.900 938.600 14.800 2.174.600 6.900 457.107.619.200 1.800 13.100 7.650.700 16.200 1.600 12.600 1.800 1.725.300 2.873.200 993.600 1.600 2.200.500 2.500 1.400 2.096.400 799.300 1.400 1.800 560.109.658.687.060.662.200 983.578.500 1.249.213.600 1.300 1.626.220.160.491.037.393.483.600 Dak Lak 1.661.255.700 Central Highlands 4.100 1.100 1.300 1.561.200 543.

URBAN/RURAL .700 209.100 13.095.800 247.600 577.000 1.131.024.380.625.300 639.800 1.100 11.300 484.887.000 224.500 Ha Giang 727.000 175.200 150.600 Red River Delta 19.600 Yen Bai 743.500 Tuyen Quang 727.700 Cao Bang 512.500 93.700 900.781.900 838.800 326.400 288.200 1.830.560.100 161.466.600 Hung Yen 1.700 9.200 1.472.841.700 Lao Cai 614.826.313.200 709.700 992.000 .700 Bac Kan 295.026.100 992.003.400 144.000 87.000 Phu Tho 1.400 Bac Giang 1.000 5.900 778.400 77.600 3.800 Hai Phong 1.200 1.400 Quang Ninh 1.700 1.900 130.700 591.300 323.600 25.700 1.600 1.600 Vinh Phuc 1.100 Bac Ninh 1.737.300 47.107.500 88.800 633.700 242.2010 REGION\PROVINCE TOTAL URBAN RURAL TOTAL VIETNAM 86.784.000 739.558.410.608.900 Ha Noi 6.146.300 Ha Nam Nam Dinh Ninh Binh 786.800 423.500 Northern Midlands and Mountain Thai Nguyen Lang Son 733.600 Hai Duong 1.100 141.300 784.000 60.700 849.200 2.127.500 Thai Binh 1.502.600 598.706.000 569.58 VIETNAM BY THE NUMBERS POPULATION BY PROVINCE .316.200 138.641.

200 368.000 74.500 2.900 Quang Tri 599.100 18.700 418.870.400 3.500 117.300 Binh Dinh 1.049.540.200 1.700 204.040.000 188.200 178.000 119.2010 REGION\PROVINCE Dien Bien Lai Chau Son La Hoa Binh North and South Central Coast TOTAL URBAN RURAL 493.600 1.000 Quang Nam 1.300 371.405.900 669.330.046.300 183.000 128.400 361.000 355.219.500 773.700 Thua Thien Hue Da Nang 890.800 1.919.489.700 393.900 1.100 1.200 165.088.800 674.421.200 264.700 461.701.100 789.300 Binh Thuan 1.423.000 413.400 863.124.550.VIETNAM BY THE NUMBERS 59 POPULATION BY PROVINCE .400 Quang Binh 848.700 710.171.300 318.500 699.400 53.700 Ha Tinh 1.000 695.156.100 719.300 14.200 Phu Yen Khanh Hoa Ninh Thuan 565.159.800 150.075.600 Nghe An 2.900 1.700 933.800 3.100 Thanh Hoa 3.100 Vietnam Pocket Reference Guide 2011 Nielsen .900 1.400 433.URBAN/RURAL .083.230.400 4.600 1.000 Central Highlands 5.600 Quang Ngai 1.700 460.

300 996.800 Dak Lak 1.900 Tra Vinh 1.186.300 1.100 Binh Duong 1.300 450.500 1.100 1.500 Gia Lai 1.300 1.900 230.200 5.200 Kien Giang 1.000 247.400 Vinh Long 1.100 448.052.900 419.600 899.000 Can Tho 1.282.300 6.URBAN/RURAL .200 610.600 364.673.067.200 An Giang 2.300 Soc Trang 1.800 871.443.539.700 608.800 Long An 1.380.600 783.663.500 Hau Giang 758.100 500.189.000 72.733.200 13.300 1.277.497.500 251.200 Tay Ninh 1.048.129.900 496.800 Tien Giang 1.100 632.000 1.687.500 1.293.213.100 389.201.800 158.900 453.800 Dong Nai 2.200 252.000 1.100 Lam Dong 1.400 154.400 3.100 406.000 850.189.400 Ben Tre 1.700 8.000 Dong Thap 1.095.930.438.700 287.100 858.700 1.000 1.004.300 828.400 286.800 7.041.600 Ba Ria .800 Dak Nong 492.2010 REGION\PROVINCE TOTAL URBAN RURAL Kon Tum 432.500 Bac Lieu Ca Mau Source: Statistical Yearbook 2010 .Ho Chi Minh Mekong River Delta 17.60 VIETNAM BY THE NUMBERS POPULATION BY PROVINCE .165.500 959.149.500 147.400 226.900 South East 14.900 1.234.667.000 149.343.043.964.207.400 Binh Phuoc 877.900 1.255.400 738.491.029.900 146.Vung Tau TP.300 730.800 912.800 125.700 168.

992 Northern Midlands and Mountain Ha Giang 161.920 Da Nang 228.206 158.367 Yen Bai 190.781 3.558 6.596 Dien Bien 107.387 142.250 29.310 Son La 246.080 Hoa Binh 197.169 Cao Bang 125.988 Quang Tri 149.034 211.750 58.609.500 160.887 246.912 Vietnam Pocket Reference Guide 2011 Nielsen .064.676 249.286 3.923 291.808 2.795 671.194 67.275 35.962 22.171 46.063 162.193 502.452 Tuyen Quang 186.174 16.500 Bac Kan 75.637.702 Lang Son 183.268 4.139 Quang Binh 212.949 Nam Dinh 553.596 Red River Delta 5.175 98.883 Lai Chau 77.295 Hai Duong 517.475 Lao Cai 146.000 32.333 198.238 212.556 19.081 60.615 36.455 Thua Thien Hue 272.303 23.724.607.359 Bac Ninh 285.889 Quang Ninh 318.255 173.706 40.965.317 Vinh Phuc 271.163 Phu Tho 365.422 29.713 291.012 179.329.425 Hai Phong 541.212 98.500 103.290 90.769.154 307.514 52.468 Ninh Binh 257.026 154.306 217.956 455.589 Thai Nguyen 331.982 167.354 214.138 2.196.800 41.800 443.405 31.773.718 12.000 21.722 210.884.788 418.579 39.424 97.588 84.318 34.500 55.2010 REGION\PROVINCE TOTAL VIETNAM TOTAL URBAN RURAL 15.538 24.308 Ha Nam 238.114 North and South Central Coast Thanh Hoa 896.969.833 733.903 Bac Giang 410.783 Thai Binh 557.266 63.895 1.189 802.URBAN/RURAL .038 115.375 11.345 108.863 Nghe An 768.857 Ha Noi 1.065 66.416 Ha Tinh 351.376 299.964 Hung Yen 332.797.143 1.VIETNAM BY THE NUMBERS 61 HOUSEHOLD BY PROVINCE .053 93.372 147.516 1.211 96.416 371.

330 Binh Phuoc 225.200 Tay Ninh 280.880 322.482 Central Highlands 1.837.309 143.734 229.394 236.655 Mekong River Delta 4.760 102.231 1.342 130.576 189.976 49.415 61.108 71.Vung Tau 262.711 Ben Tre 358.913 228.105 49.643 92.920 Tra Vinh 251.916 99.881 108.736 177.249.444 312.395 2.000 37.240 Lam Dong 304.800 35.538 Dong Nai 655.324 Kien Giang 401.974 44.598 173.876 290.169 Soc Trang 315.782 Ca Mau 287.075 Binh Dinh 402.528.605 217.506 253.369 Khanh Hoa 289.975 212.350 981.000 17.116 84.432 111.195 148.146 190.233 Gia Lai 297.100 38.398 338.500 37.800 187.500 60.118.825 Ninh Thuan 137.553 66.247 312.925 115.418 212.514 48.071 34.580 Binh Duong 482.166 Binh Thuan 285.141 Dak Lak 412.332 152.493 Kon Tum 103.468 Source: Statistical Yearbook 2010 .000 41.106 293.164 3.576 308.664 Quang Ngai 329.838 68.266 Dong Thap 416.230 Hau Giang 189.373 South East 3.798 Dak Nong 120.2010 REGION\PROVINCE TOTAL URBAN RURAL Quang Nam 384.709.949 115.438 281.183 902.322.186 Long An 378.845 319.871 375.935 144.925 71.091 51.591.381 58.306 Tien Giang 440.682 Vinh Long 271.780 112.62 VIETNAM BY THE NUMBERS HOUSEHOLD BY PROVINCE .696 HCMC 1.661 437.URBAN/RURAL .100 174.944 Ba Ria .214 An Giang 524.711 345.809 88.646 131.775 Can Tho 290.556 Phu Yen 227.303.909 Bac Lieu 195.064 1.789 379.976 347.

0 21.0 11.9 196 Thanh Hoa 3.4 95.222 Thai Binh 1.0 116 Ha Giang 727.6 6.5 1.6 76 Bac Kan 295.1 1.0 1.2 4.9 96 Yen Bai 743.VIETNAM BY THE NUMBERS 63 POPULATION.8 1.784.654.388.3 4.2 95.383.6 204 Quang Binh 848.0 4.2 923.065.4 859.0 9.099.926 Vinh Phuc 1.230.7 3.744.9 6.5 259 Red River Delta 19.024.348.030 Hai Phong 1.0 188 Hai Duong 1.534.899.207 Hung Yen 1.859.2 1.146.283.2 16.061.8 91 Cao Bang 512.150.7 822.245 REGION\PROVINCE Quang Ninh 1.919.1 8.6 88 Bac Giang 1.4 124 Lao Cai 614.2 3.2 3.0 177 Ha Tinh 1.9 51 Lai Chau 371.625.134.405.105 Ha Nam Nam Dinh Ninh Binh 900.6 913 1.112.346.724.142 786.1 372 Dien Bien 493.522.826.3 41 1.827.127.4 3.6 331.528.706.131.945.026.894.3 171 Son La Hoa Binh North and South Central Coast 18.870.8 813 Bac Ninh 1.3 126 1.7 1.174.3 1.003.025.088.5 107 1.327.7 1.4 691 Thua Thien Hue Da Nang Vietnam Pocket Reference Guide 2011 Nielsen . AREA AND POPULATION DENSITY BY PROVINCE 2010 POPULATION (Thous.4 1.7 305 Nghe An 2.0 7.472.562.1 1.7 5.5 5.559.499.4 61 Tuyen Quang 727.231.083.3 1.5 930 Ha Noi 6.0 1.316.841.065.4 76 789.4 318 733.0 8.652.870.095.3 105 Quang Tri 599.5 1. persons) AREA (Km2) POPULATION DENSITY (Person/Km2) TOTAL VIETNAM 86.3 6.8 14.3 215 890.4 9.7 647 11.5 6.4 6.2 1.560.595.4 406 Phu Tho Northern Midlands and Mountain Thai Nguyen Lang Son 1.

217.8 389 858.8 1.5 44 Kon Tum 432.4 40.067.331.2 2.5 6.601.7 3.7 23.1 13.189.772.399 Ba Ria .2 10.695.125.039.165.6 127 Tay Ninh 1.6 170 Khanh Hoa 1.7 236 Binh Dinh 1.Vung Tau HCMC Mekong River Delta 17.5 44 REGION\PROVINCE Phu Yen Gia Lai 1.2 550 Dong Nai 2.903.6 222 Ninh Thuan 565.4 2.640.4 136 Quang Ngai 1.277.311. AREA AND POPULATION DENSITY BY PROVINCE 2010 POPULATION (Thous.3 75 Lam Dong 1.4 2.2 3.6 1.171.536.4 150 Central Highlands 5.029.5 4.293.6 3.401.2 3.0 6.1 436 Vinh Long 1.9 9.1 473 Soc Trang 1.9 1.515.874.2 672 Ben Tre 1.8 2.0 1.0 168 Binh Thuan 1.213.9 6.9 9.1 2.1 695 Dong Thap 1.2 121 South East 14.060.690.9 2.219.207.493.9 54.2 5.159.6 246 863.3 93 Kon Tum 432.346.438.585.358.3 9.4 493 An Giang 2.5 594 Binh Phuoc 877.667.7 5.049.375.3 265 Can Tho 1.4 501 7.491.2 532 Tra Vinh 1.3 263 Binh Duong 1.536.690.255.0 6.602. persons) AREA (Km2) POPULATION DENSITY (Person/Km2) Quang Nam 1.095.687.8 320 Tien Giang 1.438.3 5.124.095.7 4.4 132 Dak Nong 492.7 3.6 15.810.004.6 847 Hau Giang 758.152.295.733.189.7 7.64 VIETNAM BY THE NUMBERS POPULATION.673.6 226 Bac Lieu Ca Mau Source: Statistical Yearbook 2010 .4 421 996.479.421.360.0 5.484.605.987.3 331 1.489.3 423 Long An 1.9 82 Dak Lak 1.8 606 Kien Giang 1.0 5.497.149.

800 344.200 457.700 1.588.900 5.700 Dien Bien Lai Chau 340.406.400 1.500 505.100 661.315.200 930.700 Bac Ninh 503.600 358.700 923.100 TOTAL VIETNAM 2009 43.900 282.700 546.700 659.200 1.700 501.300 780.200 581.436.300 513.000 144.800 Khanh Hoa 551.200 366.700 782.000 896.600 1.700 280.551.900 357.900 572.600 592.800 773.700 1.700 556.500 396.500 400.200 949.510.473.800 420.000 361.200 292.800 758.700 Hai Phong 882.000 417.500 656.100 584.900 146.000 305.400 513.400 554.436.000 555.800 1.500 931.400 181.300 42.800 665.300 522.800 Hoa Binh 409.900 367.796.800 422.532.164.100 174.600 1.500 Son La 485.000 551.200 2.500 North and South Central Coast 9.300 408.300 363.100 361.700 Nam Dinh 957.719.300 299.000 782.700 301.200 5.762.400 256.900 361.700 726.800 617.500 2.000 Ha Noi 1.900 425.274.334.500 Ninh Binh 455.000 257.800 Nghe An 1.800 865.100 362.300 144.000 405.700 777.319.528.256.800 Thai Binh 931.300 Phu Tho 654.700 9.372.100 Tuyen Quang 354.200 419.300 504.500 417.700 618.200 Ha Tay 1.929.100 939.000 869.668.800 Ha Tinh 639.700 418.200 759.465.456.800 913.501.800 904.900 369.300 283.200 559.395.600 441.500 278.900 Hai Duong 864.700 1.100 552.484.400 867.700 299.000 937.400 537.469.200 Phu Yen 416.600 Vietnam Pocket Reference Guide 2011 Nielsen .000 Hung Yen 928.600 942.300 300.489.800 218.600 579.500 570.800 452.800 5.373.900 259.284.000 258.300 9.000 1.900 578.900 566.300 1.466.500 572.565.600 Da Nang 385.100 1.000 425.800 522.500 618.932.200 562.477.300 337.100 623.200 349.500 544.420.600 232.400 Ha Nam 407.500 Red River Delta 9.600 407.900 Ninh Thuan 272.000 518.500 536.100 550.500 577.500 1.400 494.400 578.000 520.200 2.400 181.000 557.392.400 566.100 867.800 371.000 Binh Dinh 757.800 9.594.400 921.900 455.300 2.400 618.500 9.600 Yen Bai 354.500 760.800 398.200 9.900 3.000 416.000 295.700 277.400 729.700 630.100 366.300 728.522.700 1.800 952.871.427.500 509.466.900 2.361.100 930.800 1.900 538.200 2.700 561.700 663.600 Thanh Hoa 1.200 404.200 576.300 429.100 5.500 723.000 889.100 423.700 451.200 1.800 Thua Thien Hue 540.700 756.100 783.400 300.200 360.200 179.900 3.500 926.500 564.500 568.400 543.200 238.300 9.200 555.480.400 533.VIETNAM BY THE NUMBERS 65 FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009 REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 40.800 Cao Bang 256.900 618.756.900 Bac Kan 142.800 578.900 562.100 727.000 361.429.700 145.300 364.500 Northern Midlands and Mountain Ha Giang 331.600 Vinh Phuc 576.400 631.400 1.600 620.900 1.954.200 456.739.300 2.473.300 143.200 453.900 9.900 367.500 Bac Giang 769.100 588.400 5.600 Lao Cai 318.400 364.300 666.700 431.700 5.900 259.000 9.800 Quang Binh 414.300 Quang Nam 722.200 Quang Ninh 524.400 863.000 759.000 1.300 297.900 41.800 365.200 366.600 921.600 5.772.400 572.313.600 298.300 616.400 626.610.538.200 547.800 177.800 Quang Ngai 615.400 506.900 9.500 258.600 362.800 355.100 42.000 423.800 1.800 547.200 928.200 9.100 406.100 1.400 437.700 549.200 457.800 641.800 438.600 430.800 9.500 210.000 424.300 761.200 288.754.100 302.534.742.900 Lang Son 361.100 41.521.300 428.500 43.395.200 409.600 579.900 585.700 274.600 225.800 145.400 550.499.100 408.400 871.200 Quang Tri 296.000 9.748.800 245.531.721.800 Thai Nguyen 541.900 575.800 Binh Thuan Central Highlands 728.200 181.

000 834.600 495.500 Lam Dong 809.700 681.200 850.600 1.100 601.300 580.100 634.200 490.600 381.000 583.200 3.600 552.700 843.600 Soc Trang 634.700 1.000 213.300 713.800 595.000 431.600 402.400 535.900 526.080.200 836.500 851.600 381.66 VIETNAM BY THE NUMBERS FEMALE POPULATION BY PROVINCE IN VIETNAM 2000-2009 REGION/ PROVINCE Kon Tum Gia Lai Dak Lak 2003 2004 2005 2006 2007 2008 2009 179.300 8.000 727.600 3.700 449.335.684.700 855.600 1.200 822.500 572.200 524.546.800 Vinh Long 524.600 819.006.400 6.800 393.100 Tien Giang 842.900 953.000 1.300 589.500 197.300 468.700 1.800 1.800 578.487.900 525.600 411.113.000 6.700 601.800 810.100 1.200 838.600 830.700 6.000 6.900 810.100 562.800 840.800 376.300 522.100 8.200 Dak Nong 857.600 497.255.645.700 654.100 639.900 801.300 222.900 186.300 592.100 211.000 535.200 531.800 594.079.342.085.200 648.300 590.955.300 640.200 599.400 434.195.217.400 602.400 597.400 Tra Vinh 492.800 1.900 1.500 644.400 524.700 649.400 599.900 HCMC 3.300 500.900 382.300 Ben Tre 660.300 627.800 840.700 7.100 1.700 825.778.000 833.400 542.800 563.800 702.000 South East 5.Vung Tau 535.300 540.500 8.000 853.471.300 1.600 3.900 524.400 605.300 3.200 429.300 422.300 Ca Mau 589.100 Tay Ninh 518.500 582.000 Hau Giang Source: Statistical Yearbook 2010 .166.500 Mekong River Delta 8.700 Long An 697.000 655.900 Bac Lieu 402.800 503.000 411.991.592.900 657.300 851.400 380.900 838.064.300 3.400 203.000 192.500 1.800 626.300 498.300 598.300 458.600 849.200 832.700 589.700 484.547.142.100 378.700 777.650.300 Dong Nai Ba Ria .300 206.700 414.100 847.500 237.500 430.400 6.700 645.600 381.700 529.666.600 714.600 423.500 8.700 724.000 8.223.083.300 718.700 1.700 652.078.600 203.200 8.500 505.200 230.200 235.719.300 845.500 Binh Duong 511.800 476.603.800 522.700 3.500 989.218.600 709.098.071.119.600 Dong Thap An Giang Kien Giang Can Tho 508.000 586.000 562.000 Binh Phuoc 371.100 1.136.800 649.200 653.

300 892.400 356.400 563.999.336.600 Bac Kan 142.700 9.400 Thua Thien Hue 523.200 519.700 547.300 549.300 218.700 281.100 5.500 299.469.400 609.200 212.400 591.400 684.600 8.800 552.900 526.900 382.000 1.600 884.100 Hai Phong 859.400 835.200 359.700 719.300 862.000 TP.800 247.700 Binh Phuoc 383.957.000 675.000 297.400 492.500 392.400 8.100 426.500 358.800 400.700 Dong Nai Ba Ria .000 9.500 1.000 499.000 895.800 434.300 681.900 9.142.077.900 331.000 626.671.000 292.600 827.349.200 587.300 858.124.236.400 272.539.000 424.200 5.800 538.000 Hoa Binh 401.240.300 447.200 8.000 350.300 Ha Tay 1.000 3.600 358.000 436.000 285.900 427.900 568.500 2.000 Ha Noi 1.700 379.900 Lao Cai 316.100 500.321.800 1.300 436.600 252.800 580.674.900 577.000 1.400 Thai Binh 859.700 Nam Dinh 908.600 527.878.700 824.400 718.700 564.679.500 309.000 427.900 415.300 558.400 897.300 1.800 616.600 574.500 144.500 219.700 274.400 Ha Tinh 616.700 250.200 1.600 415.200 355.800 876.206.000 532.000 493.900 589.900 586.600 470.200 146.700 1.800 2009 9.522.300 727.400 569.800 646.800 240.491.900 2.148.500 268.526.596.353.900 903.006.000 461.802.900 227.100 418.100 529.000 446.900 3.300 Lai Chau 344.000 518.488.700 382.400 Binh Thuan 553.000 3.300 9.000 821.535.200 420.100 594.000 395.300 8.800 2.900 411.600 Bac Giang 752.000 1.121.200 901.700 Ha Giang 324.800 635.600 293.685.100 544.600 41.700 421.300 361.100 496.000 572.700 860.400 248.100 360.200 Northern Midlands and Mountain Tuyen Quang 347.307.500 181.000 515.600 9.500 577.700 831.000 1.300 583.600 8.000 525.000 422.500 Nghe An 1.100 Da Nang 375.800 237.200 Khanh Hoa 539.400 892.000 504.000 9.800 720.700 9.800 725.200 567.700 528.200 Hung Yen 532.100 233.000 544.700 570.140.500 615.200 650.800 Ninh Binh 435.000 417.100 147.800 556.675.600 689.700 Mekong River Delta 8.592.310.900 722.200 Cao Bang 244.000 638.700 859.100 362.000 849.500 2.800 460.800 539.800 866.400 560.900 278.800 641.042.597.200 852.900 444.400 573.000 209.500 409.500 247.400 617.618.600 193.348.800 6.500 1.600 887.303.360.600 364.308.800 365.500 589.459.100 572.700 440.419.687.500 Quang Tri 290.700 486.500 Son La 489.600 760.700 624.600 1.276.600 Thai Nguyen 538.900 256.900 538.700 226.187.100 439.900 North and South Central Coast 9.300 352.700 417.700 149.400 542.300 5.100 9.300 813.000 354.900 1.400 1.500 Dien Bien 189.800 Vinh Phuc 557.500 365.700 564.700 5.100 597.700 Bac Ninh 472.000 486.100 145.200 639.800 Thanh Hoa 1.100 432.200 304.600 349.900 548.400 5.153.400 553.800 270.500 1.045.200 186.419.500 179.300 683.500 907.700 1.700 1.000 876.900 611.900 2.200 9.209.200 859.300 5.700 592.544.500 8.600 621.691.424.064.800 542.543.177.Ho Chi Minh 2.600 40.900 561.300 South East 5.200 596.700 371.800 756.500 533.257.700 436.000 363.000 547.101.600 412.000 762.000 Tay Ninh Binh Duong 499.400 581.700 289.423.200 40.432.800 Ninh Thuan 265.254.209.Vung Tau Vietnam Pocket Reference Guide 2011 Nielsen .500 5.000 479.500 40.700 855.700 367.300 Central Highlands Kon Tum Gia Lai Dak Lak 181.100 217.300 408.500 199.800 Phu Yen 408.VIETNAM BY THE NUMBERS 67 MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009 REGION/ PROVINCE TOTAL VIETNAM 2003 2004 2005 2006 2007 2008 39.420.800 249.000 412.200 Red River Delta 9.362.000 720.200 Dak Nong Lam Dong 187.900 777.200 Binh Dinh 715.500 Lang Son 355.100 143.200 592.500 343.800 524.500 531.200 9.800 771.894.000 6.100 1.300 Yen Bai 352.000 1.600 406.600 42.200 337.900 3.800 3.900 557.000 478.800 2.900 765.800 693.269.700 6.600 Ha Nam 385.100 598.000 1.600 1.406.500 583.700 481.000 533.286.369.438.600 395.466.300 183.200 3.300 9.100 679.400 529.682.400 246.800 491.900 Phu Tho 631.500 Quang Ninh 544.100 5.400 559.700 1.600 176.800 1.300 1.800 583.900 41.600 506.000 3.012.686.400 498.400 2.900 6.000 868.500 Quang Binh 405.100 1.500.000 379.421.400 1.300 555.200 383.000 623.500 509.200 825.454.800 556.200 Quang Nam Quang Ngai 676.000 436.100 552.000 200.300 357.109.213.000 2.500 601.400 1.452.100 509.000 427.177.275.500 363.100 913.687.445.562.200 6.000 449.252.200 382.800 496.700 642.854.568.500 219.000 576.000 292.700 296.000 1.000 354.100 1.000 291.600 382.400 385.400 294.700 Hai Duong 809.600 558.116.900 857.200 205.448.

500 616.000 495.900 492.300 615.600 615.500 799.500 714.900 Can Tho 919.600 1.900 622.500 381.800 690.300 589.900 491.200 373.500 389.000 834.236 3.600 583.335 2.000 788.700 559.600 803.300 570.747 2.900 496.500 800.000 428.500 829.241 By main purpose of journey Tourism 1.500 498.600 709.700 807.100 Ca Mau 574.928 3.035.300 643.000 507.100 851.600 406.600 1.584 2.400 An Giang Hau Giang Soc Trang 603.000 1.700 495.400 Tien Giang 791.600 Dong Thap 792.200 1.049.600 590.400 1.General Statistics Office .900 1.900 371.700 577.600 377.700 579.600 398.500 586.600 Ben Tre 621.900 493.584 4.700 797.239 1.026 By means of transport Air ways 1.700 497.039.600 806.100 793.000 495.430 2.283 Water ways 242 263 201 224 225 152 66 Roads 793 843 942 657 704 801 656 Source: Statistical Yearbook 2010 .069.200 807.600 Vinh Long 494.822 2.700 565.613 Business 468 522 496 576 674 844 742 Visiting friend & relative 392 467 508 561 601 511 518 Others 331 355 435 378 349 268 247 3.039 2.301 3.900 368.400 Tra Vinh 489.800 798.800 803.500 503.500 600.045.478 3.200 583.100 631.000 491.600 683.900 620.600 816.395 1.031.68 VIETNAM BY THE NUMBERS MALE POPULATION BY PROVINCE IN VIETNAM 2000-2009 REGION/ PROVINCE 2003 2004 2005 2006 2007 2008 2009 Long An 671.400 413.100 609.069 2.700 822.100 613.229 4.700 368.500 616.702 3.300 Bac Lieu 386.400 1.600 617.000 Source: Statistical Yearbook 2010 NUMBER OF FOREIGN VISITORS TO VIETNAM 2000 – 2009 (THOUSAND Total VISITORS) 2003 2004 2005 2006 2007 2008 2009 2.200 679.600 814.606 2.059.400 616.200 400.300 608.300 Kien Giang 777.900 704.500 833.

7 375.524.723.3 520.6 911.209.990.4 601.6 Nghe An 1.437.192.1 299.4 Gia Lai 1.4 Quang Ninh 1.8 Hai Phong 1.528.1 437.8 Thanh Hoa 1.5 461.4 444.9 591.020.3 440.0 Da Nang 3.0 295.7 Binh Dinh 1.3 Quang Binh 1.VIETNAM BY THE NUMBERS 69 AVERAGE EXPENDITURE PER DOMESTIC VISITOR IN 2008 (THOUS.597.1 609.840.6 379.7 Tay Ninh 1.0 Quang Nam 2.2 638.957.771. VND) Average amount per visitor Average amount per day visitor 1.2 Ha Noi 2.795.6 Binh Thuan 1.Ho Chi Minh 2.3 Thua Thien Hue 2.9 An Giang Can Tho Source: Statistical Yearbook 2004 .2 Khanh Hoa 2.234.9 496.3 Lao Cai 1.114.7 TP.8 506.576.438.5 307.4 Lam Dong 1.4 Lang Son 1.810.6 408.8 538.4 408.7 Average Amount By some provinces Quang Tri 828.General Statistics Office Vietnam Pocket Reference Guide 2011 Nielsen .1 455.9 470.306.748.7 1.3 234.

9 106.6 119.2 October 99.2 100.9 100.214.9 101.4 100.2 100.213 1.411 245.2 103.0 99.6 100.7 100.7 100.4 June 99.4 100.007.525 480.6 101.315 280.5 100.3 101.5 102.5 108.9 100.4 100.4 100.5 101.4 100.9 99.2 100.9 100.1 102.2 100.3 100.70 VIETNAM BY THE NUMBERS ECONOMY CONSUMER PRICE INDEX (PREVIOUS MONTH = 100) Month 2003 2004 2005 2006 2007 2008 2009 January 100.6 101.1 100.8 103.5 100.4 100.8 100.8 100.8 100 100.7 100.4 100.5 100.809 398.8 100.294 55% 57% 58% 82% 86% 90% 2006 596.7 99.2 100.4 May 99.9 100.5 103 109.1 101.884 51% 52% 53% 75% 79% 81% 2003 2004 2005 333.6 100.1 102.2 September 100.1 99.4 Monthly average index 100.4 November 100.598 53% 54% 52% 53% 72% 72% 72% 73% 1999 200.5 102.5 100.6 July 99.5 100.4 100.2 99.2 March 99.2 103 102.900 185.2 101.8 100.6 100.6 100.6 112.9 102.8 100.532 70% 77% 108% 99% 2008 Prel.8 100.3 February 102.8 April 100 100.9 101.6 101.6 100.5 August 99.2009 Source: 2010 Statistical Yearbook of Vietnam .6 December 100.6 100.4 106.3 100.5 99.874 161.0 101.8 103.207 63% 97% 2007 746.1 100.5 December of report year compared with previous year Source: Statistical Yearbook 2010 RETAIL SALE AS A % OF GNI AND FINAL PRIVATE CONSUMPTION 2009 Year Retail sales At Current Prices % Of GNI % Of Final Private Consumption 1995 1996 1997 1998 121160 145.1 101.1 100.6 100.5 102.8 100.4 100.3 100.924 51% 73% 2000 2001 2002 220.4 100.159 67% 109% 1.

0 3.3 1.2 3.3 2.710.4 2.084.3 2.508.1 2.210.581.710. storage and communications 2.3 4.4 4.9 3.4 1.361.1 1.679.6 4.0 1.6 2.439. PER) Total Agriculture and forestry Fishing 2003 2004 2005 2006 2007 2008 1.011.103. renting business activities Public administration and defense.5 2.6 1.693.552.2 4.3 1.464.468 1.7 2.2 5.590.250.6 987.9 2.669.790.8 1.321.7 1.3 1.852.545 1.9 1.7 3.2 Electricity.6 1.114.126.6 3.6 1.023.4 1.9 1.7 1.8 1.9 2.0 2.291.487.026.811.012.0 2.5 Transport.267.1 1.674.2 1.347.421.349.945.277.189.5 2.357.016 1.325.433.472.7 1.4 1.261.9 2.8 2.975.7 Health and social work 950.2 Prel.6 Activities of Part and of membership organisations 797.9 1.3 1.504.7 1.972.246.7 2.335.708.224.0 3.142.280.803.2 1.9 2.8 Manufacturing 1. social personal service and other activities Source: Statistical Yearbook 2010 Vietnam Pocket Reference Guide 2011 Nielsen .624.322.5 1.105.5 1.9 4.081.2 Hotels and restaurants 1.092.9 Scientific activities and technology Real estate.600.702.0 4.585.VIETNAM BY THE NUMBERS 71 INDUSTRY STRUCTURE AVERAGE EMPLOYED POPULATION IN STATE SECTOR BY KIND OF ECONOMIC ACTIVITY (THOUS.952.341.7 2.067.4 1.164.337.4 1.602.051 1.639. Repair of motor vehicles.9 3.1 1.739.9 1.750.2 2.8 6.136.091.0 2.257.9 Recreational.0 2.5 7.467.518.525.6 3.5 2.0 1.951.1 2.657.023.964. Motor cycles and personal and household goods 1.850.102.936.251.6 2.668.7 2.0 1.136.990.9 2.1 4.3 929.0 2.6 Financial intermediation 2.2 1.106.9 1.7 3.4 898.6 2.3 Wholesale and retail trade.327.269.8 1.1 799.1 3.008.3 860.1 Construction 1.8 5.2 2.107.9 4.2009 3.352.973.806.0 2.6 4.160.250 1.1 2.585.5 2.3 3.303.061.0 2.426.740.566.4 2.8 3.0 4.2 2.585.6 2.6 2.4 1.5 1.012.5 Community.387.108.9 2.209.5 6.5 817.5 Mining and quarrying 2.4 1.952.988.222.9 1.456.857.5 2.5 3. gas and water supply 2.409.314.675.9 1.053.2 1.787.535. cultural and spor ting activities 994.255.107. compulsory social security Education and training 1.250.8 1.

1 765.7 4470.7 230.3 17069.0 4129.2 14691. VND) 2004 2003 2005 2006 2007 2008 Whole country 620067.0 5456.3 665.9 4749.7 4666.3 13373.2 12023.5 4202.1 Nam Dinh 3485.6 55447.4 370.8 13528.3 20385.7 1456.0 80001.6 2199.9 Yen Bai 729.9 Red river delta 130548.5 Tuyen Quang 461.1 714.3 8785.8 17713.6 486.2 317.2 Quang Ninh 12111.0 866.1 264.8 Ha Noi 175831.3 52028.5 1583.6 171884.0 20858.2 4202.9 1593.5 Son La 383.5 Lang Son 563.1 1469272.0 4816.7 4676.6 890.7 31430.4 Thai Binh 2930.7 1254.7 2244.2 4444.8 749.9 192.8 2830.5 1482.1 9423.1 1327.1 13432.4 2041.2 794.5 415.9 14590.5 3071.7 9202.3 1910006.5 5808.6 21087.4 1035.8 571.5 21209.2 7002.0 Ha Nam 2487.3 24419.0 Ha Tinh 994.1 Vinh Phuc 12849.9 Northern Midlands and Mountain Lao Cai 559.0 8117.9 2201.7 117.5 Cao Bang 382.7 Bac Kan 128.0 10937.1 7056.6 Hai Duong 7288.8 5192.5 Lai Chau 107.9 Hai Phong 15635.4 2507.9 Quang Nam 2205.4 875.8 43354.2 1256.5 1036.8 119494.1 15656.2 69737.0 64390.3 7154.4 33065.4 376.0 124333.6 12707.8 1102.5 5535.2 3352.8 43286.7 16941.0 Hung Yen 7112.5 526.2 25293.6 Thanh Hoa 6495.5 1555.0 Phu Tho 15916.3 29815.2 409.1 1043.8 Thua Thien Hue 2536.9 10554.2 12995.9 3868.3 660.3 18289.1 DienBien 388.4 16263.8 21135.5 16204.9 1760.1 274.1 2937.7 6711.2 428.6 615.6 Thai Nguyen 4553.7 179.1 8740.5 662.VIETNAM BY THE NUMBERS 72 INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL.9 941.8 733.0 8170.5 7119.4 8279.8 54394.2 933.4 37987.2 50751.0 815.6 11067.2 Da Nang 7568.3 991249.7 11705.1 Hoa Binh 503.6 13481.3 131.8 5485.9 1649.0 6101.8 10890.3 4302.1 Nghe An 3261.4 93.1 11987.7 Bac Giang 1282.2 359828.4 44036.2 9642.9 3558.1 730.2 3045.1 588.3 565.1 677.9 3180.7 1813.2 57471.2 667.9 6739.7 808958.4 1203749.4 29580.7 Bac Ninh 6816.9 77496.1 .0 472442.5 353.5 96395.1 11706.1 16129.6 95892.2 1738.7 25876.7 8729.1 992.5 275887.1 1490.8 19160.5 1345.0 2993.6 8370.4 29088.5 9481.0 Ha Giang 229.7 38089.5 1302.0 215857.5 8895.3 5654.8 23876.8 North and South Central Coast Quang Binh Quang Tri 559.0 10899.3 6426.5 9235.9 801.2 2438.0 11850.7 179.7 15966.6 20817.3 3925.8 5383.2 Ninh Binh 1501.2 1697.5 55150.1 27280.7 8578.9 1916.1 1497.3 2334.7 Ha Tay 7580.

8 100050.2 13702.4 Kon Tum Dak Lak 1093.1 7559.6 Central Highlands 4664.5 Vinh Long 1735.0 4372.6 310.0 15467.3 2139.8 241982.7 105545.7 36041.9 20280.0 2787.5 8455.5 34382.1 5325. VND) 2003 2004 2005 2006 2007 2008 Quang Ngai 1592.7 Tay Ninh HCMC Mekong River Delta Long An 5898.9 2368.8 163861.2 Dong Nai 61929.8 11649.1 9623.8 1735.6 Ben Tre 2151.VIETNAM BY THE NUMBERS 73 INDUSTRIAL OUTPUT VALUE AT CURRENT PRICES BY PROVINCE (BILL.0 6974.0 10926.4 191223.9 11900.1 1709.4 3514.7 924.8 781622.9 5204.3 7486.1 87486.8 3007.6 280713.7 7207.2 127063.7 4990.7 10814.3 17332.5 12359.4 9863.Vung Tau 75931.2 13057.1 1765.1 5138.1 664484.9 9015.2 4943.6 17968.0 811.5 Source: Statistical Yearbook 2010 Vietnam Pocket Reference Guide 2011 Nielsen .4 21241.6 2258.1 15621.1 3744.5 3995.3 4218.8 1355.0 3206.2 2899.9 235.0 Kien Giang 4848.7 Binh Dinh 4023.1 760.0 Bac Lieu 1919.3 18353.6 3523.6 7613.9 11471.9 1781.6 1071.8 132003.3 4078.6 40553.2 13374.0 An Giang 4360.4 51824.4 Tra Vinh 1505.8 215615.5 1497.1 6378.2 83544.1 8479.8 2301.3 55434.4 Ba Ria .8 6148.7 5813.7 167653.8 4585.6 5622.9 2763.8 1039.1 3533.2 409181.6 Phu Yen 1529.7 5131.9 2822.9 21839.5 Binh Thuan 2124.7 20316.5 64489.3 1844.4 4868.2 170558.7 Dong Thap 3479.1 Hau Giang 2743.7 3760.9 10931.9 851.2 200076.7 2672.6 Ninh Thuan 693.0 4285.6 2795.2 6386.1 105205.7 8528.4 4066.3 2586.0 27573.7 1881.8 47018.5 2651.2 6301.9 2384.3 32862.7 63023.5 484.7 8506.9 2004.4 Binh Duong 41020.1 12857.1 6298.0 2916.7 142466.1 3654.1 14980.9 Soc Trang 4958.8 6302.3 6882.9 South East 346557.1 12060.0 458049.1 Tien Giang 2968.8 7864.5 3656.6 5435.7 3461.5 3627.3 Lam Dong 1442.5 6049.2 7414.3 2080.7 8418.7 2977.7 Gia Lai 1256.0 Ca Mau 8421.8 6913.1 18095.6 3862.0 6379.3 13284.8 388.2 Binh Phuoc 897.4 104893.9 2636.4 10369.6 Nec.2 5234.7 10641.5 1109.3 135896.0 1001524.1 3985.3 550500.6 80090.0 1609. 27462.5 3213.4 2039.3 2143.7 144552.4 1323.9 22376.0 186897.5 4081.9 4568.6 Dak Nong 560.9 3571.4 326917.9 9583.7 4936.9 3677.0 3684.6 Can Tho 6834.1 116063.9 14738.6 Khanh Hoa 8441.5 896.1 315.

654.2 31.745.3 17.469.418.6 4.0 79.250.8 52.0 state 34.6 225.4 6.6 107.808.8 Private 47.5 181.626.165.0 Households 9.6 16.0 100.1 572.7 25.8 519.594.110.907.0 20.4 306.8 9.329.260.006.5 0.7 808.497.5 31.0 27.6 128.0 3.8 3.753.9 20.499.2 655.928.7 Central 78.8 4.4 27.9 6.4 20.4 0.1 352.74 VIETNAM BY THE NUMBERS INDUSTRY OUTPUT VALUE AT CURRENT PRICES BY OWNERSHIP 2000 2001 2002 2003 2004 2005 2006 2007 2008 Mill. VND Total 336.3 59.4 Total 100.339.899.586.0 709.8 353.3 41.1 64.011.4 1.7 44.2 270.0 100.0 2.7 9.379.007.958.9 198.5 29.608.264.162.0 164.243.8 22.5 19.350.801.0 Households 32.2 476.033.0 3.2 9.049.3 221.5 Central 23.1 43.4 60.4 0.3 Local 10.5 43.727.4 37.0 130.213.721.2 165.389.8 234.4 .0 620.3 164.3 1.8 433.626.242.7 249.668.1 7.0 15.472.2 44.0 100.6 0.0 2.881.0 100.7 8.7 10.2 8.4 20.6 46.308.067.8 65.450.0 100.4 0.277.492.920.2 16.9 5.203.0 27.355.2 57.433.5 7.3 45.675.4 22.3 16.3 991.8 401.377.1 22.013.6 43.0 100.3 Private 14.910.7 149.622.749.8 Collective 2.697.311.036.085.2 Non-state 24.5 6.0 Foreign Invested Sector 138.207.6 234.2 80.4 532.799.6 90.3 395.6 2.020.9 124.4 35.3 0.8 Non-state 82.254.626.5 41.4 25.5 8.914.1 107.272.381.1 Structure (%) Collective 0.402.947.0 18.408.7 30.432.9 171.2 54.7 18.292.4 21.4 40.4 104.1 211.8 4.7 114.5 191.9 State 114.6 44.024.4 38.853.100.9 Local 36.2 33.4 0.1 55.861.049.2 847.704.5 27.6 0.391.1 58.8 Foreign Invested sector 41.7 129.0 100.5 27.6 407.0 31.651.5 29.8 308.1 294.8 4.809.7 8.7 292.0 100.1 1.6 267.5 85.096.

247.521.930.10 66.0 Vietnam Pocket Reference Guide 2011 Nielsen .30 55.512. VND 1990 61.20 1994 76.778.00 2002 122.132.096.70 90.VIETNAM BY THE NUMBERS 75 OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY Of which Years Total Cultivation Livestock Service Bill.60 11.50 1.600.50 49.970.20 2.651.80 14.111.989.380.999.817.30 1991 63.90 86.551.70 2.505.40 2005 137112.30 1995 82.30 1999 106.820.10 1992 68.651.40 2.40 2.8 Prel.8 2006 142711.00 12.50 1996 87.294.90 131.50 2004 172.4 124487.3 123391.0 27907.10 2001 114.3 3390.309.20 75.604.50 58.650.465.786.629.748.998.599.199.00 2.183.150.783.70 1993 73.380.30 22.40 13.907.660.30 2.20 80.50 2.165.339.8 29196.7 115374.6 26107.00 10.00 2.2 31326.20 2.889.30 2000 112.60 2003 127.204.0 111613.8 2008 158108.647.3 33547.60 17.30 1998 99.70 21.494.60 3.337.50 15.291.00 98.70 16.367.1 3502.3 3190.10 101.347.060.20 18.494.572.6 2007 147846.858.906.00 2.0 107897.20 2.50 92.20 12.50 10.6 3106.907.00 19.90 70.282.20 1.90 1997 93.90 37.10 2.283.1 3275.800.036.2009 161536.307.745.957.343.30 61.10 51.

6 102.1 1996 107 107 107.5 100.9 2001 106.5 106.7 105.9 102.6 1995 106.6 107 101.4 106.9 1999 105.6 113.7 2008 106.3 101.9 107.1 102.7 103.4 1992 106.4 102.3 2004 104.3 103.6 106.1 1991 108.9 105.1 104.8 106.2 101.2 104.1 1998 107.76 VIETNAM BY THE NUMBERS OUTPUT VALUE OF AGRICULTURE AT CONSTANT 1994 PRICES BY KIND OF ACTIVITY Of which Years Total Cultivation Livestock Service Bill.9 106.4 107.1 103.9 107.5 103.1 102.6 103. VND Index (Previous year =100) .9 104.6 102.3 100.6 108 1994 106.9 107.3 102.3 1993 104.5 109.2 105.3 2003 104.7 2000 102.2009 102.2 101.3 102.2 106.1 103.9 103.6 106.8 101.3 107.6 102.8 102 1997 105.3 104.3 Prel.8 105.4 111.% 1990 102.2 Source: Statistical Yearbook 2010 .4 105.7 2007 103.4 104.7 106 104.2 103.7 102.3 2005 103.6 2006 104.7 103.2 2002 104.8 108.3 104.

1 57096.706 19.772) 1995 13.155 (2.707) 1996 18.107) 2004 58.399 7.360 11.484) 2005 69.1 48561.880 4.029) Prel.761 (4.860 9.144 (3.7 (14.452 16.581 2.VIETNAM BY THE NUMBERS 77 OUTPUT & TRADE EXPORTS AND IMPORTS OF GOOD Year Total Of which Exports Imports Balance Mill.909 2.029 16.139) 1999 23.500 (2.122 2.924 (939) 1994 9.054 5.405 20.087 2.208 32.407) 1998 20.592 (2. USD 1990 5.746 (3.2 44891.8 (12.338 (251) 1992 5.156 2.2009 127045.256 (5.485 31.9 62685.742 (201) 2000 30.637 (1.826 (1.218 (1.777 9.541 11.189) 2002 36.185 11.449 8.154) 2001 31.314) 2006 84717.541 40 1993 6.447 36.483 15.149 25.040) 2003 45.3 69948.853) Source: Statistical Yearbook 2010 Vietnam Pocket Reference Guide 2011 Nielsen .203) 2008 143398.404 2.256 11.454 26.065) 2007 111326.888) 1997 20.1 80713.247 15.8 (18.752 (348) 1991 4.985 3.4 62764.425 2.284 11.119 14.3 39826.604 5.969 (5.1 (5.

410.0 11.2 16.6 183.490.220.2 13.863.2 1993 67.605.598.770. Restaurant Trade Trourism and Services Bill.340.6 2000 220.229.0 16.523.8 1998 185.0 9.0 1997 161.874.747.0 74.160.7 23.989.899. VND) Of which Total Hotel.1 153.039.0 94.780.923.8 1991 33.0 1996 145.950.283.5 9.091.4 20.8 1999 200.587.0 117.5 44.0 9.0 7.0 18.506.957.262.273.0 1995 121.4 2.656.7 166.183.6 29.403.7 10.547.672.424.848.0 21.3 58.214.VND 1990 19.1 12.7 131.3 1992 51.377.9 1994 93.3 4.78 VIETNAM BY THE NUMBERS RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL.743.031.4 8.7 .778.3 6.6 21.436.864.

2 Vietnam Pocket Reference Guide 2011 Nielsen .243.983.0 88. VND) Of which Total Trade Hotel.634.6 39.2 111.315.3 47.9 136.6 2004 398.8 13.207.809.1 463.5 781.3 2005 480.4 35.532.0 86.654.213.1 81.4 574.3 12.4 12.159.007.814.1 953.884.618.0 2002 280.192.0 12.1 2007 746.011.273.7 35.0 87.4 12.0 30.5 373.535.760.879.8 20.748.5 314.569.6 1993 100.5 8.293.783.850.0 87.524.0 12.VIETNAM BY THE NUMBERS 79 RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL.709.214.1 71.6 124.314.984.9 2008 1.4 90.3 29.2 1994 100.0 45.2009 1.4 58.144.382.957.0 221.8 2006 596.0 200.0 79.884.832.3 262.9 61.7 2003 333.2 Prel.6 1992 100.1 113.6 Structure(%) 1990 100.101. Restaurant Trourism and Services 2001 245.092.012.0 1991 100.

7 7.1 10.8 2005 100. Restaurant Trourism and Services 1995 100.0 83.3 2007 100.6 11.0 2006 100.0 78.0 82.0 6.4 1998 100.7 1996 100.7 12.5 8.9 2001 100.9 11.8 2004 100.3 11. VND) Of which Total Trade Hotel.4 5.8 12.6 5.0 77.0 10.0 78.7 11.0 80.9 12.4 10.0 77.0 78.8 6.3 10.0 77.4 2003 100.3 14.0 83.2 10.80 VIETNAM BY THE NUMBERS RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY KIND OF ECONOMIC ACTIVITY (BILL.3 2002 100.0 12.3 Source: Statistical Yearbook 2010 .9 2008 100.7 5.0 78.0 78.0 7.5 12.6 13.2009 100.0 81.1 2000 100.1 Prel.4 11.8 8.9 11.0 77.1 10.5 1999 100.

673.369.3 2.0 2007 746.9 1993 67.6 39.5 12.631.0 200.9 3.2 2006 596.436.205.247.922.0 Source: Statistical Yearbook 2010 Vietnam Pocket Reference Guide 2011 Nielsen .8 13.996.410.193.1 36.598.3 1994 93.123.8 147.VND 1990 19.159.960.0 2008 1.788.037.923.1 1998 185.3 52.586.198.2 874.0 498.7 37.7 18.7 32.702.386.6 160.083.292.128.2 323.1 15.870.766.207.031.0 1.7 446.865.007.8 267.332.351.367.2009 1.5 98.2 2003 333.7 1991 33.490.4 2.0 93.5 2000 220.214.9 Prel.0 27.4 224.1 117.402.2 127.0 40.4 1.0 1995 121.843.7 2004 398.1 75.610.5 24.0 71.213.0 2001 245.0 600.623.403.0 40.8 13.0 31.900.818.0 45.0 638.160.4 10.6 399.525.4 34.0 52.175.478.4 27.0 1999 200.283.214.644.461.3 14.0 2002 280.809.884.273.6 2.4 79.0 21.381.0 112.956.VIETNAM BY THE NUMBERS 81 RETAIL SALES OF GOODS AND SERVICES AT CURRENT PRICES BY OWNERSHIP Of which Years Total State Son-sate ForeignInvested sector Bill.5 59.791.566.242.999.363.7 177.532.743.6 9.650.524.000.0 1997 161.0 3.370.1 22.724.055.874.5 62.293.2 5.824.315.8 1992 51.0 1996 145.899.2 2005 480.314.120.842.6 38.

6 2461.1 Vinh Phuc 2577.2 15835.4 4714.0 12028.4 4638.9 5984.5 480293.0 2898.6 1356.9 3679.3 14301.3 7980.5 4322.0 16850.4 7287.9 136853.1 Thanh Hoa 5089.6 Quang Tri 2010.8 Ha Tay 6539.1 4226.2 Quang Ninh 6844.5 8956.2 24783.9 8571.2 11493.2 10973.8 5685.0 1138.4 6695.5 4723.3 3015.2 21532.9 18850.3 76728.6 3365.0 1090.4 9640.3 4081.2 1513.9 2688.5 1090.5 2491.0 8286.9 6024.0 750.9 4116.2 4648.7 29803.4 5271.3 836.1 1428.0 6532.8 19359.1 1851.2 1182.9 44823.0 7906.8 1327.2 3564.5 27417.2 5030.0 11029.8 7291.9 5508.6 9641.3 3408.4 2639.1 12491.9 6208.8 4820.9 4280.6 2673.7 7318.3 5018.8 4642.2 627.3 23229.8 171585.8 Northern Midlands and Mountain Ha Giang 640.7 Hai Phong 7707.4 9053.7 21403.5 6103.5 5501.8 13737.6 1868.5 7790.7 2498.6 14087.7 9605.4 6530.1 2241.6 538.9 17740.4 2366.0 2222.9 4444.5 4223.6 3566.8 8985.0 4203.7 2325.9 Ha Nam 1895.2009 1214532.5 776.1 947.3 9308.6 2651.3 4898.8 50541.1 8539.9 2058.2 9268.6 1465.3 1618.3 2850.6 8835.0 3998.4 2593.0 27870.0 5050.3 3400.2 9218.1 1674.6 1408.9 5337.4 3171.9 3253.9 6290.2 3604.3 6578.1 8154.8 15459.4 106737.0 60663.8 Thai Binh 2796.4 13969.4 Hai Duong 3773.2 1788.5 8014.9 Binh Dinh 5740.5 2393.1 .0 2126.4 4174.5 2008 Prel.5 Quang Binh 1969.0 4096.5 Ha Tinh 2296.0 10923.3 6997.7 67987.5 399.8 17398.4 9888.7 10713.6 1202.5 187346.4 3654.4 18557.3 1702.3 7569.6 5051.7 1668.1 5755.2 2662.0 8690.3 3799.9 Hung Yen 2573.8 683.1 Bac Giang 2012.4 Quang Ngai 3316.7 7600.5 2790.9 14817.8 3087.4 Thai Nguyen 2132.3 7098.1 24509.9 18435.2 1476.1 10543.4 Tuyen Quang 1165.5 3174.2 2974.2 87851.2 20039.2 Yen Bai 3581.6 2129.6 10321.0 157494.1 6256.6 18635.5 11772.1 6752.4 2889.6 1058.9 53700.9 133312.4 2374.0 237424.0 38015.1 North and South Central Coast Ninh Thuan Binh Thuan Central Highlands 1409.8 Nam Dinh 3045.1 3980.5 8873.3 1903.7 Lang Son 1992.5 3881.6 5520.1 3176.4 Cao Bang 883.1 828.4 885.6 20620.4 22493.2 Phu Tho 2499.6 2799.2 11551. VND) 2003 2004 2005 2006 2007 Whole country 333809.2 1182.9 4117.4 Ninh Binh 1667.4 1921.8 Quang Nam 2370.6 944.3 11514.0 5371.82 VIETNAM BY THE NUMBERS RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL.6 959.2 9825.3 398524.2 2016.6 Bac Ninh 2664.7 6379.2 4499.1 6750.6 11782.1 13271.2 3578.3 7968.5 280100.4 9275.1 40170.5 4452.6 4174.4 8374.3 2390.2 481.3 95477.2 3577.6 7087.1 55817.0 Thua Thien Hue 2825.1 3779.5 317.0 2278.3 Lao Cai 1132.3 Bac Kan 474.9 3414.0 5072.0 1539.0 Khanh Hoa 5885.1 7639.2 7479.6 12926.2 21681.0 119845.5 2513.0 156810.6 37045.0 12163.5 596207.4 6645.5 10577.1 6680.1 4037.8 3260.4 11334.8 Nghe An 6365.6 3601.3 3540.7 3632.1 746159.0 9997.0 4392.7 4568.2 10315.2 Dien Bien Lai Chau Son La Hoa Binh 698.3 16155.2 1347.9 8302.5 3190.1 Red river delta 72991.8 48583.7 6151.1 1059.7 2783.7 Phu Yen 2198.7 6645.7 17212.6 Da Nang 7780.4 1007213.8 10638.2 936.6 2908.9 Ha Noi 30906.7 3194.8 63516.5 3376.7 8116.1 4914.8 2382.4 2619.

5 16615.9 Tien Giang 7400.5 4598.8 23665.5 Dong Nai Ba Ria .2 19227.3 17364.6 97501.0 1798.2 6765.7 9558.8 4767.4 4661.8 4570.1 3944.6 5458.1 9090.7 6880.1 9038.5 8395.8 76332.2 34277.0 Source: Statistical Yearbook 2010 Vietnam Pocket Reference Guide 2011 Nielsen .1 4950.0 21266.6 8973.1 336668.3 8343.3 167934.4 5692.1 14918.2 1252.0 6460.9 9939.9 6712.6 12342.0 18126.8 7595.4 3271.7 14050.8 11579.3 19111.1 11361.3 Ben Tre 3694.7 12781.Vung Tau Tra Vinh 2879.8 8885.3 15413.4 10856.2 12357.4 136506.2 116364.0 2664.4 12723.7 7018.0 15232.VIETNAM BY THE NUMBERS 83 RETAIL SALES VALUE OF GOODS AND SERVICES BY PROVINCE (AT CURRENT PRICES) (BILL. VND) 2003 Kon Tum 2004 2005 2006 2007 2008 Prel.6 95993.4 12337.6 2763.8 11259.9 16891.5 5195.8 8763.2 157144.4 22085.8 8229.7 7256.8 13271.2 8550.4 107977.5 185598.2 3610.6 Can Tho 6865.9 5669.4 3934.8 28396.3 137277.2009 710.0 681.3 231607.3 22780.1 9245.1 8261.9 15465.7 4781.1 9712.0 3536.9 7674.5 8386.4 1348.3 15610.1 An Giang 11068.3 19630.8 Soc Trang 2808.4 1566.6 11489.2 HCMC 81274.1 21158.0 Hau Giang 1379.3 13465.5 17225.4 13136.0 Bac Lieu 3400.8 13345.5 223041.9 244059.5 16184.8 13002.8 13760.6 24010.6 11965.4 5377.0 Mekong River Delta 63936.1 9302.4 3733.5 Dak Nong Lam Dong 4084.1 845.9 32562.8 Binh Duong 6756.5 26116.4 144784.3 7135.2 6798.1 2577.1 4890.9 5321.4 3020.1 10505.2 Binh Phuoc 2108.6 9629.2 414797.8 Dak Lak 3872.1 1776.5 9296.5 Kien Giang 5345.1 2981.8 5710.6 10878.0 288802.0 Long An 4341.6 15582.2 196027.0 9448.1 10294.9 565.9 10414.7 19546.5 2583.8 7412.1 Vinh Long 3927.6 3599.3 6961.6 7001.1 Ca Mau 5562.1 Dong Thap 5263.8 6053.6 13668.5 12887.4 10683.6 20520.2 2188.6 5975.7 Tay Ninh 5816.8 7834.5 1019.9 6191.2 9256.8 Gia Lai 2376.3 26344.2 South East 115786.7 7154.9 13771.5 13932.0 4483.8 37720.7 8267.0 4950.5 6079.1 6125.8 45018.0 3344.2 8762.2 6334.6 18099.

0 100. Pers) 450.904.4 892.396.2 2.600 4.996.297 191.0 112.0 3.942.0 6.0 Trade Retail sales of domestic sector (Bill VND) Source: Socio .0 1.9 109.0 64.0 By domestic economic sector 78.0 16.655.1 116.5 22.000 3.0 78.7 Services Average monthly income per labour in local state sector (Thous.783 101.1 2.0 By foreign invested sector 23.560.0 137.0 90.0 39.1 5.0 79.0 3.087 165.554.955.2 Industry and construction 228.3 2.0 182.079.0 18.994.279.5 3.0 100.055.0 201.8 231.5 Urban 4.945.288.288.2 Population (Thous.0 78.445.314.012.011 229.767.860.7 3.0 2.186.5 77.466.9 105.404.2 Agriculture.8 6.1 88.636.0 3.012.197.2 79.263.0 71.8 111.0 694.4 208. VND) 219.0 63.461.063.239.0 36.602.612.0 GDP GDP at current price (Bill VND) By domestic economic sector 111.7 By foreign invested sector 21.424.4 198.9 925.0 287.342.8 By domestic economic sector 110.654.881.170.3 2.600.0 Structure of GDP at current price (%) 100.5 80.0 255.000 4.3 23.243.237.664 88.0 106.0 21.0 27.800.0 99.901.175.0 1.201.5 203.010.2 112.2 404.0 129.233.0 80.4 225.8 3.311.344.759.0 148.4 112.0 334.0 2.557.650.303.675.0 435.775.0 3.0 7.948.274.5 1.7 76.1 105.6 437.3 188.8 20.0 109.2 2.020.5 6.200 1.1 3.800 4.7 206.640.0 100.251.0 GDP at constant 1994 prices (Bill VND) 70.8 113.4 3. forestry and fishing 3.0 3.0 By domestic economic sector 57.463.0 14.879.0 426.243.262.0 22.0 3.300 4.0 280.940.9 5.279.6 110.200.217.413.789.4 Rural By residence 5.391.9 6.0 124.7 108.668.0 223.0 4.3 2.974 134.754.7 Female 2.3 Postal service and telecommunication Number of telephone (piece) Turnover of postal service (mill VND) 1.420.0 3.371.3 77.872.0 51.189.6 111.182.184.142.8 109.978.081.654.627.Economic Statistical Data of 64 Provinces and Cities .0 5.700 4.0 5.474.125 1.023.964.000 4.393.651.1 72.810.84 VIETNAM BY THE NUMBERS STATISTICS BY KEY CITIES KEY STATISTICS IN HCMC 2000-2009 2003 2004 2005 2006 2007 2008 2009 Urban district 19 19 19 19 19 19 19 Rural district 5 5 5 5 5 5 5 254 259 259 259 322 322 322 Administrative units (Units) Ward Town under rural district government 5 5 5 5 5 5 5 Commune 58 58 58 58 58 58 58 5.494.0 98.0 2. pers.2 111.826.2 112.0 4.719.7 22.0 28.430.694.0 1.8 110.246.1 By foreign invested sector 112.0 1.0 25.691.0 181.868.8 3.601.0 6.748.9 112.8 2.159.963 185.153.0 3.0 100.2 Population density (Person/km2) labour 2.551.7 - 230.067.0 135.920.5 5.0 100.0 By foreign invested sector 13.947.0 87.000 4.0 234.7 112.894.0 100.2 1.644 2.583.3 391.165.190.1 202.547.0 961.) By sex Male 2.0 193.3 Index of GDP at constant 1994 prices (%) 111.175.8 390.063.5 3.894.9 119.3 Labour in state sector (Thous.6 2.5 20.0 1.

9 3.635.344.573.083.3 2.6 3.506.729.344.534.545.6 Female 1.7 1.747.0 By domestic economic sector 22.5 110.472 Male 1.318.8 1.108.0 61.0 3.503.6 3.596.0 3.2 … 3.3 111.539.1 1.6 1.2 1.0 7.0 100.2 6.209.7 2.7 2.083.0 9.2 83.736.0 3.5 2.2 112.753.6 57.150 3.2 1.5 122.7 110.0 55.906.202.) By sex By residence Population density (Person/km2) labour Labour in state sector (Thous.437.034.0 By foreign invested sector 3.911 59.641.380.271.521.5 2.0 1.1 17.416.4 2.000 3.0 34.VIETNAM BY THE NUMBERS 85 KEY STATISTICS IN HANOI 2000-2009 2003 2004 2005 2006 2007 2008 2009 Urban district 9 9 9 9 Rural district 5 5 5 5 9 9 10 5 18 125 125 128 125 19 128 143 154 Administrative units (Units) Ward Town under rural district government 5 5 6 5 6 22 22 Commune 99 99 98 99 98 412 401 3.458 133.0 178.700 2.351.2 49.337.007 3.150 6.1 84.124.1 390.0 11.7 980.0 By domestic economic sector 38.7 83.999.9 237.538.8 1.130.0 10.4 19.6 1.6 1.3 2.187.0 100.8 16.2 1.0 54.0 466.0 By foreign invested sector 7.3 111.8 107.5 111.629.579. Pers) Agriculture.324.0 148.1 Average monthly income per labour in local state sector (Thous.2 3.265.157.830.803.5 By foreign invested sector 113.816.4 114.0 70.725.0 3.370.0 100. forestry and fishing Industry and construction Services 210.0 Structure of GDP at current price (%) 100.9 15.8 3.416.596.573.8 37.1 7.5 980.1 4.1 252.9 30.331 35.955.0 137.0 3.0 23.9 201.4 12.8 2.0 198.1 7.2 595.893.900.9 58.496.537.056.416. VND) 919.139.0 100.312.6 91.768.0 515.397.567.768.631 1.083 3.7 Index of GDP at constant 1994 prices (%) 111.165.576.416.8 16.700 3.0 65.8 227.0 1.9 3.0 GDP at constant 1994 prices (Bill VND) 26.093.0 49.0 505.5 Population (Thous.0 41.5 110.3 1.0 227.0 205.0 171.5 592.000 1.284.7 By domestic economic sector 111.400 3.200 2.225 83.6 110. pers.758 … 3.276.0 100.355 1.0 467.350.6 16.000 2.322.605.0 114.Economic Statistical Data of 64 Provinces and Cities Vietnam Pocket Reference Guide 2011 Nielsen .3 1.4 83.5 GDP at current price (Bill VND) 46.8 26.0 1.494 Trade Retail sales of domestic sector (Bill VND) Source: Socio .369.6 Urban 1.0 By domestic economic sector 83.8 … 225.0 44.537.545.0 123.0 50.798.563.9 82.704.890.000 28.0 … 285.093.576.5 384.500 3.9 112.0 100.785.0 113.834.172.2 83.150.826.3 1.768.0 110.382 6.3 16.935.892.712.999.761.6 Rural 1.256.2 1.3 By foreign invested sector 16.0 46.1 1.0 111.785.312 157.7 106.8 238.4 106.360 103.7 9.6 3.083 3.5 110.000 1.056.3 468.5 GDP Postal service and telecommunication Number of telephone (piece) Turnover of postal service (mill VND) 933.0 29.

2 11.5 565.5 1.2 13.8 487.0 577.1 36.958.206.194.5 567.1 113.0 1.4 497.1 Number of telephone (piece) 111.7 91.222.2 37.8 113.134.184.003.3 By foreign invested sector 115. pers.2 116.029.5 802.5 615.9 116.725.8 117.7 114.086.189.3 1.968.) By sex By residence Population density (Person/km2) labour Labour in state sector (Thous.0 587.5 9.2 583.8 116.2 108.9 558.202.114.292.0 260.335.9 81.3 552.0 571.9 297.7 17.600.690.3 5.Economic Statistical Data of 64 Provinces and Cities .5 9.4 By foreign invested sector 6.817.0 100.169.574.468.306.6 577.1 By domestic economic sector 111.7 530.6 4.180.5 827.4 94.86 VIETNAM BY THE NUMBERS KEY STATISTICS IN CANTHO 2000-2009 2003 2004 2005 2006 2007 2008 2009 Urban district 4 4 4 4 4 4 5 Rural district 4 4 4 4 4 4 4 Ward 30 30 30 30 33 33 44 Administrative units (Units) Town under rural district government 4 4 4 4 6 6 5 Commune 33 33 33 33 32 32 36 1.2 103.1 959.0 100.9 565.700 8.2 571.5 1.300 1.3 328.5 7.716 1.4 By domestic economic sector 14.500 843.0 484.0 115.7 Female 547.378.760 384.200 338.8 12.9 307.0 100.3 8.300 22.7 563.8 541. Pers) Agriculture.000 17.6 95.7 5.4 4.9 116.6 GDP at constant 1994 prices (Bill VND) 6.7 1.910 501.7 115.0 100.2 125.9 Population (Thous.7 115.4 By domestic economic sector 8.8 94.0 816.300 955.1 31.0 177.0 1.1 91.1 95.928.7 15.9 327.6 569.026.9 399.0 203. VND) - - GDP GDP at current price (Bill VND) 9.055.8 75.8 495.333.484.070.465 139.994.0 167.7 By foreign invested sector 3.178 15.0 100.9 94.800 Postal service and telecommunication Trade Retail sales of domestic sector (Bill VND) - Source: Socio .3 373.195.0 100.6 98.9 220.987.5 1.1 Structure of GDP at current price (%) 100.000 13.0 By domestic economic sector 96.0 816.8 849.052.9 Urban 555.7 155.6 590.0 566.0 86.2 265.3 255.9 31.000.544.3 557.974.9 11.7 13.759.284.1 412.9 601.1 784.4 21.3 368.7 94.3 11.000 429.0 Turnover of postal service (mill VND) 234.159.6 158.415 226.9 258.111.6 560.417.224.2 5.101.0 842.400 17.1 3.2 736.063.2 509.4 95.115 12.806 10.9 1. forestry and fishing Industry and construction Services Average monthly income per labour in local state sector (Thous.1 5.315.6 Male 567.4 406.1 Rural 558.6 172.135.0 163.0 237.0 263.0 808.000 2.4 2.988.9 11.2 260.5 556.0 16.391.722.3 Index of GDP at constant 1994 prices (%) 111.0 8.3 115.3 598.5 262.6 2.5 783.2 1.8 115.6 520.8 116.8 597.123.8 By foreign invested sector 281.2 7.

7 14.0 100.3 Urban 590.863.8 747.520.727.9 1.818.0 631.992.0 41.153.Economic Statistical Data of 64 Provinces and Cities Vietnam Pocket Reference Guide 2011 Nielsen .322. Pers) Agriculture.7 407.2 8.6 779.2 113.000 3.5 106.767.000 15.9 110.8 5.2 711.4 9.8 607.615 1.6 203.5 6.9 17.1 374.4 101.567 211.715 2.0 47.865.3 115. VND) 906.3 5.7 218.214.1 2.0 30.6 686.776.472.2 92.8 12.0 792.910.7 385.5 Rural 156.115.438.1 1.8 104.708.9 117.533 888.7 113.8 38.1 By foreign invested sector 7.7 92.0 121.3 47.314.8 218.9 119.656.5 645.3 110.0 9.200.5 365.7 868.5 450.7 699.5 106.781.090.6 806.1 7.8 37.3 GDP at constant 1994 prices (Bill VND) 4.1 10.4 By foreign invested sector 116.000 436.) By sex By residence Population density (Person/km2) labour Labour in state sector (Thous.7 22.0 640.2 113.3 19.7 Industry and construction 112.2 74.1 222.1 7.7 862.2 Female 378.2 7.6 113.2 100.4 105.4 441.1 764.9 773.4 By foreign invested sector 384.0 100.860.1 10.4 Average monthly income per labour in local state sector (Thous.6 288.6 656.VIETNAM BY THE NUMBERS 87 KEY STATISTICS IN DANANG 2000-2009 2003 2004 2005 2006 2007 2008 2009 Urban district 5 5 5 5 6 6 6 Rural district 2 2 2 2 2 2 2 Ward 33 33 33 33 45 45 45 Administrative units (Units) Commune 14 14 14 14 11 11 11 747.4 8.3 407.315.0 111.1 118.3 7.1 111.462.198.894.1 553.6 101.4 GDP at current price (Bill VND) 7.8 491.5 70.7 128.4 569.0 100.7 374.3 6.9 827.4 114.0 100.9 120.9 12.7 753.0 50.0 609.8 109.9 811.940 163.0 By domestic economic sector GDP By foreign invested sector 4.6 6.4 290.5 121.550. forestry and fishing 595.0 369.3 37.1 By domestic economic sector 7.603.8 377.0 622.0 By domestic economic sector 92.0 21.3 427.9 383.9 92.7 92.300 762.0 7.5 96.0 642.1 Number of telephone (piece) 127.2 9.1 486.3 119.8 7.0 Population (Thous.2 811.481.6 Structure of GDP at current price (%) 100.8 92.5 106.766.9 Index of GDP at constant 1994 prices (%) 112.5 Male 369.302.000 3.7 5.000 2.3 156.902.8 91.0 11.823.0 26.8 915.284.1 15.545.0 Postal service and telecommunication Trade Retail sales of domestic sector (Bill VND) Source: Socio .0 - - Services 101.7 451.066 2.8 890.3 By domestic economic sector 112.7 106.0 43.690.1 439.1 394.000 1.0 100.0 302.903.2 119. pers.3 413.956.1 962.3 393.285.0 100.649.012.0 6.727.318.274.3 7.214.0 20.7 106.9 672.300 Number of postal service (mill VND) 376.

7 Male 865.739.107.9 113.6 1.200 572.149.9 317.824.0 By domestic economic sector 8.6 110.4 83.0 964.371.2 17.0 386.6 979.9 715.6 16.522.0 26.6 Structure of GDP at current price (%) 100.498.887.100 598.597.4 385.188.3 111.563.2 80.043.1 3.385.0 21.121.9 440.8 17. pers.500 787.000 360.6 112.7 80.000 491.1 111.0 112.6 2.1 913.8 4.2 By domestic economic sector 110.5 11.738 17.0 1.770.1 6.6 259.154.0 100.827.245.0 5.4 3.7 1.176.7 14.841.303.8 110.800 571.0 By domestic economic sector 82.552 13.992.200 11.1 Number of telephone (piece) 164.0 928.3 972.3 19.5 1.1 29.4 101.0 32.8 1.9 16.0 112.2 12.093.) By sex By residence Population density (Person/km2) labour Labour in state sector (Thous.265.5 25.5 Urban 646.6 1.467.6 895.133.8 17.9 119.8 110.3 3.8 By foreign invested sector 17.0 By foreign invested sector 2.9 By domestic economic sector 11.0 1.2 250.8 Industry and construction 168.88 VIETNAM BY THE NUMBERS KEY STATISTICS IN HAIPHONG 2000-2009 2003 2004 2005 2006 2007 2008 2009 Urban district 5 5 5 5 7 7 7 Rural district 8 8 8 8 8 8 8 Town 1 1 1 1 Ward 57 57 57 57 70 70 70 Town under rural district government 9 9 9 9 10 10 10 Administrative units (Units) Commune 152 152 152 152 143 143 143 1.8 10.0 100.0 100.028.0 362.4 914.478.424.1 Population (Thous.0 903.5 883.9 257.7 18.7 Agriculture.782.4 4.076.149.1 122.7 1.1 109.2 38.373.2 992.4 20.0 Average monthly income per labour in local state sector (Thous.4 - - 2.218.633.6 389.751.9 84.0 1.4 804. forestry and fishing 476.0 100.074.0 100.7 731.5 314.4 1.2 By foreign invested sector 111.4 882.5 970.1 272.223.7 815. VND) 881.2 Female 888.0 14.Economic Statistical Data of 64 Provinces and Cities .1 740.5 875.1 15.2 82.001 Source: Socio .0 14.650.1 1.5 112.7 101.236 9.3 114.327.4 2.131 243.790.754.7 965.827.2 Index of GDP at constant 1994 prices (%) 110.5 2.8 351.809.548.927 251.807.9 Services 227.9 1.580 544.0 1.358.9 GDP at constant 1994 prices (Bill VND) 10.9 849.650.7 17.0 GDP GDP at current price (Bill VND) 14.5 3.446.202.2 21.250.087 24.3 1.801.3 956.6 270.1 Rural 1.8 31.4 270.880.600 858.0 2.0 1.167.1 1.008.0 1.100 564.597.1 15.4 119.8 19.0 1.1 34.469 Postal service and telecommunication - Trade Retail sales of domestic sector (Bill VND) 7.7 921.0 100.0 957.1 945.766.0 110.3 906.3 82.700 Turnover of postal service (mill VND) 555.091.9 893.625.5 2.292.4 21.823.212.4 17.310 27.087.4 By foreign invested sector 2.174. Pers) 872.4 315.1 12.

9 100. precincts 101.7 99.6 100.0 97.516 10.6 100.7 100.6 98.460 13.2 98.448 10.1 90.0 101.271 10.6 102.232 13.243 13.2 87.149 13.7 89.8 105.3 Sanatorium and rehabilitation hospital 82.7 92.VIETNAM BY THE NUMBERS 89 HEALTH & LIVING STANDARD NUMBER OF HEALTH ESTABLISHMENT 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Unit TOTAL 13.172 13.9 100.9 Hospital 100.% TOTAL 98.117 13.002 Regional polyclinic 936 928 912 930 881 880 847 829 781 682 92 71 76 77 53 53 51 51 40 43 10. enterprises 82.095 13.9 101.0 101.9 94.396 10.9 Regional polyclinic 91.672 10.7 102.1 98. Vietnam Pocket Reference Guide 2011 Nielsen .5 92.162 13.2 107.7 100.0 97.438 13.385 10.3 97. precincts Index (Previous year = 100) .5 93.4 99.9 101.7 100.1 100.3 100.6 101.6 101.8 100.1 77.4 100.5 Source: Statistical Yearbook 2010– Excluding private establishments.5 99.979 Medical service units in offices.7 93.4 107.613 10.450 Hospital 835 836 842 842 856 878 903 956 974 1.917 10.2 100.5 100.9 100.2 99. enterprises 918 891 810 810 789 769 710 710 710 710 Others 65 61 59 55 54 50 49 41 38 34 Sanatorium and rehabilitation hospital Medical service units in communes.1 100.0 100.0 83.0 96.2 92.0 94.9 102.0 78.3 68.1 100.0 Others 98.9 100.4 97.4 99.7 99.3 102.9 96.5 Medical service units in communes.2 100.851 10.8 96.0 100.6 Medical service units in offices.

043 108 102 122 1 140 164 178 106 98 1 203 5 1.917 Red River Delta 2.826 210 .450 Ha Noi 665 36 46 Vinh Phuc 158 9 11 1 137 Bac Ninh 146 11 7 1 126 Quang Ninh 217 21 8 1 186 Hai Duong 287 17 5 1 263 Hai Phong 255 24 6 1 224 Hung Yen 178 16 Thai Binh 305 18 1 285 Ha Nam 133 12 4 Nam Dinh 251 17 4 1 229 Ninh Binh 577 162 116 168 10 12 1 145 2.670 915 770 32 10.763 191 103 8 2.217 134 186 5 1.90 VIETNAM BY THE NUMBERS NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY PROVINCE (UNIT) Total Hospital Regional polyclinic Sanatorium and rehabilitation hospital Medical service unit WHOLE COUNTRY 12.888 Ha Giang 208 13 20 175 Cao Bang 238 16 23 199 Bac Kan 140 8 10 Tuyen Quang 166 12 13 Lao Cai 212 12 36 Yen Bai 210 12 19 Thai Nguyen 212 15 13 1 180 Lang Son 265 14 24 1 226 Bac Giang 269 15 24 1 229 Phu Tho 297 17 4 1 275 North-West 736 46 70 1 617 Dien Bien 135 10 18 Lai Chau 112 7 7 Son La 243 15 23 North-East Hoa Binh North-Central Coast 246 14 22 2.

520 Mekong River Delta 63 117 102 171 80 Vietnam Pocket Reference Guide 2011 Nielsen . Ho Chi Minh 410 54 29 1 322 1.259 127 80 4 Ninh Thuan 75 4 5 1 Binh Thuan 141 13 10 Binh Phuoc 117 9 5 Tay Ninh 112 12 4 1 95 Binh Duong 107 8 8 1 89 Dong Nai 201 17 13 Ba Ria .039 180 71 1.VIETNAM BY THE NUMBERS 91 NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY PROVINCE (UNIT) Total Hospital Regional polyclinic Sanatorium and rehabilitation hospital Medical service unit Thanh Hoa 685 35 14 1 634 Nghe An 546 24 43 1 478 Ha Tinh 300 17 20 1 262 Quang Binh 173 8 6 Quang Tri 158 11 5 1 141 Thua Thien-Hue 181 13 14 1 152 52 4 876 South-Central Coast 159 1.023 88 Da Nang 69 12 Quang Nam 273 22 10 Quang Ngai 202 16 8 Binh Dinh 183 17 6 1 159 Phu Yen 132 11 13 1 106 1 56 240 178 Khanh Hoa 164 10 15 1 137 Central Highlands 823 67 48 3 701 Kon Tum 116 9 9 1 96 Gia Lai 243 17 16 1 209 Dak Lak 202 20 1 Dak Nong 78 7 Lam Dong 184 14 22 1 145 South East 1.Vung Tau 96 10 6 TP.806 154 129 2 1.

92 VIETNAM BY THE NUMBERS NUMBER OF HEALTH ESTABLISHMENT UNDER PROVINCIAL DEPARTMENT OF HEALTH IN 2008 BY PROVINCE (UNIT) Total Hospital Regional polyclinic Sanatorium and rehabilitation hospital Medical service unit Long An 211 16 5 190 Tien Giang 201 16 16 169 Ben Tre 178 10 8 160 Tra Vinh 112 9 15 88 Vinh Long 116 9 6 101 Dong Thap 168 12 13 An Giang 180 15 11 154 Kien Giang 157 15 16 126 Can Tho 83 15 8 60 Hau Giang 80 8 8 64 Soc Trang 128 11 12 105 Bac Lieu 74 7 2 Ca Mau 118 11 9 Source: Statistical Yearbook 2009 – Excluding private establishments 1 142 64 1 97 .

3 8.2 5.7 102.6 101.5 192. enterprises 8.5 24.9 Hospital 110.0 100.2 106.4 117.3 9.6 192.0 49.7 10.0 192.1 104.0 100.2 99.1 Sanatorium and rehabilitation hospital Regional polyclinic 12.4 4.3 8.2 10.8 23.1 49.5 97.3 57.6 103.9 98.3 197.0 93.9 83.8 111.8 8.0 2.2 101.5 100.4 100.8 232.Beds) TOTAL 192.6 45.1 103.0 100.% Regional polyclinic 90.4 93.8 Medical service units in communes.1 TOTAL 98.8 98.8 100.0 102.4 210.0 100.3 104.0 Hospital 100.3 100. Vietnam Pocket Reference Guide 2011 Nielsen .3 9. enterprises 78.9 Medical service units in communes.8 46.6 101.7 47.9 92.6 25.9 45.1 2.1 65.6 106.6 102.0 Index (Previous year = 100) .2 Sanatorium and rehabilitation hospital 93.1 100.8 151.6 101.3 100.2 103.0 1.9 74.0 5.3 98. precincts 99.VIETNAM BY THE NUMBERS 93 NUMBER OF PATIENT BEDS 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Unit (Thous.3 4.2 Bed per 10000 inhabitant (Bed) 96.2 8.7 98.3 124.6 Bed per 10000 inhabitant (Bed) 24.0 Medical service units in offices.2 2.2 102.0 131.4 105.3 9.3 2.6 101.7 23.8 101.7 101.4 106.2 95.4 99.0 25.0 7.7 100.0 99.2 23.7 8.4 9.5 96.1 2.0 9.4 Medical service units in offices.7 112.9 23.2 2.1 85.9 196.0 102.3 99.3 94.0 100.3 108.0 5.9 9.3 100.3 127.1 97.9 Source: Statistical Yearbook 2010 – Excluding private establishments.6 106.5 108.8 163.4 10.4 5.2 8.0 Others 2.3 48.4 9.1 101.0 5.9 107.9 94.1 44.5 100.5 114.4 98.0 Others 94.2 90.5 142. precincts 49.0 98.7 24.8 27.2 96.3 2.7 98.4 4.3 95.2 9.2 198.1 47.7 4.1 2.1 96.8 219.3 8.4 103.8 100.

1 106.9 Midwives 104.5 15.8 50.8 12.6 5.5 8.2 6.6 Assistant physicians 99.5 99.1 71.2 49.1 5.0 108.8 51.6 48.2 99.0 102.2 5.9 94.8 98.8 6.1 91.5 109. .8 49.0 5.5 105.7 103.8 104.7 7.7 102.8 23.5 52.1 7.5 9.5 Midwives 14.4 47.9 8.4 101.2 103.0 104.5 97.5 5.0 20.0 44.0 Doctors per 10000 inhabitant 104.0 5.6 5.9 98.0 103.1 19.6 108.0 104.pers.0 104.6 9.1 Nurses 101.1 Doctors per 10000 inhabitant (Pers.1 51.9 Assistant Pharmacists 100.2 103.0 6.9 46.5 104.2 99.1 Pharmacists of high degree 6.4 16.3 9.6 5.6 9.5 106.4 7.9 98.6 103.0 106.8 113.6 102.2 107.8 107.2 41.1 98.0 6.7 Pharmacists of middle degree 7.2 99.7 48.8 57.7 112.2 50.8 49.1 6.4 103.8 5.5 108.2 84.0 9.6 105.4 60.3 96.5 18.4 13.3 99.6 103.2 106.5 105.8 54.1 100.4 110.% Medical staff Doctors 105.3 Pharmaceutical staff Source: Statistical Yearbook 2010 – Excluding private establishments.9 109.1 106.6 8.3 6.7 5.4 102.4 101.9 8.9 50.7 9.9 Assistant Pharmacists 9.1 109.2 45.2 113.8 Nurses 46.2 17.1 Pharmacists of middle degree 109.4 100.7 104.94 VIETNAM BY THE NUMBERS NUMBER OF HEALTH STAFF 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Thous .8 48.9 107.0 25.9 109.3 65.3 114.6 94.9 Pharmacists of high degree 103.3 101.1 102.5 10.4 102.7 49.5 6.6 106.0 102.2 51.8 Assistant physicians 50.8 102. Medical staff Doctors 39.9 15.0 103.4 100.2 101.1 9.) Pharmaceutical staff Index (Previous year = 100) .4 100.8 8.6 5.6 55.2 14.3 60.5 47.2 100.5 107.0 104.

VNDS) 1999 2002 2004 2006 2008 221.0 479.0 476.0 624.0 North and South Central Coast 178.0 1.0 940.0 378.0 595.0 442.058.0 295.0 628.0 275.0 893.0 506.0 335.0 559.605.0 1.0 371. VNDS) Whole Country 1999 2002 2004 2006 2008 295.0 Central Highlands 251.0 461.0 Northern Midlands and Mountain 199.0 667.0 1.0 288.0 666.0 484.0 237.0 217.0 258.0 522.0 356.0 476.0 Source: Statistical Yearbook 2010 Vietnam Pocket Reference Guide 2011 Nielsen .0 Source: Statistical Yearbook 2010 MONTHLY AVERAGE CONSUMPTION EXPENDITURE PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION THOUS.0 815.0 500.0 Rural 225.0 362.0 South East 571.0 1.0 705.0 460.0 728.0 269.0 622.0 725.0 244.0 636.115.0 Mekong River Delta 342.0 611.0 435.0 336.773.0 1.0 Mekong River Delta 246.0 Urban 373.0 762.0 265.0 202.0 North and South Central Coast 229.0 201.0 359.0 657.0 795.0 548.0 211.0 Whole Country By Residence By Region Red River Delta 223.0 390.0 606.0 360.0 738.0 284.0 471.0 995.146.0 Central Highlands 345.0 Northern Midlands and Mountain 167.0 498.0 1.0 268.0 391.0 378.0 1.0 358.240.0 Rural 175.0 327.0 274.065.0 785.VIETNAM BY THE NUMBERS 95 MONTHLY AVERAGE INCOME PER CAPITA AT CURRENT PRICES BY RESIDENCE AND BY REGION (THOUS.0 361.0 South East 385.0 By Residence Urban 517.0 By Region Red River Delta 282.

9 22.1 9.8 23.96 VIETNAM BY THE NUMBERS GENERAL POVERTY RATE AND FOOD POVERTY RATE BY REGION (%) 2002 2004 2006 28.9 19.1 Food poverty rate 17.3 21.0 North West 49.2 Whole Country General poverty rate Food poverty rate By Region Red River Delta General poverty rate Food poverty rate 8.6 5.6 5.5 7.0 58.4 19.3 10.6 General poverty rate 51.0 North Central Coast 29.7 7.8 33.8 Mekong River Delta General poverty rate Food poverty rate Source: Statistical Yearbook 2009 10.3 .9 North East 25.4 12.9 31.1 South Central Coast 12.0 9.9 Food poverty rate 17.1 21.6 Food poverty rate 28.2 19.4 General poverty rate 68.8 General poverty rate 25.6 Central Highlands 28.5 4.0 Food poverty rate 10.0 12.6 General poverty rate 38.4 3.1 6.2 1.9 6.5 16.4 29.4 Food poverty rate 14.6 South East General poverty rate Food poverty rate 3.8 General poverty rate 43.

759 2.136 1.316 1.753 2.475 1.247 1.261 1.533 1.897 2.165 2.482 1.506 1. VNDS) REGION/ PROVINCE TOTAL VIETNAM 2003 979.079 2.480 1.994 2.501 1.027 Cao Bang 982 1.407 1.7 Red River Delta 2004 1.569 1.709 Bac Giang 930 976 1.882 2.064 1.079 1.1 2006 1.426 1.014 1.175 1.406 Thua Thien Hue 976 1.319 1.014 2.263 Ha Tinh 924 942 1.098 1.339 2.787 2.626 2.160 1.257 2.185 1.230 Nam Dinh 803 885 949 1.541 1.393 2.032 1.024 1.2009 2.261 1.416 1.053 1.040 2.709 2.780 Bac Kan 881 951 1.070 1.394 1.074 Ninh Binh 639 2.377 2.504 1.708 1.489 Da Nang 900 962 1.775 2.745 2.093 Yen Bai 976 1.090 1.306 Hoa Binh North and South Central Coast 1.683 2.258 1.271 1.502 2.000 1.704 2.025 1.135 1.039 1.720 1.186 1.082 1.279 3.202 2.532 1.156 1.774 1.664 1.207 1.140 1.3 2.594 Ha Nam 805 979 1.757 Northern Midlands and Mountain 705 1.293 2.0 956 1.433 1.050 1.058 2.192 839 1.950 2.297.469 1.376 Nghe An 878 942 1.153 1.459 1.455 1.273 1.563 1.887 1.074 Thai Binh 817 958 1.963 2.884 2.340 Thanh Hoa 931 988 1.109 2.396 2.478 1.727 2.810 2.398 1.021 1.624 1.293 2.650 1.645 1.076 2.068.116 Hai Duong 992 1.944 2.508 1.037 1.474 Quang Ninh 966 1.682 1.244 Lang Son 887 988 1.082 Ha Tay 805 805 958 1.157 Son La 1.243 1.145 2.932 2.384 1.902 2.0 Prel.255 Quang Binh 914 919 1.785 2.134 1.064 1.769 2.VIETNAM BY THE NUMBERS 97 MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS.3 2007 1.521 Quang Tri 929 992 1.452 1.913 2.596 Thai Nguyen Dien Bien Lai Chau 1.159.498 Bac Ninh 867 946 1.239 1.606 1.279 1.080 1.143 2.247 1.417 1.516 1.123 1.493 1.046 1.801 2.322 Vietnam Pocket Reference Guide 2011 Nielsen .003 2.023 2.510 1.5 2005 1.243 1.324 1.202 1.640 Vinh Phuc 725 921 1.052 2.014 1.438 1.659 2.941 Hai Phong 881 957 1.876.358 Hung Yen 788 884 964 1.884 2.901 2.225 1.652 2.567 1.091 1.501.104 2.421 1.548 1.418 Lao Cai 963 1.343 1.915 2.114 1.690 2.560 Ha Giang 946 1.268 1.984 2.837 2008 2.736 1.928 2.160 1.565.787 1.702 Phu Tho 907 970 1.077 Tuyen Quang 940 1.564 Ha Noi 980 980 1.771 1.632 1.195 1.418 1.973 2.495 1.

837 2008 2.082 Ha Tay 805 805 958 1.941 Hai Phong 881 957 1.247 1.3 2007 1.377 2.433 1.123 1.046 1.074 Thai Binh 817 958 1.3 2.709 Bac Giang 930 976 1.504 1.774 1.091 1.659 2.498 Bac Ninh 867 946 1.396 2.569 1.014 2.418 Lao Cai 963 1.963 2.025 1.516 1.000 1.564 Ha Noi 980 980 1.136 1.039 1.202 2.145 2.023 2.708 1.104 2.426 1.079 2.037 1.140 1.339 2.068.319 1.548 1.135 1.064 1.024 1.736 1.459 1.271 1.421 1.493 1.153 1.474 Quang Ninh 966 1.897 2.116 Hai Duong 992 1.469 1.157 Son La 1.565.230 Nam Dinh 803 885 949 1.0 956 1.416 1.876.563 1.273 1.887 1.255 Quang Binh 914 919 1.2009 2.032 1.417 1.393 2.753 2.247 1.263 Ha Tinh 924 942 1.316 1.532 1.650 1.192 839 1.683 2.5 2005 1.7 Red River Delta 2004 1.780 Bac Kan 881 951 1.702 Phu Tho 907 970 1.913 2.994 2.376 Nghe An 878 942 1.745 2.594 Ha Nam 805 979 1.810 2.950 2.567 1.050 1.475 1.195 1.973 2.080 1.720 1.771 1.202 1.243 1.632 1.053 1.932 2.159.160 1.268 1.884 2.928 2.207 1.915 2.398 1.134 1. VNDS) REGION/ PROVINCE TOTAL VIETNAM 2003 979.244 Lang Son 887 988 1.079 1.596 Thai Nguyen Dien Bien Lai Chau 1.185 1.293 2.682 1.082 1.114 1.759 2.645 1.261 1.322 Vietnam Pocket Reference Guide 2011 Nielsen .508 1.052 2.489 Da Nang 900 962 1.944 2.452 1.261 1.239 1.293 2.225 1.074 Ninh Binh 639 2.1 2006 1.064 1.606 1.785 2.495 1.482 1.984 2.040 2.560 Ha Giang 946 1.306 Hoa Binh North and South Central Coast 1.340 Thanh Hoa 931 988 1.014 1.727 2.324 1.884 2.541 1.394 1.501 1.0 Prel.027 Cao Bang 982 1.109 2.257 2.003 2.165 2.093 Yen Bai 976 1.709 2.501.VIETNAM BY THE NUMBERS 97 MONTHLY AVERAGE INCOME PER EMPLOYEE IN LOCAL STATE SECTOR AT CURRENT PRICES BY PROVINCE (THOUS.624 1.455 1.787 2.058 2.279 1.186 1.801 2.343 1.787 1.077 Tuyen Quang 940 1.076 2.510 1.480 1.478 1.156 1.070 1.279 3.143 2.021 1.175 1.690 2.521 Quang Tri 929 992 1.626 2.090 1.438 1.769 2.902 2.533 1.258 1.506 1.901 2.297.160 1.407 1.358 Hung Yen 788 884 964 1.502 2.014 1.243 1.775 2.704 2.882 2.757 Northern Midlands and Mountain 705 1.098 1.406 Thua Thien Hue 976 1.664 1.640 Vinh Phuc 725 921 1.418 1.652 2.384 1.

3 0.2 -5.6 6.0 5.5 5.8 9.5 South Korea 2.3 China 1.2 1.9 4.4 4.0 4.1 6.5 2.0 1.1 2.2 5.7 Hong Kong 7.3 6.4 0.6 6.3 6.5 0.7 2.VIETNAM BY THE NUMBERS 99 KEY INTERNATIONAL ECONOMIC DATA GDP REAL GROWTH RATE (%) 2005 2006 2007 2008 2009 2010 Japan 1.8 1.2 4.9 3.2 5.6 1.6 2.5 4.8 New Zealand 2.5 23.6 2.5 13.3 5.1 -2.0 5.5 4.7 11.8 Indonesia 5.5 7.4 -2.8 5.8 6.0 9.5 Thailand 4. CPI YEAR AVERAGE (%) 2005 2006 2007 2008 2009 2010 Japan -0.5 6.1 India (CY) 9.2 9.0 4.5 Philippines 4.8 4.6 2.1 3.3 0.5 -0.9 6.7 4.2 2.3 3.4 2.8 Source: IMA Asia Report 2010 Vietnam Pocket Reference Guide 2011 Nielsen .1 -0.3 2.9 2.0 Australia 2.3 6.7 -1.4 2.1 6.2 5.0 0.7 9.7 6.5 Hong Kong (composite CPI) 0.9 2.5 1.3 0.6 -1.4 Vietnam 8.6 2.4 7.3 4.2 0.0 3.4 -1.0 2.0 3.0 Malaysia 5.0 5.2 2.7 15.9 -0.6 8.9 2.7 2.0 New Zealand 3.3 0.1 6.0 2.4 0.6 China 10.7 5.9 2.2 5.0 Philippines 7.7 -1.0 Malaysia 3.5 3.1 1.4 -0.4 11.8 1.7 11.3 5.0 5.8 2.0 Vietnam 8.0 Taiwan 4.8 2.4 6.3 2.0 2.7 5.0 6.5 6.7 3.5 Indonesia 10.4 9.4 -1.9 8.5 -2.1 Source: IMA Asia Report 2010 INFLATION RATE.0 India (CY CPI urban non-manual workers) 4.4 2.5 Thailand 4.2 8.9 6.3 4.2 1.8 South Korea 4.2 4.4 8.9 5.2 0.5 Singapore 0.6 8.5 4.1 7.7 7.8 3.6 7.9 5.8 4.9 6.9 2.0 3.9 Australia 2.0 4.7 9.8 3.0 Taiwan 2.4 -0.8 0.1 Singapore 6.7 4.1 13.

90 South Korea 1024.80 31.43 3.41 1.75 7.59 1.83 6.20 37.50 33.00 1277.00 51.00 955.51 1.66 1.00 116.00 9164.00 929.100 VIETNAM BY THE NUMBERS EXCHANGE RATE TO US$1.79 7.00 34.77 7.61 6.76 0.60 1.00 1150.19 7.00 16506.50 47.00 16063.95 6.00 India (FY) 44.30 46.70 Singapore 1.34 3.10 45.10 New Zealand 0.70 0.43 1.60 46.70 Vietnam 15832.00 9500.00 Malaysia 3.00 94.75 Taiwan 32.20 1.30 46.65 1.10 30.00 China 8.00 1100.36 1.00 9757.77 7.45 Thailand 40.19 1.90 Australia 0.27 1.30 32.20 32.50 Hong Kong 7.66 3.00 19626.20 33.97 7.00 10356.79 3.50 32.30 41.80 48.45 1.90 32.10 44.00 Indonesia 9751.00 9141.00 15970.45 Source: IMA Asia Report 2010 .00 103.00 98.00 17860.20 43.80 7. YEAR AVERAGE Japan 2005 2006 2007 2008 2009 2010 110.52 3.79 1.00 118.39 Philippines 55.

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