BuzzCity Mobile Internet Stats Jun2011

BuzzCity Mobile Internet Statistics Report - June 2011

TRAFFIC

ABOUT BUZZCITY
Reach

1

Change

2

Ads served

3

Change

2

Network total
All countries

214,356,554

5%

9,729,287,446

-8%

Asia Pacific
India
Indonesia
Thailand
Malaysia
Vietnam

61,590,867
21,615,024
5,128,774
4,342,627
18,336,350

0%
-5%
5%
1%
17%

2,469,706,984
1,116,065,310
220,581,692
97,020,011
649,382,551

-4%
-13%
4%
-14%
2%

Europe
United Kingdom
France
Germany

2,818,601
671,970
1,557,255

-9%
-2%
-7%

124,735,518
33,774,050
82,933,867

-16%
-17%
-33%

Americas
United States
Mexico
Brazil
Argentina

6,486,307
4,679,906
3,995,702
949,038

17%
34%
6%
64%

489,011,004
202,990,234
126,860,913
33,067,818

-2%
-2%
-28%
11%

Africa
South Africa
Kenya
Nigeria

6,733,906
7,628,040
5,551,931

7%
25%
25%

208,423,531
188,809,576
185,480,605

21%
7%
-11%

Middle East
Saudi Arabia
Turkey

7,683,306
2,592,851

32%
-19%

295,879,322
89,947,935

2%
-16%

BuzzCity is a mobile media company offering brand owners and
agencies access to a global advertising network on the mobile
internet.
The network is made up of publishers from across the world and
BuzzCity’s own mobile media properties.
As a leading international player, BuzzCity has developed in-depth
knowledge of the mobile consumer and provides marketers with
clear opportunities to reach this audience via its advertising and
publisher programs.
For more information, please visit the BuzzCity Campaign Planner
at http://planner.buzzcity.com.

1. Reach - Total number of non-duplicated audience exposed to the network.
2. Change - Change from previous month.
3. Ads served - Total number of text, graphical and splash ad units sold on the network.
© 2011 BuzzCity Pte Ltd. All Rights Reserved.

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26% Java .34 14% 30 .29 38% > 35 19% 20 .89% LG 2.08% Samsung 51.20% SonyEricsson 4.32% Johor 14.ECOSYSTEM TRENDS INDIA INDONESIA Female 15% THAILAND GENDER Female 23% Female 47% Female 50% 30 .34 9% 20 .33% Samsung MAUI-based Generic Samsung 11.61% Samsung 10.09% Nokia 4.30% Nokia 4.28% Central 23.10% Others 1.87% 6.34 23% 25 .34 12% Male 50% > 35 5% < 20 4% < 20 7% > 35 14% > 35 17% 25 .46% Nokia © 2011 BuzzCity Pte Ltd.82% Bangkok 59.24% Java .70% Others 1.32% 20 .24 29% < 20 4% 25 .41% Kuala Lumpur 14.96% Nexian 1.02% LG 3.70% 9.16% 14.96% Uttar Pradesh 7.Other 0.40% Page 2 of 3 .04% Others HANDSET MAKER 5.46% Vodafone 0.93% LG 1.08% Vodafone 1.03% Melaka 10.00% Blackberry 1.25% Java .16% Vodafone 2.18% Selangor 14.Jakarta 29. All Rights Reserved.21% SonyEricsson 1.29 22% LOCATION Kerala 5.41% Sabah 14.19% 31.04% Spice 25 .81% Delhi 8.29 27% 20 .35% 9.54% Java .87% Gujarat 5.61% MAUI-based Generic MAUI-based Generic 1.92% SonyEricsson 56.19% Apple 14.91% Vodafone 3.69% Punjab 5.44% Nokia 4.Surabaya 8.97% Apple 21.96% South 7.21% East 7.76% Others Pahang 6.29 34% 30 .14% Sulawesi Tamil Nadu 5.96% SonyEricsson 18.Bandung 8.55% 44.24 30% Perak Others 14.24 46% < 20 15% Male 53% Male 77% Male 85% AGE MALAYSIA 30 .67% Blackberry 13. MAUI-based Generic 55.21% 11.89% Others 9.84% HTC 0.74% Mumbai 7.24 31% 15.

gassim Western Cape 34.24 31% Others 14.20% Nokia 77.46% Motorola 1.08% Apple 6.88% 8.82% Makkah 18.52% Wales 7.29% 0.16% New York SonyEricsson 20 .61% 13.24 47% 30 .04% Al.38% West Midlands ZTE Blackberry 20 .09% Ar_riyad 29.40% 54.46% 20.48% 19.24 8% < 20 1% 30 .43% Others Texas Motorola Eastern Cape 10.29% London 9.08% HTC 2.34 27% >= 35 22% 30 .82% Vodafone 0.20% Apple 9.73% 3.12% LG 3.19% Ha.38% 10.03% South West Michigan 4.37% Page 3 of 3 .13% Indiana 4.41% California Others HANDSET MAKER LG 18.70% SonyEricsson 14.92% 20. All Rights Reserved.34% Samsung 7.29% Gauteng 29.il Mpumalanga 11.34 22% LOCATION Nevada > 35 24% 3.34 16% 25 .43% MAUI-based Generic 0.29 19% > 35 49% > 35 9% 25 .05% SonyEricsson Samsung 8.11% 2.71% Georgia Vodafone 9.48% East Midlands 7.94% Samsung 47.34 9% 25 .30% Samsung Nokia © 2011 BuzzCity Pte Ltd.24 28% Vodafone 3.ECOSYSTEM TRENDS UNITED STATES UNITED KINGDOM SOUTH AFRICA SAUDI ARABIA GENDER Female 21% Female 30% Male 43% Female 50% Male 50% Female 57% Male 70% Male 79% AGE < 20 8% 20 .20% Others 11.27% SonyEricsson 2.94% 18.29% 16.29 31% 20 .62% 18.14% 17.29 29% < 20 2% 25 .67% 11.86% Nokia Blackberry 6. 9.14% Blackberry Blackberry 6.90% Nokia 11.26% 12.43% HTC 0.29 13% < 20 5% 30 .22% LG 4.22% KwaZulu-Natal 14.05% Apple 11.77% MAUI-based Generic 2.20% 3.21% 1.

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